--- title: Adobe Analytics Reviews meta_title: 'Adobe Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1245 reviews by the users' company size, role or industry to find out how Adobe Analytics works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 1245 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Analytics Reviews **Vendor:** Adobe **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.2/5.0 **Total Reviews:** 1,245 ## About Adobe Analytics Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications. ## Adobe Analytics Pros & Cons **What users like:** - Users value the **advanced segmentation and customizable dashboards** of Adobe Analytics, enhancing data analysis and visualization capabilities. (84 reviews) - Users commend **advanced segmentation and customizable dashboards** in Adobe Analytics for simplifying complex data analysis and visualization. (77 reviews) - Users value the **ease of use** of Adobe Analytics, enabling effective data analysis and seamless integration with other systems. (74 reviews) - Users appreciate the **customized reporting and comprehensive data analysis** features of Adobe Analytics for informed decision-making. (59 reviews) - Users value the **detailed and customizable reporting** in Adobe Analytics, facilitating informed decisions and optimizing strategies effectively. (37 reviews) - Data Analysis (33 reviews) - Users value the **accurate data insights** provided by Adobe Analytics for optimizing campaign performance and decision-making. (31 reviews) - Analysis Capabilities (30 reviews) - Capabilities (29 reviews) - Customization (25 reviews) **What users dislike:** - Users find a **steep learning curve** , requiring dedicated technical staff and creating bottlenecks in data tracking. (51 reviews) - Users highlight a **steep learning curve** requiring significant training, complicating onboarding for new users and casual observers. (27 reviews) - Users find the **high cost** of Adobe Analytics to be prohibitive, especially for smaller teams. (23 reviews) - Users experience **slow performance** with Adobe Analytics, facing delays in data updates and report generation, affecting efficiency. (23 reviews) - Users often find Adobe Analytics' **interface and reporting setup complex** , making it challenging for new users to extract insights quickly. (18 reviews) - Complex Setup (18 reviews) - Users find the **difficult learning curve** of Adobe Analytics challenging, requiring significant time and training for effective use. (16 reviews) - Users find Adobe Analytics has a **steep learning curve** , requiring extensive training and making it less accessible for newcomers. (15 reviews) - Not Intuitive (15 reviews) - Users often find the **slow loading times** frustrating, especially with large data sets and complex reports. (15 reviews) ## Adobe Analytics Reviews ### 1. Powerful Custom Reporting and AI Insights, but a Steep Learning Curve and Price **Rating:** 3.0/5.0 stars **Reviewed by:** Allyson R. | Ecosystem Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2026 **What do you like best about Adobe Analytics?** I like that you are able to customize your reporting and I also love the Ai analysis/summary it provides. It is really important for people in marketing to be able to control which data they deep dive into as the importance of things change with each campaign. **What do you dislike about Adobe Analytics?** I think there is an initial learning curve on the software when you start to use it and I think better resources could be provided to help with this. The cost is quite steep as well for what you get. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics is helping seeing all of our metrics in one place while being able to deep dive into the data while nothing is siloed. Data also appears live. ### 2. Powerful Custom Metrics and AI Help, But a Steep Learning Curve **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Adobe Analytics?** The software is extremely powerful and allows for very refined and custom metrics based off the data it is provided. It also has a strong Ai integrated into the software which helps with task loads. Overall it is a strong performing system which helps me integrate my data into my standard workflow **What do you dislike about Adobe Analytics?** There is a very steep learning curve with the software. Additionally it is expensive to purchase, has limited support functionality and requires very careful implementation to gain the full advantages the software offers **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe analytics is allowing me to gain a greater understanding of users based on the data they provide from marketing campaigns ### 3. Great Insights, Needs Real-Time Data Enhancement **Rating:** 3.0/5.0 stars **Reviewed by:** Ashish K. **Reviewed Date:** November 11, 2025 **What do you like best about Adobe Analytics?** I find Adobe Analytics incredibly valuable for its ability to provide deep customer insights and analytics on digital platforms. This tool effectively reduces the effort required by analysts to organize data and information into a usable format. It streamlines the analytics process by minimizing the need for complex coding languages like DAX or SQL, enhancing efficiency considerably. Additionally, the web version of Adobe Analytics is very user-friendly, making it as simple as 'bread and butter' to use. These aspects contribute significantly to its usability and effectiveness in my digital analytics tasks. **What do you dislike about Adobe Analytics?** I find the reporting and dashboard feature lacking because it should utilize live customer data as input for making proper recommendations. This requires a live feed and model training, which is particularly beneficial in business segments like the grocery market. