---
title: AppsFlyer Reviews
meta_title: 'AppsFlyer Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 780 reviews by the users' company size, role or industry
  to find out how AppsFlyer works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 780
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Mobile Analytics
  url: https://www.g2.com/categories/mobile-analytics
---

# AppsFlyer Reviews
**Vendor:** AppsFlyer  
**Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 780
## About AppsFlyer
AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.



## AppsFlyer Pros & Cons
**What users like:**

- Users appreciate the **comprehensive analytics** of AppsFlyer, facilitating accurate measurement and understanding of customer journeys. (25 reviews)
- Users value the **comprehensive features** of AppsFlyer, enabling effective measurement, audience creation, and seamless integration. (24 reviews)
- Users value the **simplicity and ease of use** in AppsFlyer's clean UI for enhanced campaign management. (21 reviews)
- Users praise the **accurate cross-channel attribution** of AppsFlyer, leading to remarkable insights and informed decision-making. (21 reviews)
- Users value the **accurate cross-channel attribution** of AppsFlyer, enhancing decision-making and ROI measurement in FinTech. (15 reviews)
- Users value the **seamless integrations** of AppsFlyer, streamlining ad tracking and enhancing decision-making efficiency. (15 reviews)
- Users praise the **user-friendly interface** of AppsFlyer, enhancing their ability to track and analyze app performance effectively. (15 reviews)
- Reporting (14 reviews)
- Users value the **dashboard usability** of AppsFlyer, finding it intuitive and easy to create customized insights. (13 reviews)
- Easy Integrations (13 reviews)

**What users dislike:**

- Users find the **pricing of AppsFlyer excessively high** , complicating the decision-making process against competitors. (16 reviews)
- Users report **data inaccuracy** with AppsFlyer, including inflated installs and unreliable performance tracking. (11 reviews)
- Users criticize the **high pricing** of AppsFlyer, especially for smaller teams, leading to dissatisfaction and distrust. (9 reviews)
- Users report serious **data management issues** , including inaccurate stats and limited download capabilities, undermining trust in the platform. (7 reviews)
- Users criticize the **expensive pricing** of AppsFlyer, making it challenging for startups and smaller teams to afford. (7 reviews)
- Implementation Complexity (7 reviews)
- Users find the platform's **complexity daunting** , especially for new users navigating advanced features and data reports. (6 reviews)
- Users find the **dashboard complex and inflexible** , leading to navigation challenges and data syncing delays. (6 reviews)
- Integration Issues (6 reviews)
- Slow Loading (6 reviews)

## AppsFlyer Reviews
  ### 1. AppsFlyer is a game changer for mobile app growth

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jake N. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 26, 2024

**What do you like best about AppsFlyer?**

The AppsFlyer integration was simple for our developers to finish in just a few days. The platform is easy to understand, even for those with no experience, and has tons of relevant information. We use a number of different AppsFlyer products and have yet to be disappointed.

**What do you dislike about AppsFlyer?**

Even with AppsFlyer's help, the world of mobile app is very complex to navigate.

**What problems is AppsFlyer solving and how is that benefiting you?**

Being able to accurately attribute all of our mobile app traffic has brought our external marketing to the next level. Having more visibility in our user acquisition channels makes confident scaling possible.

  ### 2. Used for App management

**Rating:** 4.0/5.0 stars

**Reviewed by:** Yakshangi S. | Digital Marketing Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 25, 2024

**What do you like best about AppsFlyer?**

Ease of use,Customer support is pretty quick, great MMP

**What do you dislike about AppsFlyer?**

Can have more filters although not a negative fator

**What problems is AppsFlyer solving and how is that benefiting you?**

Measuring everything related to App attribution, creating links,

  ### 3. Experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Adriana I. | Coordenadora de Canais e Performance, Enterprise (> 1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

The best part of Appsflyer, and indeed what we use the most, is the deeplink and app campaign measurement section.

**What do you dislike about AppsFlyer?**

There is nothing I don't like about Appsflyer

**What problems is AppsFlyer solving and how is that benefiting you?**

Appsflyer is helping us a lot with directing campaigns for the app and, consequently, increasing revenue for this platform. Additionally, it helps us a lot with campaign attribution and measurement, which allows us to make the right decisions based on data.

**Official Response from Dani Peterman:**

> Delighted with your endorsement of our deep linking and measurement capabilities. Happy that there are no grievances about AppsFlyer— we wish to keep it that way. We are proud to facilitate data-driven campaigns and revenue growth. Thank you for your trust in AppsFlyer!

  ### 4. Excelent Customer Success team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.)

**Reviewed Date:** May 23, 2023

**What do you like best about AppsFlyer?**

The customer success responsible for our account, always willing to help us and solve our questions.

**What do you dislike about AppsFlyer?**

Some dashboards can be improved. Example: in the Activity Dashboard, we can't compare two periods of time for a specific app

**What problems is AppsFlyer solving and how is that benefiting you?**

We use Appsflyer to determine the attribution for our app, being able to track installs, active users and revenue in cohorts. We also use the web-to-app solutions, such as smart banners, and Onelink for different purposes

**Official Response from Vera Kopylova:**

> Hello and thank you so much for this review. We really appreciate you being a customer. We’re here for you anytime!

  ### 5. Appsflyer: Best MMP to take sound decisions for App Marketers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Abhishek C. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 03, 2024

**What do you like best about AppsFlyer?**

Customer support is best in class & provide detailed solutions for every issue. Attribution is the key feature which helps to take right decisions over the various data touch points.

**What do you dislike about AppsFlyer?**

We were not able to fetch older data also dashboard is not fully customized.

**What problems is AppsFlyer solving and how is that benefiting you?**

Appsflyer is like a end to end solution provider for all the required details. It helped to get better visibilty beyond installs with additional information like customer loyalty & install quality which indeed helps to understand the quality of ongoing campaigns.

  ### 6. Intuitive platform, easy handling of the tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Karla C. | Enterprise (> 1000 emp.)

**Reviewed Date:** August 03, 2023

**What do you like best about AppsFlyer?**

Intuitive platform, many tools available, and pre-created dashboards, demonstrating insights about the user, media, and installations.

**What do you dislike about AppsFlyer?**

Difficulty downloading the activity reports.

**What problems is AppsFlyer solving and how is that benefiting you?**

Data attribution from our App, decision-making in media.

**Official Response from Vera Kopylova:**

> Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here.

  ### 7. Magnificent features

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 14, 2024

**What do you like best about AppsFlyer?**

cohort reports are very useful to compare different experiments for my campaigns

**What do you dislike about AppsFlyer?**

I'm having some troubles on thereport side

**What problems is AppsFlyer solving and how is that benefiting you?**

I can easily analyze the information because It deduplicate my conversions between channels.

  ### 8. A lot of opportunity to better map performance in the app

**Rating:** 4.5/5.0 stars

**Reviewed by:** Aline Y. | UX designer, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

Can you see where efforts are being effective and where they are not through reliable data

**What do you dislike about AppsFlyer?**

I have nothing to comment, it meets well what we use.

**What problems is AppsFlyer solving and how is that benefiting you?**

Understand the app's performance

**Official Response from Dani Peterman:**

> Content in facilitating in-app performance mapping and providing reliable data to assess the effectiveness of your efforts. Very happy to know that our services meet your needs. Thank you for sharing your experience!

  ### 9. The most Reliable MMP in the whole ad tech ecosystem

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 13, 2024

**What do you like best about AppsFlyer?**

its very easy to use and the functionalities avaliable to manage and get my traffic attributed via it is top notch, also their P360 dashboard is very helpful.

**What do you dislike about AppsFlyer?**

it might get hard to follow some of the data points or features sometime on our own.

**What problems is AppsFlyer solving and how is that benefiting you?**

Appsflyer is helping us getting attributed for only non-fraud traffic/supply from our Mobile DSP's and also in getting the important KPI's like post install events for our in-app analytics .

  ### 10. Generate good insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** November 14, 2024

**What do you like best about AppsFlyer?**

The ability to process so much information is the most surprising thing about the app.

**What do you dislike about AppsFlyer?**

That it doesn't have a mobile app to download on Android

**What problems is AppsFlyer solving and how is that benefiting you?**

Measurement of my app

  ### 11. O pacote completo

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dimitri F. | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

Appsflyer guarantees a complete package, from accurate data measurements to advanced anti-fraud. It is a comprehensive platform.

**What do you dislike about AppsFlyer?**

I believe that simpler languages for marketing professionals who do not understand much of the programming universe

**What problems is AppsFlyer solving and how is that benefiting you?**

Appsflyer has been assisting in building the data architecture of my business. Regarding the definition of assertive attributions and clean traffic for my app

**Official Response from Dani Peterman:**

> We appreciate the compliment on the comprehensive offer from AppsFlyer. We are happy to be enhancing your data insights and traffic quality. Thank you!

  ### 12. Best mobile measurement platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ariana M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

Appsflyer is an intuitive platform, with a lot of data and possibilities for analysis and measurements. It is a platform that aids in the intelligence of analyses and contributes with audiences, p360, and customer lifecycle.

**What do you dislike about AppsFlyer?**

It is a platform with a high cost in contract.

**What problems is AppsFlyer solving and how is that benefiting you?**

Help us with fraud identification, creation of qualified audiences, and data measurement with reliable attributions.

**Official Response from Dani Peterman:**

> Incredible that AppsFlyer enhances its customer analytics and insights. We have noted your concerns about the cost and appreciate your recognition of our reliable fraud detection and attribution. Thank you for your feedback!

  ### 13. Amazing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gabriel  G. | Growth Marketing Analyst | ASO & SEO, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

The possibility of a unified view of the entire trajectory of acquisition and engagement of my users with the app.

**What do you dislike about AppsFlyer?**

The limited possibility of customizing the previews of the links used

**What problems is AppsFlyer solving and how is that benefiting you?**

Measuring results and return on investment from my marketing campaigns.  Both traditional Performance investment and more specific actions such as OOH media, influencers and podcasts, for example

**Official Response from Dani Peterman:**

> Thrilled you appreciate the unified view of user acquisition and engagement. Noted on enhancing link preview customization. Great to support your diverse campaign ROI measurements. Thank you!

