--- title: AppsFlyer Reviews meta_title: 'AppsFlyer Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 780 reviews by the users' company size, role or industry to find out how AppsFlyer works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 780 scale: '5' date_modified: '2026-07-17' parent_category: name: Mobile Analytics url: https://www.g2.com/categories/mobile-analytics --- # AppsFlyer Reviews **Vendor:** AppsFlyer **Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 780 ## About AppsFlyer AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com. ## AppsFlyer Pros & Cons **What users like:** - Users appreciate the **comprehensive analytics** of AppsFlyer, facilitating accurate measurement and understanding of customer journeys. (25 reviews) - Users value the **comprehensive features** of AppsFlyer, enabling effective measurement, audience creation, and seamless integration. (24 reviews) - Users value the **simplicity and ease of use** in AppsFlyer's clean UI for enhanced campaign management. (21 reviews) - Users praise the **accurate cross-channel attribution** of AppsFlyer, leading to remarkable insights and informed decision-making. (21 reviews) - Users value the **accurate cross-channel attribution** of AppsFlyer, enhancing decision-making and ROI measurement in FinTech. (15 reviews) - Users value the **seamless integrations** of AppsFlyer, streamlining ad tracking and enhancing decision-making efficiency. (15 reviews) - Users praise the **user-friendly interface** of AppsFlyer, enhancing their ability to track and analyze app performance effectively. (15 reviews) - Reporting (14 reviews) - Users value the **dashboard usability** of AppsFlyer, finding it intuitive and easy to create customized insights. (13 reviews) - Easy Integrations (13 reviews) **What users dislike:** - Users find the **pricing of AppsFlyer excessively high** , complicating the decision-making process against competitors. (16 reviews) - Users report **data inaccuracy** with AppsFlyer, including inflated installs and unreliable performance tracking. (11 reviews) - Users criticize the **high pricing** of AppsFlyer, especially for smaller teams, leading to dissatisfaction and distrust. (9 reviews) - Users report serious **data management issues** , including inaccurate stats and limited download capabilities, undermining trust in the platform. (7 reviews) - Users criticize the **expensive pricing** of AppsFlyer, making it challenging for startups and smaller teams to afford. (7 reviews) - Implementation Complexity (7 reviews) - Users find the platform's **complexity daunting** , especially for new users navigating advanced features and data reports. (6 reviews) - Users find the **dashboard complex and inflexible** , leading to navigation challenges and data syncing delays. (6 reviews) - Integration Issues (6 reviews) - Slow Loading (6 reviews) ## AppsFlyer Reviews ### 1. Thank you for your feedback! How can I assist you further? **Rating:** 5.0/5.0 stars **Reviewed by:** Leandro S. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** User experience of the tool. Very cool product, great features. **What do you dislike about AppsFlyer?** Nothing. It's very good. Can't complain about **What problems is AppsFlyer solving and how is that benefiting you?** Attribution, seeing information about my app, installs and uninstalls **Official Response from Vera Kopylova:** > Leandro, thank you so much for taking the time to leave us a 5-star rating - it's much appreciated! ### 2. Very Cool **Rating:** 4.0/5.0 stars **Reviewed by:** Rafael M. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** Mapping the user journey within the applications **What do you dislike about AppsFlyer?** The price of the tool is very high when compared to others. **What problems is AppsFlyer solving and how is that benefiting you?** Mapping of the user journey **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 3. Best Marketing Analytics Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about AppsFlyer?** Channel wise LTV Cost per acquisition Fraud Threat Appealing Dashboards **What do you dislike about AppsFlyer?** Bit expensive for SMEs Add more training sessions **What problems is AppsFlyer solving and how is that benefiting you?** Appsflyer is a powerful tool that provides real-time dashboards with event-based insights. The dashboards are amazing and show you the true behavior of your customers. You can also perform deep dive analysis of customers, do event based segments and target accordingly. **Official Response from Vera Kopylova:** > We are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone! ### 4. AppsFlyer has made my work more efficient on a day to day **Rating:** 5.0/5.0 stars **Reviewed by:** Leslie L. | Senior Manager, Performance Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2023 **What do you like best about AppsFlyer?** AppsFlyer's user interface is straightforward to use, along with its modeled conversions for SKAdnetwork. This feature gives me a more accurate picture of performance across paid media channels, and I can better allocate my marketing dollars to top-performing channels. **What do you dislike about AppsFlyer?** Nothing at the moment; everything has been smooth sailing. **What problems is AppsFlyer solving and how is that benefiting you?** AppsFlyer is helping me more effectively attribute conversions to the channels that deserve credit. It is also able to fill in the gaps for me when there is missing data from SKAdnetwork. **Official Response from Vera Kopylova:** > Thank you Leslie for this 5-star review. We really appreciate you being a customer and helping to share the word about us. We’re here for you anytime! ### 5. Appsflyer **Rating:** 5.0/5.0 stars **Reviewed by:** Mariana T. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** The best part is being able to see the entire journey of my clients **What do you dislike about AppsFlyer?** The complexity of some metrics of the platform **What problems is AppsFlyer solving and how is that benefiting you?** Events in the app **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. We are here whenever you need. ### 6. Amazing Product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** Customer Engagement Easy Dashboards and Reports Easy Tracking of conversion Handle large customers smoothly **What do you dislike about AppsFlyer?