AppsFlyer Features

Configures and accurately measures an appropriate measure of engagement, such as average session length.

Accurately determines where users close the app during their sessions.

Accurately measures bounce rate.

Tracks user return rates and related metrics.

Tracks what proportion of users convert via a certain action.

Tracks metrics that provide insight into how a user interacts with any interface or product

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Identify the physical location of an individual, asset, device, etc.

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Measures the retention rate and satisfaction of customers.

Track visitors and purpose of visits

Track visitors'/audience's responses across web pages and other optimized content

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Access pre-built and custom reports and dashboards.

Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.

Show different versions based on any variable set up to be tracked on the app's back end.

Segment data by various user demographics to find deeper trends within specific user groups.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Able to test that event and variable setup are reporting data accurately.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Enables the view of analytic data based on user segment.

Identifies users locations.

Predict future data based on historical data sets

Enables you to define custom events for analysis.

Provides real-time reports.

Measures user acquisition analytics.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Displays a users progress throughout specific paths in an application.

Displays a users activity history.

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Track user activities and events within an application.

Attributes app installs to the marketing campaigns and media sources that drove it.

Measures impact and effectiveness of mobile marketing campaigns.

Measures user-level uninstall insights.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Tracks metrics that provide insight into how a user interacts with any interface or product

Track visitors'/audience's responses across web pages and other optimized content

Track and document all activities across devices, networks, and other systems

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Provides templates for mass mobile messaging campaigns

Facilitates two-way text messaging to encourage consumer engagement and loyalty

Personalizes and optimizes email mobile marketing campaigns.

Identifies the most granular audience segments based on actions, inactions, and user properties.

Group campaigns by project, client, or campaign for better management.

Send automated marketing emails based on user actions over a predetermined period

Manage multiple campaigns in one system

Create and send email blasts/campaigns

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Send promotional campaigns or transactional messages via text messages

Notifications that are delivered to users as soon as an event occurs

Notifications via mobile devices

Sends out coupons and promotions to reward and entice mobile device users.

Market event via social media tools

Optimizes marketing campaigns for mobile devices.

Integrates advertising/campaigns into mobile applications, games, and mobile browsers.

Facilitates global text message and mobile marketing campaigns.

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Set up connections to third-party platforms to improve business processes

Offers pre-made ad templates that can be filled in.

Allows users to make ads using HTML5.

Auto-creates ads using templating and/or data.

Provides tools to produce ads in multiple languages.

Pre-designed layouts that can be customized to match preferences and requirements

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Allows for multiple versions of a marketing campaign to be run simulanteously.

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

Provides a demand side platform within the software itself for ad distribution.

Offers integrations with outside demand side platforms for ad distribution.

Schedules marketing campaigns.

Track and manage the scheduling of tasks

Set up connections to third-party platforms to improve business processes

Ties click activity to specific keywords to identify fraud trends.

Features to help defend and manage refunds from ad networks.

Set up connections to third-party platforms to improve business processes

Track the amount of clicks on individual products to measure campaign results

Track the amount of time users spend on websites

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Track visitors and purpose of visits

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Sends real-time notifications of suspicious activity.

Identifies and alerts to click fraud threats.

Tracks clicks by IP address and monitors behavior based on IP.

Allows users to create specific defense rules based on levels such as campaign, keyword, landing page, or device type.

Receive and/or send email notifications for urgent updates, requests, or other information

Track and report on everything that happens within the system or network

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Ability to determine if a device is using a VPN

Identify bot traffic

Allows users to block IPs of suspicious users.

Audits every click and automatically blocks suspicious IPs.

Enables users to block an IP across all campaigns account-wide.

Manage multiple campaigns in one system

Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.

Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app.

Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting.

Provides tracking attribution tracking across multiple platforms, i.e. web and app.

Has app install fraud protection capabilities based on indicators from both web and app activity.

Ability to attribute fraud after the event was attributed to a partner.

Supplies metrics around when users remove an app from their device.

Provides app retention metrics based on channels, platforms, or media source.

Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc.

Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place.

Provides the ability to create custom reporting dashboards to further explore attribution data.

Ability to segment data to uncover trends in user engagement and reporting metrics.

Directs traffic based on user's location

Directs traffic based on user's device and/or operating system

Offers pixel tracking or similar features to help users create retargeting campaigns

Tracks visitor engagement metrics such as visits and clicks

Offers attribution data to provide insight into which links are generating the most streams or sales

Tools for sharing or exporting analytics data

Offers a centralize, neutral location for parties to conduct data analysis.

