# Fullstory vs Mouseflow Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Fullstory excels in providing detailed insights into user interactions, allowing teams to pinpoint where customers drop off. Users appreciate features like session tracking and custom event creation, which help in understanding user behavior and improving performance.
- **Users say** that Mouseflow shines with its heatmap functionality, which is praised for helping teams visualize user engagement on their websites. Reviewers highlight how these heatmaps have led to significant improvements in website design based on actual user data.
- **According to verified reviews** , Fullstory's implementation process is noted for being intuitive, making it easier for teams to get started quickly. Users have mentioned the seamless onboarding experience, which contrasts with some challenges faced by Mouseflow users regarding feature updates and relevance.
- **Reviewers mention** that both products offer strong support, but Fullstory stands out with a slightly higher quality of support rating. Users have expressed satisfaction with Fullstory's responsiveness and the technical information available during troubleshooting sessions.
- **G2 reviewers highlight** that while Mouseflow has a solid user experience, Fullstory's overall user satisfaction is higher, as reflected in its G2 Score. Users appreciate Fullstory's comprehensive analytics capabilities, which provide a more holistic view of user engagement compared to Mouseflow's offerings.
- **Users report** that Fullstory's advanced features, such as frustration tracking and session replays, provide deeper insights into user experiences, whereas Mouseflow users have noted a lack of new features that meet their evolving needs, indicating a potential area for improvement.



| | Fullstory | Mouseflow | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,049 | 690 | 
| **Largest Market Segment** | Mid-Market (43.4% of reviews) | Small-Business (67.9% of reviews) | 
| **Entry Level Price** | Contact Us | Free 500 Sessions Per Month | 

---
## Top Pros & Cons

### Fullstory

Pros:
- Ease of Use (55 reviews)
- Insights (51 reviews)

Cons:
- Learning Curve (25 reviews)
- Limitations (24 reviews)

### Mouseflow

Pros:
- Ease of Use (24 reviews)
- Insights (21 reviews)

Cons:
- Missing Features (10 reviews)
- Data Inaccuracy (7 reviews)

---
## Ratings Comparison
| Rating | Fullstory | Mouseflow | 
|---|---|---|
  | **Meets Requirements** | 8.7 (889 reviews) | 8.8 (516 reviews) | 
  | **Ease of Use** | 8.2 (900 reviews) | 8.8 (525 reviews) | 
  | **Ease of Setup** | 8.3 (535 reviews) | 9.0 (341 reviews) | 
  | **Ease of Admin** | 8.7 (319 reviews) | 9.0 (282 reviews) | 
  | **Quality of Support** | 9.0 (688 reviews) | 9.0 (408 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (301 reviews) | 8.9 (253 reviews) | 
  | **Product Direction (% positive)** | 8.8 (850 reviews) | 8.6 (468 reviews) | 

---
## Pricing

### Fullstory

#### Entry-Level Pricing

Plan: Business

Price: Contact Us

Description: For teams that need total cross-functional clarity into their digital portfolio.

Key Features:
- Autocapture
- Session Insights
- Core Product Analytics

[Browse all 4 editions](https://www.g2.com/products/fullstory/pricing)

#### Free Trial

Yes

### Mouseflow

#### Entry-Level Pricing

Plan: Free Forever

Price: Free 500 Sessions Per Month

Description: Start spotting friction and drop-offs on limited traffic.

Key Features:
- 1 website project
- 1 conversion funnel analytics
- 1 month data retention

[Browse all 5 editions](https://www.g2.com/products/mouseflow/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 341 |
| **Mouseflow** | 7.9/10 | 215 |

#### Metrics

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (271 reviews) | 8.5 (169 reviews) | 
| **Engagement** | 8.6 (265 reviews) | 8.4 (169 reviews) | 
| **Entry and Exit Pages** | 8.3 (254 reviews) | 8.4 (179 reviews) | 
| **Standard Event Tracking** | 8.7 (272 reviews) | 8.4 (171 reviews) | 
| **Custom Event Tracking** | 8.4 (278 reviews) | 7.9 (157 reviews) | 
| **Retention** | 7.8 (246 reviews) | 7.8 (144 reviews) | 
| **Return** | 7.7 (246 reviews) | 7.7 (144 reviews) | 
| **Conversions** | 8.2 (259 reviews) | 8.2 (159 reviews) | 
| **Funnels** | 8.5 (261 reviews) | 7.9 (159 reviews) | 

