[ AppsFlyer Reviews ](https://www.g2.com/products/appsflyer/reviews) [ AppsFlyer Reviews ](https://www.g2.com/products/appsflyer/reviews) # AppsFlyer Features ##### ## Metrics (14) Engagement Configures and accurately measures an appropriate measure of engagement, such as average session length. Exit Tracking Accurately determines where users close the app during their sessions. Retention Accurately measures bounce rate. Return Tracks user return rates and related metrics. Conversions Tracks what proportion of users convert via a certain action. Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Uninstall Tracking Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Location Tracking Identify the physical location of an individual, asset, device, etc. ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Retention Tracking Measures the retention rate and satisfaction of customers. Visitor Tracking Track visitors and purpose of visits Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Revenue Tracking Show More ##### ## Variation Testing (4) A/B Testing Test changes to a screen by administering the change to a portion of visitors and measuring conversion. WYSIWYG Editor Quickly create variant web pages with an easy-to-use WYSIWYG editor. Percentage of Traffic Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. Multivariant Testing Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. Show More ##### ## Reporting (2) Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Reports and Dashboards Access pre-built and custom reports and dashboards. Show More ##### ## Personalization (3) Standard Targeting Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration. Custom Targeting Show different versions based on any variable set up to be tracked on the app's back end. Data Segmentation Segment data by various user demographics to find deeper trends within specific user groups. Show More ##### ## Administration (4) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Show More ##### ## User Identification (3) User Segmentation Enables the view of analytic data based on user segment. Geolocation Identifies users locations. Predictive Analytics Predict future data based on historical data sets Show More ##### ## Tracking & Reporting (8) Custom Event Tracking Enables you to define custom events for analysis. Real-Time Insights Provides real-time reports. Attribution Measures user acquisition analytics. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities User Path Tracking Displays a users progress throughout specific paths in an application. User Activity History Displays a users activity history. Multi-Channel Attribution A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey In-App Events Tracking Track user activities and events within an application. Show More ##### ## Analysis (10) Application Attribution Attributes app installs to the marketing campaigns and media sources that drove it. Campaign Analysis Measures impact and effectiveness of mobile marketing campaigns. Uninstall Tracking Measures user-level uninstall insights. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Multi-Channel Attribution A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Activity Tracking Track and document all activities across devices, networks, and other systems Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Show More ##### ## Campaigns (14) Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Bulk SMS Provides templates for mass mobile messaging campaigns Two-Way Text Messaging Facilitates two-way text messaging to encourage consumer engagement and loyalty Email Campaigns Personalizes and optimizes email mobile marketing campaigns. Audience Segmentation Identifies the most granular audience segments based on actions, inactions, and user properties. Campaign Segmentation Group campaigns by project, client, or campaign for better management. Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Multi-Campaign Manage multiple campaigns in one system Email Marketing Create and send email blasts/campaigns Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Location-Based Marketing SMS Marketing Send promotional campaigns or transactional messages via text messages Real-Time Notifications Notifications that are delivered to users as soon as an event occurs Mobile Alerts Notifications via mobile devices Show More ##### ## Engagement (2) Coupons and Promotions Sends out coupons and promotions to reward and entice mobile device users. Social Promotion Market event via social media tools Show More ##### ## Platform (5) Optimization Optimizes marketing campaigns for mobile devices. Integrations - Mobile Marketing Integrates advertising/campaigns into mobile applications, games, and mobile browsers. Internationalization Facilitates global text message and mobile marketing campaigns. Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Authoring Tools (6) Ad Templates Offers pre-made ad templates that can be filled in. HTML5 Authoring Allows users to make ads using HTML5. Automated Ad Creation Auto-creates ads using templating and/or data. Lanugage Translation Provides tools to produce ads in multiple languages. Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements WYSIWYG Editor What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Show More ##### ## Testing Tools (2) Dynamic Versioning Allows for multiple versions of a marketing campaign to be run simulanteously. A/B Testing Test changes to a screen by administering the change to a portion of visitors and measuring conversion. Show More ##### ## Publishing Tools (5) Demand Side Platform Built-in Provides a demand side platform within the software itself for ad distribution. Demand Side Platform Integration Offers integrations with outside demand side platforms for ad distribution. Campaign Scheduling Schedules marketing campaigns. Task Scheduling Track and manage the scheduling of tasks Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Trading (9) Keyword Tracking Ties click activity to specific keywords to identify fraud trends. Refund Management Features to help defend and manage refunds from ad networks. Third-Party Integrations Set up connections to third-party platforms to improve business processes Click Tracking Track the amount of clicks on individual products to measure campaign results Time on Site Tracking Track the amount of time users spend on websites ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Visitor Tracking Track visitors and purpose of