  ### 14. Incredible service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Matheus  C. | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

To date, of all the MMPs I've worked with, Appsflyer is by far the most comprehensive, managing to instill confidence in the analyzed results, with a very experienced support team.

**What do you dislike about AppsFlyer?**

I see the form of negotiation and collection still outdated

**What problems is AppsFlyer solving and how is that benefiting you?**

Internally, we have a big problem with measuring and attributing app results, and with Appsflyer we have been able to make progress.

**Official Response from Dani Peterman:**

> AppsFlyer is pleased to inspire confidence with experienced support. Thank you for the feedback on our billing process. It's great to assist in your measurement and attribution progress!

  ### 15. Great solution for mobile results

**Rating:** 5.0/5.0 stars

**Reviewed by:** Caio S. | Analista Marketing Sênior, Enterprise (> 1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

Clarity of data, manipulation of information, views of results, ease in creating and parameterizing links/QR Code, complete documentation, technical support, solutions

**What do you dislike about AppsFlyer?**

Nothing to declare in this field. For my case, the situation works well.

**What problems is AppsFlyer solving and how is that benefiting you?**

Currently used for app configuration, complete tracking of the customer's journey, channel attribution, and sales performance through the app.

**Official Response from Dani Peterman:**

> It is fantastic to know that our data presentation and our robust link/QR code tools are effectively meeting your needs. We are happy to know that the technical support, documentation, and solutions are serving you well and that our platform is facilitating the parameterization of your application, tracking the customer journey, and sales performance. Thank you for sharing your positive experience!

  ### 16. Appsflyer platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Gustavo H. | Enterprise (> 1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

The service is very good, responsive, and dedicated. Additionally, the platform's usability and data granularity help a lot.

**What do you dislike about AppsFlyer?**

Many times it is necessary to enter the databases to generate information that could be available through the platform's own custom reports.

**What problems is AppsFlyer solving and how is that benefiting you?**

Visibility of results and campaign performance. Discover opportunities.

**Official Response from Dani Peterman:**

> We are pleased that you value our attentive service and the detailed data our platform provides. Your contribution to personalized reports is important, and our goal is to make data accessibility even easier. Thank you for trusting us with your campaign performance and opportunity discovery!

  ### 17. Appsflyer is an indispensable tool in the daily operations of the App front.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Felippe C. | Enterprise (> 1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

Appsflyer is an indispensable tool in the daily operations of the App front. Evaluating the results and devising strategies based on the data we can extract from the platform.

**What do you dislike about AppsFlyer?**

Currently, I have no points to mention.

**What problems is AppsFlyer solving and how is that benefiting you?**

Assign the results to the correct partners. Understand how valuable the users coming from specific partners are.

**Official Response from Dani Peterman:**

> Content that AppsFlyer is the key to your daily app analysis and strategic planning. It's great for helping with partner attribution and understanding user value. Thank you!

  ### 18. Great platform for data measurement.

**Rating:** 4.5/5.0 stars

**Reviewed by:** João Mario A. | Analista de Aquisição de Usuários I, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

The tool I like and use the most is the 'cohorted dashboard' for visualizing the main performance KPIs

**What do you dislike about AppsFlyer?**

I don't like the fact that I can't create charts in the custom dashboard using cohort metrics.

**What problems is AppsFlyer solving and how is that benefiting you?**

The platform allows us to have a holistic view of the ROAS of marketing campaigns

**Official Response from Dani Peterman:**

> Happy to hear the cohorted dashboard aids in tracking your KPIs efficiently. We're looking into expanding chart customization options. Your feedback is crucial for our growth, and we're pleased to provide a comprehensive view of your campaign ROAS. Thank you for sharing your thoughts!

  ### 19. Review Appsflyer

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bruno R. | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

Great app, great support from bote technical and business perspectives, its awesome to work with such a great partner like appsflyer

**What do you dislike about AppsFlyer?**

The suppport should be able to schedule meetings, sometimes ticket attendance is not enough

**What problems is AppsFlyer solving and how is that benefiting you?**

User experience on campaigns are an awesome problem solving. Attribution is really good as well

**Official Response from Dani Peterman:**

> Pleased you value our app and all-around support, enjoying the partnership with AppsFlyer. Noted on enhancing support with scheduled meetings to complement ticket responses. Thanks for commending our attribution and user experience problem-solving in campaigns!

  ### 20. Use of Appsflyer with MMP platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Giulian d. | Analista de novos negócios, Enterprise (> 1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

The Claro Ads area primarily uses the Appsflyer solution as a measurement platform, and the entire process of integration with clients is greatly facilitated.

**What do you dislike about AppsFlyer?**

I would like training to have even more autonomy and knowledge of all the possibilities that the platform offers.

**What problems is AppsFlyer solving and how is that benefiting you?**

Conversion assignments on rewards portals

**Official Response from Dani Peterman:**

> Claro Ads thanks AppsFlyer for its measurement efficiency and easy integration with clients. We have noted the desire for training to unlock the platform's full potential. We are committed to enhancing your mastery for better conversion attribution in rewards portals. Thank you for your contribution!

