--- title: Brandfolder Reviews meta_title: 'Brandfolder Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1427 reviews by the users' company size, role or industry to find out how Brandfolder works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1427 scale: '5' date_modified: '2026-07-21' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Brandfolder Reviews **Vendor:** Smartsheet **Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,427 ## About Brandfolder Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. Brandfolder is more than just storage for your digital assets; with our solution’s cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity and empowers external users to access the content they need with unprecedented ease. ## Brandfolder Pros & Cons **What users like:** - Users appreciate the **ease of use** of Brandfolder, enabling quick access to organized creative assets for everyone. (56 reviews) - Users appreciate the **organization and easy sharing** of assets in Brandfolder, enhancing team collaboration and efficiency. (44 reviews) - Users find **sharing ease** with Brandfolder invaluable, facilitating smooth access and collaboration for all digital assets. (32 reviews) - Users value Brandfolder for its **excellent content organization** , simplifying search and enhancing digital asset management efficiency. (31 reviews) - Users value the **effective asset organization** of Brandfolder, enabling efficient sharing and easy access for teams. (26 reviews) - Ease of Finding (23 reviews) - Content Sharing (21 reviews) - Users appreciate the **easy organization** of Brandfolder, allowing efficient sharing and searching of brand assets with minimal training. (19 reviews) - Tagging System (19 reviews) - Users value the **convenient image search** of Brandfolder, enhancing workflow with easy tagging and organization features. (18 reviews) **What users dislike:** - Users find Brandfolder to be **expensive** , especially when considering additional licenses and overall costs for integrations. (17 reviews) - Users often face **search issues** with Brandfolder, leading to confusion and frustration when locating assets. (16 reviews) - Users find the **tagging issues** in Brandfolder daunting, leading to a cumbersome experience when organizing assets. (16 reviews) - Users experience **search difficulties** within Brandfolder, often facing confusion and inefficiencies when locating assets effectively. (15 reviews) - Users face challenges with **inadequate search functionality** , making it difficult to efficiently locate assets in Brandfolder. (11 reviews) - Users face a **steep learning curve** with Brandfolder, as features can be hard to locate and utilize effectively. (11 reviews) - Users find the **missing features** such as customizable download defaults and better sorting options frustrating. (11 reviews) - Inefficient Tagging (10 reviews) - Integration Issues (10 reviews) - Users find the **limited customization options** in Brandfolder restrictive, impacting efficiency and collaboration on projects. (9 reviews) ## Brandfolder Reviews ### 1. Great for an Engaged Audience **Rating:** 3.5/5.0 stars **Reviewed by:** Morgan P. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** I love how easy it is to create labels and organize your teams' assets. I also love how easy it is to download assets of different file sizes. BrandFolder made sharing with vendors, partners, and retailers easy and stress-free. **What do you dislike about Brandfolder?** The price is a bit high for a company with a small marketing budget and few assets. I don't love that you get charged to add more than two admins. **What problems is Brandfolder solving and how is that benefiting you?** Sharing large files is often difficult over email. It made sharing large files to partners, sales team members, and social media managers easy. They could go in and grab whatever asset they wanted, and download the files at the size that served their purpose best. ### 2. Helpful Tool, Slow Adoption **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Brandfolder?** The ability to visually archive and organize assets in sections and labels is very helpful, and I often use the share links to send files to vendors. **What do you dislike about Brandfolder?** Our adoption rate is low and slow. We have had multiple rounds of optimization with the assets, but many team members still struggle. The UI, especially on mobile, is clunky for the team to use. They have a hard time understanding how to search and filter. Many of our sales team avoid it since their search terms don't return the results they expect, and customer support is limited to the admins. The AI tagging is also not helpful at all. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder helps us have a single source of reference for all campaign and branding assets. It is much easier to search and find materials compared to archiving on a file server. It is also easier to create asset packs to share with others. ### 3. Brandfolder has helped centralize our marketing materials in a single, searchable platform. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** The filter and search features are the number one game changer in using Brandfolder. We can now have automatically organized folders with taggable keywords to find any document faster than via previous storage solutions. The best part of the search feature and keywords is that is applies to content written or seen within the documents themselves and not just from file names or tags that are manually loaded. The integration with the work already completed on Smartsheet made for a seamless implementation and transfer of all files. **What do you dislike about Brandfolder?** This may just come with time in using the platform on a more frequent basis, but I find it hard to easily understand how many files/what other content is grouped together with a file. The preview thumbnail will only show a single image of whatever is loaded first in the grouping, and I end up clicking through every one just to see what other files are included with it. Grouping of similar content makes sense, but maybe laid out in a way to be more understandable and clear there are multiple files for a single item. