Brandfolder Reviews & Product Details

I appreciate the Metasheets feature, which simplifies the setup process significantly. The comprehensive support during onboarding, including informational calls, was very helpful. I like the competitive cost compared to other DAMs and auto-tagging functionality. I enjoy the multiple search options such as labels, tags, and custom fields that make finding files easy. Review collected by and hosted on G2.com.

I am frustrated by the loading issues with Brandfolder, as it often takes an unusually long time to load photos and assets, which is counterproductive given its primary purpose. The search functionality is imperfect, frequently requiring multiple attempts to yield results, which is not expected of a tool at its price point. Additionally, I find it problematic that there isn't an option to change the icon preview size for images, making it cumbersome to review images without clicking through each one individually. I also dislike the lack of a permanent link to labels, which necessitates creating a share link every time, adding unnecessary steps to my workflow. My requests for enhancements, such as larger image previews, seem to go unheard, leaving these usability issues unresolved. I also dislike that our sales reps change every couple of months (I've had at least four or five) and I am never actually told when someone is leaving or who our new contact is. Review collected by and hosted on G2.com.

I appreciate Brandfolder's ability to serve as a single point of truth for our digital assets, saving us significant time in internal communication and asset retrieval. Its search and pin features are useful, enabling easy access to archival content relevant to our sales cycle. I find the share link feature particularly useful for effortlessly sharing content with clients and prospects. Additionally, Brandfolder's flexibility allows it to scale with our company, adapting to our needs efficiently. Review collected by and hosted on G2.com.

I find the video playback feature to be pretty rudimentary and not well-suited for mobile use. It doesn't work as smoothly as I'd like, particularly on smaller screens. Improvements in the user interface or additional functionalities would be great to see in the future. The pricing is sometimes difficult to explain to stakeholders, so make sure you get the right amount of seats in the admin and collaborator roles, because you will have to pay a la carte for them if you you need to add an account. Review collected by and hosted on G2.com.

My company loves having a place to easily share photos and videos because we have so many business units that need access to these assets. Marketing can easily upload and share out a link quickly so sales persons can easily share materials. We use it very often, I would gather once if not multiple times a week. Review collected by and hosted on G2.com.

We struggle using the search feature on Brandfolder. Even if we label, tag, and organize an asset properly, sometimes the exact thing we are searching for does not pop up the way we need it to. For example, by SKU # Review collected by and hosted on G2.com.

Brandfolder makes organizing, sharing, and scaling creative assets across multiple product lines incredibly seamless. We use it to manage a growing collection of branded content across several distinct product families.

The UI is intuitive, lightning-fast, and visually appealing—which makes it a breeze for internal teams and external partners to access exactly what they need.

The nested collections and advanced permission settings allow us to keep brand architecture clean while offering granular control. Asset tagging, search, and usage analytics are huge bonuses. Review collected by and hosted on G2.com.

The platform’s pricing structure, while reflective of its enterprise-level capabilities, may be a stretch for smaller brands or teams operating on leaner budgets.

While the value is evident in its performance, scalability, and time savings, the cost can be a barrier—especially when compared to more basic DAM tools or general cloud storage platforms.

A more flexible or modular pricing model could open the door for wider adoption without compromising on the premium experience. Review collected by and hosted on G2.com.

Using brandfolder streamlined how our web content team works with the creative folks who provide assets, enabling us to quickly share and update assets without endless local downloads. We can also embed files so much easier than before. This has been especially huge with PDFs that are often updated, removing an entire annoying step in our process. Review collected by and hosted on G2.com.

Sometimes certain features are a bit buried (for ex., the ability to embed media in different formats requires an extra click, the ability to embed video outside of the extra formatting brandfolder adds to the default). These are more learning curve issues, but they're not always obvious. The flexibility of the tool can also get messy if the team isn't aligned on where things should live. Review collected by and hosted on G2.com.

I like the visual UI. It's easy to identify assets and their tags. Also nice having different options to see categories of assets with one click for most used/searched assets. Review collected by and hosted on G2.com.

