--- title: Brandfolder Reviews meta_title: 'Brandfolder Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1427 reviews by the users' company size, role or industry to find out how Brandfolder works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1427 scale: '5' date_modified: '2026-07-17' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Brandfolder Reviews **Vendor:** Smartsheet **Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,427 ## About Brandfolder Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. Brandfolder is more than just storage for your digital assets; with our solution’s cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity and empowers external users to access the content they need with unprecedented ease. ## Brandfolder Pros & Cons **What users like:** - Users appreciate the **ease of use** of Brandfolder, enabling quick access to organized creative assets for everyone. (56 reviews) - Users appreciate the **organization and easy sharing** of assets in Brandfolder, enhancing team collaboration and efficiency. (44 reviews) - Users find **sharing ease** with Brandfolder invaluable, facilitating smooth access and collaboration for all digital assets. (32 reviews) - Users value Brandfolder for its **excellent content organization** , simplifying search and enhancing digital asset management efficiency. (31 reviews) - Users value the **effective asset organization** of Brandfolder, enabling efficient sharing and easy access for teams. (26 reviews) - Ease of Finding (23 reviews) - Content Sharing (21 reviews) - Users appreciate the **easy organization** of Brandfolder, allowing efficient sharing and searching of brand assets with minimal training. (19 reviews) - Tagging System (19 reviews) - Users value the **convenient image search** of Brandfolder, enhancing workflow with easy tagging and organization features. (18 reviews) **What users dislike:** - Users find Brandfolder to be **expensive** , especially when considering additional licenses and overall costs for integrations. (17 reviews) - Users often face **search issues** with Brandfolder, leading to confusion and frustration when locating assets. (16 reviews) - Users find the **tagging issues** in Brandfolder daunting, leading to a cumbersome experience when organizing assets. (16 reviews) - Users experience **search difficulties** within Brandfolder, often facing confusion and inefficiencies when locating assets effectively. (15 reviews) - Users face challenges with **inadequate search functionality** , making it difficult to efficiently locate assets in Brandfolder. (11 reviews) - Users face a **steep learning curve** with Brandfolder, as features can be hard to locate and utilize effectively. (11 reviews) - Users find the **missing features** such as customizable download defaults and better sorting options frustrating. (11 reviews) - Inefficient Tagging (10 reviews) - Integration Issues (10 reviews) - Users find the **limited customization options** in Brandfolder restrictive, impacting efficiency and collaboration on projects. (9 reviews) ## Brandfolder Reviews ### 1. Brandfolder is a great tool, however they can have some improvements that will make it more powerful **Rating:** 4.0/5.0 stars **Reviewed by:** Christian S. | Head of Digital Marketing Operations, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Brandfolder?** Easy to use and the ability to have different collections. **What do you dislike about Brandfolder?** It's a little clunky to use. Takes a while to load up the entire library. **What problems is Brandfolder solving and how is that benefiting you?** We use it as a repository of documents and marketing materials as well as technical documentation to be served up on the web. ### 2. I have had a good experience using Brandfolder to host all of my organization's photos and videos. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Brandfolder?** I enjoy the categories that we can use to organize our files the most. Tagging the photos and videos is also super helpful. It is easy for me to find what I need. **What do you dislike about Brandfolder?** I sometimes have trouble sending folders to external people. The videos I put in folders sometimes disappear. **What problems is Brandfolder solving and how is that benefiting you?** We have a very organized way of storing photos, videos and various files. Before, we had a simple program that did not allow us to search tags easily. Everything is clean and organized now. ### 3. The service is a reliable and convenient way to store and share a wide variety of assets. **Rating:** 4.5/5.0 stars **Reviewed by:** Noah M. | Freelance Graphic Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2025 **What do you like best about Brandfolder?** There is such a variety of ways to filter and parse search results. By setting up labels, tags, and more, it's easy to find exactly what you are looking for in a sea of digital assets. This has worked so much better than using a folder structure on one of our local servers. **What do you dislike about Brandfolder?** One of the reasons we chose Brandfolder was for its ability to integrate with Adobe software. However, the utilization of CI Hub is difficult and frankly we avoid using it. Most of the time we simply download the assets we need from the Brandfolder web UI. Either CI Hub needs a UI overhaul, or Brandfolder should look into another vendor for it's app integration. **What problems is Brandfolder solving and how is that benefiting you?** We have so many photos, videos, and illustrations that we utilize in our branding and other marketing efforts. Brandfolder has helped us organize it in such a way that we can easily find the asset we are looking for. In the past, you really had to know exactly where to look for something. Additionally, Brandfolder has given us the ability to easily and securely share assets with external vendors. This has been huge as we often modify the list of assets included on the share link. This process is extremely convenient and effective. ### 4. DAM Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Christian C. | Creative Director, Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2022 **What do you like best about Brandfolder?