Adobe Analytics Reviews & Product Details

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications.

Product Website

Seller

Adobe

Languages Supported

Arabic, Bulgarian, Czech, Danish, German, English, French, Hebrew, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional)

Product Description

Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities.

Overview by

Clay Warren

Discussions

Adobe Analytics Community

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

View More Pricing Information

Adobe Analytics Integrations

(14)

Verified by Adobe Analytics

Adobe Analytics Media

Analysis Workspace Training Tutorial

Attribution

Segment Comparison

Anomaly Detection

Alert Builder

Adobe Analytics Overview Video

Official Downloads

(1)

edit

Understanding the streaming subscriber journey

Adobe Analytics Reviews (1,129)

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Tim F.

Enterprise (> 1000 emp.)

3/19/2025

"Tims analytics review"

5/5

What do you like best about Adobe Analytics?

Very flexible and customizable. The ability to use segments to go back in time for previously submited data is a game changer Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Can be tricky to setup and get started because it it so flexible and its easy to misuse the product Review collected by and hosted on G2.com.

Ioana M.

Enterprise (> 1000 emp.)

3/19/2025

"Best analytics platform out there"

5/5

What do you like best about Adobe Analytics?

The flexibility it gives me to create quick and easy to digest reports for any sort of request and level of seniority. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Lack of real time data, report builder for MAC, lack of journey canvas Review collected by and hosted on G2.com.

mallorie m.

Enterprise (> 1000 emp.)

3/19/2025

"Analytics Rockstar"

4.5/5

What do you like best about Adobe Analytics?

Use of pulling in data to dashboards to easily generate reports and share findings. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Sometimes the views are hard to read, wish had the ability to copy and paste. Review collected by and hosted on G2.com.

Piero I.

Enterprise (> 1000 emp.)

3/20/2025

"Ease of use and integration into my teams"

4/5

What do you like best about Adobe Analytics?

Provides me with the necessary insights quickly. In addition, the ease of implementation into my regional teams. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Based on the number of visualization it takes a while to load. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

3/19/2025

"Adobe Analytics for Web Performance"

4/5

What do you like best about Adobe Analytics?

Adobe Analytics is good for baseline data and understanding web performance. The flow charts are also very helpful in understanding a user's journey from when they enter our website to the end, giving a great visual representation of the journey. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Load times can be slow, and the interface can be finicky at times. Review collected by and hosted on G2.com.

Alexandre A.

Mid-Market (51-1000 emp.)

3/18/2025

"Best analytics platform"

5/5

What do you like best about Adobe Analytics?

Easy to use, advanced features, B2B capabilities, easy integration Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

We can add more features to enhance Product Analytics and conversion attribution Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications

Enterprise (> 1000 emp.)

3/19/2025

"Adobe Analytics"

2.5/5

What do you like best about Adobe Analytics?

I like that you can create custom reports to share with others to drop their url or content type to obtain the metrics Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

I wish it had a way to be more contextual for users who are not as familiar with the evars created and how to navigate metrics. An ability to ask a question and get insights directly from AA. Review collected by and hosted on G2.com.