AppsFlyer Features

Based on 231 AppsFlyer reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length.

Accurately determines where users close the app during their sessions. 220 reviewers of AppsFlyer have provided feedback on this feature.

Based on 227 AppsFlyer reviews. Accurately measures bounce rate.

Tracks user return rates and related metrics. This feature was mentioned in 218 AppsFlyer reviews.

Tracks what proportion of users convert via a certain action. This feature was mentioned in 241 AppsFlyer reviews.

Test changes to a screen by administering the change to a portion of visitors and measuring conversion. This feature was mentioned in 129 AppsFlyer reviews.

Quickly create variant web pages with an easy-to-use WYSIWYG editor. This feature was mentioned in 109 AppsFlyer reviews.

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. This feature was mentioned in 135 AppsFlyer reviews.

As reported in 115 AppsFlyer reviews. Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 164 AppsFlyer reviews.

As reported in 189 AppsFlyer reviews. Access pre-built and custom reports and dashboards.

As reported in 141 AppsFlyer reviews. Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.

Show different versions based on any variable set up to be tracked on the app's back end. This feature was mentioned in 142 AppsFlyer reviews.

Segment data by various user demographics to find deeper trends within specific user groups. 140 reviewers of AppsFlyer have provided feedback on this feature.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. 163 reviewers of AppsFlyer have provided feedback on this feature.

Able to test that event and variable setup are reporting data accurately. 133 reviewers of AppsFlyer have provided feedback on this feature.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. This feature was mentioned in 175 AppsFlyer reviews.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 172 reviewers of AppsFlyer have provided feedback on this feature.

As reported in 266 AppsFlyer reviews. Enables the view of analytic data based on user segment.

Based on 255 AppsFlyer reviews. Identifies users locations.

As reported in 288 AppsFlyer reviews. Enables you to define custom events for analysis.

Provides real-time reports. This feature was mentioned in 277 AppsFlyer reviews.

Measures user acquisition analytics. 292 reviewers of AppsFlyer have provided feedback on this feature.

Provides a holistic summary of your data. This feature was mentioned in 296 AppsFlyer reviews.

Displays a users progress throughout specific paths in an application. This feature was mentioned in 269 AppsFlyer reviews.

As reported in 268 AppsFlyer reviews. Displays a users activity history.

As reported in 210 AppsFlyer reviews. Attributes app installs to the marketing campaigns and media sources that drove it.

Based on 215 AppsFlyer reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns.

Measures user-level uninstall insights. 164 reviewers of AppsFlyer have provided feedback on this feature.

Creates custom data views to suit every team member's needs. 178 reviewers of AppsFlyer have provided feedback on this feature.

Pushes notifications or text messages to mobile devices 116 reviewers of AppsFlyer have provided feedback on this feature.

Provides templates for mass mobile messaging campaigns This feature was mentioned in 101 AppsFlyer reviews.

Facilitates two-way text messaging to encourage consumer engagement and loyalty This feature was mentioned in 97 AppsFlyer reviews.

Personalizes and optimizes email mobile marketing campaigns. 108 reviewers of AppsFlyer have provided feedback on this feature.

Based on 141 AppsFlyer reviews. Identifies the most granular audience segments based on actions, inactions, and user properties.

As reported in 112 AppsFlyer reviews. Sends out coupons and promotions to reward and entice mobile device users.

Optimizes marketing campaigns for mobile devices. This feature was mentioned in 172 AppsFlyer reviews.

Based on 183 AppsFlyer reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.

As reported in 125 AppsFlyer reviews. Facilitates global text message and mobile marketing campaigns.

Offers pre-made ad templates that can be filled in.

Allows users to make ads using HTML5.

Auto-creates ads using templating and/or data.

Provides tools to produce ads in multiple languages.

Allows for multiple versions of a marketing campaign to be run simulanteously.

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

Provides a demand side platform within the software itself for ad distribution.

Offers integrations with outside demand side platforms for ad distribution.

Schedules marketing campaigns.

As reported in 59 AppsFlyer reviews. Ties click activity to specific keywords to identify fraud trends.

Features to help defend and manage refunds from ad networks. This feature was mentioned in 58 AppsFlyer reviews.

As reported in 73 AppsFlyer reviews. Breadth of ad platform integrations.

Sends real-time notifications of suspicious activity. 68 reviewers of AppsFlyer have provided feedback on this feature.

As reported in 67 AppsFlyer reviews. Identifies and alerts to click fraud threats.

Based on 61 AppsFlyer reviews. Tracks clicks by IP address and monitors behavior based on IP.

As reported in 66 AppsFlyer reviews. Allows users to create specific defense rules based on levels such as campaign, keyword, landing page, or device type.

As reported in 58 AppsFlyer reviews. Allows users to block IPs of suspicious users.

As reported in 62 AppsFlyer reviews. Audits every click and automatically blocks suspicious IPs.

Based on 59 AppsFlyer reviews. Enables users to block an IP across all campaigns account-wide.

As reported in 209 AppsFlyer reviews. Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.

As reported in 195 AppsFlyer reviews. Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app.

Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting. This feature was mentioned in 173 AppsFlyer reviews.

As reported in 177 AppsFlyer reviews. Provides tracking attribution tracking across multiple platforms, i.e. web and app.

As reported in 167 AppsFlyer reviews. Has app install fraud protection capabilities based on indicators from both web and app activity.

Ability to attribute fraud after the event was attributed to a partner. 166 reviewers of AppsFlyer have provided feedback on this feature.

Supplies metrics around when users remove an app from their device. 180 reviewers of AppsFlyer have provided feedback on this feature.

Provides app retention metrics based on channels, platforms, or media source. This feature was mentioned in 193 AppsFlyer reviews.

Based on 215 AppsFlyer reviews. Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc.

Based on 178 AppsFlyer reviews. Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place.

Based on 193 AppsFlyer reviews. Provides the ability to create custom reporting dashboards to further explore attribution data.

Ability to segment data to uncover trends in user engagement and reporting metrics. 184 reviewers of AppsFlyer have provided feedback on this feature.

As reported in 10 AppsFlyer reviews. Directs traffic based on user's location

Directs traffic based on user's device and/or operating system

Offers pixel tracking or similar features to help users create retargeting campaigns

Tracks visitor engagement metrics such as visits and clicks

Offers attribution data to provide insight into which links are generating the most streams or sales

Tools for sharing or exporting analytics data

As reported in 18 AppsFlyer reviews. Offers a centralize, neutral location for parties to conduct data analysis.

Offers localized computation, where data remains where it resides and is called by API in order to conduct analysis. This feature was mentioned in 18 AppsFlyer reviews.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Ability to break down and plan multi-step processes

Improves performance based on feedback and experience

Capability to perform complex tasks without constant human input This feature was mentioned in 10 AppsFlyer reviews.

Ability to break down and plan multi-step processes

Works across multiple software systems or databases This feature was mentioned in 10 AppsFlyer reviews.

Improves performance based on feedback and experience 10 reviewers of AppsFlyer have provided feedback on this feature.

As reported in 10 AppsFlyer reviews. Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives 10 reviewers of AppsFlyer have provided feedback on this feature.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives