Adobe Analytics Reviews & Product Details

with the help of Adobe Analytics I can create highly customized dashboards , reports to a much granular level. Integration with Adobe Target extremely seamless. with the help of A4T, reports can be build with easily and with not much manual efforts required, Just Drag and Drop. Review collected by and hosted on G2.com.

initial Integration and Setup if little bit more on technical side. A non technical personal cannot do it , they will need an expert to do all setup and integration. Review collected by and hosted on G2.com.

It collect all datas and gives market trends which helps you to analyse and operate your marketing strategy. I used other analytics but adobe gives you a better customer experience. Review collected by and hosted on G2.com.

Price could be little lower. I used other analytics as well but the price must be competitive. Because their competitors are well known as well. I would recommend more with a lower price. Review collected by and hosted on G2.com.

Ease of use and variety of analytics available. It was also very easy to implement the program and integrate it with other systems. Would recommend to a friend. Review collected by and hosted on G2.com.

Honestly, the biggest things that bug me about Adobe Analytics are the data delays and the cost. Sometimes, I’m waiting longer than I’d like for the latest data to show up, especially if I’m pulling custom reports or working with big datasets—it just slows everything down when I need quick answers. And then there’s the price tag. It’s a powerful tool, but it’s definitely expensive, especially when you factor in extra features and support. Sometimes I wonder if we’re really getting our money’s worth. Review collected by and hosted on G2.com.

What I appreciate most about Adobe Analytics is its advanced segmentation and real-time reporting. It allows me to analyse user journeys at a very granular level and identify exactly where improvements can be made. This helps in creating more effective campaigns and improving conversion rates. Review collected by and hosted on G2.com.

What I dislike about Adobe Analytics is that some features—especially in Analysis Workspace—can be difficult to navigate without prior training. It’s not as intuitive as other analytics tools. But once you get familiar with it, the level of detail and customization it offers is worth the initial challenge Review collected by and hosted on G2.com.

I particularly like the workspace Ul, which allows for drag-and-drop customization and visualizations without needing deep technical expertise. It integrates well with other Adobe Experience Cloud tools, giving a seamless omnichannel view Review collected by and hosted on G2.com.

The learning , especially for non-technical users or those transitioning from simpler analytics platforms like Google Analytics. Initial setup and configuration require substantial planning and expertise. Documentation, while extensive, can feel overwhelming or slightly outdated in parts. Additionally, the cost may be prohibitive for smaller teams or organizations without a clear data strategy Review collected by and hosted on G2.com.

adobe analytic is a powerful enterprise level analytic solution, and there are many aspects that users frequently highlight as its strengths. 1-comprehensive and granular data: deep dive into user behavior and it provides incredibly details insights into how users interact with websites and mobile apps, including page views, click paths, engagement metrics, and more. raw unsampled data: for many enterprise users the ability data is a significant advantage, ensuring greater accuracy in their analytic.

This also is standing features providing a flexible ,drag and drop interface for creating custom analytic projects. Review collected by and hosted on G2.com.

1- steep learning curve and complexity: difficult in use; many users find the interface cumbersome, unintuitive and difficult to navigate especially for new users .it requires significant training and resources to fully utilize its advance capabilities. complex implements setting up adobe analytic is notoriously complex and often requires expert assistance making it costly and time consuming. users Report alack of clear and comprehensive documentation, particularly regarding custom reports, variables. Review collected by and hosted on G2.com.

Adobe Analytics offers incredibly detailed data tracking and customizable reporting tools that allow my team to dig deep into customer behaviors and conversion patterns. I appreciate the robust segmentation features and how seamlessly it integrates with other Adobe products, making it a great choice for organizations that rely on data-driven decision-making. The ability to build tailored dashboards and visualizations helps us quickly identify trends and take action. Review collected by and hosted on G2.com.

The biggest downside is its complexity—Adobe Analytics has a steep learning curve, especially for new users or teams without a technical background. The user interface can feel overwhelming at first, and setting up advanced tracking often requires support from a developer or someone well-versed in the platform. Additionally, the documentation can be hard to navigate when you're trying to troubleshoot specific issues quickly. Review collected by and hosted on G2.com.

Adobe has brilliant and recommended segmentation capabilities

We get comprehensive and personalized data collection capabilities

The reporting we obtain is agile and reliable for trends management

Adobe Analytics has a dashboard that is visualized and customizable

The app has flexible and advanced analytical features Review collected by and hosted on G2.com.

Adobe Analytics has a high level of subscription services and prices

Features like calculated metrics snd segmentation are complex snd steep to learn Review collected by and hosted on G2.com.

I consider Adobe Analytics to be extremely valuable because it generates insights that support data-driven decision-making. Its real-time data capabilities, advanced segmentation features, and robust visualization tools are essential for monitoring website and app performance, understanding user behavior, and guiding the optimization of digital strategies. Review collected by and hosted on G2.com.

Setting up Adobe Analytics proved to be quite a challenge for me, largely because of its steep learning curve. This was particularly noticeable when I compared it to more intuitive, plug-and-play solutions such as Google Analytics. Review collected by and hosted on G2.com.

the tracking if implemented correctly, numerous segments and valuations are possible within the platform Review collected by and hosted on G2.com.

not many disadvantages but you need to have a trough knowledge of the platform and parameters before using as your organization may have defined several custom metrics Review collected by and hosted on G2.com.