--- title: AppsFlyer Reviews meta_title: 'AppsFlyer Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 780 reviews by the users' company size, role or industry to find out how AppsFlyer works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 780 scale: '5' date_modified: '2026-07-13' parent_category: name: Mobile Analytics url: https://www.g2.com/categories/mobile-analytics --- # AppsFlyer Reviews **Vendor:** AppsFlyer **Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 780 ## About AppsFlyer AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com. ## AppsFlyer Pros & Cons **What users like:** - Users appreciate the **comprehensive analytics** of AppsFlyer, enabling accurate tracking and insightful journey understanding. (25 reviews) - Users value AppsFlyer's **comprehensive features** , offering robust attribution, dashboard insights, and exceptional support for campaigns. (24 reviews) - Users appreciate the **ease of use** of AppsFlyer, finding the interface intuitive and navigation straightforward. (21 reviews) - Users value the **accurate and insightful cross-channel attribution** that enhances decision-making capabilities significantly. (21 reviews) - Users value AppsFlyer's **accurate attribution** and insightful decision-making, enhancing efficiency across various advertising platforms. (15 reviews) - Users value the **seamless integrations** of AppsFlyer, streamlining ad tracking and enhancing decision-making efficiency. (15 reviews) - Users praise the **user-friendly interface** of AppsFlyer, enhancing their ability to track and analyze app performance effectively. (15 reviews) - Reporting (14 reviews) - Users value the **dashboard usability** of AppsFlyer, finding it intuitive and easy to create customized insights. (13 reviews) - Easy Integrations (13 reviews) **What users dislike:** - Users find AppsFlyer **too expensive** , with inflated billing practices overshadowing the value of their services. (16 reviews) - Users are frustrated with **data inaccuracies** from AppsFlyer, leading to inflated metrics and untrustworthy performance tracking. (11 reviews) - Users are frustrated with the **high pricing** of AppsFlyer, especially for smaller teams and the unexpected charges. (9 reviews) - Users report **significant data management issues** with AppsFlyer, including inaccuracies and difficulties in data downloading. (7 reviews) - Users criticize AppsFlyer's **expensive pricing** , especially detrimental for startups, feeling pressured by upselling tactics and inflated costs. (7 reviews) - Implementation Complexity (7 reviews) - Users find the platform's **complexity daunting** , especially for new users navigating advanced features and data reports. (6 reviews) - Users find the **dashboard complex and inflexible** , leading to navigation challenges and data syncing delays. (6 reviews) - Integration Issues (6 reviews) - Slow Loading (6 reviews) ## AppsFlyer Reviews ### 1. The source of truth **Rating:** 5.0/5.0 stars **Reviewed by:** vinicius g. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about AppsFlyer?** We can see the data of the company in a easy way **What do you dislike about AppsFlyer?** The time to colect and process the data. **What problems is AppsFlyer solving and how is that benefiting you?** Attribution **Official Response from Dani Peterman:** > Delighted AppsFlyer provides you with an easy view of your company's data. We understand the need for timely data collection and processing and are working on it. Thanks for relying on us for attribution. ### 2. Great experience **Rating:** 4.5/5.0 stars **Reviewed by:** Juliana E. | Analista de Marketing de Performance Sênior, Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about AppsFlyer?** Reliable data, good appearance, personalized reports **What do you dislike about AppsFlyer?** Performance data, platform visual **What problems is AppsFlyer solving and how is that benefiting you?** Look at the third-party tool app data **Official Response from Dani Peterman:** > happy to know that you are enjoying the reliable data and customization options. We are always working to improve the appearance and performance of the platform. Thank you for choosing us to review your third-party app data! ### 3. Wonderful **Rating:** 4.5/5.0 stars **Reviewed by:** Kisley M. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about AppsFlyer?** The trainings are incredible and completely **What do you dislike about AppsFlyer?** The service could be clearer and richer in details. **What problems is AppsFlyer solving and how is that benefiting you?** We helped with frauds **Official Response from Dani Peterman:** > Excited that you find the training amazing! Our goal is to provide an even clearer and more detailed service to assist you better, especially in the areas of fraud management. Thank you for the feedback! ### 4. Excellent software for app attribution and analytics. **Rating:** 4.5/5.0 stars **Reviewed by:** Prakash K. | Performance Marketing Executive, Enterprise (> 1000 emp.) **Reviewed Date:** July 09, 2023 **What do you like best about AppsFlyer?** I use Appsflyer for attribution purposes. It helps me identify the source and quality of installs. Appsflyer is very easy to use as widgets guide the user to utilise all the features better, and frequent newsletters keep us informed about new feature updates. While releasing new features like incrementality or P360, they let existing customers utilise it free of charge for three months. **What do you dislike about AppsFlyer?** It is costly as compared to other similar tools. Downloading raw reports take a lot of time. It does not alert us about pipeline failure in case of in-app event flow. **What problems is AppsFlyer solving and how is that benefiting you?