--- title: Brandfolder Reviews meta_title: 'Brandfolder Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1428 reviews by the users' company size, role or industry to find out how Brandfolder works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1428 scale: '5' date_modified: '2026-08-12' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Brandfolder Reviews **Vendor:** Smartsheet **Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,428 ## About Brandfolder Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. Brandfolder is more than just storage for your digital assets; with our solution’s cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity and empowers external users to access the content they need with unprecedented ease. ## Brandfolder Pros & Cons **What users like:** - Users appreciate the **ease of use** of Brandfolder, enabling quick access to organized creative assets for everyone. (56 reviews) - Users appreciate the **organization and easy sharing** of assets in Brandfolder, enhancing team collaboration and efficiency. (44 reviews) - Users find **sharing ease** with Brandfolder invaluable, facilitating smooth access and collaboration for all digital assets. (32 reviews) - Users value Brandfolder for its **excellent content organization** , simplifying search and enhancing digital asset management efficiency. (31 reviews) - Users value the **effective asset organization** of Brandfolder, enabling efficient sharing and easy access for teams. (26 reviews) - Ease of Finding (23 reviews) - Content Sharing (21 reviews) - Users appreciate the **easy organization** of Brandfolder, allowing efficient sharing and searching of brand assets with minimal training. (19 reviews) - Tagging System (19 reviews) - Users value the **convenient image search** of Brandfolder, enhancing workflow with easy tagging and organization features. (18 reviews) **What users dislike:** - Users find Brandfolder to be **expensive** , especially when considering additional licenses and overall costs for integrations. (17 reviews) - Users often face **search issues** with Brandfolder, leading to confusion and frustration when locating assets. (16 reviews) - Users find the **tagging issues** in Brandfolder daunting, leading to a cumbersome experience when organizing assets. (16 reviews) - Users experience **search difficulties** within Brandfolder, often facing confusion and inefficiencies when locating assets effectively. (15 reviews) - Users face challenges with **inadequate search functionality** , making it difficult to efficiently locate assets in Brandfolder. (11 reviews) - Users face a **steep learning curve** with Brandfolder, as features can be hard to locate and utilize effectively. (11 reviews) - Users find the **missing features** such as customizable download defaults and better sorting options frustrating. (11 reviews) - Inefficient Tagging (10 reviews) - Integration Issues (10 reviews) - Users find the **limited customization options** in Brandfolder restrictive, impacting efficiency and collaboration on projects. (9 reviews) ## Brandfolder Reviews ### 1. Expensive for NO customer support **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Veterinary | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2026 **What do you like best about Brandfolder?** It’s a good option for hosting resources outside of our website, so it doesn’t slow down the server. **What do you dislike about Brandfolder?** Super expensive compared to others we looked at. We also had basically zero customer service support for a year. Our sales team hated Brandfolder with a passion, they used it for 2 years. It took about eight months for me to get ahold of someone, and I often had to call sales just to get them to connect me with a customer service agent. Even then, they still wouldn’t respond to emails. **What problems is Brandfolder solving and how is that benefiting you?** We host literature and resources, such as SDS, on a separate platform rather than on our website so we don’t slow the site down, especially with over 6k medical SKUs. ### 2. Dated product, lackluster support, zero innovation **Rating:** 0.5/5.0 stars **Reviewed by:** H Q. | Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2025 **What do you like best about Brandfolder?** It gets the job done as far as organizing our team's assets goes, and it enables them to share them easily. It's a tool our team has come to rely on, despite the issues we've had. **What do you dislike about Brandfolder?