Top ABM analytics tools for enterprise marketing teams

Looking at data on the Account-Based Analytics Software category page, several platforms stand out for enterprise marketing teams that need deeper insights into account engagement, attribution, and revenue impact. These solutions are designed to unify data across marketing and sales channels, making it easier to prove ROI at scale. See below for my top software list:

Demandbase One – A leading ABM and analytics platform that helps large enterprises consolidate intent, engagement, and sales signals into a single view. It’s particularly strong for aligning marketing and revenue teams with account-level insights that scale globally.

6sense Revenue Marketing – Known for its predictive modeling, 6sense surfaces accounts most likely to buy and shows how engagement drives opportunities. For enterprises, it offers robust pipeline analytics and clear attribution reporting across long, complex buying journeys.

RollWorks – A platform that provides engagement dashboards, account progression reporting, and multi-channel ABM insights. Enterprises use RollWorks to ensure campaigns are tied directly to account-level outcomes and to benchmark performance across target account lists.

Dreamdata specializes in stitching together touchpoints from ads, CRM, and web activity to create transparent attribution models. Enterprises choose Dreamdata to prove marketing ROI with clean, visual reporting that easily translates for leadership.

HubSpot Marketing Hub – While widely recognized for inbound marketing, HubSpot also offers account-based analytics features. For larger teams, it brings together engagement data from campaigns, emails, and web interactions in a single platform.

Fibbler – A more focused platform for LinkedIn engagement tracking, Fibbler is gaining attention among enterprise ABM teams that invest heavily in LinkedIn campaigns. It helps surface account-level insights that might otherwise remain hidden.

These platforms help enterprises move beyond surface-level metrics and instead measure true account engagement and revenue influence. What do you think? Based on your experiences, are there other ABM analytics tools that large B2B teams should consider for measuring account-level performance? I’d love to hear what the G2 community recommends.