** Should add more charts/graphs More videos on FAQ **What problems is AppsFlyer solving and how is that benefiting you?** Being a customer centric company, tracking customer behavior and attribution made simple with AppsFlyer. It captures all the touch points of a customer and we leverage this info to track a customer journey is amazing. **Official Response from Vera Kopylova:** > We are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone! ### 7. AppsFlyer Evaluation. **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2023 **What do you like best about AppsFlyer?** Greater reach and with higher quality. Assertiveness in reaching the target audience and return in the effectiveness of clicks on ads, bringing greater return on products. **What do you dislike about AppsFlyer?** Random ads for people who are not the target audience, or in unselected areas, irritating the user. Diverse audience from the selected in some scenarios. **What problems is AppsFlyer solving and how is that benefiting you?** Clean reach media, precise targeting, and with limitations. Assertiveness rate in reaching and targeting ads to the correct audience and more aligned with the product. **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 8. Appsflyer is essential for our metrics in acquisition, optimizations, and insights. **Rating:** 4.0/5.0 stars **Reviewed by:** Juliana R. | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** Complete and consolidated platform in the market. **What do you dislike about AppsFlyer?** Package price and additional items that are not included **What problems is AppsFlyer solving and how is that benefiting you?** Impartial assignment **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 9. Satisfied with the attribution and easy UI of Appsflyer **Rating:** 5.0/5.0 stars **Reviewed by:** Sai P. | Performance Marketer, Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2022 **What do you like best about AppsFlyer?** Being a content platform and having huge numbers of organic and inorganic installs, it becomes essential for us to analyze each traffic source carefully and negate poor-performing sources. We use Appsflyer daily to monitor the performance of various affiliate partners, influencers, Youtubers and traditional marketing channels of Google and Facebook. We distribute unique links among influencers and observe down the funnel conversion rates for each. **What do you dislike about AppsFlyer?** We are charged based on all installs (organic+inorganic) and with an increasing number of installs being tracked each day, using Appsflyer has become very expensive for us. Also, the funnel and retention analysis on Appsflyer is not very accurate. **What problems is AppsFlyer solving and how is that benefiting you?** Appsflyer is best suited for app-based companies and it has highly reduced our dependency on the analytics team because of its power-packed features which enable us to run most experiments on the Marketing front and measure the performance all by ourselves using the Appsflyer dashboard. I use it daily to create reports and analyze fluctuations in various cost metrics like CPM, CPI etc. Its click fraud prevention helps us in affiliate optimization and payouts. **Official Response from Vera Kopylova:** > Hi Sai, we are so grateful for your 5-star review. Thanks for sharing your feedback with the community and us. We are not charging based on organic installs, to avoid misunderstanding and get a clear picture of your payments, please contact our team at hello@appsflyer.com. We are here for you! ### 10. It's a great MMP, very easy to understand **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2023 **What do you like best about AppsFlyer?** I like the usability, its very easy, very intuitive **What do you dislike about AppsFlyer?** I believe there's nothing that I dislike **What problems is AppsFlyer solving and how is that benefiting you?** I really appreciate P360 premium, I believe it's very important or the campaigns health **Official Response from Vera Kopylova:** > Thank you so much for this 5-star review. We really appreciate you being a customer and helping to share the word about us. We’re here for you anytime! ### 11. Most Powerful Mobile Attribution Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2022 **What do you like best about AppsFlyer?** Very powerful, all-in one solution for mobile marketing. Apart from standard attribution & in-app events analytics, they also provides additional features like Xspend, fraud protection, Onelink, which are great tools to have on the table. **What do you dislike about AppsFlyer?** I would say the biggest obstacle to most companies is their pricing. I think AppsFlyer is one of the most expensive MMPs out there, and if you have a small budget you probably would better look for other MMP. **What problems is AppsFlyer solving and how is that benefiting you?** With Onelink and smart banner, it helps our web-to-app attribution & conversion. Also, we save a lot of time & effort by integrating AppsFlyer with different ads platform, so we don't need to integrate a bunch of SDK everytime we work on new channels. **Official Response from Vera Kopylova:** > Hi and thank you so much for this 5-star review. We really appreciate you being a customer and helping to share the word about us. We’re here for you anytime! ### 12. The tool is robust, intuitive, and offers excellent solutions for applications. **Rating:** 4.5/5.0 stars **Reviewed by:** Julia T. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** Usability Didactic and intuitive tool **What do you dislike about AppsFlyer?** I have no points related to appsflyer. **What problems is AppsFlyer solving and how is that benefiting you?** Challenges mainly of assignment **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. ### 13. an unbiased attribution platform that provides a variety of solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Fellipe K. | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** complete and well explained documentation platform **What do you dislike about AppsFlyer?** difficulty extracting data for marketing **What problems is AppsFlyer solving and how is that benefiting you?