AppsFlyer Features

Configures and accurately measures an appropriate measure of engagement, such as average session length.

Accurately determines where users close the app during their sessions.

Accurately measures bounce rate.

Tracks user return rates and related metrics.

Tracks what proportion of users convert via a certain action.

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Access pre-built and custom reports and dashboards.

Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.

Show different versions based on any variable set up to be tracked on the app's back end.

Segment data by various user demographics to find deeper trends within specific user groups.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Able to test that event and variable setup are reporting data accurately.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Enables the view of analytic data based on user segment.

Identifies users locations.

Enables you to define custom events for analysis.

Provides real-time reports.

Measures user acquisition analytics.

Provides a holistic summary of your data.

Displays a users progress throughout specific paths in an application.

Displays a users activity history.

Attributes app installs to the marketing campaigns and media sources that drove it.

Measures impact and effectiveness of mobile marketing campaigns.

Measures user-level uninstall insights.

Creates custom data views to suit every team member's needs.

Pushes notifications or text messages to mobile devices

Provides templates for mass mobile messaging campaigns

Facilitates two-way text messaging to encourage consumer engagement and loyalty

Personalizes and optimizes email mobile marketing campaigns.

Identifies the most granular audience segments based on actions, inactions, and user properties.

Sends out coupons and promotions to reward and entice mobile device users.

Optimizes marketing campaigns for mobile devices.

Integrates advertising/campaigns into mobile applications, games, and mobile browsers.

Facilitates global text message and mobile marketing campaigns.

Offers pre-made ad templates that can be filled in.

Allows users to make ads using HTML5.

Auto-creates ads using templating and/or data.

Provides tools to produce ads in multiple languages.

Allows for multiple versions of a marketing campaign to be run simulanteously.

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

Provides a demand side platform within the software itself for ad distribution.

Offers integrations with outside demand side platforms for ad distribution.

Schedules marketing campaigns.

Ties click activity to specific keywords to identify fraud trends.

Features to help defend and manage refunds from ad networks.

Breadth of ad platform integrations.

Sends real-time notifications of suspicious activity.

Identifies and alerts to click fraud threats.

Tracks clicks by IP address and monitors behavior based on IP.

Allows users to create specific defense rules based on levels such as campaign, keyword, landing page, or device type.

Allows users to block IPs of suspicious users.

Audits every click and automatically blocks suspicious IPs.

Enables users to block an IP across all campaigns account-wide.

Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.

Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app.

Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting.

Provides tracking attribution tracking across multiple platforms, i.e. web and app.

Has app install fraud protection capabilities based on indicators from both web and app activity.

Ability to attribute fraud after the event was attributed to a partner.

Supplies metrics around when users remove an app from their device.

Provides app retention metrics based on channels, platforms, or media source.

Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc.

Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place.

Provides the ability to create custom reporting dashboards to further explore attribution data.

Ability to segment data to uncover trends in user engagement and reporting metrics.

Directs traffic based on user's location

Directs traffic based on user's device and/or operating system

Offers pixel tracking or similar features to help users create retargeting campaigns

Tracks visitor engagement metrics such as visits and clicks

Offers attribution data to provide insight into which links are generating the most streams or sales

Tools for sharing or exporting analytics data

Offers a centralize, neutral location for parties to conduct data analysis.

Offers localized computation, where data remains where it resides and is called by API in order to conduct analysis.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Ability to break down and plan multi-step processes

Improves performance based on feedback and experience

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives