--- title: AppsFlyer Reviews meta_title: 'AppsFlyer Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 780 reviews by the users' company size, role or industry to find out how AppsFlyer works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 780 scale: '5' date_modified: '2026-07-13' parent_category: name: Mobile Analytics url: https://www.g2.com/categories/mobile-analytics --- # AppsFlyer Reviews **Vendor:** AppsFlyer **Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 780 ## About AppsFlyer AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com. ## AppsFlyer Pros & Cons **What users like:** - Users appreciate the **comprehensive analytics** of AppsFlyer, enabling accurate tracking and insightful journey understanding. (25 reviews) - Users value AppsFlyer's **comprehensive features** , offering robust attribution, dashboard insights, and exceptional support for campaigns. (24 reviews) - Users appreciate the **ease of use** of AppsFlyer, finding the interface intuitive and navigation straightforward. (21 reviews) - Users value the **accurate and insightful cross-channel attribution** that enhances decision-making capabilities significantly. (21 reviews) - Users value AppsFlyer's **accurate attribution** and insightful decision-making, enhancing efficiency across various advertising platforms. (15 reviews) - Users value the **seamless integrations** of AppsFlyer, streamlining ad tracking and enhancing decision-making efficiency. (15 reviews) - Users praise the **user-friendly interface** of AppsFlyer, enhancing their ability to track and analyze app performance effectively. (15 reviews) - Reporting (14 reviews) - Users value the **dashboard usability** of AppsFlyer, finding it intuitive and easy to create customized insights. (13 reviews) - Easy Integrations (13 reviews) **What users dislike:** - Users find AppsFlyer **too expensive** , with inflated billing practices overshadowing the value of their services. (16 reviews) - Users are frustrated with **data inaccuracies** from AppsFlyer, leading to inflated metrics and untrustworthy performance tracking. (11 reviews) - Users are frustrated with the **high pricing** of AppsFlyer, especially for smaller teams and the unexpected charges. (9 reviews) - Users report **significant data management issues** with AppsFlyer, including inaccuracies and difficulties in data downloading. (7 reviews) - Users criticize AppsFlyer's **expensive pricing** , especially detrimental for startups, feeling pressured by upselling tactics and inflated costs. (7 reviews) - Implementation Complexity (7 reviews) - Users find the platform's **complexity daunting** , especially for new users navigating advanced features and data reports. (6 reviews) - Users find the **dashboard complex and inflexible** , leading to navigation challenges and data syncing delays. (6 reviews) - Integration Issues (6 reviews) - Slow Loading (6 reviews) ## AppsFlyer Reviews ### 1. AppsFlyer is essential to be competitive and optimize your acquisition strategy. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2025 **What do you like best about AppsFlyer?** The ability to create an end-to-end route, connecting the pre-login world with the post-login world, optimizing budgets and efforts **What do you dislike about AppsFlyer?** Setting certain validation rules, downloads, and views can become very manual and cause the experience to be blocked when used. **What problems is AppsFlyer solving and how is that benefiting you?** Attribution topics, budget optimization, and improvement in customer journeys ### 2. My experince of using Appsflyer **Rating:** 5.0/5.0 stars **Reviewed by:** Марина . | Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2025 **What do you like best about AppsFlyer?** This is so convinient, easy of use and comprehensive tools at the same time. It helps to solve the main problem of business: to understand which type of media source attracted that client. One more thing I like from Appsflyer is immediate support from manager and technical team. In addition, it is important for our company everytime development of soft in accordance with bussines challenges. We always implement new features in our work and this help us to spread the share of market. **What do you dislike about AppsFlyer?** I wish it would be more convinient to make API for aggregated data of Protect360 **What problems is AppsFlyer solving and how is that benefiting you?** To understand media source new client come from. This helps us to manage structure of spends to achieve the best practice for us ### 3. Great partner **Rating:** 5.0/5.0 stars **Reviewed by:** Diego O. | Consumer Deployment Lead, Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2025 **What do you like best about AppsFlyer?** Friendly user interface, easy to navigate **What do you dislike about AppsFlyer?** Can be pricey for small companies or small apps **What problems is AppsFlyer solving and how is that benefiting you?** Attribution ### 4. Using AF attribution solutions for iOS + Android is sophisticated and can be complex **Rating:** 4.5/5.0 stars **Reviewed by:** Diego I. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2025 **What do you like best about AppsFlyer?** I like how robust attribution techstack is. I like how flexible the UI can be, letting you create custom dashboards in the Home section as well as saving dashboards in the My Dashboard sections. Support is amazing, the depth of knowledge of the account managers is high quality. **What do you dislike about AppsFlyer?** Pricing is very high relative to all other MMPs. The OneLink product is a bit more complex than needed. You should be able to export directly from a table (i.e. SKAN Overview or Classic Overview) being able to group by date. **What problems is AppsFlyer solving and how is that benefiting you?