** Ease of use / user experience One of the biggest issues is usability. Brandfolder offers multiple ways to organize content — tags, labels, filters, custom fields, and collections. On paper, these sound helpful. In practice, they are duplicative, confusing, and buried within the interface. Despite training, our users find the taxonomy overwhelming and just bypass it entirely, defaulting to the global search bar. Unfortunately, the search functionality is weak and ineffective, so all of the administrative work around tagging, labeling, and custom fields essentially goes to waste. We invested significant time building automations that tied these systems together (e.g., custom fields automatically generating tags and labels), but Brandfolder now only offers the automation feature on the Enterprise plan — and it's table stakes for their competitors to offer that feature on lower plans. Now our team has to maintain this duplicative taxonomy manually, which feels like a time sink that delivers limited benefit because end users ignore it. We’ve tried to use Portals to simplify the user experience, but Portals only help in very limited contexts. For the majority of our users, the core UI remains confusing and inefficient, and finding assets is still harder than it should be. Customer support and account management Customer support has been another persistent pain point. In four years, we have not had a single account rep stay with us for more than a few months. Every time we reach out, we’re told our rep is no longer with the company, and we’re reassigned yet again. The new rep almost always starts by trying to sell us on Smartsheet, despite our repeatedly stating that Smartsheet is not an option for our organization. This constant turnover signals instability inside Brandfolder and makes it impossible to build a productive relationship. It also means we spend time re-explaining our account history and needs to a revolving door of reps who aren’t aware of prior conversations. PrintUI templating add-on By far our biggest frustration has been the PrintUI templating tool, which was initially an add-on we opted in to. Over the years, it’s become increasingly buggy and is now essentially unusable. Our users dislike it so much they refuse to adopt it. It slows down workflows, creates bottlenecks, and has become a liability rather than a solution. In the age of Canva, there is no reason someone would want to use a tool like PrintUI instead. We escalated many bugs to support, and with one recurring bug, we escalated it so many times over a year that we were finally told by Brandfolder that they had withdrawn support for PrintUI entirely and would no longer implement bug fixes. This was particularly egregious because we had just paid for additional templates under the impression that the product would continue to be supported and eventually fixed. To add insult to injury, another even described PrintUI as being run by “two old guys in a basement,” which was apparently their way of explaining its poor quality. That level of dismissiveness toward a product they were actively selling us was shocking. Brandfolder’s proposed replacement, the “Content Automation” tool, was presented as a modern upgrade. But in demos, it was only marginally better than PrintUI, came with a much higher cost, and still didn’t solve our needs. We decided not to switch. However, when renewal came around, Brandfolder changed their pricing model and forced us to continue paying for PrintUI as part of our plan, even though the product is essentially dead. Renewal and pricing experience Our most recent renewal was very frustrating. We went into the conversation expecting a standard renewal process and were blindsided when the Brandfolder team told us we had been receiving a “steep discount” for years — something that had not been properly disclosed. They then announced that these discounts would be expiring, and our plan would be shifting into a new, more expensive “enterprise” bucket (which we didn’t even realize we were in). The proposed package was significantly more expensive, and although they offered temporary discounts to soften the blow, the increase was still substantial. When we asked about cheaper plans, the reps admitted there were other tiers but could not clearly articulate what those included or how they differed from what we had. We were left to do the work ourselves to figure out what downgrading would mean in terms of lost functionality. The negotiation felt unnecessarily opaque and high-pressure, with a big push to lock us into a one-, two-, or three-year plan at a much higher cost. We ultimately downgraded to a smaller plan, but it still costs more than what we were paying previously, and it no longer meets our needs. Lack of innovation Finally, the pace of innovation has been disappointing. In the four years we’ve been with Brandfolder, the core product hasn’t meaningfully changed. Competitors are launching AI-driven features, building more efficient workflows, improving their interfaces, and innovating in digital asset management. Brandfolder, by contrast, seems stagnant. Our impression is that after being acquired by Smartsheet, the focus has shifted away from improving Brandfolder as a standalone product. Overall Between the poor UI, ineffective taxonomy, unusable PrintUI templating, constant rep turnover, opaque and costly renewals, and lack of innovation, we’ve been thoroughly disappointed. We are actively exploring competitors and plan to move off the platform soon. For anyone in creative operations evaluating DAM solutions, I would strongly caution against Brandfolder. **What problems is Brandfolder solving and how is that benefiting you?