** Brandfolder makes it so easy to search, organize, and share our assets. **What do you dislike about Brandfolder?** I wish the proofing feature could be included as part of the standard package. Transferring files between Brandfolders would be great also. **What problems is Brandfolder solving and how is that benefiting you?** Centralization of brand assets and version control. ### 5. Effective but clunky **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Brandfolder?** There are a lot of different ways you can organize your assets based on different people's needs and preferences. Customer support is fast and usually helpful. **What do you dislike about Brandfolder?** Search bar functionality is really lacking, load times are high, and I've experienced several glitches. **What problems is Brandfolder solving and how is that benefiting you?** The main thing is hosting web assets that we can update through Brandfolder without having to change the CDN link on our website(s). Additionally it's helped us just organize our assets so we have a better handle on what's in our library. ### 6. Brandfolder best place to keep your media assets. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2025 **What do you like best about Brandfolder?** It's very simple to use. It works very well with Smartsheet. Very powerful if properly used. **What do you dislike about Brandfolder?** It comes with Smartsheet licenses and it can be costly together. **What problems is Brandfolder solving and how is that benefiting you?** It's keeping all the digital assets in one place. It's very simple to find your assets once you have many of them. ### 7. Powerful Digital Asset Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Dan M. | UX Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** Tagging and search functions make it easy to locate images. This is an essential function used in our company's workflow. **What do you dislike about Brandfolder?** We have an issues with uploads not processing in the past. With that said, the Brandfolder team was quick to resolve the issues. **What problems is Brandfolder solving and how is that benefiting you?** We reuse a lot of our assets and it's nice to have a single link used across multiple web pages. If and when the image needs updated, the "Replace" feature makes it very easy to swap out assets. ### 8. Helpful in organizing files **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Brandfolder?** One central location for all externally approved files Enables easy sharing of files with outside vendors, partners, sales members, etc. Keeps the marketing team organized and ensures we are all using the most current files User-friendly **What do you dislike about Brandfolder?** High price Sometimes a bit buggy (removed the need for an admin to approve file uploads but it still comes back) **What problems is Brandfolder solving and how is that benefiting you?** Helps our team keep all files in one centralized location, ensures we are using the latest files, and makes files sharing very easy ### 9. Admin User of Brandfolder for Shoe company **Rating:** 4.0/5.0 stars **Reviewed by:** Jen B. | Director of Project Management, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Brandfolder?** Search capabilities Filters Tagging Data **What do you dislike about Brandfolder?** - Replacing files especially when merged is very tedious. Would be nice if you could over-ride/replace files in bulk within a merged file (so you don't lose the data). - Aggregating data across different sections so we know which content is most used. The more data that is easy to digest the better for creative assets - **What problems is Brandfolder solving and how is that benefiting you?** The ability to get assets to a variety of users in a digestible way. ### 10. Great on the surface, falls short on high level workflows **Rating:** 1.0/5.0 stars **Reviewed by:** Jeremy P. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Brandfolder?** Beautiful interface design...falls short on promises though. **What do you dislike about Brandfolder?** The primary reason we spent the premium on Brandfolder was because of all of the functionality it provided (at great expense) to enhance workflow and team productivity between Brandfolder and other systems (Smartsheet, Shopify, Canva, Hubspot, Adobe Creative Cloud). Across the board the solution fell short and many of our support requests would go unanswered for months, one of them even a year (Hubspot integration). At contract renewal my annual license fee was doubled and even though negotiated to get it to remain the same we ultimately were so dissatisfied we the handling that we just decided to move to a simpler and more effective system without all the integrations but more competitive value for straight-up asset management. **What problems is Brandfolder solving and how is that benefiting you?** managing a ton of product images and marketing assets. ### 11. Great for Organizations with a Strong Visual Identity **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2020 **What do you like best about Brandfolder?** Easy to manage and strong discoverability features. **What do you dislike about Brandfolder?** Meta upload should not be an extra cost. An extra for a basic feature even if the product if overall a good bargain. Also, the AI tagging was problematic in assigning tags to people of color. Advise others to always manually review AI tags. **What problems is Brandfolder solving and how is that benefiting you?** We were storing images in sharepoint. We're realizing all the benefits of having a real DAM. ### 12. Adequate **Rating:** 3.5/5.0 stars **Reviewed by:** Rebecca C. | Gracphic Designer & Print Production Specialst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2025 **What do you like best about Brandfolder?** It seems to be a good tool, with a lot of options for different use cases. **What do you dislike about Brandfolder?** I feel like it has a steep learning curve. **What problems is Brandfolder solving and how is that benefiting you?