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics provides customer insights and analytics, automates data organization, reduces coding efforts, and categorizes customers by behavior, enhancing our digital strategy. ### 4. Advanced Functionality, but Feels Outdated Without Ongoing Adobe Support **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2026 **What do you like best about Adobe Analytics?** Advanced and has a lot of functionality. **What do you dislike about Adobe Analytics?** It is very old and Adobe is no longer supporting it vs CJA. **What problems is Adobe Analytics solving and how is that benefiting you?** It tells us marketing information and allows us to see how the site is performing. ### 5. Easy to Use, Impressively Powerful **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2026 **What do you like best about Adobe Analytics?** Ease of use. Modular workflow. Ability to drill down into eyes **What do you dislike about Adobe Analytics?** I don't think there are many issues to complain about **What problems is Adobe Analytics solving and how is that benefiting you?** Drill down into device errors to resolve issues quicker ### 6. Great Reporting Insights, But a Confusing User Experience **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Adobe Analytics?** helpful with reporting insights and data **What do you dislike about Adobe Analytics?** it was too hard to use and confusing and difficult **What problems is Adobe Analytics solving and how is that benefiting you?** it helps combine data and insights for us ### 7. A powerful analytical tool **Rating:** 3.0/5.0 stars **Reviewed by:** Abhash K. | Manager, Software Engineering, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2025 **What do you like best about Adobe Analytics?** Customization of the dashboard Robust reporting analysis **What do you dislike about Adobe Analytics?** Expensive for small business Implementation is time consuming **What problems is Adobe Analytics solving and how is that benefiting you?** Dashboard , Trend analysis, roadmap creation and easy to share ### 8. simple reporting & analysis **Rating:** 3.0/5.0 stars **Reviewed by:** lauren o. | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Analytics?** easy to use/navigate, good visualizations **What do you dislike about Adobe Analytics?** lack of updates now, hard to identify a true customer - can really only see at a specific level, can't map interactions before and after a log in, etc **What problems is Adobe Analytics solving and how is that benefiting you?** understanding what our customers are doing online and how they're interacting with our marketing campaigns ### 9. Adobe Analytics **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** I like that you can create custom reports to share with others to drop their url or content type to obtain the metrics **What do you dislike about Adobe Analytics?** I wish it had a way to be more contextual for users who are not as familiar with the evars created and how to navigate metrics. An ability to ask a question and get insights directly from AA. **What problems is Adobe Analytics solving and how is that benefiting you?** Providing basic analytics to help inform our business decisions and content strategy ### 10. Lacking integrations **Rating:** 3.0/5.0 stars **Reviewed by:** Leticia Q. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Analytics?** Robust visualization offers and web analytics features. **What do you dislike about Adobe Analytics?** It does not ingest data from our crm or our Marketo instance. **What problems is Adobe Analytics solving and how is that benefiting you?** It helps us get valuable insights from our new website. ### 11. Unlocking Marketing Mastery: A Review of Adobe Analytics **Rating:** 2.5/5.0 stars **Reviewed by:** Abhishek C. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2024 **What do you like best about Adobe Analytics?** Adobe analytics has the best feature of Multichannel attribution which help to Marketer to take key descisions while managing multiple platforms. **What do you dislike about Adobe Analytics?** Complexity with the data reports, requires proactive management & cost. **What problems is Adobe Analytics solving and how is that benefiting you?** We have created different views & flows specific to the marketing channel. On daily basis such a views help us to understand how the different marketing platforms are performing. It gives us a deeper understanding of every touchpoint of the user journey within our UI experience. ### 12. Points to know before selecting adobe analytics **Rating:** 3.0/5.0 stars **Reviewed by:** Ravindra S. | Senior Social Media listening manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2021 **What do you like best about Adobe Analytics?** The engaging interface of adobe analytics Real-time data processing with accurate tracking and reporting Integration with adobe marketing cloud and analytics cloud suite **What do you dislike about Adobe Analytics?** Higher cost as compared to google analytics Support experience is not up to the mark when compared with google analytics support Improvement in data sync frequency with adobe audience manager **What problems is Adobe Analytics solving and how is that benefiting you?** Web and mobile tracking and reporting to understand traffic, bounce rate, pages visited, etc. Creating and sharing segments for targeting through email and digital ads ### 13. Doubts about data **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2022 **What do you like best about Adobe Analytics?** Funnel reporting is advanced. You can create your custom path very easily and see the data. **What do you dislike about Adobe Analytics?** You tend to doubt the data. As a former Google Analytics user, I never had problems trusting the data. I was more focused on analyzing it than validating if it was the correct variable. Implementation requires more people, i.e. adds costs. **What problems is Adobe Analytics solving and how is that benefiting you?