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder has solved having to manually organize files via different storage solutions and not having an easy route to search for existing content. Team members will work on separate content for different markets and Brandfolder now allows us to house all materials in one place and utilize the work of other team members to support our own projects. ### 4. A great way to organize and share multimedia files **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew P. | Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** I really enjoy the ease with which Brandfolder allows you to organize and share files both within the company and outside. The ability to add tags makes it way easier to find what you're looking for than nesting files in folders on a server. We use it every day to keep our Media Department's files organized and shareable across the company and with third parties. It takes some getting used to, but ultimately it was pretty straightforward to implement. **What do you dislike about Brandfolder?** It can be difficult to keep share links organized. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder solves several issues for my team, including expanding our available space for storing large media files, easily organizing those files, making them easily searchable, and making them easily shareable. All of these were difficult and cumbersome under our previous patchwork of nested folders on multiple servers with limited storage space and the hodgepodge of file-sharing services that forced us to basically have the same files uploaded to multiple folders and on multiple servers. Brandfolder is far more efficient. ### 5. Solid Digital Asset Management Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Medical Devices | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** Simple interface and visually easy to organize assets. Also, I love how it integrates with Smartsheet as well as Hubspot. With Hubspot, specifically, it makes it so easy to pull assets into place. I use Brandfolder daily and keep teams informed when assets update so they are always using the most up to date assets. **What do you dislike about Brandfolder?** The reporting seems to be something that is hard to figure out. Additionally, there are times where I wish I could drag and drop assets in different places. The Brandguide section is very limiting and doesn't pull from assets within the main assets library. Seems like it should be pulling from the library so that you are using the same files in the Brandguide. The customer service and response time for setting up Brandfolder and getting technical assistance is incredibly slow. Very nice people, but very slow response time. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder allows me to keep assets in one place and have one central source of truth that holds the most up to date assets. This means less time spent sending other people assets or making sure they are sending the most up to date materials. ### 6. Indespensable Tool for Channel Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Maggie C. | Graphic Communications Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** We use BrandFolder to store and share all of our marketing resources with employees and our dealer channel. The breadth of customizations, sharing permissions, and features make this an absolutely vital, everyday-use part of our toolkit. The ability to create different collections allows us to properly curate who should have access to what without any redundancies. The depth we can go with labels makes finding extremely specific product and equipment resources a snap, while the pins allow us to provide timely shortcuts to what users of each collection need the most. Finally, the features for brand identity, like colors and the wide array of options for file formats and merging massively streamlines ensuring branding consistency and access to brand resources. **What do you dislike about Brandfolder?** The very thing I love the most, the deep level of customization and filtering options, can also make it a steep learning curve for those outside our department. **What problems is Brandfolder solving and how is that benefiting you?** BrandFolder allows us to store and share our marketing resources ### 7. Brandfolder is a one stop shop for asset management **Rating:** 5.0/5.0 stars **Reviewed by:** Brian M. | W, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** Brandfolder helped us consolidate all of our assets into one efficient location. Video, images, documents all in one place. With the CDN links, integrating this with our current systems was a breeze. It also put the power of updates in the hands of designers vs. content editors once the cdn link is established. **What do you dislike about Brandfolder?** There's not a whole lot I really dislike about it. Could use more admin seats. **What problems is Brandfolder solving and how is that benefiting you?** We've been able to consolidate multiple systems we were using for storing images, documents, and videos into one locations. Which is a huge cost savings. It also has allowed us to leverage the CDN links which speeds up our process dramatically. ### 8. Good as a database or repository of creative, but not as a working storage solution. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Brandfolder?** Organization works well as a static repository of assets. **What do you dislike about Brandfolder?** Search doesn't work well. UI is confusing and hard to navigate. Links don't allow you to locate original file location. Not really conducive as a holder of working files, but works better as a final destination. **What problems is Brandfolder solving and how is that benefiting you?** Easy to share links. ### 9. Global Image Library **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Restaurants | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2019 **What do you like best about Brandfolder?** Brandfolder is great platform in providing a centralised repository for digital assets, facilitating easy access to images, artwork, and videos for marketing teams across various global locations. Its intuitive interface and robust organisational features streamline asset management, enhancing collaboration and efficiency for a multinational brand like us. **What do you dislike about Brandfolder?** Tagging System: Automatic tagging feature can be less effective, sometimes generating irrelevant tags that don't align with our needs. Search Functionality: Search is not effective to use when our users are uncertain about an asset's location or title, making it difficult to retrieve assets. Integration Limitations: Very limited integrations. Every asset has to be downloaded. Expensive: Users limitations and costs make it less attractive if budget is limited. We had to limit 1 admin per market / country or have to upgrade to more expensive plan. **What problems is Brandfolder solving and how is that benefiting you?