# Acquia DAM (Widen) vs Brandfolder Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Acquia DAM (Widen) excels in **user experience** , with many users appreciating its intuitive navigation and powerful features. One user mentioned, "I like that Acquia DAM (Widen) is easy to navigate for the user," highlighting its usability for both new and experienced users.
- **Users say** Brandfolder shines in **accessibility** and **search functionality** , making it a go-to platform for quickly finding and downloading assets. A reviewer noted, "I love using Brandfolder to access and download all the assets I need daily," emphasizing its efficiency in managing digital assets.
- **According to verified reviews** , Acquia DAM (Widen) offers superior **quality of support** , with users rating it highly for responsiveness and helpfulness. One user stated, "The Aquia DAM is an invaluable tool for our organization," indicating strong support during implementation and ongoing use.
- **Reviewers mention** that Brandfolder provides a more **scalable storage solution** , which is particularly beneficial for mid-market companies. Users appreciate the cloud-based nature of the platform, ensuring that all assets are easily accessible and up-to-date.
- **G2 reviewers highlight** that Acquia DAM (Widen) has robust **metadata management** capabilities, allowing for precise tracking and sorting of files. Users find the ability to add and edit metadata "hugely helpful for tracking and sorting files by industries and product types."
- **Users report** that while Brandfolder has a solid overall performance, it faces challenges in **customization options** compared to Acquia DAM (Widen). Some users expressed a desire for more flexibility in tailoring the platform to their specific needs, which Acquia DAM (Widen) seems to address more effectively.



---
## Frequently Asked Questions

### What is the difference between Acquia DAM (Widen) vs Brandfolder?

Brandfolder and Acquia DAM (Widen) are most clearly differentiated by Brandfolder's higher Ease of Use score and Acquia DAM (Widen)'s stronger Quality of Support score, with both products rated 4.4/5 overall by G2 reviewers.

| [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) | [Brandfolder](https://www.g2.com/products/brandfolder/reviews) |
| --- | --- |
| 4.4/5 (631 reviews) | 4.4/5 (1428 reviews) |
| Enterprise | Mid-Market |
| 7.9 | 8.1 |
| 9.0 | 8.8 |
| Ease of Use (39 all-time mentions) | Ease of Use (56 all-time mentions) |



### How do the pricing models of Acquia DAM (Widen) and Brandfolder compare?

G2 reviewers rate Acquia DAM (Widen) and Brandfolder at parity for value, with no material difference in price satisfaction scores.

- **Acquia DAM (Widen):** Recent reviews describe the price as reasonable and highlight value in flexible integrations and time savings, though some note that add-on integrations can be costly for larger teams.
- **Brandfolder:** Recent reviews frequently cite Brandfolder as expensive, with 17 all-time mentions of cost as a trade-off, and several reviewers mention significant price increases at renewal and dissatisfaction with plan transparency.
- **Switching reasons:** Reviewers cite high and increasing costs as a reason for considering alternatives to Brandfolder.



### What are the best alternatives to Acquia DAM (Widen) and Brandfolder?

The top three alternatives to Acquia DAM (Widen) and Brandfolder are Canto, Bynder, and MediaValet.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) | 4.4/5 (631) | Enterprise | Reasonable price, flexible integrations | Ease of Use |
| [Brandfolder](https://www.g2.com/products/brandfolder/reviews) | 4.4/5 (1428) | Mid-Market | Expensive, price increases at renewal | Ease of Use |
| [Canto](https://www.g2.com/products/canto/reviews) | 4.4/5 (1774) | Mid-Market | — | Ease of Use |
| [Bynder](https://www.g2.com/products/bynder/reviews) | 4.5/5 (1168) | Mid-Market | — | Customizability |
| [MediaValet](https://www.g2.com/products/mediavalet/reviews) | 4.4/5 (418) | Mid-Market | — | Ease of Use |



### Which Digital Asset Management features should I prioritize when comparing Acquia DAM (Widen) and Brandfolder?

Buyers comparing Acquia DAM (Widen) and Brandfolder should prioritize Ease of Use, Search, Metadata Management, Integrations, and Pricing.