** Custom paths, it is really good in you want to dive deep into customer's paths, and it is quite intuitive to create funnels. The drag and drop variables are easy to use. ### 14. Analytical tool for online marketing and category teams **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2021 **What do you like best about Adobe Analytics?** Adobe Analytics provides some essential analytical data to e-commerce teams and marketers so that they can take actions and increase their ROI, revenue. It enables landing page reports such as landing page, traffic, bounce rate,engagement etc. Also its interface is easy to use an understanable. **What do you dislike about Adobe Analytics?** integration part was one of the most hard parts for us, you need to take supoort from an agency very well. Also it must be developed for mobile app analytics because, there might be some struggles with page based analysys for application. Alos, you may need Excel Adobe Report Builder for more advanced segmentation . **What problems is Adobe Analytics solving and how is that benefiting you?** We use Adobe Analytics as one of our digital analytics tools for tracking customers behaviour and tagging them. It is ubeneficial for measuring revenue, traffic, angagement values etc. Also, it is beneficial for us to compare the results with other analytics tools, to better understand the performans and reliability of all numbers. ### 15. A good alternative to Google Analytics **Rating:** 3.0/5.0 stars **Reviewed by:** Oksana P. | Assistant Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2021 **What do you like best about Adobe Analytics?** The best parts of Adobe Analytics are the Adobe support and the tutorials that you can access any time. That's one of the reasons we tend to choose Adobe if choosing in between vendors and other parameters are similar. **What do you dislike about Adobe Analytics?** I found Adobe Analytics to have a less user-friendly interface; the quest of retrieving the needed data seems longer than necessary. **What problems is Adobe Analytics solving and how is that benefiting you?** We used Adobe Analytics to analyze website traffic behavior data. ### 16. Unwieldy in parts but a goldmine **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2021 **What do you like best about Adobe Analytics?** Step by step journeys, intricate data points of visits, ability to draw intelligence from the data **What do you dislike about Adobe Analytics?** One needs an orientation of the tool and an understanding of the tasks at hand. Familiarity takes time. **What problems is Adobe Analytics solving and how is that benefiting you?** Campaigm metrics, customer journeys, ways to lessen bounce rates. The tool provides insights into the step by step customer journeys, what has or hasn't worked to an extent. ### 17. Adobe Analytics **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2021 **What do you like best about Adobe Analytics?** It does a great job putting data that has been gathered into great visualizations. **What do you dislike about Adobe Analytics?** There is a bit of a delay when collecting data which is a struggle if you need in a hurry. **What problems is Adobe Analytics solving and how is that benefiting you?** Being able to make visually appealing data when presenting a certain topic. ### 18. Very sophisticated, but very complicated **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2021 **What do you like best about Adobe Analytics?** Adobe Analytics is extremely sophisticated and customizable. You can configure a wealth of custom events to track user interaction on your website. **What do you dislike about Adobe Analytics?** With the platform's sophistication comes complications. To get real value out of the tool, you need to properly configure custom events, which requires development and QA skills. But, it requires business context to determine which events should be tracked on the website. Most companies don't have strong communication between the resources that have business context (marketing team) and the developers (IT team). If the tracking events aren't properly setup, documented, and maintained, the data collected from Adobe Analytics stops being useful. This maintenance comes with a high level of investment in human capital and process. **What problems is Adobe Analytics solving and how is that benefiting you?** Tracking website traffic by source, on-site interactions, and pathing are useful to understand how customers are using the website as well as the effectiveness of marketing campaigns designed to drive traffic to the website. ### 19. Good for quickly pulling together data **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2021 **What do you like best about Adobe Analytics?** Its simple interface. Its quite easy to come in new and jump straight in in comparison to other similar tools out there which take some additional time. **What do you dislike about Adobe Analytics?** It doesnt integrate with all the tools I require **Recommendations to others considering Adobe Analytics:** Consider what other platforms and tools you want to use and make sure they integrate well with Adobe **What problems is Adobe Analytics solving and how is that benefiting you?** You can understand how your users are using your website, and learn about their behaviour. This can help inform you on where you can improve and what the change. It can also help with general reporting. ### 20. Used to use Adobe, now I'm glad I don't. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2021 **What do you like best about Adobe Analytics?** It offers real-time analytics. It provides a wide variety of options. **What do you dislike about Adobe Analytics?