Mouseflow Reviews & Product Details

Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user behavior. We empower businesses with data-driven behavioral analytics, helping brands like eCommerce, SaaS, and enterprise brands understand why visitors are struggling, turning complex data into actionable insights that drive revenue and growth. Since essential tools like heatmaps and friction detection come out-of-the-box, you don't need an engineering degree to get quick value. How Mouseflow Helps You Optimize Faster: We’re here to toughen up your website – and your bottom line. • Automated UX Friction Detection Detect and fix conversion killers automatically with +7 friction events and our Friction Score—focus on changes that truly matter. • Affordable User Journey Mapping Analyze effortlessly how users move from, to, and between any page. Stop struggling to track user paths; we help you give them a shortcut to checkout. • Session Replays that Listen Watch user journeys unfold with session replays to see the truth behind clicks and turn data into powerful solutions. • Heatmaps Built for Scale Get 7 types of heatmaps, generated automatically for every page. This visibility is provided right out-of-the-box. • Conversion Funnels, Forms, & Analytics Pinpoint exact drop-off points using funnels and form analytics to increase conversions. • Real-Time Feedback Campaigns Understand visitor intent by asking the right questions at the right time. • Advanced Filtering, Segmentation, and Customization Advanced filtering and segmentation is available in every plan, supporting your experimentation roadmaps with the precision you need. Mouseflow is trusted by 210,000+ teams to analyze millions of visitor sessions, unlocking the fastest path to growth. We believe in making analytics approachable and fun, packed with “aha” moments. Are you ready to reveal the truth behind your user experience?

Product Website

Seller

Mouseflow

Languages Supported

Danish, German, English, French, Norwegian, Spanish, Swedish

Product Description

With more than 190,000 happy clients, Mouseflow is the behavior analytics platform of choice for digital marketers, Product & UX professionals on startups and enterprises across the world. Mouseflow lets you record all your website visits, not a fraction of them. It also allows you to instantly-build 6 types of heatmaps on all your pages, analyze funnels, forms, launch feedback campaigns and much more.

Overview by

Eddie Casado (Senior Growth Marketing Manager)

Discussions

Mouseflow Community

Pricing

Pricing provided by Mouseflow.

Free Forever

Free

500 Sessions Per Month

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Mouseflow Integrations

(7)

Verified by Mouseflow

Mouseflow Media

Follow your visitors' journeys on your website. Identify unexpected drop-offs, increased conversions, and improve their user experience.

Watch how your visitors interact with your site to find out where they struggle.

Live Heatmaps work as an overlay on your Live website, offering complete support for all dynamic elements – essentially showing the Mouseflow data on top of your site as it looks and works when you visit it live. This includes all the dynamic elements: SPA's (Single Page Applications) Drop Down M...

Optimize your website to understand what drives clicks on your website. All heatmaps are built automatically as soon as you start recording your site.

Optimize your check out funnels and drive more conversions

Get more leads, customers, or registrations by analyzing your forms. Visualize what form field is generating the most abandonment

Customer Journey Mapping with Mouseflow. Know every step your customers take without breaking your head or your pocket

Website User Friction. Spot Dead Clicks and Click Rage with Mouseflow. Every click has a story, but some meet a tragic end.

More heatmaps than any other tool in the market.

Look beyond hotspots. Uncover hidden behavior behind every click heatmap.

Mouseflow Session Replay lets you visualize every user journey in detail. Track movements, time spent, actions, and even frustration signals—all in one place. With the 'Waterfall' view, you can dive deeper into their journey for more detail

Official Downloads

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Interactive Demo

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Mouseflow Reviews (689)

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shari h.

Senior Director, ecommerce + marketing

Small-Business (50 or fewer emp.)

2/24/2025

"Great insights to UX behavior"

4/5

What do you like best about Mouseflow?

REasonably priced, easy to use and gain insights. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

I seem to run out of user credits before monthend and can't afford to purchase more. Review collected by and hosted on G2.com.

Response from Kate Sygrove of Mouseflow

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Hey there! 🌟

Thank you so much for the review, and we are happy to hear that you are finding Mouseflow easy to use and that you have now got the ability to understand how your users are navigating around your site. Empowering our Mouseflow users with this knowledge is at the core of what we do 🚀

Regarding running out of sessions before the month end, we understand how this can feel, and I would encourage you to reach out to our support team: support@mouseflow.com so they can review your current plan and see if there's anything we can do to create a better setup for you.

Thank you for choosing Mouseflow and for sharing your experience with us!

/Kate

Chris M.

Digital Manager

Enterprise (> 1000 emp.)

2/11/2025

"Digital Manager"

4.5/5

What do you like best about Mouseflow?

the new journeys and friction insights are great, easy to user path into pages and fix corrections. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

take some time to setup custom events and understand traffic Review collected by and hosted on G2.com.

Response from Dorothea Gam of Mouseflow

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Thank you for sharing your feedback! We're thrilled that you find the new journeys and friction insights helpful. We understand that setting up custom events and understanding traffic can be a bit time-consuming, but we're committed to providing resources and support to make this process easier for you.

Chris P.

CEO

Small-Business (50 or fewer emp.)

9/30/2024

"Saved me so much time!"

5/5

What do you like best about Mouseflow?

Very easy to use and setup. Provides great analytics from session replays to heatmaps to funnels. Was up and running within minutes of creating my account and integrating my site. Support is amazing, knowledgeable and quick to respond. I literally use mouseflow on and off all day long as I optimize my funnels. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

I have not found or run into any issue yet, all the tools have met my needs! Review collected by and hosted on G2.com.

Timothy B.

