--- title: Adobe Analytics Reviews meta_title: 'Adobe Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1217 reviews by the users' company size, role or industry to find out how Adobe Analytics works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 1217 scale: '5' date_modified: '2026-06-30' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Analytics Reviews **Vendor:** Adobe **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.2/5.0 **Total Reviews:** 1,217 ## About Adobe Analytics Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications. ## Adobe Analytics Pros & Cons **What users like:** - Users highlight the **advanced segmentation and customizable dashboards** of Adobe Analytics for effective data analysis and visualization. (84 reviews) - Users highlight the **advanced segmentation and customizable dashboards** of Adobe Analytics, enhancing data analysis and visualization. (77 reviews) - Users find Adobe Analytics' **ease of use** enhances their experience, making data analysis and visualization straightforward. (74 reviews) - Users value the **advanced data analysis** features of Adobe Analytics, enabling insightful decision-making and performance measurement. (59 reviews) - Users find Adobe Analytics' **reporting features** invaluable for making informed decisions and understanding user behavior. (37 reviews) - Data Analysis (33 reviews) - Users value the **accurate data insights** provided by Adobe Analytics for optimizing campaign performance and decision-making. (31 reviews) - Analysis Capabilities (30 reviews) - Capabilities (29 reviews) - Customization (25 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring extensive training and resources for effective use of Adobe Analytics. (51 reviews) - Users face a **steep learning curve** with Adobe Analytics, making it complex to utilize effectively without training. (27 reviews) - Users find Adobe Analytics **expensive** , which may deter smaller teams from adopting the powerful tool effectively. (23 reviews) - Users experience **slow performance** with Adobe Analytics, particularly when handling large datasets and editing reporting suites. (23 reviews) - Users find the **complexity** of Adobe Analytics daunting, often requiring extensive training and time to grasp effectively. (18 reviews) - Complex Setup (18 reviews) - Users find the **difficult learning curve** of Adobe Analytics challenging, requiring significant time and training for effective use. (16 reviews) - Users find Adobe Analytics has a **steep learning curve** , requiring extensive training and making it less accessible for newcomers. (15 reviews) - Not Intuitive (15 reviews) - Users often find the **slow loading times** frustrating, especially with large data sets and complex reports. (15 reviews) ## Adobe Analytics Reviews ### 1. It's great to have user friendly **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Adobe Analytics?** Adobe analytics most factor is user friendly and it's helpful for mainly time saving compared to other tools. I am very much interested for analysing tools of Adobe. **What do you dislike about Adobe Analytics?** Nothing to saying dislike about Adobe analytics **What problems is Adobe Analytics solving and how is that benefiting you?** Future forecast, Data management ### 2. It's amazing to hear and learn something new in adobe **Rating:** 5.0/5.0 stars **Reviewed by:** Karthik H. | Lead, Digital Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2022 **What do you like best about Adobe Analytics?** The approach and well planned and organized Training session from each speecher. Something new learning from each topics, These kind of session will help upto date of Adobe knowledge **What do you dislike about Adobe Analytics?** There is not much dislikes in this session. Few session can elebration little more, apart from that nothing else to dislike in the sessions. Everything well and good. **What problems is Adobe Analytics solving and how is that benefiting you?** The topic of rolling dates, segments, workspace give us a broad understanding and work for daily routine. It's make easily tonuse the dashboard and other options in Adobe analytics. ### 3. My experience with Adobe Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Aviation & Aerospace | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2023 **What do you like best about Adobe Analytics?** Data visualization and reporting formats **What do you dislike about Adobe Analytics?** Complexity of the platform and intial learning curve **What problems is Adobe Analytics solving and how is that benefiting you?** Collecting datas from various platforms and analysing and throwing dashboards ### 4. Amazing Platform with very powerful integration mechanism **Rating:** 5.0/5.0 stars **Reviewed by:** Raawi M. | Lead Digital Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2022 **What do you like best about Adobe Analytics?** Adobe Analytics is always the best tool as it gets updated every month, there are release notes and you get 24/7 amazing support. It allows you to capture data in multiple report suites, you can use hardcoding or dynamic method, it is very flexible and also Launch is open source now. **What do you dislike about Adobe Analytics?** I believe they are very slow in implementing the feature requests, although customers can submit ideas/feature requeests but it depends on the engineering and product team if/when it will be implemented, but I believe they can do a better job at communicating it to the customers. **Recommendations to others considering Adobe Analytics:** Adobe Analytics is an amazing tool to get trended and behavioral data, I believe it can be paired with Hotjar or Decibel which can play sessions and we can see which section is the user most interested in, are they clicking on areas that do not have a CTA, because of Adobe we get the numbers so we can truly get a sense of which functionality we need to devote the time and resources to and which are very lightly used and just need maintenance and not much growth or improvement. Somebody passionate and willing to explore can learn so much if they love to explore, definitely worth it as it can be extremely useful. It is such a powerful tool with so many built-in dashboards: Standard, Custom and even Tutorials **What problems is Adobe Analytics solving and how is that benefiting you?