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Compare Klaviyo and Yotpo

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At a Glance
Klaviyo
Klaviyo
Star Rating
(1,168)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Klaviyo
Yotpo
Yotpo
Star Rating
(258)4.3 out of 5
Market Segments
Small-Business (74.6% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Free Forever
Free Trial is available
Browse all 3 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Klaviyo excels in user satisfaction, boasting a higher overall score compared to Yotpo. Users appreciate Klaviyo's rich segmentation options and easy-to-use templates, which enhance their marketing efforts and streamline campaign management.
  • Users say that Yotpo shines in its ease of use and intuitive design, making it simple for businesses to collect and showcase reviews. Recent feedback highlights how the platform's seamless user experience saves time and boosts efficiency, especially during the initial setup.
  • According to verified reviews, Klaviyo's implementation process is praised for its straightforward setup and effective workflow structure. Users find it compelling for team collaboration, which is a significant advantage for businesses looking to enhance their marketing automation.
  • Reviewers mention that while Yotpo offers a free forever plan, Klaviyo's pricing structure is not as transparent. However, Klaviyo compensates with a robust feature set that includes A/B testing capabilities, which users find beneficial for optimizing their campaigns.
  • Users highlight that Yotpo's customer support is rated highly, with many appreciating the white-glove setup service. This level of support can be crucial for small businesses that may need extra assistance during their initial stages.
  • G2 reviewers note that Klaviyo's ongoing evolution keeps it relevant and effective, with users mentioning that the platform is not stagnant and continues to improve. This adaptability is a key factor for businesses that want to stay ahead in a competitive market.
Pricing
Entry-Level Pricing
Klaviyo
No pricing available
Yotpo
Free
Free Forever
Browse all 3 pricing plans
Free Trial
Klaviyo
Free Trial is available
Yotpo
Free Trial is available
Ratings
Meets Requirements
9.0
885
8.6
207
Ease of Use
8.7
890
8.5
209
Ease of Setup
8.5
542
8.1
141
Ease of Admin
8.9
487
8.2
128
Quality of Support
8.4
844
8.8
199
Has the product been a good partner in doing business?
9.0
490
8.5
125
Product Direction (% positive)
9.0
834
8.1
193
Features by Category
8.2
570
Not enough data
Email Marketing
9.0
522
|
Verified
Not enough data
9.2
514
|
Verified
Not enough data
8.9
494
|
Verified
Not enough data
8.9
459
|
Verified
Not enough data
Online Marketing
7.8
373
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
8.7
428
|
Verified
Not enough data
8.6
445
Not enough data
8.2
251
Not enough data
Lead Management
8.5
346
Not enough data
8.4
273
Not enough data
9.0
470
|
Verified
Not enough data
7.8
219
Not enough data
8.5
354
|
Verified
Not enough data
8.5
395
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
8.2
283
|
Verified
Not enough data
Campaign Management
8.7
348
|
Verified
Not enough data
8.0
200
Not enough data
8.1
290
|
Verified
Not enough data
7.6
200
Not enough data
Social
Feature Not Available
Not enough data
7.8
197
Not enough data
7.7
190
Not enough data
7.4
185
Not enough data
7.8
260
|
Verified
Not enough data
Reporting & Analytics
8.5
467
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.3
425
|
Verified
Not enough data
8.4
438
|
Verified
Not enough data
7.5
202
Not enough data
Platform
8.5
323
|
Verified
Not enough data
8.7
306
|
Verified
Not enough data
8.9
313
|
Verified
Not enough data
8.3
207
|
Verified
Not enough data
7.8
193
|
Verified
Not enough data
8.8
314
|
Verified
Not enough data
8.0
159
Not enough data
Agentic AI - Marketing Automation
7.0
27
Not enough data
7.0
26
Not enough data
7.1
25
Not enough data
7.1
25
Not enough data
6.9
26
Not enough data
7.3
27
Not enough data
Integration
8.4
316
|
Verified
Not enough data
8.5
311
|
Verified
Not enough data
8.4
260
|
Verified
Not enough data
Conversational MarketingHide 21 FeaturesShow 21 Features
6.8
15
Not enough data
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.3
34
Not enough data
Diagnosis
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Not enough data
Tracking
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