** Providing app attribution broken down by UA or Retargeting as well as broken down by attribution frameworks (Classic/SKAN vs SSOT) Providing raw data reports via DataLocker. ### 5. Best MMP **Rating:** 5.0/5.0 stars **Reviewed by:** Arjun H. | Performance marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2025 **What do you like best about AppsFlyer?** Seamless stats and analysis on Mobile advertising tracking **What do you dislike about AppsFlyer?** Nothing much as far as i have used in the last 2 years **What problems is AppsFlyer solving and how is that benefiting you?** We were not able to segregate organic and paid ads data earlier after integrating Apps Flyer we were bale to track it properly ### 6. AppsFlyer is a critical growth enabler, delivering precise attribution, actionable insights. **Rating:** 5.0/5.0 stars **Reviewed by:** Elias k. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2025 **What do you like best about AppsFlyer?** As a FinTech, we value AppsFlyer’s robust attribution accuracy,ROI Measurement, Fraud Prevention and data security, Integration with Ad Networks and retargeting And of course the professional support team is highly responsive, knowledgeable, and consistently goes above and beyond to resolve issues quickly **What do you dislike about AppsFlyer?** AppsFlyer offers exceptional value and powerful features, the high pricing can be a challenge, especially for smaller teams or companies with strict budgets **What problems is AppsFlyer solving and how is that benefiting you?** AppsFlyer addresses key challenges in user attribution, cross-channel tracking, and fraud prevention. By providing accurate, real-time insights into user behavior and campaign performance, it empowers us to allocate budgets more efficiently, enhance ROI, making it an invaluable tool for driving sustainable growth in a competitive financial landscape. ### 7. Appsflyer - One of the best MMP in the Market **Rating:** 4.5/5.0 stars **Reviewed by:** Simran H. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2025 **What do you like best about AppsFlyer?** Have been using Appsflyer from quite sometime now, and it has made by life easier by providing quick analysis and reporting. Another great part about it is it enables integrations with all the major platforms like Meta, Google, etc. **What do you dislike about AppsFlyer?** Sometimes it becomes a little difficult to navigate through the platform. Another donwside of the platfrom is the pricing can improve. **What problems is AppsFlyer solving and how is that benefiting you?** 1. We use applflyer to check discrepancy between intenral crm and platfrom being used to advertise 2. Enables multiple users to track their own data at the sametime 3. Tracking data for some particular platforms wherein our internal crm is not able to bifurcate the numbers becomes easier ### 8. The best mmp in market **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas T. | Senior App Performance & Gaming Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2025 **What do you like best about AppsFlyer?** The simplicity and ease of use within the UI, the team themselves assure agency and clients are kept up to date with best practice and trends. **What do you dislike about AppsFlyer?** N/A there is nothing i dislike about appslfyer **What problems is AppsFlyer solving and how is that benefiting you?** Bringing everything into a single source of truth ### 9. Overall Review for MMP tool Appsflyer **Rating:** 2.5/5.0 stars **Reviewed by:** dixita p. | Assistant Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2025 **What do you like best about AppsFlyer?** Appsflyer gives lot of data to analysis your campaigns. Data is easy to understand and availablpe in different formats for consumption.You can however download data frequently and under one login multiple person can use the same. Integration for vendors is easy. We can use appsflyer data on daily basis for analysis of our campaigns. **What do you dislike about AppsFlyer?** Data Downloading is huge issue, you can only download data for 90 days at a go.Support team keeps on adding one other when we escalate issues to them.However brand integration takes a lot of time **What problems is AppsFlyer solving and how is that benefiting you?** Apssflyer is solving our App marketing in a grater way, it becomes easier to use comparitive to pixel. ### 10. Excellent must-have platform for any app **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2025 **What do you like best about AppsFlyer?** Clear and easy to view data. Can analyse by source, channel, campaign and more. Making it super easy to understand channel performance and influence investments. **What do you dislike about AppsFlyer?** There is just so much you can do with the platform that you never feel like you know everything! **What problems is AppsFlyer solving and how is that benefiting you?** Full granular data for app that we can’t get in GA due to iOS 14 privacy update, fills the gaps. Allows us to deep link and track from all sources ### 11. Appsflyer review from an OTT POV. **Rating:** 5.0/5.0 stars **Reviewed by:** Ravi K. | Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2025 **What do you like best about AppsFlyer?** That it solves for nearly every use case that an app brand could have wrt app attribution. Some things that stand out are: Onelinks and the adaptive deferred deeplinking campabilities, the activity and overview dashboards, audience creation (default segments are very helpful), in-depth insights via raw reports. **What do you dislike about AppsFlyer?** - That the unique user level data isn't readily available in any of the dashboards - The whole CTV attribution piece seems faily complex, unlike that of Android apps **What problems is AppsFlyer solving and how is that benefiting you?