** I believe we extensively use Classifications to import metadata which helps us understand the data in a much better manner. It serves as a mapping table like we have a company name and company code. revenue . This tool also helps us in understanding Marketing Channels, which gives us a good view of how we acquired the customers and we can focus more on channels that are not performing so well. ### 5. Adaptive & Stellar Analytics Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Raawi M. | Senior Tagging & Implementation Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2022 **What do you like best about Adobe Analytics?** The best part about Adobe Analytics is that it is very adaptive and you can have as many integrations as you require, they have data sources, data connectors, and customer attributes. They also have Data Warehouse and Data Feeds to send data to internal data warehouses and to merge everything with the CRM Databases, with Analysis Workspace, the amount of flexibility being offered is amazing. We can generate different attribution reports even though the admin console has a set attribution model for a particular variable, there are so many visualizations, and fallout and flow reports to understand the data and to tell a story. **What do you dislike about Adobe Analytics?** I believe everything in the tool is to love for, the only feature that I would like is they should offer a trial or a testing account so that users can get a feel of the product, so like Google Analytics is easy to use and experience by anyone who wants to learn, it should be same for Adobe, as currently, they do not have any such environments available for people who are not a customer **Recommendations to others considering Adobe Analytics:** I understand that Google Analytics is free but Adobe Analytics is a stellar product, it allows you to customize your implementation to a great level. With Tags(Adobe Launch) we have even greater flexibility and so many options to integrate with third-party products and data in order to have a complete view of the data, it is easy even for people who do not have a development background and the Analysis Workspace is an amazing tool as well. **What problems is Adobe Analytics solving and how is that benefiting you?** I believe we discover and uncover insights from data to make informed decisions, it is making lives better and decisions easier. It is like getting a snapshot of how your business is performing, and we can always eep dive by looking at Raw Data or looking at the nitty gritty of the tool. ### 6. Helpful! **Rating:** 4.0/5.0 stars **Reviewed by:** David G. | Specialist in web comms and digital analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Adobe Analytics?** How intuitive it is. Most features are simply drag & drop, so that speeds up the creation of any kind of projects. **What do you dislike about Adobe Analytics?** The implementation is kind of complicated, specially when it comes to migrate all the raw data from previous works. **What problems is Adobe Analytics solving and how is that benefiting you?** The integration with other marketing tools like emailing and targeting ones. ### 7. Great service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2023 **What do you like best about Adobe Analytics?** New thing that is introduced which make it more powerful **What do you dislike about Adobe Analytics?** Need little improve in processing and rest are good. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics can track most of goals simultaneously ### 8. Immediate data to analyze **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Adobe Analytics?** Drag and drop metrics, dimensions into the workspaces **What do you dislike about Adobe Analytics?** Does not display more than 400 rows in the workspace **What problems is Adobe Analytics solving and how is that benefiting you?** I can share segments and make it public ### 9. Ideal Solution Enabling Holistic Digital Customer Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Nafli M. | Senior Manager - Digital Marketing , Enterprise (> 1000 emp.) **Reviewed Date:** June 25, 2022 **What do you like best about Adobe Analytics?** As a B2B Marketer, Amazon Experience Cloud's ability to comprehensively track performance analytics, and optimize user journey experience across the different platforms to power our conversion funnel is what I like the best about all the interconnected applications of Adobe Experience Cloud that works in perfect synergy. **What do you dislike about Adobe Analytics?** Requires a lot of effort to learn and understand the tools to make the best use when compared to other pre-built easy-to onboard tools out there in the market. Complications and lack of support to integrate with non-Adobe tools to gather further data of customer journey. **Recommendations to others considering Adobe Analytics:** Definitely worth considering if you're ready to put in some effort and time to learn and understand the different product offerings, the technical usage details of the Adobe Experience Cloud. **What problems is Adobe Analytics solving and how is that benefiting you?** The biggest problem Adobe Experience Cloud solves for me and my organization is to help us connect the dots of our customer's user journey enabling us to provide a meaningful experience to them online. ### 10. In-depth Analysis Report Giver **Rating:** 4.5/5.0 stars **Reviewed by:** Nakshatra J. | Co Head, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2022 **What do you like best about Adobe Analytics?** The best feature of abode analytics is its in-depth report given to us based on the consumer preferences regarding our business. **What do you dislike about Adobe Analytics?** Predictive analysis of Adobe analytics is something I personally don't like. Most of the times their analysis has made our losses **What problems is Adobe Analytics solving and how is that benefiting you?** Our key problem was to understand the consumer behavior and to get proper report of their response regarding our products but the reports given by Adobe analytics is the solution. ### 11. Most advance analytic system out there **Rating:** 4.0/5.0 stars **Reviewed by:** Manmeet S. | Brand management, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Adobe Analytics?** The detaisl it provides when website or app data is measured **What do you dislike about Adobe Analytics?** It could have been a bit more simpler, it gets complex **What problems is Adobe Analytics solving and how is that benefiting you?** The data analytics for traffic and helps me makes an informed decision ### 12. Great informative event hosted by Adobe Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2022 **What do you like best about Adobe Analytics?