--- title: Adobe Analytics Reviews meta_title: 'Adobe Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1243 reviews by the users' company size, role or industry to find out how Adobe Analytics works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 1243 scale: '5' date_modified: '2026-07-10' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Analytics Reviews **Vendor:** Adobe **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.2/5.0 **Total Reviews:** 1,243 ## About Adobe Analytics Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications. ## Adobe Analytics Pros & Cons **What users like:** - Users highlight the **advanced segmentation and customizable dashboards** of Adobe Analytics for effective data analysis and visualization. (84 reviews) - Users highlight the **advanced segmentation and customizable dashboards** of Adobe Analytics, enhancing data analysis and visualization. (77 reviews) - Users find Adobe Analytics' **ease of use** enhances their experience, making data analysis and visualization straightforward. (74 reviews) - Users value the **advanced data analysis** features of Adobe Analytics, enabling insightful decision-making and performance measurement. (59 reviews) - Users find Adobe Analytics' **reporting features** invaluable for making informed decisions and understanding user behavior. (37 reviews) - Data Analysis (33 reviews) - Users value the **accurate data insights** provided by Adobe Analytics for optimizing campaign performance and decision-making. (31 reviews) - Analysis Capabilities (30 reviews) - Capabilities (29 reviews) - Customization (25 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring extensive training and resources for effective use of Adobe Analytics. (51 reviews) - Users face a **steep learning curve** with Adobe Analytics, making it complex to utilize effectively without training. (27 reviews) - Users find Adobe Analytics **expensive** , which may deter smaller teams from adopting the powerful tool effectively. (23 reviews) - Users experience **slow performance** with Adobe Analytics, particularly when handling large datasets and editing reporting suites. (23 reviews) - Users find the **complexity** of Adobe Analytics daunting, often requiring extensive training and time to grasp effectively. (18 reviews) - Complex Setup (18 reviews) - Users find the **difficult learning curve** of Adobe Analytics challenging, requiring significant time and training for effective use. (16 reviews) - Users find Adobe Analytics has a **steep learning curve** , requiring extensive training and making it less accessible for newcomers. (15 reviews) - Not Intuitive (15 reviews) - Users often find the **slow loading times** frustrating, especially with large data sets and complex reports. (15 reviews) ## Adobe Analytics Reviews ### 1. Ensure your execution is still completely lined up with our business needs **Rating:** 5.0/5.0 stars **Reviewed by:** Aura N. | Unit Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2022 **What do you like best about Adobe Analytics?** Meet with the entrepreneur or potentially examiners to survey the changing business needs. For any requirements or estimation potential open doors that are not presently being met by your execution, sort out some way to refresh your KPIs and estimation plans. Make sure to record your progressions in your BRD and SDR. **What do you dislike about Adobe Analytics?** Ensure your measurements and factors are as yet working admirably. Momentarily survey every one of your measurements and factors, arranged by significance to the business, to ensure that the information is gathering accurately. Start with your most pivotal measurements and factors - the ones related to your best 5 KPIs. To do this: Make dashboards to see month-to-month moved perspectives on your measurements and factors (or set up smart cautions for everyone) to guarantee you're getting the information you expect, and the information is right. Assuming that you track down any inconsistencies, look at your information layer, label chief principles, and handle rules to discover the reason why. Re-run the Analytics Health Dashboard to screen wide patterns of your measurements and factors. Try not to permit your execution to get swollen with measurements and factors you needn't bother with. Incapacitate measurements or factors that the business never again needs or employments. You might need to erase or reuse them later. **What problems is Adobe Analytics solving and how is that benefiting you?** Invigorate your KPIs. Since you have an invigorated perspective on the business objectives, reconsider whether you have to be sure to pick the 5 most significant Key Performance Indicators (KPIs). You can have 5! These KPIs can be measurements like income, or determined measurements, for example, income per visit, and the measurements can have factors also. Allude to Define your Top 5 KPIs for more data. ### 2. Adobe Analytics does great analysis. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2022 **What do you like best about Adobe Analytics?** The most significant part of Adobe Analytics is the flexibility in its integration. You can use Adobe Launch as much or as little as your circumstances allow, with a lot of flexibility given to adapt to a multitude of complex setups. The 'blank sheet' style of integration can be daunting at first - but with the proper planning, technical knowledge, and persistence behind it, it'll be one of the most powerful tools in a data suite. I personally love Adobe Analytics and would undoubtedly recommend it for the correct use cases. **What do you dislike about Adobe Analytics?** It's greatest strength in many ways it's greatest weakness - Adobe Analytics isn't a "plug and play" type of platform and requires many hours of planning, requirement gathering, and a strong strategy behind it before any analysis is done. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics allows us to achieve analysis on a global scale - both geographically, demographically but most importantly, technically. Adobe Analytics gives us the ability to do analysis with persistent data across several brands, platforms, and digital technologies in minutes. ### 3. Adobe Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Jyotika R. | Zonal Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Adobe Analytics?** The feature that allows mixing, matching, and analyzing data throughout the customer journey is fantastic. it is a part of the Adobe Marketing cloud along with other products such as social marketing, test, and targeting. It includes predictive marketing capabilities like audience and data management, which would help predict which campaigns are helpful. **What do you dislike about Adobe Analytics?