--- title: Adobe Analytics Reviews meta_title: 'Adobe Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1238 reviews by the users' company size, role or industry to find out how Adobe Analytics works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 1238 scale: '5' date_modified: '2026-07-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Analytics Reviews **Vendor:** Adobe **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.2/5.0 **Total Reviews:** 1,238 ## About Adobe Analytics Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications. ## Adobe Analytics Pros & Cons **What users like:** - Users highlight the **advanced segmentation and customizable dashboards** of Adobe Analytics for effective data analysis and visualization. (84 reviews) - Users highlight the **advanced segmentation and customizable dashboards** of Adobe Analytics, enhancing data analysis and visualization. (77 reviews) - Users find Adobe Analytics' **ease of use** enhances their experience, making data analysis and visualization straightforward. (74 reviews) - Users value the **advanced data analysis** features of Adobe Analytics, enabling insightful decision-making and performance measurement. (59 reviews) - Users find Adobe Analytics' **reporting features** invaluable for making informed decisions and understanding user behavior. (37 reviews) - Data Analysis (33 reviews) - Users value the **accurate data insights** provided by Adobe Analytics for optimizing campaign performance and decision-making. (31 reviews) - Analysis Capabilities (30 reviews) - Capabilities (29 reviews) - Customization (25 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring extensive training and resources for effective use of Adobe Analytics. (51 reviews) - Users face a **steep learning curve** with Adobe Analytics, making it complex to utilize effectively without training. (27 reviews) - Users find Adobe Analytics **expensive** , which may deter smaller teams from adopting the powerful tool effectively. (23 reviews) - Users experience **slow performance** with Adobe Analytics, particularly when handling large datasets and editing reporting suites. (23 reviews) - Users find the **complexity** of Adobe Analytics daunting, often requiring extensive training and time to grasp effectively. (18 reviews) - Complex Setup (18 reviews) - Users find the **difficult learning curve** of Adobe Analytics challenging, requiring significant time and training for effective use. (16 reviews) - Users find Adobe Analytics has a **steep learning curve** , requiring extensive training and making it less accessible for newcomers. (15 reviews) - Not Intuitive (15 reviews) - Users often find the **slow loading times** frustrating, especially with large data sets and complex reports. (15 reviews) ## Adobe Analytics Reviews ### 1. Great tool for mobile analytics and report generation **Rating:** 4.5/5.0 stars **Reviewed by:** nittish k. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2023 **What do you like best about Adobe Analytics?** Adobe analytics has a very great and easy-to-use interface, it generates highly detailed reports and analyzes the Website and application data thoroughly along with its comparison to different datasets and patterns. **What do you dislike about Adobe Analytics?** Although this tool is great for analytics and modeling but I think that the data visualization is not that good and a few more different charts and graphs could me included to make it better. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe analytics is helping me a lot in analyzing data and generating reports on users of mobile applications of my clients. It is giving me a lot of insights of my application users and their thinking patterns and is helping me to decide on further steps for increasing user aquisition. ### 2. Powerful and comprehensive suite of features **Rating:** 4.5/5.0 stars **Reviewed by:** Sagar S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2023 **What do you like best about Adobe Analytics?** AEC is the most powerful tool that can help businesses of all sizes improve their customer experience. However, it is essential to note that AEC is a complex platform, and it may require time and effort to learn how to use it effectively. **What do you dislike about Adobe Analytics?** There are few things which I do not like about AEC; sometime it can be expensive and Complex to learn. Not all features are available in all plans. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Experience Cloud has helped us enhance our customer success experience by providing comprehensive tools and features that allow us to track and measure our marketing campaigns, create personalized content, and reach our target audiences with relevant ads. ### 3. The Wow Analytic Tool to Have On-board **Rating:** 3.5/5.0 stars **Reviewed by:** Yogendra S. | Technical Content Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2023 **What do you like best about Adobe Analytics?** There are many benefits of using it but the most practical applicayion I like about it is detailed reporting and predictive analysis that let us guide for the future behaviour and in taking informed decisions. **What do you dislike about Adobe Analytics?** There is nothing to dislike about it however due its high cost, I prefer not to use it. Also, data visualisation tool and a bit programming laguage that is neede to integrate 3rd party tool is bit touugh and increase my dependability. **What problems is Adobe Analytics solving and how is that benefiting you?** For mre it is helpming me to understand audience behaviour over the muli-channels which ultimately leads to kae good choice in terms of campaign designing and marketing or delivering promotional content. Overall its improving the customer expereince. ### 4. An integrated Analytics tool that is part of the Adobe suite **Rating:** 5.0/5.0 stars **Reviewed by:** Acrobillus A. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Adobe Analytics?** After it is properly configured, it provides in-depth insights on traffic to all our websites and helps to track important Metrics for our company, including purchasing as well as engagement data. Additionally, it integrates seamlessly into the entire Adobe Suite, enabling us to set up and test run landing pages that align with our sales goals and objectives. **What do you dislike about Adobe Analytics?** The learning curve is steep. When generating views, it is occasionally not intuitive, however once familiar, all the necessary features become easy to use. **What problems is Adobe Analytics solving and how is that benefiting you?** We can pinpoint entry and exit points in our sales funnels, isolating the less efficient from the proficient ones and improving the converting funnels based on data. ### 5. Adobe Analytic is an amazing software **Rating:** 4.5/5.0 stars **Reviewed by:** arsh d. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2023 **What do you like best about Adobe Analytics?** Adobe analytics has got many great features, I found some of the best features in to be the deep analytics and the detailed report of the data analyzed. It generates custom reports based on the tracking of the behavior of the data. **What do you dislike about Adobe Analytics?** Adobe analytics is an amazing software for analytics but I think the user interface is not too good and it is hard to find the tools in it. It works great otherwise. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe analytics is helping me a lot in predicting thee future data behavior along with generating detailed and customized reports. My clients are very happy with the results made by me using the insights given by adobe analytics. ### 6. A WONDERFUL ANALYTICAL TOOL TO CREATE AMAZING CAMPAIGNS!! **Rating:** 4.0/5.0 stars **Reviewed by:** Rishab S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Adobe Analytics?** There are array of features I like about Adobe Analytics starting with a detailed reporting and analysis of complex data sheets to track competitors' marketing campaigns and understanding the user behaviour while satisfying stakeholders with their different job roles. **What do you dislike about Adobe Analytics?** The complexity of not being easy to use for beginners and higher cost creates a bit of problem. In addition to that having programming language basics is a must to use it. Additionally the customer support is not very satisfying. **What problems is Adobe Analytics solving and how is that benefiting you?** It helps in understanding complex data sets with detailed reporting on various aspects (filter). The predictive intelligence features let me create wise marketing campaigns in different channels effortlessly which maximises my ROI. ### 7. very good product and use full for data reasearch . **Rating:** 4.5/5.0 stars **Reviewed by:** Rakesh P. | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2023 **What do you like best about Adobe Analytics?** Adobe Analytics very good for real time data analysis and best for Presentations. **What do you dislike about Adobe Analytics?** high pricing, not suitable for smaller businesses. **What problems is Adobe Analytics solving and how is that benefiting you?** I used Adobe for market research ,data analysis and Presentation. ### 8. Powerful analytical tool by Adobe **Rating:** 4.5/5.0 stars **Reviewed by:** Atul G. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Adobe Analytics?** Adobe Analytics is best for analyzing data and it has artificial intelligence and machine learning which modifies the data and gives the results according to my problems. Also, using this software is very easy once we get a hang of it. **What do you dislike about Adobe Analytics?** I found Adobe analytics to be on the more expensive side than the alternative BI and analytical tools available in the market which are providing similar results and are way cheaper. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics is helping me in modeling, and finding patterns and trends in the data. It is also giving me a detailed visualized report on the analysis of the data given to it to understand it in a better way. ### 9. Review about Adobe Analytics Premium **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Adobe Analytics?** Analysis Workspace is a powerful tool to perform analysis of data points as required with various breakdowns available of dimensions. Compared to explore feature in GA4, Analysis Workspace is still more powerful and can provide more in-depth analysis. **What do you dislike about Adobe Analytics?** In Analysis Workspace, there is no way to perform metrics filter the way it can be done for dimension. Such features should be enabled the same way it's present in Microsoft Excel. **What problems is Adobe Analytics solving and how is that benefiting you?** It helps us to measure the user path taken to complete conversion activities on the website. As Adobe Analytics allows integration with various 3rd party tools such as Demandbase, we can identify our target users. ### 10. Great tool as you would expect from Adobe analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Adobe Analytics?** I love how Adobe analytics allows you tovalice a s dice you data.from any customer touch point. **What do you dislike about Adobe Analytics?** It's can be a lot to take in. They habe added do some featured in this program to hard to use them all. It can take some time to figure pout what works best for you. **What problems is Adobe Analytics solving and how is that benefiting you?