Brandfolder Reviews & Product Details

It is super easy to upload assets, organize them, and make them available to anyone that needs them. Review collected by and hosted on G2.com.

It does take time and someone designate to handle the onboarding and starting phases of utilizing a DAM like Brandfolder. But, I don't know of any DAM that is so simple that you can start using it on day 1 without some work. Review collected by and hosted on G2.com.

I appreciate the customer service and support we receive from our team. They've always been helpful in trying to help us find ease of use and implementation. The product does what it's supposed to do; we use it daily to store, sort, find, and use assets across our marketing initiatives. In addition, we're finding new ways to integrate with our other tools, as well. Review collected by and hosted on G2.com.

I dislike the search feature. It's cumbersome and confusing. I still end up having to sort through huge amounts of assets to find what I need. A more intuitive approach would be hugely beneficial. Review collected by and hosted on G2.com.

We are a large company with multiple brands. Brandfolder allows us to distribute important graphics and templates to a large internal audience. Review collected by and hosted on G2.com.

I would like the template builder to be easier to use and not have to use the plug in with Indesign. Review collected by and hosted on G2.com.

Brandfolder has been a great tool for our company to have a center place for all of our assets to be accessed from wherever. Review collected by and hosted on G2.com.

I dislike all of the backend work you have to do in Brandfolder. There are several steps that you have to do when uploading an asset. When you have multiple people uploading things assets don't always get put in the right spot or tagged correctly. Review collected by and hosted on G2.com.

I love how easy it is to use, and how easy it is to share content with other people Review collected by and hosted on G2.com.

So far I have yet to find any downsides about Brandfolder. It has been one of, if not the best DAM I've used. Review collected by and hosted on G2.com.

Any great parts are completely overridden by my experience I detail in the next field. Review collected by and hosted on G2.com.

Over the past year, I’ve reached out to Brandfolder/Smartsheet multiple times regarding serious financial hardship. I made small payments as a sign of good faith—with their approval—despite not using the service at all. I've been transparent and proactive in trying to resolve this, have emails and bank statements to support this, yet they’ve chosen to be unresponsive until it benefited them.

Not only was I actively communicating, but their pattern of behavior shows a clear lack of integrity. For spans of time, my messages went unanswered—until very conveniently, after the cancellation window passed. Only then did they reply, conveniently locking me into another year of service and adding more charges to an already stressful situation.

Despite approving my payments which I suggested to them myself, the most recently sent my account to a third-party collections agency, claiming I had ignored all prior payment communication, which is completely false.

Their handling of this matter has been deeply disappointing and disingenuous. I came to them in good faith, received their approval to make partial payments, and still found myself blindsided by collections and inaccurate accusations. If necessary, I’m prepared to escalate this further, including involving a legal team and requesting a full audit of my contact attempts and their internal processes.

I would strongly caution anyone considering doing business with them. This experience has felt more like a trap than a service. I would never recommend working with a company that operates like this. Review collected by and hosted on G2.com.

Brandfolder allows us to have the most recent revision of our documents easily available in one location so that team members don't have to search between different systems and platforms to find what they are looking for. Review collected by and hosted on G2.com.

I wish there were options to lock down certain documents regarding accessibility. Some of our documents are not intended for sharing/download and it would be nice if there were documents that could be 'view only' for training purposes. Review collected by and hosted on G2.com.

It helps us organize our photo assets. Big improvement over the Windows server folder structure we used to rely on. Review collected by and hosted on G2.com.

I really have no complaints. Search works well. Tagging works well. Bulk upload options might be a place for improvement, but I don't personally do that because other team members do most of the uploading and tagging. Review collected by and hosted on G2.com.

The best part for our company is having all assets for many different platforms located in one spot. Allowing multiple people and departments to have access with easy download and search Review collected by and hosted on G2.com.

how long it takes to upload images and tagging them Review collected by and hosted on G2.com.

Brandfolder is extremely easy to use, especially for sharing assets with internal and external partners. The interface is clean, intuitive, and fast. I appreciate the tagging system and how easy it is to organize assets into collections. It’s also helpful for maintaining brand consistency across departments. Review collected by and hosted on G2.com.

As our organization grows, we’re starting to outgrow Brandfolder’s capabilities. Features like version control, advanced search filters, bulk uploading, and user permissions can feel a bit limited. Integration with other tools is also not as seamless as we’d like. Pricing doesn’t always match what you get in terms of scalability. Review collected by and hosted on G2.com.