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Compare Adobe Analytics and Mixpanel 
Featured Products
At a Glance
Market Segments
Enterprise (43.4% of reviews)
Small-Business (52.9% of reviews)
Entry-Level Pricing
No pricing available
Free Per Year
Adobe Analytics
Star Rating
(1,142)4.2 out of 5
Market Segments
Enterprise (43.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsMixpanel
Star Rating
(1,267)4.6 out of 5
Market Segments
Small-Business (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansAdobe Analytics vs Mixpanel
When assessing the two solutions, reviewers found Mixpanel easier to use, set up, and administer. Reviewers also preferred doing business with Mixpanel overall.
- Reviewers felt that Mixpanel meets the needs of their business better than Adobe Analytics.
- When comparing quality of ongoing product support, reviewers felt that Mixpanel is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Mixpanel over Adobe Analytics.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableMixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Adobe Analytics
No trial information availableMixpanel
Free Trial is available
Ratings
Meets Requirements
8.6
888
8.8
966
Ease of Use
7.5
945
8.5
975
Ease of Setup
7.2
384
8.1
437
Ease of Admin
7.6
280
8.5
368
Quality of Support
7.8
814
8.4
745
Has the product been a good partner in doing business?
8.0
280
8.8
336
Product Direction (% positive)
7.6
850
8.6
885
Features by Category
Metrics
8.6
607
8.8
268
8.4
601
8.8
339
8.4
607
8.2
294
8.5
581
8.9
352
8.4
565
8.9
349
8.1
543
8.5
315
8.1
563
8.4
288
8.5
569
8.8
318
8.2
536
8.9
340
Reporting
8.3
596
8.7
310
8.3
581
8.6
291
8.2
557
8.4
212
8.4
578
8.7
331
8.1
513
8.3
240
8.0
498
8.2
244
8.5
599
8.6
334
Other
8.5
556
8.7
330
8.3
532
8.2
182
8.1
500
8.0
174
8.5
550
8.3
233
8.4
477
8.1
181
8.1
435
7.9
175
8.2
460
8.0
186
Agentic AI - Digital Analytics
8.6
41
7.1
18
8.8
41
7.2
18
8.6
41
7.4
17
8.8
42
7.5
19
Administration
8.1
455
8.5
278
8.2
445
8.3
246
8.4
553
8.7
341
8.4
532
8.8
286
User Identification
8.4
206
8.3
256
8.6
210
8.8
276
8.5
202
8.4
265
Tracking & Reporting
8.7
206
9.2
300
8.4
212
8.8
289
8.4
208
8.3
244
8.7
220
8.9
304
8.5
212
8.5
249
8.6
204
8.9
292
Metrics
9.0
80
9.0
255
8.7
81
8.3
212
Feature Not Available
8.7
245
Feature Not Available
8.7
216
Feature Not Available
9.0
236
Product Analytics
Not enough data
8.6
413
Not enough data
8.9
507
Not enough data
8.6
452
Not enough data
8.8
490
Not enough data
7.5
334
Not enough data
8.3
369
Not enough data
7.5
306
Not enough data
7.8
359
Agentic AI - Product Analytics
Not enough data
5.3
75
Not enough data
6.4
76
Not enough data
5.8
73
Not enough data
5.9
73
Analytics
Not enough data
9.2
110
Not enough data
8.9
112
Not enough data
9.0
100
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
84
Not enough data
8.3
85
Not enough data
8.6
88
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
9.2
25
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
25
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
25
Not enough data
9.3
25
Not enough data
9.3
25
Not enough data
Administration
9.4
25
Not enough data
8.9
25
Not enough data
9.1
25
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
23
Not enough data
9.2
23
Not enough data
9.2
23
Not enough data
9.3
23
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
69
Not enough data
9.0
67
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
68
Not enough data
9.0
69
Not enough data
9.0
66
Not enough data
Generative AI
8.8
40
Not enough data
9.1
40
Not enough data
Metrics
9.0
80
9.0
255
8.7
81
8.3
212
Feature Not Available
8.7
245
Feature Not Available
8.7
216
Feature Not Available
9.0
236
Categories
Categories
Shared Categories
Adobe Analytics and Mixpanel are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics and Audience Intelligence Platforms
Mixpanel is categorized as E-Commerce Analytics and Product Analytics
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Computer Software
25.3%
Information Technology and Services
11.5%
Financial Services
9.5%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
41.9%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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