Compare Klaviyo and Yotpo 
At a Glance
Market Segments
Small-Business (82.2% of reviews)
Small-Business (74.6% of reviews)
Entry-Level Pricing
No pricing available
Free Forever
Klaviyo
Star Rating
(1,342)4.6 out of 5
Market Segments
Small-Business (82.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoYotpo
Star Rating
(262)4.3 out of 5
Market Segments
Small-Business (74.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Forever
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user-friendliness, allowing social media managers to effectively handle email marketing without needing specialized training. Users appreciate its comprehensive functionality, which integrates both email and SMS marketing seamlessly.
- Users say Yotpo offers a straightforward setup process, with many finding it easy to manage customer reviews and loyalty features. Recent feedback highlights how the platform requires minimal maintenance, making it a practical choice for small businesses looking to streamline their review management.
- Reviewers mention that Klaviyo's design is not only simple but also progressive, which enhances the overall user experience. This design approach helps users navigate the software easily, contributing to its higher satisfaction ratings compared to Yotpo.
- According to verified reviews, Yotpo shines in its ability to manage customer reviews effectively, with users noting the convenience of receiving notifications for low-star reviews. This feature allows businesses to respond promptly and maintain their reputation.
- G2 reviewers highlight that while Yotpo has a solid array of loyalty features, Klaviyo's capabilities in email marketing and customer engagement are more robust, with users praising its proactive solutions that anticipate marketing needs.
- Users report that Klaviyo's support for eCommerce is particularly strong, with a focus on providing insights and tools that drive sales. In contrast, while Yotpo offers good support, it doesn't match the depth of Klaviyo's eCommerce features, which are highly rated by users.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableYotpo
Free
Free Forever
Up to 50 monthly orders,
Review Request Emails,
On-site Widgets,
Moderation & Commenting,
Social Push & SEO Page,
And more.
Free Trial
Klaviyo
Free Trial is available
Yotpo
Free Trial is available
Ratings
Meets Requirements
9.0
981
8.6
211
Ease of Use
8.6
989
8.5
213
Ease of Setup
8.5
637
8.1
145
Ease of Admin
8.9
523
8.2
130
Quality of Support
8.4
933
8.8
203
Has the product been a good partner in doing business?
8.9
527
8.5
127
Product Direction (% positive)
8.9
929
8.2
197
Features by Category
Email Marketing
9.0
567
|
Verified
Not enough data
9.3
556
|
Verified
Not enough data
8.9
505
|
Verified
Not enough data
9.0
493
|
Verified
Not enough data
Online Marketing
7.9
383
|
Verified
Not enough data
8.3
406
|
Verified
Not enough data
8.7
439
|
Verified
Not enough data
8.7
454
Not enough data
8.2
253
Not enough data
Lead Management
8.5
356
Not enough data
8.4
273
Not enough data
9.0
520
|
Verified
Not enough data
7.8
221
Not enough data
8.5
359
|
Verified
Not enough data
8.5
400
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
8.2
288
|
Verified
Not enough data
Campaign Management
8.7
348
|
Verified
Not enough data
8.0
199
Not enough data
8.1
288
|
Verified
Not enough data
7.6
198
Not enough data
Social
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
189
Not enough data
7.5
184
Not enough data
7.8
258
|
Verified
Not enough data
Reporting & Analytics
8.5
492
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.4
428
|
Verified
Not enough data
8.4
442
|
Verified
Not enough data
7.6
200
Not enough data
Platform
8.5
337
|
Verified
Not enough data
8.7
327
|
Verified
Not enough data
8.9
318
|
Verified
Not enough data
8.3
208
|
Verified
Not enough data
7.8
194
|
Verified
Not enough data
8.9
325
|
Verified
Not enough data
8.0
161
Not enough data
Agentic AI - Marketing Automation
6.9
26
Not enough data
7.0
25
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Integration
8.5
324
|
Verified
Not enough data
8.6
322
|
Verified
Not enough data
8.5
271
|
Verified
Not enough data
Messenger
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
Channels
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Not enough data
Customers
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Not enough data
Tracking
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Not enough data
Reporting
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Templates
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Not enough data
Edit
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
334
|
Verified
Not enough data
Logistics
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Not enough data
Generative AI
7.5
66
Not enough data
7.4
52
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
151
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
135
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Not enough data
Campaigns
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Not enough data
Integrations
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
17
Not enough data
9.0
16
Not enough data
Platform Data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
Platform Additional Functionality
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
7.4
7
7.8
44
|
Verified
8.8
7
8.1
60
|
Verified
8.6
6
7.6
57
|
Verified
8.6
6
7.9
53
|
Verified
7.2
6
8.0
48
|
Verified
Agentic AI - Review Management
Not enough data
6.7
6
Not enough data
6.1
6
Moderation
9.5
7
8.2
61
|
Verified
9.0
5
7.9
55
|
Verified
9.3
5
7.7
43
|
Verified
Use Cases
9.8
9
8.5
62
|
Verified
8.9
6
7.7
43
|
Verified
9.7
5
8.2
53
|
Verified
Administration
9.3
7
7.5
52
|
Verified
8.6
6
7.5
40
|
Verified
8.0
5
8.0
51
|
Verified
8.0
5
8.1
51
|
Verified
8.0
5
7.5
34
|
Verified
Display Options
8.6
6
7.5
40
|
Verified
8.3
7
7.8
56
|
Verified
8.3
6
7.6
57
|
Verified
8.1
6
7.5
50
|
Verified
Generative AI
7.8
6
6.2
13
Loyalty Experience
Not enough data
8.2
39
Not enough data
8.3
39
Not enough data
7.3
30
Not enough data
8.0
33
Not enough data
7.0
22
Not enough data
7.6
27
Loyalty Platform
Not enough data
7.8
31
Not enough data
7.9
27
Not enough data
7.7
31
Not enough data
7.2
23
Not enough data
7.5
33
Agentic AI - Loyalty Management
Not enough data
4.0
7
Not enough data
5.2
7
Not enough data
5.0
7
Not enough data
4.0
7
Customization
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
Additional Functionality
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visual UGC
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
7.7
5
Not enough data
7.0
5
Integrations
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Support
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Advocacy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Consumer Intelligence
Not enough data
9.1
48
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
38
|
Verified
Reporting
Not enough data
8.1
18
Not enough data
8.0
36
|
Verified
Not enough data
8.5
52
|
Verified
Media Monitoring
Not enough data
7.1
15
Not enough data
7.9
34
|
Verified
Not enough data
8.2
28
In-House Management
Not enough data
Feature Not Available
Not enough data
7.7
15
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Not enough data
Campaign Activity
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Yotpo are categorized as Review Management
Unique Categories
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, Email Deliverability, Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Marketing Automation, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
Yotpo is categorized as Customer Advocacy, User-Generated Content, Loyalty Management, and Online Reputation Management
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yotpo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.3%
Marketing and Advertising
12.7%
Apparel & Fashion
12.5%
Consumer Goods
11.6%
Health, Wellness and Fitness
7.3%
Other
36.6%
Retail
20.6%
Apparel & Fashion
12.1%
Consumer Goods
11.7%
Health, Wellness and Fitness
7.3%
Food & Beverages
5.6%
Other
42.7%
Discussions
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is Yotpo used for?
1 Comment
MP
Yotpo is a customer engagement and retention platform that helps e-commerce brands build trust, increase conversions, and grow customer lifetime value. It...Read more
Yotpo has no more discussions with answers
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