- **Ease of Use:** Brandfolder (8.9), Acquia DAM (Widen) (8.6); Brandfolder has 56 all-time mentions, Acquia DAM (Widen) 39.
- **Search:** Brandfolder (13 all-time mentions for Searchability, 18 for Easy Search); Acquia DAM (Widen) (12 for Ease of Finding, 11 for Metadata Tagging).
- **Metadata Management:** Acquia DAM (Widen) (11 all-time mentions for Metadata Management and Tagging); Brandfolder (19 for Tagging System, 16 for Tagging Issues).
- **Integrations:** Acquia DAM (Widen) (15 all-time mentions); Brandfolder (Smartsheet 20, Canva 10, PrintUI 4 all-time mentions).
- **Pricing:** Brandfolder (17 all-time mentions for Expensive); Acquia DAM (Widen) is described as reasonably priced in recent reviews.



### What are the pros and cons of Acquia DAM (Widen) vs Brandfolder?

Brandfolder's headline strength is Ease of Use, while Acquia DAM (Widen) is most often praised for its flexible asset management and support.

- **Acquia DAM (Widen) strengths:** Asset Management (31 all-time mentions), Customizability (16), Customer Support (15), Integrations (15), Portals (13), Metadata Management (11).
- **Acquia DAM (Widen) trade-offs:** Missing Features (13), interface can feel unintuitive, setup and onboarding require effort, some workflows are manual or slow, and reporting tools are cited as limited.
- **Brandfolder strengths:** Ease of Use (56), Asset Management (44), Sharing Ease (32), Content Management (31), Tagging System (19), Easy Search (18), Team Collaboration (12).
- **Brandfolder trade-offs:** Expensive (17), Search Issues (16), Tagging Issues (16), Search Difficulties (15), onboarding and taxonomy complexity, and support turnover.



### Is Acquia DAM (Widen) or Brandfolder better for small businesses?

Brandfolder is the better fit for small businesses, as reflected by its largest reviewer segment and positive small-business sentiment.

- **Acquia DAM (Widen):** Largest segment is Enterprise; reviewers note the system is scalable but setup can be complex for smaller teams.
- **Brandfolder:** Largest segment is Mid-Market, with many reviewers highlighting ease of use, straightforward onboarding, and suitability for teams with limited DAM experience.



### Which Digital Asset Management platform has better integrations?

Brandfolder is favored for integrations, with more reviewer-cited third-party connections and higher all-time mention counts.

- **Acquia DAM (Widen):** Integrations are mentioned in 15 all-time reviews, with Wrike specifically cited in recent reviews.
- **Brandfolder:** Smartsheet (20 all-time mentions), Canva (10), PrintUI (4); reviewers highlight Brandfolder's integration breadth and utility for marketing and creative workflows.



### How do Acquia DAM (Widen) and Brandfolder compare on customer support?

Acquia DAM (Widen) and Brandfolder are rated at parity for Quality of Support, with scores of 9.0 and 8.8 respectively, below the materiality threshold.

- **Acquia DAM (Widen):** Reviewers frequently praise responsive and helpful support, with 15 all-time mentions for Customer Support, though some note slow feature rollouts and onboarding challenges.
- **Brandfolder:** Support is described as helpful and quick to resolve issues in recent reviews, but several reviewers cite account rep turnover and inconsistent support experiences.



### Which is easier to implement, Acquia DAM (Widen) or Brandfolder?

Brandfolder and Acquia DAM (Widen) score within 0.2 points on Ease of Setup (8.1 vs 7.9), indicating near-parity for implementation effort.

- **Acquia DAM (Widen):** Reviewers describe setup as requiring planning and effort, with a learning curve for metadata and taxonomy, but note strong implementation support and training resources.
- **Brandfolder:** Many reviewers highlight straightforward onboarding, easy initial setup, and clear organization, though some mention the need for documentation and training for new users.



### Which product has better Search?

Brandfolder is more frequently praised for Search, with higher all-time mention counts for search-related strengths, while Acquia DAM (Widen) is also recognized for advanced search and metadata-driven findability.

