--- title: Adobe Analytics Reviews meta_title: 'Adobe Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1243 reviews by the users' company size, role or industry to find out how Adobe Analytics works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 1243 scale: '5' date_modified: '2026-07-08' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Analytics Reviews **Vendor:** Adobe **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.2/5.0 **Total Reviews:** 1,243 ## About Adobe Analytics Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications. ## Adobe Analytics Pros & Cons **What users like:** - Users highlight the **advanced segmentation and customizable dashboards** of Adobe Analytics for effective data analysis and visualization. (84 reviews) - Users highlight the **advanced segmentation and customizable dashboards** of Adobe Analytics, enhancing data analysis and visualization. (77 reviews) - Users find Adobe Analytics' **ease of use** enhances their experience, making data analysis and visualization straightforward. (74 reviews) - Users value the **advanced data analysis** features of Adobe Analytics, enabling insightful decision-making and performance measurement. (59 reviews) - Users find Adobe Analytics' **reporting features** invaluable for making informed decisions and understanding user behavior. (37 reviews) - Data Analysis (33 reviews) - Users value the **accurate data insights** provided by Adobe Analytics for optimizing campaign performance and decision-making. (31 reviews) - Analysis Capabilities (30 reviews) - Capabilities (29 reviews) - Customization (25 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring extensive training and resources for effective use of Adobe Analytics. (51 reviews) - Users face a **steep learning curve** with Adobe Analytics, making it complex to utilize effectively without training. (27 reviews) - Users find Adobe Analytics **expensive** , which may deter smaller teams from adopting the powerful tool effectively. (23 reviews) - Users experience **slow performance** with Adobe Analytics, particularly when handling large datasets and editing reporting suites. (23 reviews) - Users find the **complexity** of Adobe Analytics daunting, often requiring extensive training and time to grasp effectively. (18 reviews) - Complex Setup (18 reviews) - Users find the **difficult learning curve** of Adobe Analytics challenging, requiring significant time and training for effective use. (16 reviews) - Users find Adobe Analytics has a **steep learning curve** , requiring extensive training and making it less accessible for newcomers. (15 reviews) - Not Intuitive (15 reviews) - Users often find the **slow loading times** frustrating, especially with large data sets and complex reports. (15 reviews) ## Adobe Analytics Reviews ### 1. Adobe Analytics for Web Performance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** Adobe Analytics is good for baseline data and understanding web performance. The flow charts are also very helpful in understanding a user's journey from when they enter our website to the end, giving a great visual representation of the journey. **What do you dislike about Adobe Analytics?** Load times can be slow, and the interface can be finicky at times. **What problems is Adobe Analytics solving and how is that benefiting you?** Data!!! Data is so important for our website and Adobe Analytics provides us insights to understand what changes we should make, or what we're doing well. ### 2. Best analytics platform **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandre A. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** Easy to use, advanced features, B2B capabilities, easy integration **What do you dislike about Adobe Analytics?** We can add more features to enhance Product Analytics and conversion attribution **What problems is Adobe Analytics solving and how is that benefiting you?** Advanced analytics and insights features that enables organizations to unleash the real power of data ### 3. Adobe Analytics **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** I like that you can create custom reports to share with others to drop their url or content type to obtain the metrics **What do you dislike about Adobe Analytics?** I wish it had a way to be more contextual for users who are not as familiar with the evars created and how to navigate metrics. An ability to ask a question and get insights directly from AA. **What problems is Adobe Analytics solving and how is that benefiting you?** Providing basic analytics to help inform our business decisions and content strategy ### 4. Adobe Analytics is highly customizable and an effect tool. **Rating:** 4.0/5.0 stars **Reviewed by:** Casey C. | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Analytics?** I like how simple it is to build a complex report very quickly. **What do you dislike about Adobe Analytics?** It can be difficult to implement changes to the implementation. **What problems is Adobe Analytics solving and how is that benefiting you?** Were looking into getting CJA which would solve many problems for us. ### 5. Adobe Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Hope V. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** The UI is very simple and easy to pick up. It’s great for all types of users. **What do you dislike about Adobe Analytics?** The way the data exports into a csv. It’s very confusing. **What problems is Adobe Analytics solving and how is that benefiting you?** It tracks all our digital Performance ### 6. Insights at your finger tips **Rating:** 5.0/5.0 stars **Reviewed by:** Ramakrishna K. | Consultant, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** Great analytics capabilities including the AI models **What do you dislike about Adobe Analytics?