--- title: Adobe Analytics Reviews meta_title: 'Adobe Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1245 reviews by the users' company size, role or industry to find out how Adobe Analytics works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 1245 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Analytics Reviews **Vendor:** Adobe **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.2/5.0 **Total Reviews:** 1,245 ## About Adobe Analytics Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications. ## Adobe Analytics Pros & Cons **What users like:** - Users value the **advanced segmentation and customizable dashboards** of Adobe Analytics, enhancing data analysis and visualization capabilities. (84 reviews) - Users commend **advanced segmentation and customizable dashboards** in Adobe Analytics for simplifying complex data analysis and visualization. (77 reviews) - Users value the **ease of use** of Adobe Analytics, enabling effective data analysis and seamless integration with other systems. (74 reviews) - Users appreciate the **customized reporting and comprehensive data analysis** features of Adobe Analytics for informed decision-making. (59 reviews) - Users value the **detailed and customizable reporting** in Adobe Analytics, facilitating informed decisions and optimizing strategies effectively. (37 reviews) - Data Analysis (33 reviews) - Users value the **accurate data insights** provided by Adobe Analytics for optimizing campaign performance and decision-making. (31 reviews) - Analysis Capabilities (30 reviews) - Capabilities (29 reviews) - Customization (25 reviews) **What users dislike:** - Users find a **steep learning curve** , requiring dedicated technical staff and creating bottlenecks in data tracking. (51 reviews) - Users highlight a **steep learning curve** requiring significant training, complicating onboarding for new users and casual observers. (27 reviews) - Users find the **high cost** of Adobe Analytics to be prohibitive, especially for smaller teams. (23 reviews) - Users experience **slow performance** with Adobe Analytics, facing delays in data updates and report generation, affecting efficiency. (23 reviews) - Users often find Adobe Analytics' **interface and reporting setup complex** , making it challenging for new users to extract insights quickly. (18 reviews) - Complex Setup (18 reviews) - Users find the **difficult learning curve** of Adobe Analytics challenging, requiring significant time and training for effective use. (16 reviews) - Users find Adobe Analytics has a **steep learning curve** , requiring extensive training and making it less accessible for newcomers. (15 reviews) - Not Intuitive (15 reviews) - Users often find the **slow loading times** frustrating, especially with large data sets and complex reports. (15 reviews) ## Adobe Analytics Reviews ### 1. Analytic Info Work **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** June 24, 2018 **What do you like best about Adobe Analytics?** The Features and layout of it all, it was for evaluations and trial use the Super metrics for the google data studio was the coolest **What do you dislike about Adobe Analytics?** Nothing i can say since i dont use it on a daily basis, in the future i plan to use it in my business to scale costs for the usual I.T Worker **Recommendations to others considering Adobe Analytics:** Its a great learning experience and program for personal and analytical uses inside & outside of the company **What problems is Adobe Analytics solving and how is that benefiting you?** we use this in depth for money making graph layouts, Google data studio site ### 2. Not very user friendly **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2020 **What do you like best about Adobe Analytics?** Ease of signing documents when works appropriately **What do you dislike about Adobe Analytics?** Unable to edit after signed, if not integrated properly not useful **What problems is Adobe Analytics solving and how is that benefiting you?** Signing documents ### 3. Slow Reports, Difficult Implementation **Rating:** 2.0/5.0 stars **Reviewed by:** Andrew B. | Global SEO/Digital Marketing Program Manager , Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Adobe Analytics?** Since we are based completely on AEM, Adobe Analytics integrates excellently (big surprise, right?) with it. This means that all of the products - Target, the content management system, etc, work seamlessly together. Having experienced an implementation of Adobe Analytics with another content management system at a different company, I appreciate how well all of the Adobe products work together. **What do you dislike about Adobe Analytics?** Having used Google Analytics at other organizations, Adobe seems annoyingly slow. To load any report or workspace, it feels like I waste a huge amount of time just waiting for it to load in my browser. The UI also leaves something to desire, as it often feels clunky and out of date. And finally, the use of props and evars seems unnecessary this day in age. User friendliness should be top of mind, and Adobe's platform is definitely not designed with this thinking. **What problems is Adobe Analytics solving and how is that benefiting you?** We use Adobe Analytics for insight into our full digital ecosystem. This includes our global website (both desktop and digital), our 'traditional' phone apps, and snap apps. We are able to measure our digital campaigns and their effectiveness (or lack thereof). It has allowed us to more accurately tune our content and targeting to reach an effective audience. ### 4. Slow, Cumbersome, Limited Platform **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2020 **What do you like best about Adobe Analytics?** International usage capabilities in different markets make for easier cross-team reporting and communication **What do you dislike about Adobe Analytics?