--- title: Adobe Analytics Reviews meta_title: 'Adobe Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1217 reviews by the users' company size, role or industry to find out how Adobe Analytics works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 1217 scale: '5' date_modified: '2026-06-30' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Analytics Reviews **Vendor:** Adobe **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.2/5.0 **Total Reviews:** 1,217 ## About Adobe Analytics Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications. ## Adobe Analytics Pros & Cons **What users like:** - Users highlight the **advanced segmentation and customizable dashboards** of Adobe Analytics for effective data analysis and visualization. (84 reviews) - Users highlight the **advanced segmentation and customizable dashboards** of Adobe Analytics, enhancing data analysis and visualization. (77 reviews) - Users find Adobe Analytics' **ease of use** enhances their experience, making data analysis and visualization straightforward. (74 reviews) - Users value the **advanced data analysis** features of Adobe Analytics, enabling insightful decision-making and performance measurement. (59 reviews) - Users find Adobe Analytics' **reporting features** invaluable for making informed decisions and understanding user behavior. (37 reviews) - Data Analysis (33 reviews) - Users value the **accurate data insights** provided by Adobe Analytics for optimizing campaign performance and decision-making. (31 reviews) - Analysis Capabilities (30 reviews) - Capabilities (29 reviews) - Customization (25 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring extensive training and resources for effective use of Adobe Analytics. (51 reviews) - Users face a **steep learning curve** with Adobe Analytics, making it complex to utilize effectively without training. (27 reviews) - Users find Adobe Analytics **expensive** , which may deter smaller teams from adopting the powerful tool effectively. (23 reviews) - Users experience **slow performance** with Adobe Analytics, particularly when handling large datasets and editing reporting suites. (23 reviews) - Users find the **complexity** of Adobe Analytics daunting, often requiring extensive training and time to grasp effectively. (18 reviews) - Complex Setup (18 reviews) - Users find the **difficult learning curve** of Adobe Analytics challenging, requiring significant time and training for effective use. (16 reviews) - Users find Adobe Analytics has a **steep learning curve** , requiring extensive training and making it less accessible for newcomers. (15 reviews) - Not Intuitive (15 reviews) - Users often find the **slow loading times** frustrating, especially with large data sets and complex reports. (15 reviews) ## Adobe Analytics Reviews ### 1. Great analytics tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Enterprise (> 1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Adobe Analytics?** It's a great tool for some powerful actionable insights. It provides customizable dashboards which allows tracking and measuring user behavior across digital assets such as blogs, microsites and web pages. Making data driven decisions is simpler with Adobe Analytics **What do you dislike about Adobe Analytics?** It is cumbersome for a new user with a need for multiple training sessions to understand the benefits. I feel it can be made more intuitive as a tool **What problems is Adobe Analytics solving and how is that benefiting you?** We use Adobe Analytics to understand user behavior on our website and attribute results to various ongoing marketing campaigns which link to the web pages. Optimising is simpler and it saves both time by reducing manual effort! A/B testing has become simper with Adobe Analytics ### 2. Adobe is more reliable and more insightful **Rating:** 3.5/5.0 stars **Reviewed by:** Kashinath G. | Paid media assistant manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 05, 2025 **What do you like best about Adobe Analytics?** Adobe analytics provides detailed analysis and the tracking the website performance is much easier as compared to other. **What do you dislike about Adobe Analytics?** Though the tool is costlier, but the data we can get is worth the cost. **What problems is Adobe Analytics solving and how is that benefiting you?** It helps to track the progress of campaigns on any platform with ease and more granularity. It's much better than other paid analytics tools. ### 3. Tracking Web & Marketing Customer Data **Rating:** 4.0/5.0 stars **Reviewed by:** Rohit S. | Manager - Analytics , Enterprise (> 1000 emp.) **Reviewed Date:** July 10, 2025 **What do you like best about Adobe Analytics?** The display of real time data and its predictive analysis. **What do you dislike about Adobe Analytics?** Actually it does not offer any free version so that a new user can first try and then purchase it if this aligns with what one wants to analyse **What problems is Adobe Analytics solving and how is that benefiting you?** So in my project I wanted to show my client the full customer journey of how the customer reached to their site meaning a customer’s whole journey of how he reached to the site. ### 4. Honest Opinion About Adobe Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Yash B. | Assistant Manager (SEO) - Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2025 **What do you like best about Adobe Analytics?** If you are looking for powerful enterprise-level analytics tool with deep data insights you can go with adobe analytics it can offer much you ever think Adobe Experience Cloud, advanced segmentation, predictive analytics, and AI-driven insights and they have resource for steep learning curve. **What do you dislike about Adobe Analytics?