Brandfolder Reviews & Product Details

Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. Brandfolder is more than just storage for your digital assets; with our solution’s cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity and empowers external users to access the content they need with unprecedented ease.

Seller

Smartsheet

Discussions

Brandfolder Community

Languages Supported

Bulgarian, Czech, German, Greek, English, Finnish, French, Hungarian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, Vietnamese, Chinese (Simplified)

Solution Type

Best-of-Breed

Overview by

Adam Figueroa

Used by VIPKid and 2 others

Beta

Pricing

Pricing provided by Brandfolder.

Enterprise

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https://brandfolder.com/quote

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Brandfolder Integrations

(2)

Verified by Brandfolder

Brandfolder Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Brandfolder, and what problem is it built to solve?

Brandfolder is used as a central library for organizing, finding, and sharing digital and brand assets. Teams use it to keep approved, current materials accessible to colleagues and external partners.

What languages does Brandfolder support?

Brandfolder supports 23 languages, including English, French, German, Spanish, Japanese, and others.

What company sizes and industries is Brandfolder the best fit for?

Brandfolder is used by positive-sentiment users across small, mid-market, and enterprise organizations, with activity spanning several industries. The most visible clusters include:

Company sizes: Small businesses, mid-market organizations, and enterprises.
Industries: Marketing and advertising, manufacturing, computer software, food and beverages, and nonprofit organizations.

How long does it take to implement Brandfolder across a team?

Implementation can be quick for teams with a straightforward setup, while larger libraries and migration or taxonomy work can extend the rollout. The most common go-live ranges include:

Time to go live	Relative frequency
1–3 months	Most common
3–6 months	Also common
Under 1 month	Common
6–12 months	Reported less often
More than 12 months	Reported occasionally

What customer support options does Brandfolder provide, and how do users find the overall support experience?

Brandfolder provides support through email, phone, and chat, with 24/7 live-rep support also available. The support experience is mixed: users value knowledgeable, helpful assistance and guided onboarding, while others describe slow responses, inconsistent follow-through, or difficulty getting technical issues resolved.

What is the experience like for teams switching to Brandfolder from another tool?

Switching to Brandfolder has often meant moving from general file-storage tools such as Dropbox, SharePoint, Box, and Google Drive, or from other DAM platforms. The change is driven by a need for more purposeful asset organization, easier search and sharing, stronger control over current versions, or a more approachable interface; users describe better self-service and a more centralized source for brand materials, though organizing and migrating a large library can take planning.

What tools and platforms does Brandfolder integrate with, and how do these integrations help users get more value from the product?

Brandfolder offers 2 listed integrations. The integrations named in use include:

Creative tools: Adobe InDesign and Canva.

These connections can make assets easier to access within creative workflows and reduce app switching; the Canva connection is appreciated, while experiences with Adobe-related integrations can vary in ease of use.

What features or capabilities could make Brandfolder even more useful?

Brandfolder could be more useful with a more intuitive, flexible experience for finding and managing assets. Recurring improvement requests include:

Make search and filtering more forgiving and easier for casual users to navigate.
Simplify bulk uploading, editing, and asset organization to reduce repetitive administrative work.
Expand customization for templates, sharing, and collaboration features such as boards and collections.
Provide clearer, more detailed reporting on asset usage.

How useful do Brandfolder users find its AI features in everyday use?

Brandfolder’s AI-assisted tagging and visual recognition can help speed up asset cataloging and make files easier to find, but the day-to-day value depends on the content and tagging needs. Users appreciate the time saved on broad visual categorization, while noting that tags can be inaccurate or too generic for specialized terms and may need manual review.

Automated asset organization: AI-assisted tagging and metadata suggestions.
Visual discovery: Image recognition and AI-supported search.

Is Brandfolder considered safe and secure for handling data?

Brandfolder is used to share approved assets with controls over who can access them, and users value being able to manage permissions and share assets securely. That can help teams avoid distributing outdated or unauthorized materials, though configuring fine-grained access can feel cumbersome and some users want more flexible controls.

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Verified User in Food & Beverages

Mid-Market (51-1000 emp.)

7/30/2025

"Brandfolder User review"

4/5

What do you like best about Brandfolder?

I like the ease of asset search and browsing Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

I dislike that it seems to want to combine the Brandfolders of several companies that are using this platform when I am searching. Also, when logging in to a companies Brandfolder, the identities are not kept separate. Review collected by and hosted on G2.com.

Verified User in Staffing and Recruiting

Enterprise (> 1000 emp.)

8/14/2025

"It's helpful but I could use a training course"

3/5

What do you like best about Brandfolder?

Easy to download and view docs. Notifications about docs come to my inbox. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

I don't find it easy to search for files. Maybe it's our naming conventions but again, this is where a course could help out. Review collected by and hosted on G2.com.

Dena M.

Digital Marketing Manager

Mid-Market (51-1000 emp.)

