Introducing G2.ai, the future of software buying.Try now
Compare AdRoll ABM (Formerly RollWorks) and StackAdapt 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
AdLib DSP
Visit Website
At a Glance
Market Segments
Mid-Market (56.9% of reviews)
Small-Business (62.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdRoll ABM (Formerly RollWorks)
Star Rating
(565)4.3 out of 5
Market Segments
Mid-Market (56.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)StackAdapt
Star Rating
(829)4.7 out of 5
Market Segments
Small-Business (62.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about StackAdaptSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that StackAdapt excels in Ease of Use with a score of 9.1, while AdRoll ABM (Formerly RollWorks) scores 8.5. Reviewers mention that StackAdapt's intuitive interface and user-friendly design make it easier for teams to navigate and execute campaigns effectively.
- Reviewers mention that StackAdapt's Quality of Support is outstanding, scoring 9.9 compared to AdRoll ABM's 9.0. Users on G2 highlight the responsiveness and helpfulness of StackAdapt's support team, often resolving issues quickly and efficiently.
- Users say that StackAdapt's Campaign Optimization features, scoring 8.9, provide more robust tools compared to AdRoll ABM's 7.9. Reviewers appreciate StackAdapt's advanced algorithms that help in fine-tuning campaigns for better performance.
- G2 users report that StackAdapt's Targeting capabilities are superior, with a score of 9.4 versus AdRoll ABM's 8.6. Reviewers mention that StackAdapt offers more granular targeting options, allowing for more precise audience segmentation.
- Users on G2 highlight StackAdapt's Brand Safety features, scoring 9.1, as a significant advantage over AdRoll ABM's 8.6. Reviewers appreciate the comprehensive measures StackAdapt has in place to ensure ads are displayed in safe environments.
- Reviewers mention that StackAdapt's Machine Learning Optimization capabilities, scoring 9.0, provide a more advanced approach to campaign management compared to AdRoll ABM's 8.9. Users report that StackAdapt's algorithms adapt quickly to performance data, enhancing overall campaign effectiveness.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableStackAdapt
No pricing availableFree Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableStackAdapt
No trial information availableRatings
Meets Requirements
8.4
468
9.4
726
Ease of Use
8.5
473
9.1
713
Ease of Setup
8.4
300
9.2
582
Ease of Admin
8.6
249
9.2
541
Quality of Support
9.0
450
9.9
719
Has the product been a good partner in doing business?
8.9
253
9.8
553
Product Direction (% positive)
8.7
436
9.7
697
Features by Category
Data Availability
8.0
64
Not enough data
8.4
67
Not enough data
7.1
50
|
Verified
Not enough data
6.2
20
Not enough data
Data Accuracy
8.1
59
Not enough data
8.3
62
Not enough data
6.8
18
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Feature Not Available
Not enough data
8.4
48
|
Verified
Not enough data
8.7
45
Not enough data
8.0
50
|
Verified
Not enough data
5.9
32
|
Verified
Not enough data
7.4
35
Not enough data
Features
8.2
54
Not enough data
8.7
60
Not enough data
7.1
32
Not enough data
8.0
48
Not enough data
8.0
57
|
Verified
Not enough data
7.2
31
Not enough data
Feature Not Available
Not enough data
8.0
56
|
Verified
Not enough data
7.4
46
|
Verified
Not enough data
Channel Functionality
8.6
178
9.3
389
Platform Interoperability
7.4
74
8.7
257
Agentic AI - Display Advertising
6.6
19
8.1
40
6.8
19
8.4
39
6.7
19
8.6
39
6.8
19
8.5
39
7.0
19
8.4
39
6.9
19
8.5
39
Campaign Management
8.3
170
9.0
477
|
Verified
7.9
164
8.9
477
|
Verified
8.3
163
9.1
466
|
Verified
7.6
135
8.5
401
|
Verified
8.3
145
8.6
398
|
Verified
8.6
125
9.1
443
|
Verified
8.2
109
9.0
417
|
Verified
7.8
111
9.2
436
|
Verified
8.2
143
9.3
469
|
Verified
7.7
134
8.9
450
|
Verified
7.8
110
9.0
392
|
Verified
Feature Not Available
8.9
364
|
Verified
7.5
96
8.9
352
|
Verified
Targeting
8.6
175
9.4
477
|
Verified
8.9
175
9.3
462
|
Verified
8.3
146
9.2
464
|