** Paid part, Premium Consulting Or say Integration Services No free trials or demos are on the go. Pricing part the mobile applications are not there, which should have been a part of ios and play store **What problems is Adobe Analytics solving and how is that benefiting you?** As I am into Advertising & Marketing Industry I have chosen the best Adobe as apart because it helps to predict the running campaigns among them which is the best. I can do the Analysis so easily and can report something which I want to. i can even customize it the way I want. ### 4. Used to love it, but now it's so slow **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2022 **What do you like best about Adobe Analytics?** The tracking in Adobe Analytics is second-to-none. There are so many customizations available, the reporting is outstanding, and you can literally track anything (if you know how to set it up, of course). **What do you dislike about Adobe Analytics?** Reports are very slow to load, it's not easy to log into the tool sometimes, and it takes a developer to implement just about anything. Also annoyed that they got rid of DTM. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics have us a huge reporting edge at our agency until Google Data Studio was released. ### 5. Adobe Analytics a powerful Analytics tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2022 **What do you like best about Adobe Analytics?** One of the best tool to understand customer engagement and behaviour.Very easy to share and understand. Easy to track dashboards. Presence of global filters make work easy with multiple reports.Multiple reports can be created. Perfect tool for website analysis **What do you dislike about Adobe Analytics?** There is no proper learning tutorial. Data pulling takes time .product is limited features with respect to Visualization. Filtering is not easy. Some workspaces miss autosave feature **What problems is Adobe Analytics solving and how is that benefiting you?** Useful for website analysis to understand the different KPIs with respect to traffic, customer engagement , feature usage, refferal traffic etc. Used for bringing insights and analysis to improve important KPIs ### 6. Adobe Analytics is a fantastic tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Adobe Analytics?** It is very intuitive and I what I like most is the possibility to make great dashboard in workspace. **What do you dislike about Adobe Analytics?** If you do not have the approrpiate training, it is difficult to start at first. **What problems is Adobe Analytics solving and how is that benefiting you?** I use Adobe everyday for my clients ### 7. Great solution for in-depth data analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2022 **What do you like best about Adobe Analytics?** Adobe Analytics allows for a lot of customization with the ability to correlate many different dimensions to get a better understanding or what is happening and where. **What do you dislike about Adobe Analytics?** The cost is probably the largest issue... While the tool is a powerful solution, some features can be hard to make a case for within my organization due to budget constraints. **What problems is Adobe Analytics solving and how is that benefiting you?** We use Adobe extensively as our primary analytics package, using both the "in-product" tools as well as the Raw Data feeds to populate the bulk of our data lake. We use this to track generic usage to specific project needs and everything in between. ### 8. Adobe analytics-omniture **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 29, 2022 **What do you like best about Adobe Analytics?** Capturing the production traffic to generate the workload model, this is the best tool. You can easily identify filters for the data you need. Also, you can identify the agent call in dev tools easily, so easy to simulate. **What do you dislike about Adobe Analytics?** Althought the numbers got generated very easily once you have the setup in place but ferching exact data need filters which you should be aware of. Also, the agent calls took high RT. **What problems is Adobe Analytics solving and how is that benefiting you?** I have used Adobe analytics also known as omniture for capturing the production traffic and have used the numbers in performance testing to generate the workload model. ### 9. Adobe product is really outstanding in certain aspects but may be lagging or fails in others **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2022 **What do you like best about Adobe Analytics?** The amount of detail that was put into the product and also the amount of information it displayed at a certain point. **What do you dislike about Adobe Analytics?** The lag on my end it was very inconsitent at times and also may display wrong information but overall a great product **What problems is Adobe Analytics solving and how is that benefiting you?** The problem adobe analytics is solving for me is that they help clasify data which helps me in the long run ### 10. Nice app for office work **Rating:** 5.0/5.0 stars **Reviewed by:** Tushar G. | A, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2022 **What do you like best about Adobe Analytics?** It is the very user firendly app and everyone can use it it is very easily to handle by a fresher also **What do you dislike about Adobe Analytics?** The plan rates are somewht high otherwise my overall experience was very much good **What problems is Adobe Analytics solving and how is that benefiting you?** It is helping me alto in my all business works to analyze and handle ### 11. Useful tools you could use to gain insight & engagements **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2022 **What do you like best about Adobe Analytics?** Provides real-time data to make strategic decisions, it helps you make the right decisions, I mainly use Adobe analytics, seems to be the best amongst the lot, at least for me. **What do you dislike about Adobe Analytics?** The user interface is poor, could improve in terms of making the UI better, more seamless, easy to use, less cluttered, more organized, and it's harder to use if you're a newbie. **Recommendations to others considering Adobe Analytics:** It will take some time getting used to it, but it's worth it **What problems is Adobe Analytics solving and how is that benefiting you?