Offers localized computation, where data remains where it resides and is called by API in order to conduct analysis.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Ability to break down and plan multi-step processes

Improves performance based on feedback and experience

Software program that continuously adjusts its behavior based on observed data

Develop potential scenarios to identify risks and opportunities

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Plan and strategize marketing campaigns

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Track and interpret campaign performance metrics

Determines the location of a device using GPS or an IP address

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Record active support and chat sessions for auditing and training

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Information to prevent, understand and identify cyber threats

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Track and analyze information regarding website visitors

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Identify a device using a combination of attributes provided by the device's configuration

Collect and analyze traffic data about website visitors

Application programming interface that allows for integration with other systems/databases

Analyze and gain insights into data in real-time

Access software remotely via mobile devices

Ensure compliance with the General Data Protection Regulation protocols

Analyzing keywords to receive insights on search data and other trends

Use AI to generate content in the form of text, images, videos, etc.

Reduce or block bot traffic

Create, manage and track all task activities and progression

Use AI to generate content in the form of text, images, videos, etc.

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Track and document all activities across devices, networks, and other systems

Provides a channel for team members to share media files, communicate, and work together

Share pre-configured sets of data organized and presented in a specific manner with the organization

Alter the layout and content of reports

Collection of all assets in the system

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Add customized logos and colors to align with company branding

Manage advertising space and its sales within your network or publication

Application programming interface that allows for integration with other systems/databases

Assemble applications and processes by dragging over and arranging pre-built components

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Search and filter data across systems to locate required information by entering keywords or certain criteria

Process of planning, scheduling and executing the optimal and effective use of human capital across projects

Securely stores data to prevent data loss or breaches

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Allow users to access multiple services after entering their login credentials once

Review and analyze existing information across documents

A digital list of items that need to be completed

Measure and track time including hours worked and paid time off (PTO)

Specify or track the date/time a project, task, etc., is due for completion

Plan and coordinate all the resources, costs and time needed to execute assignments

Public or private sharing of digital files such as documents, audio/video, images, and more

Notifications that are delivered to users as soon as an event occurs

Track the status and progress of tasks

Define levels of authorization for access to specific files or systems

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Manage the process of evaluating documents or requests submitted for approval

Create, design and manage workflows for repetitive tasks

Manage contact details and communication with clients

An @mention is a way to tag or notify a specific person about a message/post

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Configure existing workflows to meet your organization's needs

Track the status over time for a request, process, asset, or transaction

Create, manage, and send invoices or bills to customers

Supports various video file formats

Track revisions and updates made to files and navigate between different versions

Monitor the progress of projects from start to finish

Leave comments and notes on documents for others to view

Manage digital assets

Observe and track the demand, usage, progress or quality of a system, product, or user

Trigger clickable pop-up messages

Define levels of authorization for access to specific files or systems

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Conceptual model of how data items relate to each other

Method of analysis that visualizes the series of events that lead towards a defined goal.

For the intention to be used by marketing teams

Allow users to access multiple services after entering their login credentials once

Create, design and manage workflows for repetitive tasks

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Review data from past periods to reveal recurring tendencies and predict future performance

Access software remotely via mobile devices

Set up connections to third-party platforms to improve business processes

System alerts about the need to escalate an issue or request

Import and export data to and from software applications

Provides a channel for team members to share media files, communicate, and work together

Record active support and chat sessions for auditing and training

Graphical representation of data

Identify and analyse the reasons behind accidents

Assemble applications and processes by dragging over and arranging pre-built components

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Use AI to generate content in the form of text, images, videos, etc.

Analytics that breaks the data in a data set into related groups/categories.

Identify and respond to unexpected problems or failures (ie. "negative events")

Track and manage adherence to policies for any service, product, process, or supplier

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

Add customized logos and colors to align with company branding

Search and filter data across systems to locate required information by entering keywords or certain criteria

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Predefined actions automatically performed on the occurance of specific events

Application programming interface that allows for integration with other systems/databases

View and track pertinent metrics to find patterns and gain insights from data

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Interact with data visualization elements, such as charts and graphs, to drill down into data

Create and automatically send premade copy in response to customer messages

Create landing pages or online forms designed to capture new leads and prospects

Track and interpret campaign performance metrics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Set campaign schedules by selecting start, pause, and end dates

Manage, organize, and store contact information

Messaging system designed for contests and sweepstakes

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Import and export data to and from software applications

Receive data and information in real time

Access software remotely via mobile devices

Application programming interface that allows for integration with other systems/databases

Pre-designed layouts that can be customized to match preferences and requirements

Assemble applications and processes by dragging over and arranging pre-built components

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Use AI to generate content in the form of text, images, videos, etc.

Analyze and gain insights into data in real-time

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Predefined actions automatically performed on the occurance of specific events

Active reporting of data and metrics

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Add customized logos and colors to align with company branding

Timed notification for any upcoming task, deadline, appointment, or activity