Verified
8.0
128
9.3
456
|
Verified
Platform
8.2
139
8.7
387
|
Verified
7.6
140
8.7
446
|
Verified
8.7
161
9.2
444
8.6
164
9.3
464
|
Verified
8.3
134
9.2
398
|
Verified
7.9
136
8.9
406
|
Verified
8.1
125
8.9
397
|
Verified
Feature Not Available
8.9
354
|
Verified
7.9
125
8.7
397
|
Verified
Lead Intelligence
8.2
84
|
Verified
Not enough data
8.6
86
Not enough data
7.8
71
Not enough data
Lead Management
8.4
92
Not enough data
7.6
75
Not enough data
8.0
86
Not enough data
Marketing Campaigns
7.9
81
Not enough data
7.6
73
Not enough data
7.7
76
Not enough data
7.8
72
|
Verified
Not enough data
7.9
78
Not enough data
Campaign Execution
7.2
61
Not enough data
8.2
83
Not enough data
8.4
80
Not enough data
7.4
62
Not enough data
Agentic AI - Account Data Management
6.7
29
Not enough data
6.8
28
Not enough data
7.0
28
Not enough data
6.7
28
Not enough data
7.0
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
146
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
89
Not enough data
8.1
95
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
93
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Platform Basics
8.6
33
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.0
7
Not enough data
8.6
6
Not enough data
Platform Data
8.4
37
Not enough data
8.2
32
Not enough data
Platform Additional Functionality
8.7
38
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.0
5
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
215
Not enough data
Platform Data
8.3
211
Not enough data
7.6
195
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
204
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.4
23
Not enough data
Platform Interoperability
Not enough data
8.7
198
Video Functionality
8.9
6
9.2
375
Agentic AI - Video Advertising
Not enough data
8.5
26
Not enough data
8.6
26
Not enough data
8.5
26
Not enough data
8.7
26
Not enough data
8.4
26
Not enough data
8.5
26
Campaign Management
8.3
170
9.0
477
|
Verified
7.9
164
8.9
477
|
Verified
8.3
163
9.1
466
|
Verified
7.6
135
8.5
401
|
Verified
8.3
145
8.6
398
|
Verified
8.6
125
9.1
443
|
Verified
8.2
109
9.0
417
|
Verified
7.8
111
9.2
436
|
Verified
8.2
143
9.3
469
|
Verified
7.7
134
8.9
450
|
Verified
7.8
110
9.0
392
|
Verified
Feature Not Available
8.9
364
|
Verified
7.5
96
8.9
352
|
Verified
Targeting
8.6
175
9.4
477
|
Verified
8.9
175
9.3
462
|
Verified
8.3
146
9.2
464
|
Verified
8.0
128
9.3
456
|
Verified
Platform
8.2
139
8.7
387
|
Verified
7.6
140
8.7
446
|
Verified
8.7
161
9.2
444
8.6
164
9.3
464
|
Verified
8.3
134
9.2
398
|
Verified
7.9
136
8.9
406
|
Verified
8.1
125
8.9
397
|
Verified
Feature Not Available
8.9
354
|
Verified
7.9
125
8.7
397
|
Verified
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
47
Not enough data
Campaign Management
8.3
170
9.0(won by 0.7)
477
|
Verified
7.9
164
8.9(won by 1.0)
477
|
Verified
8.3
163
9.1(won by 0.8)
466
|
Verified
7.6
135
8.5(won by 0.9)
401
|
Verified
8.3
145
8.6(won by 0.3)
398
|
Verified
8.6
125
9.1(won by 0.5)
443
|
Verified
8.2
109
9.0(won by 0.8)
417
|
Verified
7.8
111
9.2(won by 1.4)
436
|
Verified
8.2
143
9.3(won by 1.1)
469
|
Verified
7.7
134
8.9(won by 1.2)
450
|
Verified
7.8
110
9.0(won by 1.2)
392
|
Verified
Feature Not Available
8.9(won by default)
364
|
Verified
7.5
96
8.9(won by 1.4)
352
|
Verified
Targeting
8.6
175
9.4(won by 0.8)
477
|
Verified
8.9
175
9.3(won by 0.4)
462
|
Verified
8.3
146
9.2(won by 0.9)
464
|
Verified
8.0
128
9.3(won by 1.3)
456
|
Verified
Platform
8.2
139
8.7(won by 0.5)
387
|
Verified
7.6
140
8.7(won by 1.1)
446
|
Verified
8.7
161
9.2(won by 0.5)
444
8.6
164
9.3(won by 0.7)
464
|
Verified
8.3
134
9.2(won by 0.9)
398
|
Verified
7.9
136
8.9(won by 1.0)
406
|
Verified
8.1
125
8.9(won by 0.8)
397
|
Verified
Feature Not Available
8.9(won by default)
354
|
Verified
7.9
125
8.7(won by 0.8)
397
|
Verified
Lead Intelligence
7.8
9
Not enough data
7.2
9
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.0
9
Not enough data
Agentic AI - Lead Intelligence
7.7
5
Not enough data
Platform Basics
Not enough data
9.7
24
Not enough data
9.6
24
Not enough data
9.5
24
