LoyaltyLion Reviews & Product Details

LoyaltyLion helps Shopify brands increase repeat purchases with integrated loyalty programs that motivate shoppers with unique loyalty experiences. Allow customers to earn points for any on-site activity - from purchases to reviews and referrals, as well as offsite activities such as social media follows and tags. Points can be exchanged for vouchers, gift cards, or custom rewards such as free products or shipping. Easily enroll all customers into your loyalty program as they check out, and reward your best customers with loyalty tiers that contain unique perks, and access to secret sales or product launches. We provide the tools and expertise you need to drive growth through higher repeat purchase rates, better retention, and greater customer lifetime value. Classic and above plans include a free integrated loyalty page build, getting you live faster with a page that's perfectly aligned with your brand and existing Shopify site. Our loyalty dashboards are designed to answer one all-important question: what value is my loyalty program driving for my Shopify store? We help you track how much revenue is flowing through your loyalty program, and understand and use customer lifetime value for segmentation and reporting. By integrating LoyaltyLion’s data and insights into your wider marketing tools and tactics such as Klaviyo, Gorgias and Recharge, you can add more power to your existing tech stack. From emails and SMS to your helpdesk or subscription provider, integrating your loyalty program at every stage of your customer journey helps you increase repeat purchases and drive faster ecommerce growth.

Product Website

Seller

LoyaltyLion

Discussions

LoyaltyLion Community

Languages Supported

German, English, French, Italian, Dutch, Spanish, Swedish

Overview by

Fiona Thompson (Director of Marketing at LoyaltyLion)

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

LoyaltyLion Media

Display earnable points on product pages and allow members to seamlessly redeem rewards within the checkout

LoyaltyLion Demo - Create personalized points and rewards

Use out of the box and custom activity rules to reward positive customer behaviors

LoyaltyLion Demo - VIP Tiers and referrals to maximize growth

Use VIP tiers to encourage valuable customers to engage and spend more. Plus, acquire new customers with easy-to-share referral links

LoyaltyLion Demo - Advanced Shopify POS integrations

Enhance your omnichannel strategy, converting in-store shoppers into online customers and vice versa

LoyaltyLion Demo - Elite email and SMS integrations

We integrate with all major email and SMS providers. Plus, if you're using Klaviyo we'll build and automate your loyalty emails so your customers are engaged from day one

Explore the best loyalty programs of 2024 in LoyaltyLion's Hall of Fame

Hear the secrets behind Represent Clothing's success with LoyaltyLion

Hear the secrets behind Bare Minerals and Laura Mercier's success with LoyaltyLion

Everything you need to know about onboarding with LoyaltyLion

Everything you need to know about LoyaltyLion integrations

Official Downloads

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Interactive Demo

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Try an interactive demo created by the software seller (right here on G2).

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LoyaltyLion Reviews (492)

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Christine W.

Lifecyle Marketing Coordinator

Small-Business (50 or fewer emp.)

2/4/2025

"Customizable and User-Friendly Loyalty Solution"

5/5

What do you like best about LoyaltyLion?

I love the ease of use that LoyaltyLion offers, allowing me to effortlessly manage the platform despite having a busy developer who focuses on other projects. The ability to customize features extensively so they align perfectly with our brand and customer style is incredibly valuable. I also appreciate how responsive and helpful their team is, particularly our representative, Hannah Yeffe, who consistently offers new ideas and strategies to grow our program. The quick and easy initial setup facilitated by LoyaltyLion was impressive, as they expedited the process to meet our tight timeline and seamlessly transitioned our setup from Yotpo to their platform. Their support extended beyond just transitioning; they also provided valuable recommendations to enhance our loyalty rewards strategies. Review collected by and hosted on G2.com.

What do you dislike about LoyaltyLion?

As of now, the only dislike I have is the inability to schedule double point offers automatically. This forces me to manually turn them on and off. Review collected by and hosted on G2.com.

Response from Fiona Thompson of LoyaltyLion

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We're delighted to hear that LoyaltyLion is helping you build a strong and engaged customer base. It's fantastic to know that the rewards system is incentivizing repeat purchases and fostering brand loyalty, while also driving more brand engagement. We're thrilled to be a part of your success!

Jelle v.

Brand Manager

Small-Business (50 or fewer emp.)

11/12/2025

"User-friendly and the perfect way to reward your biggest fans"

4/5

What do you like best about LoyaltyLion?

The dashboard is very easy to use and not difficult to understand. The account setup is very detailed and the onboarding + account manager help out a lot with this.

