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# Fullstory vs Mouseflow Comparison - What are their main differences?

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Pricing

**Fullstory**
Free Trial

**Contact Us** · Business

**Mouseflow**
Free Trial

**Free** 500 Sessions Per Month · Free Forever

**Pricing Insights**
from reviews

Time to Implement

**Fullstory**
1 month

Based on 57 responses

**Mouseflow**
1 month

Based on 127 responses

Return on Investment

**Fullstory**
9 months2 months sooner

Based on 52 responses

**Mouseflow**
11 months

Based on 106 responses

Perceived Cost

**Fullstory**
$$$$$

**Mouseflow**
$$$$$

Average Discount

**Fullstory**
11%4% more

**Mouseflow**
7%

 ![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory")

 ![Mouseflow](https://images.g2crowd.com/uploads/product/hd_favicon/656105f9f4043362adf04f48e4300760/mouseflow.svg "Mouseflow")

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**Pros & Cons**
from reviews

**Fullstory**
[
Ease of Use (55)
](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1537564&qs=pros-and-cons#reviews)[
Insights (51)
](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1539791&qs=pros-and-cons#reviews)[
Learning Curve (25)
](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1539669&qs=pros-and-cons#reviews)[
Limitations (24)
](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1539871&qs=pros-and-cons#reviews)

**Mouseflow**
[
Ease of Use (44)
](https://www.g2.com/products/mouseflow/reviews?filters%5Bsentiment_snippet%5D=1377506&qs=pros-and-cons#reviews)[
Insights (31)
](https://www.g2.com/products/mouseflow/reviews?filters%5Bsentiment_snippet%5D=1380020&qs=pros-and-cons#reviews)[
Missing Features (13)
](https://www.g2.com/products/mouseflow/reviews?filters%5Bsentiment_snippet%5D=1376333&qs=pros-and-cons#reviews)[
Limitations (12)
](https://www.g2.com/products/mouseflow/reviews?filters%5Bsentiment_snippet%5D=1377781&qs=pros-and-cons#reviews)

Integrations

**Fullstory**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-adobe-target.png "Product Avatar Image")

Adobe Target

](https://www.g2.com/products/adobe-adobe-target/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image")

Claude

](https://www.g2.com/products/claude/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9803d39be140521184fda3ea825efa01/digistorm-funnel.png "Product Avatar Image")

Digistorm Funnel

](https://www.g2.com/products/digistorm-funnel/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fc38d13d86ec989766c2af9c35cb27f8/dynamic-yield.png "Product Avatar Image")

Dynamic Yield

](https://www.g2.com/products/dynamic-yield/reviews)[
View all
](https://www.g2.com/products/fullstory/integrations)

**Mouseflow**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image")

Adobe Analytics

](https://www.g2.com/products/adobe-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image")

Adobe Commerce (formerly...

](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image")

Google Ads

](https://www.g2.com/products/google-ads/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[
View all
](https://www.g2.com/products/mouseflow/integrations)

Screenshots

**Fullstory**
 ![Fullstory screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/136918/Data-Studio.gif)

**Mouseflow**
 ![Mouseflow screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1931855/Mouseflow-AI.png)

**Ratings**
from reviews

Meets Requirements

**Fullstory**

8.7

8.7892

**Mouseflow**

8.8

8.8519

Ease of Use

**Fullstory**

8.3

8.3904

**Mouseflow**

8.8

8.8528

Ease of Setup

**Fullstory**

8.3

8.3538

**Mouseflow**

9.0

9.0344

Ease of Admin

**Fullstory**

8.7

8.7320

**Mouseflow**

9.0

9.0284

Quality of Support

**Fullstory**

9.0

9.0691

**Mouseflow**

8.9

8.9410

Has the product been a good partner in doing business?

**Fullstory**

9.0

9.0302

**Mouseflow**

8.9

8.9255

Product Direction (% positive)

**Fullstory**

8.8

8.8851

**Mouseflow**

8.6

8.6471

**Features**
ratings from reviews

Digital Analytics

7.9

341

7.9

215

Session Replay

8.2

440

7.9

262

Product Analytics

7.1

233

7.6

79

E-Commerce Analytics

6.4

90

7.7

105

Heatmap Tools

8.0

215

8.2

278

Mobile App Analytics

8.5

94

Not enough data

Digital Adoption Platform

8.5

69

Not enough data

Customer Data Platform (CDP)