#### Reporting

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Real-Time Reporting** | 8.7 (276 reviews) | Feature Not Available | 
| **Trending** | 8.3 (264 reviews) | 7.7 (147 reviews) | 
| **Retroactive Reporting** | 7.9 (263 reviews) | Feature Not Available | 
| **Segmentation** | 8.7 (268 reviews) | 7.5 (146 reviews) | 
| **Mobile Reporting** | 7.9 (235 reviews) | 7.7 (154 reviews) | 
| **Unification Across Devices** | 7.8 (241 reviews) | 7.7 (141 reviews) | 
| **Custom Reports and Dashboards** | 8.4 (264 reviews) | 8.0 (157 reviews) | 

#### Other

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **User Data** | 8.3 (265 reviews) | Feature Not Available | 
| **Site Search Reporting** | 7.8 (232 reviews) | Feature Not Available | 
| **Load Time Monitoring** | 8.0 (256 reviews) | Feature Not Available | 
| **Campaign Tracking** | 7.6 (227 reviews) | 7.7 (136 reviews) | 
| **E-Commerce** | 7.4 (227 reviews) | Feature Not Available | 
| **Promotional Messages** | 6.6 (222 reviews) | 7.0 (123 reviews) | 
| **Administration Alerts** | 7.6 (215 reviews) | Feature Not Available | 

#### Agentic AI - Digital Analytics

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Autonomous Task Execution** | 6.1 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (13 reviews) | Not enough data | 
| **Decision Making** | 6.4 (13 reviews) | Not enough data | 

#### Administration

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **API / Integrations** | 7.5 (254 reviews) | 7.5 (116 reviews) | 
| **QA Testing** | 7.8 (258 reviews) | 7.6 (118 reviews) | 
| **Performance and Reliability** | 8.7 (272 reviews) | 8.1 (145 reviews) | 
| **User, Role, and Access Management** | 8.3 (272 reviews) | 8.3 (137 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 93 |
| **Mouseflow** | N/A | N/A |

#### User Identification

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Demographics** | 7.7 (75 reviews) | Not enough data | 
| **User Segmentation** | 8.5 (78 reviews) | Not enough data | 
| **Geolocation** | 8.8 (78 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Custom Event Tracking** | 8.5 (77 reviews) | Not enough data | 
| **Real-Time Insights** | 9.0 (76 reviews) | Not enough data | 
| **Attribution** | 8.2 (75 reviews) | Not enough data | 
| **Dashboard** | 8.8 (80 reviews) | Not enough data | 
| **User Path Tracking** | 8.6 (81 reviews) | Not enough data | 
| **User Activity History** | 8.8 (80 reviews) | Not enough data | 

#### Metrics

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | Not enough data | 
| **Exit Tracking** | 8.5 (75 reviews) | Not enough data | 
| **Retention** | 8.2 (73 reviews) | Not enough data | 
| **Return** | 8.1 (74 reviews) | Not enough data | 
| **Conversions** | 8.7 (78 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.2/10 | 436 |
| **Mouseflow** | 7.9/10 | 259 |

#### User Behavior

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Click Tracking** | 9.0 (378 reviews) ✓ Verified | 8.7 (234 reviews) ✓ Verified | 
| **Mouse Movement ** | 8.6 (356 reviews) ✓ Verified | 8.7 (232 reviews) ✓ Verified | 
| **Frustration Tracking** | 8.5 (380 reviews) ✓ Verified | 8.0 (218 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Error and Bug Tracking** | 8.5 (356 reviews) ✓ Verified | 7.7 (176 reviews) ✓ Verified | 
| **Split URL Testing** | 8.1 (72 reviews) | 6.8 (139 reviews) ✓ Verified | 
| **Data Analysis** | 8.3 (360 reviews) ✓ Verified | 8.0 (184 reviews) ✓ Verified | 
| **Notes** | 8.2 (328 reviews) ✓ Verified | 7.4 (142 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **User Identification** | 8.5 (368 reviews) ✓ Verified | 7.9 (193 reviews) ✓ Verified | 
| **Search Box** | 8.2 (366 reviews) ✓ Verified | 7.8 (176 reviews) ✓ Verified | 

#### Agentic AI - Session Replay

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Cross-system Integration** | 6.0 (24 reviews) | 7.8 (6 reviews) | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 69 |
| **Mouseflow** | N/A | N/A |

#### User Analysis

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Survey Implementation** | 8.4 (40 reviews) | Not enough data | 
| **Data Analysis** | 8.1 (38 reviews) | Not enough data | 

#### User Support

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **User Segmentation** | 8.4 (42 reviews) | Not enough data | 
| **Multi-Language Support** | 8.0 (36 reviews) | Not enough data | 
| **Behavior-responsive Messaging** | 8.8 (38 reviews) | Not enough data | 

#### Walkthrough Type

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Audio-visual Walkthroughs** | Feature Not Available | Not enough data | 
| **Text Bubble Walkthroughs** | 9.1 (53 reviews) | Not enough data | 

#### Platform Basics - Digital Adoption Platform

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Communications** | Not enough data | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Customer self-service** | Not enough data | Not enough data | 
| **In-app guidance** | Not enough data | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.1/10 | 232 |
| **Mouseflow** | 7.6/10 | 79 |

#### Product Analytics

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Account-Level Analytics** | 7.8 (190 reviews) | 7.3 (60 reviews) | 
| **User-Level Analytics** | 8.6 (205 reviews) | 7.9 (65 reviews) | 
| **Segmentation** | 8.5 (199 reviews) | 7.4 (64 reviews) | 
| **Funnels** | 8.4 (213 reviews) | 8.0 (67 reviews) | 
| **Alerts** | 7.3 (197 reviews) | 7.9 (53 reviews) | 
| **Multi-Product Analytics** | 7.7 (175 reviews) | 7.3 (54 reviews) | 
| **User Scoring** | 7.3 (189 reviews) | 7.7 (52 reviews) | 
| **Integrations** | 7.5 (176 reviews) | 7.3 (55 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 5.2 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 5.9 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 5.2 (9 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 6.4/10 | 89 |
| **Mouseflow** | 7.7/10 | 105 |

#### Analytics

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Reports** | 7.8 (76 reviews) | 8.3 (87 reviews) | 
| **Dashboard** | 8.2 (83 reviews) | 8.4 (99 reviews) | 
| **Web Analytics** | 8.4 (83 reviews) | 8.3 (88 reviews) | 
| **Campaign Tracking** | 7.5 (78 reviews) | 7.8 (80 reviews) | 
| **Customer Demographics** | 7.1 (77 reviews) | 7.8 (80 reviews) | 

#### Administration

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Data Storage** | 7.8 (78 reviews) | 7.8 (74 reviews) | 
| **A/B Testing** | 6.7 (80 reviews) | 7.2 (75 reviews) | 
| **Integrations** | 7.2 (77 reviews) | 7.6 (78 reviews) | 

#### Generative AI

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **AI Text Generation** | 5.8 (77 reviews) | 6.5 (43 reviews) | 

#### Agentic AI - E-Commerce Analytics

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Multi-step Planning** | 4.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 4.2 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 4.2 (6 reviews) | Not enough data | 
| **Decision Making** | 4.8 (7 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.3/10 | 100 |
| **Mouseflow** | N/A | N/A |

#### Data Sourcing

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Data Enrichment** | 7.4 (100 reviews) | Not enough data | 
| **Expandability** | 7.7 (98 reviews) | Not enough data | 
| **Content Marketing** | Feature Not Available | Not enough data | 
| **Multiple Devices** | 7.9 (99 reviews) | Not enough data | 