** decision making in marketing **Official Response from Vera Kopylova:** > Fellipe, we are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone! ### 14. Perfect and easy to use MMP with great analytics. **Rating:** 4.5/5.0 stars **Reviewed by:** Supriti H. | Performance Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2022 **What do you like best about AppsFlyer?** I like the ease of analysis that comes with Appsflyer. It has a vibrant colour scheme and the tool is very swift in its operation with a very quick response time and abundant features to adopt an insight-led approach for the Marketing team. On the overview, we can see a real-time performance at one glance, on clicking a channel we the whole campaign level data for that particular channel would be visible. Custom dashboards further help in closely monitoring different objectives, through visually interactive graphs/pie charts/line charts as per need. Activity level data helps us ensure if events are flowing smoothly and protect 360 lets us minimise fraudulent partners and ensure they get paid only for valid installs. With great insights and actionable, Campaign optimisation becomes super quick and easy. **What do you dislike about AppsFlyer?** We switched from Branch and have found that all the missing gaps of Branch, have been fulfilled by Appsflyer. I would like to say that Appsflyer is very expensive and it would be great if we could get a customised plan. **What problems is AppsFlyer solving and how is that benefiting you?** We use Appsflyer for measuring the effectiveness of all our marketing channels and attribute installs to their right source. It lets us build an audience on an app activity basis, divide them into test and control groups and then export to ad partners for AB testing, this lets us know about the brand/performance uplift any ad partner was able to get us. We also create one links and brand links for our affiliate partners and other places like physical QR, website, and social media handles. These one links and brand links can be analysed through the homepage itself. **Official Response from Vera Kopylova:** > Hi Supriti, thank you so much for this great review. We really appreciate you being a customer and helping to share the word about us. We’re here for you anytime. ### 15. Appsflyer has been our go-to solution for mobile app measurement and analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Udayan S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about AppsFlyer?** They are always ahead of the curve with regards to the ongoing mobile app measurement landscape. **What do you dislike about AppsFlyer?** Generally, my experience has been great with account reps. Some have been better than others. **What problems is AppsFlyer solving and how is that benefiting you?** Appsflyer has evolved with the evolving mobile app measurement landscape. They have done a good job of keeping their users educated of the changes along the way. **Official Response from Vera Kopylova:** > Hi Udayan! Thank you so much for this review. We really appreciate you being a customer. We’re here for you anytime. ### 16. Great MMP for app attribution and campaign analysis/optimization. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** October 27, 2022 **What do you like best about AppsFlyer?** The best thing about Appsflyer is the abundance of its features and easy-to-use User Interface. We switched from Branch, offering only platform-level attribution and deep linking capabilities. But with Appsflyer, we can do so much more; I especially like how it has filled gaps in our marketing strategy. Exporting reports or creating custom dashboards to keep an eye only on specific goals and objectives is very easy. Tracking and optimizing re-engagement and acquisition campaigns, event activity, retention, and day-to-day app opens are other useful and daily used features. They also keep updating the overview dashboards making it more and more convenient to use. **What do you dislike about AppsFlyer?** The uninstall tracking is not very accurate; also, we do not get cost data in the re-engagement dashboard, making optimizing these campaigns inconvenient and time-consuming. **What problems is AppsFlyer solving and how is that benefiting you?** We got a customized one-year plan where we get charged basis of total new installs, MAU and DAU. We use Appsflyer to monitor all our marketing campaigns on various ad platforms. We also frequently use the ad partner integration to experiment with different affiliate partners, decide their access levels and observe their performance metrics. Creating a custom audience, app activity-based audience, or any other event-performed audience is straightforward with AppsFlyer; we further pass these audiences to ad platforms and run campaigns. Appsflyer has helped us cut costs by enabling us better optimize the campaigns, remove low performing affiliate partners and keep only the best YouTubers and influencers basis their link performance. **Official Response from Vera Kopylova:** > Hi! We are incredibly grateful that you took the time out to leave this review. We hope your experience will only get better, and we're always here for you to solve any issues about getting cost data and others. Please don't hesitate to contact us at hello@appsflyer.com. Thank you! ### 17. The best mobile attribution platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Prashant Deepak S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2023 **What do you like best about AppsFlyer?** Accuracy & Fraud Reporting (Protect360). **What do you dislike about AppsFlyer?** Their FAQs are bit confusing. They should make YouTube videos for their basic FAQs and training too. **What problems is AppsFlyer solving and how is that benefiting you?** Tracking different campaigns - Social, Programmatic, Influencer etc. Retargeting users and more. **Official Response from Vera Kopylova:** > Hi Prashant! We are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone. ### 18. Its an awesome tracking tool for App Marketing. **Rating:** 5.0/5.0 stars **Reviewed by:** Harsh C. | Senior Performance Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about AppsFlyer?** It gives you a campaign-level report of your marketing efforts and tells you where you are precisely getting the fruit of your campaigns. Apps flyer in must needed tool in you app marketing journey, **What do you dislike about AppsFlyer?