visits Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Show More ##### ## Threat Detection (9) Account Alerts Sends real-time notifications of suspicious activity. Threat Detection Identifies and alerts to click fraud threats. IP Address Monitoring Tracks clicks by IP address and monitors behavior based on IP. Rules Allows users to create specific defense rules based on levels such as campaign, keyword, landing page, or device type. Email Alerts Receive and/or send email notifications for urgent updates, requests, or other information Activity Monitoring Track and report on everything that happens within the system or network Social Media Monitoring Track activity on sites such as Facebook, Twitter, Instagram, etc. VPN Detection Ability to determine if a device is using a VPN Bot Detection Identify bot traffic Show More ##### ## Blocking (4) Manual IP Blocking Allows users to block IPs of suspicious users. Automated IP Blocking Audits every click and automatically blocks suspicious IPs. Cross-Campaign Blocking Enables users to block an IP across all campaigns account-wide. Multi-Campaign Manage multiple campaigns in one system Show More ##### ## Platform Basics (6) Attribution Windows Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed. Retargeting Attribution Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app. Validation Rules Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting. Cross-platform attribution Provides tracking attribution tracking across multiple platforms, i.e. web and app. Fraud Detection Has app install fraud protection capabilities based on indicators from both web and app activity. Post-Fraud Attribution Ability to attribute fraud after the event was attributed to a partner. Show More ##### ## Platform Data (6) Uninstall Metrics Supplies metrics around when users remove an app from their device. Retention Metrics Provides app retention metrics based on channels, platforms, or media source. Analytics Dashboard Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc. Cross-channel insights Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place. Custom Dashboards Provides the ability to create custom reporting dashboards to further explore attribution data. Data Segmentation Ability to segment data to uncover trends in user engagement and reporting metrics. Show More ##### ## Audience Targeting (3) Geographic Targeting Directs traffic based on user's location Device/OS Targeting Directs traffic based on user's device and/or operating system Retargeting Offers pixel tracking or similar features to help users create retargeting campaigns Show More ##### ## Analytics (3) Digital Analytics Tracks visitor engagement metrics such as visits and clicks Attribution Offers attribution data to provide insight into which links are generating the most streams or sales Data Sharing and Exporting Tools for sharing or exporting analytics data Show More ##### ## Centralized computation (1) Centralized Computation Offers a centralize, neutral location for parties to conduct data analysis. Show More ##### ## Localized computation (1) Localized computation Offers localized computation, where data remains where it resides and is called by API in order to conduct analysis. Show More ##### ## Agentic AI - Value Selling Tools (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Business Continuity Management (4) Multi-step Planning Ability to break down and plan multi-step processes Adaptive Learning Improves performance based on feedback and experience AI/Machine Learning Software program that continuously adjusts its behavior based on observed data Scenario Planning Develop potential scenarios to identify risks and opportunities Show More ##### ## Agentic AI - Mobile Marketing (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Campaign Planning Plan and strategize marketing campaigns Show More ##### ## Agentic AI - Click Fraud (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Creative Management Platforms (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Additional Functionality (120) Campaign Analytics Track and interpret campaign performance metrics Geolocation Determines the location of a device using GPS or an IP address Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Session Recording Record active support and chat sessions for auditing and training Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Threat Intelligence Information to prevent, understand and identify cyber threats Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Website Analytics Track and analyze information regarding website visitors AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Device Fingerprinting Identify a device using a combination of attributes provided by the device's configuration Web Traffic Reporting Collect and analyze traffic data about website visitors API Application programming interface that allows for integration with other systems/databases Real-Time Analytics Analyze and gain insights into data in real-time Mobile Access Access software remotely via mobile devices GDPR Compliance Ensure compliance with the General Data Protection Regulation protocols Keyword Analysis Analyzing keywords to receive insights on search data and other trends Generative AI Use AI to generate content in the form of text, images, videos, etc. Bot Mitigation Reduce or block bot traffic Task Management Create, manage and track all task activities and progression Generative AI Use AI to generate content in the form of text, images, videos, etc. Role-Based Permissions Set & manage permission levels based on user roles and restrict access to only authorized individuals Activity Tracking Track and document all activities across devices, networks, and other systems Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Publishing/Sharing Share pre-configured sets of data organized and presented in a specific manner with the organization Customizable Reports Alter the layout and content of reports Asset Library Collection of all assets in the system AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Customizable Branding Add customized logos and colors to align with company branding Advertising Management Manage advertising space and its sales within your network or publication API Application programming interface that allows for integration with other systems/databases Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Resource Management Process of planning, scheduling and executing the optimal and effective use of