#### Intelligence

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Marketing Metrics** | 6.9 (97 reviews) | Not enough data | 
| **Predictive Modeling** | 6.8 (99 reviews) | Not enough data | 
| **Recommendation Engine** | 7.0 (96 reviews) | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Mouseflow** | 7.8/10 | 12 |

#### Platform Basics

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Templates** | Not enough data | 7.6 (12 reviews) | 
| **Exporting** | Not enough data | 7.5 (12 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 7.7 (10 reviews) | 
| **Multiple Personas** | Not enough data | 7.7 (10 reviews) | 
| **Data Analytics ** | Not enough data | 7.8 (10 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.7 (5 reviews) | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.6/10 | 38 |
| **Mouseflow** | N/A | N/A |

#### Generative AI

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **AI Text Summarization** | 6.7 (10 reviews) | Not enough data | 

#### Self-Service Experience

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Knowledge Base** | Feature Not Available | Not enough data | 
| **Searchable Articles** | Feature Not Available | Not enough data | 
| **Community Forums** | Feature Not Available | Not enough data | 
| **Mobile Optimization** | 7.2 (24 reviews) | Not enough data | 
| **Personalization** | 7.9 (27 reviews) | Not enough data | 

#### Self-Service Platform

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Branding** | 8.1 (33 reviews) | Not enough data | 
| **Automation** | 8.9 (32 reviews) | Not enough data | 
| **Artificial Intelligence** | 6.3 (25 reviews) | Not enough data | 
| **Integrations** | 8.1 (27 reviews) | Not enough data | 

#### Agentic AI - Customer Self-Service

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Mouseflow** | 7.8/10 | 25 |

#### Generative AI

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.3 (10 reviews) | 
| **AI Text Summarization** | Not enough data | 6.7 (10 reviews) | 

#### Survey Management

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Brand Design Consistency** | Not enough data | 7.6 (21 reviews) | 
| **Survey Deployment** | Not enough data | 7.6 (22 reviews) | 
| **Feedback Collection** | Not enough data | 8.0 (23 reviews) | 
| **Device Responsiveness** | Not enough data | 8.1 (23 reviews) | 

#### Process Management

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Feedback Aggregation** | Not enough data | 7.9 (22 reviews) | 
| **Trigger Alerts** | Not enough data | 7.9 (21 reviews) | 
| **Real-Time Analysis** | Not enough data | 8.7 (22 reviews) | 
| **Real-Time Action** | Not enough data | Feature Not Available | 

#### System Management

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Security** | Not enough data | 8.7 (20 reviews) | 
| **System Monitoring** | Not enough data | Feature Not Available | 

### Generative AI Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Mouseflow** | N/A | N/A |

#### Scalability and Performance - Generative AI Infrastructure

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **AI High Availability** | Not enough data | Not enough data | 
| **AI Model Training Scalability** | Not enough data | Not enough data | 
| **AI Inference Speed** | Not enough data | Not enough data | 

#### Cost and Efficiency - Generative AI Infrastructure

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **AI Cost per API Call** | Not enough data | Not enough data | 
| **AI Resource Allocation Flexibility** | Not enough data | Not enough data | 
| **AI Energy Efficiency** | Not enough data | Not enough data | 

#### Integration and Extensibility - Generative AI Infrastructure

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **AI Multi-cloud Support** | Not enough data | Not enough data | 
| **AI Data Pipeline Integration** | Not enough data | Not enough data | 
| **AI API Support and Flexibility** | Not enough data | Not enough data | 

#### Security and Compliance - Generative AI Infrastructure

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **AI GDPR and Regulatory Compliance** | Not enough data | Not enough data | 
| **AI Role-based Access Control** | Not enough data | Not enough data | 
| **AI Data Encryption** | Not enough data | Not enough data | 

#### Usability and Support - Generative AI Infrastructure

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **AI Documentation Quality** | Not enough data | Not enough data | 
| **AI Community Activity** | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 214 |
| **Mouseflow** | 8.2/10 | 278 |