- **Acquia DAM (Widen):** 12 all-time mentions for Ease of Finding, 11 for Metadata Tagging, and recent reviews highlight advanced and natural language search features.
- **Brandfolder:** 18 all-time mentions for Easy Search, 13 for Searchability, and 23 for Ease of Finding; reviewers consistently cite search as a core strength, though some note issues with search intuitiveness and tagging.



| | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 631 | 1,428 | 
| **Largest Market Segment** | Enterprise (48.3% of reviews) | Mid-Market (48.5% of reviews) | 
| **Entry Level Price** | Free Trial 50 Users Per Year | Get a Free Quote https://brandfolder.com/quote | 

---
## Top Pros & Cons

### Acquia DAM (Widen)

Pros:
- Ease of Use (39 reviews)
- Asset Management (31 reviews)

Cons:
- Missing Features (13 reviews)
- Confusion (9 reviews)

### Brandfolder

Pros:
- Ease of Use (56 reviews)
- Asset Management (44 reviews)

Cons:
- Expensive (17 reviews)
- Search Issues (16 reviews)

---
## Ratings Comparison
| Rating | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
  | **Meets Requirements** | 8.8 (530 reviews) | 8.9 (1181 reviews) | 
  | **Ease of Use** | 8.6 (532 reviews) | 8.9 (1192 reviews) | 
  | **Ease of Setup** | 7.9 (325 reviews) | 8.1 (532 reviews) | 
  | **Ease of Admin** | 8.3 (332 reviews) | 8.5 (497 reviews) | 
  | **Quality of Support** | 9.0 (482 reviews) | 8.8 (854 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (325 reviews) | 8.7 (488 reviews) | 
  | **Product Direction (% positive)** | 9.1 (514 reviews) | 8.3 (1155 reviews) | 

---
## Pricing

### Acquia DAM (Widen)

#### Entry-Level Pricing

Plan: Workgroup

Price: Free Trial 50 Users Per Year

Description: Teams moving from shared drives to an AI-powered DAM to gain control of their library, automate tagging, and integrate with a few tools.

Key Features:
- Assets
- Insights
- Portals

[Browse all 3 editions](https://www.g2.com/products/acquia-dam-widen/pricing)

#### Free Trial

Yes

### Brandfolder

#### Entry-Level Pricing

Plan: Enterprise

Price: Get a Free Quote https://brandfolder.com/quote

Description: Brandfolder is the world’s most powerfully simple digital asset management platform for storing, sharing, and showcasing assets. 

Key Features:
- Manage one brand or 50 from a single dashboard
- Define privacy and permission settings for your Brandfolder
- Visual Platform: A Single Source for Brand Assets

[Learn more about Brandfolder](https://www.g2.com/products/brandfolder/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 8.5/10 | 472 |
| **Brandfolder** | 8.4/10 | 1064 |

#### Interface and Performance

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Import/Export** | 8.7 (422 reviews) ✓ Verified | 8.8 (855 reviews) ✓ Verified | 
| **Organizational Interface** | 8.3 (431 reviews) ✓ Verified | 8.6 (903 reviews) ✓ Verified | 
| **Search** | 8.6 (454 reviews) ✓ Verified | 8.2 (931 reviews) ✓ Verified | 
| **File Preview** | 8.7 (440 reviews) ✓ Verified | 8.7 (946 reviews) ✓ Verified | 
| **Analytics** | 7.4 (107 reviews) | 7.4 (298 reviews) | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Asset Management

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **File Types** | 9.0 (435 reviews) ✓ Verified | 9.1 (898 reviews) ✓ Verified | 
| **Metadata** | 8.9 (427 reviews) ✓ Verified | 8.6 (691 reviews) ✓ Verified | 
| **File Transformation** | 8.7 (389 reviews) ✓ Verified | 8.5 (659 reviews) ✓ Verified | 
| **Versioning** | 8.9 (364 reviews) ✓ Verified | 8.5 (611 reviews) ✓ Verified | 
| **Expiration** | 8.8 (368 reviews) ✓ Verified | 8.6 (573 reviews) ✓ Verified | 
| **Watermark** | 8.1 (192 reviews) ✓ Verified | 8.1 (418 reviews) ✓ Verified | 
| **Digital Rights Management** | 8.5 (287 reviews) ✓ Verified | 8.3 (458 reviews) ✓ Verified | 
| **Brand Guidelines** | 8.3 (105 reviews) | 8.4 (364 reviews) | 

#### Media Types

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Video** | 8.8 (368 reviews) ✓ Verified | 8.6 (697 reviews) ✓ Verified | 
| **Audio** | 8.8 (272 reviews) ✓ Verified | 8.5 (530 reviews) ✓ Verified | 
| **Images** | 9.4 (437 reviews) ✓ Verified | 9.4 (952 reviews) ✓ Verified | 

