Brandfolder Reviews & Product Details

Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. Brandfolder is more than just storage for your digital assets; with our solution’s cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity and empowers external users to access the content they need with unprecedented ease.

Seller

Smartsheet

Discussions

Brandfolder Community

Languages Supported

Bulgarian, Czech, German, Greek, English, Finnish, French, Hungarian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, Vietnamese, Chinese (Simplified)

Solution Type

Best-of-Breed

Overview by

Adam Figueroa

Used by VIPKid and 2 others

Beta

Pricing

Pricing provided by Brandfolder.

Enterprise

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Brandfolder Integrations

(2)

Verified by Brandfolder

Brandfolder Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Brandfolder, and what problem is it built to solve?

Brandfolder is used as a central library for organizing, finding, and sharing digital and brand assets. Teams use it to keep approved, current materials accessible to colleagues and external partners.

What languages does Brandfolder support?

Brandfolder supports 23 languages, including English, French, German, Spanish, Japanese, and others.

What company sizes and industries is Brandfolder the best fit for?

Brandfolder is used by positive-sentiment users across small, mid-market, and enterprise organizations, with activity spanning several industries. The most visible clusters include:

Company sizes: Small businesses, mid-market organizations, and enterprises.
Industries: Marketing and advertising, manufacturing, computer software, food and beverages, and nonprofit organizations.

How long does it take to implement Brandfolder across a team?

Implementation can be quick for teams with a straightforward setup, while larger libraries and migration or taxonomy work can extend the rollout. The most common go-live ranges include:

Time to go live	Relative frequency
1–3 months	Most common
3–6 months	Also common
Under 1 month	Common
6–12 months	Reported less often
More than 12 months	Reported occasionally

What customer support options does Brandfolder provide, and how do users find the overall support experience?

Brandfolder provides support through email, phone, and chat, with 24/7 live-rep support also available. The support experience is mixed: users value knowledgeable, helpful assistance and guided onboarding, while others describe slow responses, inconsistent follow-through, or difficulty getting technical issues resolved.

What is the experience like for teams switching to Brandfolder from another tool?

Switching to Brandfolder has often meant moving from general file-storage tools such as Dropbox, SharePoint, Box, and Google Drive, or from other DAM platforms. The change is driven by a need for more purposeful asset organization, easier search and sharing, stronger control over current versions, or a more approachable interface; users describe better self-service and a more centralized source for brand materials, though organizing and migrating a large library can take planning.

What tools and platforms does Brandfolder integrate with, and how do these integrations help users get more value from the product?

Brandfolder offers 2 listed integrations. The integrations named in use include:

Creative tools: Adobe InDesign and Canva.

These connections can make assets easier to access within creative workflows and reduce app switching; the Canva connection is appreciated, while experiences with Adobe-related integrations can vary in ease of use.

What features or capabilities could make Brandfolder even more useful?

Brandfolder could be more useful with a more intuitive, flexible experience for finding and managing assets. Recurring improvement requests include:

Make search and filtering more forgiving and easier for casual users to navigate.
Simplify bulk uploading, editing, and asset organization to reduce repetitive administrative work.
Expand customization for templates, sharing, and collaboration features such as boards and collections.
Provide clearer, more detailed reporting on asset usage.

How useful do Brandfolder users find its AI features in everyday use?

Brandfolder’s AI-assisted tagging and visual recognition can help speed up asset cataloging and make files easier to find, but the day-to-day value depends on the content and tagging needs. Users appreciate the time saved on broad visual categorization, while noting that tags can be inaccurate or too generic for specialized terms and may need manual review.

Automated asset organization: AI-assisted tagging and metadata suggestions.
Visual discovery: Image recognition and AI-supported search.

Is Brandfolder considered safe and secure for handling data?

Brandfolder is used to share approved assets with controls over who can access them, and users value being able to manage permissions and share assets securely. That can help teams avoid distributing outdated or unauthorized materials, though configuring fine-grained access can feel cumbersome and some users want more flexible controls.

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Betsy P.

Creative and Brand Marketing Manager

Mid-Market (51-1000 emp.)

11/27/2024

"Brandfolder changed our marketing team experience for the better"

4.5/5

What do you like best about Brandfolder?

We LOVE Brandfolder because it's one stop where all our teammates can access what they need. No one person has random files or folders for our content. The best features are tags for easy searching, share links, and upload links. Not only does it cut time for our teammates within the organization, but our creative vendors also love it too. Haven't needed customer support yet, but feel they're easy to access. We use Brandfolder every day. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

It would be fantastic if Brandfolder integrated into the Finder of a Mac like cloud based storages do (like OneDrive, Dropbox, and Google Drive.) Although Brandfolder is different, we find ourselves still needing to use the other services for daily file saving and then transferring over. It makes it feel like Brandfolder is just a space for photos and somewhat a luxurious add on rather than a necessity. Not great that they charge extra for setup and implementation through their professionals. We opted not to pay an extra few thousand dollars but it was a long slog to get started. Review collected by and hosted on G2.com.

Ben G.

Director of Video and Photography

Small-Business (50 or fewer emp.)

Originally submitted 6/19/2020

"Great Platform, customer service could improve"

5/5

What do you like best about Brandfolder?

Their system is the best in the market for usability, functionality, and overall design. We love the fact that the setup for new users in our org is seamless with SSO, and it's pretty self-serve for many people. We have been able to organize our files well in the system so it's easy for our employees to find the assets they want easily. The new portals are great for building catalogs of assets for different groups and uses. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

Over the years their customer service went from outstanding to just average. When they went through their merger, it seemed like that was no longer a focus and clear, timely communication has gone down. It also seems like communication about feature updates is gone as well. Review collected by and hosted on G2.com.

