--- title: Brandfolder Reviews meta_title: 'Brandfolder Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1427 reviews by the users' company size, role or industry to find out how Brandfolder works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1427 scale: '5' date_modified: '2026-07-13' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Brandfolder Reviews **Vendor:** Smartsheet **Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,427 ## About Brandfolder Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. Brandfolder is more than just storage for your digital assets; with our solution’s cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity and empowers external users to access the content they need with unprecedented ease. ## Brandfolder Pros & Cons **What users like:** - Users find Brandfolder's **ease of use** exceptional, streamlining access and organization of assets for teams and partners. (56 reviews) - Users value Brandfolder for its **efficient asset management** , making organization and sharing with colleagues a breeze. (44 reviews) - Users value the **ease of sharing** with Brandfolder, enhancing collaboration and efficiency among teams and partners. (32 reviews) - Users value the **effective content organization** of Brandfolder, simplifying search and enhancing overall marketing efficiency. (31 reviews) - Users appreciate the **efficient asset organization** of Brandfolder, simplifying sharing and access across teams and platforms. (26 reviews) - Ease of Finding (23 reviews) - Content Sharing (21 reviews) - Users appreciate the **easy organization** of Brandfolder, allowing efficient sharing and searching of brand assets with minimal training. (19 reviews) - Tagging System (19 reviews) - Users value the **convenient image search** of Brandfolder, enhancing workflow with easy tagging and organization features. (18 reviews) **What users dislike:** - Users find Brandfolder **expensive** , especially considering the higher costs associated with licenses and integrations. (17 reviews) - Users find the **search issues** in Brandfolder frustrating, leading to confusion and difficulty locating assets efficiently. (16 reviews) - Users find the **tagging process tedious** , especially with complex searching and file replacement difficulties, making organization challenging. (16 reviews) - Users experience **difficulties with search functionality** , often frustrated by ineffective results despite proper labeling and tagging. (15 reviews) - Users find the **inadequate search functionality** challenging and confusing, complicating the asset retrieval process. (11 reviews) - Users face a **steep learning curve** with Brandfolder, as features can be hard to locate and utilize effectively. (11 reviews) - Users find the **missing features** such as customizable download defaults and better sorting options frustrating. (11 reviews) - Inefficient Tagging (10 reviews) - Integration Issues (10 reviews) - Users find the **limited customization options** in Brandfolder restrictive, impacting efficiency and collaboration on projects. (9 reviews) ## Brandfolder Reviews ### 1. I use Brand Folder for tech sheets and marketing signage. **Rating:** 4.5/5.0 stars **Reviewed by:** Trevor M. | Area Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** The tabs at the top, the seach-ability and the ease of use. **What do you dislike about Brandfolder?** I feel as if things can get lost if improperly managed. **What problems is Brandfolder solving and how is that benefiting you?** It;s interactiveness with Lilypad CRM and being able to pull assets while within the app. ### 2. Likely discontinuing services **Rating:** 1.5/5.0 stars **Reviewed by:** Crystal A. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** It's easy to share assets and create custom collections **What do you dislike about Brandfolder?** The inconsistencies in your pricing model and lack of ongoing support **What problems is Brandfolder solving and how is that benefiting you?** It takes us from GoogleDrive and creates easy way to create custom folders with out sending multiple links. ### 3. Longest standing platform we've used **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2024 **What do you like best about Brandfolder?** The inutitive nature of its interface and how easy it is to share assets internally and externally without the need for an account creation. **What do you dislike about Brandfolder?** Probably the asset limit and the fact that there aren't flexible tiers to upgrade. This means we keep having to delete old assets to stay in the tier we are in, because the next one is double the cost. **What problems is Brandfolder solving and how is that benefiting you?** Consolidation of assets and communication of new material internally or externally ### 4. I use it to get broll footage for my video projects **Rating:** 5.0/5.0 stars **Reviewed by:** Murphy T. | Video Production Supervisor, Marine Group, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Brandfolder?** It's a great all-in one place to store brand assets including photos and videos **What do you dislike about Brandfolder?** No negative feedback at this point. It's a win. **What problems is Brandfolder solving and how is that benefiting you?** It's a great place for us to access pre-approved assets from anywhere. ### 5. Great sharing tool and scalable = **Rating:** 4.5/5.0 stars **Reviewed by:** Naseem A. | Wellbeing Engagement Team Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Brandfolder?** The scalability, the search functions, the privacy **What do you dislike about Brandfolder?** It can be complex to understand at the beginning **What problems is Brandfolder solving and how is that benefiting you?