** Asset centralisation cuts down on the inefficiencies associated with scattered storage solutions, ensuring all team members have access to the latest materials. User friendly: It has increased collaboration among our global marketing teams, promoting consistency and cohesion in brand messaging. Time Efficiency: Brandfolder reduces the time spent locating assets, allowing teams to focus more on strategic initiatives. This can be better with improved search function. ### 10. Helpful for Collaboration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Graphic Design | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** I like the ability to curate a selection of assets to share with co-workers easily, the ability to search by SKU to find product images I need, and the ability to specify specs for downloading. It has made fit in well to my workflow for downloading assets I need and saves space on my computer. **What do you dislike about Brandfolder?** On a bulk download I wish that there was better sorting features for which assets to download. For example, if an Item includes two file types I wish it was easier to select the specific file type I want rather than manually checking/unchecking. **What problems is Brandfolder solving and how is that benefiting you?** It is solving the problem of storage on my computer and has benefitted me in the ability to easily share assets with others without downloading, attaching, etc. It has alsmo made it easier to search for specific assets using tags, SKUs, searches, etc. ### 11. Versatile and easy-to-use DAM **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** Searching for assets has never been easier! Through the numerous ways to categorize and tag assets, it allows users to easily find the assets they need without wasting time. Another key feature is the ability to create collections so that different groups of team members can access the assets they NEED, rather than all the assets that can be overwhelming. Implementation was a breeze and the Brandfolder support has been prompt and knowledgeable. **What do you dislike about Brandfolder?** The only downside that we have found is the inability to search for key words within certain types of files, such as png or jpg. This would be a very helpful feature, as that would cut down on the time needed to search an tag. **What problems is Brandfolder solving and how is that benefiting you?** One easy place to store assets with user-friendly search features! This has made finding and using assets so much more effective. ### 12. What I think about Brandfolder **Rating:** 4.0/5.0 stars **Reviewed by:** Lizzy M. | Web Content Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** What I like most about Brandfolder is it's ease of use for storing, uploading, and downloading different kinds of assets. **What do you dislike about Brandfolder?** Something I think could be improved (which this may already be an option) but changing the default setting for the kind of download. For most of the items I work on when I pull images I want them in JPEG and the default setting downloads as a TIF. I know how to change it in options but it would be nice to change the default setting per user preference. **What problems is Brandfolder solving and how is that benefiting you?** My team users brandfolder to store, organize and share digital assets. ### 13. Great UX for Asset Management! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Brandfolder?** Super easy to organize and view all brand assets. Incredibly shareable for internal and external use. Labels and tags make it easy to search in a variety of methods. Requires very little training for everyone at the company to be able to find and download whatever content they need! **What do you dislike about Brandfolder?** Integration with adobe isn't quite as easy to use as presenting in initial demo set up. Our designers have not chosen to use this feature as a result. No complaints otherwise! **What problems is Brandfolder solving and how is that benefiting you?** Ease of organizing and accessing multiple types of content across a variety of product types. ### 14. Great UI, Bad Customer Support **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Brandfolder?** the Interface is very friendly and easy to use **What do you dislike about Brandfolder?** The Integrations Support team was not proffesional, always giving excuses and not delivering on time or delivering at all. 0 documentation **What problems is Brandfolder solving and how is that benefiting you?** One single source of truth. A user friendly repository ### 15. Works well for storage - easy tags, sorting, and search capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Brandfolder?** Ability to tag and categorize assets, ability to filter down based on multiple conditions. Ability to pre-load sizes and specs to export any uploaded image to is a huge plus. **What do you dislike about Brandfolder?** Time consuming to name and label each asset as uploading when switching from use of internal shared drive to DAM. **What problems is Brandfolder solving and how is that benefiting you?** Global sharing space for all internal and external assets as our company and team grow. We were previously doing this regionally within project management software and a shared network drive/folder, which was not a scalable system, had very poor search functionality, and process changes with team member tunrover. Brandfolder provides a standardized way to achieve all of these things and has solved our main pain points in shifting to this type of tool so far. ### 16. Great digital asset management tool for collaboration **Rating:** 5.0/5.0 stars **Reviewed by:** Emma S. | Media Communications Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** We implemented Brandfolder this year to manage testimonials, approved marketing collateral, images, etc. It has proven to be easily searchable and user-friendly, and is really easy to use on the backend. The setup process with Brandfolder representatives was excellent. **What do you dislike about Brandfolder?** Several of my coworkers mentioned that it can be hard to view multiple assets within an asset container all at once. For example - viewing an asset with 50 images only allows you to see one large image with the other images minimized on the scrollable side of the screen. They would prefer it looking like a Facebook album or something similar. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder is helping us ensure that teams across departments all have access to the most up-to-date and approved marketing collateral. ### 17. Game changer for content teams **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** I repurpose tons of assets in my day-to-day role, and Brandfolder makes it easy to sift through what already exists. It allows me to self-serve, saving time that would otherwise be spent in back and forths with our creative team. **What do you dislike about Brandfolder?