Adobe Analytics

Adobe Analytics Alternatives & Competitors

Looking for alternatives to Adobe Analytics? Tons of people want Digital Analytics software to help with mobile reporting, custom reports and dashboards, and real-time reporting. What's difficult is finding out whether or not the software you choose is right for you. We have compiled a list of Digital Analytics software that reviewers voted best overall compared to Adobe Analytics. Based on reviewer data you can see how Adobe Analytics stacks up to the competition, check reviews from current & previous users, and find the best fit for your business.

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Market Segment

Top 20 Alternatives & Competitors to Adobe Analytics

    #1
    #1
  1. Google Analytics

    (4,020)4.5 out of 5
    Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

    Reviewers say compared to Adobe Analytics, Google Analytics is:

    Easier to set up
    Easier to admin
    More usable
  2. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

    Reviewers say compared to Adobe Analytics, Google Analytics is:

    Easier to set up
    Easier to admin
    More usable

    Google Analytics review by David W.
    "Complete tracking system and web stats: Google Analytics I especially liked because it allows me to collect very useful data about my users in an organized and simple way, this data can be processed later by filtering tools in order to draw conclusions about what actions to perform on my website to improve the content and the way users browse the website. I also liked that this service integrates perfectly with Google Adsense of which I am also a user, so I can view the economic statistics from my Analytics account which are much more detailed than in the Adsense dashboard. And also, something very useful of the application, and for which many users like me use this service, its because its simple installation process that only requires registering in the Google Analytics site and then adding an HTML code in the head of our website."
    #2
    #2
  3. Google Analytics 360

    (326)4.2 out of 5
    Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium product addresses the needs of enterprise-level organizations that require scalability, integrations, and additional support.

    Reviewers say compared to Adobe Analytics, Google Analytics 360 is:

    Easier to set up
    Easier to admin
    More usable
  4. Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium product addresses the needs of enterprise-level organizations that require scalability, integrations, and additional support.

    Reviewers say compared to Adobe Analytics, Google Analytics 360 is:

    Easier to set up
    Easier to admin
    More usable

    GA 360 review by Luis Villaruel I.
    "Very useful and easy to use tool, it helps you to carry the statistics of use of your website etc.: The capacity with which it analyzes the traffic of your web, giving you the possibility of managing the content based on the statistics that you provide. This tool has the ability to give you a result that includes all the information that the website can provide leaving a very detailed information. You can stay informed of the statistics in real time and from any place since with the google account you can be synchronized from anywhere with an internet "
    #3
    #3
  5. Woopra

    (123)4.3 out of 5
    Woopra is a real-time customer analytics service that delivers a comprehensive view of the customer to help companies create better experiences.

    Reviewers say compared to Adobe Analytics, Woopra is:

    Easier to set up
    More usable
    Easier to admin
  6. Woopra is a real-time customer analytics service that delivers a comprehensive view of the customer to help companies create better experiences.

    Reviewers say compared to Adobe Analytics, Woopra is:

    Easier to set up
    More usable
    Easier to admin

    Woopra review by Marat D.
    "A really good tool for customer journeys.: Love being so easy to use, Woopra allows me to track individual users and their history. I like that the data can be analyzed both from the web and from the mobile. Great user tracking functionality including detailed live updates. Simpler and more intuitive interface than Google Analytics - Easy to setup and get started."
    #4
    #4
  7. StatCounter

    (85)4.3 out of 5
    StatCounter is a free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats.

    Reviewers say compared to Adobe Analytics, StatCounter is:

    Easier to set up
    More usable
    Easier to admin
  8. StatCounter is a free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats.

    Reviewers say compared to Adobe Analytics, StatCounter is:

    Easier to set up
    More usable
    Easier to admin

    StatCounter review by Damian C.
    "Fantastic web metrics tool with extensive options: The amount of data we get from StatCounter is almost more than we can ask for. The price is incredibly low and the data we get makes it a super value. I like how straightforward the installation process is. We don't need an IT person or any other web or computer staff member to jump in to help. We can easily apply the code to any page in just a few steps. I like being able to pull up the data I'm interested in and create custom reports with them. The amount of detail we get about user visits is very thorough."
    #5
    #5
  9. IBM Digital Analytics

    (63)3.1 out of 5
    IBM® Digital Analytics, formerly Coremetrics Web Analytics, is a platform for web analytics, data monitoring and comparative benchmarking.

