Adobe Analytics Reviews & Product Details

I love how transparent and easy to digest the reporting is, it makes writing insights and recommendations for clients much easier Review collected by and hosted on G2.com.

Honestly my only complaint would be outages during important days/times, which happens rarely Review collected by and hosted on G2.com.

I like the ability to build customized dashboards and detailed reports using flexible date ranges. The segmentation tools and visualizations help analyze user journeys effectively. Review collected by and hosted on G2.com.

The interface can be overwhelming for new users, and data sometimes takes time to refresh. Certain features like calculated metrics setup and permissions could be more intuitive. Review collected by and hosted on G2.com.

Adobe Analytics provides incredibly detailed and customizable dashboards, making it easy to track and measure user behavior across digital platforms. Its segmentation and attribution modeling features are extremely valuable for making data-driven decisions. Review collected by and hosted on G2.com.

The learning curve can be steep for new users due to its complex interface, and it may require dedicated training or resources to fully utilize its advanced capabilities. Its pricing can also be challenging for smaller teams. Review collected by and hosted on G2.com.

Adobe Analytics has the robust Segmentation and custome reporting capabilities. Adobe Analytics helps in excels data visualization. It is offering a wide range of tools like dashboards and Custome reports which is helping in simplify the complex data presentation, also helping business make informed decision faster. Adobe Analytics is easy to use and setup. Review collected by and hosted on G2.com.

Nothing as such dislikes about Adobe Analytics. Review collected by and hosted on G2.com.

This tool is best suited to cater most of the requirements of the enterprises with respect to analytics with ease of implementanting it at different level, it has good integration with adobe ecosystem. Review collected by and hosted on G2.com.

Sometimes it can be creating an issue for new learner as it involves steep curve but that can also be taken care if the person has knowledge on any other anlaytics tools Review collected by and hosted on G2.com.

Adobe Analytics is a powerful and feature-rich digital analytics platform that provides deep insights into user behavior, customer journeys, and campaign performance. After using it extensively, I can confidently say it’s one of the most comprehensive tools available for enterprise-level data analysis. Review collected by and hosted on G2.com.

The platform’s depth and flexibility can be overwhelming for new users. Proper training is essential to leverage its full potential, which may increase onboarding time. Review collected by and hosted on G2.com.

Adobe Analytics offers a wealth of information and data that users can utilize. Review collected by and hosted on G2.com.

At times, they tend to charge higher prices compared to other similar applications. Review collected by and hosted on G2.com.

Adobe Analytics is a great way to standardize measurements over multiple websites. A repeatable process with the ability to standardize makes life easier when it comes to measuring success and failures. I also appreciate the different visualizations available out of the box with little to no extra effort needed. Tag Management is also great for creating rules. Gives me multiple options to capture a data point I need and flexibility if our implementation requires me to take another route.

I also love the ability to drag and drop variables to create visualizations, makes the no code ability to democratize our analytics easy and simple.

Also having data feeds for us to port the data over to other systems is incredibly helpful and simple for our engineers. Review collected by and hosted on G2.com.

Editing reporting suites SUCKS. Sorry but the page (I think it's called Admin Tools) takes and insanely long time to load and in some cases fails to load. This proves difficult for someone trying to iterate quickly or needed to test something. As someone trying to deliver robust measurements for my org, I need to be able to change these on the fly. Debugger is buggy often times and can be difficult to read. The ability to customize what properties, evars and other variables show on the debugger would be incredibly helpful. Sometimes there is just so much information that it can be difficult to quickly identify what I was looking for. Additionally, the ability to change between reporting suites (prod, stage, dev) without having to manually copy and paste a line of code from the tag property would be quite helpful. Review collected by and hosted on G2.com.

Adobe Analytics provides a window into our users' behaviors as well as trends that we may not be able to discover on our own. We track usage/adoption as well as use Adobe Analytics to help illuminate pain points that our users are having. We'd be making judgement calls based on hunches if we didn't have this tool. Now we get to make the best data-driven decisions for our business area. Review collected by and hosted on G2.com.

The overall installation isn't as quick as other solution tools. It takes a lot of prep work and IT intervention to begin to collect the data Review collected by and hosted on G2.com.

it has great i. depth analytics for few set of parameters Review collected by and hosted on G2.com.

there is limited functionality which makes the data fungability and related analytics limited Review collected by and hosted on G2.com.