** I have to go to CJA for better combing the different analytics sources **What problems is Adobe Analytics solving and how is that benefiting you?** It helps businesses to keep track of your web properties and the user behavior. ### 7. Review of AA **Rating:** 4.0/5.0 stars **Reviewed by:** chris c. | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Analytics?** Insights, granularity, attribution models, event level data **What do you dislike about Adobe Analytics?** Needs expertise to set up, upgrades to CJA necessary to unlock full value of AA **What problems is Adobe Analytics solving and how is that benefiting you?** Understanding on-site customer behavior and using data to optimize on-site journey ### 8. Robusts and customizable analytics platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** Analysis Workspace is very easy to use to create custom reporting. **What do you dislike about Adobe Analytics?** Adobe Analytics is an amazing platform. I wish Adobe was investing its resources into new features but instead are focusing on Customer Journey Analytics. I feel like in the next couple years we will need to transition over to the new CJA platform **What problems is Adobe Analytics solving and how is that benefiting you?** Helping us understand customer interactions on our website, what content converts, and marketing channel engagement. ### 9. Adobe Analytics Is Effective at Analyzing Web Usage and Providing Insights **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Analytics?** Adobe Analytics makes it easy to explore data and generate analysis and optimizations. **What do you dislike about Adobe Analytics?** It's frustrating that Adobe is dedicated most of it's resources towards CJA and while AA is not being deprecated, it feels like it's slowly losing support and features. **What problems is Adobe Analytics solving and how is that benefiting you?** Allows us to quickly look into the data we're collecting and generate insights for our stakeholders with the ultimate goal of optimizing our sites for our users. ### 10. Great analytics tool **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul T. | Senior Manager - Data & AI, Transformation Lead, NA, Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** the depth of details that one can get based on the implementation **What do you dislike about Adobe Analytics?** slightly cluttered workspaces and the complexity in building the dashboards **What problems is Adobe Analytics solving and how is that benefiting you?** It is helping us to understand the user behavuior ### 11. Lacking integrations **Rating:** 3.0/5.0 stars **Reviewed by:** Leticia Q. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** Robust visualization offers and web analytics features. **What do you dislike about Adobe Analytics?** It does not ingest data from our crm or our Marketo instance. **What problems is Adobe Analytics solving and how is that benefiting you?** It helps us get valuable insights from our new website. ### 12. EASE of USe **Rating:** 5.0/5.0 stars **Reviewed by:** Dinesh K. | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** The workspace options and seamless integration **What do you dislike about Adobe Analytics?** You need to jump to other product like CJA for additional data insights **What problems is Adobe Analytics solving and how is that benefiting you?** It is giving insights about the customers and anonymous users ### 13. Easy reporting across multi sources much better then GA4 **Rating:** 4.0/5.0 stars **Reviewed by:** Adam L. | D, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** reporting and widgets and custom evars and events **What do you dislike about Adobe Analytics?** API connections and upload bulk data should be much easier **What problems is Adobe Analytics solving and how is that benefiting you?** segmenting audiences across different platforms and use it with easy process ### 14. Customizable but expensive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** AA is very customizable. We can capture events and data in a variety of ways. The SDK has been helpful in streamlining the implementation. Our users able to build dashboards easily when they are trained up. **What do you dislike about Adobe Analytics?** AA is expensive to own. It takes a lot to implement properly and to use it at scale. There is a steep learning curve. **What problems is Adobe Analytics solving and how is that benefiting you?** Basic site event/data capture and reporting. ### 15. Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Liz F. | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** I like the Different ways to segment data **What do you dislike about Adobe Analytics?** I find it not as intuitive as Google analytics **What problems is Adobe Analytics solving and how is that benefiting you?** It helps us make informed decisions based on data ### 16. Opinion of Adobe Analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Neha B. | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** User Interface and Ease of use with real-time data **What do you dislike about Adobe Analytics?** Ever changing methods of building metrics **What problems is Adobe Analytics solving and how is that benefiting you?** It's solving our daily web analytics need to improve user exp. ### 17. Adobe analytics is the best enterprise data tool **Rating:** 4.5/5.0 stars **Reviewed by:** Meghan P. | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Analytics?** big data, good for data science algos, drag and drop workspace **What do you dislike about Adobe Analytics?** manual to implement tags; data is not real time **What problems is Adobe Analytics solving and how is that benefiting you?