** Saves time & energy in terms of gathering data organically, along with providing useful analytical tools to help add to my work, overall it's a great product to use. ### 12. Best pdf application and evry work is easy **Rating:** 5.0/5.0 stars **Reviewed by:** Srikanta P. | Aadhar, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2022 **What do you like best about Adobe Analytics?** All work easy just like when working i convert pdf format **What do you dislike about Adobe Analytics?** Nothing adobe is a good software all problem solved **What problems is Adobe Analytics solving and how is that benefiting you?** Advertising and paid version sohw adobe tjatswhy irrited ### 13. Adobe Analytics - My tool of choice for analytics. **Rating:** 5.0/5.0 stars **Reviewed by:** Dipali P. | Data Scientist/Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2021 **What do you like best about Adobe Analytics?** The way users can create reports in Adobe is effortless. Scheduling reports is beneficial. Report building is flexible & comprehensive. Adobe provides drag & drop workspace to quickly derive insights from data. Detailed segmentation & real time analytics. Complex data solutions. Integrate with other tools. Userfriendly inetrface. Sending reports automaticaly via email -save your time. Compare metrics to previous date range. Allow us to build easy to read & understand dashboards & reports for end users. **What do you dislike about Adobe Analytics?** It's not a good tool for transactional measurements as data keeps changing with minimal count every time for the same period. For frequent use first we need to train the user. They can improve their customer support. Can add more notes to graphs. **Recommendations to others considering Adobe Analytics:** Adobe Analytics is the best user-friendly analytical tool. Once you understand its functionality, it's handy to create reports & to schedule them for a specific time frame. With just drag & drop technology, so no need to write those complicated codes at all, thus saving your time & improving productivity. Csn create custome metrics & variables as per business needs. **What problems is Adobe Analytics solving and how is that benefiting you?** We are creating reports on monthly basis in Adobe to give more data insights to our clients to improve their product market. We do use its feature of predictive analytics. To see conversion funnel for specific product feature. Use segmentation to understand perticular feature usage. To calculate costing depending on the counts of that specific tag for a specific region. With the real time information of user,we identify issues,discover other possibilities & also measure KPI's. We do create interactive dashboards & user friendly reports for our clients to help them understand their customer behaviour. Can create custome metrics & variables as per business needs. ### 14. It is a great company! **Rating:** 5.0/5.0 stars **Reviewed by:** Nitansh B. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2022 **What do you like best about Adobe Analytics?** It's very helpful and is very great. Also it pays very well and is good for your knowledge. **What do you dislike about Adobe Analytics?** I don't dislike Anything. It's a great company. **What problems is Adobe Analytics solving and how is that benefiting you?** They are solving there customer support and that is benefiting me because it is making me help more customers! ### 15. Strong site analytics tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2022 **What do you like best about Adobe Analytics?** Ease of which we can slice and dice the data to answer the tough analytics questions. **What do you dislike about Adobe Analytics?** That they deprecated discover. Please bring it back! **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics helps us solve the site design questions we have along with media and campaign performance. ### 16. Analytical tool for online marketing and category teams **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2021 **What do you like best about Adobe Analytics?** Adobe Analytics provides some essential analytical data to e-commerce teams and marketers so that they can take actions and increase their ROI, revenue. It enables landing page reports such as landing page, traffic, bounce rate,engagement etc. Also its interface is easy to use an understanable. **What do you dislike about Adobe Analytics?** integration part was one of the most hard parts for us, you need to take supoort from an agency very well. Also it must be developed for mobile app analytics because, there might be some struggles with page based analysys for application. Alos, you may need Excel Adobe Report Builder for more advanced segmentation . **What problems is Adobe Analytics solving and how is that benefiting you?** We use Adobe Analytics as one of our digital analytics tools for tracking customers behaviour and tagging them. It is ubeneficial for measuring revenue, traffic, angagement values etc. Also, it is beneficial for us to compare the results with other analytics tools, to better understand the performans and reliability of all numbers. ### 17. Outstanding platform to review your audiences and customers website behaviour **Rating:** 5.0/5.0 stars **Reviewed by:** Zain A. | Director Of Commercial Sales, Enterprise (> 1000 emp.) **Reviewed Date:** November 02, 2021 **What do you like best about Adobe Analytics?** It's an extraordinary platform to track all the activities which are undertaken by your customers, prospects, users. I have managed to track all my website traffic data and put them to use by creating dashboards for better decision making for all marketing campaigns. The best thing about Adobe analytics is that I could manage to track multiple points sources at a time, unlike GA or Qlik. **What do you dislike about Adobe Analytics?** I could never say I found anything which I dislike about the platform but there is one thing that is complained about everyone who uses Adobe analytics is the price of the platform. If the pricing was a bit flexible for different small or medium organisations this platform would have been flawless. **What problems is Adobe Analytics solving and how is that benefiting you?** We were trying to find out that where is the traffic to our websites (UK/US/ASIA/EU/ANZ) coming from? So that we manage our budget for campaigns and allocate the budget for PPC's as per the results. Also, we were trying to find what our customers are interested in, what are the referring domains (Organic/social/email/etc) these metrics just to support our decision-making process. ### 18. Spring Cleaning Adobe Analytics Style **Rating:** 4.5/5.0 stars **Reviewed by:** Jasper v. | Mgr. Web Optimization, Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2021 **What do you like best about Adobe Analytics?