** Being able to share materials with clients at a scalable rate ### 6. Easy to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** It’s incredibly easy to use, making it a breeze to organize and access assets without a steep learning curve. The search functionality is powerful and intuitive, allowing us to find exactly what we need in seconds, even when working with a large library of images and files. **What do you dislike about Brandfolder?** The tiers of accounts. I think it would be beter if it was charged per person basis. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder is helping us prevent copyright infringements by centralizing our digital assets in a well-organized, secure, and easily accessible system. By maintaining a single source of truth for all approved assets, we avoid the risk of using outdated, unlicensed, or improperly attributed content. ### 7. Feature-rich **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** The ability to quickly gather disparate assets into one link makes sharing with coworkers in other departments—or even those outside our organization—seamless. **What do you dislike about Brandfolder?** The learning curve is fairly steep, especially for those who haven't used a digital asset management tool before. **What problems is Brandfolder solving and how is that benefiting you?** It's given us a single, easy-to-search repository of digital assets and brand assets and also greatly simplified sharing assets with coworkers outside our department and users outside our organization. ### 8. Great product for organizing a lot of marketing assets! **Rating:** 4.5/5.0 stars **Reviewed by:** Jennifer P. | Fitness Coach, Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2024 **What do you like best about Brandfolder?** I love all the user-friendly ways you can organize and segment marketing assets like display ads, brochures, stock photography, etc. It is very easy to find what I am looking for and once you can wrap your brain around the file structure versus what you may have ingrained in your head from traditional file structures, it is a very user friendly platform. **What do you dislike about Brandfolder?** As a relatively new user (less than 2 years), I feel there should be more explanation up front on what all the features are. The pricing is heavily feature-based, and it was difficult to know what each line item meant in the pricing sheet. It just seems like a lot of the program and features are a la carte, but I don't know what everything is, so how am I to know whether I am getting everything I need? **What problems is Brandfolder solving and how is that benefiting you?** We have a lot of different ad sizes needed for one creative campaign so to "package" all of the different sizes into one container is HUGE from an organization perspective. The alternative would be using subfolders in a traditional folder structure, and you wouldn't be able to SEE what the asset is until you open it. I also love that we can have internal photos of our staff, and include the PDF signed image release form with their photo, helping us stay compliant. ### 9. User-friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Meg A. | Brand Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** Easy to learn and navigate. Easy to search. **What do you dislike about Brandfolder?** Wish it was easier to categorize certain items. **What problems is Brandfolder solving and how is that benefiting you?** Solving organization issue. Keeps all of our assets in one place. ### 10. It's well organized **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** I like the fact that it doesn't allow you to have duplicates, and the interface is very user-friendly. The flexbility of being able to organize the filing and naming system as you like. **What do you dislike about Brandfolder?** I haven't been using it long enough to be able to decide if there is anything that stands out, but so far there are no negative feedback. **What problems is Brandfolder solving and how is that benefiting you?** It helps us streamline sharing assets with our customers who are other businesses. Allowing them to have everything they need in one place allows us to have a better relationship with them, and be efficient with how we share assets and media. ### 11. Overall a good DAM solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** Great search and tagging functionality. Easy to share assets with employees and vendors alike. Portals are also great for curated selections. **What do you dislike about Brandfolder?** The UI could use some love. Specifically the way it displays many photos, difficult to sort through when there are many images. **What problems is Brandfolder solving and how is that benefiting you?** Ensuring everyone is using the most up to date brand assets like logos, images, etc. Archiving photos and important documents. ### 12. Honesty is policy **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Wine and Spirits | Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2022 **What do you like best about Brandfolder?** Control and assist others with brand assets, along with being able to organize sufficiently. **What do you dislike about Brandfolder?** It is very difficult to edit on the back end not so user-friendly, and still don't understand the expired/pending/approved items. **What problems is Brandfolder solving and how is that benefiting you?** It has assisted with share assets with reps and being able to give them talking points and selling points to better help them and keep them on their toes. ### 13. A Promising Wealth of Possibility **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2022 **What do you like best about Brandfolder?** Brandfolder offers a considerable amount of versatility when it comes to importing, organizing, and sharing brand collateral. This provides teams with a toolkit that can be leveraged in exciting ways. **What do you dislike about Brandfolder?