** understand our website performance ### 18. make data driving decision using insight from Adobe analytics **Rating:** 5.0/5.0 stars **Reviewed by:** pradeep j. | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** great integration with rest of Adobe martech stack **What do you dislike about Adobe Analytics?** no sandbox for demo or present to prospect clients **What problems is Adobe Analytics solving and how is that benefiting you?** helping marketing team make data drive-in decisoin ### 19. 100% Recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** With tons of out of the box features, Adobe also provides the ability to also customize at scale your analytics to meet your organizations needs. With a partnership with your web dev team, anything is possible to track. **What do you dislike about Adobe Analytics?** So many products to connect with and to, where to begin! **What problems is Adobe Analytics solving and how is that benefiting you?** Tracking and reporting web metrics with one SDR across multiple domains ### 20. Adobe Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** sumit s. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** Powerful insights, customizable dashboard, robust segmentation, AI driven automation **What do you dislike about Adobe Analytics?** Steep learning curve, complex set up, expensive, slow UI **What problems is Adobe Analytics solving and how is that benefiting you?** Yes always helping ### 21. Its really good though not better than GA **Rating:** 3.5/5.0 stars **Reviewed by:** shivayogi H. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** Primarily on the metrics and dashboard.1 **What do you dislike about Adobe Analytics?** some usability aspects and navigation... **What problems is Adobe Analytics solving and how is that benefiting you?** minly decision making ### 22. Great Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Priscila S. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** Ease of use, Attribution model **What do you dislike about Adobe Analytics?** Dashboards could improve the dashboards **What problems is Adobe Analytics solving and how is that benefiting you?** reports and implementation ### 23. Adobe best in class analytics software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** the flexibility and that I am able to custom build anything I want **What do you dislike about Adobe Analytics?** sometimes it takes a very long time to load or refresh data, even if the dataset is not that complex **What problems is Adobe Analytics solving and how is that benefiting you?** it helps us optimization our experience and understand how are visitors are engaging with our products ### 24. Adobe Analytics - Customer Insights at your fingertips **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2025 **What do you like best about Adobe Analytics?** The user friendly UX, the drag and drop features make it easy for anyone to pick up **What do you dislike about Adobe Analytics?** You can't easily share segments, this is a massive bug bare for everyone using AA **What problems is Adobe Analytics solving and how is that benefiting you?** How our customers use the website ### 25. Analytics in a nutshell **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** The flexibility of the data, the Adobe Workspace tools, **What do you dislike about Adobe Analytics?** Although CJA is the future, little is done to support reporting tools like Report Builder. This is still a needed tool, but it hasn't been upgraded or modified since Omniture days. **What problems is Adobe Analytics solving and how is that benefiting you?** Analyzing customer paths within a channel is great. ### 26. Adobe Analytics has been transformative **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Analytics?** It is relatively easy to use and allows business users to easily access reporting **What do you dislike about Adobe Analytics?** It does not allow you to easily go back and fix historical data **What problems is Adobe Analytics solving and how is that benefiting you?** It allows me to understand customer behavior and I can determine what features on our site perform well ### 27. It is good. It has all the things I need in an analytical tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** I like how it is easy to drag & drop metrics or dimensions when creating reports. **What do you dislike about Adobe Analytics?** I wish the visuals were more advanced. I currently use Tableau to create better visualizations. **What problems is Adobe Analytics solving and how is that benefiting you?** Im able to identify trends and identify what campaign is working/what is not. ### 28. Great experience using Analytics to drive insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** Easy to setup and easy to navigate to build insights **What do you dislike about Adobe Analytics?** It has a long processing time - waiting for everything to load is a pain. Especially when combining visualizations with dataloads **What problems is Adobe Analytics solving and how is that benefiting you?** Insights into customer behavior and responses to A/B testing ### 29. A consumer of analytics data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Analytics?** I'm able to find all the related metrics I need to do my daily work **What do you dislike about Adobe Analytics?** it's slow to generate reports and when creating dashboards **What problems is Adobe Analytics solving and how is that benefiting you?** vibility in how our digital assets are performing, profile creation, website engagement and digital performance ### 30. Good Product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** Ease of use of Analytics. Easy to learn and pick up in a short amount of time. Good for Self Serv **What do you dislike about Adobe Analytics?