#### Administration

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Workflow Management** | 8.5 (315 reviews) ✓ Verified | 8.4 (647 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (402 reviews) ✓ Verified | 8.7 (765 reviews) ✓ Verified | 
| **Brand Portal** | 8.6 (368 reviews) ✓ Verified | 8.8 (789 reviews) ✓ Verified | 
| **Integration with Creative Software** | 8.0 (246 reviews) ✓ Verified | 7.9 (562 reviews) ✓ Verified | 
| **Integration with Marketing Software** | 7.9 (189 reviews) ✓ Verified | 7.9 (486 reviews) ✓ Verified | 
| **CMS Integration** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Video Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 

#### Agentic AI - Digital Asset Management

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Cross-system Integration** | 6.9 (26 reviews) | 5.9 (45 reviews) | 

#### Additional Functionality

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **File Conversion** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Asset Sharing** | Not enough data | Not enough data | 
| **Automatic Transcription** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Asset Library** | Not enough data | Not enough data | 
| **Video Support** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Asset Categorization** | Not enough data | Not enough data | 
| **Image Recognition** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Watermarking** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 5.4/10 | 25 |
| **Brandfolder** | N/A | N/A |

#### Authoring Tools

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Ad Templates** | 6.3 (15 reviews) | Not enough data | 
| **HTML5 Authoring** | 4.9 (13 reviews) | Not enough data | 
| **Automated Ad Creation** | 5.2 (14 reviews) | Not enough data | 
| **Lanugage Translation** | 4.8 (14 reviews) | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Dynamic Versioning** | 5.6 (14 reviews) | Not enough data | 
| **A/B Testing ** | 5.1 (14 reviews) | Not enough data | 

#### Publishing Tools

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Demand Side Platform Built-in** | 5.1 (12 reviews) | Not enough data | 
| **Demand Side Platform Integration** | 4.8 (11 reviews) | Not enough data | 
| **Campaign Scheduling** | 4.7 (12 reviews) | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Task Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Publishing/Sharing** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Asset Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Resource Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Document Review** | Not enough data | Not enough data | 
| **To-Do List** | Not enough data | Not enough data | 
| **Time Tracking** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Billing & Invoicing** | Not enough data | Not enough data | 
| **Video Support** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Project Tracking** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Digital Asset Management** | Not enough data | Not enough data | 

### Product Information Management (PIM)

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 8.0/10 | 21 |
| **Brandfolder** | N/A | N/A |

#### Data Management

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Collection** | 8.5 (19 reviews) | Not enough data | 
| **Cleansing** | 6.4 (11 reviews) | Not enough data | 
| **Classification** | 7.5 (17 reviews) | Not enough data | 
| **Access Rights** | 8.6 (17 reviews) | Not enough data | 
| **Versioning** | 8.9 (16 reviews) | Not enough data | 
| **Publication** | 7.9 (17 reviews) | Not enough data | 
| **Digital Assets** | 9.4 (19 reviews) | Not enough data | 

#### Optimization

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Data Quality** | 8.9 (17 reviews) | Not enough data | 
| **Workflows** | 7.6 (18 reviews) | Not enough data | 
| **Localization** | 7.5 (17 reviews) | Not enough data | 
| **Data Quality Control** | Not enough data | Not enough data | 
| **Rules-Based Workflow** | Not enough data | Not enough data | 

#### Analytics

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Compliance** | Feature Not Available | Not enough data | 
| **KPIs** | 6.7 (12 reviews) | Not enough data | 
| **Performance** | 8.0 (18 reviews) | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Documentation Management** | Not enough data | Not enough data | 
| **Catalog Management** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Content Creation** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Master Record Management** | Not enough data | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **eCommerce Management** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **Online Catalog** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Order Management** | Not enough data | Not enough data | 
| **Customizable Categories** | Not enough data | Not enough data | 
| **Quality Control** | Not enough data | Not enough data | 
| **Product Catalog** | Not enough data | Not enough data | 
| **Product Data Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Video Management** | Not enough data | Not enough data | 
| **Document Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

### Digital Rights Management (DRM)

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 7.4/10 | 10 |
| **Brandfolder** | N/A | N/A |

#### Content Protection

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Watermarking** | 5.0 (5 reviews) | Not enough data | 
| **Location Control** | 5.6 (6 reviews) | Not enough data | 
| **Expiration Management** | 9.0 (7 reviews) | Not enough data | 
| **License Management** | 8.5 (8 reviews) | Not enough data | 
| **Subscription Managenent** | 6.2 (7 reviews) | Not enough data | 
| **Access Management** | 7.5 (8 reviews) | Not enough data | 
| **Usage Tracking** | 8.1 (9 reviews) | Not enough data | 
| **Password Protection** | 7.7 (8 reviews) | Not enough data | 
| **Digital Distribution Management** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Asset Lifecycle Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Usage Tracking/Analytics** | Not enough data | Not enough data | 
| **Digital Watermarking** | Not enough data | Not enough data | 

