1. [Home](https://www.g2.com/) 2. ... 3. [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) 4. [Adobe Analytics Discussions](https://www.g2.com/products/adobe-analytics/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") ![Reward for good Adobe Analytics reviews](https://images.g2crowd.com/uploads/medal/image/1000567/8de61ce3783b0e92f99baf3843616b89.svg "Reward for good Adobe Analytics reviews") ](/products/adobe-analytics/reviews) [ Adobe Analytics ](/products/adobe-analytics/reviews) (1,255)4.2/5 Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications. Show More * * * ### 49 Discussions ### 52 Participants ### 38.0 Nps Score Already have Adobe Analytics? ### All Adobe Analytics Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is Adobe Analytics used for? ](/discussions/what-is-adobe-analytics-used-for) What is Adobe Analytics used for? [ Mobile App Analytics Tools ](https://www.g2.com/tags/mobile-app-analytics-tools)[ Digital Analytics Software ](https://www.g2.com/tags/digital-analytics-software)[ Predictive Analytics Software ](https://www.g2.com/tags/predictive-analytics-software) * * * (true)\<0\>0\>Upvotes (false) * * * 2 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Adobe+Analytics+questions+and+get+answers+from+expert+users+in+our+Adobe+Analytics+Discussions+section.&title=Adobe+Analytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Adobe+Analytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Adobe+Analytics+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss%0aAsk+Adobe+Analytics+questions+and+get+answers+from+expert+users+in+our+Adobe+Analytics+Discussions+section.) 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[Rob R.](https://www.g2.com/users/61d16b46-9ae7-4296-a156-97b2ed6420b3 "Rob R.") • over 2 years ago -- -- More Options - [ # What Software Reports Google Shopping Search Term Attribution? ](/discussions/what-software-reports-google-shopping-search-term-attribution) Can this software or another provide a report of conversions that includes the keyword searched by the customer that led to the Google Shopping ad click? For example, customer visits www.google.com/search?q=desktop and then clicks our ad and buys our desktop. What software is available that will... [Read more](/discussions/what-software-reports-google-shopping-search-term-attribution) [ Search Terms ](https://www.g2.com/tags/search-terms)[ attribution ](https://www.g2.com/tags/attribution)[ conversion tracking ](https://www.g2.com/tags/conversion-tracking)[ Google Shopping ](https://www.g2.com/tags/google-shopping) [ Mobile App Analytics Tools ](https://www.g2.com/tags/mobile-app-analytics-tools)[ Audience Intelligence Platforms ](https://www.g2.com/tags/audience-intelligence-platforms)[ Digital Analytics Software ](https://www.g2.com/tags/digital-analytics-software)[ Predictive Analytics Software ](https://www.g2.com/tags/predictive-analytics-software) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Adobe+Analytics+questions+and+get+answers+from+expert+users+in+our+Adobe+Analytics+Discussions+section.&title=Adobe+Analytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Adobe+Analytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Adobe+Analytics+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss%0aAsk+Adobe+Analytics+questions+and+get+answers+from+expert+users+in+our+Adobe+Analytics+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Adobe+Analytics+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss%0aAsk+Adobe+Analytics+questions+and+get+answers+from+expert+users+in+our+Adobe+Analytics+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Adarsh J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adarsh J.") AJ Loading... [Adarsh J.](https://www.g2.com/users/c7408ec6-729b-48fa-bd25-c18ece1cd29f "Adarsh J.") • over 4 years ago Consultant Consultant More Options - [ # How I do? ](/discussions/adobe-analytics-how-i-do) This is best option use this for better [ Digital Analytics Software ](https://www.g2.com/tags/digital-analytics-software)[ Mobile App Analytics Tools ](https://www.g2.com/tags/mobile-app-analytics-tools) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Adobe+Analytics+questions+and+get+answers+from+expert+users+in+our+Adobe+Analytics+Discussions+section.