** We are trying tovlredixtnour customers behqviorsnso that we kmownwhwn and how to position businesses decisions at each customer touch point. ### 11. Easy to Use Data Collection and Analysis Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Kishan S. | SEO Specialist, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Adobe Analytics?** Using Adobe Analytics, I like the ways it collects data from different sources and provide analytical reports as per needs. Its user-friendly dashboard makes it easy to use for everyone for different businesses. **What do you dislike about Adobe Analytics?** When it comes to disliking Adobe Analytics, I didn't find any significant drawbacks. It's good for me to analyse my website traffic and sales. Adding more features can make it better. **What problems is Adobe Analytics solving and how is that benefiting you?** It helped me collect data on my website traffic from different sources, which helped me a lot to improve my sales. It helped to understand my visitor's behaviour on my websites and improve my return on invest with better marketing strategies. ### 12. Amazing Tool to Create and Track Campaigns!! **Rating:** 3.5/5.0 stars **Reviewed by:** Vijay S. | Frontend Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Adobe Analytics?** I like it's added capabilities of tracking the traffics based on different factor with detailed reporting and customised insights. Also, the predictive analysis tool helps me make informed decision in terms of creating new marketing strategy and content. **What do you dislike about Adobe Analytics?** Well, there is nothing to dislike about it if it's support services work a bit better or satisfactory. Also, there are limited study resources to excel this tool to use at its optimal. **What problems is Adobe Analytics solving and how is that benefiting you?** It's helping me in understanding complex data sets and tracking the user behaviour preferences and other aspects of them leading to improve the marketing strategy and make my website visibility increased on search engine. ### 13. Simplify your Social Media Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Krishna G. | Senior Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2023 **What do you like best about Adobe Analytics?** Precise and Indepth data of the Social Channels. Helps in creating more detailed reports Track your Campaigns **What do you dislike about Adobe Analytics?** Takes time to understand and get fluent with the software **What problems is Adobe Analytics solving and how is that benefiting you?** provides data and analysis on the campaings beings run. ### 14. Great tool **Rating:** 4.5/5.0 stars **Reviewed by:** Harsh V. | Senior Analyst - Display , Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Adobe Analytics?** This is a good tool with multiple features **What do you dislike about Adobe Analytics?** Tutorials are not available easily as compared to GA **What problems is Adobe Analytics solving and how is that benefiting you?** It is benefiting me to provide more detailed information ### 15. Great way to save documents and share **Rating:** 5.0/5.0 stars **Reviewed by:** Lily C. | Business Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Adobe Analytics?** All the data is saved in one spot so you can share any insights you need is able to be polled together very easily. I really like adobe analytics as you can present information easily with adobe's interface. **What do you dislike about Adobe Analytics?** I wish there was formal training on the software when it was first launched I find it a bit hard to learn without some sort of manual. **What problems is Adobe Analytics solving and how is that benefiting you?** It's helping with telling a story in an already built in graph once data is polled together. ### 16. Must Have Analytic Tool with Awesome Features **Rating:** 3.5/5.0 stars **Reviewed by:** Gordhan K. | Digital Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Adobe Analytics?** The detailed reporting feature and ease of use interface with predictive analysis intelligence help my day-to-day task of running campaigns. Also, the segmentation on the basis of geographical location, device, and history is wonderful to ease down the task analysis of the clients. **What do you dislike about Adobe Analytics?** Well, there is nothing much about disliking it however, it takes a lot of data which makes the concern of data security. Additionally, the cost is also a concern to think about. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics helps in improving the social campaign as you track the users and their channels. Also, compares different marketing campaigns which help in handling multiple client base. ### 17. Great experience while using Adobe Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** bhavya s. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Adobe Analytics?** Adobe analytics is an amazing software and has features like accurate prediction of models and segmentation of the data. It gives amazing predictive insights of the data. It also has a great user interface which gives an amazing experience while using this software. **What do you dislike about Adobe Analytics?** Adobe analytics does not have any major cons or dislikes but the thing I mainly dislike about it is the cost, it is a very expensive software to purchase. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe analytics is giving me insights on the data provided by my clients to make detailed reports of the user analytics. It is giving my clients very great results to make their decisions. ### 18. Best Analytics Tool in the Market!!! Good to Be a User **Rating:** 5.0/5.0 stars **Reviewed by:** Abhinav P. | SEO Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Adobe Analytics?