7.3

100

Not enough data

Customer Journey Mapping

Not enough data

7.8

12

Customer Self-Service

7.6

38

Not enough data

Enterprise Feedback Management

Not enough data

7.7

25

Marketing Analytics

Not enough data

7.8

100

Mobile Analytics

8.5

85

Not enough data

Mobile App Optimization

8.3

63

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
38.1%

Mid-Market(51-1000 emp.)
43.7%

Enterprise(\> 1000 emp.)
18.3%

Small-Business(50 or fewer emp.)
38.1%

Mid-Market(51-1000 emp.)
43.7%

Enterprise(\> 1000 emp.)
18.3%

Small-Business(50 or fewer emp.)
67.9%

Mid-Market(51-1000 emp.)
22.8%

Enterprise(\> 1000 emp.)
9.3%

Small-Business(50 or fewer emp.)
67.9%

Mid-Market(51-1000 emp.)
22.8%

Enterprise(\> 1000 emp.)
9.3%

**Reviewers' Industry**

[![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory")](https://www.g2.com/products/fullstory/reviews)
Fullstory

Computer Software
22.4%

Information Technology and Services
11.0%

Financial Services
7.8%

Marketing and Advertising
5.6%

Retail
5.2%

Other
48.0%

[![Mouseflow](https://images.g2crowd.com/uploads/product/hd_favicon/656105f9f4043362adf04f48e4300760/mouseflow.svg "Mouseflow")](https://www.g2.com/products/mouseflow/reviews)
Mouseflow

Marketing and Advertising
10.3%

Computer Software
7.4%

Retail
5.1%

Information Technology and Services
4.9%

Health, Wellness and Fitness
3.9%

Other
68.4%

FAQs

## Fullstory vs Mouseflow FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Fullstory vs Mouseflow?

Fullstory and Mouseflow differ most clearly in their market segment focus, reviewer-cited strengths, and feature set breadth.

| [Fullstory](https://www.g2.com/products/fullstory/reviews) | [Mouseflow](https://www.g2.com/products/mouseflow/reviews) |
| --- | --- |
| 4.5/5 (1,052 reviews) | 4.6/5 (690 reviews) |
| Mid-Market | Small-Business |
| 8.3 | 9.0 |
| 9.0 | 9.0 |
| Insights (51 all-time mentions) | Ease of Use (44 all-time mentions) |

### How do the pricing models of Fullstory and Mouseflow compare?

Mouseflow is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Fullstory.

- **Fullstory:** Reviewers note that Fullstory can become expensive at scale, especially for large websites with high data volumes.
- **Mouseflow:** Reviewers describe Mouseflow as reasonably priced and highlight its flexible plans, though some mention that pricing can increase quickly with higher traffic volumes.
- **Switching reasons:** Recent reviews cite cost as a reason for considering alternatives to Mouseflow, particularly as free competitors emerge and session limits are reached.

### What are the best alternatives to Fullstory and Mouseflow?

The top 3 alternatives to Fullstory and Mouseflow are Glassbox, Heap by Contentsquare, and Smartlook.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Fullstory](https://www.g2.com/products/fullstory/reviews) | 4.5/5 (1,052 reviews) | Mid-Market | Can become expensive at scale | Insights (51 all-time mentions) |
| [Mouseflow](https://www.g2.com/products/mouseflow/reviews) | 4.6/5 (690 reviews) | Small-Business | Reasonably priced, flexible plans | Ease of Use (44 all-time mentions) |
| [Glassbox](https://www.g2.com/products/glassbox/reviews) | 4.9/5 (809 reviews) | Enterprise | — | — |
| [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) | 4.4/5 (1,097 reviews) | Mid-Market | — | — |
| [Smartlook](https://www.g2.com/products/smartlook/reviews) | 4.6/5 (874 reviews) | Small-Business | — | — |

### Which Session Replay features should I prioritize when comparing Fullstory and Mouseflow?

Buyers comparing Fullstory and Mouseflow should prioritize Session Replay quality, Ease of Use, Heatmaps, Integrations, and Analytics capabilities.

- **Session Replay:** Fullstory (33 all-time mentions), Mouseflow (23 all-time mentions)
- **Ease of Use:** Fullstory (55 all-time mentions, 8.3 score), Mouseflow (44 all-time mentions, 8.8 score)
- **Heatmaps:** Mouseflow (26 all-time mentions), Fullstory (feature present but less frequently cited)
- **Integrations:** Mouseflow (12 all-time mentions), Fullstory (Snowflake, Claude integrations cited)
- **Analytics:** Fullstory (36 all-time mentions), Mouseflow (19 all-time mentions)

### What are the pros and cons of Fullstory vs Mouseflow?

Fullstory's headline strength is deep behavioral insights, while Mouseflow's is ease of use and setup.