** I attended the Spring Cleaning Adobe Analytics Style webinar and found it highly insightful. **What do you dislike about Adobe Analytics?** Nothing to dislike. It was a very insightful session. Would attend again next time. **What problems is Adobe Analytics solving and how is that benefiting you?** I've been using Adobe Analytics for many years in various roles across orgs and cannot imagine digital marketing reporting without it. ### 19. Perfect analytical tool **Rating:** 4.0/5.0 stars **Reviewed by:** Yash G. | Assistant System Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** February 02, 2022 **What do you like best about Adobe Analytics?** Adobe analytics is one of the best analytics software that i have ever used. It provides a wide variety of functions which are really very useful. We can easily customize the reports and export these reports in the pdf format. **What do you dislike about Adobe Analytics?** The thing which i didn't like about adobe Analytics is that only Limited functions are available. Customer service can be little bit improved. **What problems is Adobe Analytics solving and how is that benefiting you?** I am using Adobe Analytics for last one years and it has been great for me. This analytic tool is easy to understand and use. It makes my work easy and with the help of this tool i can easily import the pdf anytime. ### 20. Cloud speed is good but little less features **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2022 **What do you like best about Adobe Analytics?** Multiple features like API,less puzzling.I need.Interface should be little user friendly and less.cloud like aws offer AI,ML features like text processing, Language converters. **What do you dislike about Adobe Analytics?** User interfaces,login features,captcha,free period, limited features with free version,expensive Real time support service.some time it much time to upload in bucket **Recommendations to others considering Adobe Analytics:** Yes inwill **What problems is Adobe Analytics solving and how is that benefiting you?** Probelm solving is little less.more likely there is not much change which visible so i can say if you are changing it should visible to human eye.if people are change ### 21. Best Data Analysis Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2022 **What do you like best about Adobe Analytics?** We can easily and deeply analysis user's details. We can record the actions performed on site and can create report. Can measure the parameters like bounce rate, metrics overview and many more **What do you dislike about Adobe Analytics?** I'm actually getting lots of benefits from Google Analytics so as of now there is nothing to dislike **What problems is Adobe Analytics solving and how is that benefiting you?** Measuring parameters of the site, deep analysis of site, We can export data in multiple ways, data visualisation and reporting, so these all things can be done easily and fast with the single tool ### 22. Experience of Adobe Cloud **Rating:** 4.0/5.0 stars **Reviewed by:** Suyash G. | Senior Associate Account Manager , Retail, Enterprise (> 1000 emp.) **Reviewed Date:** July 06, 2022 **What do you like best about Adobe Analytics?** The tools that are being provided while using the platform **What do you dislike about Adobe Analytics?** There are certain limitations in adobe expereince cloud. **What problems is Adobe Analytics solving and how is that benefiting you?** It is providing great tools such as web analytics ### 23. You have so many options that it is difficult to use for non-technical marketers. **Rating:** 3.5/5.0 stars **Reviewed by:** Stefan v. | Conversational Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** October 22, 2021 **What do you like best about Adobe Analytics?** Adobe Analytics does not have sampled data. That is a big plus compared to Google Analytics (not the 360 version). Additionally, the workspace is very nice for creating analyses. **What do you dislike about Adobe Analytics?** In Adobe Analytics, you have so many possibilities that you need to be relatively technical to perform good analyses. Additionally, implementations are very difficult and expensive because there are few Adobe Analytics consultants in the market. You quickly end up paying a lot of money for consultants because they are scarce. **Recommendations to others considering Adobe Analytics:** I would only use it if you are a large corporation and have a lot of analytics experts. **What problems is Adobe Analytics solving and how is that benefiting you?** We use it to gain insight into customer behavior. We perform analyses with it and create dashboards for stakeholders. ### 24. Perfect analytics tool, paid. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Adobe Analytics?** Super fast data extraction. Flexible workspaces where one can drag and drop metrics, dimensions, segments and create reports. Breakdowns on dimensions is also easy. Segments can be created at hit, visitor, and visit levels, which gives natural perspectives to data. Data can be updated retroactively. **What do you dislike about Adobe Analytics?** Freeform tables on adding multiple metrics become very difficult to manage. The mouse-over interaction is almost impossible to control on such a table. Lac of auto save feature on workspaces. **What problems is Adobe Analytics solving and how is that benefiting you?** Creating conversion funnels, behaviour analysis, plotting customer journery, feature usage. We have been able to improve our conversions and reduce drop offs from the funnel. ### 25. ADOBE NOW... **Rating:** 4.5/5.0 stars **Reviewed by:** Bill P. | Screenwriter, Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2022 **What do you like best about Adobe Analytics?** Ease and accuracy of design... takes one directly to points of interest. **What do you dislike about Adobe Analytics?** similar to other analytics..... requires too many keystrokes and shifts. **What problems is Adobe Analytics solving and how is that benefiting you?** It shows me how many files I have left in one category and allows quick deletions. ### 26. Comprehensive Solution for your Digital Analytics Need **Rating:** 4.5/5.0 stars **Reviewed by:** Nitish k. | Senior System Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2022 **What do you like best about Adobe Analytics?