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At a Glance
Market Segments
Mid-Market (43.2% of reviews)
Small-Business (42.0% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
AppsFlyer
Star Rating
(682)4.5 out of 5
Market Segments
Mid-Market (43.2% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerBranch
Star Rating
(448)4.4 out of 5
Market Segments
Small-Business (42.0% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AppsFlyer excels in Fraud Detection with a score of 8.4, while Branch falls short with a score of 7.1. Reviewers mention that AppsFlyer's robust fraud detection capabilities provide peace of mind for marketers concerned about ad spend integrity.
- Reviewers mention that AppsFlyer offers superior Attribution Windows with a score of 9.0 compared to Branch's 8.4. Users say this feature allows for more accurate tracking of user interactions over time, which is crucial for optimizing marketing strategies.
- G2 users highlight AppsFlyer's Custom Event Tracking feature, scoring 8.7, as a standout, enabling detailed insights into user behavior. In contrast, Branch's score of 8.3 indicates it may not provide the same level of granularity, which some users find limiting.
- Users on G2 report that AppsFlyer's Quality of Support is rated at 8.6, significantly higher than Branch's 8.1. Reviewers mention that responsive customer support has been a key factor in their satisfaction with AppsFlyer.
- Reviewers mention that AppsFlyer's Application Attribution feature shines with a score of 9.0, while Branch's score of 8.5 suggests it may not be as effective in providing comprehensive insights into app performance.
- Users say that AppsFlyer's Real-Time Insights feature, rated at 8.4, is a game-changer for immediate decision-making, whereas Branch's score of 8.1 indicates a less responsive experience, which can hinder timely marketing adjustments.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableBranch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
Free Trial
AppsFlyer
Free Trial is available
Branch
Free Trial is available
Ratings
Meets Requirements
8.7
437
8.5
350
Ease of Use
8.4
580
8.4
354
Ease of Setup
8.0
341
7.9
185
Ease of Admin
8.4
185
8.5
171
Quality of Support
8.6
413
8.1
334
Has the product been a good partner in doing business?
8.6
183
8.5
170
Product Direction (% positive)
9.3
429
8.5
332
Features by Category
User Identification
Feature Not Available
7.4
117
8.2
264
7.8
149
8.2
253
7.8
115
Tracking & Reporting
8.7
287
8.2
163
8.4
276
8.1
157
8.9
289
8.7
165
8.4
294
8.1
165
8.3
268
7.8
150
8.2
266
7.4
149
Metrics
8.6
229
8.2
139
8.4
218
7.6
127
8.5
225
8.1
132
8.4
216
8.1
130
8.8
239
8.6
147
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
8.2
58
Not enough data
7.9
57
Not enough data
9.0
72
Not enough data
Threat Detection
8.6
67
Not enough data
8.3
66
Not enough data
8.2
60
Not enough data
8.4
65
Not enough data
Blocking
8.0
57
Not enough data
8.3
61
Not enough data
8.0
58
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
207
8.3
173
8.7
194
8.0
166
8.5
171
7.8
142
8.6
175
8.3
164
8.4
165
7.0
143
8.4
164
6.8
137
Platform Data
8.0
178
Feature Not Available
8.5
191
7.6
154
8.5
213
7.8
177
8.2
176
7.8
159
8.4
191
7.5
158
8.5
182
7.5
157
Agentic AI - Value Selling Tools
7.5
6
Not enough data
7.5
6
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
Centralized computation
8.7
17
Not enough data
Localized computation
8.9
17
Not enough data
Analysis
9.0
207
8.4
183
8.8
212
|
Verified
8.4
186
|
Verified
8.1
162
Feature Not Available
8.4
176
7.6
148
Campaigns
Feature Not Available
7.6
135
|
Verified
7.7
114
7.0
121
7.0
99
6.6
105
7.1
95
6.2
98
7.7
106
7.2
116
8.6
139
7.4
130
Engagement
7.8
110
6.8
110
Platform
8.5
170
8.2
157
8.8
180
|
Verified
8.4
164
|
Verified
8.3
123
7.0
110
Agentic AI - Mobile Marketing
8.1
8
Not enough data
8.1
8
Not enough data
8.1
8
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
8.3
8
Not enough data
Audience Targeting
8.5
9
Not enough data
8.3
8
Not enough data
8.8
8
Not enough data
Analytics
9.4
8
Not enough data
9.4
8
Not enough data
9.2
8
Not enough data
Agentic AI - Business Continuity Management
7.3
5
Not enough data
7.3
5
Not enough data
Metrics
8.6
229
8.2
139
8.4
218
7.6
127
8.5
225
8.1
132
8.4
216
8.1
130
8.8
239
8.6
147
Variation Testing
8.0
127
Not enough data
7.5
107
Not enough data
Feature Not Available
Not enough data
8.3
134
Not enough data
Feature Not Available
Not enough data
7.9
113
Not enough data
Reporting
8.3
163
Not enough data
8.5
187
Not enough data
Personalization
8.3
139
Not enough data
8.5
141
Not enough data
8.7
139
Not enough data
Administration
8.4
161
Not enough data
7.9
132
Not enough data
8.7
172
Not enough data
8.9
171
Not enough data
Categories
Categories
Shared Categories
AppsFlyer and Branch are categorized as Mobile Attribution, Mobile App Analytics, and Mobile Marketing
Unique Categories
AppsFlyer is categorized as Data Clean Room, Click Fraud, Creative Management Platforms, Mobile App Optimization, and Smart Link
Branch has no unique categories
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.2%
Marketing and Advertising
15.9%
Retail
7.1%
Information Technology and Services
4.7%
Computer Games
4.2%
Other
51.8%
Financial Services
10.6%
Marketing and Advertising
10.4%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.5%
Other
56.6%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
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