** As much as Brandfolder offers a substantial toolkit, its search function and overall UI could use a more streamlined look and feel. It's not the easiest software to learn but once one gets a basic understanding, everything is fairly intuitive. Additionally, the metadata searching is flawed with results often depending on manual input.? The use of AI fo refine the accuracy of search results would go a long way. **What problems is Brandfolder solving and how is that benefiting you?** My organization relies on fast access to everything from past white papers to photos for marketing and fundraising events. We require fast access to a wide array of these materials and Brandfolder is key to not only this but to our collaboration efforts. All staff who rely on these kinds of resources solely use Brandfolder. ### 14. Good tool for asset management **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** It's a single source of truth for the most up-to-date brand assets including logos, one pagers, sales decks, methodology documents, and more. **What do you dislike about Brandfolder?** It's not easy to tell if a replaced file has been updated. **What problems is Brandfolder solving and how is that benefiting you?** We use it to house all of our sales enablement materials. We also use it with external brand licensing clients to share resources with them. ### 15. Efficient and Useful, but entry-level features **Rating:** 3.5/5.0 stars **Reviewed by:** Alice B. | Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** it does contain the capabilities and easefulness that a DAM has **What do you dislike about Brandfolder?** all of the wonderful features that would make the admin and just general maintenance of brandfolder much more quick & useful, are add-ons at a pretty steep price per add-on **What problems is Brandfolder solving and how is that benefiting you?** our sales team uses Brandfolder to share assets and contents of the brands we own with easability. ### 16. Effortless Asset Management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** The UI is really nice and as a user accessing all my files from other companies is great. **What do you dislike about Brandfolder?** It feels a bit cluttered at times. Could use a better folder management style. **What problems is Brandfolder solving and how is that benefiting you?** Digital asset storage, we send a lot of large files and sometimes being able to offload local storage knowing they are safe is a great feeling. ### 17. Gets the job done **Rating:** 2.5/5.0 stars **Reviewed by:** Anna B. | Employer Brand Manager, Insurance, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** Simple to use for sharing assets amongst different creative teams internally **What do you dislike about Brandfolder?** It was hard to find other assets unless i was given a direct link. It also didn't get adopted well by team members outside of creative roles, they didn't know how to navigate and download assets. **What problems is Brandfolder solving and how is that benefiting you?** Sharing assets in a visible space with multiple downloading options ### 18. Easy Brandfolder **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** Its pretty intuitive and creates a single source of truth. Im able to have all my company assets categorized and sorted in one centralized location. **What do you dislike about Brandfolder?** Som eof the ways to deliniate sections can be confusing to clients using the shared link. **What problems is Brandfolder solving and how is that benefiting you?** Having all of our brand resources in one location for internal and external company use. ### 19. Great tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2024 **What do you like best about Brandfolder?** Brandfolder has a simple, easy to use interface that makes it so seamless and painless to create a DAM. Our company had no organization tool for creative assets and this is going to help us so much. I like that it's essentially Dropbox combined with Google. **What do you dislike about Brandfolder?** I would like to be able to access Brandfolder assets from within my local drives (like you can with Dropbox) but I think the integrations with Canva and Adobe may make this less necessary. I didn't love the self-training process as I felt that could be a little more thorough and was confusing with being accessed through SmartSheet which we do not use - Customer Support isn't the fastest to reply. Additionally I'd like their pricing to be more transparent - I don't like having to ask a sales rep for every tiny detail if we want to add a collection or an admin. **What problems is Brandfolder solving and how is that benefiting you?** We lacked control of assets across departments, team using old assets that needed to be retired, being able to search for assets that were already created and funnel them all correctly into process and integrations like Hubspot, Canva, etc. It's going to take us 6 months to get this properly up and running, but will be hugely beneficial to time and efficiency when it's fully functional across all teams. ### 20. I am a graphic designer who uploads images to Brandfolder every day. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Graphic Design | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** I like the convenient image search, the fact that you can add groups, hashtags, search by name, title. **What do you dislike about Brandfolder?** As a graphic designer I would like more features like image search,sort by file type **What problems is Brandfolder solving and how is that benefiting you?** I find it very convenient to transfer files to other departments that do not interact with graphic design ### 21. Brandfolder at MCC **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Brandfolder?