Manager, Web Marketing Operations

Mid-Market (51-1000 emp.)

11/18/2024

"Mouseflow allows us to see user behavior, interactions, and bottlenecks throughout their journey."

4.5/5

What do you like best about Mouseflow?

I like the fact that we can record user sessions on our site and see what our users are doing on certain areas of our site. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

There's not much to dislike. I can look at heatmaps and session recordings to get a good sense of how our content is or isn't resonating with our users. Review collected by and hosted on G2.com.

Response from Kate Sygrove of Mouseflow

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Hi Timothy – thanks for taking the time to share your experience!🙌

It’s great to hear that Mouseflow has enabled you to identify friction, which was resulting in bottlenecks and conversion issues, and to test out possible options for smoother customer journeys.

If you ever have questions or need help, feel free to reach out to our Support Team, at support@mouseflow.com

We appreciate your feedback and are excited to keep supporting your success!🌟

cesar l.

Inbound Marketing

Small-Business (50 or fewer emp.)

2/14/2025

"Awesome to find frictions on your funnel or checkout process"

5/5

What do you like best about Mouseflow?

complete track of user on the site. Easy to use. good filtering. All you need Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

all is good. I don't see any way to make it better Review collected by and hosted on G2.com.

Response from Dorothea Gam of Mouseflow

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Thank you for your positive feedback! We're glad to hear that Mouseflow is helping you identify and resolve checkout issues such as promo codes and shipping methods not working. We're committed to providing a tool that meets your needs.

Verified User in Professional Training & Coaching

Small-Business (50 or fewer emp.)

10/29/2024

"Mouseflow gives me insight into my clients perspective that I couldn't get any other way."

5/5

What do you like best about Mouseflow?

I find the session replays and the scroll heatmap to be the most useful. It really shows me where I'm losing leads. It took me no time to learn how to use it. It took me 5 mins to set up. I needed customer service once because of an issue on my website's end at it was easy to talk to someone. I use it daily and it fits perfectly with the other ways that I am testing messaging. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

I find it annoying that I have to login so frequently. I wish that I could stay logged in longer. Review collected by and hosted on G2.com.

Response from Kae Schrattenholzer of Mouseflow

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Thank you for taking the time to share your experience!

It’s great to know that Mouseflow is giving you valuable insights into your clients' perspectives and helping you identify where leads might be dropping off. We’re pleased to hear that setup was quick and that you’re finding session replays and the scroll heatmap especially useful.🎊

We appreciate your feedback on login frequency and will pass it along to our team. If you have any further questions or additional feedback, please don’t hesitate to reach out to us at support@mouseflow.com - we’re here to ensure you continue getting the most out of Mouseflow.💪

Verified User in Financial Services

Mid-Market (51-1000 emp.)

2/13/2025

"One of the Best Tools to capture and Understand User Journey"

4.5/5

What do you like best about Mouseflow?

Mouseflow provides detailed Info regarding consumer flow, covering Heatmaps, Click Maps as well as Videos of Consumer Flow helping udnerstand the Drop Points and friction points for consumers Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

An aggregated Heat Map/ Click Map would be helpful in understanding the Journey of selective consumers and the raeason for their friction Review collected by and hosted on G2.com.

Response from Dorothea Gam of Mouseflow

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Thank you for sharing your positive experience with Mouseflow. We appreciate your feedback about the need for an aggregated Heat Map/Click Map, and we will take this into account for future improvements.

Constanza O.

Writer, Publisher, Marketer...etc.

Small-Business (50 or fewer emp.)

9/24/2024

"Analytics that Help me go from 0 profit to real profit"

5/5

What do you like best about Mouseflow?

I use the Heat Maps and the SCROLL heat mat in particular to analyze my Unbounce pages and modify accordingly. It is an invaluable tool in a complex system of direct sales. Just yesterday I used Mouseflow and my Sales Pages went from 11% of humans visiting the page getting to the fist BUY button to 50%. It's remarkable. Without Mouseflow, I'd be working in a vacuum, not knowing WHAT isn't working for customers. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

So many features, it's overwhelming to know which ones to use, so I stick to one. Review collected by and hosted on G2.com.

Verified User in Design

Enterprise (> 1000 emp.)

8/29/2024

"Helpful tool for UX"

3.5/5

What do you like best about Mouseflow?

The session Replay function helps me to find obsticles user stumble over that never come up during testing with power users. The implementation from a user perspective is easy and the tutorials helpful for first time users. I use mouseflow daily, when I am researching a specific problem. For smaller tools/pages it might be enough to look at mouseflow once a week or once a month. The customer support can be really helpful, when struggling with technical stuff. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

For our tools, the heatmaps are not realy an advantage. Review collected by and hosted on G2.com.

What problems is Mouseflow solving and how is that benefiting you?

I do not have easy access to testers as our apps are really specific and not easy to understand. With the Session Replay, I can review real usage of our tools and identify problems based on real evidance and not on individual empathy hypothesis.

The session recordings can be focused really good to only track specific pages, so I don't need to see a lot of steps that do not concern me.

I can filter the recordings to find groups of users that are important for my research e.g. users that exited on a specific step etc. That helps me to focus on the users that "gave up" and lets me find the hard struggles in our tools. Review collected by and hosted on G2.com.

Response from Kae Schrattenholzer of Mouseflow

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Thank you for sharing your experience!

We're glad to hear that Session Replay has been valuable for identifying issues that regular testing might miss and that our tutorials have been helpful. It's great to know that Mouseflow is helping you focus on the most relevant user interactions to solve specific problems.

If you ever need assistance, our support team is here to help - thanks for using Mouseflow!