Mouseflow Features
Metrics (9)
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly. This feature was mentioned in 169 Mouseflow reviews.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. This feature was mentioned in 169 Mouseflow reviews.
Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly. 178 reviewers of Mouseflow have provided feedback on this feature.
Standard Event Tracking
As reported in 171 Mouseflow reviews. Software automatically tracks standard user actions.
Custom Event Tracking
Based on 157 Mouseflow reviews. Able to set up custom variables to track any user activity on the site.
Retention
Accurately measure bounce rate. 144 reviewers of Mouseflow have provided feedback on this feature.
Return
Track user return rates and related metrics. 144 reviewers of Mouseflow have provided feedback on this feature.
Conversions
As reported in 159 Mouseflow reviews. Track what proportion of users convert via a certain action.
Funnels
See how many users proceed down a certain path to conversion. 159 reviewers of Mouseflow have provided feedback on this feature.
Reporting (9)
Trending
Based on 147 Mouseflow reviews. Report on how any user activity has changed over time.
Segmentation
Based on 146 Mouseflow reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites. 154 reviewers of Mouseflow have provided feedback on this feature.
Unification Across Devices
Able to unify user data across devices, recognizing returning users. 141 reviewers of Mouseflow have provided feedback on this feature.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards. This feature was mentioned in 157 Mouseflow reviews.
Heat Maps
As reported in 260 Mouseflow reviews. Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points
Session Replays
Records web visitor sessions 260 reviewers of Mouseflow have provided feedback on this feature.
Monitoring
Based on 239 Mouseflow reviews. Tracks and monitors web visitor behavior
Data Segmentation
Based on 208 Mouseflow reviews. Segments collected data on predetermined criteria
Other (2)
Campaign Tracking
Based on 136 Mouseflow reviews. Analyze inbound marketing traffic to identify which campaigns are working best.
Promotional Messages
Able to deploy promotional or other pop-up messages based on user actions. 123 reviewers of Mouseflow have provided feedback on this feature.
Administration (7)
API / Integrations
As reported in 116 Mouseflow reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 118 Mouseflow reviews.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. 145 reviewers of Mouseflow have provided feedback on this feature.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 137 Mouseflow reviews.
Data Storage
The ability to store large quantities of data for analysis within the platform itself. 74 reviewers of Mouseflow have provided feedback on this feature.
A/B Testing
Based on 75 Mouseflow reviews. Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.
Integrations
As reported in 78 Mouseflow reviews. Integrations with other software tools in order to fascilitate the exchange of data collected by various software.
Survey Management (4)
Brand Design Consistency
Creates feedback forms that are consistent with the design of the site. This feature was mentioned in 21 Mouseflow reviews.
Survey Deployment
Based on 22 Mouseflow reviews. Supports the creation and deployment of different survey types on different channels or devices.
Feedback Collection
Solicits, captures, and centralizes feedback from both structured and unstructured sources. 23 reviewers of Mouseflow have provided feedback on this feature.
Device Responsiveness
As reported in 23 Mouseflow reviews. Allows designs to adapt automatically to the device that users access the survey or software.
Process Management (3)
Feedback Aggregation
Aggregates feedback and transforms feedback into actionable insights. This feature was mentioned in 22 Mouseflow reviews.
Trigger Alerts
Triggers creation of a new case after customer leaves feedback. This feature was mentioned in 21 Mouseflow reviews.
Real-Time Analysis
Based on 22 Mouseflow reviews. Analyze collected feedback near or in real-time.
System Management (1)
Security
Provides a secure and compliant system. 20 reviewers of Mouseflow have provided feedback on this feature.
Analysis (5)
Conversion Opportunities
As reported in 226 Mouseflow reviews. Identifies poorly performing or problematic areas of a web page
Side-By-Side Analysis
Based on 201 Mouseflow reviews. Overlays heatmaps on top of existing web pages
Mobile Device Analysis
Based on 221 Mouseflow reviews. Optimizes to gather insight about mobile web browser visitors
Data Quantification
Based on 210 Mouseflow reviews. Contextualizes web visitor behavior beyond pure data points and statistics
Webpage Element Analysis
As reported in 231 Mouseflow reviews. Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page
Marketing Operations (5)
ROI Tracking
As reported in 73 Mouseflow reviews. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Gathers data about the effectiveness, impact, and reach of marketing campaigns This feature was mentioned in 81 Mouseflow reviews.
Customer Insights
Based on 82 Mouseflow reviews. Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results This feature was mentioned in 77 Mouseflow reviews.