** The Admin Portal design looks a bit outdated and hard to use **What problems is Adobe Analytics solving and how is that benefiting you?** Tracking traffic and understand user traffics ### 31. Significant Performance Analysis on Digital Marketing Channels **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** visualizations and computed metrics to calculate impact at numerous variations of metrics to illustrate data story **What do you dislike about Adobe Analytics?** Learning curve for new users due to robust features provided **What problems is Adobe Analytics solving and how is that benefiting you?** Visibility into digital campaigns and organic traffic to analyze impact and trends ### 32. deep dive and drill dive on data segments traffic source etc **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** super detailed and accurate in every analysis capable to put together different variables in the same dashboard **What do you dislike about Adobe Analytics?** limited in the integration with offline data but recovered bz cja **What problems is Adobe Analytics solving and how is that benefiting you?** identifying crucial data and turning them into commercial actionable insights ### 33. Good reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Analytics?** How you can manipulate it how you like when it comes to evar and kpis. **What do you dislike about Adobe Analytics?** How specific the hit, visit, visitor levels are. Educating this has been hard. **What problems is Adobe Analytics solving and how is that benefiting you?** revenue, orders, uits and other kpis, including site behaviors ### 34. Adobe Analytics summit review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** The ability to create many reports on many dimensions and metrics across many components and pages **What do you dislike about Adobe Analytics?** I wish it was able to do relational table reports **What problems is Adobe Analytics solving and how is that benefiting you?** Helping us determine ROI on which pages to keep or remove ### 35. Great tool to capture the performance of your campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Analytics?** Easy to use, implement and goo customer support **What do you dislike about Adobe Analytics?** only captures digital analytics, you need to depend on other analytics tools for other channels **What problems is Adobe Analytics solving and how is that benefiting you?** identifying which channels are more helpful and creating more business for us ### 36. Adobe analytics review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** the easy of use and how easy it is to add filters for what you are looking for **What do you dislike about Adobe Analytics?** almost the simplicity of it and second guessing If I missed something **What problems is Adobe Analytics solving and how is that benefiting you?** providing even better data ### 37. Adobe Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Analytics?** KPIs and reporting are great.. ease of implemenation **What do you dislike about Adobe Analytics?** metrics for tracking the license is not available in admin module. Access management could be refined **What problems is Adobe Analytics solving and how is that benefiting you?** tracking the user behavior metrics, retrageting ### 38. Ready-to-use tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** Ease of use and intuitive interface, facilitating first contact. **What do you dislike about Adobe Analytics?** Sometimes it crashes and there is some instability in generating reports. **What problems is Adobe Analytics solving and how is that benefiting you?** It helps me analyze data and make data-driven decisions. ### 39. helpful product but limited **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Chemicals | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** I like the customization of capturing metrics and dimension **What do you dislike about Adobe Analytics?** limited updates for the product, new products developed to be used as add ons **What problems is Adobe Analytics solving and how is that benefiting you?** User behavior online, customer journey (ish) ### 40. Campaign Tracking Journey on Adobe Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2024 **What do you like best about Adobe Analytics?** It is very easy to intigrate and implement, it will trcak the accurate data when compared to other analytic platorms like google analytics etc. This one widely used analytic tool now a days. It will be very helpful optimising the Performance of the campaigns throuth its accurate data insights. **What do you dislike about Adobe Analytics?** In Adobe Analytics Due to attribution difference, meta data is not that much accurate when compared google ads data. **What problems is Adobe Analytics solving and how is that benefiting you?** After Implementing the Adobe analytics, we are getting more accurate data tracking for our campaigns. This enables us optimise, and to take proper decisions on the campaigns. ### 41. Define Data Driven Strategies using Adobe Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** SHIPRA . | Key Account Manager , Apparel & Fashion, Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2024 **What do you like best about Adobe Analytics?** Its simple and attractive user interface makes the analysis very easy and can easily be managed bh non-Tech teams and thus reduce the user dependency on IT experts. It also allow users to perform and create a live and custom dashboard which help them to gain deep insights and define data-driven strategies. Also, it allow users to communicate and work collaboratively on any project. **What do you dislike about Adobe Analytics?