** Dislike the platform entirely. Seems to be too much going on, super confusing for first-time users. **What problems is Adobe Analytics solving and how is that benefiting you?** Problems solved were based on Sales performance and metrics. ### 21. Helpful advanced dimensions, basic views difficult **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2020 **What do you like best about Adobe Analytics?** The customizability of tracked dimensions is helpful with a variety of clients needing very custom tracking. **What do you dislike about Adobe Analytics?** It's very difficult to build reports that drill down into multiple levels. While metrics are robust, somehow you can't build a report that lines up two dimensions side by side. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics has helped us provide a source of truth for revenue reporting that media platforms (Facebook, Google) cannot. ### 22. Effective but overwhelming for beginners **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2019 **What do you like best about Adobe Analytics?** Data visuals are very impact-full and create ease when presenting results to people within the business who may not use the site. The charts and graphs are great to see where the site thrives and where it does not! The custom tracking is very useful as well. **What do you dislike about Adobe Analytics?** When starting out on the site, It can be overwhelming. Can be hard to navigate to the inexperienced. In my experience, it took me a long time to figure out simple things like which custom metrics to apply to a reports. Finding help can be tough and the customer service is limited. **Recommendations to others considering Adobe Analytics:** Make sure you have time and patience to begin using this program. The results are great if you can make it!! **What problems is Adobe Analytics solving and how is that benefiting you?** Once all the navigating has been resolved, the benefits are great. The benefit of presentation as well as the visual aspects are impressive. I am able to easily track activity and lack of same. This helps me create the most effective website possible. ### 23. A positive experience to enter the world of data analysis. **Rating:** 2.5/5.0 stars **Reviewed by:** Roy B. | Sales Employee, Enterprise (> 1000 emp.) **Reviewed Date:** November 28, 2018 **What do you like best about Adobe Analytics?** The interface and the distribution of the workspace was easy to understand despite not being an expert in the field, the introduction to the software is acceptable, the results and reports of the data analysis are appreciably positive, easy to understand and with a efficient graphic aspect for the understanding of someone who does not have the technical knowledge and that without a doubt helps to improve the decision making in the workspace based on the information sought. **What do you dislike about Adobe Analytics?** The technical assistance and learning should improve much more, the introduction, user guide and tutorial videos are useful but I feel dissatisfied since I had to go in search of technical help in other websites and forums to complement the knowledge and learn to use the tool correctly and take advantage of the available options without losing time in errors. **Recommendations to others considering Adobe Analytics:** The world of design will begin to need the use and analysis of data, surely very soon in their workspaces they will need software for this task and very possibly they can implement Adobe Analytics to begin to know the potentialities of this software. **What problems is Adobe Analytics solving and how is that benefiting you?** In the area of ​​projects and design it is very important to analyze the data thrown by customers and users, in our department the use of data and graphics to explain the concepts of each project and making decisions is a very important task almost indispensable for establish professional criteria based on results and not ideas, this software has allowed us to begin to understand these data and expose them in understandable graphics to be analyzed. ### 24. Adobe Analytics **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about Adobe Analytics?** the user experience is a very friendly view and click and drag feature is easy to use **What do you dislike about Adobe Analytics?** Sometimes the search for adobe name function is down, the program is very slow, and is kind of hard to figure out without training **Recommendations to others considering Adobe Analytics:** Take a training course prior to use **What problems is Adobe Analytics solving and how is that benefiting you?** Tracking how many users interact with live agents or click on certain web pages ### 25. Helps you to get actionable insights and to take business decisions based on the customers behaviour **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2018 **What do you like best about Adobe Analytics?** There are many things included in adobe like workbench, report builder, worksapace, adhoch analysis and so on, best things which I like is workspace and adhoch analysis, because of this two, deep diving became easier, get insight at very granular level, worspace is comparitievly fast. **What do you dislike about Adobe Analytics?** If you get stuck and confused then you have to rely on trainining material, community is not so vast, and very less people know about this product, go getting help is very difficult, and also to get trained on this by adobe is very expensive. **Recommendations to others considering Adobe Analytics:** If you want to take decisions on the tracked data then better you track in the right way, adobe analytics is the helps us to do it correctly, it has more positive results when it comes to data and reports, and moreover to understand you don't have to be a technology geek, is interface is much user-friendly and easy to understand, want to take the right business decisions,and want your traffic to convert at a faster rate, Adobe will definitely be going to help, It has some of the cool things like workspace ad-hoc analysis, which will make your life easier, and heels you to dig deeper into data fast and get meaning full insights, but it wont come for cheap, its one of the expensive product in the market. **What problems is Adobe Analytics solving and how is that benefiting you?