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments 69 reviewers of Mouseflow have provided feedback on this feature.
Campaign Activity (5)
Campaign Insights
As reported in 83 Mouseflow reviews. Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns 92 reviewers of Mouseflow have provided feedback on this feature.
Campaign Stickiness
Based on 76 Mouseflow reviews. Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Based on 75 Mouseflow reviews. Collects marketing campaign performance data across multiple channels
Brand Optimization
Based on 74 Mouseflow reviews. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
User Behavior (3)
Click Tracking
Based on 233 Mouseflow reviews and verified by the G2 Product R&D team. Tracks where users are clicking on a web page.
Mouse Movement
Based on 231 Mouseflow reviews and verified by the G2 Product R&D team. Tracks mouse movement over a web page.
Frustration Tracking
Based on 217 Mouseflow reviews and verified by the G2 Product R&D team. See where users experience the most difficulty on a web page.
A/B Testing (4)
Error and Bug Tracking
Based on 176 Mouseflow reviews and verified by the G2 Product R&D team. Tracks sessions where users encountered errors and bugs.
Split URL Testing
Based on 139 Mouseflow reviews and verified by the G2 Product R&D team. Split web traffic to a page between two different URLs.
Data Analysis
Based on 183 Mouseflow reviews and verified by the G2 Product R&D team. Offers insights into relationships between user information and user behavior.
Notes
Based on 142 Mouseflow reviews and verified by the G2 Product R&D team. Leave notes on sessions and bugs.
Visitor Information (2)
User Identification
Based on 193 Mouseflow reviews and verified by the G2 Product R&D team. Collects user information (location, IP address, email, etc.).
Search Box
Based on 175 Mouseflow reviews and verified by the G2 Product R&D team. Search sessions by keywords or IP address.
Product Analytics (8)
Account-Level Analytics
Based on 60 Mouseflow reviews. Ability to see analytics at the account level.
User-Level Analytics
Based on 65 Mouseflow reviews. Ability to see analytics at the user level.
Segmentation
Ability to compare usage across segments such as role, company size, etc. 64 reviewers of Mouseflow have provided feedback on this feature.
Funnels
See how users move though a product via grouped page sequences This feature was mentioned in 67 Mouseflow reviews.
Alerts
As reported in 53 Mouseflow reviews. Receive automated alerts and reports based on gains or losses in performance.
Multi-Product Analytics
View analytics for multiple products in a single dashboard, including cross-product engagement 54 reviewers of Mouseflow have provided feedback on this feature.
User Scoring
Scores customers and visitors to identify at-risk or thriving accounts. This feature was mentioned in 52 Mouseflow reviews.
Integrations
As reported in 55 Mouseflow reviews. Breadth and functionality of integrations with third-party products.
Analytics (5)
Reports
Data collected and analyzed by the platform delivered in an easily digestible format. This feature was mentioned in 87 Mouseflow reviews.
Dashboard
Based on 99 Mouseflow reviews. Reports and other relevant data housed in a single, easy-to-navigate location.
Web Analytics
Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful. This feature was mentioned in 88 Mouseflow reviews.
Campaign Tracking
As reported in 80 Mouseflow reviews. Tools to track the success of various marketing campaigns in order to optimize marketing efforts.
Customer Demographics
The ability to collect and analyze customer data in order to determine which demographics make up a customer base. This feature was mentioned in 80 Mouseflow reviews.
Platform Basics (5)
Templates
As reported in 11 Mouseflow reviews. Provide templates for customer journey mapping to jumpstart the process.
Exporting
Ability to export customer journey maps in a variety of formats to present and analyze. 11 reviewers of Mouseflow have provided feedback on this feature.
Multi-user Access and Collaboration
Allow team members to invite others to collaborate on journey maps and make direct changes. This feature was mentioned in 10 Mouseflow reviews.
Multiple Personas
Provide the ability to compare the experiences of multiple personas in one journey map. This feature was mentioned in 10 Mouseflow reviews.
Data Analytics
Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation. This feature was mentioned in 10 Mouseflow reviews.
Generative AI (3)
AI Text Generation
As reported in 10 Mouseflow reviews. Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary. 10 reviewers of Mouseflow have provided feedback on this feature.
AI Text Generation
Allows users to generate text based on a text prompt. This feature was mentioned in 43 Mouseflow reviews.
Agentic AI - Session Replay (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Heatmap Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Product Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Customer Journey Mapping (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Analytics (5)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.





