--- title: Adobe Analytics Reviews meta_title: 'Adobe Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1217 reviews by the users' company size, role or industry to find out how Adobe Analytics works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 1217 scale: '5' date_modified: '2026-06-30' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Analytics Reviews **Vendor:** Adobe **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.2/5.0 **Total Reviews:** 1,217 ## About Adobe Analytics Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications. ## Adobe Analytics Pros & Cons **What users like:** - Users highlight the **advanced segmentation and customizable dashboards** of Adobe Analytics for effective data analysis and visualization. (84 reviews) - Users highlight the **advanced segmentation and customizable dashboards** of Adobe Analytics, enhancing data analysis and visualization. (77 reviews) - Users find Adobe Analytics' **ease of use** enhances their experience, making data analysis and visualization straightforward. (74 reviews) - Users value the **advanced data analysis** features of Adobe Analytics, enabling insightful decision-making and performance measurement. (59 reviews) - Users find Adobe Analytics' **reporting features** invaluable for making informed decisions and understanding user behavior. (37 reviews) - Data Analysis (33 reviews) - Users value the **accurate data insights** provided by Adobe Analytics for optimizing campaign performance and decision-making. (31 reviews) - Analysis Capabilities (30 reviews) - Capabilities (29 reviews) - Customization (25 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring extensive training and resources for effective use of Adobe Analytics. (51 reviews) - Users face a **steep learning curve** with Adobe Analytics, making it complex to utilize effectively without training. (27 reviews) - Users find Adobe Analytics **expensive** , which may deter smaller teams from adopting the powerful tool effectively. (23 reviews) - Users experience **slow performance** with Adobe Analytics, particularly when handling large datasets and editing reporting suites. (23 reviews) - Users find the **complexity** of Adobe Analytics daunting, often requiring extensive training and time to grasp effectively. (18 reviews) - Complex Setup (18 reviews) - Users find the **difficult learning curve** of Adobe Analytics challenging, requiring significant time and training for effective use. (16 reviews) - Users find Adobe Analytics has a **steep learning curve** , requiring extensive training and making it less accessible for newcomers. (15 reviews) - Not Intuitive (15 reviews) - Users often find the **slow loading times** frustrating, especially with large data sets and complex reports. (15 reviews) ## Adobe Analytics Reviews ### 1. It is good. It has all the things I need in an analytical tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** I like how it is easy to drag & drop metrics or dimensions when creating reports. **What do you dislike about Adobe Analytics?** I wish the visuals were more advanced. I currently use Tableau to create better visualizations. **What problems is Adobe Analytics solving and how is that benefiting you?** Im able to identify trends and identify what campaign is working/what is not. ### 2. Great experience using Analytics to drive insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** Easy to setup and easy to navigate to build insights **What do you dislike about Adobe Analytics?** It has a long processing time - waiting for everything to load is a pain. Especially when combining visualizations with dataloads **What problems is Adobe Analytics solving and how is that benefiting you?** Insights into customer behavior and responses to A/B testing ### 3. A consumer of analytics data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Analytics?** I'm able to find all the related metrics I need to do my daily work **What do you dislike about Adobe Analytics?** it's slow to generate reports and when creating dashboards **What problems is Adobe Analytics solving and how is that benefiting you?** vibility in how our digital assets are performing, profile creation, website engagement and digital performance ### 4. Good Product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** Ease of use of Analytics. Easy to learn and pick up in a short amount of time. Good for Self Serv **What do you dislike about Adobe Analytics?** The Admin Portal design looks a bit outdated and hard to use **What problems is Adobe Analytics solving and how is that benefiting you?** Tracking traffic and understand user traffics ### 5. Significant Performance Analysis on Digital Marketing Channels **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** visualizations and computed metrics to calculate impact at numerous variations of metrics to illustrate data story **What do you dislike about Adobe Analytics?** Learning curve for new users due to robust features provided **What problems is Adobe Analytics solving and how is that benefiting you?** Visibility into digital campaigns and organic traffic to analyze impact and trends ### 6. deep dive and drill dive on data segments traffic source etc **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** super detailed and accurate in every analysis capable to put together different variables in the same dashboard **What do you dislike about Adobe Analytics?** limited in the integration with offline data but recovered bz cja **What problems is Adobe Analytics solving and how is that benefiting you?** identifying crucial data and turning them into commercial actionable insights ### 7. Good reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Analytics?** How you can manipulate it how you like when it comes to evar and kpis. **What do you dislike about Adobe Analytics?