Adobe Analytics Reviews & Product Details

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications.

Product Website

Seller

Adobe

Languages Supported

Arabic, Bulgarian, Czech, Danish, German, English, French, Hebrew, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional)

Overview by

Clay Warren

Discussions

Adobe Analytics Community

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

View More Pricing Information

Adobe Analytics Integrations

(14)

Verified by Adobe Analytics

Adobe Analytics Media

Analysis Workspace Training Tutorial

Attribution

Segment Comparison

Anomaly Detection

Alert Builder

Adobe Analytics Overview Video

Official Downloads

(1)

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Understanding the streaming subscriber journey

Adobe Analytics Reviews (1,129)

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Dipti B.

Digital Performance Manager

Enterprise (> 1000 emp.)

5/26/2025

"Digital Marketing Manager TD"

5/5

What do you like best about Adobe Analytics?

It’s advanced features for targeting: segmentation, cross- channel analysis & real time reporting system. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

The tool navigation is complex. Need special training to understand the dashboard. Review collected by and hosted on G2.com.

Dion J.

VP, Consulting & Multi-Solution Architect

Small-Business (50 or fewer emp.)

3/18/2025

"Deep insights and useful data"

5/5

What do you like best about Adobe Analytics?

I like that after almost 20 years of using this product since the Omniture days, it has become a useful solution that answers my most pressing marketing questions. Versatile solution. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

If you don't think of the questions beforehand you could be making an error in implementation. Review collected by and hosted on G2.com.

Abhash K.

Manager, Software Engineering

Mid-Market (51-1000 emp.)

6/9/2025

"A powerful analytical tool"

3/5

What do you like best about Adobe Analytics?

Customization of the dashboard

Robust reporting analysis Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Expensive for small business

Implementation is time consuming Review collected by and hosted on G2.com.

Anand k.

Mid-Market (51-1000 emp.)

3/18/2025

"Ease of use for user data"

4.5/5

What do you like best about Adobe Analytics?

Comprehensive experience from Adobe's past utilized to get to the right metrics Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Still in early days for use of Gen AI... Review collected by and hosted on G2.com.

Adam W.

Enterprise (> 1000 emp.)

3/20/2025

"Powerful and visually appealing web analytics tool!"

4.5/5

What do you like best about Adobe Analytics?

Clean tables, crisp visualizations. Lovely drag and drop functionality to quickly be able to deep dive and gather insights. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Implementation needs to be done right otherwise you'll suffer with downstream analysis focusing on fixing bugs rather than gathering business insights. Review collected by and hosted on G2.com.

Sooraj W.

Senior Tagging and Implementation Specialist

Enterprise (> 1000 emp.)

3/18/2025

"Digital Analytics Implementation specialist"

4/5

What do you like best about Adobe Analytics?

Very easy to work with. It’s intuitive. I like the drag and drop feature. No other analytics tool does that. Easy to present and share data. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Understand how adobe can close the gap between custome data lost due to privacy policies developed across the globe Review collected by and hosted on G2.com.

Sojung C.

Enterprise (> 1000 emp.)

3/18/2025

"Adobe Analytics is a fundamental tool to implement for any digital enablement and optimization"

4.5/5

What do you like best about Adobe Analytics?

Solid digital behaviors data activation would the best part of Adobe Analytics Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

It is sunsetting and will be migrated to Customer Journey analytics, which is not something that I dislike... but little concern about the migration process and transition for next few years Review collected by and hosted on G2.com.

Lindsay G.

Enterprise (> 1000 emp.)

3/20/2025

"Analytics for the People"

4/5

What do you like best about Adobe Analytics?

Switching from GA to AA to keep it "all in the family" was a seamless transition for our team. I love the easy to navigate the UI. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

I wish there were more native URL builders that didn't need to be home grown external to the platform. Review collected by and hosted on G2.com.

Robert S.

Enterprise (> 1000 emp.)

3/19/2025

"User Friendly UI"

5/5

What do you like best about Adobe Analytics?

I think the UI is easy for anyone to pick up and use. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Some times there can be lag and drag and drop features can be hard to use when there is lag. Review collected by and hosted on G2.com.

lauren o.

Enterprise (> 1000 emp.)

3/20/2025

"simple reporting & analysis"

3/5

What do you like best about Adobe Analytics?

easy to use/navigate, good visualizations Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

lack of updates now, hard to identify a true customer - can really only see at a specific level, can't map interactions before and after a log in, etc Review collected by and hosted on G2.com.