** Creating reports is not easy, intuitive, or flexible to breakdown in multiple ways or view trends in various time periods. **Recommendations to others considering Adobe Analytics:** Adobe Analytics alone seems too limited, either get the rest of the platform for full value or choose something easier and save hours on reporting. Consider your options fully. Make sure everyone is well trained and versed, not just a few in-house experts. **What problems is Adobe Analytics solving and how is that benefiting you?** We've been able to sync on the same numbers across teams and markets by using Adobe Analytics. ### 5. A complicated platform that might be hard to use **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Adobe Analytics?** I like that my necessary reports are all there in one convenient tab, but I definitely can't say there's a "best" aspect of Analytics **What do you dislike about Adobe Analytics?** I dislike the small font and the overall dull look of the dashboard! Colors are very bland and over time begins to look like an eyesore **Recommendations to others considering Adobe Analytics:** It can get complicated--learn it early on!! **What problems is Adobe Analytics solving and how is that benefiting you?** Reporting data, pulling necessary metrics, making time analysis reports, determining best practices of paid spend ### 6. Pay a lot to get started and pay even more to get meaningful insight **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** January 24, 2019 **What do you like best about Adobe Analytics?** Honestly there’s not a whole lot of positive things to say about this platform. It theoretically has a ton of features. Daily traffic numbers seemed to calculate accurately. **What do you dislike about Adobe Analytics?** Wow where do I begin?... it’s a huge, clunky enterprise software that is extremely difficult to setup. If you revamp your e-commerce platform then you will not be able to compare historical data. In our case a lot of the data wasn’t even accurate. My biggest pet peeve of the whole thing was the HORRIBLE support / account manager. There were tons of bugs in our implementation (which tools MONTHS to resolve) and during that time I had account rep calls that were trying to up sell me on support packages. (If you’re going to upsell, make sure it’s working Correctly first). Gross. Training is terrible and online resources are terrible as well. Honestly, there is a free service that can accomplish quite a bit without spending 6-7 figures, with aggressive sales people trying to squeeze 10’s of thousands more out of you. **Recommendations to others considering Adobe Analytics:** Be prepared for a long painful implementation and make sure you hold adobe accountable for metrics that are not working correctly **What problems is Adobe Analytics solving and how is that benefiting you?** Understand product sales, marketing channel attribution, page performance and web traffic for mobile and desktop e-commerce platform ### 7. Not Intuitive with Little FAQs **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Machinery | Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2019 **What do you like best about Adobe Analytics?** Combining metrics into different data visualizations. It's a plug and play approach that is appreciated. **What do you dislike about Adobe Analytics?** Everything about Adobe Analytics is unnecessarily complicated. There is virtually no assistance available, be this in outside tutorials or within Adobe itself. **Recommendations to others considering Adobe Analytics:** You need to have an in-house Adobe Analytics expert if you use this product. If you have that, it should be fine! If not - good luck. **What problems is Adobe Analytics solving and how is that benefiting you?** We're tracking our website data and trying to improve our conversion rates. Thus far, Adobe Analytics has been unhelpful with that. ### 8. Unintuitive Dashboarding **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2019 **What do you like best about Adobe Analytics?** Allows for extensive dashboards with most metrics. Can create custom metrics and integrate with Google Analytics for site based reporting **What do you dislike about Adobe Analytics?** Unintuitive to build out reporting dashboards, complicated UI and very hard to use. **Recommendations to others considering Adobe Analytics:** Do in-depth training because it is not easy to use **What problems is Adobe Analytics solving and how is that benefiting you?** Needed a consolidated place to integrate social and digital reporting to create raw files. Benefit is getting all the data in one place ### 9. Ok but could do more **Rating:** 2.0/5.0 stars **Reviewed by:** n M. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2019 **What do you like best about Adobe Analytics?** The visual representations of the data is nice and generates easy to share content showing how we are doing. **What do you dislike about Adobe Analytics?** It's not amazingly user friendly and I wish it were more efficient. **What problems is Adobe Analytics solving and how is that benefiting you?** Its important to my team to be able to track our data and usage. ### 10. Complicated **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** August 31, 2018 **What do you like best about Adobe Analytics?** I don't know. I suppose that Adobe its a great enterprise and will do it better in the future. **What do you dislike about Adobe Analytics?** Nothing intuitive, the reports are sometimes generated poorly and there is no real-time visualization. It has a long way to go. **What problems is Adobe Analytics solving and how is that benefiting you?** Really nothing. I have work with it but its very difficult in comparition with Google Analytics. ### 11. Strong analytics platform, but with poor documentation and support **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2018 **What do you like best about Adobe Analytics?