# AdRoll ABM (Formerly RollWorks) vs StackAdapt Comparison
---
## AI Generated Summary
- **G2 reviewers report** that StackAdapt excels in user satisfaction, boasting a significantly higher overall score compared to AdRoll ABM. Users appreciate the platform's intuitive interface and the dedicated support from account managers, which enhances their experience in campaign management.
- **Users say** that StackAdapt's onboarding process is particularly impressive, with many highlighting the effectiveness of the onboarding team in guiding them through setup. In contrast, while AdRoll ABM is noted for its simplicity in campaign setup, some users feel it lacks the same level of personalized support during the initial stages.
- **Reviewers mention** that StackAdapt provides robust features for audience targeting and campaign optimization, with access to a Creative Studio for asset production. This level of support is seen as a major advantage over AdRoll ABM, where users appreciate the integration with Salesforce but feel it doesn't offer the same depth in creative resources.
- **According to verified reviews** , StackAdapt shines in its quality of support, receiving high marks for proactive assistance and strategic expertise. Users frequently commend the platform for acting as an extension of their team, while AdRoll ABM, although effective in budget management, is sometimes viewed as less responsive in terms of customer service.
- **Users highlight** StackAdapt's advanced capabilities in cross-channel advertising and connected TV, where it outperforms AdRoll ABM significantly. Reviewers note that StackAdapt's features allow for more comprehensive campaign strategies, whereas AdRoll ABM is seen as more limited in this area.
- **Reviewers appreciate** StackAdapt's focus on performance and reliability, with many noting the platform's ability to deliver consistent results. In comparison, while AdRoll ABM is effective for account-based targeting, some users express concerns about its overall performance metrics, suggesting it may not meet the same high standards as StackAdapt.



| | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 649 | 868 | 
| **Largest Market Segment** | Mid-Market (57.9% of reviews) | Small-Business (62.6% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### AdRoll ABM (Formerly RollWorks)

Pros:
- Ease of Use (168 reviews)
- Audience Targeting (105 reviews)

Cons:
- Learning Curve (66 reviews)
- Missing Features (60 reviews)

### StackAdapt

Pros:
- Ease of Use (136 reviews)
- Customer Support (129 reviews)

Cons:
- Reporting Limitations (32 reviews)
- Poor Reporting (26 reviews)

---
## Ratings Comparison
| Rating | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
  | **Meets Requirements** | 8.4 (529 reviews) | 9.3 (744 reviews) | 
  | **Ease of Use** | 8.4 (534 reviews) | 9.1 (732 reviews) | 
  | **Ease of Setup** | 8.3 (358 reviews) | 9.2 (601 reviews) | 
  | **Ease of Admin** | 8.6 (261 reviews) | 9.2 (544 reviews) | 
  | **Quality of Support** | 8.9 (509 reviews) | 9.9 (737 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (266 reviews) | 9.8 (556 reviews) | 
  | **Product Direction (% positive)** | 8.6 (489 reviews) | 9.7 (711 reviews) | 

---
## Pricing

### AdRoll ABM (Formerly RollWorks)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### StackAdapt

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.3/10 | 84 |
| **StackAdapt** | N/A | N/A |

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Contact Data Availability** | 7.9 (68 reviews) | Not enough data | 
| **Company Data Availability** | 8.4 (71 reviews) | Not enough data | 
| **Industry Research Availability** | 7.0 (54 reviews) ✓ Verified | Not enough data | 
| **Technographic Data Availability** | 6.2 (21 reviews) | Not enough data | 

#### Data Accuracy

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Contact Data Accuracy** | 8.1 (62 reviews) | Not enough data | 
| **Company Data Accuracy** | 8.3 (65 reviews) | Not enough data | 
| **Technographic Data Accuracy** | 6.8 (19 reviews) | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (5 reviews) | Not enough data | 
| **Decision Making** | 6.7 (5 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Internationalization** | Feature Not Available | Not enough data | 
| **User, Role, and Access Management** | 8.5 (52 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.8 (47 reviews) | Not enough data | 
| **Reporting/Dashboards** | 8.1 (53 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 5.9 (33 reviews) ✓ Verified | Not enough data | 
| **APIs** | 7.5 (38 reviews) | Not enough data | 