** AppsFlyer helps us in preventing app fraud and managing affiliate partners. It also helps us analyse inorganic and organic funnels separately, letting us optimise marketing campaigns so that their conversion funnel matches that of organic traffic. Recently introduced incrementality helps us with agile marketing by letting us test the effectiveness of any campaign on a small budget. Integrating ad and affiliate partners, creating an impression and click trackers, and monitoring the smooth flow of the event pipeline in activity features, custom dashboards, raw data exports, and custom exports are features that make a marketer's life very easy. **Official Response from Vera Kopylova:** > Hi Prakash, we are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone! ### 5. Apps Flyer: Track Your Affiliates Performance **Rating:** 4.0/5.0 stars **Reviewed by:** Avinash G. | Manager - Fraud and Risk, Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2023 **What do you like best about AppsFlyer?** Apps Flyer Easy to use, for providing one Link, a Great and organized way to connect with affiliates. Apps Flyer has an easy-to-understand dashboard for performance and fraud occurring on a daily basis. Apps Flyer also provides learning on your own option where anyone can master the basics of Affiliate performance Marketing. **What do you dislike about AppsFlyer?** Observed some discrepancies in Raw Data while working on monthly reports, Also saw unfair treatment of legitimate business by marking it as fraud and Vice versa. **What problems is AppsFlyer solving and how is that benefiting you?** Apps Flyer provides Quick links to connect with the different affiliates and also provides day-to-day data with different attributions. Tracking every attribute such as CPA, ARPU, Fraud clicks, Post Attribution fraud it makes easier to decide to proceed further with the campaign/affiliate. **Official Response from Vera Kopylova:** > Hi Avinash, thank you so much for this review. We really appreciate you being a customer. We’re here for you anytime. ### 6. Great company and application **Rating:** 5.0/5.0 stars **Reviewed by:** Carolina C. | Coordenadora de Canais Digitais B2C, Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about AppsFlyer?** What the platform offers and funcionalities **What do you dislike about AppsFlyer?** Anything! I really like the plaftorm! Its simple **What problems is AppsFlyer solving and how is that benefiting you?** Tracking data and understanding customers. **Official Response from Dani Peterman:** > Pleased you value the platform's offerings and functionalities. Happy to hear you find it simple and effective for tracking data and understanding customers. Thank you! ### 7. Great tool **Rating:** 5.0/5.0 stars **Reviewed by:** Rodolfo L. | Gerente de Aquisição Digital, Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about AppsFlyer?** Insightful, innovative and great experience **What do you dislike about AppsFlyer?** CS team could be more helpful about problems and questions **What problems is AppsFlyer solving and how is that benefiting you?** Tracking media data **Official Response from Dani Peterman:** > Pleased you find the tool insightful and innovative, offering a great experience. Noted the feedback on the customer service team. Committed to enhancing media tracking. Thanks for sharing! ### 8. experience **Rating:** 4.5/5.0 stars **Reviewed by:** Fabio r. | Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about AppsFlyer?** development of own channel for development **What do you dislike about AppsFlyer?** as it is new, we do not have a definition for critiques **What problems is AppsFlyer solving and how is that benefiting you?** paid media traffic **Official Response from Dani Peterman:** > Content to support the development of your proprietary channel. Understandable that the novelty limits criticism. Focused on managing paid media traffic. Thank you for sharing! ### 9. Evaluation **Rating:** 4.5/5.0 stars **Reviewed by:** Andreia G. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about AppsFlyer?** The forms of measurement and data analysis **What do you dislike about AppsFlyer?** It is not an intuitive platform, high cost **What problems is AppsFlyer solving and how is that benefiting you?** Media management **Official Response from Dani Peterman:** > We value your recognition of our measurement and data analysis resources. We noted your feedback on intuitiveness and pricing. We are committed to supporting effective media management. Thank you for your evaluation! ### 10. Best MMP and Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Fabio P. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about AppsFlyer?** Partnership, INNOVATION, Team and mama event. **What do you dislike about AppsFlyer?** Pricing for local market some times is a bug challenge. **What problems is AppsFlyer solving and how is that benefiting you?** Atributtion. ### 11. A very enriching experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** I believe what I liked the most was the exchange with partners and opportunities for new tests. **What do you dislike about AppsFlyer?** Because the spaces are well integrated, the area intended for conversations and/or meetings sometimes made it difficult to talk due to the high volume. **What problems is AppsFlyer solving and how is that benefiting you?** Conversion attribution for paid media campaigns **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 12. Data transparency **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about AppsFlyer?** Working with Appsflyer is very intuitive and simple. The transparency of data greatly facilitates understanding, and we can apply business solutions to day-to-day activities. **What do you dislike about AppsFlyer?** There are a few more fields missing in the raw data. **What problems is AppsFlyer solving and how is that benefiting you?** Understand the journey and stages of our users and how we can improve each situation. **Official Response from Dani Peterman:** > Happy that you find AppsFlyer intuitive and the data transparency useful. We plan to add more fields in raw data to help improve user journey insights. Thank you for your feedback! ### 13. Best for App Performance Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Heramb S. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2023 **What do you like best about AppsFlyer?