** It helps us keep our brand consistent, save time, and make better use of our assets. It provides a single source of truth for all our brand assets, including images, videos, logos, and documents. This eliminates the need to search in multiple folders and drives, saving time and reducing the risk of using outdated or incorrect assets. **What do you dislike about Brandfolder?** The limitations in terms of templating and workflow designs. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder solves centralizes asset management, improves brand consistency, enhances collaboration, streamlines workflows, and improves search and retrieval. ### 22. Brandfolder is great for our Dealers! **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Chemicals | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Brandfolder?** Brandfolder is very user-friendly and easy to use on both the front and back end. **What do you dislike about Brandfolder?** I wish Brandfolder had a dark mode / more ways to customize the look and feel. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder centralizes all of our digital assets and allows our Dealers to easily access them. ### 23. Great Media Hub **Rating:** 5.0/5.0 stars **Reviewed by:** Heath F. | Integrated Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 24, 2024 **What do you like best about Brandfolder?** It's a great place to hold all of our assests and media in an organizied way. **What do you dislike about Brandfolder?** There was supposed to be a facial recognition feature, but I guess it hasnt rolled out yet. **What problems is Brandfolder solving and how is that benefiting you?** keeping our assests in one place so they are easy to find. ### 24. Easy Transition From Another Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Rochelle M. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2024 **What do you like best about Brandfolder?** Intuitive navigation and simple transition from another DAM, which were our biggest concerns. **What do you dislike about Brandfolder?** That our package level does not come with yhe ability to turm off download when sending assets to guests. **What problems is Brandfolder solving and how is that benefiting you?** Central source for media, makes managing assets eaier and faster. ### 25. Easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Pat R. | Production Support Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2024 **What do you like best about Brandfolder?** I really appreciate their customer support. They were great at setting up the product for our use. The training sessions were very hrlpful. **What do you dislike about Brandfolder?** With all of the customization also comes a lot of complexities. **What problems is Brandfolder solving and how is that benefiting you?** We shared customizable digital assets with partners. ### 26. Assets Management Streamlined! **Rating:** 4.5/5.0 stars **Reviewed by:** Athena H. | Head of Commercialization, Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Brandfolder?** I appreciate the user interface and experience. The features are very thoughtful and cater to the needs of the user to minimize clicks while keeping everything organized and easily accessible. **What do you dislike about Brandfolder?** It would be great to have more detailed metrics and data to analyze the Brandfolder usage. This includes a better Asset Score system or breakdown to help the admin to optimize assets. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder helps streamline various assets and marketing touchpoints across multiple brands and product lines for our sales team, tastemaker and retailers. This increases the usage of our content in the marketplace. ### 27. it support engineer **Rating:** 3.0/5.0 stars **Reviewed by:** mohamed a. | it support, Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2024 **What do you like best about Brandfolder?** I like Brandfolder’s user-friendly interface, powerful search, and collaboration tools. It makes managing and sharing digital assets easy while maintaining brand consistency. **What do you dislike about Brandfolder?** I dislike that Brandfolder can be expensive for smaller teams and that some advanced features, like reporting, may feel limited or complex. Customization options could also be more flexible. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder solves asset organization by centralizing storage and sharing, ensuring brand consistency with version control, and improving workflow efficiency through easy search and access. ### 28. Brandfolder For Email Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Brandfolder?** I like that when images are replaced on Brandfolder, the URL stays the same. Makes updates very easy! **What do you dislike about Brandfolder?** Sometimes it takes a lot of clicks to find what I'm looking for. **What problems is Brandfolder solving and how is that benefiting you?** Hosting all images in 1 central location. ### 29. Sufficient Product for the needs of our business **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Veterinary | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Brandfolder?** I like being able to organize images into sections based on multiple criteria. **What do you dislike about Brandfolder?** I wish brandfolder had easier ways to upload and organize bulk images. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder hosts the images for our online storefront. ### 30. Smart DAM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** Flagging duplicates and excellent organization of your content **What do you dislike about Brandfolder?** Lack of integration variety of features with Smartsheet **What problems is Brandfolder solving and how is that benefiting you?