** How specific the hit, visit, visitor levels are. Educating this has been hard. **What problems is Adobe Analytics solving and how is that benefiting you?** revenue, orders, uits and other kpis, including site behaviors ### 8. Adobe Analytics summit review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** The ability to create many reports on many dimensions and metrics across many components and pages **What do you dislike about Adobe Analytics?** I wish it was able to do relational table reports **What problems is Adobe Analytics solving and how is that benefiting you?** Helping us determine ROI on which pages to keep or remove ### 9. Great tool to capture the performance of your campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Analytics?** Easy to use, implement and goo customer support **What do you dislike about Adobe Analytics?** only captures digital analytics, you need to depend on other analytics tools for other channels **What problems is Adobe Analytics solving and how is that benefiting you?** identifying which channels are more helpful and creating more business for us ### 10. Adobe analytics review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** the easy of use and how easy it is to add filters for what you are looking for **What do you dislike about Adobe Analytics?** almost the simplicity of it and second guessing If I missed something **What problems is Adobe Analytics solving and how is that benefiting you?** providing even better data ### 11. Adobe Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** KPIs and reporting are great.. ease of implemenation **What do you dislike about Adobe Analytics?** metrics for tracking the license is not available in admin module. Access management could be refined **What problems is Adobe Analytics solving and how is that benefiting you?** tracking the user behavior metrics, retrageting ### 12. Ready-to-use tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** Ease of use and intuitive interface, facilitating first contact. **What do you dislike about Adobe Analytics?** Sometimes it crashes and there is some instability in generating reports. **What problems is Adobe Analytics solving and how is that benefiting you?** It helps me analyze data and make data-driven decisions. ### 13. helpful product but limited **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Chemicals | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** I like the customization of capturing metrics and dimension **What do you dislike about Adobe Analytics?** limited updates for the product, new products developed to be used as add ons **What problems is Adobe Analytics solving and how is that benefiting you?** User behavior online, customer journey (ish) ### 14. Campaign Tracking Journey on Adobe Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2024 **What do you like best about Adobe Analytics?** It is very easy to intigrate and implement, it will trcak the accurate data when compared to other analytic platorms like google analytics etc. This one widely used analytic tool now a days. It will be very helpful optimising the Performance of the campaigns throuth its accurate data insights. **What do you dislike about Adobe Analytics?** In Adobe Analytics Due to attribution difference, meta data is not that much accurate when compared google ads data. **What problems is Adobe Analytics solving and how is that benefiting you?** After Implementing the Adobe analytics, we are getting more accurate data tracking for our campaigns. This enables us optimise, and to take proper decisions on the campaigns. ### 15. Define Data Driven Strategies using Adobe Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** SHIPRA . | Key Account Manager , Apparel & Fashion, Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2024 **What do you like best about Adobe Analytics?** Its simple and attractive user interface makes the analysis very easy and can easily be managed bh non-Tech teams and thus reduce the user dependency on IT experts. It also allow users to perform and create a live and custom dashboard which help them to gain deep insights and define data-driven strategies. Also, it allow users to communicate and work collaboratively on any project. **What do you dislike about Adobe Analytics?** It does not provide any platform to share feedback regarding functionality of Adobe Analytics which restricts them to optimise this product according to user review. Also, it does not provide adequate storage which restricts users to work on long-term project. **What problems is Adobe Analytics solving and how is that benefiting you?** Its mobile application helped us a lot to perform the basic analytics and track the development of projects easily through mobile phone. Its pilot version also helped new users of our organisation to have a better understanding about this product. Post that, they can switch to the paid version of this product. ### 16. My insights with Adobe Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** pavan k. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2024 **What do you like best about Adobe Analytics?** The best thing about Adobe Analytics is it offers the real time insights to make business decisions quickly and it has some great feautures like user-friendly, more helpful tool for large enterprises who are seeking detailed actionable insights. **What do you dislike about Adobe Analytics?** Had some issues with the steep learning curve which can be a big challange to the new users. **What problems is Adobe Analytics solving and how is that benefiting you?** It solves the fragmented data problems by providing real time insights with the customer interactions acorss multiple chaneels. ### 17. Unlocking Marketing Mastery: A Review of Adobe Analytics **Rating:** 2.5/5.0 stars **Reviewed by:** Abhishek C. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2024 **What do you like best about Adobe Analytics?** Adobe analytics has the best feature of Multichannel attribution which help to Marketer to take key descisions while managing multiple platforms. **What do you dislike about Adobe Analytics?** Complexity with the data reports, requires proactive management & cost. **What problems is Adobe Analytics solving and how is that benefiting you?** We have created different views & flows specific to the marketing channel. On daily basis such a views help us to understand how the different marketing platforms are performing. It gives us a deeper understanding of every touchpoint of the user journey within our UI experience. ### 18. Best software for ananlytical study **Rating:** 4.0/5.0 stars **Reviewed by:** Sukkrish K. | Senior Business Director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about Adobe Analytics?** Indepth data points to get more insights **What do you dislike about Adobe Analytics?** Interface is my dislike. Should be easier to use **What problems is Adobe Analytics solving and how is that benefiting you?** To arrive ar market and consumer understanding it helps to a larger extent ### 19. Best Tool in the domain With Heavy costing. **Rating:** 4.0/5.0 stars **Reviewed by:** Abhinav S. | Senior Software Engineer, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2023 **What do you like best about Adobe Analytics?** Adobe Analytics is an effective and powerful tool for data analytics with tremendous features of getting data insights in several forms. Also addition to this its ability to provide a good dashboard to make it easy to understand the data and map it based on our own requirements is quite impressive. Apart from this, there is some learning curve but that gives ease of Integration to the developers. **What do you dislike about Adobe Analytics?** Adobe Analytics is a good analytics tool but comes with some down times in terms of costing. But I would say for the large-scale industry that really wants to gather their User information and wants to work towards User retention, in that case for them it is an investment. **What problems is Adobe Analytics solving and how is that benefiting you?** Using analytics we can get several benefits in terms of Mobile development and OTT specific to check that where the user is landing most of the time and utilise these all sets of data to cater the user. ### 20. Adobe Analytics is a very powerful web based analytics tool or BI tool. **Rating:** 5.0/5.0 stars **Reviewed by:** RAHUL G. | Data Analyst, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Adobe Analytics?** Best thing about Adobe Analytics is the real time data tracking which is very important for create correct visualisations and dashboards, we can import data from multiple data sources which makes it very convinient to create the ETL workflow. **What do you dislike about Adobe Analytics?** I think the price of the product is relatively high and also I would like to point out that its take relatively longer time when we connect it with other websites. **What problems is Adobe Analytics solving and how is that benefiting you?** Iy is helping me to create data driven business solutions for the organisation I am currently working, Adobe Analytics tracks user behavior, such as page views, click-through rates, and conversion rates, helping you understand user preferences and optimize your digital presence.Adobe Analytics offers real-time data, enabling you to respond quickly to changing market conditions, identify issues promptly, and seize opportunities as they arise. ### 21. Gained helpful user insights! **Rating:** 4.5/5.0 stars **Reviewed by:** Blake M. | Enterprise Sales Development Representative, Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Adobe Analytics?** The simplicity this platform provides me to understand user behaviors is paramount to the sucess I've seen in my role. **What do you dislike about Adobe Analytics?** Sometimes the data to process is rather manual, but still saves me a TON of time. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe helps me solve areas on my digital assets that need attention so I don't lose potential customers. Its helps me convert new customers at a much higher rate than before implementing. ### 22. Adobe Analytics Review **Rating:** 5.0/5.0 stars **Reviewed by:** Mohammed h. | Warehouse Operative, Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2023 **What do you like best about Adobe Analytics?** *Adobe Analytics is valuable for businesses *it provides in-depth insights into website and application performance. *robust reporting analysis and optimization * customizable dashboards, It gives comprehensive data analytics , Users can access real-time data , marketing to specific audience , advance data visualisation . **What do you dislike about Adobe Analytics?** 1. Expensive specialy for small businesses 2. Implementation is time consuming 3. Need a separate resource to handle 4. Complexity user interface 5. Data privacy concerns in different regions **What problems is Adobe Analytics solving and how is that benefiting you?** By using the insights provided by Adobe Analytics, businesses can gain a competitively, reduces reliance of guess work and wrong decisions and business can be developed and tracked accordingly to users behaviour . ### 23. High levelof customization **Rating:** 4.5/5.0 stars **Reviewed by:** Azriel J. | Customer Service Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Adobe Analytics?** I like that it offers robust tracking capabilities, allowing the company to gather a wide range of data on user interactions with our website and app. In addition , Adobe Analytics provides a high level of customization , enabling the company to tailor reports and dashboards to our specific business needs . **What do you dislike about Adobe Analytics?