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Compare AppsFlyer and Branch 
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Small-Business (41.9% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
AppsFlyer
Star Rating
(688)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerBranch
Star Rating
(450)4.4 out of 5
Market Segments
Small-Business (41.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AppsFlyer excels in providing a comprehensive analytics platform, with users praising its user-friendly interface and the ability to deliver accurate and transparent attribution, which builds trust in campaign data.
- Users say that Branch is particularly effective for creating deep links that direct users to specific app pages, saving valuable time and enhancing the marketing process with clear data and information.
- Reviewers mention that AppsFlyer offers seamless integrations across multiple ad platforms, allowing for unified insights, which is a significant advantage for marketers looking to streamline their campaigns.
- According to verified reviews, Branch is noted for its ease of integration and configuration, making it a user-friendly option for developers, though some users feel it lacks the depth of analytics that AppsFlyer provides.
- G2 reviewers highlight that AppsFlyer has a strong privacy-first approach, which resonates well with users concerned about data compliance, while Branch, although effective, does not emphasize this aspect as strongly.
- Users report that while both platforms are easy to use, AppsFlyer has a slight edge in overall satisfaction and support quality, with users appreciating its responsive customer service and robust feature set compared to Branch's more basic offerings.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableBranch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
Free Trial
AppsFlyer
Free Trial is available
Branch
Free Trial is available
Ratings
Meets Requirements
8.7
443
8.5
351
Ease of Use
8.4
587
8.4
355
Ease of Setup
8.0
348
7.9
186
Ease of Admin
8.4
190
8.5
172
Quality of Support
8.6
420
8.1
335
Has the product been a good partner in doing business?
8.7
188
8.5
171
Product Direction (% positive)
9.3
436
8.5
333
Features by Category
User Identification
Feature Not Available
7.4
117
8.2
266
7.8
149
8.2
255
7.8
115
Tracking & Reporting
8.7
290
8.2
163
8.4
280
8.1
157
8.9
295
8.7
165
8.4
297
8.0
166
8.3
269
7.8
150
8.2
268
7.4
149
Metrics
8.6
232
8.2
139
8.4
221
7.6
127
8.5
228
8.1
132
8.4
219
8.1
130
8.8
242
8.6
147
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Not enough data
Threat Detection
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Not enough data
Blocking
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
209
8.3
173
8.7
195
8.0
166
8.5
173
7.8
142
8.6
179
8.3
164
8.4
167
7.0
143
8.4
166
6.8
137
Platform Data
8.0
180
Feature Not Available
8.4
193
7.6
154
8.5
216
7.8
177
8.3
180
7.8
159
8.4
193
7.5
158
8.5
184
7.5
157
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
Analysis
9.0
211
8.4
183
8.8
215
|
Verified
8.4
186
|
Verified
8.1
164
Feature Not Available
8.4
178
7.6
148
Campaigns
Feature Not Available
7.6
135
|
Verified
7.7
117
7.0
121
7.0
101
6.6
105
7.1
97
6.2
98
7.7
108
7.2
116
8.6
141
7.4
130
Engagement
7.8
112
6.8
110
Platform
8.5
172
8.2
157
8.8
183
|
Verified
8.4
164
|
Verified
8.3
125
7.0
110
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Audience Targeting
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Analytics
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Agentic AI - Business Continuity Management
7.8
6
Not enough data
7.8
6
Not enough data
Metrics
8.6
232
8.2
139
8.4
221
7.6
127
8.5
228
8.1
132
8.4
219
8.1
130
8.8
242
8.6
147
Variation Testing
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.4
136
Not enough data
Feature Not Available
Not enough data
7.9
115
Not enough data
Reporting
8.3
165
Not enough data
8.5
190
Not enough data
Personalization
8.3
141
Not enough data
8.5
143
Not enough data
8.7
140
Not enough data
Administration
8.4
163
Not enough data
7.9
133
Not enough data
8.7
176
Not enough data
8.9
172
Not enough data
Categories
Categories
Shared Categories
AppsFlyer and Branch are categorized as Mobile Attribution, Mobile App Analytics, and Mobile Marketing
Unique Categories
AppsFlyer is categorized as Data Clean Room, Click Fraud, Creative Management Platforms, Mobile App Optimization, and Smart Link
Branch has no unique categories
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.0%
Marketing and Advertising
15.7%
Retail
7.0%
Information Technology and Services
4.6%
Computer Games
4.2%
Other
52.3%
Financial Services
10.6%
Marketing and Advertising
10.4%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.5%
Other
56.7%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
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