Adobe Analytics Features
Metrics (11)
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly. This feature was mentioned in 605 Adobe Analytics reviews.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. 599 reviewers of Adobe Analytics have provided feedback on this feature.
Entry and Exit Pages
As reported in 605 Adobe Analytics reviews. Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
As reported in 579 Adobe Analytics reviews. Software automatically tracks standard user actions.
Custom Event Tracking
Able to set up custom variables to track any user activity on the site. 564 reviewers of Adobe Analytics have provided feedback on this feature.
Retention
As reported in 542 Adobe Analytics reviews. Accurately measure bounce rate.
Return
Track user return rates and related metrics. 562 reviewers of Adobe Analytics have provided feedback on this feature.
Conversions
As reported in 568 Adobe Analytics reviews. Track what proportion of users convert via a certain action.
Funnels
Based on 533 Adobe Analytics reviews. See how many users proceed down a certain path to conversion.
Engagement
As reported in 80 Adobe Analytics reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length.
Exit Tracking
Accurately determines where users close the app during their sessions. 81 reviewers of Adobe Analytics have provided feedback on this feature.
Reporting (7)
Real-Time Reporting
Obtain live data for who is currently accessing your site. This feature was mentioned in 593 Adobe Analytics reviews.
Trending
Report on how any user activity has changed over time. This feature was mentioned in 580 Adobe Analytics reviews.
Retroactive Reporting
Based on 554 Adobe Analytics reviews. Report on user activity in the past and set up predictive models for the future.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 573 Adobe Analytics reviews.
Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites. This feature was mentioned in 512 Adobe Analytics reviews.
Unification Across Devices
Able to unify user data across devices, recognizing returning users. This feature was mentioned in 496 Adobe Analytics reviews.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards. This feature was mentioned in 595 Adobe Analytics reviews.
Other (7)
User Data
Based on 553 Adobe Analytics reviews. Able to access user-specific data such as location, language, gender, and activity while on the site.
Site Search Reporting
Based on 531 Adobe Analytics reviews. Report on keywords used in internal searches.
Load Time Monitoring
Track load times on different devices and systems. 499 reviewers of Adobe Analytics have provided feedback on this feature.
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best. 548 reviewers of Adobe Analytics have provided feedback on this feature.
E-Commerce
Track revenue and transactions. This feature was mentioned in 476 Adobe Analytics reviews.
Promotional Messages
As reported in 434 Adobe Analytics reviews. Able to deploy promotional or other pop-up messages based on user actions.
Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels. 459 reviewers of Adobe Analytics have provided feedback on this feature.
Administration (7)
API / Integrations
Based on 454 Adobe Analytics reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 444 Adobe Analytics reviews.
Performance and Reliability
Based on 550 Adobe Analytics reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
As reported in 531 Adobe Analytics reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Marketing Integrations
As reported in 24 Adobe Analytics reviews. Integrates with marketing software to assist with the creation of targeted marketing campaigns
Ad Integrations
As reported in 24 Adobe Analytics reviews. Integrates with digital advertising platforms to optimize and target ad campaigns
Data Exporting
Based on 24 Adobe Analytics reviews. Allows users to export audience data into different formats
Data Analysis (5)
Analysis
As reported in 68 Adobe Analytics reviews. Analyzes both structured and unstructured data
Data Interaction
As reported in 66 Adobe Analytics reviews. Interacts with data to prepare it for visualizations and models
Dashboards
As reported in 24 Adobe Analytics reviews. Offers customizable dashboards and reports
Visualizations
Allows users to visualize and interact with data to gain deeper insights 24 reviewers of Adobe Analytics have provided feedback on this feature.
Advanced Filtering
Based on 24 Adobe Analytics reviews. Allows users to drill down or slice and dice audience data with filters
Decision Making (3)
Data Visualizations
Creates data visualizations or graphs 67 reviewers of Adobe Analytics have provided feedback on this feature.
Report Generation
Based on 68 Adobe Analytics reviews. Generates reports of data performance
Data Unification
As reported in 65 Adobe Analytics reviews. Unifies information on a singular platform
User Identification (3)
Demographics
Based on 206 Adobe Analytics reviews. Identifies user demographics like gender or age.
User Segmentation
Enables the view of analytic data based on user segment. 210 reviewers of Adobe Analytics have provided feedback on this feature.
Geolocation
Based on 202 Adobe Analytics reviews. Identifies users locations.
Tracking & Reporting (6)
Custom Event Tracking
As reported in 206 Adobe Analytics reviews. Enables you to define custom events for analysis.
Real-Time Insights
Provides real-time reports. 211 reviewers of Adobe Analytics have provided feedback on this feature.
Attribution
As reported in 207 Adobe Analytics reviews. Measures user acquisition analytics.
Dashboard
Provides a holistic summary of your data. 220 reviewers of Adobe Analytics have provided feedback on this feature.
User Path Tracking
As reported in 212 Adobe Analytics reviews. Displays a users progress throughout specific paths in an application.
User Activity History
As reported in 204 Adobe Analytics reviews. Displays a users activity history.
Audiences (2)
Audience Insights
As reported in 24 Adobe Analytics reviews. Delivers in-depth, actionable insights on audience demographics, interests, affinities, and behaviors
Segmentation
Offers tools for building custom audience segments 24 reviewers of Adobe Analytics have provided feedback on this feature.
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt. 39 reviewers of Adobe Analytics have provided feedback on this feature.
AI Text Summarization
Condenses long documents or text into a brief summary. 39 reviewers of Adobe Analytics have provided feedback on this feature.
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 40 reviewers of Adobe Analytics have provided feedback on this feature.
Cross-system Integration
As reported in 40 Adobe Analytics reviews. Works across multiple software systems or databases
Proactive Assistance
As reported in 40 Adobe Analytics reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 41 Adobe Analytics reviews.
Agentic AI - Audience Intelligence Platforms (4)
Autonomous Task Execution
As reported in 22 Adobe Analytics reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
As reported in 22 Adobe Analytics reviews. Works across multiple software systems or databases
Adaptive Learning
Based on 22 Adobe Analytics reviews. Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 22 Adobe Analytics reviews.
Technology Glossary Features
View definitions of the features and discover new technology terms.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics.