** The only thing i don't like its not free or budget-friendly for small size companies. **What problems is Adobe Analytics solving and how is that benefiting you?** Simple metrics like page views and bounce rates aren’t enough. Adobe Analytics uses machine learning (via Adobe Sensei) to uncover deeper patterns in customer journeys, segmentation, and behavior, and with real-time insights and predictive analytics, i can make data-driven decisions faster. ### 5. Great way to get customized insights to fit your needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** My favourite part about analytics is the ability to create custom components, such as segments or metrics. This gives you the ability to drive down into your data and get customized insights to fit your needs. There are often limitations to what or how you can track data directly on your website, or there may be limitations on how many components you can have in your report suite, so being able to use segments and metrics to create new component gives you an added flexibility. **What do you dislike about Adobe Analytics?** My least favourite thing is the load time. When you have a lot of data or you're trying to pull a long time period, it can be very slow to load data. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe analytics has the ability to let us track our website data and understand what our customers are doing, how long they're spending on our site, and whether or not they're making purchases. We're able to use this information to understand where our traffic is coming from and what they're doing. ### 6. it works well for school **Rating:** 5.0/5.0 stars **Reviewed by:** Kenny Santiago M. | Actor/Location producer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Adobe Analytics?** How we are able to use this makes it more simple to handle **What do you dislike about Adobe Analytics?** I never like the cost or upgrades with any product. I am grateful my school covers the cost **What problems is Adobe Analytics solving and how is that benefiting you?** Sometimes its a little complicated yet the help desk is very good ### 7. Easy to implement and comprehensive for user journey analysis and optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Ameya T. | Support engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Adobe Analytics?** powerful web analytics platform that offers extensive features for tracking, analyzing, and reporting on website and application data. **What do you dislike about Adobe Analytics?** Slow performance and high cost , nothing other than that. **What problems is Adobe Analytics solving and how is that benefiting you?** Tracking analysing and repoting websites ### 8. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Satyawan B. | Associate software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2025 **What do you like best about Adobe Analytics?** Easy to use and ui easy to understand love it to use **What do you dislike about Adobe Analytics?** There are some ads make time consuming hard to search **What problems is Adobe Analytics solving and how is that benefiting you?** Na ### 9. Perfect **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Adobe Analytics?** Powerful segmentation and real-time insights make Adobe Analytics invaluable. **What do you dislike about Adobe Analytics?** Steep learning curve and complex interface can overwhelm new users. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics helps solve key mobile app analytics challenges like tracking in-app behavior, retention, and user journeys across devices. It gives clear insights into how users interact with features, where they drop off, and what drives engagement—helping improve app performance, UX, and ROI. ### 10. Analytics Developer with 8 years expereince **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel R. | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** The Interface and relative ease of use in navigation and relative customizeability **What do you dislike about Adobe Analytics?** Would like to have more control of Alert and how Alert settings are set up. Would also like to have Annotations more customizable as far as how they are shared and a higher level insight into what the annotations are based on rather than clicking into each one for discovery. **What problems is Adobe Analytics solving and how is that benefiting you?** I typically use AA as a validation platform for feature validation and implementation of tracking tags/code. ### 11. Digital Marketing Manager TD **Rating:** 5.0/5.0 stars **Reviewed by:** Dipti B. | Digital Performance Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2025 **What do you like best about Adobe Analytics?** It’s advanced features for targeting: segmentation, cross- channel analysis & real time reporting system. **What do you dislike about Adobe Analytics?** The tool navigation is complex. Need special training to understand the dashboard. **What problems is Adobe Analytics solving and how is that benefiting you?** Understanding customer behaviour. It’s key for any campaign to do personalized targeting and reduce overall cost per acquisition. ### 12. Deep insights and useful data **Rating:** 5.0/5.0 stars **Reviewed by:** Dion J. | VP, Consulting & Multi-Solution Architect, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** I like that after almost 20 years of using this product since the Omniture days, it has become a useful solution that answers my most pressing marketing questions. Versatile solution. **What do you dislike about Adobe Analytics?