Reporting
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Not enough data
Agentic AI - Email Deliverability
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Not enough data
Email Template BuilderHide 15 FeaturesShow 15 Features
8.1
480
Not enough data
Templates
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Not enough data
Edit
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Not enough data
Logistics
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Not enough data
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
8.0
159
Not enough data
Text Messaging
8.6
141
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
8.3
131
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
8.4
26
Not enough data
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
7.9
18
Not enough data
Platform Basics
9.0
15
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
8.5
7
7.6
69
Collection
6.9
6
7.8
44
|
Verified
8.6
6
8.0
58
|
Verified
8.6
6
7.6
57
|
Verified
8.6
6
7.9
53
|
Verified
7.2
6
8.0
48
|
Verified
Agentic AI - Review Management
Not enough data
6.7
6
Not enough data
6.1
6
Moderation
9.4
6
8.1
60
|
Verified
9.0
5
7.9
55
|
Verified
9.3
5
7.7
43
|
Verified
Use Cases
9.8
7
8.5
62
|
Verified
8.9
6
7.7
43
|
Verified
9.7
5
8.2
53
|
Verified
Administration
9.3
7
7.5
51
|
Verified
8.6
6
7.5
40
|
Verified
8.0
5
7.9
50
|
Verified
8.0
5
8.1
51
|
Verified
8.0
5
7.5
34
|
Verified
Display Options
8.6
6
7.5
40
|
Verified
8.1
6
7.8
56
|
Verified
8.3
6
7.6
57
|
Verified
7.7
5
7.5
50
|
Verified
Generative AI
7.8
6
6.2
13
Not enough data
6.8
41
Loyalty Experience
Not enough data
8.2
38
Not enough data
8.2
38
Not enough data
7.3
30
Not enough data
8.0
33
Not enough data
7.0
22
Not enough data
7.6
27
Loyalty Platform
Not enough data
7.8
31
Not enough data
7.9
27
Not enough data
7.7
31
Not enough data
7.2
23
Not enough data
7.5
33
Agentic AI - Loyalty Management
Not enough data
4.0
7
Not enough data
5.2
7
Not enough data
5.0
7
Not enough data
4.0
7
8.0
5
Not enough data
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User-Generated ContentHide 12 FeaturesShow 12 Features
Not enough data
7.5
5
Visual UGC
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
7.7
5
Not enough data
7.0
5
Integrations
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Support
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Advocacy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.9
16
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
RCS Business MessagingHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Online Reputation ManagementHide 18 FeaturesShow 18 Features
Not enough data
8.1
57
Consumer Intelligence
Not enough data
9.1
48
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
38
|
Verified
Reporting
Not enough data
8.1
18
Not enough data
8.0
36
|
Verified
Not enough data
8.5
52
|
Verified
Media Monitoring
Not enough data
7.1
15
Not enough data
7.9
34
|
Verified
Not enough data
8.2
28
In-House Management
Not enough data
Feature Not Available
Not enough data
7.7
15
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.9
22
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Reviews
Reviewers' Company Size
Klaviyo
Klaviyo
Small-Business(50 or fewer emp.)
81.2%
Mid-Market(51-1000 emp.)
17.0%
Enterprise(> 1000 emp.)
1.7%
Yotpo
Yotpo
Small-Business(50 or fewer emp.)
74.6%
Mid-Market(51-1000 emp.)
23.4%
Enterprise(> 1000 emp.)
2.0%
Reviewers' Industry
Klaviyo
Klaviyo
Retail
19.0%
Marketing and Advertising
12.9%
Apparel & Fashion
12.6%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.3%
Other
36.1%
Yotpo
Yotpo
Retail
20.9%
Apparel & Fashion
12.3%
Consumer Goods
11.5%
Health, Wellness and Fitness
7.4%
Food & Beverages
4.9%
Other
43.0%
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Yotpo
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Discussions
Klaviyo
Klaviyo Discussions
how can i know the language for my clients
3 Comments
Andrew J.
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
Chris C.
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
Andrew J.
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Yotpo
Yotpo Discussions
What is Yotpo used for?
1 Comment
Migena P.
MP
Yotpo is a customer engagement and retention platform that helps e-commerce brands build trust, increase conversions, and grow customer lifetime value. It...Read more
Monty the Mongoose crying
Yotpo has no more discussions with answers