** eCommerce business, mostly it tracks the visits,revenne, margin, helps us to track the campaigns running, helps us to understand the customer interesettheir behaviour which leads to increase the converions. ### 26. Adobe Analytics **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2019 **What do you like best about Adobe Analytics?** Easy to integrate and have more options to get required data **What do you dislike about Adobe Analytics?** Support needs to improve to fix issues.. **Recommendations to others considering Adobe Analytics:** Google analytics **What problems is Adobe Analytics solving and how is that benefiting you?** Increase visibility ### 27. Reliable analytics for enterprise, well suited for mid level as well as large organizations. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2019 **What do you like best about Adobe Analytics?** The Workspace features are helpful to save common reports. Report Builder helps to build custom dashboards for each editor and their segments. Easy switching between trended view and ranked view. Ability to pull historical data. **What do you dislike about Adobe Analytics?** It takes time to learn and the training they offer can get expensive. It’s not very intuitive and props vs. evars is complicated for lay people. You can't use "Time on Site" and conversion metrics in the same report makes life difficult (for time on site you must use the prop version of the variable and for conversion metrics, you must use the evar). This is a huge problem for editorial websites where 'time on site' IS a conversion metric. This is a major advantage of GoogleAnalytics over Adobe Analytics for publishers. **Recommendations to others considering Adobe Analytics:** Steep learning curve. **What problems is Adobe Analytics solving and how is that benefiting you?** We use it for our newspaper. It enables our Editorial department to understand what stories are popular and where the traffic is coming from. It also provides us with data about our traffic trend and the behavior of the audience. We can tailor our editorial articles to readership responds to. ### 28. Neutral Approach **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** September 11, 2019 **What do you like best about Adobe Analytics?** 1. It helps in doing real time analytics. 2. It is time saving. 3. The data is structured and meaningful information can be easy derived. **What do you dislike about Adobe Analytics?** 1. Initially it is confusing, but as you keep using it, you get familiar. **What problems is Adobe Analytics solving and how is that benefiting you?** 1. Company's data analytics. 2. Sales trend. 4. Profits as well as loss. ### 29. adobe analytics pro **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2019 **What do you like best about Adobe Analytics?** The interface was easy to understand despite me not having prior training towards using it. I would say this is a highly intuitive platform that doesn't require much training or education to use **What do you dislike about Adobe Analytics?** the cost can be a little high to implement the whole platform of the Adobe product family in a small company like where I work. The thing is, when you are looking to grow a business, you need tools that will help you get there without costing an arm and a leg to implement. That is my only beef. **Recommendations to others considering Adobe Analytics:** Try it out and see for yourself, it is worth it for sure! **What problems is Adobe Analytics solving and how is that benefiting you?** I am of course using adobe analytics to help me with data management. When everything is organized and there are tools that help to make sense of the independent and dependent variables in my work, it makes my time at work much more efficient as im not just staring at numbers to make sense of them! ### 30. Lot's of options but lacking individual customization options **Rating:** 3.0/5.0 stars **Reviewed by:** Alex G. | Associate Analyst, Performance & Analytics, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Adobe Analytics?** I use Ad Hoc regularly pull automated data as well as look deeper into points of interest. It's easy to set up workbooks reflecting a specific date range that can easily be updated to generate new data. I also like the ability to cut data in various granularities and build segments to capture specific users. An underrated feature is the simple trended chart at the top of the workbook in ad hoc. It's nice to have a high-level visual that updates as you change your data. **What do you dislike about Adobe Analytics?** I do not like that there are not options for me to customize my experience in Ad Hoc. For example, there are approximately 250 report suites that I have access to, however, I use 10-20 ib a regular basis. I'd like the option to "favorite" these so that I don't waste time scrolling through the list looking for the one that I need. It is frustrating, especially when you factor in how long it takes for a new report suite to load. I also dont' like that I can't hide segments without deleting them. Whether it's segments for completely different projects or ones that have been shared with me, I would like more options to be able to organize my segments. **Recommendations to others considering Adobe Analytics:** Train your employees on what you want them to use this for. There are many tools within Adobe Analytics and specifying which they will be using and providing adequate training will lead to good results. I also recommend that someone who is skilled in the tool create a training deck that includes an overview of the tool in addition to tips and tricks. There are a lot of features and it can be overwhelming if you don't focus on what you are using it for. **What problems is Adobe Analytics solving and how is that benefiting you?