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Compare Optimizely Content Marketing Platform and Wrike 
Featured Products
At a Glance
Market Segments
Enterprise (48.7% of reviews)
Mid-Market (43.1% of reviews)
Entry-Level Pricing
Custom Pricing
$0.00
Optimizely Content Marketing Platform
Star Rating
(81)4.3 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
Custom Pricing
Learn more about Optimizely Content Marketing PlatformWrike
Star Rating
(4,476)4.2 out of 5
Market Segments
Mid-Market (43.1% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Wrike excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Optimizely Content Marketing Platform. Users appreciate its robust workflow management capabilities, noting that it effectively reduces email communications and enhances collaboration through features like tagging and notifications.
- According to verified reviews, Wrike's implementation process is praised for its intuitive onboarding, making it easier for teams to get started quickly. Users have highlighted how the platform works seamlessly with tools like Microsoft Teams, which enhances its usability in daily operations.
- Users say that while Optimizely Content Marketing Platform offers a comprehensive solution for managing campaign workflows, it may not match the ease of use that Wrike provides. Reviewers have noted that Wrike's interface is self-explanatory and easy to navigate, which is particularly beneficial for teams looking to minimize training time.
- Reviewers mention that Wrike's extensive feature set, including task tracking and project collaboration tools, makes it a favorite among mid-market users. In contrast, Optimizely's focus on enterprise solutions may limit its appeal for smaller teams seeking a more straightforward project management tool.
- Users highlight that while both platforms offer strong support, Wrike's quality of support is slightly lower than that of Optimizely. However, Wrike still receives commendations for its responsiveness and helpful resources, which users find valuable during their project management processes.
- According to recent feedback, Wrike's ability to facilitate real-time collaboration and communication is a standout feature, with users noting that it has become their core application for project management. In comparison, while Optimizely provides a solid platform for content marketing, some users feel it lacks the same level of collaborative functionality that Wrike offers.
Pricing
Entry-Level Pricing
Optimizely Content Marketing Platform
All Pricing is Custom
Custom Pricing
Please contact us at NewsCred.com or call at (212) 989 4100 for US and +44 (0) 203 701 0401 for UK
Wrike
Free
$0.00
A simple, shared task list for small teams.
- Web, desktop, and mobile apps
- Project & task management
- Board view
Free Trial
Optimizely Content Marketing Platform
Free Trial is available
Wrike
Free Trial is available
Ratings
Meets Requirements
8.8
60
8.5
3,657
Ease of Use
8.5
61
7.9
3,695
Ease of Setup
8.0
38
7.8
1,595
Ease of Admin
8.9
27
8.3
1,277
Quality of Support
8.9
50
8.5
2,892
Has the product been a good partner in doing business?
9.1
27
8.5
1,222
Product Direction (% positive)
9.6
61
8.2
3,493
Features by Category
Interface and Performance
7.8
17
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
7.7
18
|
Verified
Not enough data
7.9
17
|
Verified
Not enough data
7.4
16
Not enough data
Asset Management
8.6
19
|
Verified
Not enough data
8.2
14
|
Verified
Not enough data
7.7
17
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
8.5
14
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
18
Not enough data
Media Types
7.8
15
|
Verified
Not enough data
7.9
13
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
Administration
8.8
19
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
8.1
16
Not enough data
7.4
16
|
Verified
Not enough data
8.0
16
|
Verified
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Tasks
Not enough data
8.9
1564
|
Verified
Not enough data
8.8
1585
|
Verified
Not enough data
8.4
1538
|
Verified
Not enough data
8.5
1515
|
Verified
Not enough data
8.1
1443
|
Verified
Not enough data
7.7
1302
|
Verified
Not enough data
8.1
1436
|
Verified
Not enough data
8.2
1383
|
Verified
Projects
Not enough data
8.5
1402
|
Verified
Not enough data
8.2
1302
|
Verified
Not enough data
8.0
1274
|
Verified
Not enough data
8.0
1320
|
Verified
Not enough data
8.2
1354
|
Verified
Not enough data
7.5
1005
|
Verified
Not enough data
7.6
606
Not enough data
8.1
1280
|
Verified
Not enough data
7.7
1069
|
Verified
Not enough data
7.7
1033
|
Verified
Not enough data
7.8
1038
|
Verified