#### Content Type

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Document Protection** | 7.9 (7 reviews) | Not enough data | 
| **Media Protection** | 7.9 (7 reviews) | Not enough data | 
| **Software Application Protection** | Not enough data | Not enough data | 
| **Image Protection** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Copy/Save/Print Restrictions** | Not enough data | Not enough data | 
| **Active Directory Integration** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Full Text Search** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Screen Capture Restrictions** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Client Portal** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Multiple Format Support** | Not enough data | Not enough data | 
| **Access Revocation** | Not enough data | Not enough data | 
| **Offline DRM** | Not enough data | Not enough data | 
| **IP Restriction** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 

### Brand Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 6.7/10 | 38 |
| **Brandfolder** | 6.5/10 | 142 |

#### Editing

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Photo editing** | 5.8 (32 reviews) | 5.7 (131 reviews) | 
| **Resizing** | 7.1 (35 reviews) | 7.1 (133 reviews) | 
| **Video editing** | 5.6 (30 reviews) | 5.4 (128 reviews) | 
| **Integration with editing tools** | 6.3 (30 reviews) | 5.7 (125 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Image Editing** | Not enough data | Not enough data | 

#### Search

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Filtering** | 8.4 (34 reviews) | 7.5 (134 reviews) | 
| **Pinned search** | 7.5 (32 reviews) | 7.9 (133 reviews) | 
| **Auto tagging** | 6.4 (30 reviews) | 6.6 (136 reviews) | 
| **Suggested search** | 7.0 (33 reviews) | 6.7 (128 reviews) | 

#### Permissions

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Content expiration** | 8.5 (34 reviews) | 7.7 (131 reviews) | 
| **Asset permissions** | 8.5 (34 reviews) | 8.1 (132 reviews) | 
| **Access requests** | 8.1 (33 reviews) | 7.9 (129 reviews) | 

#### Platform

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Customizable brand guidelines** | 7.4 (31 reviews) | 7.4 (130 reviews) | 
| **Collaboration** | 7.5 (31 reviews) | 7.9 (131 reviews) | 
| **Templates** | 6.5 (32 reviews) | 6.7 (126 reviews) | 

#### Agentic AI - Brand Asset Management

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (6 reviews) | 5.4 (19 reviews) | 
| **Multi-step Planning** | 5.6 (6 reviews) | 5.3 (19 reviews) | 
| **Cross-system Integration** | 6.1 (6 reviews) | 5.3 (19 reviews) | 
| **Adaptive Learning** | 5.0 (5 reviews) | 5.2 (18 reviews) | 
| **Proactive Assistance** | 5.8 (6 reviews) | 5.1 (18 reviews) | 
| **Decision Making** | 5.8 (6 reviews) | 5.6 (18 reviews) | 
| **Strategic Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Digital Asset Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Change Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Multiple Output Formats** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Artwork Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Fulfillment Distribution** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Brand Tracking** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Content Scheduling** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Storytelling** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Document Classification** | Not enough data | Not enough data | 

### Markup Software

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | N/A | N/A |
| **Brandfolder** | N/A | N/A |

#### Annotation Tools - Markup Software

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Text Annotations** | Not enough data | Not enough data | 
| **Video Annotations** | Not enough data | Not enough data | 
| **Text Editing** | Not enough data | Not enough data | 
| **Image Annotations** | Not enough data | Not enough data | 

#### Collaboration - Markup Software

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Real-Time Editing** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 
| **Commenting** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 

#### Security - Markup Software

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Password Protection** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Document Classification** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management), [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)

**Unique to Acquia DAM (Widen) (4):** [Digital Rights Management (DRM) Software](https://www.g2.com/categories/digital-rights-management-drm), [Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Markup Software](https://www.g2.com/categories/markup-software)



---
## Reviewer Demographics

### By Company Size

| Segment | Acquia DAM (Widen) | Brandfolder | 
|---|---|---|
| **Small-Business** | 14.2% | 28.7% | 
| **Mid-Market** | 37.5% | 48.5% | 
| **Enterprise** | 48.3% | 22.8% | 