** Keeping the single source of truth for our content and being confident that the content is current ### 31. Good system to share graphics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** I like the straitforward approach to sharing and storing folders and files **What do you dislike about Brandfolder?** No way to replace the thumbnail image for folders. Can't rearrange files within the folder (I think) **What problems is Brandfolder solving and how is that benefiting you?** Simplicity of sharing ### 32. Good - could use some updating **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Renewables & Environment | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** I like that it's one central location for assets **What do you dislike about Brandfolder?** I dislike that it is difficult to navigate and organize. **What problems is Brandfolder solving and how is that benefiting you?** Cross-Functional access to assets for quick copy references and looks back. ### 33. Great DAM **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** I like the ease of use. The UI is really clean and easy to maneuver. I also like being able to flip through pages without losing my selects on other pages. Very clever. **What do you dislike about Brandfolder?** Having to uncheck items after upload before completing another task. I've deleted and changed way more items than I needed to. **What problems is Brandfolder solving and how is that benefiting you?** Keeping all assets in one space for cross-collaboration usage and management. ### 34. Brand folder good **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Brandfolder?** Catalog tagging images and clicking buttons for fun to pass the time **What do you dislike about Brandfolder?** Doesn't show enough in the scroll area and such **What problems is Brandfolder solving and how is that benefiting you?** Distribution and protecting images ### 35. Saves time **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Facilities Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** The thing I like best is that owners can customize templates. **What do you dislike about Brandfolder?** I dislike the limitations templates have. **What problems is Brandfolder solving and how is that benefiting you?** Brand conisistency ### 36. Powerful Search Tools and Ease of Use makes Brandfolder a MUST-HAVE for our Marketing Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Brandfolder?** We produce a lot of content and needed a way for our internal global customers to easily find what they are looking for and have confidence it will be the most up-to-date version of the material. Because it's so easy to navigate, it's reducing the inclination for people to save version of files on their own drive for future use. It's been a game changer. **What do you dislike about Brandfolder?** I can't think of one. I'm looking forward to implementing the templating functionality for my group in the next few months. **What problems is Brandfolder solving and how is that benefiting you?** For internal clients to quickly find marketing assets they need to use in their geographic locations. ### 37. Best way to share assets **Rating:** 4.5/5.0 stars **Reviewed by:** Kristie S. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2023 **What do you like best about Brandfolder?** Brandfolder is absolutely the best way to share assets with my teammates. I don't need to worry about who has access to what server, whether or not they have read-only access and so on. I love that I can load an asset, send a link and get a thank you from the teammate that has downloaded it within a minute. **What do you dislike about Brandfolder?** As many options that there are to search within Brandfolder, it can be intimidating to people that have free reign to browse the entire library of assets. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder has helped move and share assets internally, but a much bigger benefit to us is being able to share assets to our largest customers. Our biggest customers are significantly larger companies than us and their marketing departments often express how impressed they are at receiving assets from us. We have also converted Quality Management System into Brandfolder, a concept that was not part of our original scope. It has given access to the entire organization's library of work instructions, policies/procedures, safety data sheets, etc. to all teammates, even those without access to a company-issued device. ### 38. Great way to organize assets! **Rating:** 5.0/5.0 stars **Reviewed by:** Lia F. | Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2023 **What do you like best about Brandfolder?** Brandfolder is very easy to set up and allows you to customize based on your business needs. My favorite feature of Brandfolder is the ability to create versions of assets. We update our assets multiple times throughout the year and there's always risk of something being outdated, but with Brandfolder we eliminate that risk. We can still access the older versions if we ever needed to, but we take comfort in knowing that the product team will only see the most current version. **What do you dislike about Brandfolder?** It's not really a dislike of Brandfolder, but we don't utilize keywords because the time investment to set that up isn't worth it. Instead we utilize the labels because it's easier for our team to find something. It would be nice to have an easier way to see which labels an asset is located, ideally in the overview tab when you click on the asset. **What problems is Brandfolder solving and how is that benefiting you?