** The navigation isn't very intuitive, but you figure it out after messing around in the platform for a few minutes. **What problems is Brandfolder solving and how is that benefiting you?** Prior to using Brandfolder, we didn't have any kind of centralized database of our creative assets. To find things, you had to sift through out project management tool or our shared drive, and hope something that met your needs would come up. Now, I'm able to grab resources as I need them with way less time and effort. ### 18. BrandFolder has solved several of our companies asset management challenges. **Rating:** 4.5/5.0 stars **Reviewed by:** Reagan R. | Sr. Graphic Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2023 **What do you like best about Brandfolder?** BrandFolder's ease of use for both its administrators and visitors is what we like best. Specifically being able to search thumbnails/image instead of a text list, is really helpful **What do you dislike about Brandfolder?** While we have justified its cost, it was a tough sell for us and something I have to continue to justify when budget season rolls around. **What problems is Brandfolder solving and how is that benefiting you?** We share assets with a lot of partners. Having this as a one-stop shop for so many assets saves my team a lot of time. ### 19. Best of Best **Rating:** 4.5/5.0 stars **Reviewed by:** Mohammad Arif S. | SA, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Brandfolder?** One notable aspect of Brandfolder is its user friendly interface. It eases the management and distribution of digital assets, the most important aspect in the maintenance of a brand’s uniformity and use of time and resources. One more noteworthy aspect is the presence of many customization options combined with analytical and collaboration tools on the platform. There’s no denying that this falls within the realm of simplicity, features that are formidable and analytics that is reconstructive bringing worth to the marketing force and brand custodians. **What do you dislike about Brandfolder?** Some common dislikes about Brandfolder include the following: Cost: It can be a bit pricey for minor businesses. Complexity: Some users feel that the interface is not as friendly and simple as others are. Limited Integrations: Fewer integrations as opposed to their peers. Customization: Very few configurable places for workflows or brand to be embedded Customization: Rare… too long to upload or manage large files sometimes feel sluggish. These may vary according to personal requirements and wants. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder addresses issues such as management of scattered media assets and ineffective brand management by providing a one stop hub for all brand related activities. Its users, for this reason, are likely to maintain better brand consistency, cut down on time searching for and retrieving assets, and ease interaction with other departments or external collaboration. ### 20. Good but could be better **Rating:** 3.5/5.0 stars **Reviewed by:** Josie A. | Lead Visual Designer, Enterprise (> 1000 emp.) **Reviewed Date:** January 14, 2025 **What do you like best about Brandfolder?** I like the functionality and how many different ways you can organize your files. **What do you dislike about Brandfolder?** What I dislike is the support is kind of lacking at points. As well as it does take a long time for sections to open. Brandfolder is also intimidating in the aspect that it has so many functionalities. Its difficult for some of the company to grasp how it works. **What problems is Brandfolder solving and how is that benefiting you?** We have all our documents in one spot that are semi organized. Having a visual of each item as well before opening the files is also beneficial. ### 21. Organized to the max & very intuitive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2024 **What do you like best about Brandfolder?** Brandfolder offers a multitude of ways to organize so that any user wanting to search for assets is able to find what they're looking for. Having a single source of truth makes implementation seamless and when we integrate it into our webspaces we can trust that the information being shared is the same across any platform. We use Brandfolder to house all of our learning materials for multiple work areas so there is daily use from several work areas. Getting started with organizing anything in a new DAM platform can feel overwhelming at first but with our Brandfolder CSM we have feel supported through the whole process and they are quick and efficient in answering any question that may arise or directing us to helpful resources. **What do you dislike about Brandfolder?** Honestly, Brandfolder does everything I need it to and I can modify anything I need. Integrations sound great and I have yet to play with them as much but so far everything has been a breeze. Any trouble with integration hasn't stemmed from any issues on the Brandfolder side of things. **What problems is Brandfolder solving and how is that benefiting you?** Version uncertainty was a huge issue. With a bottleneck in our content maintenance process, end users would make their own updates so when new content was released it didn't contain the updates they had made to their own materials so different work groups were using different materials that may have contained inaccuracies that went unnoticed. With Brandfolder, everyone is pulling from the same materials so we know when content needs to be updated and we have more control over who has editing capabilities to ensure that everyone remains on the same page. It's been a gamechanger. ### 22. My experience with Brandfolder has been nothing short of amazing! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Brandfolder?** Brandfolder has been a game-changer for managing our digital assets! The intuitive interface makes it super easy to organize and find files, even for less tech-savvy team members. I love the AI-driven search—typing a keyword or tag pulls up exactly what I need in seconds. The collaboration tools are fantastic too, allowing our team to share, comment, and approve assets seamlessly. It’s saved us so much time and eliminated the chaos of version control. Highly recommend it for any organization looking to streamline their asset management! **What do you dislike about Brandfolder?