** I liked numerous features but one of the finest things I like about it is its dashboard, which is the central hub telling all the crucial analytics and predictive insights. with personalised reporting features that make my day-to-day job easier. **What do you dislike about Adobe Analytics?** Well, there is nothing to dislike about it, however, the programming for a bit of tasks knowledge sometimes increases my dependability on the programmer. Also, the complexity of integrating with 3rd party tools daunts my patience. **What problems is Adobe Analytics solving and how is that benefiting you?** Mostly in making detailed reports and fulfilling the targets and key performance indicators determined by the stakeholders while seeing the customer data i n real-time. ### 19. Best tool for the in-depth data analysis and reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Hinal S. | Search Engine Optimization Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2023 **What do you like best about Adobe Analytics?** This tool has ability to perform quick and HOC analysis and drag and drop make it less complex to use that some other data tool and the features that allow us to make custom variable and segment easily. **What do you dislike about Adobe Analytics?** There is some diagonal cascading effect when the looking at the breakdown can be little annoying and that should be need improvement. **What problems is Adobe Analytics solving and how is that benefiting you?** Our company is facing the problem while analysing the data of our clients so with the help of Adobe Analytics we can manage all client seamlessly. ### 20. Easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Tahir K. | Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2023 **What do you like best about Adobe Analytics?** Reporting and analysis are the 2 best things this tool has. It makes easy for you to understand customer journey with that you can make significant changes to your product and platform **What do you dislike about Adobe Analytics?** The complexity is something I would want to change. Although every analytic system is complex but with Adobe I believe they will come up with something more user friendly **What problems is Adobe Analytics solving and how is that benefiting you?** The marketing analytic data is the most helpful one, it helps you take important decisions and the accuracy of the data is something you can rely upon. Very important insights. ### 21. Adobe Analytics - Great For Advertising Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Adobe Analytics?** Adobe Analytics provides a comprehensive data collection feature, collecting a wide range of data which is crucial for an advertising analyst. **What do you dislike about Adobe Analytics?** The steep learning curve makes the platform seem complex and challenging to learn, especially for newcomers. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics offers extensive customization for our business needs, which is why we use the tool. We build custom reports here to diversify our advertising campaigns. ### 22. Excellent Analytics and reporting platform and improves when integrating with other Adobe tools. **Rating:** 4.5/5.0 stars **Reviewed by:** Luis A. | Senior Localization Publisher, Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2023 **What do you like best about Adobe Analytics?** The best feature Adobe Analytics has to offer is the dashboard, where the most critical information is displayed. The central hub is the core of all the other applications and is extremely easy to use. Also, you can pull specific data analytics in any of the Adobe Platforms, such as Adobe Assets, Target or Campaign, which add an extra layer of information to these tools. Finally, I would like to talk about support because, in my opinion, it is one of the best I've ever seen in the industry, they usually respond very fast, and in case of emergency, they are swift and responsive. **What do you dislike about Adobe Analytics?** Like other Adobe products, Adobe Analytics is not cheap, making it nearly impossible to have for small businesses. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics has been helping get the information that matters the most, such as the number of visits to a specific page, user engagement and behavior, campaign results, and monthly webpage visits. Also has been helping in the decision-making for new apps and where the efforts should be put. ### 23. Perfect digital marketing and analytics solution **Rating:** 5.0/5.0 stars **Reviewed by:** Swapnil J. | Senior Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Adobe Analytics?** 1. Customer journey mappings through various stages for your product. 2. Very good analytics suite. 3. Simple and intuitive interface **What do you dislike about Adobe Analytics?** Latency in some of the tools is one of the challenges. The traininsg corresponding to the various fearures can be improved. There arent many third party trainings or guides covered online unlime other popular BI tools. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe analytics helped measure the traffic and map customer journey for barious products for one of the client. The funnel and various metrics like cart addition, dropout rates were evaluated from there along with some automated reports. ### 24. Adobe Analytics provides powerful insight into digital data **Rating:** 5.0/5.0 stars **Reviewed by:** Josh S. | Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2022 **What do you like best about Adobe Analytics?** I used Adobe Analytics every day and it provides a variety of powerful tools to meet the needs of my stakeholders. The variety of visualizations, charts, graphs, tables, and analyses meet all of my needs. There are often new reports or panel types that allow for easier, deeper insights. I love the mobile scorecards that can provide interactivity to executives and directors who might feel intimidated by trying to learn Workspace. **What do you dislike about Adobe Analytics?