Not enough data
9.8
24
Platform Reporting
Not enough data
9.3
24
Not enough data
8.9
24
Not enough data
8.5
23
Not enough data
8.3
23
Agentic AI - Digital Audio Advertising
Not enough data
8.4
16
Not enough data
8.6
16
Not enough data
8.4
16
Not enough data
8.9
16
Not enough data
8.3
16
Not enough data
8.5
16
Demand Side Platforms
Not enough data
9.4
233
Agentic AI - Demand Side Platform (DSP)
Not enough data
8.5
35
Not enough data
8.5
37
Not enough data
8.6
37
Not enough data
8.8
37
Not enough data
8.4
37
Not enough data
8.5
37
Campaign Management
8.3
170
9.0
477
|
Verified
7.9
164
8.9
477
|
Verified
8.3
163
9.1
466
|
Verified
7.6
135
8.5
401
|
Verified
8.3
145
8.6
398
|
Verified
8.6
125
9.1
443
|
Verified
8.2
109
9.0
417
|
Verified
7.8
111
9.2
436
|
Verified
8.2
143
9.3
469
|
Verified
7.7
134
8.9
450
|
Verified
7.8
110
9.0
392
|
Verified
Feature Not Available
8.9
364
|
Verified
7.5
96
8.9
352
|
Verified
Targeting
8.6
175
9.4
477
|
Verified
8.9
175
9.3
462
|
Verified
8.3
146
9.2
464
|
Verified
8.0
128
9.3
456
|
Verified
Demand Side Platforms
8.9
6
9.0
369
|
Verified
8.3
7
8.9
359
|
Verified
8.1
6
9.2
369
|
Verified
Platform
8.2
139
8.7
387
|
Verified
7.6
140
8.7
446
|
Verified
8.7
161
9.2
444
8.6
164
9.3
464
|
Verified
8.3
134
9.2
398
|
Verified
7.9
136
8.9
406
|
Verified
8.1
125
8.9
397
|
Verified
Feature Not Available
8.9
354
|
Verified
7.9
125
8.7
397
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
9.5
36
Not enough data
9.4
36
Not enough data
9.6
36
Not enough data
9.4
36
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
9.4
36
Not enough data
9.5
36
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
8.5
21
Not enough data
8.5
21
Not enough data
8.5
21
Not enough data
8.7
21
Not enough data
8.4
21
Not enough data
8.5
21
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Not enough data
Lead Management
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Not enough data
Marketing Campaigns
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Not enough data
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
110
Not enough data
8.3
128
Not enough data
7.4
107
Not enough data
Lead Management
8.3
121
Not enough data
7.8
102
Not enough data
8.4
120
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
108
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
117
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
8.3
22
6.2
7
8.3
22
6.4
7
8.5
22
6.4
7
8.5
22
6.4
7
8.2
22
6.2
7
8.3
22
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and StackAdapt are categorized as Connected TV (CTV) Advertising Platforms, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, and Display Advertising
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, Social Media Advertising, and Sales Intelligence
StackAdapt is categorized as Digital Audio Advertising
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
StackAdapt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.9%
Information Technology and Services
15.2%
Marketing and Advertising
12.0%
Financial Services
5.2%
Hospital & Health Care
2.9%
Other
37.0%
Marketing and Advertising
57.9%
Financial Services
2.7%
Online Media
2.4%
Health, Wellness and Fitness
2.3%
Retail
2.1%
Other
32.5%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
How is StackAdapt different from other DSPs?
1 Comment
Official Response from StackAdapt
StackAdapt is not just an advertising platform, the software aims to solve brands’ biggest pain point – customer acquisition. In today’s saturated market,...Read more
Is the StackAdapt platform difficult to use?
1 Comment
Official Response from StackAdapt
No. The StackAdapt platform is known for usability. In addition to its intuitive user experience, they have a sophisticated onboarding process where your...Read more
How does StackAdapt fight fraud?
1 Comment
Official Response from StackAdapt
StackAdapt has four main methods of preventing ad fraud: 1) They block IP addresses of known server and web hosting providers that send non-human traffic; 2)...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
