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At a Glance
Market Segments
Enterprise (43.6% of reviews)
Small-Business (52.7% of reviews)
Entry-Level Pricing
No pricing available
Free Per Year
Adobe Analytics
Star Rating
(1,127)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsMixpanel
Star Rating
(1,257)4.6 out of 5
Market Segments
Small-Business (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mixpanel excels in Custom Event Tracking, scoring 9.2, while Adobe Analytics trails with a score of 8.6. Reviewers mention that Mixpanel's ability to create tailored events allows for deeper insights into user behavior, making it a preferred choice for businesses focused on granular data analysis.
- Reviewers mention that Mixpanel's Ease of Use score of 8.5 significantly outperforms Adobe Analytics' score of 7.5. Users say that Mixpanel's intuitive interface and straightforward navigation make it easier for teams to adopt and utilize effectively without extensive training.
- Users on G2 highlight Mixpanel's superior Real-Time Reporting capabilities, scoring 8.8 compared to Adobe Analytics' 8.3. Reviewers say that this feature allows businesses to make immediate data-driven decisions, which is crucial for optimizing marketing strategies on the fly.
- Reviewers mention that Mixpanel's Quality of Support is rated at 8.5, while Adobe Analytics scores 7.7. Users report that Mixpanel's customer service is responsive and helpful, providing timely assistance that enhances the overall user experience.
- Users report that Mixpanel shines in Engagement metrics with a score of 9.0, compared to Adobe Analytics' 8.9. Reviewers mention that Mixpanel's tools for tracking user interactions lead to better understanding and improvement of user engagement strategies.
- G2 users highlight that Mixpanel's Product Direction score of 8.6 indicates a strong commitment to innovation, while Adobe Analytics scores 7.5. Users say that Mixpanel's roadmap reflects user feedback and evolving market needs, making it a more future-proof choice for businesses.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableMixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Adobe Analytics
No trial information availableMixpanel
Free Trial is available
Ratings
Meets Requirements
8.6
882
8.8
958
Ease of Use
7.5
938
8.5
967
Ease of Setup
7.2
377
8.1
429
Ease of Admin
7.6
279
8.6
366
Quality of Support
7.8
808
8.4
740
Has the product been a good partner in doing business?
8.0
279
8.8
334
Product Direction (% positive)
7.6
843
8.6
877
Features by Category
Metrics
8.6
605
8.8
266
8.4
599
8.8
336
8.4
605
8.2
293
8.4
579
8.9
350
8.4
564
8.9
346
8.1
542
8.5
313
8.1
562
8.4
287
8.5
568
8.8
316
8.2
533
8.9
338
Reporting
8.3
593
8.7
308
8.3
580
8.6
292
8.1
554
8.4
213
8.4
573
8.7
329
8.1
512
8.3
239
8.0
496
8.2
244
8.5
595
8.6
332
Other
8.4
553
8.7
327
8.3
531
8.2
181
8.1
499
8.0
173
8.5
548
8.3
233
8.4
476
8.1
180
8.0
434
7.9
175
8.2
459
8.0
186
Agentic AI - Digital Analytics
8.5
40
7.3
19
8.8
40
7.4
19
8.6
40
7.5
18
8.7
41
7.7
19
Administration
8.1
454
8.5
277
8.2
444
8.3
245
8.4
550
8.7
340
8.4
531
8.8
285
User Identification
8.4
206
8.3
256
8.6
210
8.8
276
8.5
202
8.4
264
Tracking & Reporting
8.7
206
9.2
300
8.4
211
8.8
289
8.4
207
8.3
244
8.7
220
8.9
303
8.5
212
8.5
249
8.6
204
8.9
291
Metrics
9.0
80
9.0
254
8.7
81
8.3
211
Feature Not Available
8.7
244
Feature Not Available
8.7
215
Feature Not Available
9.0
236
Product Analytics
Not enough data
8.6
413
Not enough data
8.9
501
Not enough data
8.6
452
Not enough data
8.8
485
Not enough data
7.5
334
Not enough data
8.3
370
Not enough data
7.6
306
Not enough data
7.8
359
Agentic AI - Product Analytics
Not enough data
5.4
76
Not enough data
6.4
76
Not enough data
5.9
74
Not enough data
5.9
74
Analytics
Not enough data
9.2
108
Not enough data
8.9
110
Not enough data
9.0
99
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
83
Not enough data
8.3
84
Not enough data
8.6
87
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
68
Not enough data
9.0
66
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
67
Not enough data
9.0
68
Not enough data
9.0
65
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Metrics
9.0
80
9.0
254
8.7
81
8.3
211
Feature Not Available
8.7
244
Feature Not Available
8.7
215
Feature Not Available
9.0
236
Categories
Categories
Shared Categories
Adobe Analytics and Mixpanel are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics and Audience Intelligence Platforms
Mixpanel is categorized as E-Commerce Analytics and Product Analytics
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Computer Software
25.0%
Information Technology and Services
11.6%
Financial Services
9.5%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.1%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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