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# Adobe Analytics vs Google Analytics 360 Comparison - What are their main differences?

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Adobe AnalyticsGA 360[+ Add Product](#)

Reviews

**Adobe Analytics** [

4.2/5(1,246)

](https://www.g2.com/products/adobe-analytics/reviews#reviews)

**Google Analytics 360** [

4.4/5(599)

](https://www.g2.com/products/google-analytics-360/reviews#reviews)

Pricing

**Adobe Analytics**
No pricing available

**Google Analytics 360**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Adobe Analytics**
3 months

Based on 38 responses

**Google Analytics 360**
2 monthsFaster

Based on 66 responses

Return on Investment

**Adobe Analytics**
15 months

Based on 28 responses

**Google Analytics 360**
11 months4 months sooner

Based on 47 responses

Perceived Cost

**Adobe Analytics**
$$$$$

**Google Analytics 360**
$$$$$

Average Discount

**Adobe Analytics**
10%

**Google Analytics 360**
12%2% more

 ![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics")

 ![Google Analytics 360](https://images.g2crowd.com/uploads/product/hd_favicon/1487566539/google-analytics-360.png "Google Analytics 360")

G2 offers free advice on this comparison.

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Pros & Cons

**Adobe Analytics**
[
Insights (84)
](https://www.g2.com/products/adobe-analytics/reviews?filters%5Bsentiment_snippet%5D=1511364&qs=pros-and-cons#reviews)[
Analytics (77)
](https://www.g2.com/products/adobe-analytics/reviews?filters%5Bsentiment_snippet%5D=1509839&qs=pros-and-cons#reviews)[
Learning Curve (51)
](https://www.g2.com/products/adobe-analytics/reviews?filters%5Bsentiment_snippet%5D=1511008&qs=pros-and-cons#reviews)[
Steep Learning Curve (27)
](https://www.g2.com/products/adobe-analytics/reviews?filters%5Bsentiment_snippet%5D=1511180&qs=pros-and-cons#reviews)

**Google Analytics 360**
[
Insights (9)
](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452311&qs=pros-and-cons#reviews)[
Easy Integrations (6)
](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1453436&qs=pros-and-cons#reviews)[
Learning Curve (5)
](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452519&qs=pros-and-cons#reviews)[
Complex Features (4)
](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452223&qs=pros-and-cons#reviews)

Integrations

**Adobe Analytics**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image")

Adobe

](https://www.g2.com/products/adobe-experience-manager/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_08f03032278ca6c91c6176023081644b/adobe-experience-manager-guides.jpeg "Product Avatar Image")

Adobe Experience Manager...

](https://www.g2.com/products/adobe-experience-manager-guides/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image")

Adobe Marketo Engage

](https://www.g2.com/products/adobe-marketo-engage/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-adobe-target.png "Product Avatar Image")

Adobe Target

](https://www.g2.com/products/adobe-adobe-target/reviews)[
View all
](https://www.g2.com/products/adobe-analytics/integrations)

**Google Analytics 360**
Not enough data

Screenshots

**Adobe Analytics**
 ![Adobe Analytics screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65930/Analysis-Workspace-Training-Tutorial.png)

**Google Analytics 360**
 ![Google Analytics 360 screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/31803/Google_20Analytics_20Premium_screenshot-1.png)

Ratings

Meets Requirements

**Adobe Analytics**

8.6

8.6915

**Google Analytics 360**

8.8

8.8452

Ease of Use

**Adobe Analytics**

7.5

7.5996

**Google Analytics 360**

8.1

8.1455

Ease of Setup

**Adobe Analytics**

7.2

7.2431

**Google Analytics 360**

8.0

8.0201

Ease of Admin

**Adobe Analytics**

7.6

7.6284

**Google Analytics 360**

8.4

8.4189

Quality of Support

**Adobe Analytics**

7.8

7.8838

**Google Analytics 360**

8.0

8.0411

Has the product been a good partner in doing business?

**Adobe Analytics**

8.0

8.0284

**Google Analytics 360**

8.5

8.5185

Product Direction (% positive)

**Adobe Analytics**

7.6

7.6867

**Google Analytics 360**

8.4

8.4436

Features

Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);)

8.3

761

8.4

380

Metrics

Sessions - Digital Analytics

8.7(tied score)

615

8.7(tied score)

325

Engagement

8.5(tied score)

601

8.5(tied score)

334

Entry and Exit Pages

8.4

605

8.5(won by 0.1)

323

Standard Event Tracking

8.5

579

8.6(won by 0.1)

306

Custom Event Tracking

8.5(won by 0.1)

570

8.4

299

Retention

8.1

540

8.4(won by 0.3)

305

Return

8.1

560

8.2(won by 0.1)