** Two cons for us using this software were one, advance features were too expensive because the company is small and we had a limited budget to work with. The second is that running Adobe Analytics was resource-intensive in terms of server capacity, which needed additional infrastructure investment . **What problems is Adobe Analytics solving and how is that benefiting you?** The real time reporting feature is great because it allows us to react quickly to changing trends and user interactions. Also, it integrates seemlessly with other Adobe Marketing Cloud products. All in all our business performance has increased because of this software. ### 24. adobe analytics is helpful for data analysis in marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Janvi T. | Vendor & Business Development Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2024 **What do you like best about Adobe Analytics?** most likable and considerate thing is that it brings all the data which is required under one platform and we can utilise it for various purposes and can help to creat better foundation of supporting customers **What do you dislike about Adobe Analytics?** it is a bit tricky to use but just initially **What problems is Adobe Analytics solving and how is that benefiting you?** After collecting all data of clients, adobe is helping me to analyse it very pricisely. It is also ideal way to share data across various technological functions ### 25. Data Analytics tool for extracting insights. **Rating:** 4.5/5.0 stars **Reviewed by:** Shiwam S. | Data Scientist, Enterprise (> 1000 emp.) **Reviewed Date:** October 20, 2023 **What do you like best about Adobe Analytics?** Adobe Analytics very helpful in prediction and visualization of the larger dataset in which users easily extract the information and make a precise decision. It also saves lots of time to perform any task related to data. **What do you dislike about Adobe Analytics?** This tool is quite difficult to understand for the new users. Not easily understandable, quite complex to set up and use. Also the cost of this tool is relatively expensive. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics solves many problems related to data driven decisions and data manipulation along with this data readiness. It easily predict with good accuracy for larger amount of data. It also forecast the future trend and identify opportunity which helps the buisiness to growth. ### 26. Your all-in-one solution bridging sales and marketing together for your business **Rating:** 4.0/5.0 stars **Reviewed by:** Quynh V. | Senior Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Adobe Analytics?** The fact that it was an easy and best solution to manage the customer journey and improving outcomes for our clients. We really saw the connection between sales and marketing and felt it was more streamlined. **What do you dislike about Adobe Analytics?** It can sometimes be a bit buggy but I felt it was all to do with the tech end of things that can be fixed. The UX could also be enhanced too because I find sometimes the buttons are positioned in odd places. **What problems is Adobe Analytics solving and how is that benefiting you?** It's solving the gap that exists between the Sales team and the Marketing team. Usually there's information lost but this has made it quite informative for both team to report on and monitor. It's helped a lot and has helped us improve our deliverables for our clients. ### 27. Fully fledged web and app analytics solution within the Adobe Suite **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea S. | Freelance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Adobe Analytics?** Once setup properly, Adobe Analytics gives us detailed insights into our web traffic for all of our websites and apps and track all relevant KPIs for our business - until the purchase and engagement metrics. It further neatly integrates into the full Adobe Suite, giving us the ability to setup test landing pages which fall short of goals. **What do you dislike about Adobe Analytics?** There is a steep learning curve associated to Adobe Analytics. It is not always intuitive in creating exactly the view you want (i.e. daily breakdowns) but once properly learned, it has all the needed capabilities. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics is our main tool for measuring Web and App Traffic. Through AA we can pinpoint entry and exit points to our sales funnel which are less performant than required and measure the impact of our initiatives to remedy it. Through AA we were able to increase conversion rates by double digits percentage points . ### 28. Predicting Analytics tool. **Rating:** 4.5/5.0 stars **Reviewed by:** shivangee p. | Human Resources Executive, Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2023 **What do you like best about Adobe Analytics?** This tool is very useful in predicting analytics, detecting the anomalies along with the ML which can result to forecast trends and detect the issues. Also very useful in visualization tools. **What do you dislike about Adobe Analytics?** This tool is little complex to the users which is a beginner, not easy to understand. Sometimes it is very confusing to the users because of its complexity and theoretical concepts. **What problems is Adobe Analytics solving and how is that benefiting you?** Problems related to testing, data security, compliance also the machine learning things this tool is very helped to solve these things. From less number of time it visualize easily the large datasets. ### 29. Great Product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2024 **What do you like best about Adobe Analytics?** It's really useful to track customer journey and drive meaningful insights which otherwise are lost in clutter of data **What do you dislike about Adobe Analytics?