** They have two tracks that accommodate beginner and advanced Adobe analytics users. Also, I am so happy the sessions are recorded that I can rewatch it. The sessions were packed with information so I definitely need to rewatch it for better understanding. **What do you dislike about Adobe Analytics?** Nothing. I think the sessions were well organized. I know it is an annual event. I hope that Adobe can host it more often with different emphases/topics throughout the year. **What problems is Adobe Analytics solving and how is that benefiting you?** As a researcher, I use Adoe Analytics to understand our website users engagement, reading habits and online behaviors to provide insights and thus improve the products. ### 13. Excellent Data-Gathering Tool For Big Data Insights. **Rating:** 4.5/5.0 stars **Reviewed by:** Aashna P. | Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2022 **What do you like best about Adobe Analytics?** The most helpful thing is the amount of granular data that it provides. It has been very helpful in client reporting aspects, and there is a lot of opportunity. **What do you dislike about Adobe Analytics?** Sometimes creating unique segments becomes tricky . It would be helpful to have a quick access guide along with some insights on the data combinations you can gather. **What problems is Adobe Analytics solving and how is that benefiting you?** The biggest issue during paid search campaigns is how to quanitfy the data and performance of ads. Adobe does an excellent job in helping us close that final loop to understand how people are interacting with our ads. ### 14. Great Insights for Digital Analytics but lack customizations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Adobe Analytics?** I'm a marketing ops manager who has to report on the analytics for campaigns, the website traffic and monitoring the KPIs and making decisions based on them. The analytics provided in a clear, intuitive and simplistic manner has helped me in my daily reporting a lot. Coming from a computer science background and not being a core marketing person I'm confident to say that the tool is easy to use and has a very small learning curve which would really help people from different backgrounds. **What do you dislike about Adobe Analytics?** Although the insights and the reports generated by the tool are good enough but they can be more comprehensive and should allow people to have the ability to customize segments so they can focus on the channels that they are interested in rather than the generic insights that most of the tools these days are providing. **What problems is Adobe Analytics solving and how is that benefiting you?** The integration with Marketo and the ability to feed leads into the CRM has been a great help as it's a unified platform and people are moving from a distributed Martech stack to a more unified approach. ### 15. very useful and intuitive **Rating:** 4.0/5.0 stars **Reviewed by:** Patricia A. | Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2022 **What do you like best about Adobe Analytics?** the wide range of options to discover the insights **What do you dislike about Adobe Analytics?** to learn how to use it (like every single tool) **What problems is Adobe Analytics solving and how is that benefiting you?** Discovering at a glance not only the strengths but also the weakness ### 16. I solve design problems via Adobe and so far it's the only company I reply on **Rating:** 3.5/5.0 stars **Reviewed by:** Adeel A. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2022 **What do you like best about Adobe Analytics?** Cloud share with the clients and the customer journey help me manage all the programs i have woth Adobe and its content and commerce feature. Nobody else in the market is letting me connect my Adobe files with them **What do you dislike about Adobe Analytics?** Data insights should have more KPIs. Every content and pictures should have the file details in there as well so i can figure out which client is getting low res files and which is my hi res client so i can optimize my computer and the files according to that **Recommendations to others considering Adobe Analytics:** better experience in terms of deliveries, feedback and progress tracking **What problems is Adobe Analytics solving and how is that benefiting you?** I need to use multiple tools in order to deliver what I have produced with Adobe products and I believe Adobe experience cloud has solved all the problems i was facing in supporting and tracking my client's progress ### 17. Easy to use even for non-experience person in analytics. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2022 **What do you like best about Adobe Analytics?** UX, drag and drop principle, and report sending to specific email on specific time. **What do you dislike about Adobe Analytics?** The pre-sets don't usually work so well. Even if you make your own, you still need to check everything if you have new object to analyze. **What problems is Adobe Analytics solving and how is that benefiting you?** Showing the direction where the priorities of new solutions should be, and making it with data and not by guessing. ### 18. Customizable and Powerful Analytics Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Mark P. | Senior Business Intelligence Manager at Sky Betting and Gaming, Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2022 **What do you like best about Adobe Analytics?** Extremely customizable in terms of the way it captures the data and how it can be configured in a way specifically for a business needs. The ability to breakdown virtually any variable by anything else means deep dives are quick and easy making in-tool analysis quick and easy. Some of the more advanced features such as the in-tool AI, anomoly detection etc... can put some powerful tools at analysts and marketeers fingertips. **What do you dislike about Adobe Analytics?** The fact it is so customizable makes implementation more complicated. And it is impossible to find comprehensive documentation because it can be used and implemented differently across companies. This all makes the learning curve for Adobe Analytics is steeper than some counterparts which often puts stakeholders off. **What problems is Adobe Analytics solving and how is that benefiting you?** Understanding how our users use our products and off the back of that we are improving what we design and build for our customers. It influences our marketing and measuring success of our marketing efforts. It helps us keep our customers safe. ### 19. Dig deeper into your data with Adobe Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** A J. | P, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2022 **What do you like best about Adobe Analytics?