#### Agentic AI - Heatmap Tools

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (8 reviews) | 8.1 (6 reviews) | 
| **Multi-step Planning** | 7.1 (7 reviews) | 7.8 (6 reviews) | 
| **Cross-system Integration** | 7.1 (8 reviews) | 8.3 (6 reviews) | 
| **Adaptive Learning** | 6.7 (6 reviews) | 7.2 (6 reviews) | 
| **Natural Language Interaction** | 7.2 (6 reviews) | 7.5 (6 reviews) | 
| **Decision Making** | 7.2 (6 reviews) | 8.6 (6 reviews) | 

#### Analysis

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Conversion Opportunities** | 8.3 (179 reviews) | 8.2 (226 reviews) | 
| **Side-By-Side Analysis** | 8.3 (172 reviews) | 8.0 (201 reviews) | 
| **Mobile Device Analysis** | 8.2 (159 reviews) | 8.3 (221 reviews) | 
| **Data Quantification** | 8.1 (171 reviews) | 8.2 (210 reviews) | 
| **Webpage Element Analysis** | 8.7 (172 reviews) | 8.4 (231 reviews) | 

#### Reporting

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Heat Maps** | 8.9 (189 reviews) | 9.1 (261 reviews) | 
| **Session Replays** | 9.3 (199 reviews) | 8.9 (261 reviews) | 
| **Monitoring** | 8.7 (186 reviews) | 8.7 (240 reviews) | 
| **Data Segmentation** | 8.4 (173 reviews) | 8.1 (208 reviews) | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Mouseflow** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Mouseflow** | 7.8/10 | 100 |

#### Marketing Operations

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **ROI Tracking** | Not enough data | 6.9 (73 reviews) | 
| **Data Collection** | Not enough data | 8.0 (81 reviews) | 
| **Customer Insights** | Not enough data | 7.9 (82 reviews) | 
| **Multi-User Access** | Not enough data | 8.1 (77 reviews) | 
| **Spend Management** | Not enough data | 7.0 (69 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Campaign Insights** | Not enough data | 7.8 (83 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.2 (93 reviews) | 
| **Campaign Stickiness** | Not enough data | 7.4 (76 reviews) | 
| **Multichannel Tracking** | Not enough data | 7.5 (76 reviews) | 
| **Brand Optimization** | Not enough data | 7.5 (74 reviews) | 
| **Predictive Analytics** | Not enough data | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.0 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 8.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (5 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 85 |
| **Mouseflow** | N/A | N/A |

#### Metrics

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | Not enough data | 
| **Exit Tracking** | 8.5 (75 reviews) | Not enough data | 
| **Retention** | 8.2 (73 reviews) | Not enough data | 
| **Return** | 8.1 (74 reviews) | Not enough data | 
| **Conversions** | 8.7 (78 reviews) | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.3/10 | 62 |
| **Mouseflow** | N/A | N/A |

#### Variation Testing

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **A/B Testing** | 7.5 (50 reviews) | Not enough data | 
| **WYSIWYG Editor** | 7.0 (48 reviews) | Not enough data | 
| **Conversion Goal** | 8.1 (49 reviews) | Not enough data | 
| **Percentage of Traffic** | 8.5 (51 reviews) | Not enough data | 
| **Confidence Level** | 7.7 (49 reviews) | Not enough data | 
| **Multivariant Testing** | 7.1 (47 reviews) | Not enough data | 

#### Reporting

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Segmentation** | 9.3 (55 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.0 (54 reviews) | Not enough data | 

#### Personalization

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **Standard Targeting** | 8.2 (52 reviews) | Not enough data | 
| **Custom Targeting** | 7.8 (48 reviews) | Not enough data | 
| **Data Segmentation** | 9.0 (52 reviews) | Not enough data | 

#### Administration

| Feature | Fullstory | Mouseflow | 
|---|---|---|
| **API / Integrations** | 8.3 (48 reviews) | Not enough data | 
| **QA Testing** | 8.3 (47 reviews) | Not enough data | 
| **Performance and Reliability** | 9.3 (53 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.0 (53 reviews) | Not enough data | 

---
## Categories
**Shared Categories (5):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Fullstory (7):** [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [SAP Store Software](https://www.g2.com/categories/sap-store), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)