** I believe interoperability could be improved **What problems is Adobe Analytics solving and how is that benefiting you?** It is helping in strategic planning of new products launch and understanding the user segment ### 30. User friendly, helpful in analyzing market trends, and easy to read data. **Rating:** 4.0/5.0 stars **Reviewed by:** Abhay W. | Amazon Ads Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2023 **What do you like best about Adobe Analytics?** The website is user friendly. Any beginner can work on it and get the data to strategize their future plans. The data fetched from this tool is very helpful to understand the market trends and plan future strategies. **What do you dislike about Adobe Analytics?** The subscription cost is high. It would be really helpful if the prices are a bit low. **What problems is Adobe Analytics solving and how is that benefiting you?** I was having problem with checking the data and traffic for my website. After using this tool, it was very easier to check the traffic and customer behaviour. ### 31. Adobe analytics review **Rating:** 5.0/5.0 stars **Reviewed by:** Vineeth . | Data Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** December 30, 2023 **What do you like best about Adobe Analytics?** Ease of use is great, implementation is good, frequency of use is best in class, also give good customer support, with number of features available and ease of integration is good **What do you dislike about Adobe Analytics?** No major down sides observed till now so far **What problems is Adobe Analytics solving and how is that benefiting you?** Analytics made easy, playing a good role in find analytical solutions ### 32. Excellent data handling and representation **Rating:** 4.0/5.0 stars **Reviewed by:** Pranav V. | Database and Project Management Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Adobe Analytics?** With Adobe I have a platform that uses AI to gather and organize data which gives this a cutting edge in the competition with other analytical tools mainly GA4. Especially the cross-channel support even with offline databases is truly a saviour! The customer support is obviously a class above everything when it comes to adobe. **What do you dislike about Adobe Analytics?** It might not be as beginners friendly as GA4 but once getting the hang of this beast, it's worth everything. **What problems is Adobe Analytics solving and how is that benefiting you?** The cross-channel functionality, the ease of AI implementation. Ease of sharing reports across platforms and teams ### 33. Smooth functioning **Rating:** 4.0/5.0 stars **Reviewed by:** Karishma T. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2024 **What do you like best about Adobe Analytics?** Adobe Analytics is a great program that has truly enhanced our work flow. Especially notable is the smooth functioning of the program. **What do you dislike about Adobe Analytics?** Occasionally there are times that the programs glitches. However, updates are usually needed, which returns the smooth functioning. **What problems is Adobe Analytics solving and how is that benefiting you?** Smooth functioning of the program. ### 34. Adobe Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Parul N. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2023 **What do you like best about Adobe Analytics?** Adobe analytics allows to create highly granular segments based on combination of dimensions and metrics. It allows to share audiences with other adobe products such as Adobe Target and Adobe Experience manager. It is constantly being updated with new features such as AI-powered predictive analytics and cross-device checking. It provides flexible reporting. **What do you dislike about Adobe Analytics?** Adobe analytics is a suscription-based platform, and the cost is high for businesses having large websites or apps. Adobe analytics doesn't integrate well with other platforms like Google Analytics. Adobe analytics becomes slow sometimes. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe analytics provides real time data visualisations so it is easy to see the performance of websites or apps that are one is making. It provides security to secure data. It provides advanced segmentation. ### 35. Performance and Speed **Rating:** 5.0/5.0 stars **Reviewed by:** Fazaiel K. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2023 **What do you like best about Adobe Analytics?** Performance is top-notch. Adobe Analytics handles vast amounts of data without a hiccup. Reports are generated swiftly, and real-time data is processed seamlessly. This has significantly improved our productivity. **What do you dislike about Adobe Analytics?** Although the platform is user-friendly, there can still be a learning curve, especially for beginners in data analytics. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics enables us to measure the impact of our marketing campaigns accurately. We can track which campaigns are delivering results and which need adjustments, optimizing our marketing spend. ### 36. Detailed analysis with Slow reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2023 **What do you like best about Adobe Analytics?** The analysis is very detailed, you can choose the marketing channel flow and manage the campaigns easily using icid and utm based tracking, it got integrations with Excel and power bi which makes it easier to implement with the reporting solutions **What do you dislike about Adobe Analytics?** There is a limit of 400 urls which bother me sometimes and the biggest drawback I think is incompatibility with features like regex at all points. Compared to GA, comscore, AA takes a while to load reports **What problems is Adobe Analytics solving and how is that benefiting you?