#### Features

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Lead Builder** | 8.2 (58 reviews) | Not enough data | 
| **Integration to CRM/Marketing Automation** | 8.7 (65 reviews) | Not enough data | 
| **Data Cleaning/Enrichment** | 7.0 (33 reviews) | Not enough data | 
| **Data Segmentation/Filtering** | 8.0 (50 reviews) | Not enough data | 
| **Search** | 7.9 (59 reviews) ✓ Verified | Not enough data | 
| **News/People Alerts** | 7.2 (32 reviews) | Not enough data | 
| **Connections** | Feature Not Available | Not enough data | 
| **Reporting** | 8.1 (61 reviews) ✓ Verified | Not enough data | 
| **Messaging** | 7.3 (48 reviews) ✓ Verified | Not enough data | 

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.9/10 | 218 |
| **StackAdapt** | 8.9/10 | 573 |

#### Channel Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Display Functionality** | 8.7 (189 reviews) | 9.3 (389 reviews) | 

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Close Ecosystem API** | 7.4 (75 reviews) | 8.7 (256 reviews) | 

#### Agentic AI - Display Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (19 reviews) | 8.1 (40 reviews) | 
| **Multi-step Planning** | 6.8 (19 reviews) | 8.4 (39 reviews) | 
| **Cross-system Integration** | 6.7 (19 reviews) | 8.5 (39 reviews) | 
| **Adaptive Learning** | 6.8 (19 reviews) | 8.5 (39 reviews) | 
| **Proactive Assistance** | 7.0 (19 reviews) | 8.4 (39 reviews) | 
| **Decision Making** | 6.9 (19 reviews) | 8.5 (39 reviews) | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | 9.0 (482 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.0 (172 reviews) | 8.9 (483 reviews) ✓ Verified | 
| **Reach** | 8.3 (173 reviews) | 9.1 (472 reviews) ✓ Verified | 
| **Bulk Editing** | 7.5 (140 reviews) | 8.5 (400 reviews) ✓ Verified | 
| **Batch Uploading** | 8.3 (152 reviews) | 8.6 (397 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (128 reviews) | 9.1 (441 reviews) ✓ Verified | 
| **Fraud Protection** | 8.2 (112 reviews) | 9.0 (415 reviews) ✓ Verified | 
| **Frequency Capping** | 7.8 (116 reviews) | 9.2 (435 reviews) ✓ Verified | 
| **Budget Pacing** | 8.2 (149 reviews) | 9.3 (469 reviews) ✓ Verified | 
| **Creative Optimization** | 7.7 (138 reviews) | 8.9 (452 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 9.0 (390 reviews) ✓ Verified | 
| **In-App Ads** | Feature Not Available | 8.8 (363 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | 8.9 (350 reviews) ✓ Verified | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 9.4 (486 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (183 reviews) | 9.3 (464 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.3 (151 reviews) | 9.3 (465 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.0 (129 reviews) | 9.3 (456 reviews) ✓ Verified | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | 8.7 (391 reviews) ✓ Verified | 
| **Custom Reports** | 7.6 (143 reviews) | 8.6 (451 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 9.2 (443 reviews) | 
| **Performance and Reliability** | 8.6 (168 reviews) | 9.3 (472 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 9.2 (396 reviews) ✓ Verified | 
| **Customization** | 8.0 (138 reviews) | 8.9 (404 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (127 reviews) | 8.9 (395 reviews) ✓ Verified | 
| **Internationalization** | Feature Not Available | 8.9 (352 reviews) ✓ Verified | 
| **Notifications** | 7.9 (127 reviews) | 8.7 (395 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.7/10 | 146 |
| **StackAdapt** | N/A | N/A |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Market Insights ** | 8.2 (88 reviews) ✓ Verified | Not enough data | 
| **Account-level Insights ** | 8.6 (98 reviews) | Not enough data | 
| **Lead Analysis ** | 7.9 (80 reviews) | Not enough data | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Segmentation ** | 8.3 (110 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.6 (81 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (111 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.1 (95 reviews) | Not enough data | 
| **Revenue Planning ** | 7.5 (76 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (88 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.8 (74 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 7.8 (89 reviews) | Not enough data | 

