Compare Optimizely Content Marketing Platform and Wrike 
At a Glance
Market Segments
Enterprise (48.7% of reviews)
Mid-Market (43.2% of reviews)
Entry-Level Pricing
Custom Pricing
$0.00
Optimizely Content Marketing Platform
Star Rating
(81)4.3 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
Custom Pricing
Learn more about Optimizely Content Marketing PlatformWrike
Star Rating
(4,521)4.2 out of 5
Market Segments
Mid-Market (43.2% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Wrike excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Optimizely Content Marketing Platform. Users appreciate the platform's ability to enhance visibility across teams, with one reviewer noting, "I love that we are growing the adoption of Wrike within our organization."
- Users say that Wrike's customizable workflows are a standout feature, making complex projects more manageable. A recent user highlighted, "We just finished a HUGE project... My favorite thing about Wrike is the customizable workflows," which helped streamline their proofing process.
- Reviewers mention that while Optimizely Content Marketing Platform has a robust feature set for managing campaign workflows, it lacks the same level of user engagement and recent reviews as Wrike. One user noted, "What is really great about the platform is that you can manage the whole workflow of a campaign," indicating its comprehensive capabilities.
- According to verified reviews, Wrike's interface is praised for being intuitive and polished, with users finding navigation smoother and dashboards more customizable. This enhances day-to-day usability, as one user remarked, "It’s much easier to tailor views to what different team members actually need."
- Users highlight that while Optimizely Content Marketing Platform is effective for content management, it faces challenges in user adoption compared to Wrike. A user shared, "We've been using the Optimizely Content Marketing Platform for over 2 years, and it’s been a game changer," but the lack of recent reviews suggests a need for more current user experiences.
- G2 reviewers indicate that Wrike's support quality is rated highly, with users appreciating the assistance they receive. One reviewer stated, "The quality of support is excellent," which contrasts with the more limited feedback on support for Optimizely, where users have not reported as extensively on their experiences.
Pricing
Entry-Level Pricing
Optimizely Content Marketing Platform
All Pricing is Custom
Custom Pricing
Please contact us at NewsCred.com or call at (212) 989 4100 for US and +44 (0) 203 701 0401 for UK
Wrike
Free
$0.00
Essential task management
- Web, desktop, and mobile apps
- Project & task management
- Board view
Free Trial
Optimizely Content Marketing Platform
Free Trial is available
Wrike
Free Trial is available
Ratings
Meets Requirements
8.8
60
8.5
3,682
Ease of Use
8.5
61
7.9
3,719
Ease of Setup
8.0
38
7.8
1,620
Ease of Admin
8.9
27
8.3
1,293
Quality of Support
8.9
50
8.5
2,913
Has the product been a good partner in doing business?
9.1
27
8.5
1,238
Product Direction (% positive)
9.6
61
8.2
3,515
Features by Category
Interface and Performance
7.8
17
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
7.7
18
|
Verified
Not enough data
7.9
17
|
Verified
Not enough data
7.4
16
Not enough data
Asset Management
8.6
19
|
Verified
Not enough data
8.2
14
|
Verified
Not enough data
7.7
17
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
8.5
14
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
18
Not enough data
Media Types
7.8
15
|
Verified
Not enough data
7.9
13
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
Administration
8.8
19
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
8.1
16
Not enough data
7.4
16
|
Verified
Not enough data
8.0
16
|
Verified
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Tasks
Not enough data
8.9
1570
|
Verified
Not enough data
8.8
1592
|
Verified
Not enough data
8.4
1542
|
Verified
Not enough data
8.5
1518
|
Verified
Not enough data
8.1
1448
|
Verified
Not enough data
7.7
1303
|
Verified
Not enough data
8.1
1437
|
Verified
Not enough data
8.2
1387
|
Verified
Projects
Not enough data
8.5
1403
|
Verified
Not enough data
8.2
1303
|
Verified
Not enough data
8.0
1277
|
Verified
Not enough data
8.0
1325
|
Verified
Not enough data
8.2
1358
|
Verified
Not enough data
7.5
1007
|
Verified
Not enough data
7.6
606
Not enough data
8.1
1283
|
Verified
Not enough data
7.7
1070
|
Verified
Not enough data
7.7
1034
|
Verified
Not enough data
7.8
1039
|
Verified
Resource Management
Not enough data
7.8
1078
|
Verified