### By Industry

#### Acquia DAM (Widen)

- **Marketing and Advertising:** 8.1%
- **Consumer Goods:** 4.9%
- **Higher Education:** 4.3%
- **Apparel & Fashion:** 4.0%
- **Non-Profit Organization Management:** 3.8%
- **Retail:** 3.3%
- **Information Technology and Services:** 3.0%
- **Computer Software:** 2.8%
- **Electrical/Electronic Manufacturing:** 2.6%
- **Food & Beverages:** 2.6%
- **Other:** 60.6%

#### Brandfolder

- **Marketing and Advertising:** 8.1%
- **Food & Beverages:** 6.2%
- **Non-Profit Organization Management:** 6.0%
- **Consumer Goods:** 5.7%
- **Computer Software:** 5.4%
- **Retail:** 4.6%
- **Information Technology and Services:** 3.4%
- **E-Learning:** 2.9%
- **Health, Wellness and Fitness:** 2.5%
- **Leisure, Travel & Tourism:** 2.3%
- **Other:** 53.0%

---
## Alternatives

### Alternatives to Acquia DAM (Widen)

- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1178 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1776 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (462 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.5/5 stars (329 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (216 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1103 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (690 reviews)
- [Aprimo](https://www.g2.com/products/aprimo/reviews) — 4.3/5 stars (317 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (120 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (406 reviews)

### Alternatives to Brandfolder

- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1776 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1178 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (462 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (406 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.5/5 stars (329 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (216 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (120 reviews)
- [Aprimo](https://www.g2.com/products/aprimo/reviews) — 4.3/5 stars (317 reviews)
- [Filecamp](https://www.g2.com/products/filecamp/reviews) — 4.7/5 stars (36 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1103 reviews)

---
## Top Discussions

### Acquia DAM (Widen)

- Title: [Is there a way to tag files with certain keywords?](https://www.g2.com/discussions/is-there-a-way-to-tag-files-with-certain-keywords) — 3 comments, 2 upvotes
  > **Top comment:** "Yes. There is an open text field to add any specific keywords you want to be able to search. There is also an option to create specific fields to choose from..."
- Title: [How does digital asset management work?](https://www.g2.com/discussions/how-does-digital-asset-management-work) — 1 comment
  > **Top comment:** "Imagine having a shared folder where you can track who does what to the files. You can share and track downloads as well as views as if you would be using..."
- Title: [How much does widen cost?](https://www.g2.com/discussions/how-much-does-widen-cost) — 1 comment
  > **Top comment:** "We pay $36,000 per year for the Widen DAM."
- Title: [Do you work with companies when there will be new administrators, so that the handoff is smooth?](https://www.g2.com/discussions/do-you-work-with-companies-when-there-will-be-new-administrators-so-that-the-handoff-is-smooth) — 1 comment, 1 upvote
  > **Top comment:** "When I became the new administrator for our Collective, I became aware of the guidelines and practices in place at that time. I worked closely with the..."
- Title: [What does the Widen implementation and customer experience look like?](https://www.g2.com/discussions/implementation-and-customer-experience) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "to include: implementation, training, help desk, consulting, account management, best practices webinars and seminars, online user community and live annual..."

### Brandfolder

- Title: [What is the best online proofing system that integrates well into the Brandfolder platform?](https://www.g2.com/discussions/14723-what-is-the-best-online-proofing-system-that-integrates-well-into-the-brandfolder-platform) — 1 comment, 1 upvote
  > **Top comment:** "I haven't tried this yet, but in looking at their integrations, this one seems spot on for what you're looking to do...."
- Title: [How long does it take to setup Brandfolder?](https://www.g2.com/discussions/619-how-long-does-it-take-to-setup-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "Brandfolder is proud to provide a simple, user-friendly interface that is easy to learn and implement into organizations of any size. Our digital asset..."
- Title: [What features are available on the Brandfolder Enterprise plan?](https://www.g2.com/discussions/618-what-features-are-available-on-the-brandfolder-enterprise-plan) — 1 comment, 1 upvote
  > **Top comment:** "Enterprise users can enjoy a range of premium features for securely organizing and sharing brand assets, including​:​
* Up to Unlimited users
* Up to..."
- Title: [How secure is Brandfolder?](https://www.g2.com/discussions/how-secure-is-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "At Brandfolder, the security of your brand assets is our highest priority. Our engineering team uses the best tools and practices available to build and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/acquia-dam-widen-vs-brandfolder)