  ### 21. The most robust tool on the market

**Rating:** 4.5/5.0 stars

**Reviewed by:** Gabriela M. | Analista de Growth Marketing Sênior , Mid-Market (51-1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

Essential for performance monitoring in companies that want to achieve a high level of digital maturity.

**What do you dislike about AppsFlyer?**

There are opportunities for improvement in the system interface to make it user-friendly. Also, offer payment in the local currency to be more accessible.

**What problems is AppsFlyer solving and how is that benefiting you?**

Universal links and deeplinks, parameterization for various channels and centralized measurement

**Official Response from Dani Peterman:**

> Content that AppsFlyer is essential for advanced digital performance tracking. We will investigate the usability of the interface and local payment options. Satisfied that you like the deep linking feature and centralized measurement. Thank you for the feedback!

  ### 22. Lifelong Learning

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jessé d. | Enterprise (> 1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

The product has many features that help the day to day of business decision making. And one of them is also the use of OneLink, where the customer does not lose the journey with the Deferred DeepLinkinh solution.

**What do you dislike about AppsFlyer?**

No solution integraded with AI that help in the UI

**What problems is AppsFlyer solving and how is that benefiting you?**

About attribution

**Official Response from Dani Peterman:**

> Pleased the features aid in your decision-making. Noted your interest in AI solutions for UI improvements. We're focused on enhancing attribution services. Thanks!

  ### 23. Analyze using data from Appsflyer

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gabriel V. | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

The ease of having everything in the same tool, not needing to cross data from various platforms

**What do you dislike about AppsFlyer?**

The attribution from Appsflyer is sometimes not the same as the tools and we have difficulty making the data match.

**What problems is AppsFlyer solving and how is that benefiting you?**

Onelink is an excellent convenience, as well as the analysis of consolidated data using the pivot function.

**Official Response from Dani Peterman:**

> We are happy that you appreciate the convenience of our all-in-one tool. We are actively working on optimizing attribution for seamless data reconciliation. Delighted that OneLink and our pivot function are simplifying your data analysis. Thank you for your insights!

  ### 24. Great insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mateus L. | Jr Marketing Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

With AppsFlyer it is possible to have great insights for marketing campaigns and for the business itself

**What do you dislike about AppsFlyer?**

So far I do not have much to say. It's been quite good!

**What problems is AppsFlyer solving and how is that benefiting you?**

By now we are to understand how we are investing the money after taking a look on media results

**Official Response from Dani Peterman:**

> Happy to hear AppsFlyer provides valuable insights for your marketing campaigns and business.  It's good that your experience has been positive. Understanding your investment through media results is crucial, and we're glad to facilitate that. Thank you for sharing!

  ### 25. My experience with Appsflyer for about 2 years

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** June 12, 2023

**What do you like best about AppsFlyer?**

Appsflyer has a good and devoted support team. It is a reliable source of truth about how our app is doing.

**What do you dislike about AppsFlyer?**

Its reporting system lacks a lot of features. Other competitors seem to have peaked in this.

**What problems is AppsFlyer solving and how is that benefiting you?**

Mainly Facebook campaigns' mobile app attribution. It helps de-duplicating conversions as well.

**Official Response from Vera Kopylova:**

> We are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone!

  ### 26. Mama São Paulo

**Rating:** 5.0/5.0 stars

**Reviewed by:** Webster M. | Digital Media Analyst | Growth Marketing , Enterprise (> 1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

The platform is super intuitive with several features that help in everyday life, highlighting the P360 which is one of the best tools for identifying fraudulent traffic.

**What do you dislike about AppsFlyer?**

I think the platform could have more choices in the junction of verification and comparison of KPI's.

**What problems is AppsFlyer solving and how is that benefiting you?**

Traffic is fraudulent attributions

**Official Response from Dani Peterman:**

> Happy to hear you find the platform and P360 excellent for fraud detection. Noted on expanding KPI verification and comparison options. Thanks for the feedback!

  ### 27. Unique assignment

**Rating:** 5.0/5.0 stars

**Reviewed by:** Paloma S. | Especialista DBM, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

One of the best tools for unique attribution identification. And fully dedicated customer service.

**What do you dislike about AppsFlyer?**

Ease of integration with other tools without the need for a developer. It could be a more user-friendly and simple interface to optimize processes and resources.

**What problems is AppsFlyer solving and how is that benefiting you?**

Measurement of campaigns by source and channels.

**Official Response from Dani Peterman:**

> Happy that you hold us in high regard for the unique assignment and our dedicated customer service. We have noted your suggestion for easier integration and a user-friendly interface to optimize operations. Valuing your need for detailed campaign measurement by source and channel.

  ### 28. Incredibly challenging.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mayara V. | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

The possibility of centralizing and processing information from completely different operating systems, considering all their peculiarities, enabling more precise decision-making.

**What do you dislike about AppsFlyer?**

Limitations of APIs for data transmission.

