Adobe Analytics Features

Accurately measure total web traffic and present data elegantly.

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Accurately determine where most people enter your site and where they leave and present data elegantly.

Software automatically tracks standard user actions.

Able to set up custom variables to track any user activity on the site.

Accurately measure bounce rate.

Track user return rates and related metrics.

Track what proportion of users convert via a certain action.

See how many users proceed down a certain path to conversion.

Configures and accurately measures an appropriate measure of engagement, such as average session length.

Accurately determines where users close the app during their sessions.

Tracks metrics that provide insight into how a user interacts with any interface or product

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Identify the physical location of an individual, asset, device, etc.

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Measures the retention rate and satisfaction of customers.

Track visitors and purpose of visits

Track visitors'/audience's responses across web pages and other optimized content

Obtain live data for who is currently accessing your site.

Report on how any user activity has changed over time.

Report on user activity in the past and set up predictive models for the future.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Analytic tools are also available for mobile and tablet versions of websites.

Able to unify user data across devices, recognizing returning users.

Allows users to easily build customized reports and dashboards.

Able to access user-specific data such as location, language, gender, and activity while on the site.

Report on keywords used in internal searches.

Track load times on different devices and systems.

Analyze inbound marketing traffic to identify which campaigns are working best.

Track revenue and transactions.

Able to deploy promotional or other pop-up messages based on user actions.

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Able to test that event and variable setup are reporting data accurately.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Integrates with marketing software to assist with the creation of targeted marketing campaigns

Integrates with digital advertising platforms to optimize and target ad campaigns

Allows users to export audience data into different formats

Analyzes both structured and unstructured data

Interacts with data to prepare it for visualizations and models

Series of data points indexed in time order

Review data from past periods to reveal recurring tendencies and predict future performance

Offers customizable dashboards and reports

Allows users to visualize and interact with data to gain deeper insights

Allows users to drill down or slice and dice audience data with filters

Creates data visualizations or graphs

Generates reports of data performance

Unifies information on a singular platform

Alter the layout and content of reports

Identifies user demographics like gender or age.

Enables the view of analytic data based on user segment.

Identifies users locations.

Predict future data based on historical data sets

Enables you to define custom events for analysis.

Provides real-time reports.

Measures user acquisition analytics.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Displays a users progress throughout specific paths in an application.

Displays a users activity history.

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Track user activities and events within an application.

Delivers in-depth, actionable insights on audience demographics, interests, affinities, and behaviors

Offers tools for building custom audience segments

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Use AI to generate content in the form of text, images, videos, etc.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Observe and track the demand, usage, progress or quality of a system, product, or user

Trigger clickable pop-up messages

Define levels of authorization for access to specific files or systems

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Conceptual model of how data items relate to each other

Method of analysis that visualizes the series of events that lead towards a defined goal.

For the intention to be used by marketing teams

Allow users to access multiple services after entering their login credentials once

Create, design and manage workflows for repetitive tasks

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Review data from past periods to reveal recurring tendencies and predict future performance

Access software remotely via mobile devices

Set up connections to third-party platforms to improve business processes

System alerts about the need to escalate an issue or request

Import and export data to and from software applications

Provides a channel for team members to share media files, communicate, and work together

Record active support and chat sessions for auditing and training

Graphical representation of data

Identify and analyse the reasons behind accidents

Assemble applications and processes by dragging over and arranging pre-built components

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Use AI to generate content in the form of text, images, videos, etc.

Analytics that breaks the data in a data set into related groups/categories.

Identify and respond to unexpected problems or failures (ie. "negative events")

Track and manage adherence to policies for any service, product, process, or supplier

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

Add customized logos and colors to align with company branding

Search and filter data across systems to locate required information by entering keywords or certain criteria

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Predefined actions automatically performed on the occurance of specific events

Application programming interface that allows for integration with other systems/databases

View and track pertinent metrics to find patterns and gain insights from data

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Forecast customer demand using historical insights and simulations

Software program that continuously adjusts its behavior based on observed data

Assemble applications and processes by dragging over and arranging pre-built components

Software designed for the healthcare industry

Form predictions based on past and present data/trends

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

Set up connections to third-party platforms to improve business processes

Tools that provide relevant information at specific times to support judgments and courses of action

Using physical, mathematical, or logical models as a basis for simulations to generate data for managerial or technical decision-making

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

View and track pertinent metrics to find patterns and gain insights from data

Allows users to manage data from a number of sources

For Retail Stores

Used for educational purposes

Discover and connect variety of data sources to the application for analysis

Create, design and modify the flow and processes of tasks in a project

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Define and maintain business rules that determine workflow capabilities and criteria

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Process and analyze human language in text or audio form

Translate EDI formats into data suitable for use with company applications.

Clustering or grouping objects based on data similarities

Application programming interface that allows for integration with other systems/databases

Merge data from multiple sources to a single data set

Grouping log entries based on similar attributes.

Create, design and manage workflows for repetitive tasks

Streamlining repetitive tasks and activities through automated and predefined workflows