Introducing G2.ai, the future of software buying.Try now
Compare Adobe Analytics and Google Analytics 360 
Featured Products
At a Glance
Market Segments
Enterprise (43.4% of reviews)
Small-Business (50.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,142)4.2 out of 5
Market Segments
Enterprise (43.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsGoogle Analytics 360
Star Rating
(595)4.4 out of 5
Market Segments
Small-Business (50.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Analytics excels in providing deep, actionable insights into user behavior, with users appreciating its ability to analyze customer journeys across various digital touchpoints. This level of data granularity is often highlighted as a significant advantage over Google Analytics 360.
- Users say that Adobe Analytics offers a user-friendly Analysis Workspace that allows for easy drag-and-drop customization of visualizations. This feature is particularly praised for its flexibility, making it easier for users to create tailored reports compared to the more rigid structure of Google Analytics 360.
- According to verified reviews, Google Analytics 360 shines in its integration with the Google ecosystem, providing a holistic view of consumer journeys. Users find that it simplifies the process of tracking multiple touchpoints and attribution models, which can be a game-changer for marketers.
- Reviewers mention that while Adobe Analytics has a slightly lower ease of use rating, it compensates with its speed and reliability. Users have noted that it helps them find genuine answers quickly, which is crucial for timely decision-making in a fast-paced environment.
- Users highlight that Google Analytics 360 is particularly effective for small businesses, as it is easier to set up and use. Many users appreciate its ability to handle large volumes of data smoothly, making it a practical choice for those who need straightforward analytics without extensive customization.
- G2 reviewers report that Adobe Analytics has a higher overall satisfaction score, reflecting its strong performance in areas like custom event tracking and real-time insights. This is contrasted with Google Analytics 360, which, while effective, may not offer the same depth of features for advanced users.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableGoogle Analytics 360
No pricing availableFree Trial
Adobe Analytics
No trial information availableGoogle Analytics 360
No trial information availableRatings
Meets Requirements
8.6
888
8.8
448
Ease of Use
7.5
945
8.1
451
Ease of Setup
7.2
384
8.0
197
Ease of Admin
7.6
280
8.4
189
Quality of Support
7.8
814
8.0
407
Has the product been a good partner in doing business?
8.0
280
8.5
185
Product Direction (% positive)
7.6
850
8.4
432
Features by Category
Metrics
8.6
607
8.7
324
8.4
601
8.5
332
8.4
607
8.5
322
8.5
581
8.6
304
8.4
565
8.4
298
8.1
543
8.4
304
8.1
563
8.2
303
8.5
569
8.4
310
8.2
536
8.2
286
Reporting
8.3
596
Feature Not Available
8.3
581
8.6
310
8.2
557
8.4
279
8.4
578
8.5
296
8.1
513
8.4
290
8.0
498
8.2
268
8.5
599
8.7
312
Other
8.5
556
8.5
300
8.3
532
8.4
305
8.1
500
8.3
290
8.5
550
8.6
302
8.4
477
8.5
267
8.1
435
8.2
248
8.2
460
8.3
266
Agentic AI - Digital Analytics
8.6
41
Not enough data
8.8
41
Not enough data
8.6
41
Not enough data
8.8
42
Not enough data
Administration
8.1
455
8.5
244
8.2
445
8.2
243
8.4
553
8.6
293
8.4
532
8.6
293
User Identification
8.4
206
9.1
111
8.6
210
9.0
108
8.5
202
9.0
103
Tracking & Reporting
8.7
206
8.9
99
8.4
212
8.8
109
8.4
208
8.9
102
8.7
220
9.0
108
8.5
212
8.8
103
8.6
204
8.8
101
Metrics
9.0
80
9.0
33
8.7
81
8.6
32
Feature Not Available
8.6
33
Feature Not Available
8.5
33
Feature Not Available
8.6
33
Audiences
9.2
25
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
25
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
25
Not enough data
9.3
25
Not enough data
9.3
25
Not enough data
Administration
9.4
25
Not enough data
8.9
25
Not enough data
9.1
25
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
23
Not enough data
9.2
23
Not enough data
9.2
23
Not enough data
9.3
23
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
69
Not enough data
9.0
67
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
68
Not enough data
9.0
69
Not enough data
9.0
66
Not enough data
Generative AI
8.8
40
Not enough data
9.1
40
Not enough data
Metrics
9.0
80
9.0
33
8.7
81
8.6
32
Feature Not Available
8.6
33
Feature Not Available
8.5
33
Feature Not Available
8.6
33
Categories
Categories
Shared Categories
Adobe Analytics and Google Analytics 360 are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics and Audience Intelligence Platforms
Google Analytics 360 has no unique categories
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
5.1%
Retail
3.1%
Education Management
3.1%
Other
61.7%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