303

Conversions

8.5(won by 0.1)

572

8.4

311

Funnels

8.2(tied score)

537

8.2(tied score)

289

Reporting

Trending

8.3

582

8.6(won by 0.3)

310

Retroactive Reporting

8.2

557

8.4(won by 0.2)

279

Segmentation

8.4

587

8.5(won by 0.1)

297

Mobile Reporting

8.1

513

8.4(won by 0.3)

291

Unification Across Devices

8.0

496

8.2(won by 0.2)

268

Custom Reports and Dashboards

8.5

623

8.6(won by 0.1)

316

Real-Time Reporting

8.3(won by default)

601

Feature Not Available

Other

User Data

8.5(tied score)

554

8.5(tied score)

302

Site Search Reporting

8.3

529

8.4(won by 0.1)

306

Load Time Monitoring

8.1

498

8.3(won by 0.2)

291

Campaign Tracking

8.5

555

8.6(won by 0.1)

305

E-Commerce

8.4

475

8.5(won by 0.1)

267

Promotional Messages

8.1

432

8.2(won by 0.1)

248

Administration Alerts

8.2

457

8.3(won by 0.1)

266

Agentic AI - Digital Analytics

Autonomous Task Execution

8.4(won by default)

42

Not enough data

Cross-system Integration

8.6(won by default)

42

Not enough data

Proactive Assistance

8.5(won by default)

41

Not enough data

Decision Making

8.8(won by default)

43

Not enough data

Administration

API / Integrations

8.1

467

8.5(won by 0.4)

247

QA Testing

8.2(tied score)

443

8.2(tied score)

243

Performance and Reliability

8.3

567

8.6(won by 0.3)

296

User, Role, and Access Management

8.4

529

8.6(won by 0.2)

293

Mobile App Analytics[Hide 59 FeaturesShow 59 Features](javascript:void(0);)

8.6

261

8.8

131

User Identification

Demographics

8.4

203

9.1(won by 0.7)

112

 (There is a greater than 0.5 difference between this product's rating and its competitors)

User Segmentation

8.6

207

9.0(won by 0.4)

109

Geolocation

8.6

199

9.0(won by 0.4)

104

Predictive Analytics

Not enough data

Not enough data

Tracking & Reporting

Custom Event Tracking

8.7

204

8.9(won by 0.2)

99

Real-Time Insights

8.4

209

8.8(won by 0.4)

110

Attribution

8.4

205

8.9(won by 0.5)

103

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Activity Dashboard

8.7

217

9.0(won by 0.3)

109

User Path Tracking

8.5

210

8.8(won by 0.3)

104

User Activity History

8.6

201

8.8(won by 0.2)

101

Multi-Channel Attribution

Not enough data

Not enough data

In-App Events Tracking

Not enough data

Not enough data

Metrics

Engagement

9.0(tied score)

77

9.0(tied score)

33

Exit Tracking

8.7(won by 0.1)

78

8.6

33

Retention

Feature Not Available

8.6(won by default)

34

Return

Feature Not Available

8.5(won by default)

33

Conversions

Feature Not Available

8.6(won by default)

33

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

Additional Functionality

Monitoring

Not enough data

Not enough data

Push Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Modeling

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

For Marketers

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Root Cause Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Issue Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

API

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Mobile Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

8.9

88

8.7

36

Metrics

Engagement

9.0(tied score)

77

9.0(tied score)

33

Exit Tracking

8.7(won by 0.1)

78

8.6

33

Retention

Feature Not Available

8.6(won by default)

34

Return

Feature Not Available

8.5(won by default)

33

Conversions

Feature Not Available

8.6(won by default)

33

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

Audience Intelligence Platforms[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

9.2

27

Not enough data

Audiences

Audience Insights

9.2(won by default)

24

Not enough data

Segmentation

9.3(won by default)

24

Not enough data

Influencer Identification

Feature Not Available

Not enough data

Buyer Personas

Feature Not Available

Not enough data

Data Analysis

Dashboards

9.5(won by default)

24

Not enough data

Visualizations

9.2(won by default)

24

Not enough data

Advanced Filtering

9.2(won by default)

24

Not enough data

Network Analysis

Feature Not Available

Not enough data

Administration

Marketing Integrations

9.4(won by default)

24

Not enough data

Ad Integrations

8.9(won by default)

24

Not enough data

Data Exporting

9.1(won by default)

24

Not enough data

Agentic AI - Audience Intelligence Platforms

Autonomous Task Execution

9.2(won by default)

22

Not enough data

Cross-system Integration

9.2(won by default)

22

Not enough data

Adaptive Learning

9.2(won by default)

22

Not enough data

Proactive Assistance

9.2(won by default)