    Reviewers say compared to Adobe Analytics, IBM Digital Analytics is:

    Slower to reach roi
  10. IBM® Digital Analytics, formerly Coremetrics Web Analytics, is a platform for web analytics, data monitoring and comparative benchmarking.

    Reviewers say compared to Adobe Analytics, IBM Digital Analytics is:

    Slower to reach roi

    IBM DA review by Jemimah K.
    "IBM Digital Analytics is a good software for ecommerce: IBM Digital Analytics can be automated and allows you to come up with a good report design. I also like it because it is easier to implement IBM Digital Analytics as compared to other tools. IBM support team is very quick in troubleshooting so your activities will not stop in case of any technical problems."
    #6
    #6
  11. Matomo (Formerly Piwik)

    (59)4.0 out of 5
    Matomo (formerly Piwik) is the only analytics platform that gives you full control over your data and more.

    Reviewers say compared to Adobe Analytics, Matomo (Formerly Piwik) is:

    Easier to set up
    More usable
    Easier to do business with
  12. Matomo (formerly Piwik) is the only analytics platform that gives you full control over your data and more.

    Reviewers say compared to Adobe Analytics, Matomo (Formerly Piwik) is:

    Easier to set up
    More usable
    Easier to do business with

    Matomo (formerly Piwik) review by Trace Y.
    "Piwik gives us web site analytics without giving away our data: I like that Piwik (although now called Matomo) gives us web site analytics that are just as good as Google Analytics, without giving away our data. We aren't keen to give away our data to a company that has no way to contact them."
    #7
    #7
  13. GoSquared

    (52)4.6 out of 5
    GoSquared enables businesses to understand and communicate with their customers.

    Reviewers say compared to Adobe Analytics, GoSquared is:

    Easier to set up
    More usable
    Better at support
  14. GoSquared enables businesses to understand and communicate with their customers.

    Reviewers say compared to Adobe Analytics, GoSquared is:

    Easier to set up
    More usable
    Better at support

    GoSquared review by flora r.
    "A good colloaborative tool between customers and company.: It is great and effective tool that allows you to communicative effectively with your customers and show them and tell about your company in a better way. It lets you make them aware and build a better relationship with them."
    #8
    #8
  15. Quantcast Measure

    (48)3.9 out of 5
    Quantcast provides free, accurate and dependable audience insights for over 100 million web and mobile destinations.

    Reviewers say compared to Adobe Analytics, Quantcast Measure is:

    Easier to set up
    Easier to do business with
    More usable
  16. Quantcast provides free, accurate and dependable audience insights for over 100 million web and mobile destinations.

    Reviewers say compared to Adobe Analytics, Quantcast Measure is:

    Easier to set up
    Easier to do business with
    More usable

    Quantcast review by Leonardo Rafael P.
    "The software for my Advertising Agency.: As an old-school publicist, to do the advertising campaigns manually, Quancast has been something innovative for me, I love doing advertising campaigns on websites, the results are incredible, I saw results from my campaign. Fast thanks to its measurement function that very versatile. "
    #9
    #9
  17. LeadLander

    (26)3.8 out of 5
    Help you analyze and respond to the companies that are researching information on your website.

    Reviewers say compared to Adobe Analytics, LeadLander is:

    Easier to set up
    Easier to admin
    Easier to do business with
  18. Help you analyze and respond to the companies that are researching information on your website.

    Reviewers say compared to Adobe Analytics, LeadLander is:

    Easier to set up
    Easier to admin
    Easier to do business with

    LeadLander review by Chelagat K.
    "A Software for Tracting Users who Visit your Site: This product helps a firm to trace those people who Visit their site, and track on what they have been doing to the website. Again, in case of a problem, you can issue them a direct answer, and this improves on their satisfaction. "
    #10
    #10
  19. Piwik PRO

    (22)4.6 out of 5
    Piwik PRO is the only on-premises and cloud analytics suite that allows you to track user behavior even in the most secure areas while staying privacy-compliant. Map the customer journey, create a single customer view and visualize your data by building advanced reports and charts in seconds with Piwik PRO’s simple drag and drop editor.

    Reviewers say compared to Adobe Analytics, Piwik PRO is:

    Easier to set up
    Easier to admin
    More usable
  20. Piwik PRO is the only on-premises and cloud analytics suite that allows you to track user behavior even in the most secure areas while staying privacy-compliant. Map the customer journey, create a single customer view and visualize your data by building advanced reports and charts in seconds with Piwik PRO’s simple drag and drop editor.