** I use Adobe Analytics to better understand the consumer journey on the web. Adobe has helped me to uncover the pain points that the consumer has while on the site which I've then provided recommendations for revamping the experience. Adobe offers the opportunity to look at the experience by device type, language and marketing channel (among many others) which help to ensure my recommendations are specific and consistent. ### 31. somewhat useful **Rating:** 2.5/5.0 stars **Reviewed by:** Jen T. | Project Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 14, 2019 **What do you like best about Adobe Analytics?** this reporting tool is widely used with our vendors too **What do you dislike about Adobe Analytics?** it's hard to get access and team members have to re-gain access every 6-12 months **What problems is Adobe Analytics solving and how is that benefiting you?** we used it to get data from our video player streaming activity so we can make proper business decisions. ### 32. Insightful but not intuitive **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2019 **What do you like best about Adobe Analytics?** The information is very accurate and once the data is extracted it is straight forward. **What do you dislike about Adobe Analytics?** The metrics are a little tricky to understand if you were not the one to set them up. It is also hard to customize a lot of the tables. **Recommendations to others considering Adobe Analytics:** It is important to play around with the platform when first getting adjusted. There are a lot of KPIs and different parts of the software to understand before trying to pull data. **What problems is Adobe Analytics solving and how is that benefiting you?** Site wide visits, conversions, etc. These numbers are crucial in understanding site performance and are not easily found on other platforms. ### 33. Adobe analytics for web data **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** July 10, 2019 **What do you like best about Adobe Analytics?** It’s easy to use and provides valuable web data. Dashboards are sophisticated but don’t require coding. **What do you dislike about Adobe Analytics?** Slow loading time and hard to create unique parameters. **What problems is Adobe Analytics solving and how is that benefiting you?** Analyzing and reporting web analytics. ### 34. It works, no complaints **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2019 **What do you like best about Adobe Analytics?** The interface is very easy to use, graphically looks good, and typically gets me where I need to be. **What do you dislike about Adobe Analytics?** I find that Adobe is late on the uptake with new technologies, integrations (like with MailChimp, newer CRMs like Kustomer, Chatbots), etc. **Recommendations to others considering Adobe Analytics:** Do price comparisons. And try to find current users to hear how the platform is working and updating to stay current with trends and new capabilities. **What problems is Adobe Analytics solving and how is that benefiting you?** I'm understanding the impact of my media placements. It has helped me to fine tune my strategy/see what's working or not working. ### 35. Easy user interface and easy leaning curve! **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2019 **What do you like best about Adobe Analytics?** Reports are easy to share, organizes your data, easily implemented for standard web metrics, interface is easy to navigate **What do you dislike about Adobe Analytics?** Support can be very slow and it can take time to find the right person to speak with. Sometimes, it does not remember previous tool settings. **What problems is Adobe Analytics solving and how is that benefiting you?** You can get a lot of data from this product, which is very helpful in tracking performance and making business decisions. ### 36. Overly complicated - especially when you're used to Google Analytics **Rating:** 3.0/5.0 stars **Reviewed by:** Sue L. | Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2018 **What do you like best about Adobe Analytics?** I like the ability to create graphic representations of the data. **What do you dislike about Adobe Analytics?** I don't like how you have to manually define each step of the process. For example, if I want to know the sources of traffic, Google already has that set up. With AA, I need to create that "path" from scratch. **What problems is Adobe Analytics solving and how is that benefiting you?** I use AA to track the traffic and conversions across my websites. ### 37. Decent product but not for the price point. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** March 13, 2019 **What do you like best about Adobe Analytics?** This is a great system when it comes to pathing reports testing specific customer paths to conversion. It’s also great enabling marketers with the ability to analyze real-time campaign information. **What do you dislike about Adobe Analytics?** It’s very high price, so if you don't have a strategy in place for analytics it might cost you more to re-implement **What problems is Adobe Analytics solving and how is that benefiting you?** We use it for data comparison. Which the data visualizations is super great. ### 38. Good Software **Rating:** 3.0/5.0 stars **Reviewed by:** Trilok T. | Senior Business Analyst, Banking, Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about Adobe Analytics?