
I really appreciate how comprehensive and customizable Adobe Analytics is. It allows me to dive into the data exactly how I need, enabling me to pinpoint where users drop off and see which campaigns are most effective. This helps me make sense of visitor behavior, significantly improving site performance. I also love that I can create reports that fit my specific requirements with ease, which enhances my ability to manage data efficiently. Pairing Adobe Analytics with tools like Google Analytics or Tableau provides a more complete picture of our data, further demonstrating its flexibility and integrative capability that aligns well with my workflow. Review collected by and hosted on G2.com.
One area that could be improved is that Adobe Analytics can have a bit of a learning curve, especially for new users. Sometimes, the interface feels a little complex or it takes a while to get exactly what you want out of it. The initial setup of Adobe Analytics was also a bit involved at first, taking some time to configure everything and customize the reports as desired. Review collected by and hosted on G2.com.
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