** If you don't think of the questions beforehand you could be making an error in implementation. **What problems is Adobe Analytics solving and how is that benefiting you?** It solves the problem of knowing what efforts work and which don't. The benefit is being able to understand where to budget marketing efforts. ### 13. A powerful analytical tool **Rating:** 3.0/5.0 stars **Reviewed by:** Abhash K. | Manager, Software Engineering, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2025 **What do you like best about Adobe Analytics?** Customization of the dashboard Robust reporting analysis **What do you dislike about Adobe Analytics?** Expensive for small business Implementation is time consuming **What problems is Adobe Analytics solving and how is that benefiting you?** Dashboard , Trend analysis, roadmap creation and easy to share ### 14. Ease of use for user data **Rating:** 4.5/5.0 stars **Reviewed by:** Anand k. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** Comprehensive experience from Adobe's past utilized to get to the right metrics **What do you dislike about Adobe Analytics?** Still in early days for use of Gen AI... **What problems is Adobe Analytics solving and how is that benefiting you?** User segmentation and utilization ### 15. Powerful and visually appealing web analytics tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Adam W. | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Analytics?** Clean tables, crisp visualizations. Lovely drag and drop functionality to quickly be able to deep dive and gather insights. **What do you dislike about Adobe Analytics?** Implementation needs to be done right otherwise you'll suffer with downstream analysis focusing on fixing bugs rather than gathering business insights. **What problems is Adobe Analytics solving and how is that benefiting you?** Democratizing web analytics across the business to gain insights to optimize and improve the web experience and marketing performance. ### 16. Digital Analytics Implementation specialist **Rating:** 4.0/5.0 stars **Reviewed by:** Sooraj W. | Senior Tagging and Implementation Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** Very easy to work with. It’s intuitive. I like the drag and drop feature. No other analytics tool does that. Easy to present and share data. **What do you dislike about Adobe Analytics?** Understand how adobe can close the gap between custome data lost due to privacy policies developed across the globe **What problems is Adobe Analytics solving and how is that benefiting you?** Insights and faster data and easy to share and work across different teams ### 17. Adobe Analytics is a fundamental tool to implement for any digital enablement and optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Sojung C. | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** Solid digital behaviors data activation would the best part of Adobe Analytics **What do you dislike about Adobe Analytics?** It is sunsetting and will be migrated to Customer Journey analytics, which is not something that I dislike... but little concern about the migration process and transition for next few years **What problems is Adobe Analytics solving and how is that benefiting you?** it helps us understand our customers' needs and their behaviors ### 18. Analytics for the People **Rating:** 4.0/5.0 stars **Reviewed by:** Lindsay G. | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Analytics?** Switching from GA to AA to keep it "all in the family" was a seamless transition for our team. I love the easy to navigate the UI. **What do you dislike about Adobe Analytics?** I wish there were more native URL builders that didn't need to be home grown external to the platform. **What problems is Adobe Analytics solving and how is that benefiting you?** Campaign analytics across multiple channels ### 19. User Friendly UI **Rating:** 5.0/5.0 stars **Reviewed by:** Robert S. | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** I think the UI is easy for anyone to pick up and use. **What do you dislike about Adobe Analytics?** Some times there can be lag and drag and drop features can be hard to use when there is lag. **What problems is Adobe Analytics solving and how is that benefiting you?** It helps our business make quick decisions when changing and adding new features to the web and app. ### 20. simple reporting & analysis **Rating:** 3.0/5.0 stars **Reviewed by:** lauren o. | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Analytics?** easy to use/navigate, good visualizations **What do you dislike about Adobe Analytics?** lack of updates now, hard to identify a true customer - can really only see at a specific level, can't map interactions before and after a log in, etc **What problems is Adobe Analytics solving and how is that benefiting you?** understanding what our customers are doing online and how they're interacting with our marketing campaigns ### 21. Tims analytics review **Rating:** 5.0/5.0 stars **Reviewed by:** Tim F. | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** Very flexible and customizable. The ability to use segments to go back in time for previously submited data is a game changer **What do you dislike about Adobe Analytics?** Can be tricky to setup and get started because it it so flexible and its easy to misuse the product **What problems is Adobe Analytics solving and how is that benefiting you?** Web site usage and campaign effectiveness ### 22. Best analytics platform out there **Rating:** 5.0/5.0 stars **Reviewed by:** Ioana M. | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** The flexibility it gives me to create quick and easy to digest reports for any sort of request and level of seniority. **What do you dislike about Adobe Analytics?