** Appsflyer helps us attribute in-app events to the right media sources thereby helping us decide where to invest for our campaigns. ### 12. Easy to use platform and seamless integration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2025 **What do you like best about AppsFlyer?** There is a lot of functionality so you can see lots of different data which is useful, the user interface is very friendly **What do you dislike about AppsFlyer?** Sometimes is down but it picks back up quickly so not a big problem **What problems is AppsFlyer solving and how is that benefiting you?** Analytics of new user acquisition, tracking and attribution. ### 13. Amazing Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Ahmed K. | Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about AppsFlyer?** AppsFlyer is the leader in the market and it is not without cause! The amount of features offered to businesses and the support is amazing. The SKAN model in particular is great for cost retention and calculation. Also the deep linking module is the best in the market **What do you dislike about AppsFlyer?** Nothing so far. A suggestion for a new feature or an expansion is to include also interstitial ads and app cards. **What problems is AppsFlyer solving and how is that benefiting you?** AppsFlyer is providing is with a seamless deep linking experience plus analytics. User segmentation has never been easier and is helping us market the app to the right audience while maintaining a watchful eye on our CVRs and MCVRs plus retention costs while not falling into the trap of fraudulent attribution ### 14. Exceptional, but you need to pay for that. **Rating:** 4.0/5.0 stars **Reviewed by:** Tim K. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about AppsFlyer?** Advanced technology and data aggregation. You can use accurate and dependable insights. 6 of 10 apps using Appsflyer, so you should do it as well. **What do you dislike about AppsFlyer?** The pricing can be high for smaller companies or startups. The second thing is a default dashboard. It lacks polish and functionality, and can't be customated in the way you like. You probably may expect something more than this one. **What problems is AppsFlyer solving and how is that benefiting you?** Game analytics ### 15. Appsflyer is very handy all in one marketing analytics and attribution platform **Rating:** 5.0/5.0 stars **Reviewed by:** Vardan S. | Live Ops and Game Designer, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2020 **What do you like best about AppsFlyer?** Integration with various platforms, comfortable dashboards , customization. Ability to track various ad sources in one place is very time efficient and helps making business decisions easier. Also i would like to tell that custom dashboards are saving a lot of time when you need to create various reports monthly. Ability to be integrated with services like sendgrid and mailchimp and salesforce is bringing email marketing to a new level. One link configurations always help to track users outside of digital world. For example you can use qr codes which are being provided when you create a qr code to track app downloads outside of the digital world. And all of this mentioned above in one place makes appsflyer one of the best platforms in the market **What do you dislike about AppsFlyer?** My main gripe has been the user interface. At times, it feels slightly less intuitive than I'd like, which means digging deep into metrics can take a tad longer than desired. However, I've heard they're actively refining this, so I'm hopeful for smoother navigation in the future. **Recommendations to others considering AppsFlyer:** Easy to install, easy to use. When it comes to sharing part all the reports and dashboards can be downloaded as pdf and be shared with your team. User management options are also available which provides highly customizable user settings for all of your team **What problems is AppsFlyer solving and how is that benefiting you?** Some of mobile analytics would have been impossible without appsflyer, also realizing that you can cohort analysis every event you have is a great problem solving approach **Official Response from Ben Mattingly:** > Hi Vardan, Thanks for being a valued AppsFlyer customer and sharing your candid feedback! I'm happy you are getting value from our solutions. I'd like to provide you with some additional resources around identifying uninstalls with AppsFlyer. Take a look at our Uninstall FAQ: https://support.appsflyer.com/hc/en-us/articles/210289286-Uninstall-measurement#ios-uninstall Please reach out to support@appsflyer.com if you need any further assistance getting full insights into your uninstall data. We're here to help! ### 16. A good tool for controlling the 'App World' inside a company **Rating:** 4.5/5.0 stars **Reviewed by:** Adriano F. | Sr Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** June 26, 2023 **What do you like best about AppsFlyer?** AppsFlyer is an essential tool for tracking and analyzing mobile apps. Its comprehensive approach and advanced features provide a clear and valuable view of your application's performance. With AppsFlyer, you can track key metrics like installs, user acquisition, retention, revenue and more, all from one intuitive dashboard. Additionally, its ability to track and attribute app installs to specific sources, such as marketing campaigns, provides valuable insights for optimizing your acquisition efforts. The tool also offers advanced features such as fraud protection, custom event analysis and audience segmentation, allowing you to deepen your understanding of user behavior and make data-driven strategic decisions. With easy integration and cross-platform support, AppsFlyer stands out as a leading solution in the app analytics market. If you're looking to maximize your app's success, AppsFlyer is a reliable and powerful choice. **What do you dislike about AppsFlyer?