** While Brandfolder is a great tool, there are a few areas that could be improved. Occasionally, the platform can feel a bit sluggish when dealing with very large files or high volumes of assets. Additionally, the pricing structure might be a bit steep for smaller teams or organizations with tight budgets. I’ve also noticed that while the customization options for metadata and tags are helpful, setting them up initially can be a bit time-consuming. It’s not a dealbreaker, but a more streamlined setup process would be great! **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder has solved several key challenges for us. First and foremost, it’s eliminated the chaos of scattered digital assets—we no longer waste time searching through emails, cloud drives, or old folders to find what we need. The centralized platform ensures everything is organized and easy to locate. It’s also been a huge help with brand consistency. With everyone accessing the same up-to-date and approved assets, we avoid mistakes like outdated logos or incorrect files being used in campaigns. The streamlined sharing features save us time when collaborating with team members or external partners, improving productivity across the board. Overall, it’s made our workflows faster, more efficient, and stress-free! ### 23. Great enterprise DAM solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Brandfolder?** Brandfolder structure is the most prominent feature that helps stay efficient. This alone changed the game for us on time invested to maintain it. The feedback we got from our users was only positive compared to our previous software that we used. The analytics data is also extremely helpful to understand how people are using the DAM. Search is the next best thing. Very efficient with plenty of options to narrow it down. Embedding and sharing are working very well. The ease of integration of assets between the DAM and the Brand Guidelines feature. **What do you dislike about Brandfolder?** As a DAM there are very few things to complain about. Main struggle we had was with the the Guidelines "CMS" that I believe it could be better. It has very limited features to manage the content and if you have a certain idea on how you want things to look you need to do it through code. Which takes a lot of time. Often we don't see integrated assets to the Guidelines to be auto-updated once we update them in the DAM. All white assets need additional work to visualize correctly. If there's a way to define background color for them or even better - an AI solution that detects if its all white to add the color to the tiles and preview windows. **What problems is Brandfolder solving and how is that benefiting you?** Delivering marketing digital and print ready assets to the business for mostly self-care support. Helping to reduce brand guidelines breaches. ### 24. A space to keep your team aligned **Rating:** 5.0/5.0 stars **Reviewed by:** Courtney F. | Senior Brand Designer, Enablement, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2025 **What do you like best about Brandfolder?** Brandfolder provides a go-to souce-of-truth for our team and makes it easy to upload, find and share files. **What do you dislike about Brandfolder?** The filtering and searching can be a bit nuanced and confusing sometimes. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder ensures seamless delivery of assets across all of our channels – keeping our brand consistent and easy to manage. ### 25. Distributors love having all the material in one place. **Rating:** 4.5/5.0 stars **Reviewed by:** Elizabeth S. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2025 **What do you like best about Brandfolder?** All of our information is more organized which saves sales time and provides a better picture of available tools. **What do you dislike about Brandfolder?** Some of our clientale are confused on how to use it properly. **What problems is Brandfolder solving and how is that benefiting you?** The lack of access for our dealers to have usable information was hurting sales. Brandfolder provided better options. ### 26. Not what it used to be **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2024 **What do you like best about Brandfolder?** Brandfolder has powerful tools and great functionality if you have the staff to manage it. **What do you dislike about Brandfolder?** We used to have excellent customer service, now you are serviced like a number. (email and chat only - from having a personal support contact this is not service when needed) Our contract also changed after the merger/buyout so we were also capped on things we were not upon signing. **What problems is Brandfolder solving and how is that benefiting you?** Great space for uploading and sharing but only as good as the time you put into it to setup the tags and organization. We use the CDN links for alot of our data so auto updating docs is very helpful. ### 27. Great for organizing all digital assets **Rating:** 5.0/5.0 stars **Reviewed by:** Claire S. | Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** Brandfolder is easy to use, each to teach others how to use, and works very well for both organizing and sharing digital assets. I have taught my whole company how to use Brandfolder and they find it convenient and user-friendly as well. **What do you dislike about Brandfolder?** I think the only thing I wish I had with Brandfolder was unlimited storage, but I recognize that that is difficult to accomplish. **What problems is Brandfolder solving and how is that benefiting you?** Organizing digital assets and sharing digital assets. ### 28. Excellent product for storage and creation of digital content **Rating:** 5.0/5.0 stars **Reviewed by:** Pablo V. | Technical Support, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Brandfolder?** It's easy to use, very intutive and also easy to integrate with other services. **What do you dislike about Brandfolder?** The autotagging sometimes is not accurate and it can lead to confussion. **What problems is Brandfolder solving and how is that benefiting you?** I used to spend a lot of time saving files in different sections as well as manually adding tags to them, however thanks to options like auto tagging and also automations it allows me to make the process of saving and classifying assets easier. ### 29. Brandfolder has helped my team formalize graphics requests **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 14, 2025 **What do you like best about Brandfolder?** It is helpful to have one platform that we can SSO into and create graphics requests for our training team. Everything is captured in one place with plenty of room to request specific feedback and results. **What do you dislike about Brandfolder?** I don't have any issues I have encountered thus far. **What problems is Brandfolder solving and how is that benefiting you?** My team needs to communicate with our graphics team and they receive a ton of requests. It's been helpful to have one place where everything is sorted and no one is out of the loop. ### 30. Good product but there are wayy too many issues **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2025 **What do you like best about Brandfolder?