** Because Analytics can do so much, sometimes it can be confusing which report or metric to use for which scenario. The various tables and visualizations only allow limited customizations. At times it would be nice to have the ability to change certain elements such as the font or renaming column headers to make them more user-friendly. **What problems is Adobe Analytics solving and how is that benefiting you?** The anomaly alerts provide a great way to help sound an alarm if there might be an issue. Dashboards help stakeholders analyze performance and make more data-informed decisions. ### 25. Analytics was not so easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2023 **What do you like best about Adobe Analytics?** The Best part is a clustering of data making different clusters is easy and helps to take decisions, also the performance of Adobe is good and observed it improving day by day. **What do you dislike about Adobe Analytics?** It works well and efficiently but several times gets slower when it comes to larger datasets, the pricing is also very high that too is disliked by me and should have more affordable options. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics has helped to do the data analytical part quickly and efficiently with a visually pleasant and easy to understand User Interface. ### 26. Great Experience, Always Recommended!! **Rating:** 3.5/5.0 stars **Reviewed by:** Yogesh P. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2023 **What do you like best about Adobe Analytics?** The best thing about the Adobe Analytics is is its detailed reporting and easy integration with other adobe tools. Additionally, it can easily handle complex data sets and track thousands of users. **What do you dislike about Adobe Analytics?** As a beginner its hard to learn and use while also the cost differs a difference in using it. And overall customer support is not satisfactory to handle the peers. **What problems is Adobe Analytics solving and how is that benefiting you?** Its helping me in making detailed report about the data and analysing the deep insights about the customer behavior helping me to make better choices and create campaigns. ### 27. Adobe is great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2018 **What do you like best about Adobe Analytics?** Adobe is easy to use and very precise for any kind of paper or report. Whether you are in IT or science or any industry, adobe is widely used. It is a very easy to use software. **What do you dislike about Adobe Analytics?** I wish it had more features. It should have conversion to word etc **Recommendations to others considering Adobe Analytics:** None **What problems is Adobe Analytics solving and how is that benefiting you?** Benefits are precision and accuracy with ease of use. Problem is less features. ### 28. Best tool for analytics data and visualization **Rating:** 4.5/5.0 stars **Reviewed by:** Vinayak S. | SEO ANALYST, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Adobe Analytics?** It's the best analytics tools with multiple functionalities. The best part is their data visualization and performance. This could be one of the best tool for digital marketers. **What do you dislike about Adobe Analytics?** I have been using this tool for past 2-3 years and as of now I haven't seen any issues with them. **What problems is Adobe Analytics solving and how is that benefiting you?** As I am a digital marketer and in that case I need to analyse the data on daily basis for different purposes. It help me finding data in different clusters as per my defined marketing criteria. ### 29. Over all good. Makes analysis a lot simple. **Rating:** 3.5/5.0 stars **Reviewed by:** Avitha Lydia F. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2023 **What do you like best about Adobe Analytics?** Drag and drop function is the best. We can make custom variables and segments easily. the customisation helped a lot to me. **What do you dislike about Adobe Analytics?** The diagonal cascading effect while doing breakdowns is irritating at times. **What problems is Adobe Analytics solving and how is that benefiting you?** Its the best web analytics tool and helps to make informed decisions, especially the Adobe campaigns data. after the campaign content is created all the rest becomes a lot more easy to mange and automate emails, ads and campaigns ### 30. Understand your site's visitors **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Adobe Analytics?** It's easy to create segments, and there is a wide range of metrics to really delve into how your site's visitors interact to gain insights vital in improving the customer journey and a better user experience. **What do you dislike about Adobe Analytics?** It can be quite slow if you have too many panels in one report that may occasionally lead to the site crashing. **What problems is Adobe Analytics solving and how is that benefiting you?** I am able to see the sales performance for a particular time period and see at what part of the customer journey or page sales have dropped. ### 31. A big step forward for Adobe **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2023 **What do you like best about Adobe Analytics?** The platform is a much more refined and modern approach to marketing than Adobe's previous offerings, with clearer UI and fully fledged tools. **What do you dislike about Adobe Analytics?** As with many Adobe marketing products the learning curve is relatively steep. **What problems is Adobe Analytics solving and how is that benefiting you?