The integration with Shopify is perfect and it has given our customers a great way to experience our brand in a whole new way.

And if you're ever struggling with anything, the account manager and development team are always available to help you out. Review collected by and hosted on G2.com.

What do you dislike about LoyaltyLion?

It does take quite some time for the customers to find and get used to Loyalty Lion and the rewards. Once you introduce them, you don't immediately see the results, which makes sense of course, but it does mean the first months are not profitable, which might make this a not-so-great fit with any company that is working with limited budgets. If you can stomach those first few months, the results are 100% worth it.

Also, the page that the development team delivered was quite difficult to edit and undestand for our development team, which meant we had to revamp pretty much everything ourselves on terms of look and feel. All logical stuff works perfectly though! Review collected by and hosted on G2.com.

What problems is LoyaltyLion solving and how is that benefiting you?

Before starting with Loyalty Lion we had no real way of rewarding and/or immersing our biggest fans into the brand. After a year of working with Loyalty Lion, we are now seeing great results on all metrics: Purchase frequency, AOV, and most importantly, CLV.

By offering exclusive rewards and benefits, we are now creating a real community feel for everyone that has some form of interest in our brand and products. Review collected by and hosted on G2.com.

Response from Fiona Thompson of LoyaltyLion

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Absolutely thrilled to hear you found integration and setup so simple and it's always great when we hear our service and support has been on point. We'll pass the message onto Sathiya! Thanks for taking the time to give us feedback and share your experience. Can't wait to see how the program goes!

Leni S.

Owner/Director

Small-Business (50 or fewer emp.)

11/11/2025

"Simple Setup and Outstanding Support with LoyaltyLion"

4.5/5

What do you like best about LoyaltyLion?

We’ve loved how easy LoyaltyLion is to set up and start using. The platform makes it simple to reward and engage our customers, and the integrations work so well with our store. Reya, who onboarded us, was amazing, so helpful, patient, and made the whole process feel a lot easier than we thought it would be. Review collected by and hosted on G2.com.

What do you dislike about LoyaltyLion?

We personally don’t love the editor and would prefer if we could make updates directly within our Shopify editor. It would make small adjustments and styling changes a bit more intuitive. Other than that, the platform has been great overall. Review collected by and hosted on G2.com.

What problems is LoyaltyLion solving and how is that benefiting you?

LoyaltyLion has helped us build stronger relationships with our customers by encouraging repeat purchases and engagement.

Before using it, we didn’t have an easy way to reward loyal shoppers or track their activity in one place. We would notice our loyal customers but never give them anything. Now, we can create meaningful incentives for them. Review collected by and hosted on G2.com.

Response from Fiona Thompson of LoyaltyLion

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We're glad to hear that LoyaltyLion has helped you build stronger customer relationships and encourage repeat purchases. We appreciate your feedback about the editor and will use it to improve the user experience.

Wilson W.

eCommerce Experience and CRM Manager

Design

Mid-Market (51-1000 emp.)

11/10/2025

"A Genuine Partnership in Loyalty Success"

5/5

What do you like best about LoyaltyLion?

What I like most about LoyaltyLion is how seamlessly it integrates into both our customer journey and our tech stack. It gives us real flexibility to design a programme that genuinely fits our brand and values, not a cookie-cutter solution.

The platform is intuitive, data-rich, and gives me the control I need as a CRM manager to build meaningful engagement without constant developer input. The reporting, segmentation, and Klaviyo integration are excellent, and the support team (especially during onboarding) sets a standard that’s rare in this space.

It feels like a true partnership built around shared success, not just software. Review collected by and hosted on G2.com.

What do you dislike about LoyaltyLion?

There’s very little to dislike. If anything, I’d love to see more AI integration to support custom rewarding. If LoyaltyLion introduced options to connect with LLMs or agent-based tools, it could open the door to truly unique, adaptive reward experiences rather than relying solely on out-of-the-box automations. Review collected by and hosted on G2.com.

What problems is LoyaltyLion solving and how is that benefiting you?

LoyaltyLion is going to help us deepen customer relationships beyond transactions. It will provide us the tools to recognise and reward behaviours that drive long-term loyalty, from repeat purchases to advocacy and engagement.

For me as a CRM manager, I see it becoming a key part of how we personalise the customer experience. The data and integrations will allow us to connect loyalty insights with our email flows, segmentation, and on-site experience, creating a consistent and rewarding journey.