#### Campaign Execution

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Website Personalization ** | 7.3 (62 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.4 (93 reviews) | Not enough data | 
| **Trending Accounts ** | 8.4 (84 reviews) | Not enough data | 
| **Email Campaigns ** | 7.4 (64 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (30 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (36 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (29 reviews) | Not enough data | 
| **Decision Making** | 7.0 (30 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **StackAdapt** | N/A | N/A |

#### Lead Generation

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.5/10 | 154 |
| **StackAdapt** | N/A | N/A |

#### Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **A/B Testing** | 7.4 (65 reviews) | Not enough data | 
| **Audience Segmentation** | 8.6 (142 reviews) | Not enough data | 
| **Behavioral Targeting** | 8.2 (131 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.1 (148 reviews) | Not enough data | 
| **Geo Targeting** | 8.3 (114 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 8.0 (117 reviews) | Not enough data | 
| **Personalization** | 7.8 (113 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (18 reviews) | Not enough data | 
| **Multi-step Planning** | 6.6 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (18 reviews) | Not enough data | 
| **Decision Making** | 7.2 (19 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.3/10 | 11 |
| **StackAdapt** | N/A | N/A |

#### Data Sourcing

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Data Enrichment** | 9.1 (9 reviews) | Not enough data | 
| **Expandability** | 8.1 (7 reviews) | Not enough data | 
| **Content Marketing** | 8.1 (6 reviews) | Not enough data | 
| **Multiple Devices** | 7.8 (6 reviews) | Not enough data | 

#### Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Marketing Metrics** | 8.1 (8 reviews) | Not enough data | 
| **Predictive Modeling** | 8.9 (6 reviews) | Not enough data | 
| **Recommendation Engine** | 7.7 (5 reviews) | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 109 |
| **StackAdapt** | N/A | N/A |

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Contact Data Availability** | 7.4 (90 reviews) | Not enough data | 
| **Account Data Availability** | 8.1 (97 reviews) | Not enough data | 
| **Offline Data** | 6.9 (60 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Integrations** | 8.4 (96 reviews) | Not enough data | 
| **Topic Customization** | 7.9 (71 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 7.3 (51 reviews) | Not enough data | 
| **Alerts** | 8.0 (76 reviews) | Not enough data | 
| **Real-time Intent** | 8.2 (88 reviews) | Not enough data | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.1/10 | 44 |
| **StackAdapt** | N/A | N/A |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Centralization** | 8.7 (35 reviews) | Not enough data | 
| **Account Identification and Segmentation** | 8.2 (37 reviews) | Not enough data | 
| **Lead-to-Account Matching** | 8.0 (34 reviews) | Not enough data | 
| **Multichannel Engagement** | 9.3 (9 reviews) | Not enough data | 
| **Personalized Content and Messaging** | 8.6 (6 reviews) | Not enough data | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Measurement** | 8.5 (40 reviews) | Not enough data | 
| **Revenue Analytics** | 8.2 (33 reviews) | Not enough data | 

#### Platform Additional Functionality 

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Integrations** | 8.7 (39 reviews) | Not enough data | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (6 reviews) | Not enough data | 

#### Artificial Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **AI-Powered Data Analysis** | 8.6 (7 reviews) | Not enough data | 
| **AI Personalization** | 6.7 (5 reviews) | Not enough data | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 230 |
| **StackAdapt** | N/A | N/A |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Retargeting** | 8.6 (217 reviews) | Not enough data | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Campaign Measurement** | 8.3 (215 reviews) | Not enough data | 
| **Attribution** | 7.6 (198 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Multivariate Testing** | Feature Not Available | Not enough data | 
| **Integrations** | 8.1 (207 reviews) | Not enough data | 