** You can get into all the nitty gritty details as well as get a very high overview. **What do you dislike about Adobe Analytics?** The documentation is not up to par. Also there is no trial version or a standard version that firms can sign up for. **What problems is Adobe Analytics solving and how is that benefiting you?** Customizable events and micro conversions in addition to macro conversions. Cross campaign tracking. ### 20. Adobe Experience: Quite Good overall **Rating:** 3.5/5.0 stars **Reviewed by:** Ng Y. | Senior Digital Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2022 **What do you like best about Adobe Analytics?** I like the workspace; fast and easy to use. Setting up conversion variables is also relatively easy. **What do you dislike about Adobe Analytics?** No live data collection. Need to wait for a few hours to get it **What problems is Adobe Analytics solving and how is that benefiting you?** Visit-based problems ### 21. Adobe is providing Insights from a recognized source with stellar reputation. **Rating:** 4.5/5.0 stars **Reviewed by:** Harry A. | Dir/PMO/IT, Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2022 **What do you like best about Adobe Analytics?** Adobe provides a simple and powerful tool for collecting and sharing information. The tool can help analyze data effectively. It provides valuable insight into the area being parsed. Also in that same sphere the tool provides you the ability to quickly and efficiently parse through data from multiple sources. the only catch is that you need to understand how to cleanly and effectively gather data from multiple sources which is a more difficult job than it seems. Keep in mind that in addition to great software you have an excelent team behind the curtain to help with your implemenattion and execution of the product. **What do you dislike about Adobe Analytics?** I was troubled by the inability to differentiate data sets. I wanted to have more flexibility in deciding what data is valuable and which is not. The interface for the dashboard was sub´optimal and therefore we did not employ in production. We found the interface to be difficult to manuever and not efficient in its implementation. Overall it was difficult to use the APIs to map our existing data structures to the adobe format but we were able to complete the process wth Adobe´s help. The last note on what we were less than impressed with was the cost structure. The original deal was heavily waited on data consumption and this was difficult as we have too much to overcome before wecould be efficient. Instead we were able to work with the team to gain better terms. **Recommendations to others considering Adobe Analytics:** I highly recommend the product because it integrates with Adobe QC and other items from the family of products. It also has ways to be able to extract data from most DB´s. You should make sure that any data that you want to parse is in strucutres supported by Adobe and its family of software, doing so will speed up the process immensly and provide for a smoother transition from whatever you were using before. I am most excited about the upcomming release f the product as it provides new and exciting features. **What problems is Adobe Analytics solving and how is that benefiting you?** The tool allows better market segmentation and improved understanding of customers. It also increases your competitive advantage in the markeplace. Overall it provides excellent value for the cost. Once we conducted a comparison, it was evident that the product offered excellent value. We were also working to gain better customer retention and imrpove turns in the online enviornment. The tool was able to help us better gauage our customers and provide more valuable products and services. We hope to continue to use the software to improve our overall ability to gain and retain new customers as well a netter understand the needs and expectations of consumers. ### 22. Adobe Analytics Workspace **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2022 **What do you like best about Adobe Analytics?** I like the tagging features and being able to quickly put segments together. I also like the quickness of freeform tables. **What do you dislike about Adobe Analytics?** Limitations of exporting workspace visualizations raw data. Limitations in flow and funnel visualizations of putting in specific information. **What problems is Adobe Analytics solving and how is that benefiting you?** It is solving quick Ad Hoc analyses and understand our purchase path a little bit better and some friction points helpful. ### 23. A Powerful Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2022 **What do you like best about Adobe Analytics?** I like how easy the product is to learn, leading to quickly getting up-to-speed in a new environment. The amount of Adobe training available on Experience League or YouTube has been super helpful. **What do you dislike about Adobe Analytics?** There is a lot to learn! I think the lack of dummy data available for learning is a shame, as it forces the user to potentially make errors with live data. It would be a great training tool to use Adobe traffic as an example for users, helping create real-life scenarios to learn from. **What problems is Adobe Analytics solving and how is that benefiting you?** I analyze visitor interactions across channels and create insights based of the data for decision makers. I am also available for ad-hoc reporting or monthly reporting, helping product owners understand how their channels are working (or not). ### 24. Help you get into Digital Analytic World! **Rating:** 4.0/5.0 stars **Reviewed by:** Renee K. | Digital Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2022 **What do you like best about Adobe Analytics?** It's an easier tool to grab data and make visualization for reporting **What do you dislike about Adobe Analytics?** Data implementation is a bit difficult and it's better to understand a lot of backend logic **What problems is Adobe Analytics solving and how is that benefiting you?** To easily let someone who don't know data to view the performance and user interactions quickly ### 25. Ensure your execution is still completely lined up with our business needs **Rating:** 5.0/5.0 stars **Reviewed by:** Aura N. | Unit Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2022 **What do you like best about Adobe Analytics?