**What problems is AppsFlyer solving and how is that benefiting you?**

Centralized measurement of Apps and mapping of the journey. Assist in more accurate analyses.

**Official Response from Dani Peterman:**

> It's great to see that you value the ability to centralize and process data across various operating systems, while allowing for precision in decision-making. Your need for centralized measurement of applications and journey mapping is essential for accurate analysis. Thank you for your insights!

  ### 29. Custom support and analyses vs benchmarks

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vagner Tiago d. | Enterprise (> 1000 emp.)

**Reviewed Date:** August 03, 2023

**What do you like best about AppsFlyer?**

Due to having a significant share of the MMP market, analyses versus benchmarks gain great weight and relevance for decision-making.

**What do you dislike about AppsFlyer?**

Difficulty still in replacing journey analyses as we use today in GA

**What problems is AppsFlyer solving and how is that benefiting you?**

Measure merge apps and performance optimization for marketing partners

**Official Response from Vera Kopylova:**

> Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here.

  ### 30. Agency offering AppsFlyer

**Rating:** 4.5/5.0 stars

**Reviewed by:** Danilo M. | Brazil Ambassador, Enterprise (> 1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

As an agency, we offer AppsFlyer to our clients and most part of them is always complimenting the product.

**What do you dislike about AppsFlyer?**

Nothing to share on this topic! I never heard about a bad thing from the product.

**What problems is AppsFlyer solving and how is that benefiting you?**

It helps our clients in metrics for their apps.

**Official Response from Dani Peterman:**

> Great to know your agency's clients are consistently satisfied with AppsFlyer. Your lack of negative feedback reassures us in our commitment to quality. Helping with app metrics is what we aim for. Thanks for sharing!

  ### 31. It is a complete tool with all the necessary features to develop our brand.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Karina  O. | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

The usability of the platform and the ease of integration with other tools.

**What do you dislike about AppsFlyer?**

I have nothing to point out at the moment. The tool works very well in our company.

**What problems is AppsFlyer solving and how is that benefiting you?**

We can track the performance of our campaigns and optimize them with the data we have in AppsFlyer.

**Official Response from Dani Peterman:**

> Excited to hear that the platform's usability and ease of integration meet your needs and that the tool stands out within your company. It's great to support your campaign tracking and optimization efforts with our data. Thank you for the positive feedback!

  ### 32. Great team and support.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 03, 2023

**What do you like best about AppsFlyer?**

I like the technical support. I trust them for strategic decisions.

**What do you dislike about AppsFlyer?**

The product should be modular. I believe that a single solution would be better for creating a long-term relationship.

**What problems is AppsFlyer solving and how is that benefiting you?**

Attribution for Android and SKAN. We are having great communication to be able to purchase SKAN.

**Official Response from Vera Kopylova:**

> Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here.

  ### 33. A fundamental platform for the company

**Rating:** 5.0/5.0 stars

**Reviewed by:** Giuliana B. | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

It has an intuitive interface to access the data and perform analyses.

**What do you dislike about AppsFlyer?**

There could be more options for charts and tables, with more filter options, to facilitate data visualization and analysis.

**What problems is AppsFlyer solving and how is that benefiting you?**

Integrate our main metrics, allow the visualization of partner installations

**Official Response from Dani Peterman:**

> Excited to know that the intuitive interface of our platform is streamlining your data analysis. We appreciate your suggestions for more chart and filter options and are continuously working to enhance our data visualization tools to better meet your needs. Thank you for your feedback!

  ### 34. Best tool for mobile attribution and analytics

**Rating:** 4.0/5.0 stars

**Reviewed by:** Felipe H. | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 03, 2023

**What do you like best about AppsFlyer?**

A complete and robust solution that meets all types of measurement and optimization needs for mobile acquisition.

**What do you dislike about AppsFlyer?**

High cost of the expensive plan
Minimum and difficulty in understanding the service package included in the price

**What problems is AppsFlyer solving and how is that benefiting you?**

Channel allocation and acquisition efficiency

**Official Response from Vera Kopylova:**

> Thank you very much for your feedback. We are very grateful to have you as a customer. We are here whenever you need.

  ### 35. Perfect tool for mobile measurement.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Patricia A. | Product Manager Pleno, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

- From the ease of implementing the tool;
- From the intelligence in lead attribution and measurement;
- From the support of the Appsflyer team;
- Onelink;

**What do you dislike about AppsFlyer?**

I don't remember anything I didn't like about the tool.

**What problems is AppsFlyer solving and how is that benefiting you?**

Measurement of leads is the main factor.

**Official Response from Dani Peterman:**

> We are very pleased that you are enjoying the easy implementation, assignment, and intelligent measurement of leads, solid support, and the OneLink feature. It's great to know that the tool effectively meets your needs, especially for lead measurement. Thank you for your positive feedback!

  ### 36. Responsive and helpful support team and account rep with great insights

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 02, 2023

**What do you like best about AppsFlyer?**

Customer support is top-notch with one of the fastest response time and strong knowledge when investigating technical issues. This means issues get resolved quickly which we appreciate. Account rep is also very knowledgeable and keen to share information when it comes to optimising and improving app campaigns across channels. 

