AppsFlyer Reviews & Product Details

I have been using AppsFlyer for a long time, and I think it's a really great MMP tool for managing mobile app marketing stats. It's been really helpful in fraud detection, bot traffic, fraud traffic, and analyzing install to events and click to installs ratios. I loved how the attribution window is injected into the platform. I particularly like the specific event-wise report features in AppsFlyer, which allow me to find report details for events like install, registration, and KYC for a single app. The initial setup was easy and not difficult to deal with. Review collected by and hosted on G2.com.

That thing is sometime not showing partners in search box Review collected by and hosted on G2.com.

AppsFlyer offers reliable attribution, detailed performance analytics, and strong fraud prevention, making it easy to track, optimize, and scale marketing campaigns effectively. Review collected by and hosted on G2.com.

The main challenge is the learning curve for new users, as some advanced reporting and attribution features can be complex to configure and navigate initially. Review collected by and hosted on G2.com.

I like the ease of tracking and analytics with AppsFlyer. Integration is my favorite aspect, making the whole experience smooth. The platform's reliability, strong attribution accuracy, and comprehensive reporting capabilities stand out to me. The initial setup process was straightforward, with clear onboarding documentation and a well-documented SDK integration. Review collected by and hosted on G2.com.

I would appreciate more flexibility in custom dashboard creation and faster access to granular performance insights without needing to build multiple reports. Review collected by and hosted on G2.com.

I use AppsFlyer for daily data tracking and campaign optimization, noticing its valuable features like the P360 for tracking fraud, detecting wrong devices, and duplicate player IDs. I like the two-way authentication, which serves as a critical security barrier for the platform. Setting up AppsFlyer was also very easy, and since starting to use it in 2022, I feel quite experienced with it. Review collected by and hosted on G2.com.

I find AppsFlyer has a steep learning curve and issues with data discrepancy, which can make things challenging for marketers and developers. Review collected by and hosted on G2.com.

I like AppsFlyer for its Raw reports and P360 Dashboard. I can download multiple raw reports for different events like installs, and I appreciate the ability to apply many filters. The initial setup was very easy and simple. Review collected by and hosted on G2.com.

Generating links. I don’t like this part because it takes too much time. Review collected by and hosted on G2.com.

I use AppsFlyer to measure app installs and optimize acquisition campaigns with accurate attribution and reliable reporting. It provides an intuitive dashboard that makes campaign analysis easy and helps us understand exactly which campaigns and partners are driving results. The reporting is reliable and allows us to make decisions based on accurate data, and the dashboard makes it easy to monitor performance without spending a lot of time digging through reports. I also found the onboarding process smooth, and the integrations were straightforward to implement. Review collected by and hosted on G2.com.

The platform is generally solid, but some reports can be a bit complex for new users, and data reconciliation across different platforms occasionally takes extra effort. Review collected by and hosted on G2.com.

It has a simple, clean UI (referring to the legacy dashboard). It also provides with variety of options that is needed for an app marketer Review collected by and hosted on G2.com.

I don’t suggest that Appsflyer remove the legacy dashboard, because it’s very comfortable and easy to use. Also, Appsflyer should improve the support experience. Raising tickets and getting help is very unresponsive at times. Review collected by and hosted on G2.com.

Innovation: Appsflyer keeps on innovating compared to a any other MMP, They have the winning edge because a Lot of new BETA's almost every quarter Review collected by and hosted on G2.com.

In Some cases there is a lot of overselling, Almost every add on is chargeable and it becomes a significant cost to understand that should we actually try out something new Review collected by and hosted on G2.com.

I like the AI-powered system in AppsFlyer that helps me optimize effectively. The AI-generated reports are very easy to understand and readable, which makes programmatic marketing much more manageable. Review collected by and hosted on G2.com.

Everything is good, only the problem is apps crash and apps going dead unresponsive. When we log in, the app takes too much time to load. Also, the crashes occur when the workload is high. The overview was not easy but was understandable. Review collected by and hosted on G2.com.

I appreciate AppsFlyer's accurate and reliable attribution, which helps build strong confidence in decision-making. I also like the intuitive dashboards and robust reporting that make it easy to analyze performance and optimize campaigns effectively. Review collected by and hosted on G2.com.

It can feel a bit complex at times, especially while navigating advanced dashboards or setting up detailed reporting. The UX simplicity can be enhanced further. Simplifying the workflow, reducing the number of steps for common tasks, and making key actions easily discoverable. Better in-platform guidance by ways of tooltips, templates etc can also make life easier. Review collected by and hosted on G2.com.