** I like the most about AppsFlyer is that it provides us the wide range of analytics and data tracking feature which is very helpfully to us because duw to this the users gain deep insights of the app perfromance which is a great feature **What do you dislike about AppsFlyer?** I dislike the most about the AppsFlyer is that it is very difficult to integrate because it provides many third party tools sometimes the third party depecated there tools and it does not provide us the steps to integarte the app properly if it provide the proper steps which is very helpfull **What problems is AppsFlyer solving and how is that benefiting you?** AppsFlyer solves the marketing problems to us because it provide us the insights of the user engagement and retention by using these data businesses make there marketing strategies and AppsFlyer also protect us from the fraud because it provide us the fraud prevention tools by using these tools we can save our apps from the fraud and also ensuring that marketing efforts are safe and legitimate **Official Response from Vera Kopylova:** > Heramb, we are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone! ### 14. AppsFlyer Review **Rating:** 5.0/5.0 stars **Reviewed by:** Sandy K. | Enterprise (> 1000 emp.) **Reviewed Date:** November 23, 2023 **What do you like best about AppsFlyer?** complete mobile measurement & analytics platform that provide factual and secure data for us advertiser **What do you dislike about AppsFlyer?** there are so many roles available thus it took us a bit of time to explore which role should we give to our team members **What problems is AppsFlyer solving and how is that benefiting you?** Mobile attribution with Protect360 has helped us measure the actual performance from each ad network, because we are seeing there are many fraud activities throughout the year and it kept on evolving **Official Response from Vera Kopylova:** > Hi Sandy! We are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone. ### 15. Great solution for app attribution. Loaded with features. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2023 **What do you like best about AppsFlyer?** It is loaded with features which are essential to attribution purpose during app marketing journey. It's useful not just to keep track of installs and in-app events from different paid and organic sources but also it can be used for fraud detection. Integrating it with marketing platforms is so easy and can be done in just a few taps. **What do you dislike about AppsFlyer?** Appsflyer pricing is more than other alternates available. For small businesses and startups it's not also feasible to spend the fixed platform fee and at the same time the cost of protect360 and other add-ons. While talking to the appsflyer's sales team, I found them to be money minded. **What problems is AppsFlyer solving and how is that benefiting you?** The major way Appsflyer is helping us is to figure out the attribution of the incoming traffic on our app. We can see different cohorts and the whole in-app journey corresponding to them. Also, using appsflyer with affiliate partners is very smooth. We can just activate them on the platform in just a few taps. **Official Response from Vera Kopylova:** > We are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone! ### 16. Experience of Appsflyer **Rating:** 5.0/5.0 stars **Reviewed by:** darshan b. | Adops Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** Easy to use .We are using appsflyer as MMP for tracking solutions and I have experinced it gave us clear insights for how campaigns are running and attributions are tracked. Also they will follow fraud rules and algorhythm. User friednly. Great back up my support **What do you dislike about AppsFlyer?** When its comes to disliking abount Appsflyer there is very rare senarios but i feel they change the fraud rules as and when. They should set fixed fraud rules so everyone can work accordingly **What problems is AppsFlyer solving and how is that benefiting you?** When we used to work with Kochava MMP we were facing so many issues with link,events and indentifier and how to fetch reports but when we witched to Appsflyer we find it very easy to find link, reports, events and also they provide better attribution then others **Official Response from Vera Kopylova:** > darshan, we are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone! ### 17. Today, Appsflyer is one of the best Mobile Marketing tools. **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriel R. | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** I like the richness of reports and report views. Like the Cohort and Pivot reports. I find it very cool how easy it is to separate the view of remarketing campaigns, from those who already have our app installed, and the acquisition view. **What do you dislike about AppsFlyer?** In the same way that it is very good and easy to separate the acquisition view from remarketing, the opposite is not so easy without data processing. It would be nice to have a way to combine the two views and have a single report to see the entire app journey. **What problems is AppsFlyer solving and how is that benefiting you?** We are managing to create more elaborate studies on the user journey in our applications, we cross the information generated by Appsflyer with the internal data of our clients and with that we are able to generate very rich reports. **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 18. Excellent experience with the platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about AppsFlyer?** The way in which we manage to separate app data and use more specific data information for the application. **What do you dislike about AppsFlyer?** The lack of d-1 visualization without the need to pay for a new feature **What problems is AppsFlyer solving and how is that benefiting you?