** Lack of real time data, report builder for MAC, lack of journey canvas **What problems is Adobe Analytics solving and how is that benefiting you?** Understanding user behaviour and using the insights to optimize their digital experience. ### 23. Analytics Rockstar **Rating:** 4.5/5.0 stars **Reviewed by:** mallorie m. | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** Use of pulling in data to dashboards to easily generate reports and share findings. **What do you dislike about Adobe Analytics?** Sometimes the views are hard to read, wish had the ability to copy and paste. **What problems is Adobe Analytics solving and how is that benefiting you?** Our company uses for all of our analytics needs to keep business lines up to date. ### 24. Ease of use and integration into my teams **Rating:** 4.0/5.0 stars **Reviewed by:** Piero I. | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Analytics?** Provides me with the necessary insights quickly. In addition, the ease of implementation into my regional teams. **What do you dislike about Adobe Analytics?** Based on the number of visualization it takes a while to load. **What problems is Adobe Analytics solving and how is that benefiting you?** We utilize the tool to assist with trend analysis and forecasting for future opportunities. ### 25. Adobe Analytics for Web Performance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** Adobe Analytics is good for baseline data and understanding web performance. The flow charts are also very helpful in understanding a user's journey from when they enter our website to the end, giving a great visual representation of the journey. **What do you dislike about Adobe Analytics?** Load times can be slow, and the interface can be finicky at times. **What problems is Adobe Analytics solving and how is that benefiting you?** Data!!! Data is so important for our website and Adobe Analytics provides us insights to understand what changes we should make, or what we're doing well. ### 26. Best analytics platform **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandre A. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** Easy to use, advanced features, B2B capabilities, easy integration **What do you dislike about Adobe Analytics?** We can add more features to enhance Product Analytics and conversion attribution **What problems is Adobe Analytics solving and how is that benefiting you?** Advanced analytics and insights features that enables organizations to unleash the real power of data ### 27. Adobe Analytics **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** I like that you can create custom reports to share with others to drop their url or content type to obtain the metrics **What do you dislike about Adobe Analytics?** I wish it had a way to be more contextual for users who are not as familiar with the evars created and how to navigate metrics. An ability to ask a question and get insights directly from AA. **What problems is Adobe Analytics solving and how is that benefiting you?** Providing basic analytics to help inform our business decisions and content strategy ### 28. Adobe Analytics is highly customizable and an effect tool. **Rating:** 4.0/5.0 stars **Reviewed by:** Casey C. | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Analytics?** I like how simple it is to build a complex report very quickly. **What do you dislike about Adobe Analytics?** It can be difficult to implement changes to the implementation. **What problems is Adobe Analytics solving and how is that benefiting you?** Were looking into getting CJA which would solve many problems for us. ### 29. Adobe Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Hope V. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** The UI is very simple and easy to pick up. It’s great for all types of users. **What do you dislike about Adobe Analytics?** The way the data exports into a csv. It’s very confusing. **What problems is Adobe Analytics solving and how is that benefiting you?** It tracks all our digital Performance ### 30. Insights at your finger tips **Rating:** 5.0/5.0 stars **Reviewed by:** Ramakrishna K. | Consultant, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** Great analytics capabilities including the AI models **What do you dislike about Adobe Analytics?** I have to go to CJA for better combing the different analytics sources **What problems is Adobe Analytics solving and how is that benefiting you?** It helps businesses to keep track of your web properties and the user behavior. ### 31. Review of AA **Rating:** 4.0/5.0 stars **Reviewed by:** chris c. | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Analytics?** Insights, granularity, attribution models, event level data **What do you dislike about Adobe Analytics?** Needs expertise to set up, upgrades to CJA necessary to unlock full value of AA **What problems is Adobe Analytics solving and how is that benefiting you?** Understanding on-site customer behavior and using data to optimize on-site journey ### 32. Robusts and customizable analytics platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** Analysis Workspace is very easy to use to create custom reporting. **What do you dislike about Adobe Analytics?** Adobe Analytics is an amazing platform. I wish Adobe was investing its resources into new features but instead are focusing on Customer Journey Analytics. I feel like in the next couple years we will need to transition over to the new CJA platform **What problems is Adobe Analytics solving and how is that benefiting you?