** Integration with other platforms can sometimes be a bit complex, resulting in inaccurate data and inconsistencies. **What problems is AppsFlyer solving and how is that benefiting you?** AppsFlyer solves many problems related to mobile app tracking and analytics. It offers accurate insights into app performance, including metrics like installs, user acquisition, retention, and revenue. In addition, the tool allows you to attribute installations to specific sources, optimizing marketing efforts. With advanced features like fraud protection and custom event analytics, AppsFlyer provides an in-depth understanding of user behavior and helps you make strategic decisions based on trusted data. **Official Response from Vera Kopylova:** > Hi Adriano, we are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone! ### 17. Appsflyer is the best and the standard in the industry **Rating:** 4.0/5.0 stars **Reviewed by:** Ibnu F. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2025 **What do you like best about AppsFlyer?** It always updates its logic to fight again frauds It provides better way to see the context of our whole marketing efforts **What do you dislike about AppsFlyer?** Sometimes some features doesnt work as it advertised **What problems is AppsFlyer solving and how is that benefiting you?** It help me by being a fair judge to all of our ads channels and partners It saves us from fraud traffics by alot Smartlink help connect different marketing channels to a single Apssflyer dashboard ### 18. Constant update **Rating:** 5.0/5.0 stars **Reviewed by:** Helena G. | Digital Marketing Performance Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about AppsFlyer?** I value the constant updating of the tool to have complete coverage and accuracy when analyzing the information. **What do you dislike about AppsFlyer?** Although the platform is intuitive, for a beginner or someone newly introduced to using the tool, it presents complexities that are not easily resolved with the guides, and the lack of support doesn't help. It's still good to have our CSMs, but sometimes it's necessary to answer questions with speed and urgency. **What problems is AppsFlyer solving and how is that benefiting you?** It resolves the attributions for app acquisition channels in fintech, and helps us optimize our marketing strategies and investment by channel. ### 19. Effortless deep linking experience **Rating:** 4.5/5.0 stars **Reviewed by:** Harshit B. | Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2025 **What do you like best about AppsFlyer?** The documentation is amazing! Really helped us to integrate the sdk easily and reduce our development time. **What do you dislike about AppsFlyer?** So far we really like the product and have not encountered any issues, when compared to it's competitors we have settled with appflyer as our solution. **What problems is AppsFlyer solving and how is that benefiting you?** Appsflyer made it easy to scale the app sharing and running campaigns attached to those links. ### 20. Consolidated campaign performance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2025 **What do you like best about AppsFlyer?** All encompassing dashboards providing an easy view of campaign performance from various angles **What do you dislike about AppsFlyer?** Dashboard building could allow for more granularity. **What problems is AppsFlyer solving and how is that benefiting you?** Connecting web and app performance into one journey **Official Response from Judith Arkush:** > Thank you so much for your feedback. Regarding granularity, have you had a chance to play around with our upgraded My Dashboards? You can see more information about the improved features here ://www.appsflyer.com/blog/measurement-analytics/my-dashboards/ I hope that improves your experience! ### 21. Data driven MMP Partner **Rating:** 4.5/5.0 stars **Reviewed by:** Shahul K. | Investment Management, Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2025 **What do you like best about AppsFlyer?** The kind of granularity & deep insight that you can get from the product is remarkable. **What do you dislike about AppsFlyer?** There is nothing as such that I don't like about the product. **What problems is AppsFlyer solving and how is that benefiting you?** I can better optimize my App campaign through the depth insights that I get from the product. I've never came across a reliable product like Appsflyer. ### 22. My favourite App tracking tool for the past 10 years **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron B. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2025 **What do you like best about AppsFlyer?** Easy to use, intergrates with multiple platforms, charts are customisable, and functionality is improving over time. **What do you dislike about AppsFlyer?** Some limitations on data visualisation and analysis, but at the end of the day it's promarily an attribution tool rather than analytics. **What problems is AppsFlyer solving and how is that benefiting you?** Great for third party attribution and as a single source of truth ### 23. Top mobile tracking platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about AppsFlyer?** AppsFlyer is all about data. It allows you to track organic and non-organic installs, create and export raw and aggregated reports, and track app usage. Integration is very easy both on the client side and server-to-server and is well documented. The P360 fraud detection system is doing a great job in locating IVT and fraud. The system is very fast both for end-users (no delays in redirects) and for partners (slick and fast UI dashboard) **What do you dislike about AppsFlyer?