** The most accurate visualization of revenue is app data. **Official Response from Dani Peterman:** > Happy that you value the detailed breakdown and the use of the app's data. We have noted the desire for day-1 visualization at no extra cost. Your satisfaction with the visualization of recipes and app data is essential. Thank you! ### 19. Action Detective Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Pappu K. | Affiliate Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about AppsFlyer?** It is a mobile attribution and marketing analytics platform to track and analyze user acquisition, engagement and retention. It offers advanced fraud detection mechanism. **What do you dislike about AppsFlyer?** Appsflyer is the best tracking tools but one common dislike that is its pricing. **What problems is AppsFlyer solving and how is that benefiting you?** It tracks real time update and detect fraud click. ### 20. My experience with AppsFlyer was good **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about AppsFlyer?** The user experience of the platform and the analytics **What do you dislike about AppsFlyer?** The price to use AppsFlyer and the onboarding **What problems is AppsFlyer solving and how is that benefiting you?** Appsflyer is solving our problem to get the analytics of our campaings so we are spending money with inteligence **Official Response from Dani Peterman:** > Appreciate the user experience and analytics. Noted concerns on pricing and onboarding. Thank you for your input! ### 21. Great tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about AppsFlyer?** Protect360, pivot table, and API for data extraction **What do you dislike about AppsFlyer?** Post-assignment fraud should reflect in the reports **What problems is AppsFlyer solving and how is that benefiting you?** Improve the visibility and reflection of post-attribution frauds in general reports, as many partners have CPA-based negotiations. **Official Response from Dani Peterman:** > Satisfied that you value Protect360, the pivot tables, and our API. We will focus on better reflecting post-attribution fraud in the reports, especially for CPA deals. Thank you for the suggestion! ### 22. Incredible support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about AppsFlyer?** Besides the tool itself, the Appsfleyer team is very supportive and helps us a lot in our daily activities. **What do you dislike about AppsFlyer?** Complex measurement, we really need IT support for process automation. **What problems is AppsFlyer solving and how is that benefiting you?** Measurement of the channels **Official Response from Dani Peterman:** > Delighted with the support from the AppsFlyer team and our partnership in their daily work. We recognize the complexity in measurement and the need for IT assistance in automation. Committed to optimizing channel measurements. Thank you for your enthusiasm! ### 23. We have been using AppsFlyer since 2016 and are happy to stay with it in such a changing world. **Rating:** 4.5/5.0 stars **Reviewed by:** Vitalii P. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about AppsFlyer?** - Independence from major market participants - Innovativeness, rapid application of new changes in the market and platforms - excellent support and clear development focus **What do you dislike about AppsFlyer?** - All raw data is not available by default, it scares. - short data storage windows in Data Locker. - constant problems with the availability of data, there are gaps that cannot be restored, this greatly hinders the work. - too much granularity of package offers. A completely pointless incrementality package, which, logically, fits 100% into the audience module. We do not use both, as their cost is unreasonably high for us, but in total they would be interesting. - сomplex user and role management. I want to set my own roles. **What problems is AppsFlyer solving and how is that benefiting you?** Fully covers our attribution requests. **Official Response from Vera Kopylova:** > Hi Vitalii! Thank you so much for this review. We really appreciate you being a customer and helping to share the word about us. We’re here for you anytime! ### 24. Good service to track journey **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about AppsFlyer?** App track service and services to create partner tracking **What do you dislike about AppsFlyer?** Only services to app and a friendly interface to acquisition **What problems is AppsFlyer solving and how is that benefiting you?** Find a way to create a multiple devices and platforms to track the client **Official Response from Dani Peterman:** > Glad the app tracking and partner services meet your needs. Acknowledging the request for broader service across devices and a more user-friendly acquisition interface. Your insights are valuable for improving client tracking. Thank you! ### 25. First-class service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** Service and attention to the account. A dedicated team with the desire to make a difference for their clients. **What do you dislike about AppsFlyer?** Metrics are not so clear for those who are just starting out **What problems is AppsFlyer solving and how is that benefiting you?** Clarity with the one link **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 26. Head of Performance Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2023 **What do you like best about AppsFlyer?** AppsFlyer is our main attribution platform which helped us to meassure the effectiveness of the performance channel. One of the key point that we like is the support from the team for each troubleshooting of the issues. **What do you dislike about AppsFlyer?** P360 features is quite a blackbox for us, it helped us for sure but in the other hand it's hard for us to scale the campaign because of the complicated optimisation on the post fraud. **What problems is AppsFlyer solving and how is that benefiting you?