human capital across projects Secure Data Storage Securely stores data to prevent data loss or breaches Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes Single Sign On Allow users to access multiple services after entering their login credentials once Document Review Review and analyze existing information across documents To-Do List A digital list of items that need to be completed Time Tracking Measure and track time including hours worked and paid time off (PTO) Deadline Management Specify or track the date/time a project, task, etc., is due for completion Project Management Plan and coordinate all the resources, costs and time needed to execute assignments File Sharing Public or private sharing of digital files such as documents, audio/video, images, and more Real-Time Notifications Notifications that are delivered to users as soon as an event occurs Task Progress Tracking Track the status and progress of tasks Access Controls/Permissions Define levels of authorization for access to specific files or systems Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Approval Process Control Manage the process of evaluating documents or requests submitted for approval Workflow Management Create, design and manage workflows for repetitive tasks Client Management Manage contact details and communication with clients @mentions An @mention is a way to tag or notify a specific person about a message/post Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Configurable Workflow Configure existing workflows to meet your organization's needs Status Tracking Track the status over time for a request, process, asset, or transaction Billing & Invoicing Create, manage, and send invoices or bills to customers Video Support Supports various video file formats Version Control Track revisions and updates made to files and navigate between different versions Project Tracking Monitor the progress of projects from start to finish Commenting/Notes Leave comments and notes on documents for others to view Digital Asset Management Manage digital assets Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Push Notifications Trigger clickable pop-up messages Access Controls/Permissions Define levels of authorization for access to specific files or systems Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Data Modeling Conceptual model of how data items relate to each other Funnel Analysis Method of analysis that visualizes the series of events that lead towards a defined goal. For Marketers For the intention to be used by marketing teams Single Sign On Allow users to access multiple services after entering their login credentials once Workflow Management Create, design and manage workflows for repetitive tasks Customer Experience Management Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance Mobile Access Access software remotely via mobile devices Third-Party Integrations Set up connections to third-party platforms to improve business processes Alerts/Escalation System alerts about the need to escalate an issue or request Data Import/Export Import and export data to and from software applications Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Session Recording Record active support and chat sessions for auditing and training Data Visualization Graphical representation of data Root Cause Analysis Identify and analyse the reasons behind accidents Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Generative AI Use AI to generate content in the form of text, images, videos, etc. Cohort Analysis Analytics that breaks the data in a data set into related groups/categories. Issue Management Identify and respond to unexpected problems or failures (ie. "negative events") Compliance Management Track and manage adherence to policies for any service, product, process, or supplier Heatmaps A visual display that uses a color spectrum to show how visitors interact with areas of a web page Customizable Branding Add customized logos and colors to align with company branding Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Event Triggered Actions Predefined actions automatically performed on the occurance of specific events API Application programming interface that allows for integration with other systems/databases Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Autoresponders Create and automatically send premade copy in response to customer messages Landing Pages/Web Forms Create landing pages or online forms designed to capture new leads and prospects Campaign Analytics Track and interpret campaign performance metrics Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Campaign Scheduling Set campaign schedules by selecting start, pause, and end dates Contact Management Manage, organize, and store contact information Text-to-Win Messaging system designed for contests and sweepstakes CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Data Import/Export Import and export data to and from software applications Contextual Targeting Real-Time Data Receive data and information in real time Mobile Access Access software remotely via mobile devices API Application programming interface that allows for integration with other systems/databases Coupons Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Generative AI Use AI to generate content in the form of text, images, videos, etc. Real-Time Analytics Analyze and gain insights into data in real-time Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Real-Time Reporting Active reporting of data and metrics Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Customizable Branding Add customized logos and colors to align with company branding Reminders Timed notification for any upcoming task, deadline, appointment, or activity Show More ## Top-Rated Alternatives [ ![Singular](https://images.g2crowd.com/uploads/product/hd_favicon/6f754a1a8809c13f66c00c798d9f9d55/singular.svg "Singular") Singular 4.6/5(529) ](https://www.g2.com/products/singular/reviews) [ ![Kochava](https://images.g2crowd.com/uploads/product/hd_favicon/ebd80691aac1ea1dc1ea81eeb9125389/kochava.svg "Kochava") Kochava 4.1/5(137) ](https://www.g2.com/products/kochava/reviews) [ ![Adjust](https://images.g2crowd.com/uploads/product/hd_favicon/0c3dde1e87f8b5d259edafffc97477af/adjust.svg "Adjust") Adjust 4.7/5(730) ](https://www.g2.com/products/adjust/reviews) [ View All Alternatives ](https://www.g2.com/products/appsflyer/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. 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