- **Fullstory strengths:** Insights (51 all-time mentions), Data Analytics (36), Session Replay (33), Customer Support (45), Customization (20), Intuitive (21)
- **Fullstory trade-offs:** Learning Curve (25), Limitations (24), Can become expensive at scale, Data overload for large sites
- **Mouseflow strengths:** Ease of Use (44), Heatmaps (26), Session Replay (23), Easy Setup (22), Integrations (12), Helpful (20)
- **Mouseflow trade-offs:** Missing Features (13), Limitations (12), Pricing can increase with higher traffic, Some session replays may be incomplete

### Is Fullstory or Mouseflow better for small businesses?

Mouseflow is the better fit for small businesses, with a larger small-business segment and strong reviewer sentiment on ease of use and value.

- **Fullstory:** Largest segment is Mid-Market; reviewers note a learning curve and higher cost at scale, which may be less ideal for small businesses.
- **Mouseflow:** Largest segment is Small-Business; reviewers consistently highlight ease of use, quick setup, and reasonable pricing for smaller organizations.

### Which Session Replay platform has better integrations?

Mouseflow is favored for integrations, especially with Google Analytics, according to reviewer mentions.

- **Fullstory:** Integrates with Snowflake and Claude, each cited in recent reviews.
- **Mouseflow:** Google Analytics integration is cited in 31 all-time reviews, with additional mentions of easy integrations in recent feedback.

### How do Fullstory and Mouseflow compare on customer support?

Fullstory and Mouseflow are rated equally on Quality of Support, both scoring 9.0, indicating parity in reviewer satisfaction.

- **Fullstory:** Reviewers highlight responsive and knowledgeable support, with 45 all-time mentions of customer support and frequent praise for customer success managers.
- **Mouseflow:** Reviewers describe support as helpful and responsive, with 15 all-time mentions of customer support and positive experiences with technical assistance.

### Which is easier to implement, Fullstory or Mouseflow?

Mouseflow is rated higher for Ease of Setup, with a 9.0 score compared to Fullstory's 8.3, a difference of 0.7 points.

- **Fullstory:** Reviewers note that setup is straightforward for web but can be more complex for mobile implementations, with some citing a moderate learning curve.
- **Mouseflow:** Reviewers consistently describe setup as quick, easy, and accessible for all team members, with frequent mentions of minimal technical effort required.

### Which product has better Sessions?

Fullstory and Mouseflow both deliver strong Sessions features, with Fullstory leading in all-time reviewer mentions and Mouseflow praised for ease of use and session replay quality.

- **Fullstory:** Sessions feature cited in 33 all-time reviews, with reviewers highlighting high-fidelity session replay and advanced filtering capabilities.
- **Mouseflow:** Sessions feature cited in 23 all-time reviews, with reviewers emphasizing the clarity and accessibility of session replays and ease of finding actionable insights.

Alternatives

**Fullstory Alternatives**

 ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox")

[
Glassbox
](/products/glassbox/reviews)

 ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare")

[
Heap by Contentsquare
](/products/heap-by-contentsquare/reviews)

 ![Smartlook](https://images.g2crowd.com/uploads/product/hd_favicon/1539616598/smartlook.svg "Smartlook")

[
Smartlook
](/products/smartlook/reviews)

 ![Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/65e33ca9d459546fe0def649d5bfb459/contentsquare.svg "Contentsquare")

[
Contentsquare
](/products/contentsquare/reviews)

**Mouseflow Alternatives**

 ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox")

[
Glassbox
](/products/glassbox/reviews)

 ![Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/65e33ca9d459546fe0def649d5bfb459/contentsquare.svg "Contentsquare")

[
Contentsquare
](/products/contentsquare/reviews)

 ![Lucky Orange](https://images.g2crowd.com/uploads/product/hd_favicon/04844896b7a85b6198d59cd48e61fd3d/lucky-orange.svg "Lucky Orange")

[
Lucky Orange
](/products/lucky-orange/reviews)

 ![Hotjar by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/882f58fdd9f66f7fb6f26e4c3ecabed8/hotjar-by-contentsquare.svg "Hotjar by Contentsquare")

[
Hotjar by Contentsquare
](/products/hotjar-by-contentsquare/reviews)