** The attribution solving our problem for meassuring the performance for each channel and how we allocate the budget efficiently and effectively **Official Response from Vera Kopylova:** > Thank you so much for this review. We really appreciate you being a customer. We’re here for you anytime. ### 27. Complete and always updated tool **Rating:** 5.0/5.0 stars **Reviewed by:** Vitor C. | Gestor de tráfego, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** Ease in setting up app events with paid media platforms. Always updated with the requirements of new privacy policies. In addition to having great account managers who help us very quickly. **What do you dislike about AppsFlyer?** I usually don't use all the features of Appsflyer, but from what I use, there's nothing I consider bad... I generally resolve difficulties easily with the account manager. **What problems is AppsFlyer solving and how is that benefiting you?** Data measurement allows me to know which media platform generates the best results, helping me to invest my money more efficiently. I can also form partnerships with various app partners that help us scale customer acquisition. **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 28. Best MMP platform for App Attribution **Rating:** 4.0/5.0 stars **Reviewed by:** Gokul C. | Enterprise (> 1000 emp.) **Reviewed Date:** December 25, 2023 **What do you like best about AppsFlyer?** It has helped us in getting the right attribution for our App Install Campaigns **What do you dislike about AppsFlyer?** Integration takes time and technical support is bit tedious **What problems is AppsFlyer solving and how is that benefiting you?** It helps us in tracking the Installs and attributing the installs at the right channel. **Official Response from Vera Kopylova:** > Hi Gokul! Thank you so much for this 5-star review. We really appreciate you being a customer and helping to share the word about us. We’re here for you anytime. ### 29. Appsflyer: Empowering Data Scientists with Mobile Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Stefan R. | Data Scientist / Data Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** June 20, 2023 **What do you like best about AppsFlyer?** Appsflyer seamlessly integrates with various mobile platforms, allowing data scientists to gather and analyze comprehensive data for a holistic view of app performance. **What do you dislike about AppsFlyer?** Appsflyer's rich feature set may pose a slight learning curve for new users, particularly those unfamiliar with mobile attribution and marketing analytics. However, comprehensive documentation and customer support help users overcome this hurdle. **What problems is AppsFlyer solving and how is that benefiting you?** One of the significant challenges in mobile app analytics is accurately attributing user actions to specific marketing campaigns or touchpoints. Appsflyer addresses this problem by providing a reliable attribution model. It enables data scientists to track and analyze user interactions across various channels, helping them understand the effectiveness of marketing efforts and optimize campaigns for better results. This accurate attribution saves valuable time and resources by eliminating guesswork and providing actionable insights. **Official Response from Vera Kopylova:** > Hi Stefan! Thank you so much for this 5-star review. We really appreciate you being a customer and helping to share the word about us. We’re here for you anytime. ### 30. Inightful and strategic **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about AppsFlyer?** The insights it leverages to make better decisions on marketing strategy. **What do you dislike about AppsFlyer?** Some features and complex and harder to understand. **What problems is AppsFlyer solving and how is that benefiting you?** Attribution and visibility on user behavior **Official Response from Dani Peterman:** > Glad our insights are enhancing your marketing strategy decisions. We'll work on simplifying complex features for easier understanding. Committed to maintaining clear attribution and user behavior visibility. Thank you! ### 31. It is the best MMP but it lacks **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Capital Markets | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about AppsFlyer?** Attribution for connected media campaigns **What do you dislike about AppsFlyer?** They executed the auto renewal clause even though we notified 29 days in advance. **What problems is AppsFlyer solving and how is that benefiting you?** Mmp attribution for paid media **Official Response from Dani Peterman:** > Valued for the assignment of media campaigns. We apologize for the automatic renewal issue; your feedback is crucial. We are dedicated to refining MMP attribution for paid media. Thank you for sharing! ### 32. Good Partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about AppsFlyer?** They are very helpfull and insightfull on the day to day **What do you dislike about AppsFlyer?** Complexity at some point. Separeted Interface dificults an easy view of measure **What problems is AppsFlyer solving and how is that benefiting you?** p360 **Official Response from Dani Peterman:** > Great to know our support and insights are enhancing your daily operations. We understand the concern about interface complexity and are working to streamline metrics visibility. Thank you for partnering with us and for your constructive feedback! ### 33. Essential to measure marketing results **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about AppsFlyer?** Integrating different data sources into one **What do you dislike about AppsFlyer?** I can't think of anything I dislike about appsflyer **What problems is AppsFlyer solving and how is that benefiting you?** Measuring campaign results and informing our attribution model **Official Response from Dani Peterman:** > Pleased that our integration of diverse data sources is integral to your marketing measurement. Appreciation for AppsFlyer, with no downsides mentioned, is encouraging. We're glad to aid in measuring campaigns and refining your attribution model. Thank you for the support! ### 34. Once programmed, you have everything in hand! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about AppsFlyer?** Clear and easily accessible data! Excellent tracking of updates! **What do you dislike about AppsFlyer?