Resource Management
Not enough data
7.8
1077
|
Verified
Not enough data
7.8
1129
|
Verified
Not enough data
8.2
1213
|
Verified
Project Monitoring
Not enough data
7.7
1021
|
Verified
Not enough data
7.9
1091
|
Verified
Not enough data
8.3
1334
|
Verified
Generative AI
Not enough data
6.8
168
Not enough data
6.2
443
Agentic AI - Project Management
Not enough data
7.4
9
Not enough data
7.5
8
Not enough data
8.1
8
Not enough data
8.0
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Portfolio Management
Not enough data
7.6
36
Not enough data
8.0
37
Not enough data
7.8
36
Not enough data
7.5
37
Project Management
Not enough data
8.1
39
Not enough data
8.3
38
Not enough data
7.7
36
Resource Management
Not enough data
8.0
37
Not enough data
8.1
36
Not enough data
7.9
34
Data & Analytics
Not enough data
7.4
35
Not enough data
7.3
37
Not enough data
7.5
35
Not enough data
7.4
34
Strategy - Project and Portfolio Management
Not enough data
7.1
28
Not enough data
7.6
31
Not enough data
7.6
31
Not enough data
7.5
29
Not enough data
7.6
30
Not enough data
7.4
30
Not enough data
7.1
30
Not enough data
7.5
30
Not enough data
7.4
30
Not enough data
7.6
31
Setup
Not enough data
8.3
763
Not enough data
8.3
780
Not enough data
8.0
766
Not enough data
8.2
841
Management
Not enough data
8.3
750
Not enough data
8.0
629
Not enough data
7.8
594
Generative AI
Not enough data
6.3
277
Agentic AI - Workflow Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Bug Reporting
Not enough data
8.4
148
Not enough data
8.2
143
Not enough data
8.4
151
Bug Monitoring
Not enough data
8.1
141
Not enough data
8.3
142
Not enough data
8.4
143
Agentic AI - Bug Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
8.6
89
Not enough data
8.0
87
Not enough data
8.0
86
Not enough data
7.8
88
Goal Creation
Not enough data
8.0
88
Not enough data
8.0
88
Not enough data
7.1
81
Not enough data
8.3
85
Agentic AI - Objectives and Key Results (OKR)
Not enough data
Not enough data
Not enough data
Not enough data
Tasks
Not enough data
8.9
170
Not enough data
8.7
171
Not enough data
8.5
168
Agentic AI - Kanban Project Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Kanban Boards
Not enough data
8.5
168
Not enough data
8.5
169
Not enough data
8.6
167
Planning
Not enough data
8.6
167
Not enough data
8.1
169
Not enough data
7.9
168
Platform Basics
8.1
12
8.2
351
8.3
12
8.4
386
8.3
13
8.3
375
8.1
12
7.4
278
8.3
13
8.5
354
8.3
13
8.3
382
Content Planning
8.6
13
8.4
385
9.0
13
8.9
397
8.5
13
Feature Not Available
Marketing Campaign Performance
7.7
13
7.4
261
8.1
13
8.2
316
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
7.3
11
7.7
312
8.0
11
7.7
304
Task Creation
Not enough data
8.8
1269
Not enough data
8.8
1282
Not enough data
8.3
1196
Not enough data
7.8
1051
Task Management
Not enough data
8.4
1231
Not enough data
8.5
1239
Not enough data
8.1
1157
Not enough data
8.2
1122
Generative AI
Not enough data
6.1
408
Not enough data
6.2
408
Customer Management
Not enough data
7.9
23
Not enough data
7.1
22
Not enough data
7.8
23
Not enough data
8.2
23
Project Management
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.4
24
Not enough data
8.5
24
Accounting
Not enough data
7.1
23
Not enough data
6.4
23
Not enough data
6.5
23
Not enough data
6.7
23
Not enough data
6.7
23
Portfolio Management
Not enough data
7.8
24
Not enough data
8.0
22
Not enough data
7.9
22
Not enough data
7.5
22
Analytics
Not enough data
8.0
22
Not enough data
8.6
22
Not enough data
7.7
21
Administration
Not enough data
7.5
22
Not enough data
8.7
23
Not enough data
8.6
22
Platform
Not enough data
8.3
22
Not enough data
8.0
21
Not enough data
8.9
21
Not enough data
8.2
23
Not enough data
7.0
21
Generative AI
Not enough data
7.5
19
Not enough data
7.2
20
Artificial Intelligence - Professional Services Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Professional Services Automation
Not enough data
Not enough data
Not enough data
Not enough data
Automation
8.5
17
8.5
848
8.5
17
8.3
851
8.1
14
8.0
744
Administration
8.2
17
8.3
793
8.3
15
8.2
734
8.6
17
8.9
813
Project management
8.5
18
8.6
872
7.9
17
8.3
813
8.1
17
8.5
849
8.2
15
8.3
812
7.9
15
8.4
809
7.9
12
8.0
676
7.3
14
8.4
849
Workload
7.7
14
8.2
727
8.0
15
8.5
820
7.8
13
8.2
766
7.7
13
8.0
701
Communication & Collaboration
8.7
15
8.3
792
8.5
17
8.2
790
8.3
17
8.8
843
Cost Management
6.8
14
7.7
546
6.8
13
7.8
578
7.4
12
7.4
514
Integration
7.0
11
7.5
517
7.1
11
7.5
514
6.4
12
7.5
504
Generative AI
Not enough data
6.4
237
Not enough data
7.3
102
Agentic AI - Work Management
Not enough data
7.4
9
Not enough data
8.0
9
Not enough data
8.1
9
Not enough data
7.6
9
Communication