22

Not enough data

Predictive Analytics[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

9.0

73

Not enough data

Statistical Tool

Scripting

Feature Not Available

Not enough data

Data Mining

Feature Not Available

Not enough data

Algorithms

Feature Not Available

Not enough data

Data Analysis

Analysis

9.1(won by default)

68

Not enough data

Data Interaction

9.0(won by default)

66

Not enough data

Time Series Analysis

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Decision Making

Data Visualizations

9.0(won by default)

67

Not enough data

Report Generation

9.0(won by default)

68

Not enough data

Data Unification

8.9(won by default)

65

Not enough data

Modeling

Feature Not Available

Not enough data

Customizable Reports

Not enough data

Not enough data

Generative AI

AI Text Generation

8.8(won by default)

39

Not enough data

AI Text Summarization

9.1(won by default)

39

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

Demand Forecasting

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

For Healthcare

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Decision Support

Not enough data

Not enough data

Modeling & Simulation

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

For Retail

Not enough data

Not enough data

For Education

Not enough data

Not enough data

Data Discovery

Not enough data

Not enough data

Graphical Workflow Editor

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Business Rules Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Data Transformation

Not enough data

Not enough data

Data Clustering

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Data Classification

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics")](https://www.g2.com/products/adobe-analytics/reviews)

Adobe Analytics

Small-Business(50 or fewer emp.)

26.5%

Mid-Market(51-1000 emp.)

30.0%

Enterprise(\> 1000 emp.)

43.5%

[![Google Analytics 360](https://images.g2crowd.com/uploads/product/hd_favicon/1487566539/google-analytics-360.png "Google Analytics 360")](https://www.g2.com/products/google-analytics-360/reviews)

Google Analytics 360

Small-Business(50 or fewer emp.)

50.3%

Mid-Market(51-1000 emp.)

30.9%

Enterprise(\> 1000 emp.)

18.8%

Small-Business

(50 or fewer emp.)

26.5%

50.3%

Mid-Market

(51-1000 emp.)

30.0%

30.9%

Enterprise

(\> 1000 emp.)

43.5%

18.8%

Reviewers' Industry

[![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics")](https://www.g2.com/products/adobe-analytics/reviews)
Adobe Analytics

Marketing and Advertising

13.2%

Information Technology and Services

7.9%

Financial Services

5.8%

Computer Software

5.2%

Retail

5.1%

Other

62.9%

[![Google Analytics 360](https://images.g2crowd.com/uploads/product/hd_favicon/1487566539/google-analytics-360.png "Google Analytics 360")](https://www.g2.com/products/google-analytics-360/reviews)
Google Analytics 360

Marketing and Advertising

20.6%

Information Technology and Services

6.1%

Computer Software

5.1%

Education Management

3.1%

Retail

3.1%

Other

62.0%

FAQs

## Adobe Analytics vs GA 360 FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Adobe Analytics vs GA 360?

GA 360 stands out for higher reviewer satisfaction and ease of use, while Adobe Analytics is favored for its customizable analysis workspace and real-time reporting.

| [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) | [GA 360](https://www.g2.com/products/google-analytics-360/reviews) |
| --- | --- |
| 4.2/5 (1,245 reviews) | 4.4/5 (599 reviews) |
| Enterprise | Small-Business |
| 7.2 | 8.0 |
| 7.8 | 8.0 |
| Highly customizable Analysis Workspace for deep, visual data exploration | Easy integrations and advanced reporting across Google ecosystem |

### How do the pricing models of Adobe Analytics and GA 360 compare?

GA 360 is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Adobe Analytics.

- **Adobe Analytics:** In recent reviews, many cite Adobe Analytics as expensive and better suited for enterprise budgets, with several noting the cost as a barrier for smaller organizations.
- **GA 360:** Reviewers highlight that while GA 360 is also premium-priced, they are more satisfied with its value, especially given its integration with other Google products and higher data limits.
- **Switching reasons:** Recent reviews mention switching to GA 360 for better value and integration with the Google ecosystem, while cost is a recurring reason for not choosing Adobe Analytics among smaller businesses.

