Introducing G2.ai, the future of software buying.Try now

Adobe Analytics Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Adobe Analytics Media

Adobe Analytics Demo - Analysis Workspace Training Tutorial
Analysis Workspace Training Tutorial
Adobe Analytics Demo - Attribution
Attribution
Adobe Analytics Demo - Segment Comparison
Segment Comparison
Adobe Analytics Demo - Anomaly Detection
Anomaly Detection
Adobe Analytics Demo - Alert Builder
Alert Builder
Adobe Analytics Overview Video
Play Adobe Analytics Video
Adobe Analytics Overview Video
Product Avatar Image

Have you used Adobe Analytics before?

Answer a few questions to help the Adobe Analytics community

Adobe Analytics Reviews (1,129)

View 1 Video Reviews
Reviews

Adobe Analytics Reviews (1,129)

View 1 Video Reviews
4.2
1,129 reviews

Pros & Cons

Generated from real user reviews
View All Pros and Cons
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
"Comprehensive and Customizable, But a Steep Learning Curve"
What do you like best about Adobe Analytics?

I really appreciate how comprehensive and customizable Adobe Analytics is. It allows me to dive into the data exactly how I need, enabling me to pinpoint where users drop off and see which campaigns are most effective. This helps me make sense of visitor behavior, significantly improving site performance. I also love that I can create reports that fit my specific requirements with ease, which enhances my ability to manage data efficiently. Pairing Adobe Analytics with tools like Google Analytics or Tableau provides a more complete picture of our data, further demonstrating its flexibility and integrative capability that aligns well with my workflow. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

One area that could be improved is that Adobe Analytics can have a bit of a learning curve, especially for new users. Sometimes, the interface feels a little complex or it takes a while to get exactly what you want out of it. The initial setup of Adobe Analytics was also a bit involved at first, taking some time to configure everything and customize the reports as desired. Review collected by and hosted on G2.com.

TS
Financial Operations Advisor
Enterprise (> 1000 emp.)
"Make smart marketing decisions with Adobe Analytics."
What do you like best about Adobe Analytics?

People often ask me how I make such accurate marketing decisions, the answer is simple: Adobe Analytics. This tool not only shows how many clicks a campaign had, but also reveals the full story behind user behavior, from first contact to conversion. I can see every step clearly. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Requires knowledge or skills in analysis and data analysis, so dedicated technical staff for configuration and administration of the tool is a requirement. Review collected by and hosted on G2.com.

NA
Computer Engineer
Mid-Market (51-1000 emp.)
"Adobe Analytics, the best system for analyzing and studying your customers' preferences."
What do you like best about Adobe Analytics?

Adobe Analytics offers the best resources for understanding and studying the commercial preferences of all your customers, facilitating the creation of better business plans to obtain better results in all your sales.

In addition, Adobe Analytics facilitates the analysis of your customers' purchases, allowing you to create better business strategies and meet your company's commercial objectives. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

I have nothing bad to say about the digital features of Adobe Analytics, my experience has been positive and professional, obtaining favorable results for my operations. Review collected by and hosted on G2.com.

GP
Digital Marketing Director
Small-Business (50 or fewer emp.)
"Adobe Analytics, the most powerful software for analyzing your customers' shopping preferences."
What do you like best about Adobe Analytics?

As an Adobe Analytics user, I can say that it is a high performance software that offers the best features for analyzing your customers' commercial preferences, generating real time reports to improve the quality of your business services.

In addition, Adobe Analytics is compatible with the operating systems you work with to analyze your employee database automatically and efficiently. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

I have no negative opinions about Adobe Analytics' digital resources, I think it is great business analysis software. Review collected by and hosted on G2.com.

LD
Process Engineer
Small-Business (50 or fewer emp.)
"Essential Tool for Accurate Data Analysis and Website Performance."
What do you like best about Adobe Analytics?

Adobe Analytics is a lifesaver for those of us who need to manage and analyze large volumes of data accurately. Its ability to measure website performance and provide valuable information about audience, behavior, and the effectiveness of different campaigns makes it an invaluable tool. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

It requires a certain amount of skill to properly analyze the information and draw conclusions, which could be disadvantageous for less experienced users. Review collected by and hosted on G2.com.

KD
Senior Designer
Enterprise (> 1000 emp.)
"The marketing software every company should use."
What do you like best about Adobe Analytics?

This software provides real-time information and data on user engagement with websites and web applications, including features such as audience analysis, marketing attribution, conversation analysis, and reporting. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

The learning curve is steep, the interface is complex, and it is not intuitive for users without technical training. This means that it takes time to get used to the platform. Review collected by and hosted on G2.com.

"AI-Enhanced Photography Insights with User-Friendly Setup"
What do you like best about Adobe Analytics?

I appreciate Adobe Analytics for its ability to provide insights into enhancing the effectiveness of pictures. This feature is incredibly valuable for my creative projects, as it helps in generating creative pictures using various tools. I also enjoy the AI-generated logos and AI-assisted enhancements which allow me to apply image technology effectively and recreate designs through prompts. It’s a testament to Adobe Analytics' innovative approach to integrating AI in boosting creativity and design. Furthermore, I find the platform to be highly adaptable and user-friendly, which simplifies the setup process and makes it accessible for my production team, who have also made the switch from Canvas Pro to Adobe Analytics because of these reasons. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Nope as of now Review collected by and hosted on G2.com.

AC
Instructional Designer
Enterprise (> 1000 emp.)
"Analyze and understand your customers' preferences and needs with Adobe Analytics features."
What do you like best about Adobe Analytics?

Adobe Analytics is a great system for analyzing the data and shopping preferences of your current and new customers, making it easier to collect digital data to develop better business strategies.

In addition, Adobe Analytics syncs effectively with your operating systems and work applications to ensure a professional and personalized experience. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

I have no negative comments about the digital features and resources of Adobe Analytics, I think it is a great digital work system. Review collected by and hosted on G2.com.

JF
Senior Design Engineer
Mid-Market (51-1000 emp.)
"Transforms Complex Data into Actionable Insights."
What do you like best about Adobe Analytics?

Adobe Analytics is a powerful advanced digital analytics tool that helps us understand user behavior on our digital platforms. Its main focus is to transform complex data into actionable information to optimize strategies. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Its interface and complex functions may require extensive training before achieving the desired results, so it is necessary to spend extra time learning how to use it. Review collected by and hosted on G2.com.

RW
Design Engineer Director
Enterprise (> 1000 emp.)
"Real review for web analytics."
What do you like best about Adobe Analytics?

This software is the best I have tried for analyzing the web. It provides valuable data and analysis for understanding how visitors interact and behave on a website. This system offers multiple data sources for traffic. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Although Adobe Analytics offers several integrations, some features may require additional development to integrate with existing platforms, this may be a disadvantage for some users. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

16 months

Average Discount

10%

Adobe Analytics Comparisons
Product Avatar Image
Google Analytics
Compare Now
Product Avatar Image
GA 360
Compare Now
Product Avatar Image
Mixpanel
Compare Now
Adobe Analytics Features
Sessions - Digital Analytics
Engagement
Entry and Exit Pages
Real-Time Reporting
Trending
Retroactive Reporting
User Data
Campaign Tracking
Performance and Reliability
Product Avatar Image
Product Avatar Image
Adobe Analytics