** Engaging customers in real-time, which wasn't previously possible with Adobe Campaign Classic. ### 32. Best dashboard for web analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2023 **What do you like best about Adobe Analytics?** The best web analytics and marketing analytics integration and customised report and dashboard builder. **What do you dislike about Adobe Analytics?** The legacy UI and might me slow at times. **What problems is Adobe Analytics solving and how is that benefiting you?** 1. Data analytics 2.Data Visualization 3. Predictive analytics 4,Big Data 5.Anomaly detection ### 33. Easy to use Web Analytics tool **Rating:** 4.0/5.0 stars **Reviewed by:** Audrey M. | Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about Adobe Analytics?** Full-fledged digital analytics tool, drag and drop web UI **What do you dislike about Adobe Analytics?** the back-end implementation can get complex **What problems is Adobe Analytics solving and how is that benefiting you?** Help us understand customer journey and behaviours on site so that we can better optimise their experience ### 34. Quick response **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2023 **What do you like best about Adobe Analytics?** It gives faster results and collects streaming data without latency **What do you dislike about Adobe Analytics?** It is helpful in business analytics and can be spread out throughout services so that organisations can have all at one place **What problems is Adobe Analytics solving and how is that benefiting you?** Very quick response irrespective of the criticality of the query ### 35. Best Workspace Overview **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2023 **What do you like best about Adobe Analytics?** It let's you collect data and easily sort and analyze. **What do you dislike about Adobe Analytics?** At first it can be confusing since it is more technical side however once you get familiar with it. You can make manage your data easily. **What problems is Adobe Analytics solving and how is that benefiting you?** It helps me to analyze data more easily and point problem and take action immediately. ### 36. Adobe Analytics - The Data Tracker **Rating:** 5.0/5.0 stars **Reviewed by:** Manoj K. | Sr Digital Marketing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** January 11, 2023 **What do you like best about Adobe Analytics?** Adobe Analytics helps us to identify the data throughout the customer's user journey. It applies to web analytics, Marketing analytics and more. It provides a significant role in custom tracking and unique identifiers. **What do you dislike about Adobe Analytics?** Whenever the employees left the company at that time, it was difficult for us to target why the custom tracking was set up. We need to create more custom funnels to quickly check how many visitors are entered versus how many receipts are generated. One more thing it shows users' session ids. **What problems is Adobe Analytics solving and how is that benefiting you?** It is a powerful analytics solution that helps us capture data from any device connected to the web & I also got an opportunity to reach out to the global market with little investment, which makes my day even better. ### 37. Adobe Analytics integration in Adobe Experience Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Jester J. | Web Editor, Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Adobe Analytics?** The helpful part in Adobe Analytics is when the events and vars are declared in the component you can easily track what's the user journey. **What do you dislike about Adobe Analytics?** The down side of the Adobe Analytics for me is none since Adobe Analytics is still updating from time to time. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics solve the user journey by tracking on what they do in the website and it benefits the business as well. ### 38. Great integrated online marketing product **Rating:** 4.0/5.0 stars **Reviewed by:** Tristan B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Adobe Analytics?** Adobe Experience Cloud allows us to grow our audience in a breeze. **What do you dislike about Adobe Analytics?** The UI could be slightly better, apart from that, no complaints. **What problems is Adobe Analytics solving and how is that benefiting you?** Growing our audience and promoting our business ### 39. One of the best tools available in the market **Rating:** 3.5/5.0 stars **Reviewed by:** Johnson L. | Web Analysts, Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2022 **What do you like best about Adobe Analytics?** Our corporation uses Adobe Analytics to look at the in-depth customer journey to our supported website and share the data story with the business stakeholders. The campaign tracking code helps the marketing team to track their campaigns, product conversion, revenue and trends. The segmentation maybe one of the best as it helps with the customization reporting for different groups in the organization. Also it supports much cross-solution integration. We recently connected the Adobe Campaign and Adobe Target (A4T), where we can use Adobe Analytics as the reporting source and use different segmentations to share our data story with our business stakeholders. **What do you dislike about Adobe Analytics?** The Adobe Analytics implementation requires programming skills, which added cost to our business, especially since many new customized pages are launched on the site frequently. When using the Workspace to build a report, we cannot add visual images (such as screenshots) on a report view. Currently in Workspace, it only allows to add images where the image is hosted on a website but most often, stakeholders need a screen image to help describe the data. We also found slow load times of Analysis Workspace, especially when building a large dashboard with many graphs and data visualization. The Data Warehouse tool interface is really outdated too, it is difficult to schedule, update and cancel a report. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics helps our business solve customer journey-related questions and identify the referral traffic so that the marketing team can focus on the key contributing campaigns. We also use it to trend data for different groups, where they can use it to forecast for the next fiscal. In 2022, our corporation adopted Microsoft PowerBI over Tableau. The data connectors help us integrate Adobe Analytics, which our reporting team can utilize it to create multi-channel data reports. ### 40. Overall it has been a very good experience using this tool. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2023 **What do you like best about Adobe Analytics?** My team uses it to track our customers behaviour and it's ability to quickly perform ad-hoc analysis is really helpful. Drag and drop feature makes it easy to use. **What do you dislike about Adobe Analytics?** The a/b testing feature could be improved because it feels like it only scratches the surface. There could be more in-depth testing feature. And the breaking downcof dimensions could be substantially improved. **What problems is Adobe Analytics solving and how is that benefiting you?** We are tracking customer usage of our products and it really helps in the overall understanding of how the customers can use it better and how we as a company can improve our products to fit customer needs. ### 41. Very smooth and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Adobe Analytics?** The ability to maintain large amount of data,different level of analysis **What do you dislike about Adobe Analytics?** Expensive, not free, definitely not the best tool for data mining and visualization **What problems is Adobe Analytics solving and how is that benefiting you?** Primarlily looking for dropouts in a funnel, journeys. The experience can be smooth. However, I find it easy to create reports using a host of dimensions and metrics ### 42. Adobe analytics pros and cons **Rating:** 3.5/5.0 stars **Reviewed by:** Jithin J. | I, Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about Adobe Analytics?** Administrators have full control over the data. It's consistent and flexible. Easy to customize the reports by selecting favorites and bookmarks in the dashboard. **What do you dislike about Adobe Analytics?** It doesn't allow to use some data points on the same report . And cost of implementation. **What problems is Adobe Analytics solving and how is that benefiting you?** It allows to view entire data flow so can be processed accordingly. Optimize the specific goals. ### 43. Best Digital analytics tool **Rating:** 4.5/5.0 stars **Reviewed by:** Tejashri P. | Sr Consultant Adobe Target, Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about Adobe Analytics?** Flexibility - In adobe analytics, one can do deep data analysis. It's versatile. **What do you dislike about Adobe Analytics?** Sometimes tool just stops saving the dashboard no matter how many times you try to save it. This really irritating because in this scenario, you have to log out and log in again and all the work you have done previously goes to bin. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics helps me draw insights and recommendations from the data. As metrics in adobe analytics are really versatile, I can use any combination of metrics to check the performance of any KPI, and every time I can catch what's missing. ### 44. Powerful, flexible and customizable digital analytics tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2022 **What do you like best about Adobe Analytics?** After properly tagging the whole site, Adobe Analytics allows me to quickly analyze the customer journey, from high-level metrics down to minor details (e.g., measure the number of clicks of a barely visible CTA). Almost everything can be cross-analyzed by external campaigns and complex/straightforward segmentations. Flow diagrams help me discover the navigation paths most followed by visitors quickly. I also like the flexibility and the native tools of the workspace interface (e.g., the Copy/Duplicate functions for the reports objects - time-saving when I need to create visualizations that may differ for a small thing). **What do you dislike about Adobe Analytics?** Customer support could be improved Reports accumulate over time; it's not easy to keep them organized. Tags can be added to reports, but having the possibility to organize them in custom directories for me it'd be better. **What problems is Adobe Analytics solving and how is that benefiting you?** We better understand marketing channels attribution to focus on the most valuable campaigns. Analyzing the visitor's navigation path, we can suggest to the design team where the website can be improved. ### 45. User Interface and Functionality **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2023 **What do you like best about Adobe Analytics?** It has a great UI that helps which speeds up analytics process as a whole specially drag and drop features provide a lot of flexibility. It multiple pivoting options that help view data at multiple cuts in a single window **What do you dislike about Adobe Analytics?** Initial Learning curve is a bit high specially for the one shifting from Google analytics. **What problems is Adobe Analytics solving and how is that benefiting you?** I helped SEO teams to create various dashboards and helped them creating insights for better understanding of project, finding and optimising various bottle necks in the network ### 46. Overall good experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2023 **What do you like best about Adobe Analytics?