** File storage and organization. ### 13. Easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Brandfolder?** Our creative team managed the asset upload so i found the platform easy to navigate to find what I needed. I especially loved the Shopify integration to be able to upload images directly into the product details within Shopify. **What do you dislike about Brandfolder?** I found the approval process a little frustrating. All assets uploaded were not visible to be unless someone senior had approved them. **What problems is Brandfolder solving and how is that benefiting you?** Making it easy to upload product images directly into Shopify ### 14. Great Resource for Digital Assets **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** August 15, 2025 **What do you like best about Brandfolder?** I love the fact that all of our brand assets are in one folder and can be accessed easily throughout our entire organization. **What do you dislike about Brandfolder?** I wish there were folders for each individual asset so you can filter it by file. **What problems is Brandfolder solving and how is that benefiting you?** Able to connect all of our communicators with brand assets without jumping through millions of hoops. Also allows us to keep a consistent look throughout the organization. ### 15. Great solution! **Rating:** 5.0/5.0 stars **Reviewed by:** Jenna P. | Director of Sales and Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Brandfolder?** The organization and storage capabilities have really stepped up our marketing. **What do you dislike about Brandfolder?** Some features are cost prohibitive. While we would like to use more features, some are just too expensive. **What problems is Brandfolder solving and how is that benefiting you?** Storage capacity. ### 16. Hard to look for things even using the exact name of the file **Rating:** 2.0/5.0 stars **Reviewed by:** Weilin Z. | Creative Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2024 **What do you like best about Brandfolder?** Sharing files or document with vendors, third party partners and external folks **What do you dislike about Brandfolder?** I've uploaded countless files into brandfolder but the search functionality can continue to be improved. I've tried looking up a file using the exact name and it produce many results but not quite the exact file popping up. I even tried toggling the filter and search settings but it can be a bit frustrating to work on. I would also think having an image search functionality would help. Brandfolder can already track duplication in the system, it shouldn't be hard to incorporate image search as part of functionality. While I love the functionality of having no duplicates, it's hard as designer trying to upload one indesign working file that have links to multiple images but then if some of the images are deleted in the upload process because it's a duplicate, it'll be hard to track down the image. It's not a package system that automatically links the duplicate image instead whoever have to work with the indesign file will have to open the file and see that links to images are missing and then go into the brand folder to spent 5,000 thousands years to look for the image but typing the same exact name of the images might not populate that exact image so overall really hinders the process. I highly recommend working with designers who uses photoshops, indesign, illustrator, after effects. Any of the people who work with Adobe will have feedback. Love brandfolder but it have a lot of area for improvement, I'd start with image search functionality like Google image. **What problems is Brandfolder solving and how is that benefiting you?** When I share large working files to vendors, it's the best thing ever. I can select all the files, replace/update files and it won't slow down the process for vendor or the need to create multiple links. My favorite part is sharing files. ### 17. It's a great Digital Asset Management Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Katherine C. | Direct Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2025 **What do you like best about Brandfolder?** If you label everything the right way, and you keep things organized and tidy it is very easy to use, to share files, to collaborate, easy to access and hold many files. **What do you dislike about Brandfolder?** it does not have AI built in, so it wont show me similar images of the image I'm using, or looking at. It'd be great to know how many times the file was downloaded and who downloaded it the last time. **What problems is Brandfolder solving and how is that benefiting you?** it's the place where all our product related photography lives for all of our brands. ### 18. Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Brandfolder?** I like how easy it is to search for items in Brandfolder. Everything is clearly organized, and I can easily download and share content. **What do you dislike about Brandfolder?** There’s nothing in particular that I dislike about Brandfolder. I think it works well as it is and wouldn’t necessarily change anything. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder is effectively addressing the business challenge of managing assets and facilitating easy sharing with partners. ### 19. Brandfolder is a great way to store and share communications assets. **Rating:** 5.0/5.0 stars **Reviewed by:** Eugenia R. | Senior Analyst Communications, Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Brandfolder?** I love the ease and convenience of pulling marketing assets. I can share them with internal and external resources. And I check back multiple times a week to see if there are any updates. **What do you dislike about Brandfolder?** I wish my company would use it more for storing illustrations. **What problems is Brandfolder solving and how is that benefiting you?** Sharing assets externally to vendors without a password needed. They can access the tools eaily. ### 20. Brandfolder is helpful and looks professional **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2024 **What do you like best about Brandfolder?