** Omniture/Adobe Analytics is incredibly flexible. I can create custom variables for all our various report suites, and then build dashboards for internal (and in rare cases, external) stakeholders. While the UI takes some getting used to, it is at least internally consistent--the submenus nested within OTHER submenus might not be how I'd design something, but the organization logic makes sense so that a new user can adjust and find new things on his/her own. It's also relatively easy to pull data offline for analysis via export, and can be done over large time ranges as well as with thousands of rows (though in the latter case, you have to hack up the URL in order to get that much data at once; the UI itself doesn't support it.) **What do you dislike about Adobe Analytics?** The documentation for Omniture is frequently stale, and the support is offshored and frequently doesn't understand its own product. In one case, when trying to change page tags, documentation asked us to use a "tag manager" product in Adobe. Upon asking support about this, they tried to sell us a consultant to help with the implementation. Upon further digging, it was revealed *by support* that the product no longer existed, meaning they'd attempted to sell us consultant time for phantomware. Most interactions with support are like this--they're well-intentioned, I'm sure, but don't undrestand the product or keep up with its updates. **Recommendations to others considering Adobe Analytics:** If you're doing e-marketing, then you might consider Adobe Analytics, as it's rolled into the entire Adobe Marketing Suite--where most of the other offerings are geared toward ecommerce. If you're just doing this for publishing or basic website measurement, though, you'll be paying for far more than you want/need. **What problems is Adobe Analytics solving and how is that benefiting you?** This is for digital publishing, so for the most part the questions boil down to "what content is most read, by whom, and why?" This informs editorial decisions. We also have some level of tracking that looks at "where are people clicking, and why" which helps with site design in order to increase user retention. In general, we are better able to position our content both off-site (think SEO, social media) and on-site (think recirculation modules) because of the data we get out of this platform. ### 12. Okay, need coding knowledge to make the most of it. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2018 **What do you like best about Adobe Analytics?** It's robust and easily to customize plus it works for all of our clients. **What do you dislike about Adobe Analytics?** Really need someone with coding knowledge to make the most of the software. **What problems is Adobe Analytics solving and how is that benefiting you?** Used it to track and visualize conversions based on website actions. ### 13. Adobe analytics is not great **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2017 **What do you like best about Adobe Analytics?** Adobe has the ability to be a real powerhouse in the Analytics space with loads of processing power and customization ability. **What do you dislike about Adobe Analytics?** It is overly, and almost unnecessarily too complex to get to meaningful business insights. **Recommendations to others considering Adobe Analytics:** Invest a lot of time in learning the tool. That is the only way you'll get return on your investment of the tool. **What problems is Adobe Analytics solving and how is that benefiting you?** Primarily I am using data to solve page conversion issues. Adobe has enable me to get to the data on a per-page or per-form basis ### 14. Rough for someone used to Google Analytics **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2017 **What do you like best about Adobe Analytics?** The dashboard is a pretty user-friendly way to access information on various sites you might need to look at. **What do you dislike about Adobe Analytics?** Everything else is tough. Drilling down in any metric requires intensive training and understanding, unlike Google Analytics which is pretty user-friendly. **Recommendations to others considering Adobe Analytics:** If you're used to GA, this is going to be a very steep learning curve. Get some intensive training and make sure you have support on staff or on retainer to help you figure out how to use it. **What problems is Adobe Analytics solving and how is that benefiting you?** We're checking traffic on our various consumer-facing sites. I pretty much try to avoid it because it's so difficult to use. ### 15. Adobe Analytics is powerful, but difficult to implement and maintain **Rating:** 2.0/5.0 stars **Reviewed by:** Kevin W. | Digital Project Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2016 **What do you like best about Adobe Analytics?** The platform is excellent for very granular tracking of large enterprise websites. Its very scalable compared to other solutions (i.e. GA Premium), and it offers robust automated report scheduling. **What do you dislike about Adobe Analytics?** Implementation can be difficult. While its "everything is custom" approach has a lot of benefits in terms of functionality and flexibility, it makes set up intensive from a times and resource standpoint. Additionally, the UI can be a little less intuitive than some of the competitors. **What problems is Adobe Analytics solving and how is that benefiting you?** My organization uses Adobe Analytics (AA) as a tool to analyze how our customers are using our website - which helps us to identify where we need to improve. We spot trends in usage such as mobile device vs. desktop that help us prioritize what digital products/features should be worked on. ### 16. Could Be Easier **Rating:** 2.0/5.0 stars **Reviewed by:** Kyle G. | Character Designer, Entertainment, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2016 **What do you like best about Adobe Analytics?