I think after our initial set up and learning curve there now might be better ways to set up our categories and taxonomy. But it's difficult to change that on existing assets. Also I wonder if there are changes that have been made to the interface that might be useful to us, but I don't get regular notifications about that. Also when searching help it seems to go show Smartsheet results rather than having a stand alone Brandfolder help. Review collected by and hosted on G2.com.

Compared to other sites like Google Drive or Dropbox, I like that you can see your assets more visually, versus having to dig through folders and whatnot. I also LOVE the sharing functionality, where you can select specific assets to share with their own links. That helps us to easily share specific sets of assets with our external partners. Also, once we took the time to organize our Sections in a way that made sense, it became a much more valuable tool. (when we first set it up, it felt disorganized/chaotic/hard to find things). The more time you put into Brandfolder (with organizing things, tagging things, and even just consistently uploading things), the more you'll get out of it. Review collected by and hosted on G2.com.

Often times when I click on a section, all of the assets completely disappear from view, and I have to click/refresh a few times in order for them to stay on the screen, which is frustrating and takes up time. Also, the search tool really only works as well as your tags/titles etc are set up (the AI search functionality sometimes works well to find things, but sometimes not). Review collected by and hosted on G2.com.

I really enjoy the ease of organization through collections, sections, and pins. Being able to clearly organize and identify brand assets makes it easier to not only organize everything properly on the admin facing side of the platform, but also makes it much easier for the intended users to find all the materials. It made the process of moving and uploading all our materials and implementing them into the platform very seamless.

Additionally, the customer support and training that was provided to us has continued to be amazing and consistently positive. Review collected by and hosted on G2.com.

What I have disliked about Brandfolder is the struggle of finding and implementing various settings and options. There are a lot of great options and settings to choose from to really customize the brandfolder experience and layout, but it gets frustrating trying to find the specific menus and settings for them. This takes extra time whenever I need to do change specific settings when I need to do so. Some settings are on the start page as soon as you log in, others are within the collection themselves, and others are within the individual asset. While some areas make sense where they are located, I believe some of these features could be reconsidered on their location so they can be easier to find.

Another thing that gets tedious is with the user groups. For private collections that need access to be given to users to view the collection, it would be nice if it had more options and a better layout. I like the way Constant Contact has their user lists displayed on their platform as they include different lists of users (in Brandfolder's case it would be user groups) and you can easily search and view who's in the lists, add/remove users, resend links to users, update emails within their settings. I believe this would make the user group experience a lot simpler and more exciting to use. Review collected by and hosted on G2.com.

I was instrumental in implementing Brandfolder for our team. I like it better than some of the competitors that we reviewed. It is a robust system with a beautiful and intuitive user interface. If set up properly, it has good filters that have improved our workflow and allowed our team to use art more effectively. We like the different features like sharing, sections, and easy to edit custom fields. Compared to our old library system everything is cleaner and looks more modern. Once the team is trained, it is easy to integrate into the design process. Review collected by and hosted on G2.com.

It takes a while to understand Brandfolder's structure. Coming from a server environment, we had to train the team to stop expecting a folder structure. Instead it is imperative that everything is tagged consistently and correctly. We were able to use "labels" to mimic folders, but that also requires that everyone is on the same page. Due to our unique business needs (huge number of assets, iterations, and production environment with multiple linked files) we had to start from scratch when it came to designing our Brandfolder architecture. The support team did not fully understand our needs and was not able to help. There are also a few small quibbles like the inability to edit "workflow." This can be frustrating if you added the wrong version to an asset that already has 20 versions. We also cannot add comments to the versions in workflow when uploading unless we check them out first. That creates extraneous versions and pollutes the timeline. Finally, and this is small, Brandfolder does not display years in numerical order. Hopefully that is something they will patch soon. Review collected by and hosted on G2.com.

The platform is very organized and easy to use. It’s a breeze to locate, download, and share assets with colleagues and business partners. My agencies can easily access it from the backend, and it’s been invaluable for ensuring our company uses the most current assets. Review collected by and hosted on G2.com.

I often receive an error message when uploading a file that has the same name as one already in Brandfolder. I wish there were a way for Brandfolder to recognize it as a different image and allow the upload. Review collected by and hosted on G2.com.