11/22/2024

"Worth the Learning Curve"

4.5/5

What do you like best about Brandfolder?

It gives me a single place where I can store files that feed into other areas. Now I only have one place to update and all the others get updated when changes are made. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

The search bar function isn't great and could be improved on. The Brand Guide editor is tedious. Nothing translates to mobile very well. I wish there was a little more flexibility with assets being password protected for some individuals but not others. Review collected by and hosted on G2.com.

What problems is Brandfolder solving and how is that benefiting you?

Brandfolder replaced our previous Dealer Network portal, that included a breadth of marketing and sales information, and also housed image files, documents, logos etc. It is a more robust and modern tool than we had previously been using. It is integrated within our website, so we've been able to streamline several processes because of Brandfolder. Review collected by and hosted on G2.com.

Verified User in Manufacturing

Mid-Market (51-1000 emp.)

8/15/2025

"It's been a great tool for our team and customers."

4/5

What do you like best about Brandfolder?

Being able to share collections with customers outside the organization. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

Not being able to search text inside of PPT or see some of the other slides. Review collected by and hosted on G2.com.

Verified User in Financial Services

Small-Business (50 or fewer emp.)

8/18/2025

"Good for what it does!"

3/5

What do you like best about Brandfolder?

Their compression rate on videos to size down to different formats is top notch. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

The UI could be a little better. The tile look is getting outdated. Review collected by and hosted on G2.com.

Emily P.

Associate Director of Copy

Small-Business (50 or fewer emp.)

11/22/2024

"Huge step up from other DAMs"

3.5/5

What do you like best about Brandfolder?

BF is very organized, flexible, and easy to navigate once you get the gist. It's collection capabilities make it ideal for collaborating with non-creative teams, and it actually allows for organizing and pairing copy docs with their final designs. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

The nesting capabilities are little rough and have a bit of a learning curve, but if you're willing to fiddle with them for a bit there's usually a solution to whatever you're trying to organize. Review collected by and hosted on G2.com.

What problems is Brandfolder solving and how is that benefiting you?

Organizing digital assets in a way that is useful to our internal creative team, yet translates easily to external teams who don't have the time/working knowledge to dig deep into features. BF provides a user-friendly interface that makes it easy for marketing teams to self-serve, and creative teams to maintain a tidy reference space. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

8/6/2025

"Efficient and User-Friendly Digital Asset Management"

5/5

What do you like best about Brandfolder?

I find Brandfolder’s software easy to use. The metadata feature is especially helpful when searching for assets. It has been an effective way to keep things organized. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

I have not experienced any downsides of the software. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

8/18/2025

"Great tool for sharing content and marketing collateral"

5/5

What do you like best about Brandfolder?

I like the ability to organise content in categories that makes it simple to search. The snapshot tiles quickly help people to identify the pieces of content and what it relates to. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

If you have too many pieces of content sometimes it can take awhile to load the tiles of images. Review collected by and hosted on G2.com.

Andy C.

Senior Director of Marketing and Demand Generation

Mid-Market (51-1000 emp.)

11/22/2024

"Such a timesaver for our GTM team"

5/5

What do you like best about Brandfolder?

I love the self-service capabilities of the platform. It has been such a timesaver for the entire GTM team and me as a one-person marketing and sales enablement team. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

The biggest issue for me is the lack of customization options in the base plan. Review collected by and hosted on G2.com.

What problems is Brandfolder solving and how is that benefiting you?

The biggest issue for us was the discoverability and aggregation of content for use by multiple departments (sales, product, marketing, c-suite). Marketing was constantly getting bombarded with requests for assets. We had previously used folders in Google Drive and found them to be cumbersome.

By using Brandfolder, we solved for version control and discoverability of content across the org. We also now have a clean way to distribute brand, sales, marketing, customer onboarding and other assets to those who need it. Review collected by and hosted on G2.com.

Tony F.

Director

Mid-Market (51-1000 emp.)

Originally submitted 11/22/2021

"Brandfolder - Good Solution, Getting More Expensive"

3/5

What do you like best about Brandfolder?

Brandfolder provides great feature/functionality & ease of use. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

Would be nice if there was more integration with graphic design software workflow (e.g., Adobe CC). Pricing has continued to increase without adding additional features. Review collected by and hosted on G2.com.

What problems is Brandfolder solving and how is that benefiting you?

We were looking for:

1. Digital Asset Management platform for our Clients and Third-Party Vendors that provides an easy way to store, organize and access digital assets and the necessary features for designer needs (integration w/design software, file conversion, file resizing, etc.)

2. An easy-to-use cloud-based solution providing centralized administration, reporting and analytics to replace our current non-integrated, non-managed “system”

3. Secure, Open and Scalable platform to accommodate possible integrations with existing systems (Adobe Creative Cloud, Google Drive and Ziflow) as well as future systems and anticipated growth Review collected by and hosted on G2.com.