** I like that it makes sharing files easy and the organization it provides make things looks more professional. **What do you dislike about Brandfolder?** Unlike Google Drive for example, there is a limit to how many groups of Collections and other groups you can create so you really have to think about the way things are organized. **What problems is Brandfolder solving and how is that benefiting you?** It's a nicer way of sharing files with external partners. ### 21. It's fine. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Brandfolder?** Having assets in one place for employees **What do you dislike about Brandfolder?** Smartsheet. Every year they feel that we needed to pay a significant increase to continue with limited new features, or try to lock us into a multi-year deal. It feels very much like a "predatory sales" tactic **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder relieves our marketing communications team of having to help employees find assets. We just point them to our brandfolder. ### 22. Sr Creative Studio Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2025 **What do you like best about Brandfolder?** Its very user friendly. I work on the marketing team and it's really easy for my colleagues to search and find assets they're looking for. **What do you dislike about Brandfolder?** The AI tagging isn' t great and sometimes the keyword search doesn't work. **What problems is Brandfolder solving and how is that benefiting you?** It's keeping all of our creative very organized. I love the label features. It's easy to share links with external partners. ### 23. Brandfolder can solve all of your DAM problems **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel B. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Brandfolder?** Brandfolder is easy to learn, easy to use, and allows for information across multiple platforms to be updated instantaneously. Took very little time for us to set up and get running and easily integrate media into our website. We now use Brandfolder daily as we add or update content across our website and disseminate sales information to our Sales team. The Brandfolder representatives were also extremely helpful during set up and later as we looked to upgrade. **What do you dislike about Brandfolder?** Brandfolder is one of those platforms that can very easily snowball out of control if you don't have well established protocols/guidelines for your admins and editors as well as a gameplan on how you want to arrange and organize your media. Not inherently the problem of Brandfolder, but check and balances are needed so it doesn't become your looking for needles in the haystack. **What problems is Brandfolder solving and how is that benefiting you?** Singular, centralized management of all digital and brand assets, sales team assetts, and distributor assets including the update of assetts across multiple web platforms at once. ### 24. Brandfolder changed our marketing team experience for the better **Rating:** 4.5/5.0 stars **Reviewed by:** Betsy P. | Creative and Brand Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2024 **What do you like best about Brandfolder?** We LOVE Brandfolder because it's one stop where all our teammates can access what they need. No one person has random files or folders for our content. The best features are tags for easy searching, share links, and upload links. Not only does it cut time for our teammates within the organization, but our creative vendors also love it too. Haven't needed customer support yet, but feel they're easy to access. We use Brandfolder every day. **What do you dislike about Brandfolder?** It would be fantastic if Brandfolder integrated into the Finder of a Mac like cloud based storages do (like OneDrive, Dropbox, and Google Drive.) Although Brandfolder is different, we find ourselves still needing to use the other services for daily file saving and then transfering over. It makes it feel like Brandfolder is just a space for photos and somewhat a luxurious add on rather than a necessity. Not great that they charge extra for setup and implementation through their professionals. We opted not to pay and extra few thousand dollars but it was a long slog to get started. **What problems is Brandfolder solving and how is that benefiting you?** Organizing all our files in one place where it's easy to access and search for what you need. Great sharability to people within and outside the company. ### 25. Great Platform, customer service could improve **Rating:** 5.0/5.0 stars **Reviewed by:** Ben G. | Director of Video and Photography, Small-Business (50 or fewer emp.) **Reviewed Date:** June 19, 2020 **What do you like best about Brandfolder?** Their system is the best in the market for usability, functionality, and overall design. We love the fact that the setup for new users in our org is seamless with SSO, and it's pretty self-serve for many people. We have been able to organize our files well in the system so it's easy for our employees to find the assets they want easily. The new portals are great for building catalogs of assets for different groups and uses. **What do you dislike about Brandfolder?** Over the years their customer service went from outstanding to just average. When they went through their merger, it seemed like that was no longer a focus and clear, timely communication has gone down. It also seems like communication about feature updates is gone as well. **What problems is Brandfolder solving and how is that benefiting you?** We are organizing all of marketing departments assets. Photos, PDFs, Videos, Logos, Colors, Word Docs, Powerpoint, Etc. We can easily organize, tag, and share assets between our team and with others in our organization. The platform is so flexible to setup, administer and configure for your team. We can create collections of assets to share with different people in and our of our organization. We were able to easily create a well designed, easy to use press kit for our team to use with media outlets to access our key assets. ### 26. Great for sharing assets, but some UI issues. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Brandfolder?