** Meet with the entrepreneur or potentially examiners to survey the changing business needs. For any requirements or estimation potential open doors that are not presently being met by your execution, sort out some way to refresh your KPIs and estimation plans. Make sure to record your progressions in your BRD and SDR. **What do you dislike about Adobe Analytics?** Ensure your measurements and factors are as yet working admirably. Momentarily survey every one of your measurements and factors, arranged by significance to the business, to ensure that the information is gathering accurately. Start with your most pivotal measurements and factors - the ones related to your best 5 KPIs. To do this: Make dashboards to see month-to-month moved perspectives on your measurements and factors (or set up smart cautions for everyone) to guarantee you're getting the information you expect, and the information is right. Assuming that you track down any inconsistencies, look at your information layer, label chief principles, and handle rules to discover the reason why. Re-run the Analytics Health Dashboard to screen wide patterns of your measurements and factors. Try not to permit your execution to get swollen with measurements and factors you needn't bother with. Incapacitate measurements or factors that the business never again needs or employments. You might need to erase or reuse them later. **What problems is Adobe Analytics solving and how is that benefiting you?** Invigorate your KPIs. Since you have an invigorated perspective on the business objectives, reconsider whether you have to be sure to pick the 5 most significant Key Performance Indicators (KPIs). You can have 5! These KPIs can be measurements like income, or determined measurements, for example, income per visit, and the measurements can have factors also. Allude to Define your Top 5 KPIs for more data. ### 26. Adobe Analytics does great analysis. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2022 **What do you like best about Adobe Analytics?** The most significant part of Adobe Analytics is the flexibility in its integration. You can use Adobe Launch as much or as little as your circumstances allow, with a lot of flexibility given to adapt to a multitude of complex setups. The 'blank sheet' style of integration can be daunting at first - but with the proper planning, technical knowledge, and persistence behind it, it'll be one of the most powerful tools in a data suite. I personally love Adobe Analytics and would undoubtedly recommend it for the correct use cases. **What do you dislike about Adobe Analytics?** It's greatest strength in many ways it's greatest weakness - Adobe Analytics isn't a "plug and play" type of platform and requires many hours of planning, requirement gathering, and a strong strategy behind it before any analysis is done. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics allows us to achieve analysis on a global scale - both geographically, demographically but most importantly, technically. Adobe Analytics gives us the ability to do analysis with persistent data across several brands, platforms, and digital technologies in minutes. ### 27. Adobe Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Jyotika R. | Zonal Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Adobe Analytics?** The feature that allows mixing, matching, and analyzing data throughout the customer journey is fantastic. it is a part of the Adobe Marketing cloud along with other products such as social marketing, test, and targeting. It includes predictive marketing capabilities like audience and data management, which would help predict which campaigns are helpful. **What do you dislike about Adobe Analytics?** Paid part, Premium Consulting Or say Integration Services No free trials or demos are on the go. Pricing part the mobile applications are not there, which should have been a part of ios and play store **What problems is Adobe Analytics solving and how is that benefiting you?** As I am into Advertising & Marketing Industry I have chosen the best Adobe as apart because it helps to predict the running campaigns among them which is the best. I can do the Analysis so easily and can report something which I want to. i can even customize it the way I want. ### 28. Used to love it, but now it's so slow **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2022 **What do you like best about Adobe Analytics?** The tracking in Adobe Analytics is second-to-none. There are so many customizations available, the reporting is outstanding, and you can literally track anything (if you know how to set it up, of course). **What do you dislike about Adobe Analytics?** Reports are very slow to load, it's not easy to log into the tool sometimes, and it takes a developer to implement just about anything. Also annoyed that they got rid of DTM. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics have us a huge reporting edge at our agency until Google Data Studio was released. ### 29. Adobe Analytics a powerful Analytics tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2022 **What do you like best about Adobe Analytics?** One of the best tool to understand customer engagement and behaviour.Very easy to share and understand. Easy to track dashboards. Presence of global filters make work easy with multiple reports.Multiple reports can be created. Perfect tool for website analysis **What do you dislike about Adobe Analytics?** There is no proper learning tutorial. Data pulling takes time .product is limited features with respect to Visualization. Filtering is not easy. Some workspaces miss autosave feature **What problems is Adobe Analytics solving and how is that benefiting you?** Useful for website analysis to understand the different KPIs with respect to traffic, customer engagement , feature usage, refferal traffic etc. Used for bringing insights and analysis to improve important KPIs ### 30. Adobe Analytics is a fantastic tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Adobe Analytics?** It is very intuitive and I what I like most is the possibility to make great dashboard in workspace. **What do you dislike about Adobe Analytics?** If you do not have the approrpiate training, it is difficult to start at first. **What problems is Adobe Analytics solving and how is that benefiting you?** I use Adobe everyday for my clients ### 31. Great solution for in-depth data analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2022 **What do you like best about Adobe Analytics?** Adobe Analytics allows for a lot of customization with the ability to correlate many different dimensions to get a better understanding or what is happening and where. **What do you dislike about Adobe Analytics?