#### Agentic AI - Account-Based Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (22 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (21 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.1 (22 reviews) | Not enough data | 
| **Decision Making** | 6.6 (24 reviews) | Not enough data | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.1/10 | 206 |
| **StackAdapt** | 9.0/10 | 575 |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.7 (197 reviews) | 

#### Video Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Video Functionality** | 9.0 (8 reviews) | 9.2 (375 reviews) | 

#### Agentic AI - Video Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (26 reviews) | 
| **Multi-step Planning** | Not enough data | 8.5 (26 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (26 reviews) | 
| **Adaptive Learning** | Not enough data | 8.7 (26 reviews) | 
| **Proactive Assistance** | Not enough data | 8.4 (26 reviews) | 
| **Decision Making** | Not enough data | 8.5 (26 reviews) | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | 9.0 (482 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.0 (172 reviews) | 8.9 (483 reviews) ✓ Verified | 
| **Reach** | 8.3 (173 reviews) | 9.1 (472 reviews) ✓ Verified | 
| **Bulk Editing** | 7.5 (140 reviews) | 8.5 (400 reviews) ✓ Verified | 
| **Batch Uploading** | 8.3 (152 reviews) | 8.6 (397 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (128 reviews) | 9.1 (441 reviews) ✓ Verified | 
| **Fraud Protection** | 8.2 (112 reviews) | 9.0 (415 reviews) ✓ Verified | 
| **Frequency Capping** | 7.8 (116 reviews) | 9.2 (435 reviews) ✓ Verified | 
| **Budget Pacing** | 8.2 (149 reviews) | 9.3 (469 reviews) ✓ Verified | 
| **Creative Optimization** | 7.7 (138 reviews) | 8.9 (452 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 9.0 (390 reviews) ✓ Verified | 
| **In-App Ads** | Feature Not Available | 8.8 (363 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | 8.9 (350 reviews) ✓ Verified | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 9.4 (486 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (183 reviews) | 9.3 (464 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.3 (151 reviews) | 9.3 (465 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.0 (129 reviews) | 9.3 (456 reviews) ✓ Verified | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | 8.7 (391 reviews) ✓ Verified | 
| **Custom Reports** | 7.6 (143 reviews) | 8.6 (451 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 9.2 (443 reviews) | 
| **Performance and Reliability** | 8.6 (168 reviews) | 9.3 (472 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 9.2 (396 reviews) ✓ Verified | 
| **Customization** | 8.0 (138 reviews) | 8.9 (404 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (127 reviews) | 8.9 (395 reviews) ✓ Verified | 
| **Internationalization** | Feature Not Available | 8.9 (352 reviews) ✓ Verified | 
| **Notifications** | 7.9 (127 reviews) | 8.7 (395 reviews) ✓ Verified | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 206 |
| **StackAdapt** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Close Ecosystem API** | 7.3 (25 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Social Functionality** | 7.3 (48 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | 9.0 (482 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.0 (172 reviews) | 8.9 (483 reviews) ✓ Verified | 
| **Reach** | 8.3 (173 reviews) | 9.1 (472 reviews) ✓ Verified | 
| **Bulk Editing** | 7.5 (140 reviews) | 8.5 (400 reviews) ✓ Verified | 
| **Batch Uploading** | 8.3 (152 reviews) | 8.6 (397 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (128 reviews) | 9.1 (441 reviews) ✓ Verified | 
| **Fraud Protection** | 8.2 (112 reviews) | 9.0 (415 reviews) ✓ Verified | 
| **Frequency Capping** | 7.8 (116 reviews) | 9.2 (435 reviews) ✓ Verified | 
| **Budget Pacing** | 8.2 (149 reviews) | 9.3 (469 reviews) ✓ Verified | 
| **Creative Optimization** | 7.7 (138 reviews) | 8.9 (452 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 9.0 (390 reviews) ✓ Verified | 
| **In-App Ads** | Feature Not Available | 8.8 (363 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | 8.9 (350 reviews) ✓ Verified | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 9.4 (486 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (183 reviews) | 9.3 (464 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.3 (151 reviews) | 9.3 (465 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.0 (129 reviews) | 9.3 (456 reviews) ✓ Verified | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | 8.7 (391 reviews) ✓ Verified | 
| **Custom Reports** | 7.6 (143 reviews) | 8.6 (451 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 9.2 (443 reviews) | 
| **Performance and Reliability** | 8.6 (168 reviews) | 9.3 (472 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 9.2 (396 reviews) ✓ Verified | 
| **Customization** | 8.0 (138 reviews) | 8.9 (404 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (127 reviews) | 8.9 (395 reviews) ✓ Verified | 
| **Internationalization** | Feature Not Available | 8.9 (352 reviews) ✓ Verified | 
| **Notifications** | 7.9 (127 reviews) | 8.7 (395 reviews) ✓ Verified | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 11 |
| **StackAdapt** | N/A | N/A |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Lead Validation** | 7.8 (10 reviews) | Not enough data | 
| **Lead Enrichment** | 7.2 (10 reviews) | Not enough data | 
| **Lead Quality** | 7.0 (11 reviews) | Not enough data | 
| **Lead Analysis** | 7.1 (11 reviews) | Not enough data | 
| **Browser Extension** | 7.0 (10 reviews) | Not enough data | 