** Links are great for sharing things out, organization is pretty good, and does exactly what it should to have a central repository of assets. **What do you dislike about Brandfolder?** The UI for organizing files frequently makes me lose things instead of making them easier to find. **What problems is Brandfolder solving and how is that benefiting you?** Holding a central repository of internal-facing assets and allowing those to be shared out selectively to external partners. ### 27. Our growing needs have continuously been met by Brandfolder **Rating:** 4.5/5.0 stars **Reviewed by:** Thomas N. | Digital Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Brandfolder?** The most clutch features in Brandfolder have been the SmartCDN is the CSV import/export process. The majority of our photo assets are coming off of physical hard drives and all we can identify them is by a project number. The ability to export a list of files to a csv, use look ups to place the appropriate meta data, and then just import the metadata into Brandfolder is fabulous. In addition, in order to unleash the full value of our photography, enabling our web developers with the SmartCDN features has allowed for a tremendous array of applications for our photography. **What do you dislike about Brandfolder?** Searching for Assets is easy for me as an adminstraor but terribly difficult for our sales teams. I wish the search could be more intuitive for non-techical users. Also, there is live support avaiable, but it seems they are never avaiable. Sometimes my requests take longer than 48 hours for a response. They do make up for the delay, normally every time I do get ahold of support they go above and beyond in helping me. I only wish they were more responsive when I raise the flag. **What problems is Brandfolder solving and how is that benefiting you?** Centralized locations of all authoriative brand elements. Our company has seen many marketing and branding professionsals start, create, and then leave. This has left copy after copy of branding elements. Now with Brandfolder, we have a single source of truth. This may be a "talking point" for sales, but for us it has become a reality. ### 28. Great tool to store creative files **Rating:** 3.5/5.0 stars **Reviewed by:** Nicolle S. | Brand Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** I like being able to store all of our photos and creative materials in one central location. The platform makes it easier to categorize all of my materials so I can find what I need faster as well. I like being able to group items together to easily share my creative materials with our distributors who need it. I don't really need to use or keep track of the assets in Brandfolder often, but it's always a nice reference point when I need it. **What do you dislike about Brandfolder?** It was a little tricky to figure out how to use Brandfolder initially, I did have to be walked through it with a team member. Compared to file storing services like Box or DropBox, it was a little harder to navigate. I also don't like sometimes when I need to share items to outside users, it will sometimes show other companies in my organization to my reviewers, we had to work around by creating links of specific assets to people, and it can get tricky- especially if you need to add something to an existing link. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder allows us to store our creative files in one central location, without having to get bogged down mixing these creative assets with other files that our company utilizes. I don't have to go digging for anything, I know if I need something having to do with creative Brandfolder will 100% have it. ### 29. I enjoy using the Brandfolder platform because it is user friendly and organized. **Rating:** 4.0/5.0 stars **Reviewed by:** Donald V. | Air Safety Investigator, Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Brandfolder?** It is a easy to use platform where I can access pictures and other media for presentations. **What do you dislike about Brandfolder?** There is nothing I do not like about the program. **What problems is Brandfolder solving and how is that benefiting you?** It saves time when I need to access JetBlue media. I like that everything there is already approved so I don't have to worry about using outdated branding. ### 30. Effortless Asset Organization with Brandfolder **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan W. **Reviewed Date:** August 06, 2025 **What do you like best about Brandfolder?** I find it very easy to organize creative assets using Brandfolder. The tagging feature significantly enhances my ability to keep everything orderly. The simplicity of setup and ease of use are outstanding, making my work smoother and more efficient. **What do you dislike about Brandfolder?** nothimh **What problems is Brandfolder solving and how is that benefiting you?** I use Brandfolder to organize creative assets easily, streamlining my workflow and simplifying asset management. ### 31. Content Creator's Experience on Brandfolder **Rating:** 4.5/5.0 stars **Reviewed by:** Tristin K. | Social Media Content Creator, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** The ease of sharing creative with our internal team as well as clients. I can quickly upload photos and videos which Brandfolder knows to select all new creative and gives me a link to share. You can also interate videos into website pages directly from Brandfolder and any edits will be automatically updated from that file. I use Brandfolder to add and download creative assets daily in my role. **What do you dislike about Brandfolder?** Some sections can get slightly cluttered with brands that have more assets. It can take slightly longer to find older assets when digging through but we often use tags or the search function to help with this issue! **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder gives us a place to store all of our creative assets that our entire internal team, as well as our clients can access. As a fully remote team, Brandfolder makes sharing and storing so straightforward. ### 32. A must have for agile marketing teams **Rating:** 5.0/5.0 stars **Reviewed by:** Kaelee M. | Brand Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** The support team at BF is so creative and solutions oriented. We have loved our introduction to the tool with our implementation team, they've beeng reat.The tool is intuitive and the Ai is beautiful. **What do you dislike about Brandfolder?