** The cost is probably the largest issue... While the tool is a powerful solution, some features can be hard to make a case for within my organization due to budget constraints. **What problems is Adobe Analytics solving and how is that benefiting you?** We use Adobe extensively as our primary analytics package, using both the "in-product" tools as well as the Raw Data feeds to populate the bulk of our data lake. We use this to track generic usage to specific project needs and everything in between. ### 32. Adobe analytics-omniture **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 29, 2022 **What do you like best about Adobe Analytics?** Capturing the production traffic to generate the workload model, this is the best tool. You can easily identify filters for the data you need. Also, you can identify the agent call in dev tools easily, so easy to simulate. **What do you dislike about Adobe Analytics?** Althought the numbers got generated very easily once you have the setup in place but ferching exact data need filters which you should be aware of. Also, the agent calls took high RT. **What problems is Adobe Analytics solving and how is that benefiting you?** I have used Adobe analytics also known as omniture for capturing the production traffic and have used the numbers in performance testing to generate the workload model. ### 33. Adobe product is really outstanding in certain aspects but may be lagging or fails in others **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2022 **What do you like best about Adobe Analytics?** The amount of detail that was put into the product and also the amount of information it displayed at a certain point. **What do you dislike about Adobe Analytics?** The lag on my end it was very inconsitent at times and also may display wrong information but overall a great product **What problems is Adobe Analytics solving and how is that benefiting you?** The problem adobe analytics is solving for me is that they help clasify data which helps me in the long run ### 34. Nice app for office work **Rating:** 5.0/5.0 stars **Reviewed by:** Tushar G. | A, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2022 **What do you like best about Adobe Analytics?** It is the very user firendly app and everyone can use it it is very easily to handle by a fresher also **What do you dislike about Adobe Analytics?** The plan rates are somewht high otherwise my overall experience was very much good **What problems is Adobe Analytics solving and how is that benefiting you?** It is helping me alto in my all business works to analyze and handle ### 35. Useful tools you could use to gain insight & engagements **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2022 **What do you like best about Adobe Analytics?** Provides real-time data to make strategic decisions, it helps you make the right decisions, I mainly use Adobe analytics, seems to be the best amongst the lot, at least for me. **What do you dislike about Adobe Analytics?** The user interface is poor, could improve in terms of making the UI better, more seamless, easy to use, less cluttered, more organized, and it's harder to use if you're a newbie. **Recommendations to others considering Adobe Analytics:** It will take some time getting used to it, but it's worth it **What problems is Adobe Analytics solving and how is that benefiting you?** Saves time & energy in terms of gathering data organically, along with providing useful analytical tools to help add to my work, overall it's a great product to use. ### 36. Best pdf application and evry work is easy **Rating:** 5.0/5.0 stars **Reviewed by:** Srikanta P. | Aadhar, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2022 **What do you like best about Adobe Analytics?** All work easy just like when working i convert pdf format **What do you dislike about Adobe Analytics?** Nothing adobe is a good software all problem solved **What problems is Adobe Analytics solving and how is that benefiting you?** Advertising and paid version sohw adobe tjatswhy irrited ### 37. Adobe Analytics - My tool of choice for analytics. **Rating:** 5.0/5.0 stars **Reviewed by:** Dipali P. | Data Scientist/Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2021 **What do you like best about Adobe Analytics?** The way users can create reports in Adobe is effortless. Scheduling reports is beneficial. Report building is flexible & comprehensive. Adobe provides drag & drop workspace to quickly derive insights from data. Detailed segmentation & real time analytics. Complex data solutions. Integrate with other tools. Userfriendly inetrface. Sending reports automaticaly via email -save your time. Compare metrics to previous date range. Allow us to build easy to read & understand dashboards & reports for end users. **What do you dislike about Adobe Analytics?** It's not a good tool for transactional measurements as data keeps changing with minimal count every time for the same period. For frequent use first we need to train the user. They can improve their customer support. Can add more notes to graphs. **Recommendations to others considering Adobe Analytics:** Adobe Analytics is the best user-friendly analytical tool. Once you understand its functionality, it's handy to create reports & to schedule them for a specific time frame. With just drag & drop technology, so no need to write those complicated codes at all, thus saving your time & improving productivity. Csn create custome metrics & variables as per business needs. **What problems is Adobe Analytics solving and how is that benefiting you?** We are creating reports on monthly basis in Adobe to give more data insights to our clients to improve their product market. We do use its feature of predictive analytics. To see conversion funnel for specific product feature. Use segmentation to understand perticular feature usage. To calculate costing depending on the counts of that specific tag for a specific region. With the real time information of user,we identify issues,discover other possibilities & also measure KPI's. We do create interactive dashboards & user friendly reports for our clients to help them understand their customer behaviour. Can create custome metrics & variables as per business needs. ### 38. It is a great company! **Rating:** 5.0/5.0 stars **Reviewed by:** Nitansh B. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2022 **What do you like best about Adobe Analytics?** It's very helpful and is very great. Also it pays very well and is good for your knowledge. **What do you dislike about Adobe Analytics?** I don't dislike Anything. It's a great company. **What problems is Adobe Analytics solving and how is that benefiting you?