--- title: AppsFlyer Reviews meta\_title: 'AppsFlyer Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 780 reviews by the users' company size, role or industry to find out how AppsFlyer works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 780 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Mobile Analytics url: https://www.g2.com/categories/mobile-analytics --- # AppsFlyer Reviews & Product Details Visit Website AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com. * * * Product Website AppsFlyer Seller [AppsFlyer](https://www.g2.com/sellers/appsflyer) Discussions [AppsFlyer Community](https://www.g2.com/products/appsflyer/discuss) Languages Supported German, French, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified) Solution Type All-in-One Overview by Vera Kopylova Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/appsflyer/pricing) ## AppsFlyer Integrations (28) What do users say about integrations? Verified by AppsFlyer [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Marketing (formerly Salesforce Marketing Cloud) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Asa.Team ](https://www.g2.com/products/asa-team/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Braze ](https://www.g2.com/products/braze/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") CleverTap ](https://www.g2.com/products/clevertap/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Databricks ](https://www.g2.com/products/databricks/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") EwIMS ](https://www.g2.com/products/ewims/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook for Business ](https://www.g2.com/products/facebook-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Firebase ](https://www.g2.com/products/firebase/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Cloud BigQuery ](https://www.g2.com/products/google-cloud-bigquery/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Kayzen ](https://www.g2.com/products/kayzen/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") MAX by AppLovin ](https://www.g2.com/products/max-by-applovin/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta AI App ](https://www.g2.com/products/meta-ai-app/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta Audience Network ](https://www.g2.com/products/meta-audience-network/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Metabase ](https://www.g2.com/products/metabase/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Power BI ](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Mixpanel ](https://www.g2.com/products/mixpanel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Mobile App Development ](https://www.g2.com/products/grey-chain-mobile-app-development/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") MoEngage ](https://www.g2.com/products/moengage/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") RevenueCat ](https://www.g2.com/products/revenuecat/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Snowflake ](https://www.g2.com/products/snowflake/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Swaarm ](https://www.g2.com/products/swaarm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tableau ](https://www.g2.com/products/tableau/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") TikTok Ads ](https://www.g2.com/products/tiktok-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Trackier ](https://www.g2.com/products/trackier/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Unity ](https://www.g2.com/products/unity/reviews) Show More ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") IB Verified User in Banking Small-Business (50 or fewer emp.) 6/23/2023 "AppsFlyer Evaluation." 2/5 What do you like best about AppsFlyer? Greater reach and with higher quality. Assertiveness in reaching the target audience and return in the effectiveness of clicks on ads, bringing greater return on products. Review collected by and hosted on G2.com. What do you dislike about AppsFlyer? Random ads for people who are not the target audience, or in unselected areas, irritating the user. Diverse audience from the selected in some scenarios. Review collected by and hosted on G2.com. What problems is AppsFlyer solving and how is that benefiting you? Clean reach media, precise targeting, and with limitations. Assertiveness rate in reaching and targeting ads to the correct audience and more aligned with the product. Review collected by and hosted on G2.com. Show More Response from Vera Kopylova of AppsFlyer [Editedit](https://www.g2.com/survey_responses/appsflyer-review-8249578/official_response/edit) Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. Validated ReviewerIncentivizedSource: Seller inviteAI Translated MK Marnix K. Mid-Market (51-1000 emp.) 7/8/2020 "AppsFlyer it works, but it is far from easy to work with." 1.5/5 What do you like best about AppsFlyer? AppsFlyer's OneLink feature works really well, it allows you to create dynamic links that can be used both on social media and physical media such as QR codes. It allows you to create deep-links to your app and if the app is not installed the user will automatically land on a webpage of your choice. Everything can be configured which makes it a powerful feature. Review collected by and hosted on G2.com. What do you dislike about AppsFlyer? The AppsFlyer integration is not really straightforward and can take allot of effort, especially debugging things is hard. The web interface of AppsFlyer is compared to other tools like Firebase quite hard to work with and hard to understand, in some cases I would even argue that it is unworkable. Review collected by and hosted on G2.com. Recommendations to others considering AppsFlyer: If I'm being extremely honest I would not recommend AppsFlyer based on the fact that there are other tools that might be easier to work with, such as Firebase. Review collected by and hosted on G2.com. What problems is AppsFlyer solving and how is that benefiting you? We use AppsFlyer mostly to be able to create links that we can change and track dynamically. Normally a QR code would contain a static link, in our case QR codes now contain AppsFlyer OneLink's that are static on their own but the destinations they redirect to can be configured and changed. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about AppsFlyer? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about AppsFlyer ](https://www.g2.com/products/appsflyer/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity about 6 years ago Does AppsFlyer have a Mobile App? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/mobile-app-fdd92264-8c5e-47f7-a8c5-85326b1c720a) GU Guest User • Last activity about 2 months ago What is AppsFlyer used for? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/appsflyer-what-is-appsflyer-used-for) [ View all Discussions ](https://www.g2.com/products/appsflyer/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 12 months ### Average Discount 9% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/appsflyer/pricing) ## How much does AppsFlyer cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 6 purchases. 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