Link copied to clipboard # Acquia DAM (Widen) vs Brandfolder Comparison - What are their main differences? Share [ Export ](/compare/acquia-dam-widen/brandfolder/export.csv) Acquia DAM (Widen)Brandfolder[+ Add Product](#) Pricing **Acquia DAM (Widen)** Free Trial **Free Trial** 50 Users Per Year · Workgroup **Brandfolder** Free Trial **Get a Free Quote** https://brandfolder.com/quote · Enterprise **Pricing Insights** from reviews Time to Implement **Acquia DAM (Widen)** 4 months Based on 7 responses **Brandfolder** 3 monthsFaster Based on 119 responses Return on Investment **Acquia DAM (Widen)** 16 months Based on 7 responses **Brandfolder** 16 months Based on 85 responses Perceived Cost **Acquia DAM (Widen)** $$$$$ **Brandfolder** $$$$$ Average Discount **Acquia DAM (Widen)** 11%1% more **Brandfolder** 10% ![Acquia DAM (Widen)](https://images.g2crowd.com/uploads/product/hd_favicon/dcee008d770c6694a0e0f788b4e4f8d2/acquia-dam-widen.svg "Acquia DAM (Widen)") ![Brandfolder](https://images.g2crowd.com/uploads/product/hd_favicon/1534461380/brandfolder.svg "Brandfolder") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Acquia DAM (Widen)** [ Ease of Use (40) ](https://www.g2.com/products/acquia-dam-widen/reviews?filters%5Bsentiment_snippet%5D=1295076&qs=pros-and-cons#reviews)[ Asset Management (33) ](https://www.g2.com/products/acquia-dam-widen/reviews?filters%5Bsentiment_snippet%5D=1293292&qs=pros-and-cons#reviews)[ Missing Features (13) ](https://www.g2.com/products/acquia-dam-widen/reviews?filters%5Bsentiment_snippet%5D=1298242&qs=pros-and-cons#reviews)[ Confusion (9) ](https://www.g2.com/products/acquia-dam-widen/reviews?filters%5Bsentiment_snippet%5D=1292346&qs=pros-and-cons#reviews) **Brandfolder** [ Ease of Use (95) ](https://www.g2.com/products/brandfolder/reviews?filters%5Bsentiment_snippet%5D=1221054&qs=pros-and-cons#reviews)[ Asset Management (70) ](https://www.g2.com/products/brandfolder/reviews?filters%5Bsentiment_snippet%5D=1220108&qs=pros-and-cons#reviews)[ Expensive (27) ](https://www.g2.com/products/brandfolder/reviews?filters%5Bsentiment_snippet%5D=1221810&qs=pros-and-cons#reviews)[ Search Difficulties (24) ](https://www.g2.com/products/brandfolder/reviews?filters%5Bsentiment_snippet%5D=1221834&qs=pros-and-cons#reviews) Integrations **Acquia DAM (Widen)** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5f13332e28a66268bb8be1a5475f9147/acquia-customer-data-platform.png "Product Avatar Image") Acquia Customer Data Platform ](https://www.g2.com/products/acquia-customer-data-platform/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cd6ee1ae5e0397877535cb0399189691/acquia-digital-experience-platform.png "Product Avatar Image") Acquia Digital Experience... ](https://www.g2.com/products/acquia-digital-experience-platform/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a3031b709de60547c040f5b398210ace/adobe-creative-cloud.png "Product Avatar Image") Adobe Creative Cloud ](https://www.g2.com/products/adobe-creative-cloud/reviews)[ View all ](https://www.g2.com/products/acquia-dam-widen/integrations) **Brandfolder** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b63a01034ac032eb534b8ffbbe659987/adobe-indesign.png "Product Avatar Image") Adobe InDesign ](https://www.g2.com/products/adobe-indesign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_77d7429c23569c5165fdc429d10c2644/canva.png "Product Avatar Image") Canva ](https://www.g2.com/products/canva/reviews)[ View all ](https://www.g2.com/products/brandfolder/integrations) Screenshots **Acquia DAM (Widen)** ![Acquia DAM (Widen) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1772081/Screenshot-2026-06-04-at-10.38.30-AM.png) **Brandfolder** ![Brandfolder screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/86458/new-belgium-screenshot-8f9d0b508a94cf29bead3c9bed42532447c730fdbada3d2885a0805e98d50d4a.png) **Ratings** from reviews Meets Requirements **Acquia DAM (Widen)** 8.8 8.8538 **Brandfolder** 8.9 8.91,181 Ease of Use **Acquia DAM (Widen)** 8.6 8.6540 **Brandfolder** 8.9 8.91,192 Ease of Setup **Acquia DAM (Widen)** 7.9 7.9333 **Brandfolder** 8.1 8.1532 Ease of Admin **Acquia DAM (Widen)** 8.3 8.3337 **Brandfolder** 8.5 8.5497 Quality of Support **Acquia DAM (Widen)** 9.0 9.0490 **Brandfolder** 8.8 8.8854 Has the product been a good partner in doing business? **Acquia DAM (Widen)** 9.2 9.2330 **Brandfolder** 8.7 8.7488 Product Direction (% positive) **Acquia DAM (Widen)** 9.1 9.1519 **Brandfolder** 8.3 8.31,155 **Features** ratings from reviews Brand Asset Management 6.7 38 6.5 142 Digital Asset Management 8.5 479 8.4 1,064 Creative Management Platforms 5.4 25 Not enough data Digital Rights Management (DRM) 7.4 11 Not enough data Product Information Management (PIM) 8.0 21 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 15.2% Mid-Market(51-1000 emp.) 37.1% Enterprise(\> 1000 emp.) 47.6% Small-Business(50 or fewer emp.) 15.2% Mid-Market(51-1000 emp.) 37.1% Enterprise(\> 1000 emp.) 47.6% Small-Business(50 or fewer emp.) 28.6% Mid-Market(51-1000 emp.) 48.6% Enterprise(\> 1000 emp.) 22.8% Small-Business(50 or fewer emp.) 28.6% Mid-Market(51-1000 emp.) 48.6% Enterprise(\> 1000 emp.) 22.8% **Reviewers' Industry** [![Acquia DAM (Widen)](https://images.g2crowd.com/uploads/product/hd_favicon/dcee008d770c6694a0e0f788b4e4f8d2/acquia-dam-widen.svg "Acquia DAM (Widen)")](https://www.g2.com/products/acquia-dam-widen/reviews) Acquia DAM (Widen) Marketing and Advertising 8.0% Consumer Goods 5.0% Higher Education 4.2% Apparel & Fashion 3.9% Non-Profit Organization Management 3.7% Other 75.1% [![Brandfolder](https://images.g2crowd.com/uploads/product/hd_favicon/1534461380/brandfolder.svg "Brandfolder")](https://www.g2.com/products/brandfolder/reviews) Brandfolder Marketing and Advertising 8.1% Food & Beverages 6.2% Non-Profit Organization Management 6.0% Consumer Goods 5.7% Computer Software 5.4% Other 68.6% Alternatives **Acquia DAM (Widen) Alternatives** ![Bynder](https://images.g2crowd.com/uploads/product/hd_favicon/61dcf45c7ad4a7bac2bbaf385d025c3a/bynder.svg "Bynder") [ Bynder ](/products/bynder/reviews) ![Canto](https://images.g2crowd.com/uploads/product/hd_favicon/1528213504/canto.svg "Canto") [ Canto ](/products/canto/reviews) ![MediaValet](https://images.g2crowd.com/uploads/product/hd_favicon/28fe72f6cb9087afad5d2eea5f85ae65/mediavalet.svg "MediaValet") [ MediaValet ](/products/mediavalet/reviews) ![IntelligenceBank](https://images.g2crowd.com/uploads/product/hd_favicon/b38f311c02c53c4dfe04adde05c33f8d/intelligencebank.svg "IntelligenceBank") [ IntelligenceBank ](/products/intelligencebank/reviews) **Brandfolder Alternatives** ![Canto](https://images.g2crowd.com/uploads/product/hd_favicon/1528213504/canto.svg "Canto") [ Canto ](/products/canto/reviews) ![Bynder](https://images.g2crowd.com/uploads/product/hd_favicon/61dcf45c7ad4a7bac2bbaf385d025c3a/bynder.svg "Bynder") [ Bynder ](/products/bynder/reviews) ![MediaValet](https://images.g2crowd.com/uploads/product/hd_favicon/28fe72f6cb9087afad5d2eea5f85ae65/mediavalet.svg "MediaValet") [ MediaValet ](/products/mediavalet/reviews) ![Dash](https://images.g2crowd.com/uploads/product/hd_favicon/3235bd039d51dc68a7821a3bd72e8f22/dash-for-brands-ltd-dash.svg "Dash") [ Dash ](/products/dash-for-brands-ltd-dash/reviews) ## Acquia DAM (Widen) vs Brandfolder FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Acquia DAM (Widen) vs Brandfolder? Brandfolder and Acquia DAM (Widen) are most clearly differentiated by Brandfolder's higher Ease of Use score and Acquia DAM (Widen)'s stronger Quality of Support score, with both products rated 4.4/5 overall by G2 reviewers. | [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) | [Brandfolder](https://www.g2.com/products/brandfolder/reviews) | | --- | --- | | 4.4/5 (631 reviews) | 4.4/5 (1428 reviews) | | Enterprise | Mid-Market | | 7.9 | 8.1 | | 9.0 | 8.8 | | Ease of Use (39 all-time mentions) | Ease of Use (56 all-time mentions) | ### How do the pricing models of Acquia DAM (Widen) and Brandfolder compare? G2 reviewers rate Acquia DAM (Widen) and Brandfolder at parity for value, with no material difference in price satisfaction scores. - **Acquia DAM (Widen):** Recent reviews describe the price as reasonable and highlight value in flexible integrations and time savings, though some note that add-on integrations can be costly for larger teams. - **Brandfolder:** Recent reviews frequently cite Brandfolder as expensive, with 17 all-time mentions of cost as a trade-off, and several reviewers mention significant price increases at renewal and dissatisfaction with plan transparency. - **Switching reasons:** Reviewers cite high and increasing costs as a reason for considering alternatives to Brandfolder. ### What are the best alternatives to Acquia DAM (Widen) and Brandfolder? The top three alternatives to Acquia DAM (Widen) and Brandfolder are Canto, Bynder, and MediaValet. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) | 4.4/5 (631) | Enterprise | Reasonable price, flexible integrations | Ease of Use | | [Brandfolder](https://www.g2.com/products/brandfolder/reviews) | 4.4/5 (1428) | Mid-Market | Expensive, price increases at renewal | Ease of Use | | [Canto](https://www.g2.com/products/canto/reviews) | 4.4/5 (1774) | Mid-Market | — | Ease of Use | | [Bynder](https://www.g2.com/products/bynder/reviews) | 4.5/5 (1168) | Mid-Market | — | Customizability | | [MediaValet](https://www.g2.com/products/mediavalet/reviews) | 4.4/5 (418) | Mid-Market | — | Ease of Use | ### Which Digital Asset Management features should I prioritize when comparing Acquia DAM (Widen) and Brandfolder? Buyers comparing Acquia DAM (Widen) and Brandfolder should prioritize Ease of Use, Search, Metadata Management, Integrations, and Pricing. - **Ease of Use:** Brandfolder (8.9), Acquia DAM (Widen) (8.6); Brandfolder has 56 all-time mentions, Acquia DAM (Widen) 39. - **Search:** Brandfolder (13 all-time mentions for Searchability, 18 for Easy Search); Acquia DAM (Widen) (12 for Ease of Finding, 11 for Metadata Tagging). - **Metadata Management:** Acquia DAM (Widen) (11 all-time mentions for Metadata Management and Tagging); Brandfolder (19 for Tagging System, 16 for Tagging Issues). - **Integrations:** Acquia DAM (Widen) (15 all-time mentions); Brandfolder (Smartsheet 20, Canva 10, PrintUI 4 all-time mentions). - **Pricing:** Brandfolder (17 all-time mentions for Expensive); Acquia DAM (Widen) is described as reasonably priced in recent reviews. ### What are the pros and cons of Acquia DAM (Widen) vs Brandfolder? Brandfolder's headline strength is Ease of Use, while Acquia DAM (Widen) is most often praised for its flexible asset management and support. - **Acquia DAM (Widen) strengths:** Asset