** There is nothing I dislike about Apps Flyer. It's an awesome tool for app marketers which solves a common problem of tracking issues in app marketing industry. Just a bit costly it is...but its worth. **What problems is AppsFlyer solving and how is that benefiting you?** Appsflyer helps you to track your marketing campaigns and gives you a campaign-based report which allows you to read the output you are getting from each of your campaigns. **Official Response from Vera Kopylova:** > hi Harsh, thank you so much for taking the time to leave us a 5-star rating - it's much appreciated! We are here for you anytime! ### 19. very rich experience in learning and accurate data for growth **Rating:** 5.0/5.0 stars **Reviewed by:** Adriano M. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2023 **What do you like best about AppsFlyer?** overview of performance, audiences, custom dashboard, DAU and MAU **What do you dislike about AppsFlyer?** Does not apply, given that the tool is complete. **What problems is AppsFlyer solving and how is that benefiting you?** Updates on information related to campaign and app performance. **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 20. AppsFlyer interface is very easy to understand and navigating through the tabs is seamless **Rating:** 4.5/5.0 stars **Reviewed by:** Utkarsh J. | Media Buyer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2022 **What do you like best about AppsFlyer?** P360 Fraud default reports help optimize the performance at granular levels and flag the site id and wrong installs to partners. Another is the pieces pull time significantly less, which helps save time a lot. **What do you dislike about AppsFlyer?** The full name doesn't get reflected in the account name section, that hinders them to choose the correct account in one go , so that's need to be corrected for better viewability **What problems is AppsFlyer solving and how is that benefiting you?** Clubbing different partners' data and integrating it with other partners feasibly also help collate the data in a single dashboard that helps saves times and provide productivity **Official Response from Vera Kopylova:** > Hi Utkarsh and thank you so much for this review. We really appreciate you being a customer. And we’re here for you anytime to consult and answer any questions you might have. ### 21. Optimizing Campaign Data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2023 **What do you like best about AppsFlyer?** The overview dashboards. They are very useful for obtaining brief information and provide different scenarios for the company campaigns. **What do you dislike about AppsFlyer?** The Pricing. It seems to be expensive for small companies with a restricted cash flow. **What problems is AppsFlyer solving and how is that benefiting you?** We used the feature OneLink to solve the problems of redirecting users to our page on different platforms and hardware. Additionally, the Audiences feature optimized our campaigns for web traffic. **Official Response from Vera Kopylova:** > Thank you so much for this review. We really appreciate you being a customer. We’re here for you anytime! ### 22. A tool of extreme importance **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** The ease of use, the support we have in each execution, and the agility throughout the process. **What do you dislike about AppsFlyer?** At the moment, I don't see anything I dislike or any disadvantage in using appsFlyer. **What problems is AppsFlyer solving and how is that benefiting you?** At this moment, the fraud numbers. **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 23. Data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** User traceability, and information about the completion of each step. **What do you dislike about AppsFlyer?** I have no complaints about the tool. At the moment, we are not using it to its full potential. **What problems is AppsFlyer solving and how is that benefiting you?** Gain visibility of information by user and their behavior within each deployed application **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 24. Appsflyer is the best MMP i have used so far in my career **Rating:** 5.0/5.0 stars **Reviewed by:** Yeshwendra S. | MARKETING MANAGER, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about AppsFlyer?** Attribution feature of Appsflyer plus this is industry adopted which makes life easier to work with different affiliates and vendors in the market. I'd recommend appsflyer to everyone searching for a MMP **What do you dislike about AppsFlyer?** So far i haven't came accross any such features which i dislike. Although, if they can come up with some idea to track uninstall in a better way that would be really helpful. **What problems is AppsFlyer solving and how is that benefiting you?** Tracking Attribution for different channels and providing detailed reports of clicks, installs, and lower funnel events are helping us to draw some major conclusions. **Official Response from Vera Kopylova:** > Hi Yeshwendra, we are incredibly grateful that you took the time to leave us such a heartwarming review. We appreciate you being a customer and we are here for you anytime! ### 25. The most complete plataform I've had in touch. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** Integration with partners, features of fraud prevention, onelinks and also reports. **What do you dislike about AppsFlyer?** The package limits of installs and engagement **What problems is AppsFlyer solving and how is that benefiting you?** Apssflyer contributed for deep optimization according to my business challenges. So it also helps us to qualify our traffic. **Official Response from Vera Kopylova:** > We are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone! ### 26. Most convenient and advanced MMP **Rating:** 5.0/5.0 stars **Reviewed by:** Soorya S. | Growth Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2022 **What do you like best about AppsFlyer?** Appsflyer is a customer experience first and feature-dense app attribution platform. Appsflyer is our source of truth to track daily installs attained from various marketing channels and sources. With the new enhanced dashboard, all the metrics and conversion rates can be seen in a fraction of a second. Creating custom dashboards is easy and usually helps my team lead in monitoring important metrics and objectives. Appsflyer offers a super smooth interface and even smoother experience. Whatever I need, to better optimise my campaigns, I can find it here. **What do you dislike about AppsFlyer?