#### Agentic AI - Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **StackAdapt** | 9.1/10 | 25 |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Cross-Device Advertising** | Not enough data | 9.8 (23 reviews) | 
| **Audio Ad Formats** | Not enough data | 9.6 (23 reviews) | 
| **Programmatic Audio** | Not enough data | 9.6 (23 reviews) | 
| **Audience Targeting** | Not enough data | 9.9 (23 reviews) | 

#### Platform Reporting

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Performance Monitoring** | Not enough data | 9.3 (23 reviews) | 
| **Reporting Dashboards** | Not enough data | 8.9 (23 reviews) | 
| **Dashboard Exports** | Not enough data | 8.5 (22 reviews) | 
| **Music Genre Reporting** | Not enough data | 8.3 (22 reviews) | 

#### Agentic AI - Digital Audio Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (15 reviews) | 
| **Multi-step Planning** | Not enough data | 8.7 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 8.6 (16 reviews) | 
| **Adaptive Learning** | Not enough data | 8.9 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 8.4 (15 reviews) | 
| **Decision Making** | Not enough data | 8.6 (15 reviews) | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.4/10 | 207 |
| **StackAdapt** | 8.9/10 | 576 |

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | 9.4 (238 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (34 reviews) | 
| **Multi-step Planning** | Not enough data | 8.4 (36 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (36 reviews) | 
| **Adaptive Learning** | Not enough data | 8.7 (36 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (36 reviews) | 
| **Decision Making** | Not enough data | 8.4 (36 reviews) | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | 9.0 (482 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.0 (172 reviews) | 8.9 (483 reviews) ✓ Verified | 
| **Reach** | 8.3 (173 reviews) | 9.1 (472 reviews) ✓ Verified | 
| **Bulk Editing** | 7.5 (140 reviews) | 8.5 (400 reviews) ✓ Verified | 
| **Batch Uploading** | 8.3 (152 reviews) | 8.6 (397 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (128 reviews) | 9.1 (441 reviews) ✓ Verified | 
| **Fraud Protection** | 8.2 (112 reviews) | 9.0 (415 reviews) ✓ Verified | 
| **Frequency Capping** | 7.8 (116 reviews) | 9.2 (435 reviews) ✓ Verified | 
| **Budget Pacing** | 8.2 (149 reviews) | 9.3 (469 reviews) ✓ Verified | 
| **Creative Optimization** | 7.7 (138 reviews) | 8.9 (452 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 9.0 (390 reviews) ✓ Verified | 
| **In-App Ads** | Feature Not Available | 8.8 (363 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | 8.9 (350 reviews) ✓ Verified | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 9.4 (486 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (183 reviews) | 9.3 (464 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.3 (151 reviews) | 9.3 (465 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.0 (129 reviews) | 9.3 (456 reviews) ✓ Verified | 