** It does not provide any platform to share feedback regarding functionality of Adobe Analytics which restricts them to optimise this product according to user review. Also, it does not provide adequate storage which restricts users to work on long-term project. **What problems is Adobe Analytics solving and how is that benefiting you?** Its mobile application helped us a lot to perform the basic analytics and track the development of projects easily through mobile phone. Its pilot version also helped new users of our organisation to have a better understanding about this product. Post that, they can switch to the paid version of this product. ### 42. My insights with Adobe Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** pavan k. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2024 **What do you like best about Adobe Analytics?** The best thing about Adobe Analytics is it offers the real time insights to make business decisions quickly and it has some great feautures like user-friendly, more helpful tool for large enterprises who are seeking detailed actionable insights. **What do you dislike about Adobe Analytics?** Had some issues with the steep learning curve which can be a big challange to the new users. **What problems is Adobe Analytics solving and how is that benefiting you?** It solves the fragmented data problems by providing real time insights with the customer interactions acorss multiple chaneels. ### 43. Unlocking Marketing Mastery: A Review of Adobe Analytics **Rating:** 2.5/5.0 stars **Reviewed by:** Abhishek C. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2024 **What do you like best about Adobe Analytics?** Adobe analytics has the best feature of Multichannel attribution which help to Marketer to take key descisions while managing multiple platforms. **What do you dislike about Adobe Analytics?** Complexity with the data reports, requires proactive management & cost. **What problems is Adobe Analytics solving and how is that benefiting you?** We have created different views & flows specific to the marketing channel. On daily basis such a views help us to understand how the different marketing platforms are performing. It gives us a deeper understanding of every touchpoint of the user journey within our UI experience. ### 44. Best software for ananlytical study **Rating:** 4.0/5.0 stars **Reviewed by:** Sukkrish K. | Senior Business Director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about Adobe Analytics?** Indepth data points to get more insights **What do you dislike about Adobe Analytics?** Interface is my dislike. Should be easier to use **What problems is Adobe Analytics solving and how is that benefiting you?** To arrive ar market and consumer understanding it helps to a larger extent ### 45. Best Tool in the domain With Heavy costing. **Rating:** 4.0/5.0 stars **Reviewed by:** Abhinav S. | Senior Software Engineer, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2023 **What do you like best about Adobe Analytics?** Adobe Analytics is an effective and powerful tool for data analytics with tremendous features of getting data insights in several forms. Also addition to this its ability to provide a good dashboard to make it easy to understand the data and map it based on our own requirements is quite impressive. Apart from this, there is some learning curve but that gives ease of Integration to the developers. **What do you dislike about Adobe Analytics?** Adobe Analytics is a good analytics tool but comes with some down times in terms of costing. But I would say for the large-scale industry that really wants to gather their User information and wants to work towards User retention, in that case for them it is an investment. **What problems is Adobe Analytics solving and how is that benefiting you?** Using analytics we can get several benefits in terms of Mobile development and OTT specific to check that where the user is landing most of the time and utilise these all sets of data to cater the user. ### 46. Adobe Analytics is a very powerful web based analytics tool or BI tool. **Rating:** 5.0/5.0 stars **Reviewed by:** RAHUL G. | Data Analyst, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Adobe Analytics?** Best thing about Adobe Analytics is the real time data tracking which is very important for create correct visualisations and dashboards, we can import data from multiple data sources which makes it very convinient to create the ETL workflow. **What do you dislike about Adobe Analytics?** I think the price of the product is relatively high and also I would like to point out that its take relatively longer time when we connect it with other websites. **What problems is Adobe Analytics solving and how is that benefiting you?** Iy is helping me to create data driven business solutions for the organisation I am currently working, Adobe Analytics tracks user behavior, such as page views, click-through rates, and conversion rates, helping you understand user preferences and optimize your digital presence.Adobe Analytics offers real-time data, enabling you to respond quickly to changing market conditions, identify issues promptly, and seize opportunities as they arise. ### 47. Gained helpful user insights! **Rating:** 4.5/5.0 stars **Reviewed by:** Blake M. | Enterprise Sales Development Representative, Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Adobe Analytics?** The simplicity this platform provides me to understand user behaviors is paramount to the sucess I've seen in my role. **What do you dislike about Adobe Analytics?** Sometimes the data to process is rather manual, but still saves me a TON of time. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe helps me solve areas on my digital assets that need attention so I don't lose potential customers. Its helps me convert new customers at a much higher rate than before implementing. ### 48. Adobe Analytics Review **Rating:** 5.0/5.0 stars **Reviewed by:** Mohammed h. | Warehouse Operative, Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2023 **What do you like best about Adobe Analytics?** *Adobe Analytics is valuable for businesses *it provides in-depth insights into website and application performance. *robust reporting analysis and optimization * customizable dashboards, It gives comprehensive data analytics , Users can access real-time data , marketing to specific audience , advance data visualisation . **What do you dislike about Adobe Analytics?** 1. Expensive specialy for small businesses 2. Implementation is time consuming 3. Need a separate resource to handle 4. Complexity user interface 5. Data privacy concerns in different regions **What problems is Adobe Analytics solving and how is that benefiting you?** By using the insights provided by Adobe Analytics, businesses can gain a competitively, reduces reliance of guess work and wrong decisions and business can be developed and tracked accordingly to users behaviour . ### 49. High levelof customization **Rating:** 4.5/5.0 stars **Reviewed by:** Azriel J. | Customer Service Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Adobe Analytics?** I like that it offers robust tracking capabilities, allowing the company to gather a wide range of data on user interactions with our website and app. In addition , Adobe Analytics provides a high level of customization , enabling the company to tailor reports and dashboards to our specific business needs . **What do you dislike about Adobe Analytics?** Two cons for us using this software were one, advance features were too expensive because the company is small and we had a limited budget to work with. The second is that running Adobe Analytics was resource-intensive in terms of server capacity, which needed additional infrastructure investment . **What problems is Adobe Analytics solving and how is that benefiting you?** The real time reporting feature is great because it allows us to react quickly to changing trends and user interactions. Also, it integrates seemlessly with other Adobe Marketing Cloud products. All in all our business performance has increased because of this software. ### 50. adobe analytics is helpful for data analysis in marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Janvi T. | Vendor & Business Development Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2024 **What do you like best about Adobe Analytics?** most likable and considerate thing is that it brings all the data which is required under one platform and we can utilise it for various purposes and can help to creat better foundation of supporting customers **What do you dislike about Adobe Analytics?** it is a bit tricky to use but just initially **What problems is Adobe Analytics solving and how is that benefiting you?** After collecting all data of clients, adobe is helping me to analyse it very pricisely. It is also ideal way to share data across various technological functions ## Adobe Analytics Discussions - [What Software Reports Google Shopping Search Term Attribution?](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) - 1 comment, 1 upvote - [How I do?](https://www.g2.com/discussions/adobe-analytics-how-i-do) - 1 comment, 1 upvote - [1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.](https://www.g2.com/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) - 1 comment, 1 upvote - [What else are you using adobe analytics for?](https://www.g2.com/discussions/34437-what-else-are-you-using-adobe-analytics-for) - 1 comment, 1 upvote - [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) - 2 comments - [View Adobe Analytics pricing details and edition comparison](https://www.g2.com/products/adobe-analytics/reviews?page=5&source=search§ion=pricing&secure%5Bexpires_at%5D=2026-07-09+12%3A07%3A01+-0500&secure%5Bsession_id%5D=8bbc7243-9a98-48ef-af55-4efc1c67295a&secure%5Btoken%5D=5faaa361f6d2bca69ca645b83642362d4a5227ce8edd43e63a3c61387e6e61c0&format=llm_user) ## Adobe Analytics Integrations - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Adobe Experience Manager Guides](https://www.g2.com/products/adobe-experience-manager-guides/reviews) - [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews) - [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Display Ad Network](https://www.g2.com/products/google-display-ad-network/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Salesforce Marketing Cloud Intelligence (formerly Datorama)](https://www.g2.com/products/salesforce-marketing-cloud-intelligence-formerly-datorama/reviews) - [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) - [Windows 11](https://www.g2.com/products/windows-11/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) ## Adobe Analytics Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **Audiences** - Audience Insights - Segmentation **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Data Analysis** - Dashboards - Visualizations - Advanced Filtering **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking **Data Analysis** - Analysis - Data Interaction **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Decision Making** - Data Visualizations - Report Generation - Data Unification **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Generative AI** - AI Text Generation - AI Text Summarization **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Adobe Analytics Alternatives - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,575 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,873 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,780 reviews)