** Graphical representation and recommendations to use **What do you dislike about Adobe Analytics?** Nothing for now, overall performance is good **What problems is Adobe Analytics solving and how is that benefiting you?** For data predictions ### 47. It was great experience to use Adobe platform at work **Rating:** 4.5/5.0 stars **Reviewed by:** Omkar T. | Consultant II, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2023 **What do you like best about Adobe Analytics?** Drag and drop facility for dimensions on Adobe Platform is very best for each user **What do you dislike about Adobe Analytics?** We were not able to see the entire data based on drag and drop facility **What problems is Adobe Analytics solving and how is that benefiting you?** It helped us to solve the digital marketing data issues ### 48. Very powerful tool for Analysis.. .! **Rating:** 4.5/5.0 stars **Reviewed by:** Mahesh D. | Sr Consultant Adobe Target, Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2023 **What do you like best about Adobe Analytics?** custom reports, Adobe Analytics allows you to simply drag and drop anything anywhere and analyse data Interactive visualisation options available in tool makes more easy to understand **What do you dislike about Adobe Analytics?** Tool is bit slow processing makes sometime hectic to use Continuous updates from the Adobe server Integration with 3rd party tools is complex Pricing is high but worth it **What problems is Adobe Analytics solving and how is that benefiting you?** Tracking custom variables makes life easy toy can track each n every thing on your site or app Right use of evars & props , segments for Analysis gives deep level of understanding and insights ### 49. Adobe Analytics is a great tool for advanced users **Rating:** 5.0/5.0 stars **Reviewed by:** Kristian C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Adobe Analytics?** - Website integration is great. - 24/7 customer service. - Extremely customizable. **What do you dislike about Adobe Analytics?** - VERY HIGH technological effort is required to integrate Adobe Analytics. - Reports may take long to load. - Interface needs some work. **What problems is Adobe Analytics solving and how is that benefiting you?** This software assists in organizing and putting our data and metrics in perspective for our hiring needs. It's great for detailed reports. ### 50. Very useful tool for Web Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Happy Life A. | AVP - Business Intelligence , Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2022 **What do you like best about Adobe Analytics?** The User-Friendly interface to just drag and drop the variables and check the trend of the metrics **What do you dislike about Adobe Analytics?** The integration of the product seems to be a challenge as there is huge dependency on the Tech experts to make the things live **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe helps understand the user journey, what pages are being viewed, what pages being engaged with, hows the flow, what features are being used, where are the fallouts ## Adobe Analytics Discussions - [What Software Reports Google Shopping Search Term Attribution?](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) - 1 comment, 1 upvote - [How I do?](https://www.g2.com/discussions/adobe-analytics-how-i-do) - 1 comment, 1 upvote - [1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.](https://www.g2.com/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) - 1 comment, 1 upvote - [What else are you using adobe analytics for?](https://www.g2.com/discussions/34437-what-else-are-you-using-adobe-analytics-for) - 1 comment, 1 upvote - [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) - 2 comments - [View Adobe Analytics pricing details and edition comparison](https://www.g2.com/products/adobe-analytics/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-07-07+13%3A47%3A10+-0500&secure%5Bsession_id%5D=263c46d6-ab88-4b97-a341-e0fe2b704ab3&secure%5Btoken%5D=1ba329ff4a386a97b9c44e7c6a3e13bc0ee476e11b63bab58082456901184612&format=llm_user) ## Adobe Analytics Integrations - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Adobe Experience Manager Guides](https://www.g2.com/products/adobe-experience-manager-guides/reviews) - [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews) - [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Display Ad Network](https://www.g2.com/products/google-display-ad-network/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Salesforce Marketing Cloud Intelligence (formerly Datorama)](https://www.g2.com/products/salesforce-marketing-cloud-intelligence-formerly-datorama/reviews) - [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) - [Windows 11](https://www.g2.com/products/windows-11/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) ## Adobe Analytics Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **Audiences** - Audience Insights - Segmentation **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Data Analysis** - Dashboards - Visualizations - Advanced Filtering **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking **Data Analysis** - Analysis - Data Interaction **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Decision Making** - Data Visualizations - Report Generation - Data Unification **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Generative AI** - AI Text Generation - AI Text Summarization **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Adobe Analytics Alternatives - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,573 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,867 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,776 reviews)