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Machine Learning Optimization** | 9.0 (7 reviews) | 9.0 (368 reviews) ✓ Verified | 
| **Estimate and Projections** | 8.3 (7 reviews) | 8.9 (360 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | 8.3 (7 reviews) | 9.2 (368 reviews) ✓ Verified | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | 8.7 (391 reviews) ✓ Verified | 
| **Custom Reports** | 7.6 (143 reviews) | 8.6 (451 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 9.2 (443 reviews) | 
| **Performance and Reliability** | 8.6 (168 reviews) | 9.3 (472 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 9.2 (396 reviews) ✓ Verified | 
| **Customization** | 8.0 (138 reviews) | 8.9 (404 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (127 reviews) | 8.9 (395 reviews) ✓ Verified | 
| **Internationalization** | Feature Not Available | 8.9 (352 reviews) ✓ Verified | 
| **Notifications** | 7.9 (127 reviews) | 8.7 (395 reviews) ✓ Verified | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 9.1/10 | 6 |
| **StackAdapt** | 9.0/10 | 39 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | 9.5 (37 reviews) | 
| **Ad Serving ** | 9.0 (5 reviews) | 9.4 (37 reviews) | 
| **Streaming Capabilites** | Not enough data | 9.5 (37 reviews) | 
| **Performance Analytics** | Not enough data | 9.4 (37 reviews) | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Creative Assets** | 9.0 (5 reviews) | 9.4 (38 reviews) | 
| **Campaign Dashboard** | 9.3 (5 reviews) | 9.4 (38 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.4 (22 reviews) | 
| **Multi-step Planning** | Not enough data | 8.4 (22 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (23 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (22 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (22 reviews) | 
| **Decision Making** | Not enough data | 8.4 (22 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **StackAdapt** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 82 |
| **StackAdapt** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Autonomous Task Execution** | 5.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 4.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.3 (5 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Market Insights ** | 8.3 (62 reviews) | Not enough data | 
| **Account-level Insights ** | 8.4 (77 reviews) | Not enough data | 
| **Lead Analysis ** | 7.6 (60 reviews) | Not enough data | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Segmentation ** | 8.6 (71 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.8 (49 reviews) | Not enough data | 
| **Account Identification ** | 8.4 (57 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (48 reviews) | Not enough data | 
| **Revenue Planning ** | 7.3 (40 reviews) | Not enough data | 
| **Media Attribution ** | 7.8 (42 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (42 reviews) | Not enough data | 
| **Customization ** | 8.1 (47 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Technographic Data Availability** | 7.1 (11 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Technographic Data Accuracy** | 7.0 (11 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.6/10 | 145 |
| **StackAdapt** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (18 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (18 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Market Insights ** | 8.0 (112 reviews) | Not enough data | 
| **Account-level Insights ** | 8.4 (132 reviews) | Not enough data | 
| **Lead Analysis ** | 7.5 (110 reviews) | Not enough data | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Segmentation ** | 8.3 (125 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.8 (103 reviews) | Not enough data | 
| **Account Identification ** | 8.4 (124 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (107 reviews) | Not enough data | 
| **Revenue Planning ** | 7.4 (94 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (110 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.5 (102 reviews) | Not enough data | 
| **Customization ** | 7.5 (111 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (119 reviews) | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **StackAdapt** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 6.4/10 | 7 |
| **StackAdapt** | 8.5/10 | 24 |