** I can not think of any downsides for Appsflyer. It has always been my most favourite App attribution tool. **Recommendations to others considering AppsFlyer:** Appsflyer is undoubtedly a very expensive tool, have to be mindful of the use cases before signing a long-term contract. **What problems is AppsFlyer solving and how is that benefiting you?** Appsflyer helps us in seeing channel-level installs and the various user funnels and conversion rates. It also helps us map weekly retention in terms of the app open and app uninstall on campaign and ad level, this helps in setting the strong ground for the Marketing strategies. Measuring the effectiveness of re-engagement campaigns on various ad platforms through the incrementality feature is a boon and has helped us save huge marketing spends which resulted in zero and sometimes negative uplift. Integrating ad partners and affiliates is easy and mostly all partners are available on Appsflyer, P360 lite helps us in basic fraud and click analysis. **Official Response from Vera Kopylova:** > Hi Soorya! We are incredibly grateful that you took the time out to leave us such a beautiful review. We will share this with the product team to let them know to keep up the amazing work. Thank you! ### 27. Great tool for marketing teams **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2023 **What do you like best about AppsFlyer?** Seems easy to use. It provides several materials to help on marketing matters. **What do you dislike about AppsFlyer?** Nothing in special. I've heard its kind of expensive, but I understand the tool costs. **What problems is AppsFlyer solving and how is that benefiting you?** I've used the data analytics to enhance my company's performance. It helps me to transform my insights in better decisions to my company, which increased its performance. **Official Response from Vera Kopylova:** > Thank you so much for this 5-star review. We really appreciate you being a customer and helping to share the word about us. We’re here for you anytime. ### 28. Incredible for daily accompaniments! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2023 **What do you like best about AppsFlyer?** I love measurement tools, they help a lot in day-to-day activities and in building insights for clients/brands along with predictive analysis. **What do you dislike about AppsFlyer?** I don't usually use the linking finger much. I believe it could be more intuitive and explanatory for someone who has never used it. **What problems is AppsFlyer solving and how is that benefiting you?** It is helping me validate the clicks and the traffic and audience of the apps. **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. We are here whenever you need. ### 29. Great experience for campaign data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2023 **What do you like best about AppsFlyer?** The analytical board is the best part of the AppsFlyer. It provides interesting and fast insights to the deciders **What do you dislike about AppsFlyer?** The pricing is a little bit expensive for small companies **What problems is AppsFlyer solving and how is that benefiting you?** The Área of Business Intelligence of my company was very poor. AppsFlyer helped the company to start the solutions for this área. **Official Response from Vera Kopylova:** > Thank you so much for this review. We really appreciate you being a customer. We’re here for you anytime! ### 30. Their onboarding experience is terrible! **Rating:** 0.0/5.0 stars **Reviewed by:** Wesley N. | SaaS Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2022 **What do you like best about AppsFlyer?** So far, nothing. This onboarding experience is a waste of time. **What do you dislike about AppsFlyer?** Had I known that the onboarding experience was so impersonal, I would have signed up with Adjust. To bring new clients on with a muted, shared session, where you cannot ask questions, is probably the poorest experience in onboarding that I have ever been involved with. They might as well send out a video. **What problems is AppsFlyer solving and how is that benefiting you?** Attribution. **Official Response from Vera Kopylova:** > Hi Wesley! I'm sorry to hear you had a frustrating experience, but we really appreciate you bringing these issues to our attention. You can use our step-by-step onboarding guide (https://support.appsflyer.com/hc/en-us/articles/207033486-Getting-started-Onboarding-for-marketers) and feel free to always contact our support at hello@appsflyer.com if you have any questions. Thank you! ### 31. Great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** Essential for app operarions and paid media **What do you dislike about AppsFlyer?** Nothing! The platforms does everything that we expect from it **What problems is AppsFlyer solving and how is that benefiting you?** Tracking user's mobile app usage and serving useful data to our databases **Official Response from Vera Kopylova:** > We are incredibly grateful that you took the time to leave us a 5-Star review. ### 32. Most complete and efficient MMP in the market **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** Partnership and full set of tools for measurement and growth **What do you dislike about AppsFlyer?** Some features can be a bit too pricy and this blocks adoption **What problems is AppsFlyer solving and how is that benefiting you?** Proper app measurement and cross-channel attribution **Official Response from Vera Kopylova:** > We are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone! ### 33. AppsFlyer is the only app analytics software your team needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 15, 2023 **What do you like best about AppsFlyer?** How easy it is to use and how granular you can get. Also, the One source of truth for our marketing efforts. **What do you dislike about AppsFlyer?** The support team is unavailable and supporting articles not relevant. **What problems is AppsFlyer solving and how is that benefiting you?