    Reviewers say compared to Adobe Analytics, Piwik PRO is:

    Easier to set up
    Easier to admin
    More usable

    Piwik PRO review by Osiloke E.
    "Quick view of my sites traffic: Piwik has a straightforward interface that any novice could dive right into. I was particularly impressed by how easy i was able to launch and start recording analytics data for a project i was working on. Its live traffic feature was able to give me a quick estimation of user interaction on my website."
    #11
    #11
  21. HitWebCounter

    (17)3.9 out of 5
    HitWebCounter is a free website visitor counter.

    Reviewers say compared to Adobe Analytics, HitWebCounter is:

    More usable
    Better at meeting requirements
  22. HitWebCounter is a free website visitor counter.

    Reviewers say compared to Adobe Analytics, HitWebCounter is:

    More usable
    Better at meeting requirements

    HitWebCounter review by Radhika M.
    "Good web counter for Free: It is important to know how many website visitors are getting for us. In order to know this it is essential to track the website visits. Hitwebcounter is a free tool which can be easy to install on our website source code. It has couple of codes and we need to replace inside the code. It helps to track the unique, repeat visitors into the website. It helps to know how many visitor has visited our website. It also offers different design styles to place on the website. It is very easy to use and anyone can simple update this code into the website.There is also one feature Called invisible counter if you don't want to show counter design on the website, still it will track the visit counts.You can also easy set the starting number for showing the counter number.It is good to start with and analyse your website hits"
    #12
    #12
  23. ShinyStat

    (14)4.2 out of 5
    ShinyStat is a web tracker with visits and online counter.

    Reviewers say compared to Adobe Analytics, ShinyStat is:

    More usable
    Better at support
    Better at meeting requirements
  24. ShinyStat is a web tracker with visits and online counter.

    Reviewers say compared to Adobe Analytics, ShinyStat is:

    More usable
    Better at support
    Better at meeting requirements

    ShinyStat review by Harikumar P.
    "Best tool for measuring traffic of Website: It is necessary to know how much traffic the website is getting and also to know from which location so that we an align the activities accordingly. Shinystat is a great browser based tool for monitoring the website traffic on a real time basis. It is very helpful to align the digital marketing activities based on the analysis of the traffic. It helps to know from which location we are getting the huge traffic. It gives a detailed report about the traffic such as device type, brand, demographic characters of the users. It help to know the traffic for a particular date range. Personally I recommend to try Shinystat"
    #13
    #13
  25. Hitsteps Web Analytics

    (13)4.5 out of 5
    Hitsteps is next generation of web analytics, featuring realtime reporting, heatmap, page analysis and live chat.

    Reviewers say compared to Adobe Analytics, Hitsteps Web Analytics is:

    More usable
    Better at support
    Better at meeting requirements
  26. Hitsteps is next generation of web analytics, featuring realtime reporting, heatmap, page analysis and live chat.

    Reviewers say compared to Adobe Analytics, Hitsteps Web Analytics is:

    More usable
    Better at support
    Better at meeting requirements

    Hitsteps Web Analytics review by Yusuf B.
    "Great for Marketing and Quick User Tracking: Hitsteps are one of the best real-time analytics tracker I've ever come across all my years of using analytics software/plugins, I love the fact that you can use it to monitor each visitor and also have a real live chat with them with the Hitseps Live chat features. I give this software 99.9% in marketing and real-time tracking."
    #14
    #14
  27. Oracle Infinity

    (15)4.3 out of 5
    Oracle Infinity is an analytics solution that harnesses big data and works in real time to collect, process, and deliver actionable customer intelligence at scale – with unlimited flexibility.

    Reviewers say compared to Adobe Analytics, Oracle Infinity is:

    Better at support
    More usable
    Better at meeting requirements
  28. Oracle Infinity is an analytics solution that harnesses big data and works in real time to collect, process, and deliver actionable customer intelligence at scale – with unlimited flexibility.

    Reviewers say compared to Adobe Analytics, Oracle Infinity is:

    Better at support
    More usable
    Better at meeting requirements

    Oracle Infinity review by Jose B.
    "Easy to use: Easy to use and install . Flexibility of software for every work day and you re request.Ability to sort and filter what you would like to . Analytics have almost UNLIMITED custom dashboards and graphs variety . Software allows you to connect and share with you re customers or you re employer. "
    #15
    #15
  29. AT Internet's Analytics Suite

    (12)4.3 out of 5
    AT Internet's Analytics Suite helps companies measure their audience and optimize their digital performance across all channels.