** We have quarterly updates based on new information, and Brandfolder makes it easy for the product team to find which assets require updating and ensure nothing is missed. The versioning feature ensures they are only looking at the most recent version so we don't accidently update something that is outdated. ### 39. Not a great customer experience. **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** The basic functionality works, but it is hard to scale. **What do you dislike about Brandfolder?** Things weren't great before the smartsheet buyout but they have gotten worse. Pricing changes, slow support responses. **What problems is Brandfolder solving and how is that benefiting you?** It give us better security of our assests and makes distribution more efficient. ### 40. Brandfolder has helped our organization get the materials and resources to our sales organization. **Rating:** 3.5/5.0 stars **Reviewed by:** Jake B. | Program Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 26, 2022 **What do you like best about Brandfolder?** Brandfolder allows us to segment our sales material cleanly and concisely. **What do you dislike about Brandfolder?** There are very few pieces of the system that we dislike. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder allows our sales organization to quickly access and share marketing materials with customer and clients. It also ensures that sales has a single source of truth for all new material. ### 41. Brandfolder keeps out content organized better than any platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Erica H. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Brandfolder?** Brandfolder helps keep our digital and design assets in a user-friendly platform. **What do you dislike about Brandfolder?** There is not 1 thing I can think of that I dislike with Brandfolder. **What problems is Brandfolder solving and how is that benefiting you?** All of our digital assets are stored and organized easily on the platform, allowing cross-functional collaboration between designers and digital marketers. ### 42. Great asset management tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Brandfolder?** I love the UX layout and being able to see all my images clearly and at once. I also really like the "collections" feature, and how it is connected to the main image library. I also thing the tagging system is robust and helpful. **What do you dislike about Brandfolder?** Brandfolder is one of the more expensive asset management tools, it is not cheap. And you have to buy more storage. **What problems is Brandfolder solving and how is that benefiting you?** Organization of images, ability to view many images at once. Ease of finding certain images I am looking for ### 43. Brandfolder review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** November 24, 2024 **What do you like best about Brandfolder?** It's very organized and the directions are clerar **What do you dislike about Brandfolder?** Waiting for approvals can be very time consuming **What problems is Brandfolder solving and how is that benefiting you?** Having an space to hold and approve digital + brand assets ### 44. Brand Photographer Review **Rating:** 4.5/5.0 stars **Reviewed by:** Amy C. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** The ability to organize company images into multiple folders is huge for our brand. I love being able to send clients their images with a quick share button! **What do you dislike about Brandfolder?** I wish FACE RECOGNITION was a thing and talent featured in images could be filtered by face recognition. **What problems is Brandfolder solving and how is that benefiting you?** brandfolder allows us to organize all images for multiple departments of the company. We are able to store all assets in one place for our simplicity, but also giving people access to only what they need. ### 45. Frustrating and a Headache **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Brandfolder?** I like the simple interface, layout and sections. **What do you dislike about Brandfolder?** The search functionality is poor, there isn't flexibiity in permision/limited view setions and everything worthwhile is "extra" or a "fee" to add on. The customer support is slow and unorganized. **What problems is Brandfolder solving and how is that benefiting you?** Having a "source of truth" with all of our asset files in the same place for everyone to pull the most recent/relevant asset. ### 46. Great for organizing and reviewing assets **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Brandfolder?** We love that you can share links from Brandfolder and that you can have a great amount of assets on it. **What do you dislike about Brandfolder?** It requires a lot of time to organize it **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder helps us keep all of our assets in one place-- a big task! we create a lot of content, so it's helpful to have it all organized there. ### 47. Advanced DAM that just works **Rating:** 4.5/5.0 stars **Reviewed by:** Joe D. | Graphic Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Brandfolder?** Easy to use. AI tecknology reading assets. **What do you dislike about Brandfolder?** Learning curve to how program thinks and works. **What problems is Brandfolder solving and how is that benefiting you?** Saving time for everyone ### 48. Extremely easy to manage and deal with a large amount of assets. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Brandfolder?** The auto tagging feature makes it easy to quickly find images and videos. **What do you dislike about Brandfolder?** I would like to see more options for batch uploading. I think there is room for making batch uploading and sorting a little faster and easier. **What problems is Brandfolder solving and how is that benefiting you?** Allows us to easily store a lot of videos and photos for different content creators to use. ### 49. Good, but not *great* like we hoped! **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Brandfolder?