Introducing G2.ai, the future of software buying.Try now
Compare Adobe Analytics and Google Analytics 360 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
consumr.ai
Visit Website
At a Glance
Market Segments
Enterprise (43.6% of reviews)
Small-Business (50.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,126)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsGoogle Analytics 360
Star Rating
(594)4.4 out of 5
Market Segments
Small-Business (50.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Analytics excels in its Custom Event Tracking capabilities, scoring 8.6, which allows for more tailored tracking of user interactions compared to Google Analytics 360's score of 8.9. Reviewers mention that this feature is particularly beneficial for enterprises needing detailed insights.
- Reviewers mention that Google Analytics 360 offers superior Real-Time Reporting, with a score of 8.9 versus Adobe's 8.2. Users on G2 appreciate the immediacy of insights, which helps in making quick decisions during campaigns.
- G2 users highlight that Adobe Analytics provides robust Data Analysis tools, scoring 8.9, which some users find more comprehensive than Google Analytics 360's offerings. Reviewers say that the advanced filtering options in Adobe allow for deeper insights into user behavior.
- Users say that Google Analytics 360 shines in User Identification features, particularly in Demographics and User Segmentation, both scoring 9.1 and 9.0 respectively. Reviewers mention that these features help businesses better understand their audience.
- Reviewers mention that Adobe Analytics has a more complex Ease of Setup with a score of 6.9, which can be a hurdle for smaller businesses. In contrast, Google Analytics 360 scores 7.9, making it more user-friendly for those new to analytics.
- Users report that Google Analytics 360's Dashboard functionality is highly rated at 9.0, providing a more intuitive interface for users to visualize data compared to Adobe's score of 8.6. Reviewers say this ease of use is crucial for teams that need to quickly interpret data.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableGoogle Analytics 360
No pricing availableFree Trial
Adobe Analytics
No trial information availableGoogle Analytics 360
No trial information availableRatings
Meets Requirements
8.6
881
8.8
447
Ease of Use
7.5
937
8.1
450
Ease of Setup
7.2
376
8.0
195
Ease of Admin
7.6
279
8.4
188
Quality of Support
7.8
807
8.0
406
Has the product been a good partner in doing business?
8.0
279
8.4
184
Product Direction (% positive)
7.6
842
8.4
431
Features by Category
Metrics
8.6
604
8.7
324
8.4
598
8.5
332
8.4
605
8.5
322
8.4
578
8.6
304
8.4
564
8.4
298
8.1
542
8.4
304
8.1
562
8.2
303
8.5
568
8.4
310
8.2
533
8.2
286
Reporting
8.3
593
Feature Not Available
8.3
580
8.6
310
8.1
554
8.4
279
8.4
573
8.5
296
8.1
512
8.4
290
8.0
496
8.2
268
8.5
595
8.7
311
Other
8.4
553
8.5
300
8.3
531
8.4
305
8.1
499
8.3
290
8.5
548
8.6
302
8.4
475
8.5
267
8.0
434
8.2
248
8.2
459
8.3
266
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.6
40
Not enough data
8.7
40
Not enough data
Administration
8.1
454
8.5
243
8.2
444
8.2
243
8.4
550
8.6
293
8.4
531
8.6
293
User Identification
8.3
205
9.1
111
8.6
209
9.0
108
8.5
202
9.0
103
Tracking & Reporting
8.7
205
8.9
99
8.4
211
8.8
109
8.4
207
8.9
102
8.7
220
9.0
108
8.5
212
8.8
103
8.6
204
8.8
101
Metrics
9.0
80
9.0
33
8.7
80
8.6
32
Feature Not Available
8.6
33
Feature Not Available
8.5
33
Feature Not Available
8.6
33
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.2
67
Not enough data
8.9
65
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
66
Not enough data
9.0
67
Not enough data
9.0
64
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Metrics
9.0
80
9.0
33
8.7
80
8.6
32
Feature Not Available
8.6
33
Feature Not Available
8.5
33
Feature Not Available
8.6
33
Categories
Categories
Shared Categories
Adobe Analytics and Google Analytics 360 are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics and Audience Intelligence Platforms
Google Analytics 360 has no unique categories
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
4.9%
Retail
3.1%
Education Management
3.1%
Other
61.9%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