Management (31 all-time mentions), Customizability (16), Customer Support (15), Integrations (15), Portals (13), Metadata Management (11). - **Acquia DAM (Widen) trade-offs:** Missing Features (13), interface can feel unintuitive, setup and onboarding require effort, some workflows are manual or slow, and reporting tools are cited as limited. - **Brandfolder strengths:** Ease of Use (56), Asset Management (44), Sharing Ease (32), Content Management (31), Tagging System (19), Easy Search (18), Team Collaboration (12). - **Brandfolder trade-offs:** Expensive (17), Search Issues (16), Tagging Issues (16), Search Difficulties (15), onboarding and taxonomy complexity, and support turnover. ### Is Acquia DAM (Widen) or Brandfolder better for small businesses? Brandfolder is the better fit for small businesses, as reflected by its largest reviewer segment and positive small-business sentiment. - **Acquia DAM (Widen):** Largest segment is Enterprise; reviewers note the system is scalable but setup can be complex for smaller teams. - **Brandfolder:** Largest segment is Mid-Market, with many reviewers highlighting ease of use, straightforward onboarding, and suitability for teams with limited DAM experience. ### Which Digital Asset Management platform has better integrations? Brandfolder is favored for integrations, with more reviewer-cited third-party connections and higher all-time mention counts. - **Acquia DAM (Widen):** Integrations are mentioned in 15 all-time reviews, with Wrike specifically cited in recent reviews. - **Brandfolder:** Smartsheet (20 all-time mentions), Canva (10), PrintUI (4); reviewers highlight Brandfolder's integration breadth and utility for marketing and creative workflows. ### How do Acquia DAM (Widen) and Brandfolder compare on customer support? Acquia DAM (Widen) and Brandfolder are rated at parity for Quality of Support, with scores of 9.0 and 8.8 respectively, below the materiality threshold. - **Acquia DAM (Widen):** Reviewers frequently praise responsive and helpful support, with 15 all-time mentions for Customer Support, though some note slow feature rollouts and onboarding challenges. - **Brandfolder:** Support is described as helpful and quick to resolve issues in recent reviews, but several reviewers cite account rep turnover and inconsistent support experiences. ### Which is easier to implement, Acquia DAM (Widen) or Brandfolder? Brandfolder and Acquia DAM (Widen) score within 0.2 points on Ease of Setup (8.1 vs 7.9), indicating near-parity for implementation effort. - **Acquia DAM (Widen):** Reviewers describe setup as requiring planning and effort, with a learning curve for metadata and taxonomy, but note strong implementation support and training resources. - **Brandfolder:** Many reviewers highlight straightforward onboarding, easy initial setup, and clear organization, though some mention the need for documentation and training for new users. ### Which product has better Search? Brandfolder is more frequently praised for Search, with higher all-time mention counts for search-related strengths, while Acquia DAM (Widen) is also recognized for advanced search and metadata-driven findability. - **Acquia DAM (Widen):** 12 all-time mentions for Ease of Finding, 11 for Metadata Tagging, and recent reviews highlight advanced and natural language search features. - **Brandfolder:** 18 all-time mentions for Easy Search, 13 for Searchability, and 23 for Ease of Finding; reviewers consistently cite search as a core strength, though some note issues with search intuitiveness and tagging.