Adobe Analytics Reviews & Product Details

Adobe Analytics provides robust and highly adaptable segmentation and reporting capabilities. The drag-and-drop Workspace feature enables users to quickly develop in-depth insights. Its advanced attribution and journey analysis tools help uncover intricate patterns in customer behavior. Additionally, seamless integration with the Adobe ecosystem makes it especially well-suited for use at the enterprise level. Review collected by and hosted on G2.com.

The platform presents a steep learning curve and demands considerable training to use effectively. Implementing it can be quite complex, particularly when working with custom variables such as eVars and props. When handling large datasets, the Workspace feature often feels sluggish or cumbersome. Additionally, the high cost of licensing poses a challenge for smaller teams looking to adopt the tool. Review collected by and hosted on G2.com.

Our website's user behavior can be tracked in great detail with the aid of Adobe Analytics. I use it to track customer paths, page performance, and traffic sources across the site. Campaign performance can be easily monitored in real time thanks to the reports' rapid updates. Review collected by and hosted on G2.com.

When working with large datasets, some reports can take a while to load. The workspace has a lot of features, so new users might also need more time to get used to it. The onboarding process would go more smoothly with more integrated walkthroughs. Review collected by and hosted on G2.com.

As an active use of Adobe Analytics' digital features, I can say that it is a very useful system for improving your business's marketing strategies, with its advanced features, you can detect errors in your business practices and generate the solutions you need to improve in a short time.

In addition, Adobe Analytics offers excellent customer service that allows you to resolve any issues quickly and professionally. Review collected by and hosted on G2.com.

I have nothing negative to say about the digital features of Adobe Analytics, it is a great system for all types of business environments. it is a reliable system with great technical performance. Review collected by and hosted on G2.com.

Adobe Analytics is a high performance enterprise platform that offers the most advanced features and resources to drive your business practices and improve the user experience for all your customers.

I can also say that Adobe Analytics allows you to integrate data from your work departments to find customized and professional solutions to all your customers' business requirements. Review collected by and hosted on G2.com.

I have nothing bad to say about the digital features and resources of Adobe Analytics, my experience has been positive and professional and I can recommend using all of its digital features. Review collected by and hosted on G2.com.

Adobe Analytics is tool which is used for collect , manage , analyse data , act on data which are recived from users or customer.Through Adobe Analytics we can manage or categorised of data which are collected from users.we can gather data from website , mobile application and create dashboard for analysis purpose. Review collected by and hosted on G2.com.

Ita adavance feature require subscription either monthly or annually which make costly to small or medium size organization. some time we can not integrate this with any other software's. Review collected by and hosted on G2.com.

I like Adobe Analytics for its ability to provide deep, actionable insights into user behavior. The level of data granularity it offers allows for a detailed understanding of customer journeys across digital touchpoints. Advanced segmentation stands out as it makes it easy to analyze specific user groups based on behavior, demographics, or engagement patterns. I also really value the customizable dashboards and reports, which allow key metrics and KPIs to be visualized in a way that aligns with business goals. Real-time reporting is another aspect I appreciate because it helps in quickly identifying trends and responding to issues without delays. Additionally, its seamless integration with other Adobe Experience Cloud tools enhances personalization and optimization efforts, making Adobe Analytics a flexible, accurate, and enterprise-level analytics tool. Review collected by and hosted on G2.com.

While Adobe Analytics is a powerful analytics tool, there are a few areas where it could be improved. One challenge is its steep learning curve, especially for new users. The interface and advanced features can feel complex at first and require proper training to use effectively. Another area for improvement is implementation complexity. Setting up tracking, events, and custom variables often requires technical expertise and careful planning, which can slow down initial adoption. Additionally, the cost of Adobe Analytics can be quite high, making it less accessible for small teams or organizations with limited budgets. Occasionally, report configuration and data validation can be time-consuming, especially when working with highly customized setups. Simplifying workflows and improving onboarding documentation could help users get value more quickly. Review collected by and hosted on G2.com.

I love how Adobe Analytics is like 'Photoshop for data.' The Analysis Workspace allows me to drag and drop any metric, date range, or customer segment to build custom visualizations quickly. The 'Undo' Button is a lifesaver, letting me correct any mistakes I make in my reports. I find the Segment IQ feature incredibly useful as it instantly compares two user groups and highlights key differences, such as identifying that high-spenders are more likely to use the app than the mobile site. The no sampling aspect is also a big win for me, as I can look at 100% of my data without worrying if the figures are just guesses. Adobe Analytics fixes fragmented journeys by stitching a user's identity across devices, providing a complete picture. It helps identify the 'why' behind traffic changes with AI, which is time-saving. I appreciate its ability to show which ads create interest, not just the ones clicked last, and that it offers 100% accurate data, removing any distrust. Additionally, I value how it's a 'team player,' designed to be the foundation of the Adobe Experience Cloud. Review collected by and hosted on G2.com.

Adobe Analytics is a beast, but it’s a high-maintenance one. If you don't have a dedicated analyst or the budget for a long implementation, you'll end up paying for a Ferrari that you only know how to drive in first gear. If Adobe wants to stay ahead of the competition, they need to bridge the gap between their legacy admin menus and their modern workspace. Making the tool easier to set up for non-enterprise users and speeding up report load times would turn this from a 'specialist-only' tool into something the whole marketing department can actually use. Honestly? The initial setup was brutal. Review collected by and hosted on G2.com.

The digital features and resources of Adobe Analytics are the best for analyzing your customers' shopping preferences and creating a much more personalized experience for all their technical requirements.

In addition, Adobe Analytics allows you to generate detailed reports that enable you to improve the quality of all projects related to the services you offer and how you present them to your consumers. Review collected by and hosted on G2.com.

I have nothing bad to say about the performance of Adobe Analytics' virtual resources, I think it is a reliable business system and I would recommend it for all types of business environments and professional work departments. Review collected by and hosted on G2.com.

Adobe Analytics can source a good amount of data and give customised reports on the same Adobe platforms without the need to export the data and visualise elsewhere Review collected by and hosted on G2.com.

The interface can offer more features for visualisation, this should be in sync with 2025 standards of visual software in market. The UI can be improved Review collected by and hosted on G2.com.

For any company that wants to make informed and effective decisions based on data, Adobe Analytics in an invaluable tool. With its advanced data analysis and predictive reporting features, it allows you to look beyond conventional metrics and truly understand user behavior. Review collected by and hosted on G2.com.

It's not "plug and play". You need technical expertise or infinite patience to customize dashboards, metrics, and segmentations. The first time I used it, I spent 3 hours trying to figure out how to create a simple funnel report. Review collected by and hosted on G2.com.