We use it everyday to verify media sources and hence Appsflyer is an important tool for us.

**What do you dislike about AppsFlyer?**

Reporting is still a bit cumbersome when it comes to finding keywords that trigger lower funnel conversions i.e beyond app installs. While keywords can be found on cohort report, it does not seem to contain all data on lower funnel conversions.

Would be even better if we could view data on comparison toggle on the table rather than it being doable on key metrics only i.e 7% drop when comparing periods etc. But it's a minor improvement.

**What problems is AppsFlyer solving and how is that benefiting you?**

Independent platform that provides one true source of information without channel bias is key.

**Official Response from Vera Kopylova:**

> We are very grateful for your review. Thanks for sharing your feedback with us and the community!

  ### 37. Highly supportive tool for app attribution and analytics.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nirali R. | Growth Marketing Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** January 09, 2023

**What do you like best about AppsFlyer?**

Appsflyer has all the necessary features to make a marketer's life easy. 
I have been using it for over three years now, and the whole team uses it daily to keep a count of installs coming from organic, paid and other media sources. I love that we can customise the dashboard by adding charts and saving/ removing any default chart. 
By default, Appsflyer has all the affiliate partners integrated in passive mode, and to activate any of them, we need to toggle a button and decide on the events to be tracked.
The ease of use and hassle-free beginner onboarding makes it an ideal and most favoured MMP.

**What do you dislike about AppsFlyer?**

I love their accessible use-case functionalities and enthusiastic customer support team, therefore currently, I can't think of any drawbacks.

**What problems is AppsFlyer solving and how is that benefiting you?**

Appsflyer has a reasonably straightforward User Interface which is relatively easy to grasp and follow.  
We use it to create deep bulk links, which can be used directly in marketing campaigns for improved user onboarding. 
Its data export feature provides abundant fields to opt from while exporting data which, when analysed deeply, uncover essential insights. 
We can select any type of report with varied fields and download retargeting and acquisition reports separately.

**Official Response from Vera Kopylova:**

> Nirali, thank you so much for this review. We really appreciate you being a customer. We’re here for you anytime.

  ### 38. No appsflyer, No app

**Rating:** 5.0/5.0 stars

**Reviewed by:** Danna K. | LATAM App Channel Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

SSOT
We can actually measure campaigns and identify the ones that work best to drive camapign strategy

**What do you dislike about AppsFlyer?**

Nothing for now. Everything has been perfect. Eduardo is very gentle and available.

**What problems is AppsFlyer solving and how is that benefiting you?**

We had no idea of return on campaign investments.

**Official Response from Dani Peterman:**

> Delighted that AppsFlyer serves as your Single Source of Truth (SSOT) for measuring campaigns and refining strategy. It's wonderful that your experience has been perfect, with a special mention of Eduardo's kindness and availability. We're glad to have illuminated your understanding of campaign investment returns. Thank you for the endorsement!

  ### 39. Great layout and clarity of data

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sabrina F. | Performance Marketing Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

The platform, besides being great, is secure for data evaluation and has an intuitive and practical layout.

**What do you dislike about AppsFlyer?**

Nothing to declare about the platform in question

**What problems is AppsFlyer solving and how is that benefiting you?**

Clarity of data and relevant information about operation, customer behavior, and purchases made

**Official Response from Dani Peterman:**

> Excited about your praise for our intuitive and secure platform. Happy that there are no current issues, and our data clarity provides insights into operations, customer behavior, and purchases. We appreciate the compliments!

  ### 40. Wonderful

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jéssica d. | Coordenadora de Performance, Enterprise (> 1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

Appsflyer helps us to boost and evolve our services. Monitoring and managing the data.

**What do you dislike about AppsFlyer?**

Appsflyer is constantly evolving. The complexity of combining data with artificial intelligence can be something interesting.

**What problems is AppsFlyer solving and how is that benefiting you?**

Security and monitoring of information

**Official Response from Dani Peterman:**

> Happy that AppsFlyer is driving the evolution of its services with data management. We are intrigued by the potential of combining data with AI and will explore this. Security and information monitoring are our top priorities. Thank you!

  ### 41. Very good event with great topics.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lisandra S. | Enterprise (> 1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

The event is better than last year in terms of organization and materials.

**What do you dislike about AppsFlyer?**

No complaints. I liked everything at MAMA 2024.

**What problems is AppsFlyer solving and how is that benefiting you?**

Direction of paid and owned media campaigns for our apps, tracking all of them and measurements.

**Official Response from Dani Peterman:**

> Happy to hear that this year's event surpassed the previous one, with better organization and materials. Glad you enjoyed everything at MAMA 2024! We appreciate your recognition of our capabilities in targeting, tracking, and measuring app campaigns. Thank you!

  ### 42. Miguel Jerônimo - UOL

**Rating:** 5.0/5.0 stars

**Reviewed by:** Miguel J. | Enterprise (> 1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

It is a very intuitive tool, I really like the service and the training/events.

**What do you dislike about AppsFlyer?**

I can't say something I didn't like.