Not enough data
7.8
1130
|
Verified
Not enough data
8.2
1215
|
Verified
Project Monitoring
Not enough data
7.7
1023
|
Verified
Not enough data
7.9
1092
|
Verified
Not enough data
8.3
1341
|
Verified
Generative AI
Not enough data
6.9
170
Not enough data
6.3
444
Agentic AI - Project Management
Not enough data
7.4
9
Not enough data
7.5
8
Not enough data
8.1
8
Not enough data
8.0
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Portfolio Management
Not enough data
7.7
37
Not enough data
8.1
38
Not enough data
7.8
36
Not enough data
7.5
38
Project Management
Not enough data
8.1
39
Not enough data
8.3
39
Not enough data
7.7
36
Resource Management
Not enough data
8.0
37
Not enough data
8.1
36
Not enough data
7.9
34
Data & Analytics
Not enough data
7.4
35
Not enough data
7.4
38
Not enough data
7.5
35
Not enough data
7.4
34
Strategy - Project and Portfolio Management
Not enough data
7.1
28
Not enough data
7.6
31
Not enough data
7.6
31
Not enough data
7.5
29
Not enough data
7.6
30
Not enough data
7.4
30
Not enough data
7.1
30
Not enough data
7.5
30
Not enough data
7.4
30
Not enough data
7.6
31
Setup
Not enough data
8.3
764
Not enough data
8.3
782
Not enough data
8.1
767
Not enough data
8.2
845
Management
Not enough data
8.3
751
Not enough data
8.0
630
Not enough data
7.8
596
Generative AI
Not enough data
6.3
278
Agentic AI - Workflow Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Bug Reporting
Not enough data
8.4
148
Not enough data
8.2
143
Not enough data
8.4
151
Bug Monitoring
Not enough data
8.1
141
Not enough data
8.3
142
Not enough data
8.4
143
Agentic AI - Bug Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
8.6
89
Not enough data
8.0
87
Not enough data
8.0
86
Not enough data
7.8
88
Goal Creation
Not enough data
8.0
88
Not enough data
8.0
88
Not enough data
7.1
81
Not enough data
8.3
85
Agentic AI - Objectives and Key Results (OKR)
Not enough data
Not enough data
Not enough data
Not enough data
Tasks
Not enough data
8.9
172
Not enough data
8.7
171
Not enough data
8.5
168
Agentic AI - Kanban Project Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Kanban Boards
Not enough data
8.5
169
Not enough data
8.5
169
Not enough data
8.6
167
Planning
Not enough data
8.6
167
Not enough data
8.1
169
Not enough data
7.9
168
Platform Basics
8.1
12
8.2
350
8.3
12
8.4
386
8.3
13
8.3
374
8.1
12
7.4
278
8.3
13
8.5
354
8.3
13
8.3
382
Content Planning
8.6
13
8.4
384
9.0
13
8.9
397
8.5
13
Feature Not Available
Marketing Campaign Performance
7.7
13
7.4
261
8.1
13
8.2
315
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
7.3
11
7.7
311
8.0
11
7.7
304
Task Creation
Not enough data
8.8
1271
Not enough data
8.8
1284
Not enough data
8.3
1196
Not enough data
7.8
1052
Task Management
Not enough data
8.4
1233
Not enough data
8.5
1242
Not enough data
8.1
1159
Not enough data
8.2
1123
Generative AI
Not enough data
6.2
410
Not enough data
6.2
409
Customer Management
Not enough data
7.9
23
Not enough data
7.1
22
Not enough data
7.8
23
Not enough data
8.2
23
Project Management
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.4
24
Not enough data
8.6
25
Accounting
Not enough data
7.1
23
Not enough data
6.4
23
Not enough data
6.5
23
Not enough data
6.7
23
Not enough data
6.7
23
Portfolio Management
Not enough data
7.8
24
Not enough data
8.0
22
Not enough data
7.9
22
Not enough data
7.5
22
Analytics
Not enough data
8.0
22
Not enough data
8.6
22
Not enough data
7.7
21
Administration
Not enough data
7.5
22
Not enough data
8.7
23
Not enough data
8.6
22
Platform
Not enough data
8.3
22
Not enough data
8.0
21
Not enough data
8.9
21
Not enough data
8.2
23
Not enough data
7.0
21
Generative AI
Not enough data
7.5
19
Not enough data
7.2
20
Artificial Intelligence - Professional Services Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Professional Services Automation
Not enough data
Not enough data
Not enough data
Not enough data
Automation
8.5
17
8.5
853
8.5
17
8.3
853
8.1
14
8.0
746
Administration
8.2
17
8.3
796
8.3
15
8.2
735
8.6
17
8.9
815
Project management
8.5
18
8.6
874
7.9
17
8.3
814
8.1
17
8.5
851
8.2
15
8.3
815
7.9
15
8.4
813
7.9
12
8.0
677
7.3
14
8.4
855
Workload
7.7
14
8.2
728
8.0
15
8.5
822
7.8
13
8.2
767
7.7
13
8.0
703
Communication & Collaboration
8.7
15
8.3
795
8.5
17
8.2
793
8.3
17
8.8
847
Cost Management
6.8
14
7.7
549
6.8
13
7.8
579
7.4
12
7.4
515
Integration
7.0
11
7.6
518
7.1
11
7.5
515
6.4
12
7.5
505
Generative AI
Not enough data
6.4
238
Not enough data
7.3
102
Agentic AI - Work Management
Not enough data
7.4
9
Not enough data
8.0
9
Not enough data
8.1
9
Not enough data
7.6
9
Communication
Feature Not Available
Feature Not Available