** Monitoring website traffic, user journeys, campaign performance and using the tool for day to day reporting along with impact analysis. Compared to previous tool, I like integration with Excel which lets us pull data on request ### 37. Best Products In The Segment **Rating:** 4.0/5.0 stars **Reviewed by:** Mansimran S. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2023 **What do you like best about Adobe Analytics?** Adobe has some of the best tools for office professional like me, this one is perfect to say the least!! **What do you dislike about Adobe Analytics?** Userface could have been more better, other than that it's flawless. **What problems is Adobe Analytics solving and how is that benefiting you?** The task that used to take me hours I can finish those in under 15 minutes that's just incredible. ### 38. A helpful way to analyze third party data **Rating:** 4.0/5.0 stars **Reviewed by:** Ishaan S. | Data Science Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2023 **What do you like best about Adobe Analytics?** I do most of my analytics on this tool. Whether it be creating dashboards or reports, the whole interface is really helpful and has a lot of options to gather actionable insights from structured or unstructured data. **What do you dislike about Adobe Analytics?** It doesn't provide connection with some of the DB systems and also the subscription fee is also on the higher side **What problems is Adobe Analytics solving and how is that benefiting you?** It is allowing us to leverage third party data and generate actionable insights from it through the different tools provided. ### 39. Best Analytic Tool for Digital Marketers! **Rating:** 4.0/5.0 stars **Reviewed by:** S. M M. | Content Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2023 **What do you like best about Adobe Analytics?** There are many useful offering by Adobe Analytics but my favourite it it's multi-touch attribution capabilities that track customer journey across multiple channels. Also, it's give useful web analytics with detailed reporting tailor to clients needs and give suggestions to enhance marketing campaigns effectively. **What do you dislike about Adobe Analytics?** I have nothing in mind that can be disliked about Adobe Analytics, but sometimes I feel it have lack of flexibility for example you can't create custom metrics and dimensions. Also, I don't know everyone feel it oflr not but it's slow to load reports and data **What problems is Adobe Analytics solving and how is that benefiting you?** In simple words Adobe Analytics helping me create tailorarketing campaigns that appeals to real users due to its valuable insights and reporting based on various web analytics factors like demographics and customer journey assessment. Also, it's predictive intelligence engine works quite well and helps in curating more dynamic campaigns. Overall, tracking, analysing and detailed reporting of web analytics are best it helps me with. ### 40. Product review for Web Analytics Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Ishaan M. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2023 **What do you like best about Adobe Analytics?** Adobe Analytics is a web reporting tool that helps my clients in data data reporting and further use insights to build success for the campaigns. Ghe user interaction is better than Google Analytics. **What do you dislike about Adobe Analytics?** Undoubtedly, overall feel to use and collecting an amount of data is good but the learning curve is huge and it is rather expensive for small businesses. **What problems is Adobe Analytics solving and how is that benefiting you?** The use of downloading reports and ease to use interface is quite simple for entire teams to manage data and build strategic solutions for businesses and drive actionalble meghods. ### 41. Very intreging and fascinating tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Adobe Analytics?** I like the fact that the tool has got the best in class for PDF enhancements. This includes capturing of data using OCR (Optical Corrector Recognition) across multiple languages. PDFs can be filled easily using the software as well. **What do you dislike about Adobe Analytics?** The cost was a huge downfall for this tool Also, the free version has very limited potential of the tool. We faced challenges in terms of file conversions. Images to PDF or converting the format was a challenge. **What problems is Adobe Analytics solving and how is that benefiting you?** Searchability in thePDF was an imtreging feature which we tend to use a lot, however we could have searched only one keyword at a time. Data extraction is easy using the tool. ### 42. Technical Analyst Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Galina G. | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Adobe Analytics?** Ease of navigation Fast loading (improved over the last 6 months) Intuitive tracking that results in easy searches Ability to combine the metrics from different metrics suites in one report **What do you dislike about Adobe Analytics?** Inability to understand what some tracking means in Adobe. It would be nice if the data dictionary is built into the tool. Our team does a very pour job documenting new metrics. Inability to organize reports in my space. For example, I want to share all the reports related to Login with my team. When I share those reports via link, the links get broken overtime and the team doesn't know which report they should use to get the metrics they need. Normally Adobe is very slow and would frequently throw an error when it can't pull something up or it takes time. Today my experience was very different. No freezing or lagging. **What problems is Adobe Analytics solving and how is that benefiting you?