** I wish the integrations were more robust. Like the Print UI, canva, and printing itegrations could use work. They are serviceable but they could all be pushed further and that would create more holistic solutions for clients. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder is helping our team by providing easy access to assets to other teams across our company, giving our sales team and easy way to share collateral and information to clients easily, it allows teams to customize and print flyers for in person events, and it gives us input via reporting on what collateral and assets we are making that folks are responding to and what they aren't using. ### 33. Good for what I need **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Brandfolder?** Love tags and how easy it is to search for assets. Also love that we can control who sees what. **What do you dislike about Brandfolder?** I wish searching was more streamlined and the platform didn’t add its own tags. **What problems is Brandfolder solving and how is that benefiting you?** Making sure assets can be found easily and tracked. ### 34. Brandfolder User review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Brandfolder?** I like the ease of asset search and browsing **What do you dislike about Brandfolder?** I dislike that it seems to want to combine the Brandfolders of several companies that are using this platform when I am searching. Also, when logging in to a companies Brandfolder, the identities are not kept separate. **What problems is Brandfolder solving and how is that benefiting you?** None that I am aware of... ### 35. It's helpful but I could use a training course **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Brandfolder?** Easy to download and view docs. Notifications about docs come to my inbox. **What do you dislike about Brandfolder?** I don't find it easy to search for files. Maybe it's our naming conventions but again, this is where course could help out. **What problems is Brandfolder solving and how is that benefiting you?** File storage and accessibility ### 36. Worth the Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** Dena M. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** It gives me a single place where I can store files that feed into other areas. Now I only have one place to update and all the others get updated when changes are made. **What do you dislike about Brandfolder?** The search bar function isn't great and could be imroved on. The Brand Guide editor is tedious. Nothing translates to mobile very well. I wish there was a litte more flexibility with assets being password protected for some individuals but not others. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder replaced our previous Dealer Network portal, that included a bredth of marketing and sales information, and also housed image files, documents, logos etc. It is a more robust and modern tool than we had previously been using. It is integrated within our website, so we've been able to streamline several processes because of Brandfolder. ### 37. It's been a great tool for our team and customers. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2025 **What do you like best about Brandfolder?** Being able to share collections with customers outside the organization. **What do you dislike about Brandfolder?** Not being able to search text inside of PPT or see some of the other slides. **What problems is Brandfolder solving and how is that benefiting you?** Having everything in a central repository with searching capabilities with tags. ### 38. Good for what it does! **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Brandfolder?** Their compression rate on videos to size down to different formats is top notch. **What do you dislike about Brandfolder?** The UI could be a little better. The tile look is getting outdated. **What problems is Brandfolder solving and how is that benefiting you?** Storing assets for vendors and internal users. ### 39. Huge step up from other DAMs **Rating:** 3.5/5.0 stars **Reviewed by:** Emily P. | Associate Director of Copy, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** BF is very organized, flexible, and easy to navigate once you get the gist. It's collection capabilities make it ideal for collaborating with non-creative teams, and it actually allows for organizing and pairing copy docs with their final designs. **What do you dislike about Brandfolder?** The nesting capabilities are little rough and have a bit of a learning curve, but if you're willing to fiddle with them for a bit there's usually a solution to whatever you're trying to organize. **What problems is Brandfolder solving and how is that benefiting you?** Organizing digital assets in a way that is useful to our internal creative team, yet translates easily to external teams who don't have the time/working knowledge to dig deep into features. BF provides a user-friendly interface that makes it easy for marketing teams to self-serve, and creative teams to maintain a tidy reference space. ### 40. Efficient and User-Friendly Digital Asset Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Brandfolder?** I find Brandfolder’s software easy to use. The metadata feature is especially helpful when searching for assets. It has been an effective way to keep things organized. **What do you dislike about Brandfolder?** I have not experienced any downsides of the software. **What problems is Brandfolder solving and how is that benefiting you?** Ease of searchability ### 41. Great tool for sharing content and marketing collateral **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Brandfolder?** I like the ability to organise content in catergories that makes it simple to search. the snapshot tiles quickly help people to identify the pieces of content and what it relates to. **What do you dislike about Brandfolder?