** AppsFlyer support could be better, both in response time and in support representatives' knowledge and willingness to help. We are both clients and partners and we feel partners support is less than optimal. **What problems is AppsFlyer solving and how is that benefiting you?** We are using AppsFlyer to track mobile app analytics for many of our, and our customers', apps. The system is very helpful in identifying which campaigns perform better, which locations produce better results, and which apps are more popular. We are using both the UI and the API to access data and, in most cases, have no significant issues. The P360 subsystem is very good at blocking IVT both online and post-attribution. ### 24. Appflyer review **Rating:** 3.5/5.0 stars **Reviewed by:** Lautaro S. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about AppsFlyer?** I recommend Appsflyer because it has a very user-friendly and intuitive interface. Additionally, they stay up to date with the latest attribution methods, enabling precise and up-to-date measurement of campaign performance. **What do you dislike about AppsFlyer?** There are discrepancies in the data downloaded from the platform, which affects the accuracy of the analysis and complicates informed decision-making **What problems is AppsFlyer solving and how is that benefiting you?** Lack of attribution from paid media. Especially meta app campaigns ### 25. App Tracking and Attribution Simplified **Rating:** 5.0/5.0 stars **Reviewed by:** Christian E. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2024 **What do you like best about AppsFlyer?** AppsFlyer is consistently improving and updating their product to stay best in class. They have a bredth of tools that are easy to implement from targeting with Audiences to fraud detcetion with Protect 360. With major changes like certain identifiers going away, I rely heavly on AppsFlyer to keep me up to date on changes in the digital marketing industry. **What do you dislike about AppsFlyer?** AppsFlyer is restricted to using device IDs so there are some cases where I need to use other tools for tracking and optimization. Overall they are able to give us a clear picture of attribution but there is still some internal processes we overlay for a more accurate view. **What problems is AppsFlyer solving and how is that benefiting you?** AppsFlyer handles all of our attribution and tracking needs. This includes Apple iOS since this requires a different tracking method: SKAN. In addition to this AppsFlyer provides Fraud Detection and Creative Optimization tools that we heavily use for all our digital marketing programs. ### 26. Easy integration of data sources and easy access to the data **Rating:** 5.0/5.0 stars **Reviewed by:** Matias E. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about AppsFlyer?** The easy integration with most partners, the user experience when viewing user data, and the reporting experience with raw data. **What do you dislike about AppsFlyer?** I haven't found any negative aspects yet in the experience and functioning of the platform. **What problems is AppsFlyer solving and how is that benefiting you?** It helps us a lot in event attribution and fraud monitoring. ### 27. The MMP out there **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2025 **What do you like best about AppsFlyer?** amazing tech, love the dashboards, logic make sense, one-stop shop **What do you dislike about AppsFlyer?** 1. the price is too high. starting to be hard to convince the senior management to choose AF and not the competitors. 2. the support for our developers is not clear enough **What problems is AppsFlyer solving and how is that benefiting you?** tracking and supporting my all mobile activity ### 28. Very useful for those who work with app campaigns to take advantage of all the solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Wileidy B. | Manager de Plataformas, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about AppsFlyer?** At the reporting level, everything you can leverage to know what the user does within the app and to take advantage at the audience and customer LTV level. **What do you dislike about AppsFlyer?** The integrations and everything that allows you to know the LTV of each user. **What problems is AppsFlyer solving and how is that benefiting you?** Know the attribution of each platform. ### 29. A very useful tool **Rating:** 4.5/5.0 stars **Reviewed by:** Yamila Ayelen M. | Digital Marketing Performance Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about AppsFlyer?** The overview reports, very good data and easy to understand **What do you dislike about AppsFlyer?** The activity dashboard is complicated to understand; it would be better to update the interface to one more comfortable for the user. **What problems is AppsFlyer solving and how is that benefiting you?** The attribution of the campaigns helps me understand the behavior of the campaigns and users. ### 30. User friendly MMP **Rating:** 3.5/5.0 stars **Reviewed by:** Franco C. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about AppsFlyer?** I find more helpfull the information available regarding complex subjects, as well as functionalities. **What do you dislike about AppsFlyer?** The inability to download informatuon with the same criteria that is shown on the platform. Ej. unified dashboard info **What problems is AppsFlyer solving and how is that benefiting you?** The capicity for deduplicating events happening on the app from different media sources ### 31. Source of truth **Rating:** 5.0/5.0 stars **Reviewed by:** Aline M. | User Acquisition Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about AppsFlyer?