** you can store all your company assets on their platform. **What do you dislike about Brandfolder?** There's not one contact person so no one can be held responsible for the goof ups. There are quite a lot of limitations on their backend. **What problems is Brandfolder solving and how is that benefiting you?** We can save all Canadian based corporate assets in their platform and share company wide. ### 31. User friendly and quick **Rating:** 4.5/5.0 stars **Reviewed by:** Todd C. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 14, 2025 **What do you like best about Brandfolder?** It's easy to share with stakeholders and quick to upload/download what you need **What do you dislike about Brandfolder?** It's simple to use, but more customization would be appreciated. **What problems is Brandfolder solving and how is that benefiting you?** Sharing event photos with stakeholders in a public setting without having to email out photos individually ### 32. So convenient! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Brandfolder?** Brandfolder makes it so easy to organize everything you need in one place! I love how easy it is to search through everything. I really enjoy how I can add multiple different types of files and store them together to integrate later. **What do you dislike about Brandfolder?** I don't have anything that I necessarily dislike. It makes it super easy to use. I guess maybe the sign in process is tedious sometimes, but that's not something Brandfolder controls. **What problems is Brandfolder solving and how is that benefiting you?** It is helping me store everything together and then easily search for different brand assets after. I like that I can store JPGs, images, files, decks, all in one place and that it is very easily found when needed. It is also great that I can share the link to others for the same purposes and then they can also add their files as needed. ### 33. A Game-Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** I love that Brandfolder is a clean, easy-to-use interface that’s simple to navigate, even for people who aren’t very tech-savvy. It makes collaboration easy, letting you share assets with your team or external partners without worrying about version control or file formats. **What do you dislike about Brandfolder?** I haven't seen anything yet that I dislike with brandfolder. Its been working great for me. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder keeps all my design assets in one place, making it easy to upload, store, and organize things like logos, images, fonts, and templates. This saves me time because I don’t have to search through emails or different folders to find what I need. ### 34. Brandfolder makes it easy to share company files with anyone **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2024 **What do you like best about Brandfolder?** I can create share links, which combine files into one link without duplicating those files amongst multiple folders. This makes it easier to share only certain files with outside entities. **What do you dislike about Brandfolder?** There is a bit of a learning curve when it comes to using Brandfolder. The interface does not function the way that we are used to organizing files, so it's important to spend some time learning how it works, especially the tagging system. **What problems is Brandfolder solving and how is that benefiting you?** I can share any type of file with media, affiliates, and other shareholders without sending a Google drive link or attaching to an email. ### 35. Brandfolder is a GREAT solution for our Marketing Team to store, search & share digital content! **Rating:** 5.0/5.0 stars **Reviewed by:** Samantha E. | Marketing Technology Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Brandfolder?** Prior to partnering with Brandfolder, our Team managed all of our digital content from shared mac servers. Since onboarding with Brandfolder roughly 5 months ago, changes to our workflow have been a game changer! Onbarding was a breeze and our Implemenation Manager provided clear direction and was always available to help! Brandfolder's suggested and custom tagging has allowed us to gain searchability to maximize use of our assets and quickly share in and outside the organization. Additionally, we LOVE the integration capabilities with Smartsheet and are in the process of rolling out a new workflow! **What do you dislike about Brandfolder?** We have been overall very happy with Brandfolder's capabilities. We have come across a few functionalities we'd like to have in asset automation and we would like the ability to leverage the asset filename from the asset metadata. Brandfolder has a great product team and you have the ability to submit Product Enhancement & Integrations requests. **What problems is Brandfolder solving and how is that benefiting you?** Searchability & Storage - Editing and updating tags to customize our asset search. The custom fields have been great to tailor metadata to our specific product portfolio. Content Management - Design editing and proofing with CI Hub, version history, and sharing content with share links. We've also really liked the ability to request assets from our customers and they can quickly and easily load them to Brandfolder. Smartsheet integration - Ability to integrate request forms into our sigital asset management process. By fully managing our campaigns in Smartsheet + Brandfolder, we have been able to eliminate other proofing, communication, and storage tools we have been using; streamlining our workflow and saving us money! The Brandguide has allowed us to focus on our brand consistency and quickly and easily share our brand details internally and externally. ### 36. Resort Hotel DAM **Rating:** 4.0/5.0 stars **Reviewed by:** Kyle W. | Digital Content Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Brandfolder?** Brandfolder can be your Single Source of Truth within a large organization, which makes it easy to manage, share, and edit assets. It removes any doubt about which assets are approved to use or are the most up-to-date assets. The various filtering features make it easy to sort and find assets. **What do you dislike about Brandfolder?** Brandfolder is costly. I don't particularly appreciate how Brandfolder will present tools as solutions but in reality, you have to upgrade your plan type to get the actual benefit of that tool, via another tool. For example, scheduling availability and expiring assets does not make the asset unavailable. It simply puts a red stripe on the asset container and the assets remain downloadable and can be shared. To prevent an asset from being shared, you need to upgrade your plan to have access to the View Only tool. **What problems is Brandfolder solving and how is that benefiting you?