** Difficulties in associating the tools during the first accesses. **What problems is AppsFlyer solving and how is that benefiting you?** Onelink organized! **Official Response from Dani Peterman:** > Excited that you like having clear and easily accessible data and appreciate the monitoring of updates. We recognize the initial challenges in integrating the tool and are working to simplify this process. Happy that OneLink meets the needs of your organization! Thank you for your input. ### 35. Game changer for apps **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about AppsFlyer?** The Parity of features to help apps grow **What do you dislike about AppsFlyer?** Pricing could be a little more flexible. **What problems is AppsFlyer solving and how is that benefiting you?** Collecting data from multiple sources **Official Response from Dani Peterman:** > Excited to be called a game changer for apps, and we're glad our feature set is contributing to your growth. We hear your feedback on pricing flexibility and will take it into our stride as we evolve. Thanks for trusting us with your multi-source data collection! ### 36. Excellence in assistance with improvements **Rating:** 5.0/5.0 stars **Reviewed by:** Larissa d. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** Understand user behavior based on reliable data, be able to extract automated reports that truly work for improvements. Knowing that I have the support of a skilled team to answer any questions is understanding where I can take action. **What do you dislike about AppsFlyer?** So far, I haven't found anything I dislike about Appsflyer. For the CRM area, it works coherently and assists in various segmentations based on behavior. **What problems is AppsFlyer solving and how is that benefiting you?** We understand much more about what the user wants and where they want to go with the insights generated by the software. We are able to seek new strategies that could be even better for acquisition, engagement/retention, and recovery of users. **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. ### 37. Appsflyer is the Best mobile attribution and marketing tool in the industry!! **Rating:** 5.0/5.0 stars **Reviewed by:** Harsh G. | Data Scientist II, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2023 **What do you like best about AppsFlyer?** I have used appsflyer extensively for setting up performance market Campaigns and measuring the impact of campaign using the buit in attribution that appsflyer provides. The best thing is we can use appsflyer to pass segments to Google Ads, Facebook etc and setup digital marketing campaigns. We push the data to appsflyer directly through AWS which is great as it helps us to automate the campaigns. On top of this, appsflyer helps us to get insight into different custom events that we can define and get attribution to paid vs organic media source. It has a user friendly interface and analytical dashboard helps to track the metrics in real time and wr can customise this view as per own requirements. **What do you dislike about AppsFlyer?** The attribution logis is fixed and in case we want to go for a custom logic we can't do that. Also, some features like data locker come at an extra cost which not every organisation can afford. **What problems is AppsFlyer solving and how is that benefiting you?** Appsflyer has helped our organisation to optimise the digital marketing campaigns and save big on costs. Also the buit in API's have helped us automate setting up campaigns by pushing data through AWS. It has also helped us to track the performance of the campaign and user attribution to campings and events made it easier to gain insights into better channel of targeting and user behaviour. **Official Response from Vera Kopylova:** > Hi Harsh! Thank you so much for this 5-star review. We really appreciate you being a customer and helping to share the word about us. We’re here for you anytime. ### 38. Appsflyer Review **Rating:** 4.5/5.0 stars **Reviewed by:** Laurene D. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2023 **What do you like best about AppsFlyer?** Appsflyers helps a lot on app data atribuiton and analysis, keeping the user privacy. It's a great tool to manage app data and it's realy simple to use comparing to other ones. **What do you dislike about AppsFlyer?** There is nothing I don't like about it. When I started using, the layout was different and for me it was a little messy. But now it's perfect. **What problems is AppsFlyer solving and how is that benefiting you?** Tracking conversion data. We can use app campaings and understand its results with Appsflyer. **Official Response from Vera Kopylova:** > Hi Laurene, thank you so much for this review. We really appreciate you being a customer. We’re here for you anytime. ### 39. Appsflyer Evaluation **Rating:** 4.0/5.0 stars **Reviewed by:** Lua R. | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** AppsFlyer has been helping me organize my app data and correctly map the profitability of my channels. Additionally, the ease of handling this data is the point that most catches my attention and pleases me. **What do you dislike about AppsFlyer?** Currently, I don't have any negative points to address about the tool. In some cases, the difficulty in mapping iOS14 events 100% is a point to improve. **What problems is AppsFlyer solving and how is that benefiting you?** Working with data using cohorts has helped us better understand user behavior within our app and assists us in daily decision-making. **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 40. Connect & Learn **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 23, 2023 **What do you like best about AppsFlyer?** Appsflyer plays a crucial role in enhancing mobile attribution and optimizing our campaign spends, providing valuable insights and analytics to drive effective marketing strategies. **What do you dislike about AppsFlyer?** Integrating the web and app journey is a complex task that necessitates ongoing efforts. Managing regular SDK upgrades can pose challenges for enterprise level orgs. **What problems is AppsFlyer solving and how is that benefiting you?