8.3
22
8.5
1043
7.6
18
7.8
841
Feature Not Available
Feature Not Available
7.3
16
Feature Not Available
Content & Documents
8.6
23
8.5
1083
8.9
19
8.6
1071
7.4
21
8.0
1071
7.9
21
8.0
909
Controls
8.6
19
8.2
1001
8.6
16
8.1
908
8.6
18
8.4
993
7.7
18
8.0
956
8.1
16
7.9
813
Project Management
9.0
22
8.9
1155
8.7
21
8.6
1109
8.7
20
8.6
1102
7.3
17
8.1
900
Remote Collaboration
8.8
20
8.5
995
8.9
19
8.6
1025
8.8
17
8.6
994
Feature Not Available
Feature Not Available
Generative AI
Not enough data
7.0
142
Not enough data
6.1
332
Agentic AI - Project Collaboration
Not enough data
7.6
24
Not enough data
7.1
22
Customization
Not enough data
8.6
113
Not enough data
8.4
103
Not enough data
8.8
106
Not enough data
7.9
110
Additional Functionality
Not enough data
8.5
92
Not enough data
Feature Not Available
Not enough data
8.6
112
Not enough data
Feature Not Available
Not enough data
7.7
85
New Product Introduction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
CAD
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Bill of Materials
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engineering Change Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Simulation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Quality management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Planning
8.3
17
Not enough data
Publishing
7.9
17
Not enough data
Social Media
7.6
17
Not enough data
Planning
8.6
34
Not enough data
Generative AI
7.5
16
Not enough data
7.5
16
Not enough data
7.4
16
Not enough data
7.1
16
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Proofing Features - Online Proofing
Not enough data
8.1
47
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform - Online Proofing
Not enough data
8.2
49
Not enough data
7.4
47
Not enough data
7.5
47
Not enough data
8.3
45
Not enough data
Feature Not Available
Workflow and Collaboration - Online Proofing
Not enough data
8.2
47
Not enough data
8.6
50
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Event Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
8.6
34
Not enough data
Tools
Feature Not Available
Not enough data
7.6
12
Not enough data
7.4
11
Not enough data
Metrics
7.9
8
Not enough data
8.2
10
Not enough data
8.0
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
6.4
11
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Time Tracking
Not enough data
8.3
504
Not enough data
8.7
593
Not enough data
8.0
408
Client Invoicing
Not enough data
7.2
319
Not enough data
Feature Not Available
Not enough data
7.5
329
Mobile Time Tracking
Not enough data
8.3
464
Administration
Not enough data
7.9
382
Not enough data
8.4
521
Not enough data
8.5
517
Not enough data
7.8
358
Not enough data
8.6
514
Platform
Not enough data
8.2
502
Not enough data
7.7
380
Not enough data
7.7
348
Not enough data
8.5
530
Not enough data
7.8
426
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Optimizely Content Marketing Platform and Wrike are categorized as Work Management, Marketing Calendar, Marketing Resource Management, and Project Collaboration
Unique Categories
Optimizely Content Marketing Platform is categorized as Content Creation, Content Analytics, Digital Asset Management, and Content Distribution
Wrike is categorized as Kanban Project Management, Objectives and Key Results (OKR), Workflow Management, Project and Portfolio Management, Online Proofing, Online Form Builder, Task Management, Event Planning, Bug Tracking, Time Tracking, Professional Services Automation, Project Management, and Product Lifecycle Management (PLM)
Reviews
Reviewers' Company Size
Optimizely Content Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wrike
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.1%
Financial Services
12.8%
Marketing and Advertising
12.8%
Education Management
5.1%
Telecommunications
5.1%
Other
50.0%
Marketing and Advertising
19.5%
Computer Software
7.5%
Information Technology and Services
7.4%
Higher Education
4.1%
Financial Services
3.7%
Other
57.7%
Discussions
Optimizely Content Marketing Platform has no discussions with answers
What is wrike used for?
14 Comments
HS
Wrike is a scaleable project management tool.
From Wrike: "Wrike is a SaaS-based, work management platform features
engaging collaboration, workflow and...Read more
Are there additional capabilities beyond project management? Seems like it going through this review process.
9 Comments
CM
1) Wrike Forms has allow us to assess all project requests submitted by stakeholders, allowing us to pull the right team and understand the needs of the...Read more
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