** Asset management. Members within the organization were using separate dropboxes and we couldn't control the use of certain assets, nor could we remove images we didn't want to be distributed. ### 37. I am in the creative department and a user. Finding archived images has never been easier. **Rating:** 4.5/5.0 stars **Reviewed by:** Marcel S. | Sr. Creative Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** I absolutely love how the set up feels like a shoppable and easily searchable PLP. **What do you dislike about Brandfolder?** Nothing comes to mind besides the overall look and feel isn't that appealing. But useability is great. **What problems is Brandfolder solving and how is that benefiting you?** We have very long sales cycles, so products lifespan lasts years. Having a DAM that you can easily search and filter older assets for future use is great. ### 38. great organized platform! **Rating:** 5.0/5.0 stars **Reviewed by:** sarah k. | director of content, Enterprise (> 1000 emp.) **Reviewed Date:** January 14, 2025 **What do you like best about Brandfolder?** i like that there are so many different folders **What do you dislike about Brandfolder?** sometimes i feel like it has so much to it that it can be overwhelming **What problems is Brandfolder solving and how is that benefiting you?** allowing access to multiple assets across 10000+ employees ### 39. Very efficient platform to use. Helps our internal staff find the assets they need easily. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Brandfolder?** The ability to template some uploaded documents is a great feature that Brandfolder has. Besides being a great database, it also has some good integrations with other programs, such as InDesign with PrintUI. **What do you dislike about Brandfolder?** It can sometimes be difficult to share files with individuals outside the organization, especially if it's groups of files. It would be nice to merge templated assets with others as well. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder eliminates our organization having to use multiple platforms to house different assets that we use. We can put basically anything into one place for our staff to find. ### 40. Brandfolder for the win! **Rating:** 4.0/5.0 stars **Reviewed by:** Amanda R. | Senior Graphic Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Brandfolder?** I like Brandfolder because you are able to customize seperate areas to allow people whether they are with the company or outside of the company to be able to self-serv and grab what they need, when they need it. **What do you dislike about Brandfolder?** Brandfolder is somewhat confusing to use at first if you choose to not utilize Brandfolder's help upon signing up. **What problems is Brandfolder solving and how is that benefiting you?** We needed an option to allow outside customers to gather images and other assets of our products. Typically, we would have to gather all the files and send to each person who asked. Now, we give them access and they are able to chose what they want. This reduces our workload tremendously. We also have plans to create an API to be able to push our regulated documents to Brandfolder to allow our customer service team to have easier access to all documents. ### 41. Brandfolder Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Brandfolder?** The user interface is nice and simple. I like that we can have a vanity URL. **What do you dislike about Brandfolder?** I think one of the toughest things is that adoption is hard because there isn't a true "folder" system. Labels are nice, but people don't quite how to use them. Also, the autotags aren't super useful. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder gave us a place to host all of our assets in a way that we didn't have to involve IT to build a tool. We can manage the collections and the data without being software developers. ### 42. Apostrophe Reps - Review of Brandfolder **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** It's really helped us keep an organized back-end. We are an artist represenation agency that has 40+ artists who send us work every month. Being able to completely build out a system that keeps all of our assets organized was really important to us, and Brandfolder really hit the nail. **What do you dislike about Brandfolder?** The only thing we don't like is the size of the thumbnails on the back end. We'd love to see the work bigger but understand that feature might come later. **What problems is Brandfolder solving and how is that benefiting you?** Organizing the assets of our artists in an efficent way. ### 43. Introducing a DAM and asset sharing to an unfamiliar group. **Rating:** 4.0/5.0 stars **Reviewed by:** Brandon W. | Regional Leasing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Brandfolder?** Ability to create collections and live pages that allow for further organization. **What do you dislike about Brandfolder?** The live editing limitations. We make changes to documents often and wish you could edit/approve in the platform rather than reloading a new version. **What problems is Brandfolder solving and how is that benefiting you?** A source for all marketing/company documents. Live sharing capability that allows links and document tracking. ### 44. Amazing Tool! Exactly what we were looking for. **Rating:** 5.0/5.0 stars **Reviewed by:** Lucy H. | Marketing & Events Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Brandfolder?** The best thing about Brandfolder is that it is so user friendly. The onboarding and implementation process was smooth and easy. Makyla was AMAZING and so helpful through the entire process. This is a tool that our entire company will be using and we are already seeing the benefit of having the tool. This tool allows us to seamlessly share media throughout the company and beyond. **What do you dislike about Brandfolder?** I havn't found any downsides to Brandfolder yet. I have found the tool to be easy to use and set up. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder is helping our company with version control of slide decks. It is allowing us to easily share videos and other large media files. It is giving us an online repository of all marketing materials so our colleagues don't have to ask the marketing team for them all the time. ### 45. Brandfolder - Simplicity at its Finest! **Rating:** 5.0/5.0 stars **Reviewed by:** Jon M. | Director Of Finance And Administration, Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Brandfolder?** The search functions of Brandfolder are superb and really are helpful when looking at it from a category perspective. I also have really enjoyed using the sharing functions that allow certain distributors to look at only certain items, but have them readily available when they would like instead of having to ping us over and over. It has also been a seamless integration with our other folks and makes it much better for our organization. **What do you dislike about Brandfolder?