** Adobe Analytics is an amazing software for streamlined project management. **What do you dislike about Adobe Analytics?** The software can feel very bulky for new users. **What problems is Adobe Analytics solving and how is that benefiting you?** I like to track specific metrics using this software over any other software. ### 39. Best analytics software out there **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2019 **What do you like best about Adobe Analytics?** This software makes it easy to track and review web details and tracking **What do you dislike about Adobe Analytics?** Some of the tasks are hard to use, could use a tutorial. **Recommendations to others considering Adobe Analytics:** easy of use **What problems is Adobe Analytics solving and how is that benefiting you?** I am able to track and review data in which my company and its media is used. ### 40. Getting Better but not quite GA yet **Rating:** 3.0/5.0 stars **Reviewed by:** Eaon K. | Managing Director, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2018 **What do you like best about Adobe Analytics?** pivacy issues are assuaged as GA shares most data with google, adobe keeps data internal and does not share with other search engines. **What do you dislike about Adobe Analytics?** feature list is not as comprehensive as GA, integration with 3rd party bid management platforms are not as good as GA **Recommendations to others considering Adobe Analytics:** not as good as GA for integration or suite of features but definitely heading in the right direction. **What problems is Adobe Analytics solving and how is that benefiting you?** maintaining first party management of personal internal data with the knowledge that it's not being shared. ### 41. Not intuitive and better support **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2019 **What do you like best about Adobe Analytics?** It can give you a lot of insights however it is not intuitive so you really need guidance. **What do you dislike about Adobe Analytics?** It is not straight forward, not user friendly, it needs tutoring or training and support. All processes take long, regarding negotiations with Adobe. It is expensive. **Recommendations to others considering Adobe Analytics:** Better customer support, timelines and negotiations team, everything takes really long. Better trainings as well would be amazing. It is also pretty expensive. **What problems is Adobe Analytics solving and how is that benefiting you?** Data Analytics regarding audiences, DMP services. ### 42. My feedback **Rating:** 3.0/5.0 stars **Reviewed by:** Neda F. | Senior advisor , Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about Adobe Analytics?** Lots of different options it gave me and it is user friendly **What do you dislike about Adobe Analytics?** It is expensive to use at home. They can make it more affordable for home userd **What problems is Adobe Analytics solving and how is that benefiting you?** It is confidential ### 43. Powerful and complete, but not intuitive **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Adobe Analytics?** You can generate any report and any metric with reliable results. The presentation and charts are clean and easy to read, once they are created. **What do you dislike about Adobe Analytics?** The terminology, interface, tools and everything are not at all user friendly. I find that it's a rough learning curve for any new user. There should be easier pre-developed templates and easier ways to share and duplicated dashboards. It's a powerful suite, but there should be an easier entry-level way to start using it. **What problems is Adobe Analytics solving and how is that benefiting you?** We track a widely varying set of marketing KPIs across hundreds of pages (everything - engagement, sell-through, campaign attribution, A/B tests, etc). We use this data to optimize content, engagement, revenue and campaigns. ### 44. Analytics new **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** August 24, 2018 **What do you like best about Adobe Analytics?** I like the flexibility and ease of use. Easy process flow.. it was very simple to understand how to work and use this product. No manual guide needed. Easy to figure out and easy to navigate through to do what I need to do. **What do you dislike about Adobe Analytics?** I don’t like not having the ability to toggle effectively to access applications easily. It seems like it is more troublesome unlike some other programs which seem to be offer flexibilities to all end users. **Recommendations to others considering Adobe Analytics:** Yes Seems like a good program **What problems is Adobe Analytics solving and how is that benefiting you?** Some of the business problems like I encounter with my work is trying to understand and figure out the best strategic ways to manage high volume velocity and measure it against quantitative means on what is the best fit for the consumers products that are moving along very fast in current modules. ### 45. Adobe makes great products **Rating:** 2.5/5.0 stars **Reviewed by:** Charles W. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** December 25, 2018 **What do you like best about Adobe Analytics?** Adobe is known for its consistency and value **What do you dislike about Adobe Analytics?** I do not know enough about this specific product to dislike anything. **Recommendations to others considering Adobe Analytics:** Seems like a good product **What problems is Adobe Analytics solving and how is that benefiting you?** Realizing that we are not using the analytics portion of Adobe. ### 46. Works well **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2019 **What do you like best about Adobe Analytics?** It is easy to digest and look up. User friendly! **What do you dislike about Adobe Analytics?