** Primarily for Mobile attribution ,helps in ROAS, lower CPA. Plays a vital role in optimizing the user journey, providing valuable insights to refine marketing strategies for improved efficiency. ### 41. Excellent mobile attribution tool **Rating:** 4.0/5.0 stars **Reviewed by:** Hugo F. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2023 **What do you like best about AppsFlyer?** Simple tool for integration with partners and advertising platforms, very good accuracy in attribution and good deeplinking system. Good logic in sending app events and in returning raw and aggregated data using pull API. **What do you dislike about AppsFlyer?** Panels are not very intuitive and there is difficulty in filtering some data directly on the platform; in some cases, I need to resort to internal BI to get insights. The uninstallation measurement system is flawed and complex to implement. Little support for SKAN configuration. **What problems is AppsFlyer solving and how is that benefiting you?** We use links for the installation of the application at various stages of the user journey, from ads, email marketing, transactional emails, banners on the site, and many others, and we are able to have precise attribution of installations through the tool. **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 42. simply the best tool on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Alan S. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** I am working on the technical side, helping my clients with the implementation of the SDK and events, in a standardized and self-contained manner. I hope to make my consultancy an official partner of Appsflyer! **What do you dislike about AppsFlyer?** I can't find technical materials in Portuguese, which makes it difficult to disseminate to my internal team. I miss recognition for consultancies that master a technical part of the tool. **What problems is AppsFlyer solving and how is that benefiting you?** The market lacks tools that have technical support, and AppsFlyer has a team that has never fallen short in knowledge and possesses a tool with the best UI. **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. We are here whenever you need. ### 43. Best MMP **Rating:** 5.0/5.0 stars **Reviewed by:** Kumar S. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2023 **What do you like best about AppsFlyer?** It's widespread. Almost every other network and agency is already integrated. Accessible to user dashboard and integration. Apart from their extensive documentation for help, the customer support team is always available. Almost all features that one need is available in appsflyer. **What do you dislike about AppsFlyer?** The dashboard can be much better. The ways to change one app to other can also be improved. p360 fraud tool needs major improvement. It's accuracy is low. **What problems is AppsFlyer solving and how is that benefiting you?** It enables easy integration with game developers and smooth attribution of campaigns. **Official Response from Vera Kopylova:** > Thank you, Kumar, so much for this 5-star review. We really appreciate you being a customer and helping to share the word about us. We’re here for you anytime. ### 44. User experience in Appsflyer **Rating:** 4.5/5.0 stars **Reviewed by:** Iago B. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2023 **What do you like best about AppsFlyer?** The best tool I like about appsflyer is how easy it is to assign tags with the integrated partners. Furthermore, extracting data to Google Sheets and the internal database is also easy and of great value. **What do you dislike about AppsFlyer?** There are some difficults in the construction of internal reports. I can't visualize the KPIs of both my operational system that my app works. Besides that, the restriction of IOS 14 and Google Privacy Sandbox will limitate the using of the tool. **What problems is AppsFlyer solving and how is that benefiting you?** The main problems that Appsflyer has been solving are related to paid media sales tracking and CRM. Data extraction for our internal bank allows the monitoring and evolution of these kpis **Official Response from Vera Kopylova:** > Iago, we are so grateful for your review. Thanks for sharing your rating with us and the community. ### 45. I've tried others but always go back to AppsFlyer **Rating:** 5.0/5.0 stars **Reviewed by:** Maya L. | Consumer Goods, Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2023 **What do you like best about AppsFlyer?** AppsFlyer has the most extensive and detailed dashboard I've seen. As a marketer who understands that the answers are always in the data - I know how important it is to slice data, compare it and gather insights at the speed of light. With AppsFlyer I'm confident that I'll have the answers, especially with their conversion studio which offers detailed SKAN output and analysis based on my custom settings and preferences. **What do you dislike about AppsFlyer?** There's nothing I dislike. As with every platform, there's always room for improvement. **What problems is AppsFlyer solving and how is that benefiting you?** Mobile app attribution and multi-touch attribution are every marketer's pain point. AppsFlyer provides that multi-touch attribution and in an accessible way and allows that data to be integrated into BI platforms. While mobile app attribution is every MMP's non-unique selling point, it's AppsFlyer's SKAN support and capabilities that really make the difference. The conversion studio is golden and I wouldn't trade it for any other vendor. **Official Response from Vera Kopylova:** > Thank you Maya for this 5-star review. We really appreciate you being a customer and helping to share the word about us. We’re here for you anytime! ### 46. Highly capable tool that comes with a premium **Rating:** 3.5/5.0 stars **Reviewed by:** Karna V. | Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about AppsFlyer?