** Tags are helpful, but need to make sure that this is done the right way from the onset. Hard to find too many dislikes, but pricing is expensive for the product. **What problems is Brandfolder solving and how is that benefiting you?** Much easier to connect with distributors, customers, and social media folks with an all-in-one solution. Also helps with sales folks/admin folks on paperwork that can easily be shared for brands. ### 46. Easy To Use Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Olivia C. | Marketing Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Brandfolder?** I love how organzied you can store images and videos. Additonally the use of tags is helpful. **What do you dislike about Brandfolder?** You have to be specifice about the section and the label that you are trying to access **What problems is Brandfolder solving and how is that benefiting you?** Having one place where all employees can access and download content. ### 47. Ease of Searching **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Brandfolder?** Brandfolder has been a useful tool in finding images and other components related to projects. This allows me to create personalized messages and communication in projects, as we work in particualr fields. Also the color pallete tool is wonderful. **What do you dislike about Brandfolder?** I am not sure if boolean operators are present in the system. At times it seems to not work. I think if possible, the integration of these boolean searches such as AND, OR, etc would be helpful. **What problems is Brandfolder solving and how is that benefiting you?** Helps to consolidate images. ### 48. Brandfolder is the BEST all in one solution! **Rating:** 5.0/5.0 stars **Reviewed by:** Allen H. | Creative/eCommerce Director, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2023 **What do you like best about Brandfolder?** So simple, super easy to navigate. My entire team uses it on a daily basis. We came from a homebuilt in-house server, and so glad we did! As a creative team, we're so much better organized as a result. High-performing team producing high-level results, I couldn't ask for more! Weve been on this platform for about 4 years now, and couldnt be happier! **What do you dislike about Brandfolder?** The negotiation process with upgrading features can be a pain, but the product makes it easier to absorb! **What problems is Brandfolder solving and how is that benefiting you?** Organization as a team is the number 1 asset. It helps my team on a daily basis to both access and share any assets needed. We've also integrated celigo to help with getting our web images transferred using a collection to each of our 7 site destinations. Works GREAT! ### 49. It's been a huge time saver for our creative team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** One of the most helpful features about Brandfolder is how easily we are able to visualize, search, and download our creatives. We have a huge team working on all types of creatives at all times and its a great benefit to have it all in one place. **What do you dislike about Brandfolder?** I wish there was a way to easily bulk edit, bulk upload, and organize. **What problems is Brandfolder solving and how is that benefiting you?** It allows us to save time by easily being able to access, visualize, update, and download creative assets. ### 50. Excellent file management system **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** Brandfolder is a straightforward tool that makes it simple to shart assets with co-workers and clients. File management is easy and Brandfolder allows for some levels of security when sending files outside of your org. **What do you dislike about Brandfolder?** In my experience, Brandfolder's search feature isn't always great at finding files, especially when you have several hundreds nested in different sections. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder is a good place to share and update files so that co-workers can access the most up-to-date files in one place. ## Brandfolder Discussions - [What is the best online proofing system that integrates well into the Brandfolder platform?](https://www.g2.com/discussions/14723-what-is-the-best-online-proofing-system-that-integrates-well-into-the-brandfolder-platform) - 1 comment, 1 upvote - [How long does it take to setup Brandfolder?](https://www.g2.com/discussions/619-how-long-does-it-take-to-setup-brandfolder) - 1 comment, 1 upvote - [What features are available on the Brandfolder Enterprise plan?](https://www.g2.com/discussions/618-what-features-are-available-on-the-brandfolder-enterprise-plan) - 1 comment, 1 upvote - [How secure is Brandfolder?](https://www.g2.com/discussions/how-secure-is-brandfolder) - 1 comment, 1 upvote - [View Brandfolder pricing details and edition comparison](https://www.g2.com/products/brandfolder/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+15%3A28%3A19+-0500&secure%5Bsession_id%5D=31f76079-e0be-48d0-af5f-9a7acaf32d80&secure%5Btoken%5D=c341688b22362af5fdefd07909d1b4874a2e61c484e35ddb181c1aadbedb3d63&format=llm_user) ## Brandfolder Integrations - [Adobe InDesign](https://www.g2.com/products/adobe-indesign/reviews) - [Adobe Photoshop](https://www.g2.com/products/adobe-photoshop/reviews) - [Asana](https://www.g2.com/products/asana/reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [PageProof](https://www.g2.com/products/pageproof/reviews) - [PrintUI](https://www.g2.com/products/printui/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Smartsheet](https://www.g2.com/products/smartsheet/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Brandfolder Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics **Editing** - Photo editing - Resizing - Video editing - Integration with editing tools **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Search** - Filtering - Pinned search - Auto tagging - Suggested search **Media Types** - Video - Audio - Images **Permissions** - Content expiration - Asset permissions - Access requests **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Platform** - Customizable brand guidelines - Collaboration - Templates **Agentic AI - Digital Asset Management** - Cross-system Integration **Agentic AI - Brand Asset Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Brandfolder Alternatives - [Canto](https://www.g2.com/products/canto/reviews) - 4.4/5.0 (1,747 reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,130 reviews) - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) - 4.4/5.0 (619 reviews)