** Appsflyer is our source of truth because we see that it doesn't double attribute since we run campaigns in many media sources this is really important. Also to analyze metrics in a deep way in different levels like media source, campaign, ad, site ID, keywords **What do you dislike about AppsFlyer?** The dashboards take some time to load, in an important meeting I can't count on appsflyer dadhboard to present quick otherwise I have to make others to wait. An exchange information with SRN to make our lives easier (instead of pulling data from media source and also appsflher to analyze campaign) **What problems is AppsFlyer solving and how is that benefiting you?** Gather all info in one place. We can compare across media sources, across our own apps and it's important to have a panaromic business view. **Official Response from Dani Peterman:** > AppsFlyer serves as a trusted single point of truth, avoiding double attribution and enabling deep metric analysis. Noted the dashboard loading times and the need for better SRN data exchange. Happy it offers a panoramic business view. Thanks for the feedback! ### 32. Discovery **Rating:** 5.0/5.0 stars **Reviewed by:** Pablo F. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about AppsFlyer?** Having the possibility to unify results and user circuits across all the integrations that are used **What do you dislike about AppsFlyer?** The division of information between Android and iOS, it would be good to see it unified. **What problems is AppsFlyer solving and how is that benefiting you?** It solves for us to have the same attribution for all the integrations we use. ### 33. New on Appflyer **Rating:** 4.5/5.0 stars **Reviewed by:** Florencia Q. | Asistente de Promociones y Publicidad, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about AppsFlyer?** We are still in the stage of testing campaigns, but so far I find the training they are providing us very useful. **What do you dislike about AppsFlyer?** At first, it is a new world that can be very overwhelming. **What problems is AppsFlyer solving and how is that benefiting you?** It is helping us in the measurement of a new digital wallet. ### 34. Mobile Developer **Rating:** 5.0/5.0 stars **Reviewed by:** Imad S. | Backend Developer, Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about AppsFlyer?** Seamless integration and the rich analysis tools that allow me to track and manage my application better. **What do you dislike about AppsFlyer?** So far none, and hopefully won't find any **What problems is AppsFlyer solving and how is that benefiting you?** Deep linking, and analytics tracking ### 35. Fundamental tool **Rating:** 4.5/5.0 stars **Reviewed by:** Joan O. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about AppsFlyer?** All the solutions it provides to increase investment performance with measurement and analysis tools. **What do you dislike about AppsFlyer?** Customization of some dashboards, which does not allow viewing iOS and Android. **What problems is AppsFlyer solving and how is that benefiting you?** Prevention and detection of mobile advertising fraud. ### 36. Only mmp you can have **Rating:** 5.0/5.0 stars **Reviewed by:** Nikita K. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about AppsFlyer?** Absolutely leader of the attribution industry **What do you dislike about AppsFlyer?** Lack of NET metrics and some potential graphs **What problems is AppsFlyer solving and how is that benefiting you?** Mobile attribution in general, fraud protection ### 37. Complete MMP **Rating:** 5.0/5.0 stars **Reviewed by:** Juan Manuel V. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about AppsFlyer?** It is a very comprehensive platform that is constantly being updated and has excellent service. **What do you dislike about AppsFlyer?** there is nothing specific but it is very complex **What problems is AppsFlyer solving and how is that benefiting you?** Reading information from mobile data ### 38. Improvemnet suggestions **Rating:** 4.5/5.0 stars **Reviewed by:** Prathmesh S. | Account manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2024 **What do you like best about AppsFlyer?** Appsflyer as a platform is easy to use and understand specially agency and adaccount part is good. **What do you dislike about AppsFlyer?** In some cases i notice GAP between appsflyer and client backend and third party tracker also which is very annoying. **What problems is AppsFlyer solving and how is that benefiting you?** Mobile performance marketing and reporting of performance. ### 39. #1 MMP for App Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Sam C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2024 **What do you like best about AppsFlyer?** 1. Best-in-class Customer Support Appsflyer's Customer Success Reps contain both a wide and deep breadth of knowledge around Mobile Attribution. I've personally worked with 3 different reps over the years and noticed a consistently high bar with regards to patience, thorough helpfulness, and professionalism. Any questions, bugs, issues, and tickets are handled promptly. 2. Great UI and Easability of Use I've worked with 3 Mobile Measurement Partners in total and have found Appsflyer to have the most friendly and self-explanatory UI. It's easy to navigate, understand, and use. Their documentation also serves as a good back-up source with clear instructions, explanations, and additional resources. 3. Full Mobile Marketing Toolkit Contains everything from beginner-friendly tools starting from dashboards, pivots, raw data exports, and link management to more advanced features like query builders, incrementality, and fraud. I've found them to be on top of most new and upcoming trends like CTV-to-App attribution, AI Creative Analysis, and Web/App holistic user measurement. **What do you dislike about AppsFlyer?