### What are the best alternatives to Adobe Analytics and GA 360?

The top 3 alternatives to Adobe Analytics and GA 360 are Amplitude, Google Analytics, and Mixpanel.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) | 4.2/5 (1,245 reviews) | Enterprise | Expensive, enterprise-focused | Customizable Analysis Workspace for deep data exploration |
| [GA 360](https://www.g2.com/products/google-analytics-360/reviews) | 4.4/5 (599 reviews) | Small-Business | Premium-priced, higher value satisfaction | Easy integrations and advanced reporting |
| [Amplitude](https://www.g2.com/products/amplitude-analytics/reviews) | 4.5/5 (2,977 reviews) | Mid-Market | — | Advanced product analytics and behavioral insights |
| [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | 4.5/5 (6,863 reviews) | Small-Business | — | Free, accessible analytics for all business sizes |
| [Mixpanel](https://www.g2.com/products/mixpanel/reviews) | 4.5/5 (1,371 reviews) | Small-Business | — | Event-based analytics and user segmentation |

### Which Digital Analytics features should I prioritize when comparing Adobe Analytics and GA 360?

Buyers should prioritize Analysis, Ease of Use, Integrations, Real-Time Reporting, and Customization when comparing Adobe Analytics and GA 360.

- **Analysis:** Both products are highly rated for analysis, with Adobe Analytics praised for its customizable Analysis Workspace and GA 360 for advanced reporting and unsampled data.
- **Ease of Use:** GA 360 scores 8.1, Adobe Analytics 7.5, indicating reviewers find GA 360 easier to use.
- **Integrations:** GA 360 is frequently cited for easy integrations, with 5 all-time mentions for "Easy Integrations" and 3 for "Integrations" in reviews.
- **Real-Time Reporting:** Adobe Analytics offers real-time reporting, a feature not listed for GA 360.
- **Customization:** Adobe Analytics is highlighted for its highly customizable reporting and segmentation capabilities.

### What are the pros and cons of Adobe Analytics vs GA 360?

GA 360's headline strength is ease of use and integration, while Adobe Analytics excels in customizable, deep analysis.

- **Adobe Analytics strengths:** Reviewers consistently praise its customizable Analysis Workspace, advanced segmentation, and real-time reporting capabilities.
- **Adobe Analytics trade-offs:** Many cite a steep learning curve, complex setup, and higher cost as challenges, especially for smaller teams.
- **GA 360 strengths:** 6 all-time mentions for insights, 5 for easy integrations, and 3 for ease of use; reviewers highlight advanced reporting, unsampled data, and strong integration with Google products.
- **GA 360 trade-offs:** 4 all-time mentions for learning curve, 2 for cluttered interface, and 2 for expensive; reviewers note complexity for new users and premium pricing, but with higher satisfaction on value.

### Is Adobe Analytics or GA 360 better for small businesses?

GA 360 is a better fit for small businesses, as reflected by its largest reviewer segment and higher satisfaction among small-business users.

- **Adobe Analytics:** Largest segment is Enterprise, with reviewers noting the platform is powerful but costly and complex for smaller teams.
- **GA 360:** Largest segment is Small-Business, with reviewers highlighting its accessibility, ease of use, and higher value satisfaction for smaller organizations.

### Which Digital Analytics platform has better integrations?

GA 360 is favored for integrations, with reviewers citing easy connections to Google Ads, BigQuery, and other Google Marketing Platform tools.

- **Adobe Analytics:** Reviewers mention integration with other Adobe products and ATS, but no all-time mention counts are available.
- **GA 360:** 5 all-time mentions for "Easy Integrations" and 3 for "Integrations", with frequent praise for integration with Google Ads, BigQuery, and Google Tag Manager.

### How do Adobe Analytics and GA 360 compare on customer support?

GA 360 and Adobe Analytics are rated at near-parity for Quality of Support, with GA 360 at 8.0 and Adobe Analytics at 7.8, a difference below the materiality threshold.

- **Adobe Analytics:** Reviewers describe support as generally responsive, with several noting helpful onboarding and troubleshooting, though some mention limited support for complex issues.
- **GA 360:** Reviewers highlight enterprise-level support, fast response times, and helpful documentation, with multiple mentions of satisfaction with support experiences.

### Which is easier to implement, Adobe Analytics or GA 360?

GA 360 is rated higher for Ease of Setup, scoring 8.0 versus Adobe Analytics at 7.2, a difference above the materiality threshold.

- **Adobe Analytics:** Reviewers frequently mention a steep learning curve and complex initial setup, especially for advanced configurations and custom reporting.
- **GA 360:** Reviewers describe setup as straightforward, with many noting that implementation is easier and faster, particularly for teams already using Google products.

### Which product has better Analysis?

Both Adobe Analytics and GA 360 are highly rated for Analysis, with each platform offering advanced capabilities and strong reviewer satisfaction.

- **Adobe Analytics:** Reviewers highlight the customizable Analysis Workspace and advanced segmentation as key strengths for deep analysis.
- **GA 360:** Reviewers cite advanced reporting, unsampled data, and integration with BigQuery as major advantages for analysis.

Alternatives

**Adobe Analytics Alternatives**

 ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics")

[
Google Analytics
](/products/google-analytics/reviews)

 ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics")

[
Amplitude
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