All evidence suggests it will turn one-time buyers into brand advocates while adding measurable value to every channel in our retention strategy. Review collected by and hosted on G2.com.

Response from Fiona Thompson of LoyaltyLion

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It's great to hear that LoyaltyLion is helping you deepen customer relationships beyond transactions and providing the tools to recognize and reward behaviors that drive long-term loyalty. We're excited to be a part of personalizing your customer experience and adding measurable value to your retention strategy.

Discount 70 O.

Online Lead Manager

Small-Business (50 or fewer emp.)

12/8/2025

"Discount 70 Online review for Sathiya and LoyaltyLion"

4.5/5

What do you like best about LoyaltyLion?

Sathiya has been such a great help for Discount 70! We've been able to effortlessly import customers from our other platform when switching to Shopify. The directions are clear on how the rewards system works, and the customer service has been impeccable! Sometimes it's a bit of a wait - just on weekends/getting back to business days, but once Monday hits, our questions are answered with clarity and efficency. Review collected by and hosted on G2.com.

What do you dislike about LoyaltyLion?

The pricing is a bit high for a loyalty program, but it has worked seamlessly so far in our everyday use and the support has been great Review collected by and hosted on G2.com.

Response from Fiona Thompson of LoyaltyLion

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We're delighted to hear that Sathiya has provided impeccable customer service and that the rewards system has been clear and efficient for your business. We apologize for any wait times you may have experienced, and we appreciate your understanding. Thank you for choosing LoyaltyLion!

Niamh B.

CRM Executive

Mid-Market (51-1000 emp.)

10/28/2025

"Seamless Loyalty Management with Outstanding Support, Minor Room for More Customisation"

5/5

What do you like best about LoyaltyLion?

We’ve had such a great experience using LoyaltyLion for our rewards programme. The platform is super easy to use — both for our internal team and customers, and from the set-up to day-to-day management is always smooth and efficient.

One of the biggest highlights for us is how seamless the integration with Klaviyo is. It allows us to personalise our email flows and segments based on loyalty data, which has a big impact on our customer engagement and retention.

We’ve also had an amazing experience with our Customer Success Manager, Hannah Parker, who consistently goes above and beyond. Hannah always makes time when we need her, and we have regular catchups to review performance with valuable insights and actionable ideas to optimise our programme, from reward structures to engagement strategies. These sessions always leave us inspired with new ways to drive loyalty and strengthen our brand. It really feels like she’s an extension of our team rather than just a point of contact.

Overall, LoyaltyLion has been such a valuable partner to help us get the most out of our loyalty strategy. Review collected by and hosted on G2.com.

What do you dislike about LoyaltyLion?

Overall, we’ve had a really positive experience with LoyaltyLion, but just a few things would be more flexibility to add new functionalities, customer engagement features and advanced customisation/personalisation. Review collected by and hosted on G2.com.

What problems is LoyaltyLion solving and how is that benefiting you?

being able to schedule rules, for example, double points campaigns - this is benefiting me so i dont have to log on at midnight can do it in the work day which is amazing!

integration with recharge - we use recharge for subscriptions, so this intergration will optimise performance and make everything more seamless Review collected by and hosted on G2.com.

Response from Fiona Thompson of LoyaltyLion

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Thank you for sharing your positive experience with LoyaltyLion. We're glad to hear that the platform has been valuable in helping you optimize your loyalty strategy. We appreciate your feedback regarding the need for more flexibility and advanced customisation, and we will certainly take this into consideration for future enhancements. We're also pleased to hear that the scheduling feature has been beneficial for you, and we're committed to continuously improving our platform to meet your needs.

Minnie R.

1/11/2026

"Streamlined Loyalty Program with Stellar Setup Support"

5/5

What do you like best about LoyaltyLion?

I love the tiered system and the fact that the whole thing is managed for you. I don't have to manage whether the customer has kept the item or not, and it's great that points are automatically rewarded. The tiered system is clear, providing customers a goal for where they want to be. I also appreciate the very clear structure, which makes it easy for customers to see which tier they fit into and can aim for, as it is very well laid out. The number of rewards you can give is also something I really like. Additionally, the initial setup was very easy, thanks to a great onboarding manager. Review collected by and hosted on G2.com.

What do you dislike about LoyaltyLion?

We had to get a developer to adjust some of the website layouts. It was how the rewards were stacked. Review collected by and hosted on G2.com.

Response from Fiona Thompson of LoyaltyLion

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Thank you for your positive feedback on our tiered system, automatic points management, and the clear structure of our loyalty program. We're sorry to hear about the challenges you faced with adjusting the website layouts. We appreciate your feedback and will work towards making the setup process even smoother for our customers.

