Brandfolder Features
Interface and Performance (5)
Import/Export
Based on 855 Brandfolder reviews and verified by the G2 Product R&D team. Import and export large media files or folders into or from the database quickly and efficiently.
Organizational Interface
Based on 901 Brandfolder reviews and verified by the G2 Product R&D team. Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display.
Search
Based on 930 Brandfolder reviews and verified by the G2 Product R&D team. Able to search and filter assets by keywords and metadata.
File Preview
Based on 945 Brandfolder reviews and verified by the G2 Product R&D team. Able to easily preview large image files and video storyboards.
Analytics
Provides insights into the performance of digital content across its entire lifecycle. This feature was mentioned in 298 Brandfolder reviews.
Asset Management (8)
File Types
Based on 898 Brandfolder reviews and verified by the G2 Product R&D team. Software supports a wide range of file types.
Metadata
Based on 691 Brandfolder reviews and verified by the G2 Product R&D team. Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.
File Transformation
Based on 659 Brandfolder reviews and verified by the G2 Product R&D team. Automatically or manually convert files into different sizes or file types within the DAM system.
Versioning
Based on 611 Brandfolder reviews and verified by the G2 Product R&D team. Keep track of incrementally changing versions of the same asset.
Expiration
Based on 573 Brandfolder reviews and verified by the G2 Product R&D team. Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle.
Watermark
Based on 418 Brandfolder reviews and verified by the G2 Product R&D team. Apply visual watermarks to images and video.
Digital Rights Management
Based on 458 Brandfolder reviews and verified by the G2 Product R&D team. Manage the licensing and copyright information for assets within the DAM system.
Brand Guidelines
Based on 364 Brandfolder reviews. Houses an organization's brand guidelines in a centralized location within the digital asset management platform
Media Types (3)
Video
Based on 697 Brandfolder reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit video media files.
Audio
Based on 530 Brandfolder reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit audio media files.
Images
Based on 952 Brandfolder reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit image media files.
Administration (5)
Workflow Management
Based on 646 Brandfolder reviews and verified by the G2 Product R&D team. Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval.
User, Role, and Access Management
Based on 765 Brandfolder reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Brand Portal
Based on 785 Brandfolder reviews and verified by the G2 Product R&D team. Publish media or media collections to your website or share externally via temporary hyperlink.
Integration with Creative Software
Based on 560 Brandfolder reviews and verified by the G2 Product R&D team. Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software.
Integration with Marketing Software
Based on 486 Brandfolder reviews and verified by the G2 Product R&D team. Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software.
Editing (4)
Photo editing
Offers image editing capabilities. 131 reviewers of Brandfolder have provided feedback on this feature.
Resizing
Provides image and video resizing tools. This feature was mentioned in 133 Brandfolder reviews.
Video editing
Based on 128 Brandfolder reviews. Offers video editing capabilties.
Integration with editing tools
Integrates with external image and/or video editing tools. 125 reviewers of Brandfolder have provided feedback on this feature.
Search (4)
Filtering
Provides filters to help search for assets. 134 reviewers of Brandfolder have provided feedback on this feature.
Pinned search
Allows users to save a specific search result at the top of the search results page. 133 reviewers of Brandfolder have provided feedback on this feature.
Auto tagging
Based on 136 Brandfolder reviews. Auto-tags assets based on AI detected descriptive markers.
Suggested search
Provides users with suggestions for related or similar keywords to help refine search queries. 128 reviewers of Brandfolder have provided feedback on this feature.
Permissions (3)
Content expiration
Sets expiration dates on assets after which they can no longer be accessed or used This feature was mentioned in 131 Brandfolder reviews.
Asset permissions
Provides permissions controls to manage who can access and/or edit assets. 132 reviewers of Brandfolder have provided feedback on this feature.
Access requests
Based on 129 Brandfolder reviews. Allows users to request access to assets.
Platform (3)
Customizable brand guidelines
As reported in 130 Brandfolder reviews. Allows users to create brand guidelines at a company level, channel level, and campaign level.
Collaboration
Provides collaboration tools to allow teams to share and comment on assets. This feature was mentioned in 131 Brandfolder reviews.
Templates
Based on 126 Brandfolder reviews. Provides premade organization templates to help users organize and structure their brand assets.
Agentic AI - Digital Asset Management (1)
Cross-system Integration
As reported in 43 Brandfolder reviews. Works across multiple software systems or databases
Agentic AI - Brand Asset Management (6)
Autonomous Task Execution
As reported in 19 Brandfolder reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes 19 reviewers of Brandfolder have provided feedback on this feature.
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 19 Brandfolder reviews.
Adaptive Learning
Based on 18 Brandfolder reviews. Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting 18 reviewers of Brandfolder have provided feedback on this feature.
Decision Making
Makes informed choices based on available data and objectives 18 reviewers of Brandfolder have provided feedback on this feature.