** The tool is highly capable at measuring and reporting along with some of the best support that I have experienced. The user interface and support documents available online are also super helpful. **What do you dislike about AppsFlyer?** The only thing that we dislike about Appsflyer is the price, the price compared to competitors is extremely high **What problems is AppsFlyer solving and how is that benefiting you?** Appsflyer helps us with attribution and measurement to a certain extent. We don't use appsflyer as a end to end tool for attribution, measurement, optimization. **Official Response from Vera Kopylova:** > We are grateful for your review. Thanks for sharing your rating with us and the community. ### 47. The best mobile tracker **Rating:** 5.0/5.0 stars **Reviewed by:** Manan S. | Business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2023 **What do you like best about AppsFlyer?** Applflyer will offers us the wide range of features,user enagagement analysis,prevention of fraud, also for deep linking and the attribution tracking also, So this will help us more for analyse and take decisions. **What do you dislike about AppsFlyer?** There are some complexity in appsflyer like features and interface are complicated,Due to its robust features set it might be difficult for me to know which feature exactly for the XYZ purpose and it has been low support for responses. **What problems is AppsFlyer solving and how is that benefiting you?** It improves the user enagagement with our apps , Give permission to understand the preferences ,interactions and it helps to improve campaigns performance by giving live data insights and help us to take right decision and improve the targeting. **Official Response from Vera Kopylova:** > Manan, we are incredibly grateful that you took the time out to leave us a 5-Star review. ### 48. Good and Bad of AppsFlyer **Rating:** 4.5/5.0 stars **Reviewed by:** Vikrant R. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** we can track events and campaigns for a market and helps in increasing revenue. It has also features like analytics ( to track KPIs) like user engagement and retention rate. **What do you dislike about AppsFlyer?** The interface is quite complex, it takes a lot of time to master each and every feature of AppsFlyer, especially for the users who do not come from data background. **What problems is AppsFlyer solving and how is that benefiting you?** Tracking mobile campaigns, event attendance, market segmentation, and installation rates is effortless with our solution. **Official Response from Vera Kopylova:** > We are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone! ### 49. Amplitude <> APpsflyer integration **Rating:** 5.0/5.0 stars **Reviewed by:** Bruno B. | Social Adm, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2024 **What do you like best about AppsFlyer?** best MMO at the market today, easy to use and easy to integrate w/ the product **What do you dislike about AppsFlyer?** Hard to integrate with others tools like CDPs **What problems is AppsFlyer solving and how is that benefiting you?** Mobile Attribution ### 50. Very enjoyable and inspiring. **Rating:** 5.0/5.0 stars **Reviewed by:** stiawan p. | CRM Business Data Manager., Enterprise (> 1000 emp.) **Reviewed Date:** November 23, 2023 **What do you like best about AppsFlyer?** With the presence of AppsFlyer, it is very helpful in measuring every event that we are about to start. Details are crucial in any event that is initiated. **What do you dislike about AppsFlyer?** What is disliked? So far, there isn't any **What problems is AppsFlyer solving and how is that benefiting you?** It can measure event tagging, previously unable to measure for more detailed event tagging. It can calculate attribution. **Official Response from Vera Kopylova:** > Hi Stiawan! Thank you so much for this 5-star review. We really appreciate you being a customer. We’re here for you anytime. ## AppsFlyer Discussions - [Does AppsFlyer have a Mobile App?](https://www.g2.com/discussions/mobile-app-fdd92264-8c5e-47f7-a8c5-85326b1c720a) - 1 comment, 2 upvotes - [What is the best way to download raw data for multiple media sources?](https://www.g2.com/discussions/29774-what-is-the-best-way-to-download-raw-data-for-multiple-media-sources) - 1 comment, 1 upvote - [How does AppsFlyer attribute exactly? Is it Data Driven? Time Decay?](https://www.g2.com/discussions/29765-how-does-appsflyer-attribute-exactly-is-it-data-driven-time-decay) - 1 comment, 1 upvote - [How have you best integrated Amplitude and AppsFlyer?](https://www.g2.com/discussions/29424-how-have-you-best-integrated-amplitude-and-appsflyer) - 1 comment, 1 upvote - [what is the best way to collect all data from the export data and get an over view?](https://www.g2.com/discussions/29360-what-is-the-best-way-to-collect-all-data-from-the-export-data-and-get-an-over-view) - 1 comment, 1 upvote - [View AppsFlyer pricing details and edition comparison](https://www.g2.com/products/appsflyer/reviews?page=7&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+04%3A47%3A26+-0500&secure%5Bsession_id%5D=20f5a104-71aa-41dd-a623-a7278e536117&secure%5Btoken%5D=14fbd0dc0d9ccac70145e0b978986232de8766a61de217e8919df3e4b490e0bc&format=llm_user) ## AppsFlyer Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 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Integrations **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Centralized computation** - Centralized Computation **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Testing Tools** - Dynamic Versioning - A/B Testing **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Audience Targeting** - Geographic Targeting - Device/OS Targeting - Retargeting **Localized computation** - Localized computation **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Analytics** - Digital Analytics - Attribution - Data Sharing and Exporting **Engagement** - Coupons and Promotions **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Business Continuity Management** - 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