** I love being able to access our files from anywhere, as long as we have an internet connection, and I love that I can share assets with teammates anywhere. We're able to collaborate on projects easily because of the upload speed. It's easy to send a collection of files/projects to both team members and clients without having to save a bunch of files and worry about sending large files through email. **What do you dislike about Brandfolder?** It's definitely not as user friendly as it seemed during our onboarding. We have issues with its functionality multiple times a week, preventing us from getting through our day seamlessly. We have also had a hard time getting a straight answer from the Support team. Searches tend to not find what we're looking for, regardless of how exact our search terms and filters are. Occasionally, one team member will see different assets on their end than another team member can see. We use CI-Hub as a connector between our Brandfolder and Adobe products, which works well most of the time, but it can be very clunky. I can't imagine using Brandfolder without it though! It would be much more difficult to implement in daily work. For a team who was SO excited to get started with Brandfolder, the actual daily usage has been disappointingly frustrating. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder allows us to share assets between 20+ team members across 10+ cities and 3 states. It makes it so we have the ability to collaborate much more easily than we did with our previous outdated hard drive solution. It also lets us work from anywhere since it we can log in via our browsers, as opposed to needing special software or a hard drive. **Official Response from Amber Blodgett:** > Thank you for taking the time to leave us a review. If you’d be willing to share some additional feedback on your experience, feel free to drop me a line at community@brandfolder.com. I’d appreciate the opportunity to hear more about the functionality issues you are experiencing to see if there's something we can do to turn your 3-star experience into a 5-star one. Amber Manager, Community Marketing ### 50. Hands-On Tutorials Are a Must **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** Once your team has a finished product, the result is usually fantastic. The platform is set-and-go. Once the pages are built, you don't need to worry about messing with it until you need to update the content presented in it. **What do you dislike about Brandfolder?** Although the end sites are fantastic, I've had inconsistent performance from the back-end system. The customer support team can usually fix errors on their side, but I tend to get errors where there shouldn't be when building Brandfolders. In my most recent build error, they did not solve the issue but were able to create a workaround for me to skip over it. I do just wish the backend system was as polished as the final product usually seems. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder helps us present a consistent brand guide to internal and external contributors. The mix of being able to supply brand guidelines and also the full suite of assets lets us move quick with onboarding of new creative teams. ## Brandfolder Discussions - [What is the best online proofing system that integrates well into the Brandfolder platform?](https://www.g2.com/discussions/14723-what-is-the-best-online-proofing-system-that-integrates-well-into-the-brandfolder-platform) - 1 comment, 1 upvote - [How long does it take to setup Brandfolder?](https://www.g2.com/discussions/619-how-long-does-it-take-to-setup-brandfolder) - 1 comment, 1 upvote - [What features are available on the Brandfolder Enterprise plan?](https://www.g2.com/discussions/618-what-features-are-available-on-the-brandfolder-enterprise-plan) - 1 comment, 1 upvote - [How secure is Brandfolder?](https://www.g2.com/discussions/how-secure-is-brandfolder) - 1 comment, 1 upvote - [View Brandfolder pricing details and edition comparison](https://www.g2.com/products/brandfolder/reviews?open_modal_url=%2Fes%2Fproducts%2Fbrandfolder%2Fwishlists%3Fhost_path%3D%252Fproducts%252Fbrandfolder%252Freviews%26source%3Dpdp_avatar&page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+23%3A01%3A27+-0500&secure%5Bsession_id%5D=f4ad3dfc-7b06-435b-b68b-8c61328129f3&secure%5Btoken%5D=eecf0655b3718caafbc87d479484cca5cec92899a934d6f610e62a68d4069cce&format=llm_user) ## Brandfolder Integrations - [Adobe InDesign](https://www.g2.com/products/adobe-indesign/reviews) - [Adobe Photoshop](https://www.g2.com/products/adobe-photoshop/reviews) - [Asana](https://www.g2.com/products/asana/reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [PageProof](https://www.g2.com/products/pageproof/reviews) - [PrintUI](https://www.g2.com/products/printui/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Smartsheet](https://www.g2.com/products/smartsheet/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Brandfolder Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics **Editing** - Photo editing - Resizing - Video editing - Integration with editing tools **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Search** - Filtering - Pinned search - Auto tagging - Suggested search **Media Types** - Video - Audio - Images **Permissions** - Content expiration - Asset permissions - Access requests **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Platform** - Customizable brand guidelines - Collaboration - Templates **Agentic AI - Digital Asset Management** - Cross-system Integration **Agentic AI - Brand Asset Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Brandfolder Alternatives - [Canto](https://www.g2.com/products/canto/reviews) - 4.4/5.0 (1,747 reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,127 reviews) - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) - 4.4/5.0 (619 reviews)