** I have used a ton of analytical software and so far the data I receive from Adobe Analytics is some of the most beautifully designed.I really liked that I learned more about analyzing data with this.A Very Complete Tool, For A Very Demaning Environment **What do you dislike about Adobe Analytics?** The upgrades came very slowly, so sometimes the software was outdated.Real-time data is not available.I think Adobe Campaign is quite different from most other email marketing tools. **What problems is Adobe Analytics solving and how is that benefiting you?** Good and fast tool which helped me in my analytic needs.Very customization, a lot of options and capabilities. Works fast with historic data.It really reduced the timing in completing my work. ### 27. Excellent Analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Jeyanthi M. | Project Program Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Adobe Analytics?** It is mostly helpful on ecommerce teas with real time site and product specific analytics. The ability to pull adhoc reports really helps when it comes to team who need insights. **What do you dislike about Adobe Analytics?** I do not see any dislikes might be need to match the competitors like google analytics and the flexibility need to consider. It has an improved data model versus. **What problems is Adobe Analytics solving and how is that benefiting you?** HIghly customizable is possible with adobe analytics and can be able to do adhoc analysis. The most useful is generating reports and sharing with the team easily. ### 28. Rich insights made accessible after a little trial-and-error **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** September 20, 2021 **What do you like best about Adobe Analytics?** AA offers me an interface that is intuitive and flexible. I appreciate how easy it is to build visualizations once I've put a table together. **What do you dislike about Adobe Analytics?** Reports accumulate over time, hard to keep them organized. **Recommendations to others considering Adobe Analytics:** Be sure to attend Adobe's hosted seminars and skill workshops - I've greatly improved my proficiency and level of comfort using AA through these events. **What problems is Adobe Analytics solving and how is that benefiting you?** We are learning marketing's impact on our digital engagement across a variety of channels. ### 29. Adobe Analytics gives you the data you need **Rating:** 4.0/5.0 stars **Reviewed by:** Alexander M H. | Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** January 02, 2022 **What do you like best about Adobe Analytics?** This product is very well suited for a professional company where you can easily perform data analysis, mixing and matching from anywhere in the customer journey with you. This platform also provides reporting with versatility features and most of them are above its predictive intelligence and the other professional features that come with the program are incredible. **What do you dislike about Adobe Analytics?** UI is clunky and not as streamlined as competitors. I haven't come across anything that doesn't work. **Recommendations to others considering Adobe Analytics:** it's defnitely worth a test-drive. **What problems is Adobe Analytics solving and how is that benefiting you?** It has helped solve the problem of figuring out where the traffic is coming from. Using the program has led to not only more productivity but more discovery. ### 30. Easy to use dashboard!! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2022 **What do you like best about Adobe Analytics?** The thing I love the absolute best about Adobe Analytics is the easy data visualization of its dashboard. When we used Adobe Analytics in my past company, it was so straightforward to see how the customers flowed through the customer journey and to see what directly led to more sales or engagement. **What do you dislike about Adobe Analytics?** I don't particularly dislike anything about Adobe Analytics, but sometimes I do wish that the processing/loading times of the dashboard were faster. Don't know if much can be done about that since there is a lot of data being compiled, but it can be pretty slow sometimes. **What problems is Adobe Analytics solving and how is that benefiting you?** The problems that we were solving with Adobe Analytics were to create audiences and to take a closer look at the data from our different digital channels (website, application, social, etc). ### 31. Adobe Analytics Review **Rating:** 5.0/5.0 stars **Reviewed by:** Ayşe F. | Digital Intelligence Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2022 **What do you like best about Adobe Analytics?** The best Analytics tool ever. What I like the most is Adobe Analytics has an easy-to-use and flexible UI and dashboards. While Google has just launched Analytics 4 with event scoped tracking, Adobe has already done this. **What do you dislike about Adobe Analytics?** Adobe Analytics has many better features than other Analytical tools, however, it is too expensive. Especially for small and middle-size companies, it is impossible to afford it. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe is very helpful to create customized reports. We can make meaningful analyses and create insights with data we want to focus on. It is not a limited tool with standard reports and sampled datasets. ### 32. Great Insightful Tool But Takes Time To Master **Rating:** 3.5/5.0 stars **Reviewed by:** Matt H. | Owner Represenative, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2021 **What do you like best about Adobe Analytics?** The application is a great program to differentiate marketing support and business statistics. I greatly appreciate the capabilities to decipher data and learn more about my products and how it affects my customers and audience. **What do you dislike about Adobe Analytics?** When you first start out using this program, it is impossible to learn and it is a trial by error system that you have to learn to accept errors and mistakes to make your projects better. It just takes time. **Recommendations to others considering Adobe Analytics:** Look up tutorials and basics on how to get started **What problems is Adobe Analytics solving and how is that benefiting you?** In this day of age learning different demographics and their lifestyle and attitudes, I can realize what marketing and tactics my audience and customers like and dislike. ### 33. If you have a marketing website, you want Adobe Analytics. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2022 **What do you like best about Adobe Analytics?** Adobe Analytics has marketing attribution covered. Whether you need high-level metrics, or want to get into the weeds, it has the power to answer all your data-driven questions. There's almost no end to the ability to slice and dice data. **What do you dislike about Adobe Analytics?** Because it's so powerful it can sometimes be overwhelming, or tough to pick up as a newcomer. **What problems is Adobe Analytics solving and how is that benefiting you?** We're getting a better understanding of marketing attribution, and how visitors to our site behave. Using this data we can make better business decisions. ### 34. Adobe Analytics Review - Great tool, if you have the technical knowledge **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2021 **What do you like best about Adobe Analytics?** You can customize anything and everything in order to fit your needs. **What do you dislike about Adobe Analytics?** Because of the level of customization, there can be some confusion if you are not organized/clearly labeling things and/or if you are inheriting someone else's set up. **Recommendations to others considering Adobe Analytics:** If you are knowledgeable on the technical side, Adobe Analytics is wonderful and a great tool to utilize and maximize the digital work you do. However, there may be some bumps in the road if your are new to digital analytics and want to have a more in-depth analysis completed. **What problems is Adobe Analytics solving and how is that benefiting you?** We are utilizing Adobe Analytics to get a big picture view of our web and other digital efforts. This includes seeing where our traffic is coming from, how they interact with the site, etc. The benefit to having it all in this one place (with the level of detail Adobe Analytics provides) is being able to provide comprehensive reports and drill down to find answers. ### 35. Solid Analytics Tool for Large Businesses **Rating:** 4.0/5.0 stars **Reviewed by:** Melanie F. | Co-Founder, Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2022 **What do you like best about Adobe Analytics?** Housing multiple properties in Adobe Analytics is nice for easy access to all of your analytics. The dashboard customization is great to measure KPIs in a more granular manner, as well! **What do you dislike about Adobe Analytics?** Honestly, the pricing is what you'd expect from Adobe. If you're already partnering with Adobe from a corporate level, it might be worth it, but that was the biggest detractor when comparing to a solution like Google Analytics. **What problems is Adobe Analytics solving and how is that benefiting you?** We measured both web and mobile app assets, utilized dashboards, and integrated with Marketo (another Adobe product). We tested integrations with Adobe Target, as well. ### 36. Best Analytics Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2022 **What do you like best about Adobe Analytics?** The Adobe brand has always proven their quality in all the products they've developed and it's the same in this analytics as well. The best part is the ease of integration to the sites. **What do you dislike about Adobe Analytics?** As a part of downsides i would say the user interface strucks or loads too much when multiple dimensions are selected and I think that's usual behaviour but this tool takes some additional time. **What problems is Adobe Analytics solving and how is that benefiting you?** We use this tool in my past company to collect performance data of the particular article and post. This helped in getting more satisfied clients with requirements fulfilled beyond their limits. ### 37. Great Interface and easy to use Analytical toll **Rating:** 4.5/5.0 stars **Reviewed by:** Rohit M. | Associate Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** April 29, 2022 **What do you like best about Adobe Analytics?** It's user interface and all the flexibility provided by Adobe **What do you dislike about Adobe Analytics?** Don't have anything which I dislike about this **What problems is Adobe Analytics solving and how is that benefiting you?** Anallyze our website data by creating Visually appealing Dashboards. Also it help us in analysing the Customer Journeys. ### 38. Great Overall Real Time Website Analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2021 **What do you like best about Adobe Analytics?** Trended reporting shows growth and declines for pages, site sections, and specific marketing channels. Report Builder allows access to larger sets of data imported directly into excel for easier and faster data manipulation. **What do you dislike about Adobe Analytics?** Requires a high level of technical knowledge to implement integration. Dash-boarding has improved but this could be easier to manipulate. Data into the platform can be skewed by site redirects and other aspects of your typical website, some form of data validation would be nice as there are some cases where data is clearly inaccurate. **Recommendations to others considering Adobe Analytics:** I would recommend watching a demo and comparing this to Google Analytics **What problems is Adobe Analytics solving and how is that benefiting you?** It's being used to track a variety of conversions from all channels on all available landing pages (thousands), to create reports including specific channels, comparing results and analyzing the performance. Besides that, it's a really helpful platform for creating audience segments and creating audience lists for the use of cross channel targeting. ### 39. Fantastic tool for looking at aggregated data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 19, 2022 **What do you like best about Adobe Analytics?** Adobe Analytics is highly capable when it comes to looking at the aggregated overall numbers for a website, be it visits, visitors, page views or even custom metrics. **What do you dislike about Adobe Analytics?** There are limitations when it comes to doing a dynamic analysis at a visitor level as most of the data would go into Low Traffic. There are limitations pertaining to number of rows you can fetch in workspace but that can be overcome using Report Builder. **What problems is Adobe Analytics solving and how is that benefiting you?** I am analyzing the web based data. The speed and simplicity Abode offers is incredible. It helps with the daily number reporting as well as adhoc tasks as and when required. ### 40. Adobe Analytics : E-commerce Analytics made easier **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2022 **What do you like best about Adobe Analytics?