** Consolidation of brand assets, enabling sharing of brand assets ### 3. Exploitative and Dishonest Practices – Be Cautious **Rating:** 0.0/5.0 stars **Reviewed by:** Jenna K. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2025 **What do you like best about Brandfolder?** Any great parts are completely overridden by my experience I detail in the next field. **What do you dislike about Brandfolder?** Over the past year, I’ve reached out to Brandfolder/Smartsheet multiple times regarding serious financial hardship. I made small payments as a sign of good faith—with their approval—despite not using the service at all. I've been transparent and proactive in trying to resolve this, have emails and bank statements to support this, yet they’ve chosen to be unresponsive until it benefited them. Not only was I actively communicating, but their pattern of behavior shows a clear lack of integrity. For spans of time, my messages went unanswered—until very conveniently, after the cancellation window passed. Only then did they reply, conveniently locking me into another year of service and adding more charges to an already stressful situation. Despite approving my payments which I suggested to them myself, the most recently sent my account to a third-party collections agency, claiming I had ignored all prior payment communication, which is completely false. Their handling of this matter has been deeply disappointing and disingenuous. I came to them in good faith, received their approval to make partial payments, and still found myself blindsided by collections and inaccurate accusations. If necessary, I’m prepared to escalate this further, including involving a legal team and requesting a full audit of my contact attempts and their internal processes. I would strongly caution anyone considering doing business with them. This experience has felt more like a trap than a service. I would never recommend working with a company that operates like this. **What problems is Brandfolder solving and how is that benefiting you?** They created additional problems for me through shady business practices. ### 4. Great on the surface, falls short on high level workflows **Rating:** 1.0/5.0 stars **Reviewed by:** Jeremy P. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Brandfolder?** Beautiful interface design...falls short on promises though. **What do you dislike about Brandfolder?** The primary reason we spent the premium on Brandfolder was because of all of the functionality it provided (at great expense) to enhance workflow and team productivity between Brandfolder and other systems (Smartsheet, Shopify, Canva, Hubspot, Adobe Creative Cloud). Across the board the solution fell short and many of our support requests would go unanswered for months, one of them even a year (Hubspot integration). At contract renewal my annual license fee was doubled and even though negotiated to get it to remain the same we ultimately were so dissatisfied we the handling that we just decided to move to a simpler and more effective system without all the integrations but more competitive value for straight-up asset management. **What problems is Brandfolder solving and how is that benefiting you?** managing a ton of product images and marketing assets. ### 5. Not what it used to be **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2024 **What do you like best about Brandfolder?** Brandfolder has powerful tools and great functionality if you have the staff to manage it. **What do you dislike about Brandfolder?** We used to have excellent customer service, now you are serviced like a number. (email and chat only - from having a personal support contact this is not service when needed) Our contract also changed after the merger/buyout so we were also capped on things we were not upon signing. **What problems is Brandfolder solving and how is that benefiting you?** Great space for uploading and sharing but only as good as the time you put into it to setup the tags and organization. We use the CDN links for alot of our data so auto updating docs is very helpful. ### 6. Not a great customer experience. **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** The basic functionality works, but it is hard to scale. **What do you dislike about Brandfolder?** Things weren't great before the smartsheet buyout but they have gotten worse. Pricing changes, slow support responses. **What problems is Brandfolder solving and how is that benefiting you?** It give us better security of our assests and makes distribution more efficient. ### 7. So much help pre-sale then POOF...Gone **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Brandfolder?** Easy way to view/organize multiple file types like PSD, AI, MOV. CI hub is clunky but helpful. **What do you dislike about Brandfolder?