** I love the ability to see the customer's navigation. I wish there was a way to see the Flow diagram in a bigger space. Currently the names of the pages are long and they get abbreviated, so I have to hover over the name to understand what page is listed. It also lists the previous page in the report and I think that's redundant. Overall, I love that report for its metrics but usability can be improved. I also wish there was a way to produce a more thorough Next Page report from the Flow report. A report that would show 50 next pages in the flow that's displayed. I bet that feature is already available, but I just need to find it. ### 43. Great tool for analyzing and visualizing data **Rating:** 4.0/5.0 stars **Reviewed by:** deepak y. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about Adobe Analytics?** Adobe Analytics is an amazing tool and it has great analyzing features which help to analyze the data it also gives a summary of the trends and patterns that are being followed by the data. The best thing about it is that it divides the data into homogenous clusters which makes it very easy to analyze the population. **What do you dislike about Adobe Analytics?** On the functional side, there is nothing to dislike about adobe analytics, It is a little hard to get used to but once we learn it, it is the best tool. Also, the price point at which it comes is a little high but the software is worth it if used up to its potential. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics is helping me a lot in analyzing and segmenting the data into different clusters for my clients and my company. It is a great tool with a lot of visualization capabilities which has helped me a lot in understanding the data in a better way. ### 44. Amazing tool for data analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Ashwani P. | Team Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2023 **What do you like best about Adobe Analytics?** Very powerful analytics and reporting tool for frequent use. It is great analysis feature for data review. Useful for braod and varied data. It is useful in tracking and analysing digital market and website performance. **What do you dislike about Adobe Analytics?** It is but expensive for single user but economical for big enterprise. **What problems is Adobe Analytics solving and how is that benefiting you?** I have used this tool for Keyword analysis, competitor analysis, data formating, documentation formating and digital marketing plan. ### 45. best analytics tool **Rating:** 5.0/5.0 stars **Reviewed by:** kiran k. | Senior Digital Marketing Executive, Enterprise (> 1000 emp.) **Reviewed Date:** October 27, 2023 **What do you like best about Adobe Analytics?** Adobe Analytics will provide not only analtyics reports but also with actionable insights wich other tools will not provide that is best feature in Adobe Analytics **What do you dislike about Adobe Analytics?** all features are good and better than other tools. but i recommend to reduce prices where even small org can afford it **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics with in depth data reports with features like attribution key which helps in decision making ### 46. Usage purpose good **Rating:** 5.0/5.0 stars **Reviewed by:** Anu Akshhya A. | Associate Account Manager - Brand Specialist I - Amazon Vendor Services - Pan EU, Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2023 **What do you like best about Adobe Analytics?** Good to use and has fastest data processing techniques **What do you dislike about Adobe Analytics?** Easy to use for quick turn around and loved using it **What problems is Adobe Analytics solving and how is that benefiting you?** To run a b2b digi campaign I used it ### 47. One Complete Solution for User Level Analytics with 360* Approach **Rating:** 5.0/5.0 stars **Reviewed by:** Prashant S. | Manager - Retention & Growth, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about Adobe Analytics?** One of the tools that offers an in-depth analysis of user interacting with the App/Web. Pretty vast offering from a tabular view to charts,funnels, scorecard & much more. Major highlights From Entry level to Exit - Complete data mapping Scheduling Reports with ease Customizing reports with graphs & other mode of presentation. Customized dashboards Segment Comparison & many more and the list goes on & on. Definitely an upper hand if compared to Google Analytics **What do you dislike about Adobe Analytics?** With the current scheme of things there are hardly any downside with the current solution that Adobe has to offer. Apart from the price point & the overall financials I don't see any downside **What problems is Adobe Analytics solving and how is that benefiting you?** User Level Journey Mapping Traffic level split with a detailed view of engagement & drop-offs In depth analysis in terms of Conversion & other success metrics splitter into daily/monthly & quarterly window. Ability to analyze and consume the data to take any business call ### 48. Adobe Analytics Features & Reviews **Rating:** 3.5/5.0 stars **Reviewed by:** Rohit R. | Digital Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2023 **What do you like best about Adobe Analytics?** Adobe analytics has various insights that can help in maximising our marketing efforts. To analyse consumer behaviour on the website platform, identify faults and other problems users are experiencing, examine the results of a/b and multivariate tests, and conduct ad hoc analyses to address business needs, we use Adobe Analytics across many teams. We publish dashboards as reports in pdf formats so that they are easily accessible across all teams because we have users with differing levels of expertise in using Adobe Analytics. **What do you dislike about Adobe Analytics?