Feature Not Available
Feature Not Available
8.3
22
8.5
1040
7.6
18
7.8
840
Feature Not Available
Feature Not Available
7.3
16
Feature Not Available
Content & Documents
8.6
23
8.5
1077
8.9
19
8.6
1070
7.4
21
8.0
1066
7.9
21
8.0
907
Controls
8.6
19
8.2
997
8.6
16
8.1
907
8.6
18
8.4
991
7.7
18
8.0
953
8.1
16
7.9
812
Project Management
9.0
22
8.9
1144
8.7
21
8.6
1106
8.7
20
8.6
1090
7.3
17
8.1
896
Remote Collaboration
8.8
20
8.5
994
8.9
19
8.6
1022
8.8
17
8.6
992
Feature Not Available
Feature Not Available
Generative AI
Not enough data
7.0
141
Not enough data
6.1
331
Agentic AI - Project Collaboration
Not enough data
7.6
24
Not enough data
7.1
22
Customization
Not enough data
8.6
112
Not enough data
8.4
103
Not enough data
8.8
106
Not enough data
7.9
110
Additional Functionality
Not enough data
8.5
91
Not enough data
Feature Not Available
Not enough data
8.6
112
Not enough data
Feature Not Available
Not enough data
7.7
85
New Product Introduction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
CAD
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Bill of Materials
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engineering Change Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Simulation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Quality management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Planning
8.3
17
Not enough data
Publishing
7.9
17
Not enough data
Social Media
7.6
17
Not enough data
Planning
8.6
34
Not enough data
Generative AI
7.5
16
Not enough data
7.5
16
Not enough data
7.4
16
Not enough data
7.1
16
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Proofing Features - Online Proofing
Not enough data
8.1
47
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform - Online Proofing
Not enough data
8.2
49
Not enough data
7.4
47
Not enough data
7.5
47
Not enough data
8.3
45
Not enough data
Feature Not Available
Workflow and Collaboration - Online Proofing
Not enough data
8.2
47
Not enough data
8.6
50
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Event Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
8.6
34
Not enough data
Tools
Feature Not Available
Not enough data
7.6
12
Not enough data
7.4
11
Not enough data
Metrics
7.9
8
Not enough data
8.2
10
Not enough data
8.0
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
6.4
11
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Time Tracking
Not enough data
8.3
500
Not enough data
8.7
589
Not enough data
8.0
406
Client Invoicing
Not enough data
7.2
318
Not enough data
Feature Not Available
Not enough data
7.5
328
Mobile Time Tracking
Not enough data
8.3
461
Administration
Not enough data
7.9
381
Not enough data
8.4
519
Not enough data
8.5
514
Not enough data
7.8
357
Not enough data
8.6
513
Platform
Not enough data
8.2
501
Not enough data
7.7
378
Not enough data
7.7
347
Not enough data
8.5
528
Not enough data
7.8
425
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Optimizely Content Marketing Platform and Wrike are categorized as Work Management, Marketing Calendar, Marketing Resource Management, and Project Collaboration
Unique Categories
Optimizely Content Marketing Platform is categorized as Content Creation, Content Analytics, Digital Asset Management, and Content Distribution
Wrike is categorized as Kanban Project Management, Objectives and Key Results (OKR), Workflow Management, Project and Portfolio Management, Online Proofing, Online Form Builder, Task Management, Event Planning, Bug Tracking, Time Tracking, Professional Services Automation, Project Management, and Product Lifecycle Management (PLM)
Reviews
Reviewers' Company Size
Optimizely Content Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wrike
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.1%
Marketing and Advertising
12.8%
Financial Services
12.8%
Telecommunications
5.1%
Insurance
5.1%
Other
50.0%
Marketing and Advertising
19.5%
Computer Software
7.5%
Information Technology and Services
7.4%
Higher Education
4.1%
Financial Services
3.6%
Other
57.7%
Discussions
Optimizely Content Marketing Platform has no discussions with answers
What is wrike used for?
14 Comments
HS
Wrike is a scaleable project management tool.
From Wrike: "Wrike is a SaaS-based, work management platform features
engaging collaboration, workflow and...Read more
Are there additional capabilities beyond project management? Seems like it going through this review process.
9 Comments
CM
1) Wrike Forms has allow us to assess all project requests submitted by stakeholders, allowing us to pull the right team and understand the needs of the...Read more
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