** Tracking made simple when it works. The amount of data I get is negligable as far as how it helps but it's not bad to just see the traffic amount to my site. **What do you dislike about Adobe Analytics?** Won't track websites that I have told it to. It could be that I have some things mixed up but the interface is horrible to understand. **Recommendations to others considering Adobe Analytics:** Make absolutely sure you understand the UI. It is confusing. Difficult to understand where and what to plug in. **What problems is Adobe Analytics solving and how is that benefiting you?** Website tracking for customers interested in my services. The only real benefit is just seeing the number of people visiting and from where. No other real benefit for me right now. ### 17. Not your avarege ease of use product **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2015 **What do you like best about Adobe Analytics?** It covers a wide array of analytics from natural/seo stats to paid marketing campaigns. **What do you dislike about Adobe Analytics?** It is relatively hard and complex to implement. It takes a lot of time to get used to finding the data that you need. Needs improvement on Saint Classification. It is very expensive. **Recommendations to others considering Adobe Analytics:** Understand that it is stand alone analytic solution and you'll need to buy into additional products if you want to look at attribution, paid search, display management. It only reports click-through conversions, so this is not a good way to evaluate Display campaigns **What problems is Adobe Analytics solving and how is that benefiting you?** We are using it to understand customer's funnel metrics, drop off, etc. ### 18. Adobe Analytics Review **Rating:** 1.5/5.0 stars **Reviewed by:** Matthew D. | Director of Business Development, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2015 **What do you like best about Adobe Analytics?** Enterprise level solution that can provide heavy data **What do you dislike about Adobe Analytics?** Expertise required to make full use of the suite. Almost needs integration with the full Marketing Suite in order to make sense. **What problems is Adobe Analytics solving and how is that benefiting you?** Solves some enterprise analytics issues. Benefits with intergrated suite use. ### 19. Advanced Web Analytics **Rating:** 2.0/5.0 stars **Reviewed by:** Erich R. | Co-founder & CSO, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2012 **What do you like best about Adobe Analytics?** Great web traffic options just like Google Analytics. Also, the ability to integrate various social campaigns into the app itself. **What do you dislike about Adobe Analytics?** Fairly high learning curve to be able to use the application effectively. Price is also high considering there may be many free or low cost options that do 90% of what you need. **Recommendations to others considering Adobe Analytics:** Consider other cheaper analytics (i.e. Google Analytics) or other apps (Mixpanel). ## Adobe Analytics Discussions - [What Software Reports Google Shopping Search Term Attribution?](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) - 1 comment, 1 upvote - [How I do?](https://www.g2.com/discussions/adobe-analytics-how-i-do) - 1 comment, 1 upvote - [1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.](https://www.g2.com/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) - 1 comment, 1 upvote - [What else are you using adobe analytics for?](https://www.g2.com/discussions/34437-what-else-are-you-using-adobe-analytics-for) - 1 comment, 1 upvote - [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) - 2 comments - [View Adobe Analytics pricing details and edition comparison](https://www.g2.com/products/adobe-analytics/reviews?filters%5Bnps_score%5D%5B%5D=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-09+15%3A57%3A53+-0500&secure%5Bsession_id%5D=68eccbef-0892-4908-b217-6117c3c65408&secure%5Btoken%5D=4cf7a36189f4c9d3cd425120321b62cd54bc1b7d628f70ad73471f4341a07431&format=llm_user) ## Adobe Analytics Integrations - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Adobe Experience Manager Guides](https://www.g2.com/products/adobe-experience-manager-guides/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) - [Windows 11](https://www.g2.com/products/windows-11/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) ## Adobe Analytics Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **Audiences** - Audience Insights - Segmentation **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Data Analysis** - Dashboards - Visualizations - Advanced Filtering **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Data Analysis** - Analysis - Data Interaction - Time Series Analysis - Trend Analysis **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Decision Making** - Data Visualizations - Report Generation - Data Unification - Customizable Reports **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Additional Functionality** - Demand Forecasting - AI/Machine Learning - Drag & Drop - For Healthcare - Forecasting - Data Extraction - Third-Party Integrations - Decision Support - Modeling & Simulation - Alerts/Notifications - Reporting/Analytics - Multiple Data Sources - For Retail - For Education - Data Discovery - Graphical Workflow Editor - Performance Metrics - Business Rules Management - AI Copilot - Natural Language Processing - Data Transformation - Data Clustering - API - Data Blending - Data Classification - Workflow Management - Workflow Automation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Adobe Analytics Alternatives - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,584 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,900 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,785 reviews)