Jess E.

Senior Site Merchandiser

Mid-Market (51-1000 emp.)

8/21/2024

"Strong Support and Easy Setup for Multi-Site Loyalty"

4/5

What do you like best about LoyaltyLion?

{"I appreciate LoyaltyLion's attentive integration, which ensures a seamless setup and operation.","I enjoy the great onboarding support provided by LoyaltyLion, which made the setup process easy for most of our websites.","I love how LoyaltyLion helps with retention and provides good benefits, enhancing our customer engagement.","I find the checkout automatic points feature incredibly useful, adding value and convenience to customer purchases.","I appreciate the ease of rewards and the ability to have them displayed in the account page, enhancing the user experience.","I value the strong operational and customer support provided by LoyaltyLion, which drives strategic improvements for our business.","I find the support from Customer Success Managers invaluable as they help push our team to make things better.","I appreciate the ease of setting up LoyaltyLion, which is particularly beneficial for businesses with multiple websites."} Review collected by and hosted on G2.com.

What do you dislike about LoyaltyLion?

I found the initial setup of LoyaltyLion to be a bit challenging, particularly for our largest website, due to its complex custom page requirements. Although the onboarding process eventually went smoothly, the beginning phase posed some difficulties. Review collected by and hosted on G2.com.

Response from Fiona Thompson of LoyaltyLion

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Thank you for sharing your experience with us. It's great to hear that our team was able to provide strong onboarding support and assistance as you navigated the program and technology. We understand that the initial work may have been challenging, but we're happy to hear that it ultimately paid off for you.

Maisie F.

CRM Manager

Small-Business (50 or fewer emp.)

6/13/2025

"Incredible customer service team"

5/5

What do you like best about LoyaltyLion?

The support team available at LoyaltyLion are incredible. They are always on hand to support with any queries about the product and solve any problems. We recently had a problem with our Attentive integration, Sathiya was extremely helpful and backfilled our data. All data is now pulling through. Shoutout to Sathiya for your support, you have been incredibly friendly and I appreciate your eagerness to support. Review collected by and hosted on G2.com.

What do you dislike about LoyaltyLion?

Nothing at all. All aspects of the platform are amazing and the team are always available to support with any needs. Review collected by and hosted on G2.com.

What problems is LoyaltyLion solving and how is that benefiting you?

LoyaltyLion is helping us tackle customer retention by giving us the tools to reward and re-engage our most loyal shoppers. With LoyaltyLion, we're able to create personalised loyalty experiences, run targeted campaigns, and encourage behaviours that drive retention - like referrals, reviews, and social engagement. It's helped us boost repeat purchase rates and increase customer lifetime value while also creating a stronger emotional connection with our brand. Review collected by and hosted on G2.com.

Response from Fiona Thompson of LoyaltyLion

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We're so glad to hear that LoyaltyLion has been a valuable asset in driving repeat purchases and strengthening customer loyalty for your brand. It's fantastic to know that our platform and support team have contributed to shaping your retention strategy and informing your marketing decisions.

Sam B.

Senior eCommerce Executive

Small-Business (50 or fewer emp.)

12/5/2025

"Excellent loyalty platform that drives results!"

5/5

What do you like best about LoyaltyLion?

The platform is incredibly easy to use and has helped us significantly increase customer engagement. Review collected by and hosted on G2.com.

What do you dislike about LoyaltyLion?

There’s very little to dislike! Any minor questions we’ve had were quickly resolved by Libby from the onboarding team! Review collected by and hosted on G2.com.

What problems is LoyaltyLion solving and how is that benefiting you?

LoyaltyLion is helping us strengthen customer retention, reward repeat purchases, and create more meaningful touchpoints with our most engaged customers. It gives us clear, actionable insights into buying behaviour and makes it easy to build personalised loyalty experiences that actually drive results. The platform is intuitive, dependable, and has become a key part of how we grow customer lifetime value. We migrated away from a platform where we saw no engagement, and are happy to see that customers are now actually signing up and redeeming rewards after having implemented LoyaltyLion! Review collected by and hosted on G2.com.

Response from Fiona Thompson of LoyaltyLion

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Thank you for your kind words! We're delighted to hear that LoyaltyLion has helped you strengthen customer retention, reward repeat purchases, and create more meaningful touchpoints with your customers. It's great to know that our platform is providing clear, actionable insights and driving results for your business. We appreciate your support!