** if you have too many pieces of content sometimes it can take awhile to load the tiles of images. **What problems is Brandfolder solving and how is that benefiting you?** easily search and look up content that we can use in region. everything is easy to view and categorised ### 42. Such a timesaver for our GTM team **Rating:** 5.0/5.0 stars **Reviewed by:** Andy C. | Senior Director of Marketing and Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** I love the self-service capabilities of the platform. It has been such a timesaver for the entire GTM team and me as a one-person marketing and sales enablement team. **What do you dislike about Brandfolder?** The biggest issue for me is the lack of customization options in the base plan. **What problems is Brandfolder solving and how is that benefiting you?** The biggest issue for us was the discoverability and aggregation of content for use by multiple departments (sales, product, marketing, c-suite). Marketing was constantly getting bombarded with requests for assets. We had previously used folders in Google Drive and found them to be cumbersome. By using Brandfolder, we solved for version control and discoverability of content across the org. We also now have a clean way to distribute brand, sales, marketing, customer onboarding and other assets to those who need it. ### 43. Brandfolder - Good Solution, Getting More Expensive **Rating:** 3.0/5.0 stars **Reviewed by:** Tony F. | Director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Brandfolder?** Brandfolder provides great feature/functionality & ease of use. **What do you dislike about Brandfolder?** Would be nice if there was more integration with graphic design software workflow (e.g., Adobe CC). Pricing has continued to increase without adding additional features. **What problems is Brandfolder solving and how is that benefiting you?** We were looking for: 1. Digital Asset Management platform for our Clients and Third-Party Vendors that provides an easy way to store, organize and access digital assets and the necessary features for designer needs (integration w/design software, file conversion, file resizing, etc.) 2. An easy-to-use cloud-based solution providing centralized administration, reporting and analytics to replace our current non-integrated, non-managed “system” 3. Secure, Open and Scalable platform to accommodate possible integrations with existing systems (Adobe Creative Cloud, Google Drive and Ziflow) as well as future systems and anticipated growth ### 44. Very smooth **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** Easy to use, easy to find assets, smooth and clean look and feel **What do you dislike about Brandfolder?** Would like to add more admins without the cost **What problems is Brandfolder solving and how is that benefiting you?** Sharing assets globally ### 45. Love Brandfolder! **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriella M. | B, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2022 **What do you like best about Brandfolder?** I use brandfolder to send materials to my clients. Many of my clients are unable to use Google Drive or other platforms due to their security so Brandfolder is an amazing way to be able to share materials with them easily. **What do you dislike about Brandfolder?** I do find it's a bit unorganized on the backend. All of the materials you've ever uploaded are all in one place and if you have a lot of materials on there, it's hard to keep track of them. **What problems is Brandfolder solving and how is that benefiting you?** Like I mentioned above, many of my clients are unable to use other platforms to see materials. Brandfolder allows me to send them a user friendly link that makes it super easy for them to preview and download. ### 46. Brandfolder has been a very organized, efficient, and generally seamless platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Aidan S. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Brandfolder?** What I enjoy best about Brandfolder is the user-friendliness of the platform. It isn't feature-stuffed and is simplified in a way that makes it very easy to find and download previous files. **What do you dislike about Brandfolder?** The one thing I would change about Brandfolder is making it more easy to understand downloading files via a ZIP vile vs. not. It is a bit unclear to me when I will download files as a ZIP or not. **What problems is Brandfolder solving and how is that benefiting you?** Instead of storing files in the default computer's storage and scrolling endlessly trying to find a banner from months ago, or bothering an already burnt out creative member for an old video file, everything is housed in one place and is easy to reference, ### 47. Easily accessible assets **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 02, 2024 **What do you like best about Brandfolder?** Brandfolder has helped our organization make creative assets easily accessful to our network of 154 organizations. While these organizations have autonomous leadership, we've seen an uptick in the number of people looking at and downloading assets. The various ways in to find content has allowed our members to self serve. Prior to Brandfolder, we were using a very old FTP, there was no option to even preview assets before downloading so we created a portal on our intranet to post about content. I use Brandfolder daily for finding photos to use in marketing campaigns and othe projects. **What do you dislike about Brandfolder?** It would be nice if we could create private collections without needing to know every person's email address who needs to use it. There are several campaigns that I work on for grants and they need a holding area where all their assets live together so that only grantees have access to those assets. I've used Share Links, but an actual private collection would be helpful. We have only done that once and our marketing manager doesn't want to ever do it again. So if that process can be easier, let's do it! Also, can we have more than one Brandguide? We could not find a way to do that. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder has made our content upload and distribution so much easier. Uploads are much faster than our previous solution. Our network of organizations praised Brandfolder when it was launched and they continue to self-serve as they need to. ### 48. Great tool to organize big size files **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Brandfolder?** I've been using Brandfolder for 3 years and it is a great archive center for all of our teams' assets. Very easy to navigate within the website. **What do you dislike about Brandfolder?** I wish there could be a feature to compress files in different size to help with the storage. **What problems is Brandfolder solving and how is that benefiting you?** Managing all of our company's assets within different teams and channels in one place is really helpful. ### 49. Powerful filtering and search **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Brandfolder?** I've been using Brandfolder for the past 3 years and I've found it to be a well-designed platform that helps our team's asset organization and distribution processes. The search and filtering capabilities are where Brandfolder really shines. The platform's tagging system allows me to quickly filter assets by: • Project names and collections • Custom keywords and metadata • File types and formats The feature I like best is the ability to create collections for different projects. For example, I can organize marketing materials by campaign, and then further subdivide them by deliverable type - social media, print, web; making it easy to locate specific assets. The keyword search is great too – it not only searches file names but also recognizes elements within images and text within documents. **What do you dislike about Brandfolder?** While the platform is robust, loading times can occasionally be slow when handling large collections. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder has significantly improved how our team stores and shares assets. Previously, we struggled with: - Finding the correct version of assets across multiple storage solutions - Sharepoint, Teams, personal files, emails - Ensuring brand consistency across departments - teams didn't have the latest version of logos or saved things off the web - Managing asset permissions and usage rights The platform has resolved these issues by putting our assets in one searchable tool with easy to use version control and permission settings. ### 50. Good in theory but wish there was more customization **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Brandfolder?** I appreciate that you can easily replace an item (upload a new version of the pdf) and it will automatically update in all of the sharelinks, without having to go through manually. This saves a lot of time! **What do you dislike about Brandfolder?** The lack of customization is definitely a downside for brandfolder. This could partially be due to how my company organizes our sections, but I wish there was a way to customize section headers and choose which order they show up once they are in a sharelink. Additionally, it's very frustrating that only the person who creates a sharelink can add to it. I work on a client facing team and we use sharelinks to share materials with our clients. However, when our portfolio changes/if someone else takes over a client account they are unable to modify/add/remove items to a share link, only the original creator. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder helps us streamline our process for sharing materials with clients. For myself, I support a large client of portfolios, so keeping things organized and easy to edit is very beneficial for me. ## Brandfolder Discussions - [What is the best online proofing system that integrates well into the Brandfolder platform?](https://www.g2.com/discussions/14723-what-is-the-best-online-proofing-system-that-integrates-well-into-the-brandfolder-platform) - 1 comment, 1 upvote - [How long does it take to setup Brandfolder?](https://www.g2.com/discussions/619-how-long-does-it-take-to-setup-brandfolder) - 1 comment, 1 upvote - [What features are available on the Brandfolder Enterprise plan?](https://www.g2.com/discussions/618-what-features-are-available-on-the-brandfolder-enterprise-plan) - 1 comment, 1 upvote - [How secure is Brandfolder?](https://www.g2.com/discussions/how-secure-is-brandfolder) - 1 comment, 1 upvote - [View Brandfolder pricing details and edition comparison](https://www.g2.com/products/brandfolder/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-17+22%3A03%3A53+-0500&secure%5Bsession_id%5D=febc78e7-7e6e-4c97-b157-86386ea4ba3a&secure%5Btoken%5D=6318866549e8b6e7d77fb98c7f470f5aba1f81a66d8449b973181c45fd25ffab&format=llm_user) ## Brandfolder Integrations - [Adobe InDesign](https://www.g2.com/products/adobe-indesign/reviews) - [Adobe Photoshop](https://www.g2.com/products/adobe-photoshop/reviews) - [Asana](https://www.g2.com/products/asana/reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [PageProof](https://www.g2.com/products/pageproof/reviews) - [PrintUI](https://www.g2.com/products/printui/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Smartsheet](https://www.g2.com/products/smartsheet/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Brandfolder Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics **Editing** - Photo editing - Resizing - Video editing - Integration with editing tools **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Search** - Filtering - Pinned search - Auto tagging - Suggested search **Media Types** - Video - Audio - Images **Permissions** - Content expiration - Asset permissions - Access requests **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Platform** - Customizable brand guidelines - Collaboration - Templates **Agentic AI - Digital Asset Management** - Cross-system Integration **Agentic AI - Brand Asset Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Brandfolder Alternatives - [Canto](https://www.g2.com/products/canto/reviews) - 4.4/5.0 (1,747 reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,128 reviews) - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) - 4.4/5.0 (619 reviews)