Mouseflow Features
Metrics (9)
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly. This feature was mentioned in 169 Mouseflow reviews.
Engagement
As reported in 169 Mouseflow reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
Based on 178 Mouseflow reviews. Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
As reported in 171 Mouseflow reviews. Software automatically tracks standard user actions.
Custom Event Tracking
As reported in 157 Mouseflow reviews. Able to set up custom variables to track any user activity on the site.
Retention
Accurately measure bounce rate. This feature was mentioned in 144 Mouseflow reviews.
Return
Track user return rates and related metrics. 144 reviewers of Mouseflow have provided feedback on this feature.
Conversions
Based on 159 Mouseflow reviews. Track what proportion of users convert via a certain action.
Funnels
Based on 159 Mouseflow reviews. See how many users proceed down a certain path to conversion.
Reporting (9)
Trending
Based on 147 Mouseflow reviews. Report on how any user activity has changed over time.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 146 reviewers of Mouseflow have provided feedback on this feature.
Mobile Reporting
Based on 154 Mouseflow reviews. Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
Based on 141 Mouseflow reviews. Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
Based on 157 Mouseflow reviews. Allows users to easily build customized reports and dashboards.
Heat Maps
As reported in 260 Mouseflow reviews. Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points
Session Replays
Records web visitor sessions 260 reviewers of Mouseflow have provided feedback on this feature.
Monitoring
As reported in 239 Mouseflow reviews. Tracks and monitors web visitor behavior
Data Segmentation
Segments collected data on predetermined criteria This feature was mentioned in 208 Mouseflow reviews.
Other (2)
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best. This feature was mentioned in 136 Mouseflow reviews.
Promotional Messages
As reported in 123 Mouseflow reviews. Able to deploy promotional or other pop-up messages based on user actions.
Administration (7)
API / Integrations
As reported in 116 Mouseflow reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Able to test that event and variable setup are reporting data accurately. 118 reviewers of Mouseflow have provided feedback on this feature.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. 145 reviewers of Mouseflow have provided feedback on this feature.
User, Role, and Access Management
As reported in 137 Mouseflow reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Data Storage
The ability to store large quantities of data for analysis within the platform itself. This feature was mentioned in 74 Mouseflow reviews.
A/B Testing
As reported in 75 Mouseflow reviews. Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.
Integrations
Integrations with other software tools in order to fascilitate the exchange of data collected by various software. 78 reviewers of Mouseflow have provided feedback on this feature.
Survey Management (4)
Brand Design Consistency
As reported in 21 Mouseflow reviews. Creates feedback forms that are consistent with the design of the site.
Survey Deployment
As reported in 22 Mouseflow reviews. Supports the creation and deployment of different survey types on different channels or devices.
Feedback Collection
Solicits, captures, and centralizes feedback from both structured and unstructured sources. 23 reviewers of Mouseflow have provided feedback on this feature.
Device Responsiveness
Allows designs to adapt automatically to the device that users access the survey or software. This feature was mentioned in 23 Mouseflow reviews.
Process Management (3)
Feedback Aggregation
Aggregates feedback and transforms feedback into actionable insights. 22 reviewers of Mouseflow have provided feedback on this feature.
Trigger Alerts
Based on 21 Mouseflow reviews. Triggers creation of a new case after customer leaves feedback.
Real-Time Analysis
Analyze collected feedback near or in real-time. 22 reviewers of Mouseflow have provided feedback on this feature.
System Management (1)
Security
As reported in 20 Mouseflow reviews. Provides a secure and compliant system.
Analysis (5)
Conversion Opportunities
Based on 226 Mouseflow reviews. Identifies poorly performing or problematic areas of a web page
Side-By-Side Analysis
Overlays heatmaps on top of existing web pages 201 reviewers of Mouseflow have provided feedback on this feature.
Mobile Device Analysis
Optimizes to gather insight about mobile web browser visitors 221 reviewers of Mouseflow have provided feedback on this feature.
Data Quantification
As reported in 210 Mouseflow reviews. Contextualizes web visitor behavior beyond pure data points and statistics
Webpage Element Analysis
Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page 231 reviewers of Mouseflow have provided feedback on this feature.
Marketing Operations (5)
ROI Tracking
Based on 73 Mouseflow reviews. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Based on 81 Mouseflow reviews. Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Collects and reports on data relating to customer journeys, preferences, and history This feature was mentioned in 82 Mouseflow reviews.
Multi-User Access
As reported in 77 Mouseflow reviews. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments 69 reviewers of Mouseflow have provided feedback on this feature.