** I cannot believe that I cannot mass un-apply or change custom fields. I was told that I would have support on this during onboarding and they DO NOT offer support on this. You can also not mass change or number file names once you upload them into Brandfolder. The only option for both is (you guessed it) another costly add-on. The AI is a selling point but it is mediocre and WILL NOT TAG GENDER. This is very inconvenient. They do not show moving thumbnails of videos like Air does. This makes it extremely tedious to go through tons of video. The software missed some opportunities for project management. I am not sure how bigger agencies reconcile projects and versions with the assets. Support did not provide robust suggestions for this. Also, creating relationships between assets is tricky and near impossible. I wanted a clear way to link hero images to spec sheets for example. **What problems is Brandfolder solving and how is that benefiting you?** It allows me to share assets and deliverables with int and ext team members. ### 8. Not that useful **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** I like that there is a visual representation of files that potential users might download **What do you dislike about Brandfolder?** the UI / UX is not good. I think it could be re-imagined from the top down to be a useful product, but as it stands I've been struggling to use it at my job. **What problems is Brandfolder solving and how is that benefiting you?** It is solving the problem of having all of our brand assets in one place and controling who can use and download them. **Official Response from Amber Blodgett:** > Thanks for reviewing us. Would you be willing to send me an email at community@brandfolder.com with some additional information on your experience with our product? We strive to provide a great user experience and I’d love to see if there’s something we could be doing to improve. Amber Manager, Community Marketing ### 9. Automations should be apart of every single package level. **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Brandfolder?** The DAM system is much easier to search than a server folder system. **What do you dislike about Brandfolder?** The Automations should not be an add on for premium packages. in fact it should automatically come standard with ALL packages. Making the functionaluity to upload content easy and painless is the goal. THEN create add ons from there. **What problems is Brandfolder solving and how is that benefiting you?** Makes searching for assets for a remote based team much easier than the server folder solution. ### 10. Brand Folder is not your friend **Rating:** 0.0/5.0 stars **Reviewed by:** Eric V. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2022 **What do you like best about Brandfolder?** Their amazing ability to trick us out of $10k. Ouch! **What do you dislike about Brandfolder?** Being promised a product that was not delivered **What problems is Brandfolder solving and how is that benefiting you?** With the disclaimer that I have never written a bad review about anything, Brand Folder made promises and didn't deliver on them. Very disappointing. **Official Response from Amber Blodgett:** > Hi Eric, I'm sorry to hear this. We'd love to dig into this further and hear more about your experience with Brandfolder. Would you be willing to send us an email at community@brandfolder.com to talk further? Hope to hear from you soon. Amber Community Marketing Manager ### 11. Very hard to work with as they did not have cross boarder experience **Rating:** 1.0/5.0 stars **Reviewed by:** Marcus K. | Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2022 **What do you like best about Brandfolder?** easy of desgin on creating menus but found it native **What do you dislike about Brandfolder?** that nobody was helpful coming to customs paper work of figuring out how to print outside the US **Recommendations to others considering Brandfolder:** No **What problems is Brandfolder solving and how is that benefiting you?** nothing now as it became too expensive ### 12. Organized, easy to use, & all around great tool **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2019 **What do you like best about Brandfolder?** Having everything in one place and easy to use tags to locate what I am looking for is a real time saver. The search function also helps when you are looking for a specific item. The fact that everything is displayed and you don't have to open each item to find out what the image is works great. **What do you dislike about Brandfolder?** Very poor service offering rewards for reviews then not honoring. **What problems is Brandfolder solving and how is that benefiting you?** Having all the items in a single place across the entire suite of products in a single place is a tremendous time saver. The ability to download items in multiple formats and multiple sizes is great because not every use should be the same size and or format. ### 13. Clunky Interface, Slow Speed **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2019 **What do you like best about Brandfolder?