&title=Adobe+Analytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Adobe+Analytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Adobe+Analytics+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss%0aAsk+Adobe+Analytics+questions+and+get+answers+from+expert+users+in+our+Adobe+Analytics+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Adobe+Analytics+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss%0aAsk+Adobe+Analytics+questions+and+get+answers+from+expert+users+in+our+Adobe+Analytics+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") EY Loading... [Eunhye Y.](https://www.g2.com/users/d95d94ea-e492-4638-b4a9-83355854704e "Eunhye Y.") • over 5 years ago Platform Manager Platform Manager More Options - [ # 1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords. ](/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) 1) Steps to reproduce 1. create table with visits metrics 2. check the total number 3. add up each row 4. see the number difference Why is this happening? 2) Steps to reproduce 1. create table with search keyword dimension 2. check the unspecified take huge part (this probably happens only our... [Read more](/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) [ Digital Analytics Software ](https://www.g2.com/tags/digital-analytics-software)[ Mobile App Analytics ](https://www.g2.com/tags/mobile-app-analytics) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Adobe+Analytics+questions+and+get+answers+from+expert+users+in+our+Adobe+Analytics+Discussions+section.&title=Adobe+Analytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Adobe+Analytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Adobe+Analytics+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss%0aAsk+Adobe+Analytics+questions+and+get+answers+from+expert+users+in+our+Adobe+Analytics+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Adobe+Analytics+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss%0aAsk+Adobe+Analytics+questions+and+get+answers+from+expert+users+in+our+Adobe+Analytics+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![[Deleted User]](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "[Deleted User]") G2 [Deleted User] • almost 6 years ago More Options - [ # What else are you using adobe analytics for? ](/discussions/34437-what-else-are-you-using-adobe-analytics-for) In what way is adobe analytics helping you get a return on investment (ROI)? [ Digital Analytics Software ](https://www.g2.com/tags/digital-analytics-software)[ Mobile App Analytics ](https://www.g2.com/tags/mobile-app-analytics) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Adobe+Analytics+questions+and+get+answers+from+expert+users+in+our+Adobe+Analytics+Discussions+section.&title=Adobe+Analytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Adobe+Analytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Adobe+Analytics+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss%0aAsk+Adobe+Analytics+questions+and+get+answers+from+expert+users+in+our+Adobe+Analytics+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Adobe+Analytics+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss%0aAsk+Adobe+Analytics+questions+and+get+answers+from+expert+users+in+our+Adobe+Analytics+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/adobe-analytics/discussions/new?entry_point=discussions%23product) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Product Avatar Image") ### Have you used Adobe Analytics before? Answer a few questions to help the Adobe Analytics community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-analytics%2Fdiscuss%3Fsmall_ask%3Dadobe-analytics) No ## Top Contributors in Adobe Analytics 1 ![Tim S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tim S.") TS Loading... ### [Tim S.](https://www.g2.com/users/d78f1ec1-7713-4498-a943-b0e36c2405af "Tim S.") Consumer Experience Analyst 1 pt 2 ![Shahid Iqubal M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shahid Iqubal M.") SM Loading... ### [Shahid Iqubal M.](https://www.g2.com/users/85ba6103-33c0-471d-96d3-2c25712bd313 "Shahid Iqubal M.") Software Engineer 1 pt 3 ![Harry A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harry A.") HA Loading... ### [Harry A.](https://www.g2.com/users/83f3a2c1-cd7f-484f-a99b-5fe7a4b67e82 "Harry A.") Dir/PMO/IT 1 pt 4 EY Loading... ### [Eunhye Y.](https://www.g2.com/users/d95d94ea-e492-4638-b4a9-83355854704e "Eunhye Y.") Platform Manager 1 pt 5 ![Arnaud I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arnaud I.") AI Loading... ### [Arnaud I.](https://www.g2.com/users/b89e20df-e621-4249-89ce-be113f9ca618 "Arnaud I.") Personnel de service 1 pt