Adobe Analytics Features

Accurately measure total web traffic and present data elegantly. This feature was mentioned in 605 Adobe Analytics reviews.

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. 599 reviewers of Adobe Analytics have provided feedback on this feature.

As reported in 605 Adobe Analytics reviews. Accurately determine where most people enter your site and where they leave and present data elegantly.

As reported in 579 Adobe Analytics reviews. Software automatically tracks standard user actions.

Able to set up custom variables to track any user activity on the site. 564 reviewers of Adobe Analytics have provided feedback on this feature.

As reported in 542 Adobe Analytics reviews. Accurately measure bounce rate.

Track user return rates and related metrics. 562 reviewers of Adobe Analytics have provided feedback on this feature.

As reported in 568 Adobe Analytics reviews. Track what proportion of users convert via a certain action.

Based on 533 Adobe Analytics reviews. See how many users proceed down a certain path to conversion.

As reported in 80 Adobe Analytics reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length.

Accurately determines where users close the app during their sessions. 81 reviewers of Adobe Analytics have provided feedback on this feature.

Obtain live data for who is currently accessing your site. This feature was mentioned in 593 Adobe Analytics reviews.

Report on how any user activity has changed over time. This feature was mentioned in 580 Adobe Analytics reviews.

Based on 554 Adobe Analytics reviews. Report on user activity in the past and set up predictive models for the future.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 573 Adobe Analytics reviews.

Analytic tools are also available for mobile and tablet versions of websites. This feature was mentioned in 512 Adobe Analytics reviews.

Able to unify user data across devices, recognizing returning users. This feature was mentioned in 496 Adobe Analytics reviews.

Allows users to easily build customized reports and dashboards. This feature was mentioned in 595 Adobe Analytics reviews.

Based on 553 Adobe Analytics reviews. Able to access user-specific data such as location, language, gender, and activity while on the site.

Based on 531 Adobe Analytics reviews. Report on keywords used in internal searches.

Track load times on different devices and systems. 499 reviewers of Adobe Analytics have provided feedback on this feature.

Analyze inbound marketing traffic to identify which campaigns are working best. 548 reviewers of Adobe Analytics have provided feedback on this feature.

Track revenue and transactions. This feature was mentioned in 476 Adobe Analytics reviews.

As reported in 434 Adobe Analytics reviews. Able to deploy promotional or other pop-up messages based on user actions.

System can self-monitor critical metrics and alert administrators when they reach concerning levels. 459 reviewers of Adobe Analytics have provided feedback on this feature.

Based on 454 Adobe Analytics reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 444 Adobe Analytics reviews.

Based on 550 Adobe Analytics reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

As reported in 531 Adobe Analytics reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

As reported in 24 Adobe Analytics reviews. Integrates with marketing software to assist with the creation of targeted marketing campaigns

As reported in 24 Adobe Analytics reviews. Integrates with digital advertising platforms to optimize and target ad campaigns

Based on 24 Adobe Analytics reviews. Allows users to export audience data into different formats

As reported in 68 Adobe Analytics reviews. Analyzes both structured and unstructured data

As reported in 66 Adobe Analytics reviews. Interacts with data to prepare it for visualizations and models

As reported in 24 Adobe Analytics reviews. Offers customizable dashboards and reports

Allows users to visualize and interact with data to gain deeper insights 24 reviewers of Adobe Analytics have provided feedback on this feature.

Based on 24 Adobe Analytics reviews. Allows users to drill down or slice and dice audience data with filters

Creates data visualizations or graphs 67 reviewers of Adobe Analytics have provided feedback on this feature.

Based on 68 Adobe Analytics reviews. Generates reports of data performance

As reported in 65 Adobe Analytics reviews. Unifies information on a singular platform

Based on 206 Adobe Analytics reviews. Identifies user demographics like gender or age.

Enables the view of analytic data based on user segment. 210 reviewers of Adobe Analytics have provided feedback on this feature.

Based on 202 Adobe Analytics reviews. Identifies users locations.

As reported in 206 Adobe Analytics reviews. Enables you to define custom events for analysis.

Provides real-time reports. 211 reviewers of Adobe Analytics have provided feedback on this feature.

As reported in 207 Adobe Analytics reviews. Measures user acquisition analytics.

Provides a holistic summary of your data. 220 reviewers of Adobe Analytics have provided feedback on this feature.

As reported in 212 Adobe Analytics reviews. Displays a users progress throughout specific paths in an application.

As reported in 204 Adobe Analytics reviews. Displays a users activity history.

As reported in 24 Adobe Analytics reviews. Delivers in-depth, actionable insights on audience demographics, interests, affinities, and behaviors

Offers tools for building custom audience segments 24 reviewers of Adobe Analytics have provided feedback on this feature.

Allows users to generate text based on a text prompt. 39 reviewers of Adobe Analytics have provided feedback on this feature.

Condenses long documents or text into a brief summary. 39 reviewers of Adobe Analytics have provided feedback on this feature.

Capability to perform complex tasks without constant human input 40 reviewers of Adobe Analytics have provided feedback on this feature.

As reported in 40 Adobe Analytics reviews. Works across multiple software systems or databases

As reported in 40 Adobe Analytics reviews. Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives This feature was mentioned in 41 Adobe Analytics reviews.

As reported in 22 Adobe Analytics reviews. Capability to perform complex tasks without constant human input

As reported in 22 Adobe Analytics reviews. Works across multiple software systems or databases

Based on 22 Adobe Analytics reviews. Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting This feature was mentioned in 22 Adobe Analytics reviews.