#### Agentic AI - Native Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (7 reviews) | 8.3 (22 reviews) | 
| **Multi-step Planning** | 6.2 (7 reviews) | 8.3 (22 reviews) | 
| **Cross-system Integration** | 6.4 (7 reviews) | 8.5 (22 reviews) | 
| **Adaptive Learning** | 6.4 (7 reviews) | 8.4 (22 reviews) | 
| **Proactive Assistance** | 6.4 (7 reviews) | 8.1 (22 reviews) | 
| **Decision Making** | 6.2 (7 reviews) | 8.3 (23 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **StackAdapt** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (6):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to AdRoll ABM (Formerly RollWorks) (12):** [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Retargeting Software](https://www.g2.com/categories/retargeting), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to StackAdapt (1):** [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll ABM (Formerly RollWorks) | StackAdapt | 
|---|---|---|
| **Small-Business** | 27.2% | 62.6% | 
| **Mid-Market** | 57.9% | 31.7% | 
| **Enterprise** | 14.9% | 5.7% | 

### By Industry

#### AdRoll ABM (Formerly RollWorks)

- **Computer Software:** 27.4%
- **Information Technology and Services:** 15.6%
- **Marketing and Advertising:** 11.4%
- **Financial Services:** 5.0%
- **Hospital & Health Care:** 2.7%
- **Computer & Network Security:** 2.6%
- **Health, Wellness and Fitness:** 1.9%
- **Human Resources:** 1.9%
- **Internet:** 1.8%
- **Logistics and Supply Chain:** 1.8%
- **Other:** 27.9%

#### StackAdapt

- **Marketing and Advertising:** 57.5%
- **Financial Services:** 2.6%
- **Online Media:** 2.5%
- **Health, Wellness and Fitness:** 2.4%
- **Computer Software:** 2.0%
- **Retail:** 2.0%
- **Political Organization:** 1.9%
- **Hospital & Health Care:** 1.8%
- **Leisure, Travel & Tourism:** 1.8%
- **Automotive:** 1.3%
- **Other:** 24.1%

---
## Alternatives

### Alternatives to AdRoll ABM (Formerly RollWorks)

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1943 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1428 reviews)
- [Metadata.io](https://www.g2.com/products/metadata-io/reviews) — 4.6/5 stars (299 reviews)
- [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) — 4.5/5 stars (9091 reviews)
- [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) — 4.2/5 stars (205 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14741 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3133 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9647 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews) — 4.4/5 stars (763 reviews)

### Alternatives to StackAdapt

- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (170 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (190 reviews)
- [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (310 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)

---
## Top Discussions

### AdRoll ABM (Formerly RollWorks)

- Title: [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kate, Thanks for your question! 

RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks..."
- Title: [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) — 1 comment, 1 upvote
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."
- Title: [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "https://help.rollworks.com/"

### StackAdapt

- Title: [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) — 1 comment
  > **Top comment:** "StackAdapt is dsp used for advertising through its Chanel Display, Native, video "
- Title: [How do I set up my first campaign if I have not used programmatic advertising before?](https://www.g2.com/discussions/tactical-3b9ceb60-2573-44c7-afde-b7a689478660) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Have your campaign goal, assets and budget ready and your Customer Success Manager will walk you through how to set the right parameters and explain..."
- Title: [How granular is your geographic targeting?](https://www.g2.com/discussions/tactical-d519b678-0014-4986-abba-bb816bbfa7f2) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "StackAdapt has the ability to target from country all the way down to lat-long radius, address, or zip code
"
- Title: [Who are your suppliers?](https://www.g2.com/discussions/tactical-7b9b212e-447c-4eee-95e9-20b0bb5ef0cd) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "StackAdapt has access to over 50,000 sites through over 50 tier-one supply sources including Google, Mopub, Teads, Sharethrough, and TripleLift. 
"
- Title: [I don’t want to bother people with irrelevant ads. How does StackAdapt make sure my ads are delivered to the right people at the right time?](https://www.g2.com/discussions/tactical-949064f9-07af-4ac3-ba96-38ef6cc6b0db) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "StackAdapt offers a variety of targeting capabilities: geographic, device level, contextual and behavioural, language based, and most importantly, intent..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-stackadapt)