    Reviewers say compared to Adobe Analytics, AT Internet's Analytics Suite is:

    Better at support
    Easier to do business with
    Better at meeting requirements
  30. AT Internet's Analytics Suite helps companies measure their audience and optimize their digital performance across all channels.

    Reviewers say compared to Adobe Analytics, AT Internet's Analytics Suite is:

    Better at support
    Easier to do business with
    Better at meeting requirements

    AT Internet's Analytics Suite review by Florian G.
    "Reliable software platform - great team: Professional team. AT Internet does a great job helping you to make the tool work, And after that, they are always searching for ways to improve your data and user experience. Updates. Over the years, AT Internet proved, that they are able to keep up with the high speed of development in Digital Analytics. There are so many new functions. Customer focus. The tool is huge, we don't need all of the functions. AT Internet always tries to figure out what may help us - they are not selling us functions that we din't need. Documentation. AT Internet provides an excellent online documentation, which is really helpful during tagging."
    #16
    #16
  31. Clicky

    (12)4.3 out of 5
    A "Web 2.0" analytics tool that makes it easy and fun to discover how people are using your web site.

    Reviewers say compared to Adobe Analytics, Clicky is:

    Easier to set up
    Easier to admin
    More usable
  32. A "Web 2.0" analytics tool that makes it easy and fun to discover how people are using your web site.

    Reviewers say compared to Adobe Analytics, Clicky is:

    Easier to set up
    Easier to admin
    More usable

    Clicky review by Razvan R.
    "I love the Clicky UI. It’s uncluttered: I love the Clicky UI. It’s uncluttered, yet displays everything I want to see. Another important aspect for me are goals. You can set up different goals to be notified when these happens. For example, I can see who's browsing my website from my customers and I can contact them manually to offer another discount. While this may seem like a minor feature, but it’s one of my favorite Clicky capabilities. Every morning, when I open up my email and I get email reports from my most important sites."
    #17
    #17
  33. ReportDash

    (4)4.5 out of 5
    ReportDash enables you to create highly customizable reports and dashboards from all your important marketing data sources.
  34. ReportDash enables you to create highly customizable reports and dashboards from all your important marketing data sources.

    ReportDash review by Laura M.
    "Just what I've been looking for!: It is so easy to link all your marketing channels and create great over all reports, ideal for specific meetings or board requests. I have been looking for ages and so many of them require a huge monthly advertising spend to make it worth while and are limited on which accounts you can link."
    #18
    #18
  35. HarePoint Analytics for Microsoft SharePoint

    (4)4.0 out of 5
    The solution for web-analytics, the source of detailed information on the performance of SharePoint-based portals and websites. Product reports are covering such aspects as users and their behavior; usage of content, documents, list items and search services. The product is a source of essential information on portal usage for IT management, project managers, web editors, business managers and others.
  36. The solution for web-analytics, the source of detailed information on the performance of SharePoint-based portals and websites. Product reports are covering such aspects as users and their behavior; usage of content, documents, list items and search services. The product is a source of essential information on portal usage for IT management, project managers, web editors, business managers and others.

    HarePoint Analytics for Microsoft SharePoint review by Cristina P.
    "Easy to use, quite flexible for users and admins: The reports are displayed inside the site collection and are available for owners. Easy to use. Support is very friendly, competent and flexible. Just ask for help and you will get it."
    #19
    #19
  37. Cloud Business Analytics

    (3)4.3 out of 5
    Take your business to the next level with PanTerra's advanced real-time business analytics capability which allows your to monitor, react and adjust to business in real-time!
  38. Take your business to the next level with PanTerra's advanced real-time business analytics capability which allows your to monitor, react and adjust to business in real-time!

    Cloud Business Analytics review by Gloria9 T.
    "Highly satisfied customers of Panterra's various products : We use Panterra communications as our primary and go-to software at Gloria9 Technologies. About Cloud Business I like information displayed, the accuracy of analysis, its relevance. Overall the Panterra's products are easy to use and mobile friendly. "
    #20
    #20
  39. ClustrMaps

    (3)4.0 out of 5
    ClustrMaps offers a real-time map of website visitors from around the world.
  40. ClustrMaps offers a real-time map of website visitors from around the world.

    ClustrMaps review by deivis m.
    " good price, good data, good support ... the best option to obtain traffic data from our websites.: We can manage the statistics of the users of our websites, with which we can obtain a detailed reading of where our visits come from, which allows us to implement market campaigns for our products and advertisements that we place to monetize our network, with the gold plan. . We can download the data to export them to other platforms, which when integrated give very good results. also has very good tutorials makes it very easy to implement and schedule."