**Unique to Mouseflow (3):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping)


---
## Reviewer Demographics

### By Company Size

| Segment | Fullstory | Mouseflow | 
|---|---|---|
| **Small-Business** | 38.2% | 67.9% | 
| **Mid-Market** | 43.4% | 22.8% | 
| **Enterprise** | 18.3% | 9.3% | 

### By Industry

#### Fullstory

- **Computer Software:** 22.5%
- **Information Technology and Services:** 10.9%
- **Financial Services:** 7.8%
- **Marketing and Advertising:** 5.6%
- **Retail:** 5.1%
- **Insurance:** 3.3%
- **Internet:** 3.1%
- **Leisure, Travel & Tourism:** 2.2%
- **Education Management:** 2.1%
- **Computer & Network Security:** 1.9%
- **Other:** 35.6%

#### Mouseflow

- **Marketing and Advertising:** 10.3%
- **Computer Software:** 7.4%
- **Retail:** 5.1%
- **Information Technology and Services:** 5.0%
- **Health, Wellness and Fitness:** 3.9%
- **Financial Services:** 3.5%
- **Apparel & Fashion:** 3.4%
- **Automotive:** 3.2%
- **Leisure, Travel & Tourism:** 2.9%
- **Entertainment:** 2.6%
- **Other:** 52.6%

---
## Alternatives

### Alternatives to Fullstory

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2358 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1785 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (366 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (271 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1356 reviews)

### Alternatives to Mouseflow

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (366 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2358 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Crazy Egg](https://www.g2.com/products/crazy-egg/reviews) — 4.2/5 stars (128 reviews)
- [Plerdy](https://www.g2.com/products/plerdy/reviews) — 4.7/5 stars (317 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1356 reviews)

---
## Top Discussions

### Fullstory

- Title: [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) — 2 comments, 1 upvote
  > **Top comment:** "I have seen the media upload. Now is it possible to add buttons to smart tips?"
- Title: [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Session replay is the reproduction of a user’s interactions on a website or web application exactly or as closely as possible to how the user actually..."
- Title: [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the..."
- Title: [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "FullStory is used for analysing user behaviour on websites and apps. It records user sessions, showing how visitors interact, helping businesses fix issues,..."
- Title: [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) — 1 comment
  > **Top comment:** "Usetiful is a software platform designed to create and manage interactive onboarding and user guidance experiences for web applications and websites. It is..."

### Mouseflow

- Title: [What is Mouseflow used for?](https://www.g2.com/discussions/what-is-mouseflow-used-for) — 2 comments, 1 upvote
  > **Top comment:** "Mouse flow is a behavioural analytic solution to help identify and work out friction on your web pages. "
- Title: [What is Mouseflow used for?](https://www.g2.com/discussions/mouseflow-what-is-mouseflow-used-for) — 1 comment
  > **Top comment:** "Mouseflow is a web analytics tool that is used for tracking and analyzing user behavior on the websites. It also provides insights into how visitors interact..."
- Title: [Refund Policy](https://www.g2.com/discussions/mouseflow-refund-policy) — 1 comment, 1 upvote
  > **Top comment:** "Hi George, 

Eddie here from Mouseflow.

Let me start off by saying that we appreciate having you around, and while you didn't choose to stay with us..."
- Title: [Do you have special plans or programs for agencies?](https://www.g2.com/discussions/do-you-have-special-plans-or-programs-for-agencies) — 1 comment, 1 upvote
  > **Top comment:** "Hello Miguel,

We absolutely do! We have  3 types of partnership programs available: Certified partner, Agency partner and Affiliate partner.

You can..."
- Title: [When will I be able to expert heatmap data as an excel file?](https://www.g2.com/discussions/when-will-i-be-able-to-expert-heatmap-data-as-an-excel-file) — 1 comment, 1 upvote
  > **Top comment:** "Hi Donald,

Thanks so much for the great question. Our product team is always looking for the next big thing for us to work on and it just so happens we..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fullstory-vs-mouseflow)