** Analyzing e-commerce metrics like revenue, visits, conversion, etc., becomes a user-friendly process through adobe analytics with real-time data. The ability to create and apply separate segments for different panels on the same report provides scalability for reporting needs **What do you dislike about Adobe Analytics?** Aggregating the data for specific user requirements does not work well in Adobe analytics. Personally, I feel that user interface and data visulaization options can be improved **What problems is Adobe Analytics solving and how is that benefiting you?** I have been monitoring the customer behviour on website through adobe analytics. I have relaized that adobe works very well for my day to day reporting needs and its easier to educate business folks to use adobe. ### 41. Adobe Analytics for Web Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Boutros T. | Senior Software Developer, Enterprise (> 1000 emp.) **Reviewed Date:** April 05, 2022 **What do you like best about Adobe Analytics?** It offers 360-degree customer view by collecting, connecting, modeling and analyzing data across all ETL services. **What do you dislike about Adobe Analytics?** The challenges that I used to encounter were solved by Adobe success team. **Recommendations to others considering Adobe Analytics:** Yes. **What problems is Adobe Analytics solving and how is that benefiting you?** Predictive analytics help us prepare for the future outcomes. Connecting data with business context. ### 42. The capabilities of Adobe Analytics are endless **Rating:** 5.0/5.0 stars **Reviewed by:** Michael Brent K. | AVP, Marketing Ops & Digital Experiences, Enterprise (> 1000 emp.) **Reviewed Date:** December 24, 2021 **What do you like best about Adobe Analytics?** The capabilities of Adobe Analytics are endless. **What do you dislike about Adobe Analytics?** Adobe Analytics has a steep learning curve. It takes time and commitment to learning the tool to realize its full capabilities. **What problems is Adobe Analytics solving and how is that benefiting you?** Insights into our multiple conversion systems and paths. We have a complicated setup, and Adobe Analytics customization options allow us to get analytics where other systems are limited. ### 43. An analytical tool from Adobe **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2021 **What do you like best about Adobe Analytics?** First of all the tool itself is best I can say. We were using this tool for reporting purpose which used to meet all our requirements. **What do you dislike about Adobe Analytics?** Major thing which I dislike is working g with the silos data. We can't implement using this tool for small businesses who are expecting more things to do on this tool. **Recommendations to others considering Adobe Analytics:** As adobe is making lot of api connection to get the integration with other tools it's a good to go tool who can buy a package and make use of all other tools to build there business. **What problems is Adobe Analytics solving and how is that benefiting you?** I am using this tool for mainly for implementation and segmentation purpose. Which we apply logics from all channels for reporting purposes. Where we are good to import and export data. We do integration with other tools to make use of data from other tools. ### 44. Adobe Analytics - A4T Helpful Testing Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2021 **What do you like best about Adobe Analytics?** I really love how easy it is to set up workspaces in general. Even more so, setting up Analytics for Target is a huge time-saver. I can see test results very quickly. **What do you dislike about Adobe Analytics?** I have been using Adobe Analytics for 5 years. I dislike that AA will still let me do something that isn't right, like applying certain metrics that aren't correct. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics helps us review website page performance, as well as compare test data. With this data, we can then make performance optimizations, as well as learn about and capitalize on user preferences. ### 45. Long time user of Adobe Analytics for analysis and decision making to help in digital transformation **Rating:** 4.5/5.0 stars **Reviewed by:** Deep H. | Manager Data Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** June 08, 2021 **What do you like best about Adobe Analytics?** Adobe Analytics is customizable to be implemented as required by the business, and post implementation the flexibility to use workspace dashboard to dynamically analyze questions of interest makes it more efficient and productive. Analysis and debugging of any potential issues becomes easier when using combination of Adobe debugger, browser specific debuggers and finally validating in workspace dashboards in a prompt manner. Scheduling of workspace dashboards helps in keeping tab on the status of both site and mobile app performance along with the user behavior in both site and mobile apps. **What do you dislike about Adobe Analytics?** The latency time at times are too long when looking at realtime data. The realtime report is very limited in the Adobe Analytics interface, but if the API is able to provide more possibilties, it makes one wonder if the interface itself can provide more flexibility in showing realtime data. The standard reports of Adobe Analytics continue to take long time to load when analyzing certain data points individually or when using correlation, sub-relation or even filters on the reports. This potentially has got better positioning with workspace projects, but the standard reports are still useful to perform indepth analysis with larger volumes of the data, e.g. long tailed analysis. The client care support for some complex requirements gets too lenghty. The problems take time to close, majorly when it comes to connecting and syncing data with other Data Sources. **Recommendations to others considering Adobe Analytics:** Compared to other largely popular Digital Analytics tools, Adobe Analytics is a step ahead because of its unlimited customizable possibilities during implementation. This helps in adhering to business-specific requirements in a well-planned manner and also makes it a good choice for a scalable analytics solution. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics is being used to address multiple business questions from stakeholders from marketing, content, merchandising and product teams. Few worth calling out are about (1) identifying visitors who started their purchase journey by opening a cart and adding products to the cart but didn't convert, (2) analyzing the possible reasons that affect the transaction journey of the users, (3) looking at what users did when they landed on the site and journeys taken, (4) Understanding offline impact owing to online users and customers, (5) Identifying user cohorts and their trends and behaviors. ### 46. Adobe Analytics gives you the edge from Data Management Point of View **Rating:** 4.5/5.0 stars **Reviewed by:** Abhishek T. | Digital Campaigns Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 27, 2021 **What do you like best about Adobe Analytics?** The dashboards are super easy to sort out More than half of the work gets easily done via Metrics and Dimensions Freeforms provide the way the user wants to assess data, thus putting user first approach into action **What do you dislike about Adobe Analytics?** Sometimes logins might be layered : you might have to login to Adobe Suite then Adobe Analytics **What problems is Adobe Analytics solving and how is that benefiting you?** Real time consumer data is the key in today's world.. Analytics provides meaningful engagement related data with regards to any real estate variable which we have made live on the website, as well as can give conversions data too ### 47. Wonderful product! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Adobe Analytics?** Ease of use for beginners and those in training. It seems like this product also has a platform that is user friendly with great customer support. **What do you dislike about Adobe Analytics?** Platform becomes tedious after prolonged use. Some of the graphics seem outdated and could use a modern twist in order to stay competitive with the rest of the market. **Recommendations to others considering Adobe Analytics:** This be product is wonderful if you are a new business and just starting out. **What problems is Adobe Analytics solving and how is that benefiting you?** Using this product helps to keep the company more organized. There is evidence that this has led to greater profit margins as well. ### 48. Very smooth and the UI UX experience is top notch, considering when we work continuously. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2022 **What do you like best about Adobe Analytics?** Detailed analytics and marketing services **What do you dislike about Adobe Analytics?** Nothing specific as such. I find it very helpful **Recommendations to others considering Adobe Analytics:** One of the best products anyone would ask for. **What problems is Adobe Analytics solving and how is that benefiting you?** Nothing in particular, works gets done very fast. Also, it will help me streamline my work. ### 49. Good software for advertising **Rating:** 3.5/5.0 stars **Reviewed by:** Ravi C. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2022 **What do you like best about Adobe Analytics?** One of my most favourite things in the software is the way it organized all the categories and shows where you need to put your particular contain **What do you dislike about Adobe Analytics?** I don't think I dislike anything about this software. **What problems is Adobe Analytics solving and how is that benefiting you?** Organize categories of marketing ideas, Yes also boosting up sales . ### 50. This is the best Digital Trends 2022 **Rating:** 4.5/5.0 stars **Reviewed by:** Onekzak Z. | Informatique, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2022 **What do you like best about Adobe Analytics?** the viability of the analysis done on new developments in digital computing is a highly precise tool as it gathers diverse opinions **What do you dislike about Adobe Analytics?** it is difficult to find a flaw in this tool **What problems is Adobe Analytics solving and how is that benefiting you?** My decision is much quicker to make after consulting the results on Adobe Analytics. A time saver. ## Adobe Analytics Discussions - [What Software Reports Google Shopping Search Term Attribution?](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) - 1 comment, 1 upvote - [How I do?](https://www.g2.com/discussions/adobe-analytics-how-i-do) - 1 comment, 1 upvote - [1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.](https://www.g2.com/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) - 1 comment, 1 upvote - [What else are you using adobe analytics for?](https://www.g2.com/discussions/34437-what-else-are-you-using-adobe-analytics-for) - 1 comment, 1 upvote - [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) - 2 comments - [View Adobe Analytics pricing details and edition comparison](https://www.g2.com/products/adobe-analytics/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-10+05%3A33%3A06+-0500&secure%5Bsession_id%5D=4d17ff4c-e9bd-4671-a051-c7721c53e7ba&secure%5Btoken%5D=07754e066e24ec6b4268a6c3543f6c0481a62317fcc595a147e5046e86574548&format=llm_user) ## Adobe Analytics Integrations - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Adobe Experience Manager Guides](https://www.g2.com/products/adobe-experience-manager-guides/reviews) - [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews) - [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Display Ad Network](https://www.g2.com/products/google-display-ad-network/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Salesforce Marketing Cloud Intelligence (formerly Datorama)](https://www.g2.com/products/salesforce-marketing-cloud-intelligence-formerly-datorama/reviews) - [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) - [Windows 11](https://www.g2.com/products/windows-11/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) ## Adobe Analytics Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **Audiences** - Audience Insights - Segmentation **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Data Analysis** - Dashboards - Visualizations - Advanced Filtering **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking **Data Analysis** - Analysis - Data Interaction **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Decision Making** - Data Visualizations - Report Generation - Data Unification **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Generative AI** - AI Text Generation - AI Text Summarization **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Adobe Analytics Alternatives - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,575 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,873 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,780 reviews)