Compare Adobe Analytics vs Mixpanel

See this
comparison of Adobe Analytics vs. Mixpanel
based on data from user reviews. Adobe Analytics rates 4.0/5 stars with 575 reviews. Mixpanel rates 4.2/5 stars with 224 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial
Adobe Analytics
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.4
8.2
Ease of Use
Ease of Use
7.1
7.7
Ease of Setup
Ease of Setup
6.5
7.1
Ease of Admin
Ease of Admin
7.3
7.5
Quality of Support
Quality of Support
7.6
7.8
Ease of Doing Business With
Ease of Doing Business With
7.7
8.1
Product Direction (% positive)
Product Direction (% positive)
7.0
6.9
Meets Requirements
Adobe Analytics
8.4
Mixpanel
8.2
Ease of Use
Adobe Analytics
7.1
Mixpanel
7.7
Ease of Setup
Adobe Analytics
6.5
Mixpanel
7.1
Ease of Admin
Adobe Analytics
7.3
Mixpanel
7.5
Quality of Support
Adobe Analytics
7.6
Mixpanel
7.8
Ease of Doing Business With
Adobe Analytics
7.7
Mixpanel
8.1
Product Direction (% positive)
Adobe Analytics
7.0
Mixpanel
6.9

Features

Metrics
Sessions - Digital Analytics
Adobe Analytics
8.6
Mixpanel
8.6
Engagement
Adobe Analytics
8.3
Mixpanel
8.5
Entry and Exit Pages
Adobe Analytics
8.4
Mixpanel
7.8
Standard Event Tracking
Adobe Analytics
8.4
Mixpanel
8.6
Custom Event Tracking
Adobe Analytics
8.4
Mixpanel
8.6
Retention
Adobe Analytics
8.0
Mixpanel
8.0
Return
Adobe Analytics
8.0
Mixpanel
8.0
Conversions
Adobe Analytics
8.4
Mixpanel
8.4
Funnels
Adobe Analytics
8.1
Mixpanel
8.8
Reporting
Real-Time Reporting
Adobe Analytics
8.1
Mixpanel
8.4
Trending
Adobe Analytics
8.2
Mixpanel
8.1
Retroactive Reporting
Adobe Analytics
8.1
Mixpanel
7.8
Segmentation
Adobe Analytics
8.3
Mixpanel
8.4
Mobile Reporting
Adobe Analytics
7.9
Mixpanel
7.8
Unification Across Devices
Adobe Analytics
7.8
Mixpanel
7.4
Custom Reports and Dashboards
Adobe Analytics
8.3
Mixpanel
7.6
User Identification
Demographics
Adobe Analytics
8.2
Mixpanel
7.9
User Segmentation
Adobe Analytics
8.4
Mixpanel
8.2
Geolocation
Adobe Analytics
8.5
Mixpanel
7.2
Other
User Data
Adobe Analytics
8.3
Mixpanel
8.3
Site Search Reporting
Adobe Analytics
8.2
Mixpanel
7.5
Load Time Monitoring
Adobe Analytics
7.8
Mixpanel
7.2
Campaign Tracking
Adobe Analytics
8.4
Mixpanel
7.8
E-Commerce
Adobe Analytics
8.3
Mixpanel
7.3
Promotional Messages
Adobe Analytics
7.9
Mixpanel
7.5
Administration Alerts
Adobe Analytics
8.0
Mixpanel
7.6
Tracking & Reporting
Crash Reporting
Adobe Analytics
8.2
Mixpanel
7.2
Custom Event Tracking
Adobe Analytics
8.6
Mixpanel
8.6
Real-Time Insights
Adobe Analytics
8.2
Mixpanel
7.6
Attribution
Adobe Analytics
8.3
Mixpanel
6.7
Dashboard
Adobe Analytics
8.6
Mixpanel
7.8
User Path Tracking
Adobe Analytics
8.4
Mixpanel
7.5
User Activity History
Adobe Analytics
8.5
Mixpanel
8.2
Administration
API / Integrations
Adobe Analytics
7.9
Mixpanel
7.9
QA Testing
Adobe Analytics
8.0
Mixpanel
7.7
Performance and Reliability
Adobe Analytics
8.2
Mixpanel
8.2
User, Role, and Access Management
Adobe Analytics
8.3
Mixpanel
8.0
Metrics
Sessions - Mobile App Analytics
Adobe Analytics
8.5
Mixpanel
7.9
Engagement
Adobe Analytics
8.4
Mixpanel
8.0
Exit Tracking
Adobe Analytics
8.4
Mixpanel
6.7
Events
Adobe Analytics
8.5
Mixpanel
8.6
Retention
Adobe Analytics
8.2
Mixpanel
7.6
Return
Adobe Analytics
8.3
Mixpanel
7.0
Conversions
Adobe Analytics
8.5
Mixpanel
7.9
Funnels
Adobe Analytics
8.3
Mixpanel
8.1
Reporting
Real-Time
Adobe Analytics
8.0
Mixpanel
8.3
Trending
Adobe Analytics
8.3
Mixpanel
7.8
Retroactive Reporting
Adobe Analytics
8.3
Mixpanel
7.5
Segmentation
Adobe Analytics
8.5
Mixpanel
8.0
Dashboards
Adobe Analytics
8.4
Mixpanel
7.7
Custom Reports and Dashboards
Adobe Analytics
8.5
Mixpanel
7.6
Other
User Data
Adobe Analytics
8.4
Mixpanel
7.9
Load Time Monitoring
Adobe Analytics
8.1
Mixpanel
6.9
Campaign Tracking
Adobe Analytics
8.4
Mixpanel
7.8
E-Commerce
Adobe Analytics
8.5
Mixpanel
6.9
Tracking
Standard Tracking
Adobe Analytics
8.6
Mixpanel
8.0
Tracking Flexibility
Adobe Analytics
8.4
Mixpanel
7.6
Notifications and Alerts
In-App Notifications
Adobe Analytics
8.3
Mixpanel
7.6
System Notifications
Adobe Analytics
8.3
Mixpanel
7.2
Alerts
Adobe Analytics
8.2
Mixpanel
7.2