** To understand where our conversions are happening. This gives us a better chance to optimize our efforts and budget. **Official Response from Vera Kopylova:** > Thank you so much for this 5-star review. We really appreciate you being a customer and helping to share the word about us. ### 34. Most versatile Mobile Marketing Platform (MMP) in the market **Rating:** 4.5/5.0 stars **Reviewed by:** Ansh S. | Graphics Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2022 **What do you like best about AppsFlyer?** With the help of this platform, you will be able to track how many customers viewed your application and how many of them installed it on their systems or devices. This software helps you to keep track of all your customer's journeys. **What do you dislike about AppsFlyer?** With this platform, you can track the no. of installs, but the uninstallation information is improper and not accurate every time. While tracking your customer's journey, their full name is not generated in the tracking data. **What problems is AppsFlyer solving and how is that benefiting you?** Perfect solution for marketing and campaigning. Helping our employees to keep track of our regular customers. And generate the analyzed report accordingly. **Official Response from Vera Kopylova:** > Hello and thank you for taking the time and leaving us a review. We are happy you're our customer. We're here for you anytime! ### 35. One tool for all **Rating:** 5.0/5.0 stars **Reviewed by:** Pragati P. | Sr. Executive , Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about AppsFlyer?** Easily accessible and helpful while integrating with other tools. **What do you dislike about AppsFlyer?** It lags sometime at night. There's is no particular template id. **What problems is AppsFlyer solving and how is that benefiting you?** It helps to create one link which contributes to fetch our user data. **Official Response from Vera Kopylova:** > Hi Pragati! Thank you so much for taking the time to leave us a 5-star rating - it's much appreciated! ### 36. Best Mobile marketing platform in India **Rating:** 5.0/5.0 stars **Reviewed by:** Rakesh Loutan R. | Senior Manager - Marketing, Online Media, Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2022 **What do you like best about AppsFlyer?** The best thing I like about AppsFlyer is the accurate data and customised with protecting 360 to save fraud clicks and data. it also helps if you want to integrate any new partner. **What do you dislike about AppsFlyer?** they usually charge additional cost for tracking web data as well where GA is free for app and web both. hence i would recommend appflyer to sell this in one package only **What problems is AppsFlyer solving and how is that benefiting you?** They are solving all lot's of attribution issue since the data is matching with our internal database to track the correct data and we can optimize in a better way **Official Response from Vera Kopylova:** > Hi Rakesh! We really appreciate you taking the time to share your rating and opinion with us. We look forward to continue working together! ### 37. Event rich in insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** Visibility of the future and the new moment of the advertising market **What do you dislike about AppsFlyer?** Ambient noise from the hall was disrupting the sound of the presentations **What problems is AppsFlyer solving and how is that benefiting you?** SSOT **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. We are here whenever you need. ### 38. AppsFlyer by Valdir **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** Service, and usability. Optima's features **What do you dislike about AppsFlyer?** AppsFlyer has a somewhat steep price. **What problems is AppsFlyer solving and how is that benefiting you?** A platform that provides impartiality for my assignments **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 39. Overall good experience **Rating:** 5.0/5.0 stars **Reviewed by:** Priyanka A. | Adoperation and finance, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2022 **What do you like best about AppsFlyer?** We can easily integrates with numerous apps with unlimited access and download reports then share it with pubs **What do you dislike about AppsFlyer?** Work slowly, hanging sometimes which i dn't like **What problems is AppsFlyer solving and how is that benefiting you?** Overall it is a good experience and i can eaily track the numbers and download the reports **Official Response from Vera Kopylova:** > Hi Priyanka! We are grateful that you took the time to leave us this review. Your feedback helps us to improve our product and service for everyone. ### 40. Amazing experience with this versatile MMP. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about AppsFlyer?** Appsflyer helps us in optimising our Marketing Campaigns with ease. The detailed analytics helps us optimise the entire funnel right from campaign ideation to campaign launch and allocating budget to various channels. It helps us manage and improve existing acquisition channels by helping us test the efficacy of these channels. Audience creation and export of these audiences to ad partners and partner/agency/affiliate integration, sending event postbacks and click and impression trackers is also very flexible with Appsflyer. To ensure the sanity of in-app event-focused campaigns, we can keep an eye on the activity trends of each event and get in touch with the data team in case of any irregularity in this pipeline. **What do you dislike about AppsFlyer?** Analysing reengagement campaigns is very tough as we can not see the cost data on this dashboard and hence only get partial visibility of the numbers. It would be great if in the overview, instead of giving broader groupings like inorganic or organic traffic, we could get specific sources for the inorganic traffic. **What problems is AppsFlyer solving and how is that benefiting you?** We found AppsFlyer to be the perfect solution for our app attribution, funnel and user analytics, marketing campaign optimisation, influencer management and click fraud prevention. Using Appsflyer is fairly convenient with a vibrant User Interface and neat feature layout. We can customise the overview according to our daily analytical needs or even have separate dashboards centred around various objectives. Protect360 further helps us in cost saving by marking these sources and eliminating fraud traffic. Analysing DAU trends, retention and re-engagement is fairly simple too. **Official Response from Vera Kopylova:** > Hi and thank you so much for this 5-star review. We really appreciate you being a customer and helping to share the word about us. We’re here for you anytime! ### 41. Friendly platform, products that keep up with market updates. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2023 **What do you like best about AppsFlyer?** Ease of seeing the results on the platform **What do you dislike about AppsFlyer?** The cost of the tool is high. The raw data is not easily integrated into a database like BigQuery. **What problems is AppsFlyer solving and how is that benefiting you?** Optimization of media source, diversification of acquisition inventory, acquisition of valid (non-fraudulent) traffic **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. We are here whenever you need. ### 42. Good for attribution, great integrations and API docs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2022 **What do you like best about AppsFlyer?** Mainly used it for reporting purposes. I like the flexibility it gives in the APIs and Data Locker to fetch the data in the relevant format for consumption. Also quite helpful GUI for tracking and reporting purposes + almost all widely used martech integrations. **What do you dislike about AppsFlyer?** User roles and permissions I think? Maybe I haven't explored it as much but from what I could gather only super users could make/request API connection changes etc. **What problems is AppsFlyer solving and how is that benefiting you?** It is pretty good for our app campaign performance analytics - be it to view the reporting on the apps or use the APIs to fetch/send data to ad platforms or for our internal reporting seamlessly. **Official Response from Vera Kopylova:** > Hi! We are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone! ### 43. Great tool for marketing teams (enhance better decision making) **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2023 **What do you like best about AppsFlyer?** Seems easy to use. You can find a lot of materials to help you in case of any questions **What do you dislike about AppsFlyer?** Nothing in special. I`ve heard that it can be expensive (but I understand) **What problems is AppsFlyer solving and how is that benefiting you?** Helping to track marketing campaigns **Official Response from Vera Kopylova:** > Hello and thank you for your 5-star review. We are grateful that you shared your opinion with us and the community. ### 44. Best mobile attribution tracker available **Rating:** 5.0/5.0 stars **Reviewed by:** Pavel M. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2022 **What do you like best about AppsFlyer?** 1) one of the best skad solutions out of the box 2) integration capabilities 3) custom events with values out of the box 4) pretty viable free tier however you are still lockedout of must have features 5) data export options - appsflyer is just the beginning and there is a lot to work on afterwards 6) premade network support - appsflyer is one of the top 3 attribution trackers on the markets 7) deeplinking 8) custom tracker links **What do you dislike about AppsFlyer?** 1) When it comes to deeplinks branch cat be a bit more sophisticated and capable solution. 2) Documentation quality - at this point of maturity you can sometimes be caught by either single outdated or just two contradictory pieces of documentation. **What problems is AppsFlyer solving and how is that benefiting you?** Cross channel Mobile attribution tracker - amid the top competitors like Adjust and Branch AppsFlyer is clearly a top-notch solution. Getting all data together, analyzing organic traffic. **Official Response from Vera Kopylova:** > Hi Paul! We are incredibly grateful that you took the time to leave us this great review. And we're always here if you have any questions at support@appsflyer.com ### 45. it is a very good tool for app attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2023 **What do you like best about AppsFlyer?** Different types of app analytics for insights **What do you dislike about AppsFlyer?** Values ​​and usability of the tool for creating views **What problems is AppsFlyer solving and how is that benefiting you?** All part of attributing app campaigns and generating insights for decision making **Official Response from Vera Kopylova:** > Thank you so much for this 5-star review. We really appreciate you being a customer and helping to share the word about us. We’re here for you anytime. ### 46. Best tool to measure app **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2023 **What do you like best about AppsFlyer?** it is the most complete tool on the market. **What do you dislike about AppsFlyer?** I don't have, I really like the tool, **What problems is AppsFlyer solving and how is that benefiting you?** Improve the optimizations and understanding of which data we are delivering. **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 47. Another horrible AppsFlyer experience, very disappointed. **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2022 **What do you like best about AppsFlyer?** I liked that they have some experience in attribution, but their product is lacking severely. I regret spending any of my time with this product. **What do you dislike about AppsFlyer?** It is very low-quality software which was very frustrating to get to function. I think that it was charging us when it wasn't supposed to for fake attributions. Customer support was horrible and condescending and surprisingly refused to help us. **What problems is AppsFlyer solving and how is that benefiting you?** It hasn't been able to solve our problems. I am not sure why there are any good reviews of this product. STAY AWAY FROM APPSFLYER **Official Response from Vera Kopylova:** > Hi, I'm sorry to hear you had a frustrating experience, but we really appreciate you bringing your issues to our attention. Would you mind sharing the number of the ticket so that we could look into it with our support team to understand better your use case and challenges? We would really appreciate you taking the time to answer us back. ### 48. With Appsflyer we get better results in our marketing campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Dio F. | Managing Director, Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 03, 2022 **What do you like best about AppsFlyer?