** Tagging feature for custom organization. **What do you dislike about Brandfolder?** Very slow and takes a lot of clicks to move around, not very intuitive UI. **What problems is Brandfolder solving and how is that benefiting you?** File storage and vendor access to assets. ### 14. just like dropbox, google drive, one drive **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2019 **What do you like best about Brandfolder?** one place but not well organized........ **What do you dislike about Brandfolder?** it's not unique, it doesn't use any learning to improve and it just relies on you to make it work. **What problems is Brandfolder solving and how is that benefiting you?** i'm done using brandfolder ## Brandfolder Discussions - [What is the best online proofing system that integrates well into the Brandfolder platform?](https://www.g2.com/discussions/14723-what-is-the-best-online-proofing-system-that-integrates-well-into-the-brandfolder-platform) - 1 comment, 1 upvote - [How long does it take to setup Brandfolder?](https://www.g2.com/discussions/619-how-long-does-it-take-to-setup-brandfolder) - 1 comment, 1 upvote - [What features are available on the Brandfolder Enterprise plan?](https://www.g2.com/discussions/618-what-features-are-available-on-the-brandfolder-enterprise-plan) - 1 comment, 1 upvote - [How secure is Brandfolder?](https://www.g2.com/discussions/how-secure-is-brandfolder) - 1 comment, 1 upvote - [View Brandfolder pricing details and edition comparison](https://www.g2.com/products/brandfolder/reviews?filters%5Bnps_score%5D%5B%5D=1§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+17%3A55%3A47+-0500&secure%5Bsession_id%5D=54ebaaad-5b14-492d-ba01-c55aaa9bad20&secure%5Btoken%5D=d83e5e4f54b10655f9a37df188d2da158720f3de49581404c0663ff5cbe04a89&format=llm_user) ## Brandfolder Integrations - [Adobe InDesign](https://www.g2.com/products/adobe-indesign/reviews) - [Adobe Photoshop](https://www.g2.com/products/adobe-photoshop/reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [PageProof](https://www.g2.com/products/pageproof/reviews) - [PrintUI](https://www.g2.com/products/printui/reviews) - [Smartsheet](https://www.g2.com/products/smartsheet/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Brandfolder Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics - Reporting/Analytics **Editing** - Photo editing - Resizing - Video editing - Integration with editing tools - Third-Party Integrations - Collaboration Tools - Image Editing **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Search** - Filtering - Pinned search - Auto tagging - Suggested search **Media Types** - Video - Audio - Images **Permissions** - Content expiration - Asset permissions - Access requests **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software - CMS Integration - Document Management - Content Management - User Management - Metadata Management - Video Management - File Management - Configurable Workflow **Platform** - Customizable brand guidelines - Collaboration - Templates **Agentic AI - Digital Asset Management** - Cross-system Integration **Agentic AI - Brand Asset Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Strategic Planning **Additional Functionality** - Multi-Channel Marketing - Metadata Management - Digital Asset Management - Reporting & Statistics - Drag & Drop - Approval Process Control - Change Management - Content Management - Engagement Tracking - Multiple Output Formats - AI Copilot - Project Management - Real-Time Data - Artwork Management - Activity Dashboard - File Management - Search/Filter - Social Media Monitoring - Fulfillment Distribution - Alerts/Notifications - Content Library - Version Control - Workflow Management - Brand Tracking - Data Import/Export - Content Scheduling - Customizable Branding - Visual Analytics - Single Sign On - Reputation Management - Compliance Management - Campaign Management - Competitive Analysis - API - Commenting/Notes - Sentiment Analysis - Generative AI - Storytelling - Content Publishing Options - Document Classification **Additional Functionality** - Generative AI - File Conversion - Mobile App - API - Collaboration Tools - Search/Filter - Asset Sharing - Automatic Transcription - AI Copilot - Asset Library - Video Support - File Transfer - Asset Categorization - Image Recognition - Drag & Drop - Customizable Templates - Customizable Branding - Tagging - Watermarking - Commenting/Notes - Natural Language Processing - Document Storage - Access Controls/Permissions - Version Control - Image Library ## Top Brandfolder Alternatives - [Canto](https://www.g2.com/products/canto/reviews) - 4.4/5.0 (1,748 reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,146 reviews) - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) - 4.4/5.0 (619 reviews)