** It is simple to divide dimensions into other dimensions or segments, but users must understand which segments make sense and go together. If they don't, it can result in their looking at inaccurate or irrelevant facts. When viewing a breakdown, the diagonal cascading effect can be a little annoying. The breakdown display could also look better. **What problems is Adobe Analytics solving and how is that benefiting you?** Users can execute ad hoc analysis using the Analysis Workspace feature by adding as many data tables, visualisations, and components (channels, dimensions, metrics) to a project as they like. Users are able to analyse consumer behaviour and interaction patterns to develop suitable models for various channels using rules-based and algorithmic attribution methodologies. ### 49. Adobe Experience Cloud Review **Rating:** 4.5/5.0 stars **Reviewed by:** Jhinie C. | Sr. Web Editor (AEM), Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2023 **What do you like best about Adobe Analytics?** Adobe Experience Cloud offers several benefits and helpful features for businesses looking to enhance their digital marketing and customer experience efforts. It provides a comprehensive suite of tools and services that are tightly integrated. **What do you dislike about Adobe Analytics?** The least helpful about Adobe Experience Cloud for me is its customization options. Making extensive changes or integrating with other existing systems can sometimes be challenging. Depending on the specific requirements and the complexity of integration, additional development resources or technical expertise may be needed. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Experience Cloud is solving e-commerce challenges: Managing online stores, handling product catalogs, and delivering personalized shopping experiences can be complex. Adobe Experience Cloud includes Adobe Commerce Cloud, a comprehensive e-commerce platform that helps businesses build and manage their online stores, process payments, and provide seamless shopping experiences. ### 50. Beginner-Friendly Analytics: Unlocking Insights with Adobe Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Shahzad B. | Media Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Adobe Analytics?** Adobe Analytics is a beginner-friendly analytics platform with features for data collection, segmentation, real-time tracking, reporting, and machine learning. It helps beginners gain insights and make data-driven decisions effectively. **What do you dislike about Adobe Analytics?** As a beginner, I encountered challenges with the complex setup process and overwhelming range of features in Adobe Analytics. However, with perseverance, I was able to harness its powerful capabilities for insightful data analysis. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics helps solve key challenges that beginners like me often face, such as limited data insights, ineffective decision-making, limited cross-channel visibility, and data overload. With its comprehensive data analysis capabilities, Adobe Analytics empowers me to make informed decisions, optimize marketing performance, and enhance the customer experience. As I navigate my journey as a beginner, Adobe Analytics proves to be a valuable tool in overcoming these challenges and reaping the benefits of data-driven decision-making. ## Adobe Analytics Discussions - [What Software Reports Google Shopping Search Term Attribution?](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) - 1 comment, 1 upvote - [How I do?](https://www.g2.com/discussions/adobe-analytics-how-i-do) - 1 comment, 1 upvote - [1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.](https://www.g2.com/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) - 1 comment, 1 upvote - [What else are you using adobe analytics for?](https://www.g2.com/discussions/34437-what-else-are-you-using-adobe-analytics-for) - 1 comment, 1 upvote - [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) - 2 comments - [View Adobe Analytics pricing details and edition comparison](https://www.g2.com/products/adobe-analytics/reviews?page=5&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-01+12%3A17%3A27+-0500&secure%5Bsession_id%5D=b0c33685-ca91-4539-9fe6-421d3cbae575&secure%5Btoken%5D=02dd1d70d27fd170f3f043155ef9743d0e9affa79f90fa90d94a7a4b240803af&format=llm_user) ## Adobe Analytics Integrations - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Adobe Experience Manager Guides](https://www.g2.com/products/adobe-experience-manager-guides/reviews) - [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews) - [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Display Ad Network](https://www.g2.com/products/google-display-ad-network/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Salesforce Marketing Cloud Intelligence (formerly Datorama)](https://www.g2.com/products/salesforce-marketing-cloud-intelligence-formerly-datorama/reviews) - [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) - [Windows 11](https://www.g2.com/products/windows-11/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) ## Adobe Analytics Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **Audiences** - Audience Insights - Segmentation **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Data Analysis** - Dashboards - Visualizations - Advanced Filtering **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking **Data Analysis** - Analysis - Data Interaction **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Decision Making** - Data Visualizations - Report Generation - Data Unification **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Generative AI** - AI Text Generation - AI Text Summarization **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Adobe Analytics Alternatives - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,570 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,866 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,775 reviews)