Campaign Activity (5)
Campaign Insights
As reported in 83 Mouseflow reviews. Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns 92 reviewers of Mouseflow have provided feedback on this feature.
Campaign Stickiness
Identifies which marketing campaigns resolved in open or closed opportunities This feature was mentioned in 76 Mouseflow reviews.
Multichannel Tracking
Collects marketing campaign performance data across multiple channels This feature was mentioned in 75 Mouseflow reviews.
Brand Optimization
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback This feature was mentioned in 74 Mouseflow reviews.
User Behavior (3)
Click Tracking
Based on 233 Mouseflow reviews and verified by the G2 Product R&D team. Tracks where users are clicking on a web page.
Mouse Movement
Based on 231 Mouseflow reviews and verified by the G2 Product R&D team. Tracks mouse movement over a web page.
Frustration Tracking
Based on 217 Mouseflow reviews and verified by the G2 Product R&D team. See where users experience the most difficulty on a web page.
A/B Testing (4)
Error and Bug Tracking
Based on 176 Mouseflow reviews and verified by the G2 Product R&D team. Tracks sessions where users encountered errors and bugs.
Split URL Testing
Based on 139 Mouseflow reviews and verified by the G2 Product R&D team. Split web traffic to a page between two different URLs.
Data Analysis
Based on 183 Mouseflow reviews and verified by the G2 Product R&D team. Offers insights into relationships between user information and user behavior.
Notes
Based on 142 Mouseflow reviews and verified by the G2 Product R&D team. Leave notes on sessions and bugs.
Visitor Information (2)
User Identification
Based on 193 Mouseflow reviews and verified by the G2 Product R&D team. Collects user information (location, IP address, email, etc.).
Search Box
Based on 175 Mouseflow reviews and verified by the G2 Product R&D team. Search sessions by keywords or IP address.
Product Analytics (8)
Account-Level Analytics
Ability to see analytics at the account level. This feature was mentioned in 60 Mouseflow reviews.
User-Level Analytics
Ability to see analytics at the user level. 65 reviewers of Mouseflow have provided feedback on this feature.
Segmentation
Ability to compare usage across segments such as role, company size, etc. 64 reviewers of Mouseflow have provided feedback on this feature.
Funnels
See how users move though a product via grouped page sequences This feature was mentioned in 67 Mouseflow reviews.
Alerts
As reported in 53 Mouseflow reviews. Receive automated alerts and reports based on gains or losses in performance.
Multi-Product Analytics
As reported in 54 Mouseflow reviews. View analytics for multiple products in a single dashboard, including cross-product engagement
User Scoring
As reported in 52 Mouseflow reviews. Scores customers and visitors to identify at-risk or thriving accounts.
Integrations
As reported in 55 Mouseflow reviews. Breadth and functionality of integrations with third-party products.
Analytics (5)
Reports
Based on 87 Mouseflow reviews. Data collected and analyzed by the platform delivered in an easily digestible format.
Dashboard
Reports and other relevant data housed in a single, easy-to-navigate location. This feature was mentioned in 99 Mouseflow reviews.
Web Analytics
As reported in 88 Mouseflow reviews. Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.
Campaign Tracking
Tools to track the success of various marketing campaigns in order to optimize marketing efforts. This feature was mentioned in 80 Mouseflow reviews.
Customer Demographics
The ability to collect and analyze customer data in order to determine which demographics make up a customer base. This feature was mentioned in 80 Mouseflow reviews.
Platform Basics (5)
Templates
Based on 11 Mouseflow reviews. Provide templates for customer journey mapping to jumpstart the process.
Exporting
Ability to export customer journey maps in a variety of formats to present and analyze. 11 reviewers of Mouseflow have provided feedback on this feature.
Multi-user Access and Collaboration
Allow team members to invite others to collaborate on journey maps and make direct changes. This feature was mentioned in 10 Mouseflow reviews.
Multiple Personas
Based on 10 Mouseflow reviews. Provide the ability to compare the experiences of multiple personas in one journey map.
Data Analytics
Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation. 10 reviewers of Mouseflow have provided feedback on this feature.
Generative AI (3)
AI Text Generation
Allows users to generate text based on a text prompt. This feature was mentioned in 10 Mouseflow reviews.
AI Text Summarization
As reported in 10 Mouseflow reviews. Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt. This feature was mentioned in 43 Mouseflow reviews.
Agentic AI - Session Replay (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Heatmap Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Product Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Customer Journey Mapping (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Analytics (5)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.





