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Adobe Analytics Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Adobe Analytics Media

Adobe Analytics Demo - Analysis Workspace Training Tutorial
Analysis Workspace Training Tutorial
Adobe Analytics Demo - Attribution
Attribution
Adobe Analytics Demo - Segment Comparison
Segment Comparison
Adobe Analytics Demo - Anomaly Detection
Anomaly Detection
Adobe Analytics Demo - Alert Builder
Alert Builder
Adobe Analytics Overview Video
Play Adobe Analytics Video
Adobe Analytics Overview Video
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Adobe Analytics Reviews (1,129)

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Reviews

Adobe Analytics Reviews (1,129)

View 1 Video Reviews
4.2
1,129 reviews

Pros & Cons

Generated from real user reviews
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JS
Senior Engineer
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Adobe Analytics review"
What do you like best about Adobe Analytics?

Adobe analytics is a powerful website analysis tool that provides a wealth of valuable information about visitors and their online behavior. Its interface is easy to use, and its advanced features allow you to perform detailed analyses to better understand the audience. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

It is complex to implement, and configuring Adobe Analytics can be complicated and requires specialized knowledge in data analysis, and the cost is limited for the small companies. Review collected by and hosted on G2.com.

SM
Analyst
Enterprise (> 1000 emp.)
"Adobe Analytics Review"
What do you like best about Adobe Analytics?

Adobe Analytics is easy to use and implement, making it accessible for teams of all sized. It has wide range of features such as real-time tracking to advanced segmentation. It can be used across platforms such as PC, tablet, and mobile phones. I use it frequently on a daily basis, and it also has great customer support. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

This has a lot of features that help me regularly, and I do not have any dislikes as of now. Review collected by and hosted on G2.com.

WL
Design Engineer Director
Small-Business (50 or fewer emp.)
"Empowers Smarter Marketing Decisions Effortlessly."
What do you like best about Adobe Analytics?

This magnificent marketing data analysis software allows us to better understand our customers, optimize campaigns, and make informed decisions about where to invest time and resources. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

I can't find anything I dislike about Adobe Analytics. All of its features are positive, and help us work better to satisfy our customers in general... Review collected by and hosted on G2.com.

KT
Engineer Designer
Mid-Market (51-1000 emp.)
"Powerful web analytics software."
What do you like best about Adobe Analytics?

This platform provides detailed and valuable information about user behavior and actions on websites and web applications. It has an easy-to-use interface that allows for the easy creation of customized reports and the generation of useful data to improve the user experience. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Although adobe analytics offers several integrations, some features may require additional development to integrate with existing platform, this is a negative point for this software. Review collected by and hosted on G2.com.

Pamela G.
PG
Senior Manager - Paid Search
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Authentic, Scalable Insights for the Entire Customer Journey"
What do you like best about Adobe Analytics?

There is point of guessing, just you get to what is happening across the entire customer journey. Data is authentic and scalable.

Very fast and accurate Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

It's heavy and complex to use. You really need to learn how to handle it—it's not everyone's cup of tea, as it requires some experience. However, you can model the entire journey and identify which channels truly influence conversions. This feature helps save a lot of internal arguments. Review collected by and hosted on G2.com.

JF
Sales and Payments Operator
Enterprise (> 1000 emp.)
"The power of Adobe Analytics: how to improve your marketing results."
What do you like best about Adobe Analytics?

Adobe analytics is a highly effective digital marketing tool for gathering and understanding performance data and the effectiveness of marketing campaigns and websites. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

The learning curve is quite steep; configuring reports and interpreting data is not intuitive at first. It is also important to note the high cost of the license. Review collected by and hosted on G2.com.

Ruon Nhial B.
RB
Security Officer
Small-Business (50 or fewer emp.)
"I think Adobe Analytics is worth trying since I yes most of Adobe products like Adobe Acrobat."
What do you like best about Adobe Analytics?

Well, I would recommend all Adobe products including Analytics because of Adobe making everything possible. I usually use Adobe Acrobat for my documents, Illustrator and Photoshop to create marketing content. In that case, Adobe Analytics is recommendable. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

I think Adobe analytics is very important at some point. Development or improvement is part of proces. I would say no setback I have experienced using it. But keep improving. Review collected by and hosted on G2.com.

SY
Technical Support Engineer
Information Technology and Services
Enterprise (> 1000 emp.)
"Adobe Analytics Review"
What do you like best about Adobe Analytics?

Adobe Analytics is the best because it packs every fancy feature you could want like real-time stats and mind reading AI but they make it so easy that anyone can use it daily. You just drag, drop, and get smart answers. And if you run into trouble, their help and resources are fantastic. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

I do not have any dislikes for now but in future if I find any trouble then support team will assist accordingly. Review collected by and hosted on G2.com.

DP
ETL Developer
Mid-Market (51-1000 emp.)
"Review on Adobe Analytics"
What do you like best about Adobe Analytics?

Most powwerfull tool for analytics, and most demanded tool by data analytics and business inteligence department. Very useful and necessary tool in daily activities as i work on data and support data analytics and business inteligence team. Data is more accurate and works in real-time very quick and easy to integrate with other tools. Customer support is very much responsive. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Very much costly and hard to learb compared to other tools. Complex to understand and needs training. Not easy implementation it is complex and need training. Review collected by and hosted on G2.com.

"Fast and Reliable Insights with Genuine Data"
What do you like best about Adobe Analytics?

I appreciate Adobe Analytics for its speed, which helps me find genuine answers when analyzing data. The initial setup of Adobe Analytics was easy, and I find it reliable compared to other tools that sometimes provide fake answers. Overall, I'm pretty happy with its performance. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Some features could be improved, like making it easier to communicate. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

16 months

Average Discount

10%

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Adobe Analytics Features
Sessions - Digital Analytics
Engagement
Entry and Exit Pages
Real-Time Reporting
Trending
Retroactive Reporting
User Data
Campaign Tracking
Performance and Reliability
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Adobe Analytics