**What problems is AppsFlyer solving and how is that benefiting you?**

We are able to understand which events are being more relevant, and through this, we can optimize our campaigns.

**Official Response from Dani Peterman:**

> We are happy that you find the tool intuitive and our support beneficial, Miguel. Satisfied that our platform helps UOL optimize campaigns by understanding the relevance of events. Thank you for sharing!

  ### 43. Best way to assign and track App results

**Rating:** 5.0/5.0 stars

**Reviewed by:** Thiago T. | Market Intelligence Coordinator, Enterprise (> 1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

AppsFlyer is easy to integrate, easy to use, track results.

**What do you dislike about AppsFlyer?**

Evolve in the integration of revenues, not just in the assignments of visits and journeys.

**What problems is AppsFlyer solving and how is that benefiting you?**

Assignments of acquisition and traffic of accesses. Performance and impact on the journey.

**Official Response from Dani Peterman:**

> We are happy that you find AppsFlyer easy to use and effective for monitoring results. We are committed to improving revenue integration along with attributions, and your insights are crucial as we progress. Thank you for sharing your success with acquisition and impact on the journey!

  ### 44. Incrível

**Rating:** 5.0/5.0 stars

**Reviewed by:** Diana N. | Analyst Mídia | Performance & Insigths - Acquisition, Enterprise (> 1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

The ease in our integrations and the metrics that are delivered, they are essential to assist in our measurements.

**What do you dislike about AppsFlyer?**

Complexity in some steps, some points are difficult to understand

**What problems is AppsFlyer solving and how is that benefiting you?**

Measurements of fraud in our acquisition campaigns

**Official Response from Dani Peterman:**

> Happy with the integration and usefulness of the metrics. The focus remains on robust fraud metrics for your campaigns. Thank you for the feedback!

  ### 45. Mixed experience with Appsflyer

**Rating:** 3.5/5.0 stars

**Reviewed by:** Debmalya D. | Enterprise (> 1000 emp.)

**Reviewed Date:** August 31, 2023

**What do you like best about AppsFlyer?**

We are using the Appsflyer offering for Aaro Ananda and t2ONLINE, both are content consumption apps. The attribution is precise and has helped us scale the campaigns with actionable insights. The Onelink feature has been instrumental in running ads across print and digital. The retention aspect is insightful for optimizing performance campaigns.

**What do you dislike about AppsFlyer?**

It took us a few months to onboard the tool. The learning curve is a bit steep. The support can be a bit lacking at times. Though it depends on the tier you have opted in, small businesses might struggle a bit in getting their voices addressed by the support team.

**What problems is AppsFlyer solving and how is that benefiting you?**

Attribution is the primary issue with which we are struggling for a bit. By adding the conversion tracking to our performance platforms like Google Ads and Meta it has helped us a lot with actionable insights.

**Official Response from Vera Kopylova:**

> Debmalya, we are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone!

  ### 46. Always very rich in knowledge

**Rating:** 5.0/5.0 stars

**Reviewed by:** Caroline M. | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

Advanced and intuitive technology, in addition to prepared professionals.

**What do you dislike about AppsFlyer?**

At the moment, no point that I can think of.

**What problems is AppsFlyer solving and how is that benefiting you?**

I can do all the tracking and have a view of the work I deliver to my clients.

**Official Response from Dani Peterman:**

> Happy that the advanced technology and the team of specialists meet your expectations. It's great that there are no disadvantages you have noticed. It's a pleasure to help with comprehensive tracking for your deliveries to customers. Thank you for the recognition!

  ### 47. Appsflyer

**Rating:** 5.0/5.0 stars

**Reviewed by:** Thalita C. | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

The complete visualization of the data, bringing a lot of information

**What do you dislike about AppsFlyer?**

We use Appsflyer for an ecommerce client and the D-2 view of the results is poor because they are finger on the pulse.

**What problems is AppsFlyer solving and how is that benefiting you?**

Measurement of data via application

**Official Response from Dani Peterman:**

> I am happy to hear that our comprehensive data visualization is informative. We understand the need for immediate D-2 results for ecommerce and will work to improve this aspect. Thank you for trusting us with app data measurement!

  ### 48. Constant Evolution

**Rating:** 4.0/5.0 stars

**Reviewed by:** Marcelo  R. | Enterprise (> 1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

I like to use the attribution model and protect360

**What do you dislike about AppsFlyer?**

What I don't like about Appsflyer is its monetization model.

**What problems is AppsFlyer solving and how is that benefiting you?**

Data clean room is helping with vehicle data

**Official Response from Dani Peterman:**

> Very pleased to know that you appreciate our constant evolution and the value of our attribution model and Protect360. We are always reassessing our monetization model to better meet the needs of our users and your feedback is welcome. Thank you for recognizing the benefits of our Data Clean Room in managing your data.

  ### 49. Very Good Data But Difficult to Analyze

**Rating:** 4.0/5.0 stars

**Reviewed by:** Matheus F. | Data Engineer & Martech Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

Is very helpful to see the attribution and connect with media brands

**What do you dislike about AppsFlyer?**

The documentations and the reporting zone could be improved.