** Personally, I wish channel spend integration came included with the conversions package. **What problems is AppsFlyer solving and how is that benefiting you?** The main benefit is acting as the source-of-truth for mobile attribution and conversion credit amongst different ad channels and campaigns. A big plus is packaging measurement tools and data in a way that is easy for Marketers to access, understand, and use to drive high-quality decision-making. I also find the Appsflyer data tables in GCP Bigquery very well organized for both raw-level data and higher-level cohorting analysis. ### 40. Learning **Rating:** 4.0/5.0 stars **Reviewed by:** Agustín A. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about AppsFlyer?** Its variety of marketing tools to develop account growth **What do you dislike about AppsFlyer?** Raw data report is confusing and also the install/re-install attribution. **What problems is AppsFlyer solving and how is that benefiting you?** Mainly attribution problems between different digital sources ### 41. Measurement with AppsFlyer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about AppsFlyer?** I like the clarity it brings to measurement, along with the theoretical support and the new features that are being added to the platform. **What do you dislike about AppsFlyer?** For now, I don't find anything that I specifically dislike. **What problems is AppsFlyer solving and how is that benefiting you?** Solve attribution and media mix distribution problems, as well as provide us support to make better investment decisions. Product insights also by observing behavior. ### 42. I haven't started working yet but we are interested! **Rating:** 3.5/5.0 stars **Reviewed by:** Pilar D. | Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about AppsFlyer?** I like attribution models and reporting **What do you dislike about AppsFlyer?** That there is so much code and versions of complementary services **What problems is AppsFlyer solving and how is that benefiting you?** Attribution ### 43. Just onboarded **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about AppsFlyer?** The App seems easy to integrate with apps and are simple to implement. Looking forward to the Deep linking solution and Analytics. **What do you dislike about AppsFlyer?** Have not used it enough to know. I cannot definitively say anything. **What problems is AppsFlyer solving and how is that benefiting you?** The deep lining solution and Analytics ### 44. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Judiy C. | Analista de comunicação, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2024 **What do you like best about AppsFlyer?** The most positive aspect of the tool is the ease of creating tagged links and being able to measure the desired data! The practicality and intuitiveness of the tool are also satisfactory. **What do you dislike about AppsFlyer?** The way general reports are presented, I find it a limited view and I would like it to be possible to edit the format and bring better segmentation. The correct way of naming parameters should also be clearer; in my personal experience, we took a long time to create a standard, which made initial measurement difficult. **What problems is AppsFlyer solving and how is that benefiting you?** Know which tests are most effective for users! **Official Response from Dani Peterman:** > Happy that you like the ease of link creation and the intuitiveness of the tool. We have noted your points about report visualizations and the clarity of parameters; we will work on that. Thank you for the feedback! ### 45. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Julio C. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about AppsFlyer?** What I like most about AppsFlyer is the detailed data analysis and the precise attribution of campaigns. **What do you dislike about AppsFlyer?** What I like least about AppsFlyer is the complexity of the interface at times, which can hinder usability for beginners. **What problems is AppsFlyer solving and how is that benefiting you?** Solve marketing attribution and data analysis problems, allowing for accurate tracking and attribution of marketing campaign results. This benefits by providing detailed insights into campaign performance, ROI optimization, and a better understanding of user behavior, facilitating informed strategic decisions. **Official Response from Dani Peterman:** > Enjoying a detailed data analysis and precise campaign attribution with AppsFlyer. We are aware of the complexity of the interface and its impact on beginners—we are attentive. Essential for accurate tracking, campaign insights, ROI optimization, and strategic decisions. Thank you for the great input! ### 46. Appsflyer product review **Rating:** 4.5/5.0 stars **Reviewed by:** Inna R. | Enterprise (> 1000 emp.) **Reviewed Date:** November 23, 2023 **What do you like best about AppsFlyer?** Appsflyer has so many features that we can utilize. Basically, we subscribe some of their feature like auedience which help to generate audience from our App and also can filter and make some logic and push it to the ads channels and target them so this feature help us to ude our time effectively for not uploading the audience using csv files in each dashboard. Also we have P360 in our dashboard, this help us to save thousand dollars since it help us to block any fraud in real time or after. Lastly is Onelink, this helps us to generate deeplinking but using the common format and can also be customized which link we want to direct and including the fallback link. Partner Integration is also easy. **What do you dislike about AppsFlyer?