** Helping us understand customer interactions on our website, what content converts, and marketing channel engagement. ### 33. Adobe Analytics Is Effective at Analyzing Web Usage and Providing Insights **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Analytics?** Adobe Analytics makes it easy to explore data and generate analysis and optimizations. **What do you dislike about Adobe Analytics?** It's frustrating that Adobe is dedicated most of it's resources towards CJA and while AA is not being deprecated, it feels like it's slowly losing support and features. **What problems is Adobe Analytics solving and how is that benefiting you?** Allows us to quickly look into the data we're collecting and generate insights for our stakeholders with the ultimate goal of optimizing our sites for our users. ### 34. Great analytics tool **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul T. | Senior Manager - Data & AI, Transformation Lead, NA, Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** the depth of details that one can get based on the implementation **What do you dislike about Adobe Analytics?** slightly cluttered workspaces and the complexity in building the dashboards **What problems is Adobe Analytics solving and how is that benefiting you?** It is helping us to understand the user behavuior ### 35. Lacking integrations **Rating:** 3.0/5.0 stars **Reviewed by:** Leticia Q. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** Robust visualization offers and web analytics features. **What do you dislike about Adobe Analytics?** It does not ingest data from our crm or our Marketo instance. **What problems is Adobe Analytics solving and how is that benefiting you?** It helps us get valuable insights from our new website. ### 36. EASE of USe **Rating:** 5.0/5.0 stars **Reviewed by:** Dinesh K. | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** The workspace options and seamless integration **What do you dislike about Adobe Analytics?** You need to jump to other product like CJA for additional data insights **What problems is Adobe Analytics solving and how is that benefiting you?** It is giving insights about the customers and anonymous users ### 37. Easy reporting across multi sources much better then GA4 **Rating:** 4.0/5.0 stars **Reviewed by:** Adam L. | D, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** reporting and widgets and custom evars and events **What do you dislike about Adobe Analytics?** API connections and upload bulk data should be much easier **What problems is Adobe Analytics solving and how is that benefiting you?** segmenting audiences across different platforms and use it with easy process ### 38. Customizable but expensive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** AA is very customizable. We can capture events and data in a variety of ways. The SDK has been helpful in streamlining the implementation. Our users able to build dashboards easily when they are trained up. **What do you dislike about Adobe Analytics?** AA is expensive to own. It takes a lot to implement properly and to use it at scale. There is a steep learning curve. **What problems is Adobe Analytics solving and how is that benefiting you?** Basic site event/data capture and reporting. ### 39. Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Liz F. | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** I like the Different ways to segment data **What do you dislike about Adobe Analytics?** I find it not as intuitive as Google analytics **What problems is Adobe Analytics solving and how is that benefiting you?** It helps us make informed decisions based on data ### 40. Opinion of Adobe Analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Neha B. | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** User Interface and Ease of use with real-time data **What do you dislike about Adobe Analytics?** Ever changing methods of building metrics **What problems is Adobe Analytics solving and how is that benefiting you?** It's solving our daily web analytics need to improve user exp. ### 41. Adobe analytics is the best enterprise data tool **Rating:** 4.5/5.0 stars **Reviewed by:** Meghan P. | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Analytics?** big data, good for data science algos, drag and drop workspace **What do you dislike about Adobe Analytics?** manual to implement tags; data is not real time **What problems is Adobe Analytics solving and how is that benefiting you?** understand our website performance ### 42. make data driving decision using insight from Adobe analytics **Rating:** 5.0/5.0 stars **Reviewed by:** pradeep j. | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** great integration with rest of Adobe martech stack **What do you dislike about Adobe Analytics?** no sandbox for demo or present to prospect clients **What problems is Adobe Analytics solving and how is that benefiting you?** helping marketing team make data drive-in decisoin ### 43. 100% Recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** With tons of out of the box features, Adobe also provides the ability to also customize at scale your analytics to meet your organizations needs. With a partnership with your web dev team, anything is possible to track. **What do you dislike about Adobe Analytics?** So many products to connect with and to, where to begin! **What problems is Adobe Analytics solving and how is that benefiting you?** Tracking and reporting web metrics with one SDR across multiple domains ### 44. Adobe Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** sumit s. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** Powerful insights, customizable dashboard, robust segmentation, AI driven automation **What do you dislike about Adobe Analytics?** Steep learning curve, complex set up, expensive, slow UI **What problems is Adobe Analytics solving and how is that benefiting you?** Yes always helping ### 45. Its really good though not better than GA **Rating:** 3.5/5.0 stars **Reviewed by:** shivayogi H. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** Primarily on the metrics and dashboard.1 **What do you dislike about Adobe Analytics?** some usability aspects and navigation... **What problems is Adobe Analytics solving and how is that benefiting you?** minly decision making ### 46. Great Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Priscila S. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** Ease of use, Attribution model **What do you dislike about Adobe Analytics?** Dashboards could improve the dashboards **What problems is Adobe Analytics solving and how is that benefiting you?** reports and implementation ### 47. Adobe best in class analytics software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** the flexibility and that I am able to custom build anything I want **What do you dislike about Adobe Analytics?** sometimes it takes a very long time to load or refresh data, even if the dataset is not that complex **What problems is Adobe Analytics solving and how is that benefiting you?** it helps us optimization our experience and understand how are visitors are engaging with our products ### 48. Adobe Analytics - Customer Insights at your fingertips **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2025 **What do you like best about Adobe Analytics?** The user friendly UX, the drag and drop features make it easy for anyone to pick up **What do you dislike about Adobe Analytics?** You can't easily share segments, this is a massive bug bare for everyone using AA **What problems is Adobe Analytics solving and how is that benefiting you?** How our customers use the website ### 49. Analytics in a nutshell **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** The flexibility of the data, the Adobe Workspace tools, **What do you dislike about Adobe Analytics?** Although CJA is the future, little is done to support reporting tools like Report Builder. This is still a needed tool, but it hasn't been upgraded or modified since Omniture days. **What problems is Adobe Analytics solving and how is that benefiting you?** Analyzing customer paths within a channel is great. ### 50. Adobe Analytics has been transformative **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Analytics?** It is relatively easy to use and allows business users to easily access reporting **What do you dislike about Adobe Analytics?** It does not allow you to easily go back and fix historical data **What problems is Adobe Analytics solving and how is that benefiting you?** It allows me to understand customer behavior and I can determine what features on our site perform well ## Adobe Analytics Discussions - [What Software Reports Google Shopping Search Term Attribution?](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) - 1 comment, 1 upvote - [How I do?](https://www.g2.com/discussions/adobe-analytics-how-i-do) - 1 comment, 1 upvote - [1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.](https://www.g2.com/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) - 1 comment, 1 upvote - [What else are you using adobe analytics for?](https://www.g2.com/discussions/34437-what-else-are-you-using-adobe-analytics-for) - 1 comment, 1 upvote - [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) - 2 comments - [View Adobe Analytics pricing details and edition comparison](https://www.g2.com/products/adobe-analytics/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-06+04%3A43%3A42+-0500&secure%5Bsession_id%5D=f7f32637-35c4-44c0-8514-c79263b3ff0b&secure%5Btoken%5D=722d27150c9a1111cbc564846df4274f6bd6aa86f1117da4cf030387b6bc5a78&format=llm_user) ## Adobe Analytics Integrations - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Adobe Experience Manager Guides](https://www.g2.com/products/adobe-experience-manager-guides/reviews) - [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews) - [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Display Ad Network](https://www.g2.com/products/google-display-ad-network/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Salesforce Marketing Cloud Intelligence (formerly Datorama)](https://www.g2.com/products/salesforce-marketing-cloud-intelligence-formerly-datorama/reviews) - [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) - [Windows 11](https://www.g2.com/products/windows-11/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) ## Adobe Analytics Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **Audiences** - Audience Insights - Segmentation **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Data Analysis** - Dashboards - Visualizations - Advanced Filtering **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking **Data Analysis** - Analysis - Data Interaction **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Decision Making** - Data Visualizations - Report Generation - Data Unification **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Generative AI** - AI Text Generation - AI Text Summarization **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Adobe Analytics Alternatives - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,573 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,866 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,776 reviews)