**What problems is AppsFlyer solving and how is that benefiting you?**

To see the attribution of media and populating data in meta and google

**Official Response from Dani Peterman:**

> Pleased that attribution features and media connections are beneficial. Acknowledged the need for better documentation and reporting tools. Happy to assist with media attribution and data integration with Meta and Google. Thanks for the input!

  ### 50. Complete tool with a large amount of data for growth analysis

**Rating:** 5.0/5.0 stars

**Reviewed by:** André  D. | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about AppsFlyer?**

Many collected data that provide numerous possibilities for analyses and optimizations

**What do you dislike about AppsFlyer?**

We have many reports to cover and few photo data

**What problems is AppsFlyer solving and how is that benefiting you?**

Measurement app, web to app, help me understand my customer better

**Official Response from Dani Peterman:**

> We appreciate the recognition of the wealth of data for analysis and optimizations in our tool. We have noted the desire for more instant data reports. Happy to hear that the app and web-to-app measurements are enhancing your understanding of the customer. Thank you!


## AppsFlyer Discussions
  - [Does AppsFlyer have a Mobile App?](https://www.g2.com/discussions/mobile-app-fdd92264-8c5e-47f7-a8c5-85326b1c720a) - 1 comment, 2 upvotes
  - [What is the best way to download raw data for multiple media sources?](https://www.g2.com/discussions/29774-what-is-the-best-way-to-download-raw-data-for-multiple-media-sources) - 1 comment, 1 upvote
  - [How does AppsFlyer attribute exactly? Is it Data Driven? Time Decay?](https://www.g2.com/discussions/29765-how-does-appsflyer-attribute-exactly-is-it-data-driven-time-decay) - 1 comment, 1 upvote
  - [How have you best integrated Amplitude and AppsFlyer?](https://www.g2.com/discussions/29424-how-have-you-best-integrated-amplitude-and-appsflyer) - 1 comment, 1 upvote
  - [what is the best way to collect all data from the export data and get an over view?](https://www.g2.com/discussions/29360-what-is-the-best-way-to-collect-all-data-from-the-export-data-and-get-an-over-view) - 1 comment, 1 upvote

- [View AppsFlyer pricing details and edition comparison](https://www.g2.com/products/appsflyer/reviews?page=5&section=pricing&secure%5Bexpires_at%5D=2026-07-17+06%3A59%3A53+-0500&secure%5Bsession_id%5D=80508a27-52a9-45ca-85a7-30959957514b&secure%5Btoken%5D=53eb78857fe8eed43f4977f84df62c18e2cb159ffee34edc8d03a850b0dadc38&format=llm_user)
## AppsFlyer Integrations
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## AppsFlyer Features
**User Identification**
- User Segmentation
- Geolocation

**Authoring Tools**
- Ad Templates
- HTML5 Authoring
- Automated Ad Creation
- Lanugage Translation

**Trading**
- Keyword Tracking
- Refund Management
- Integrations

**Platform Basics**
- Attribution Windows
- Retargeting Attribution
- Validation Rules
- Cross-platform attribution
- Fraud Detection
- Post-Fraud Attribution

**Centralized computation**
- Centralized Computation

**Agentic AI - Creative Management Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Tracking & Reporting**
- Custom Event Tracking
- Real-Time Insights
- Attribution
- Dashboard
- User Path Tracking
- User Activity History

**Analysis**
- Application Attribution
- Campaign Analysis
- Uninstall Tracking
- Custom Dashboards

**Testing Tools**
- Dynamic Versioning
- A/B Testing 

**Threat Detection**
- Account Alerts
- Threat Detection
- IP Address Monitoring
- Rules

**Platform Data**
- Uninstall Metrics
- Retention Metrics
- Analytics Dashboard
- Cross-channel insights
- Custom Dashboards
- Data Segmentation

**Audience Targeting**
- Geographic Targeting
- Device/OS Targeting
- Retargeting

**Localized computation**
- Localized computation

**Metrics**
- Engagement
- Exit Tracking
- Retention
- Return
- Conversions

**Campaigns**
- Push Notifications
- Bulk SMS
- Two-Way Text Messaging
- Email Campaigns
- Audience Segmentation

**Publishing Tools**
- Demand Side Platform Built-in
- Demand Side Platform Integration
- Campaign Scheduling

**Blocking**
- Manual IP Blocking
- Automated IP Blocking
- Cross-Campaign Blocking

**Analytics**
- Digital Analytics
- Attribution
- Data Sharing and Exporting

**Engagement**
- Coupons and Promotions

**Agentic AI - Value Selling Tools**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Click Fraud**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Platform**
- Optimization
- Integrations - Mobile Marketing
- Internationalization

**Agentic AI - Business Continuity Management**
- Multi-step Planning
- Adaptive Learning

**Agentic AI - Mobile Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Variation Testing**
- A/B Testing
- WYSIWYG Editor
- Percentage of Traffic
- Multivariant Testing

**Reporting**
- Segmentation
- Reports and Dashboards

**Personalization**
- Standard Targeting
- Custom Targeting
- Data Segmentation

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

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