What problems is Brandfolder solving and how is that benefiting you?

We are organizing all of marketing departments assets. Photos, PDFs, Videos, Logos, Colors, Word Docs, Powerpoint, Etc. We can easily organize, tag, and share assets between our team and with others in our organization. The platform is so flexible to setup, administer and configure for your team. We can create collections of assets to share with different people in and our of our organization. We were able to easily create a well designed, easy to use press kit for our team to use with media outlets to access our key assets. Review collected by and hosted on G2.com.

Verified User in Food & Beverages

Small-Business (50 or fewer emp.)

8/14/2025

"Great for sharing assets, but some UI issues."

4/5

What do you like best about Brandfolder?

Links are great for sharing things out, organization is pretty good, and does exactly what it should to have a central repository of assets. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

The UI for organizing files frequently makes me lose things instead of making them easier to find. Review collected by and hosted on G2.com.

Thomas N.

Digital Specialist

Mid-Market (51-1000 emp.)

Originally submitted 11/21/2023

"Our growing needs have continuously been met by Brandfolder"

4.5/5

What do you like best about Brandfolder?

The most clutch features in Brandfolder have been the SmartCDN is the CSV import/export process. The majority of our photo assets are coming off of physical hard drives and all we can identify them is by a project number. The ability to export a list of files to a csv, use look ups to place the appropriate meta data, and then just import the metadata into Brandfolder is fabulous. In addition, in order to unleash the full value of our photography, enabling our web developers with the SmartCDN features has allowed for a tremendous array of applications for our photography. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

Searching for Assets is easy for me as an administrator but terribly difficult for our sales teams. I wish the search could be more intuitive for non-technical users. Also, there is live support available, but it seems they are never available. Sometimes my requests take longer than 48 hours for a response. They do make up for the delay, normally every time I do get ahold of support they go above and beyond in helping me. I only wish they were more responsive when I raise the flag. Review collected by and hosted on G2.com.

What problems is Brandfolder solving and how is that benefiting you?

Centralized locations of all authoritative brand elements. Our company has seen many marketing and branding professionals start, create, and then leave. This has left copy after copy of branding elements. Now with Brandfolder, we have a single source of truth. This may be a "talking point" for sales, but for us it has become a reality. Review collected by and hosted on G2.com.

Nicolle S.

Brand Manager

Mid-Market (51-1000 emp.)

11/22/2024

"Great tool to store creative files"

3.5/5

What do you like best about Brandfolder?

I like being able to store all of our photos and creative materials in one central location. The platform makes it easier to categorize all of my materials so I can find what I need faster as well. I like being able to group items together to easily share my creative materials with our distributors who need it. I don't really need to use or keep track of the assets in Brandfolder often, but it's always a nice reference point when I need it. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

It was a little tricky to figure out how to use Brandfolder initially, I did have to be walked through it with a team member. Compared to file storing services like Box or DropBox, it was a little harder to navigate. I also don't like sometimes when I need to share items to outside users, it will sometimes show other companies in my organization to my reviewers, we had to work around by creating links of specific assets to people, and it can get tricky- especially if you need to add something to an existing link. Review collected by and hosted on G2.com.

What problems is Brandfolder solving and how is that benefiting you?

Brandfolder allows us to store our creative files in one central location, without having to get bogged down mixing these creative assets with other files that our company utilizes. I don't have to go digging for anything, I know if I need something having to do with creative Brandfolder will 100% have it. Review collected by and hosted on G2.com.

Donald V.

Air Safety Investigator

Enterprise (> 1000 emp.)

8/18/2025

"I enjoy using the Brandfolder platform because it is user friendly and organized."

4/5

What do you like best about Brandfolder?

It is a easy to use platform where I can access pictures and other media for presentations. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

There is nothing I do not like about the program. Review collected by and hosted on G2.com.

Ryan W.

8/6/2025

"Effortless Asset Organization with Brandfolder"

5/5

What do you like best about Brandfolder?

I find it very easy to organize creative assets using Brandfolder. The tagging feature significantly enhances my ability to keep everything orderly. The simplicity of setup and ease of use are outstanding, making my work smoother and more efficient. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

nothimh Review collected by and hosted on G2.com.

Tristin K.

Social Media Content Creator

Small-Business (50 or fewer emp.)

11/22/2024

"Content Creator's Experience on Brandfolder"

4.5/5

What do you like best about Brandfolder?

The ease of sharing creative with our internal team as well as clients. I can quickly upload photos and videos which Brandfolder knows to select all new creative and gives me a link to share. You can also integrate videos into website pages directly from Brandfolder and any edits will be automatically updated from that file. I use Brandfolder to add and download creative assets daily in my role. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

Some sections can get slightly cluttered with brands that have more assets. It can take slightly longer to find older assets when digging through but we often use tags or the search function to help with this issue! Review collected by and hosted on G2.com.

Kaelee M.

Brand Manager

Mid-Market (51-1000 emp.)

11/22/2024

"A must have for agile marketing teams"

5/5

What do you like best about Brandfolder?

The support team at BF is so creative and solutions oriented. We have loved our introduction to the tool with our implementation team, they've been great. The tool is intuitive and the AI is beautiful. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

I wish the integrations were more robust. Like the Print UI, Canva, and printing integrations could use work. They are serviceable but they could all be pushed further and that would create more holistic solutions for clients. Review collected by and hosted on G2.com.

What problems is Brandfolder solving and how is that benefiting you?

Brandfolder is helping our team by providing easy access to assets to other teams across our company, giving our sales team an easy way to share collateral and information with clients easily, it allows teams to customize and print flyers for in-person events, and it gives us input via reporting on what collateral and assets we are making that folks are responding to and what they aren't using. Review collected by and hosted on G2.com.