** There are bugs When i want send in app event to other partner. Sample case is we can't type the in app event in the search tab and we only can select when we scroll the list. Sometimes, not all in app events showing on this and we can't also type thos in app events (it will not showing anything) so when this happened i always refresh the page and if it's still not working, i leave it and do it next time. This is quite painful. i rarely use the event tab to see how the in app events perform since we can't breakdown it by campaign hence i rather use pivot report to see more details of the in app event performance. **What problems is AppsFlyer solving and how is that benefiting you?** Fraud detection using P360 this really help us to save 000 dollars since we're not payout this fraud traffic. **Official Response from Vera Kopylova:** > Hi Inna. We are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone. ### 47. Organized and with very relevant information **Rating:** 5.0/5.0 stars **Reviewed by:** Bruno César Dos S. | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** Privacy explaining Google sandbox and SKAN. The difference between both platforms was important. Understand the details of each and their impacts on the future. **What do you dislike about AppsFlyer?** The lecture I couldn't understand the benefit of using the platform. The audio didn't help to understand what was said, and I would need a better background on DCR. **What problems is AppsFlyer solving and how is that benefiting you?** Organization of data for marketing teams to consume about the App events. Today, the App First strategy is very strong in the company and therefore becomes relevant. **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. We are here whenever you need. ### 48. Appsflyer for banking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about AppsFlyer?** The integration with more than 10,000 partners to be able to unify measurement and attribution criteria for the business **What do you dislike about AppsFlyer?** I see no disadvantages. I consider it a great tool to add to the business's marketing strategy. **What problems is AppsFlyer solving and how is that benefiting you?** The attribution of metrics from different media ### 49. A Huge Discovery about number **Rating:** 4.5/5.0 stars **Reviewed by:** Luiz F. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2023 **What do you like best about AppsFlyer?** The ability to make marketers see the numbers more clearly **What do you dislike about AppsFlyer?** Sometimes it is difficult to understand all the features and characteristics of each one **What problems is AppsFlyer solving and how is that benefiting you?** I started to see better all the activities in my app and how to apply better strategies on a daily basis **Official Response from Vera Kopylova:** > Hi Luiz, we are very grateful for your review. Thank you for sharing your rating and feedback with us and the community. ### 50. Appsflyer's finance **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about AppsFlyer?** Protect 360 and the decoding of skan. **What do you dislike about AppsFlyer?** At the moment, we don't have it implemented for the business application. But I'm intrigued by the definition of attribution. **What problems is AppsFlyer solving and how is that benefiting you?** We are interested in having an adequate definition of attribution and being able to make data-driven business decisions. ## AppsFlyer Discussions - [Does AppsFlyer have a Mobile App?](https://www.g2.com/discussions/mobile-app-fdd92264-8c5e-47f7-a8c5-85326b1c720a) - 1 comment, 2 upvotes - [What is the best way to download raw data for multiple media sources?](https://www.g2.com/discussions/29774-what-is-the-best-way-to-download-raw-data-for-multiple-media-sources) - 1 comment, 1 upvote - [How does AppsFlyer attribute exactly? Is it Data Driven? Time Decay?](https://www.g2.com/discussions/29765-how-does-appsflyer-attribute-exactly-is-it-data-driven-time-decay) - 1 comment, 1 upvote - [How have you best integrated Amplitude and AppsFlyer?](https://www.g2.com/discussions/29424-how-have-you-best-integrated-amplitude-and-appsflyer) - 1 comment, 1 upvote - [what is the best way to collect all data from the export data and get an over view?](https://www.g2.com/discussions/29360-what-is-the-best-way-to-collect-all-data-from-the-export-data-and-get-an-over-view) - 1 comment, 1 upvote - [View AppsFlyer pricing details and edition comparison](https://www.g2.com/products/appsflyer/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+13%3A23%3A14+-0500&secure%5Bsession_id%5D=5e73999a-4160-45a7-a50d-bc0ebd56d6ff&secure%5Btoken%5D=7f6702948b67aff8d2beea565d43dadb355760933a9c87bacbae83077d401a07&format=llm_user) ## AppsFlyer Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 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Integrations **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Centralized computation** - Centralized Computation **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Testing Tools** - Dynamic Versioning - A/B Testing **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Audience Targeting** - Geographic Targeting - Device/OS Targeting - Retargeting **Localized computation** - Localized computation **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Analytics** - Digital Analytics - Attribution - Data Sharing and Exporting **Engagement** - Coupons and Promotions **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Business Continuity Management** - Multi-step Planning - Adaptive Learning **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Variation Testing** - A/B Testing - WYSIWYG Editor - Percentage of Traffic - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top AppsFlyer Alternatives - [Singular](https://www.g2.com/products/singular/reviews) - 4.5/5.0 (501 reviews) - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (131 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (713 reviews)