** They are solving there customer support and that is benefiting me because it is making me help more customers! ### 39. Strong site analytics tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2022 **What do you like best about Adobe Analytics?** Ease of which we can slice and dice the data to answer the tough analytics questions. **What do you dislike about Adobe Analytics?** That they deprecated discover. Please bring it back! **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics helps us solve the site design questions we have along with media and campaign performance. ### 40. Analytical tool for online marketing and category teams **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2021 **What do you like best about Adobe Analytics?** Adobe Analytics provides some essential analytical data to e-commerce teams and marketers so that they can take actions and increase their ROI, revenue. It enables landing page reports such as landing page, traffic, bounce rate,engagement etc. Also its interface is easy to use an understanable. **What do you dislike about Adobe Analytics?** integration part was one of the most hard parts for us, you need to take supoort from an agency very well. Also it must be developed for mobile app analytics because, there might be some struggles with page based analysys for application. Alos, you may need Excel Adobe Report Builder for more advanced segmentation . **What problems is Adobe Analytics solving and how is that benefiting you?** We use Adobe Analytics as one of our digital analytics tools for tracking customers behaviour and tagging them. It is ubeneficial for measuring revenue, traffic, angagement values etc. Also, it is beneficial for us to compare the results with other analytics tools, to better understand the performans and reliability of all numbers. ### 41. Outstanding platform to review your audiences and customers website behaviour **Rating:** 5.0/5.0 stars **Reviewed by:** Zain A. | Director Of Commercial Sales, Enterprise (> 1000 emp.) **Reviewed Date:** November 02, 2021 **What do you like best about Adobe Analytics?** It's an extraordinary platform to track all the activities which are undertaken by your customers, prospects, users. I have managed to track all my website traffic data and put them to use by creating dashboards for better decision making for all marketing campaigns. The best thing about Adobe analytics is that I could manage to track multiple points sources at a time, unlike GA or Qlik. **What do you dislike about Adobe Analytics?** I could never say I found anything which I dislike about the platform but there is one thing that is complained about everyone who uses Adobe analytics is the price of the platform. If the pricing was a bit flexible for different small or medium organisations this platform would have been flawless. **What problems is Adobe Analytics solving and how is that benefiting you?** We were trying to find out that where is the traffic to our websites (UK/US/ASIA/EU/ANZ) coming from? So that we manage our budget for campaigns and allocate the budget for PPC's as per the results. Also, we were trying to find what our customers are interested in, what are the referring domains (Organic/social/email/etc) these metrics just to support our decision-making process. ### 42. Spring Cleaning Adobe Analytics Style **Rating:** 4.5/5.0 stars **Reviewed by:** Jasper v. | Mgr. Web Optimization, Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2021 **What do you like best about Adobe Analytics?** I attended the Spring Cleaning Adobe Analytics Style webinar and found it highly insightful. **What do you dislike about Adobe Analytics?** Nothing to dislike. It was a very insightful session. Would attend again next time. **What problems is Adobe Analytics solving and how is that benefiting you?** I've been using Adobe Analytics for many years in various roles across orgs and cannot imagine digital marketing reporting without it. ### 43. Perfect analytical tool **Rating:** 4.0/5.0 stars **Reviewed by:** Yash G. | Assistant System Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** February 02, 2022 **What do you like best about Adobe Analytics?** Adobe analytics is one of the best analytics software that i have ever used. It provides a wide variety of functions which are really very useful. We can easily customize the reports and export these reports in the pdf format. **What do you dislike about Adobe Analytics?** The thing which i didn't like about adobe Analytics is that only Limited functions are available. Customer service can be little bit improved. **What problems is Adobe Analytics solving and how is that benefiting you?** I am using Adobe Analytics for last one years and it has been great for me. This analytic tool is easy to understand and use. It makes my work easy and with the help of this tool i can easily import the pdf anytime. ### 44. Cloud speed is good but little less features **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2022 **What do you like best about Adobe Analytics?** Multiple features like API,less puzzling.I need.Interface should be little user friendly and less.cloud like aws offer AI,ML features like text processing, Language converters. **What do you dislike about Adobe Analytics?** User interfaces,login features,captcha,free period, limited features with free version,expensive Real time support service.some time it much time to upload in bucket **Recommendations to others considering Adobe Analytics:** Yes inwill **What problems is Adobe Analytics solving and how is that benefiting you?** Probelm solving is little less.more likely there is not much change which visible so i can say if you are changing it should visible to human eye.if people are change ### 45. Best Data Analysis Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2022 **What do you like best about Adobe Analytics?** We can easily and deeply analysis user's details. We can record the actions performed on site and can create report. Can measure the parameters like bounce rate, metrics overview and many more **What do you dislike about Adobe Analytics?** I'm actually getting lots of benefits from Google Analytics so as of now there is nothing to dislike **What problems is Adobe Analytics solving and how is that benefiting you?** Measuring parameters of the site, deep analysis of site, We can export data in multiple ways, data visualisation and reporting, so these all things can be done easily and fast with the single tool ### 46. Experience of Adobe Cloud **Rating:** 4.0/5.0 stars **Reviewed by:** Suyash G. | Senior Associate Account Manager , Retail, Enterprise (> 1000 emp.) **Reviewed Date:** July 06, 2022 **What do you like best about Adobe Analytics?