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
27.7%
63.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
28.2%
31.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
44.1%
4.9%
Adobe Analytics
Small-Business
27.7%
Mid-Market
28.2%
Enterprise
44.1%
Mixpanel
Small-Business
63.2%
Mid-Market
31.8%
Enterprise
4.9%

Reviewers' Industry

 
Marketing and Advertising
15.4%
Computer Software
23.7%
 
Retail
5.2%
Internet
17.9%
 
Information Technology and Services
5.2%
Information Technology and Services
12.9%
 
Financial Services
4.4%
Marketing and Advertising
8.0%
 
Computer Software
4.4%
Financial Services
6.7%
 
Other
65.4%
Other
30.8%
Adobe Analytics
Marketing and Advertising
15.4%
Retail
5.2%
Information Technology and Services
5.2%
Financial Services
4.4%
Computer Software
4.4%
Other
65.4%
Mixpanel
Computer Software
23.7%
Internet
17.9%
Information Technology and Services
12.9%
Marketing and Advertising
8.0%
Financial Services
6.7%
Other
30.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Nick D.
User in Financial Services

Interface is overall very easy to use and get started with. It does a very good job of supporting some advanced analysis without making the interface overly complex. Cohort analysis is very good. Very easy to integrate with.

Most Helpful Critical Review
Most Helpful Critical Review
Administrator in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Administrator in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Mixpanel
Most Helpful Favorable Review
Nick D.
User in Financial Services

Interface is overall very easy to use and get started with. It does a very good job of supporting some advanced analysis without making the interface overly complex. Cohort analysis is very good. Very easy to integrate with.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Videos

 No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Adobe Analytics
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

 No downloads provided
Adobe Analytics
No downloads provided
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