** I didn't necessarily dislike it, I was just using two different analytics systems and I didnt need both. **What problems is Adobe Analytics solving and how is that benefiting you?** Looking at the progression of traffic on our site and sales. ### 47. Adobe Analytics **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2018 **What do you like best about Adobe Analytics?** All the analytics and information that we can get out of this platform. Also I like very much workspace. **What do you dislike about Adobe Analytics?** The non simplicity. It is too difficult to learn on how to use it. **What problems is Adobe Analytics solving and how is that benefiting you?** The performance of the digital campaigns, the visits, the companies that visit our websites. ### 48. Great product **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2019 **What do you like best about Adobe Analytics?** I like how smooth it runs for the most part **What do you dislike about Adobe Analytics?** I don’t like that it crashes from time to time **Recommendations to others considering Adobe Analytics:** N/A **What problems is Adobe Analytics solving and how is that benefiting you?** Helps me organize and makes me realize how much I can get done ### 49. Good but can be made better **Rating:** 3.0/5.0 stars **Reviewed by:** Parveen B. | Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2018 **What do you like best about Adobe Analytics?** It gives detailed information and you can access reports in details. Once you know the software, it is easy to use, track the activity. **What do you dislike about Adobe Analytics?** Dashboard is not good, should be improved!! It takes time to learn in the beginning. **Recommendations to others considering Adobe Analytics:** It is good for large organizations. It's useful for small organization as well but cost is an issue, so, may not be cost effective for the small organizations. All in all, a good tool and can fit to multiple scenarios. **What problems is Adobe Analytics solving and how is that benefiting you?** It is used across the whole organization. Various departments use it for different purposes ### 50. Good solid platform but a little hard to adapt **Rating:** 3.0/5.0 stars **Reviewed by:** Eesha M. | Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2018 **What do you like best about Adobe Analytics?** It's very automated and a little hard to get adapted with the system in a very quick time frame **What do you dislike about Adobe Analytics?** Many hours spent creating the reports, some definitions that they have vs. what we think. **Recommendations to others considering Adobe Analytics:** Better ways to report out! More data dictionary - (why this means that, eVar explanation etc.) **What problems is Adobe Analytics solving and how is that benefiting you?** Business in Analytics. Sharing non profit information looking at donations/sponsorships etc. It's helpful in ways but in other ways, it can complicate things. Adobe Analytics does not translate data too well. (Ex. Visits vs. Occurrences, visits is a better metric than occurrences. ## Adobe Analytics Discussions - [What Software Reports Google Shopping Search Term Attribution?](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) - 1 comment, 1 upvote - [How I do?](https://www.g2.com/discussions/adobe-analytics-how-i-do) - 1 comment, 1 upvote - [1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.](https://www.g2.com/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) - 1 comment, 1 upvote - [What else are you using adobe analytics for?](https://www.g2.com/discussions/34437-what-else-are-you-using-adobe-analytics-for) - 1 comment, 1 upvote - [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) - 2 comments - [View Adobe Analytics pricing details and edition comparison](https://www.g2.com/products/adobe-analytics/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-10+16%3A05%3A54+-0500&secure%5Bsession_id%5D=ece67404-702f-4b6b-9cfe-ed1e9a3de0d3&secure%5Btoken%5D=1f3837efb594a9564d28d0fe9c366e8ef9fce1fef4fb8210705e0cb426b9128c&format=llm_user) ## Adobe Analytics Integrations - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Adobe Experience Manager Guides](https://www.g2.com/products/adobe-experience-manager-guides/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) - [Windows 11](https://www.g2.com/products/windows-11/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) ## Adobe Analytics Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **Audiences** - Audience Insights - Segmentation **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Data Analysis** - Dashboards - Visualizations - Advanced Filtering **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Data Analysis** - Analysis - Data Interaction - Time Series Analysis - Trend Analysis **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Decision Making** - Data Visualizations - Report Generation - Data Unification - Customizable Reports **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Additional Functionality** - Demand Forecasting - AI/Machine Learning - Drag & Drop - For Healthcare - Forecasting - Data Extraction - Third-Party Integrations - Decision Support - Modeling & Simulation - Alerts/Notifications - Reporting/Analytics - Multiple Data Sources - For Retail - For Education - Data Discovery - Graphical Workflow Editor - Performance Metrics - Business Rules Management - AI Copilot - Natural Language Processing - Data Transformation - Data Clustering - API - Data Blending - Data Classification - Workflow Management - Workflow Automation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Adobe Analytics Alternatives - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,584 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,901 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,785 reviews)