** The tools that are being provided while using the platform **What do you dislike about Adobe Analytics?** There are certain limitations in adobe expereince cloud. **What problems is Adobe Analytics solving and how is that benefiting you?** It is providing great tools such as web analytics ### 47. You have so many options that it is difficult to use for non-technical marketers. **Rating:** 3.5/5.0 stars **Reviewed by:** Stefan v. | Conversational Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** October 22, 2021 **What do you like best about Adobe Analytics?** Adobe Analytics does not have sampled data. That is a big plus compared to Google Analytics (not the 360 version). Additionally, the workspace is very nice for creating analyses. **What do you dislike about Adobe Analytics?** In Adobe Analytics, you have so many possibilities that you need to be relatively technical to perform good analyses. Additionally, implementations are very difficult and expensive because there are few Adobe Analytics consultants in the market. You quickly end up paying a lot of money for consultants because they are scarce. **Recommendations to others considering Adobe Analytics:** I would only use it if you are a large corporation and have a lot of analytics experts. **What problems is Adobe Analytics solving and how is that benefiting you?** We use it to gain insight into customer behavior. We perform analyses with it and create dashboards for stakeholders. ### 48. Perfect analytics tool, paid. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Adobe Analytics?** Super fast data extraction. Flexible workspaces where one can drag and drop metrics, dimensions, segments and create reports. Breakdowns on dimensions is also easy. Segments can be created at hit, visitor, and visit levels, which gives natural perspectives to data. Data can be updated retroactively. **What do you dislike about Adobe Analytics?** Freeform tables on adding multiple metrics become very difficult to manage. The mouse-over interaction is almost impossible to control on such a table. Lac of auto save feature on workspaces. **What problems is Adobe Analytics solving and how is that benefiting you?** Creating conversion funnels, behaviour analysis, plotting customer journery, feature usage. We have been able to improve our conversions and reduce drop offs from the funnel. ### 49. ADOBE NOW... **Rating:** 4.5/5.0 stars **Reviewed by:** Bill P. | Screenwriter, Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2022 **What do you like best about Adobe Analytics?** Ease and accuracy of design... takes one directly to points of interest. **What do you dislike about Adobe Analytics?** similar to other analytics..... requires too many keystrokes and shifts. **What problems is Adobe Analytics solving and how is that benefiting you?** It shows me how many files I have left in one category and allows quick deletions. ### 50. Comprehensive Solution for your Digital Analytics Need **Rating:** 4.5/5.0 stars **Reviewed by:** Nitish k. | Senior System Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2022 **What do you like best about Adobe Analytics?** I have used a ton of analytical software and so far the data I receive from Adobe Analytics is some of the most beautifully designed.I really liked that I learned more about analyzing data with this.A Very Complete Tool, For A Very Demaning Environment **What do you dislike about Adobe Analytics?** The upgrades came very slowly, so sometimes the software was outdated.Real-time data is not available.I think Adobe Campaign is quite different from most other email marketing tools. **What problems is Adobe Analytics solving and how is that benefiting you?** Good and fast tool which helped me in my analytic needs.Very customization, a lot of options and capabilities. Works fast with historic data.It really reduced the timing in completing my work. ## Adobe Analytics Discussions - [What Software Reports Google Shopping Search Term Attribution?](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) - 1 comment, 1 upvote - [How I do?](https://www.g2.com/discussions/adobe-analytics-how-i-do) - 1 comment, 1 upvote - [1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.](https://www.g2.com/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) - 1 comment, 1 upvote - [What else are you using adobe analytics for?](https://www.g2.com/discussions/34437-what-else-are-you-using-adobe-analytics-for) - 1 comment, 1 upvote - [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) - 2 comments - [View Adobe Analytics pricing details and edition comparison](https://www.g2.com/products/adobe-analytics/reviews?page=8&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-05+01%3A41%3A29+-0500&secure%5Bsession_id%5D=bee3c3ba-203e-4d5d-b4b8-c85152a7ee63&secure%5Btoken%5D=dd0a58378e7a1ff46daa525bbdab2ca05cebc93fec8d4135ed8fe5c60d0b0063&format=llm_user) ## Adobe Analytics Integrations - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Adobe Experience Manager Guides](https://www.g2.com/products/adobe-experience-manager-guides/reviews) - [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews) - [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Display Ad Network](https://www.g2.com/products/google-display-ad-network/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Salesforce Marketing Cloud Intelligence (formerly Datorama)](https://www.g2.com/products/salesforce-marketing-cloud-intelligence-formerly-datorama/reviews) - [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) - [Windows 11](https://www.g2.com/products/windows-11/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) ## Adobe Analytics Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **Audiences** - Audience Insights - Segmentation **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Data Analysis** - Dashboards - Visualizations - Advanced Filtering **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking **Data Analysis** - Analysis - Data Interaction **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Decision Making** - Data Visualizations - Report Generation - Data Unification **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Generative AI** - AI Text Generation - AI Text Summarization **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Adobe Analytics Alternatives - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,573 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,866 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,776 reviews)