** It has very important integrations that give us more complete information about the reach of our campaigns, such as Facebook for businesses, Google ads, mixpanel, Twitter. It allows quick access to all the information you need from the control panel. It is also very remarkable its easy navigability and intuitive design. **What do you dislike about AppsFlyer?** We have noticed that some reports are not as accurate or precise as we would like, which has forced us to carefully review each report to avoid errors. The downloading of the files is not as fast as I would like, but I'm not sure if this is a problem with the program or my internet connection. And although the program is easy to use, the few times we have needed help from technical support, communication has been impossible. **Recommendations to others considering AppsFlyer:** Undoubtedly, by knowing first hand and from reliable sources, the best analysis of the marketing campaigns we are creating, we can improve with each campaign, attracting many more potential customers and increasing our sales. We are achieving all this thanks to the help provided by this program, so we highly recommend it. **What problems is AppsFlyer solving and how is that benefiting you?** We use this tool in the marketing department to track and analyze our marketing campaigns and know how much or little reach or impact they are generating in our customers and potential customers. It is a very intuitive and easy to use program, with diagrams, panels and graphs very well explained, allowing us to understand everything without so many complications. **Official Response from Vera Kopylova:** > Hi Dio, thank you so much for your 5-star review! We really appreciate you being a customer and helping to share the word about us. It's much appreciated. ### 49. Great Service **Rating:** 4.5/5.0 stars **Reviewed by:** Steve S. | Email Development Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about AppsFlyer?** Their product is very deep. We signed up looking to using one small facet of their services and quickly began to realize how many other things they do that we could utilize that could help us. **What do you dislike about AppsFlyer?** Their UI can be a bit rough at times. If you're not familiar with the service or have someone taking you through it, you can quickly be lost. We've had to implement training in order to ensure partner success. **Recommendations to others considering AppsFlyer:** Support is key. It's a great product, but can be difficult to understand at times. Luckily they have great CX. **What problems is AppsFlyer solving and how is that benefiting you?** We were looking for a partner to help us with deep linking. With robust apps for both iOS and Android, we wanted to ensure our customers could get deep into our platform regardless of where they click. **Official Response from Vera Kopylova:** > Hi Steve! We are grateful that you took the time out to leave us a review. Your feedback helps us to improve service for everyone. ### 50. It's awesome. **Rating:** 5.0/5.0 stars **Reviewed by:** Abhinav K. | CEO & Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2022 **What do you like best about AppsFlyer?** I can't selecte or choose only a single best thing because everything is excellent. **What do you dislike about AppsFlyer?** There is nothing to dislike. Everything is fine according to me. **What problems is AppsFlyer solving and how is that benefiting you?** Appsflyer solves the tracking issue we use to face. And we could approach clients very easily by its MMP links **Official Response from Vera Kopylova:** > Hi Abhinav. Thank you so much for this 5-star review. We really appreciate you being a customer and helping to share the word about us. We’re here for you anytime! ## AppsFlyer Discussions - [Does AppsFlyer have a Mobile App?](https://www.g2.com/discussions/mobile-app-fdd92264-8c5e-47f7-a8c5-85326b1c720a) - 1 comment, 2 upvotes - [What is the best way to download raw data for multiple media sources?](https://www.g2.com/discussions/29774-what-is-the-best-way-to-download-raw-data-for-multiple-media-sources) - 1 comment, 1 upvote - [How does AppsFlyer attribute exactly? Is it Data Driven? Time Decay?](https://www.g2.com/discussions/29765-how-does-appsflyer-attribute-exactly-is-it-data-driven-time-decay) - 1 comment, 1 upvote - [How have you best integrated Amplitude and AppsFlyer?](https://www.g2.com/discussions/29424-how-have-you-best-integrated-amplitude-and-appsflyer) - 1 comment, 1 upvote - [what is the best way to collect all data from the export data and get an over view?](https://www.g2.com/discussions/29360-what-is-the-best-way-to-collect-all-data-from-the-export-data-and-get-an-over-view) - 1 comment, 1 upvote - [View AppsFlyer pricing details and edition comparison](https://www.g2.com/products/appsflyer/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+09%3A36%3A14+-0500&secure%5Bsession_id%5D=531b1ac1-9df2-45c3-9e4e-4aeb4a86dfed&secure%5Btoken%5D=c39913fc9e7f61d65b9341002cdc399c3bf53ba5cdaa5f4b53be95a8ccb38ef3&format=llm_user) ## AppsFlyer Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 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Integrations **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Centralized computation** - Centralized Computation **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Testing Tools** - Dynamic Versioning - A/B Testing **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Audience Targeting** - Geographic Targeting - Device/OS Targeting - Retargeting **Localized computation** - Localized computation **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Analytics** - Digital Analytics - Attribution - Data Sharing and Exporting **Engagement** - Coupons and Promotions **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Business Continuity Management** - Multi-step Planning - Adaptive Learning **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Variation Testing** - A/B Testing - WYSIWYG Editor - Percentage of Traffic - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top AppsFlyer Alternatives - [Singular](https://www.g2.com/products/singular/reviews) - 4.5/5.0 (501 reviews) - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (131 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (716 reviews)