Best Cross-Channel Advertising Software

How Many Cross-Channel Advertising Software Products Does G2 Track?

Total Products under this Category: 258

Category Stats (Nov 2026)

  • Average Rating: 4.33/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Cape.io (+0.62%) - Among all products in this category, Cape.io recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Cross-Channel Advertising Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 13,800+ Authentic Reviews
  • 258+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Cross-Channel Advertising Software

G2 Grid® for Cross-Channel Advertising Software plotting products by satisfaction and market presence

Highlighted products: Bloomreach, StackAdapt, Adobe Real-Time CDP, Realize, LocaliQ, Facebook for Business, AdRoll, and Vendasta AI Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/cross-channel-advertising/grids.json?focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=stackadapt&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=taboola-realize&focus%5B%5D=localiq&focus%5B%5D=facebook-for-business&focus%5B%5D=adroll&focus%5B%5D=vendasta-ai-platform)

Bloomreach

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.

Average Rating: 4.6/5.0

Total Reviews: 836

How Do G2 Users Rate Bloomreach?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.5/10)
  • Ease of Use: 8.3/10 (Category avg: 8.4/10)
  • Quality of Support: 9.2/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.4/10 (Category avg: 8.2/10)

Who Is the Company Behind Bloomreach?

  • Seller: Bloomreach
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Mountain View, CA
  • LinkedIn® Page: www.linkedin.com
    1,165 employees on LinkedIn®
  • Ownership: Private

Who Uses This Product?

  • Who Uses This: CRM Manager, Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 49% Medium, 27% Small

What Do G2 Reviewers Say About Bloomreach?

AI-generated summary from verified user reviews

Pros
  • Users value Bloomreach's easy-to-use interface, which streamlines workflows and enhances customer targeting efficiency.
  • Users love Bloomreach's advanced marketing automation features, which enhance customer targeting and improve conversion rates significantly.
  • Users value Bloomreach's user-friendly interface and responsive support that enhance workflow and customer engagement effectively.
  • Users commend Bloomreach for its excellent customer support, noting prompt assistance that enhances their daily operations.
  • Users praise Bloomreach for its advanced customer engagement capabilities, enhancing personalized marketing and improving conversion rates effectively.
Cons
  • Users find the learning curve steep due to a complex UI and challenging integration process with outdated features.
  • Users find Bloomreach has a learning difficulty, with a complicated UI and lengthy integration process hindering usability.
  • Users often encounter missing features, leading to complicated implementations and challenges in receiving timely notifications.
  • Users find the limited features of Bloomreach complicate simple tasks, making implementation and management more difficult.
  • Users find Bloomreach to have difficult learning curves, with complex solutions needed for basic tasks and integration challenges.

What Are Recent G2 Reviews of Bloomreach?

What Are G2 Users Discussing About Bloomreach?

StackAdapt

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.

Average Rating: 4.7/5.0

Total Reviews: 918

How Do G2 Users Rate StackAdapt?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.5/10)
  • Ease of Use: 9.1/10 (Category avg: 8.4/10)
  • Quality of Support: 9.8/10 (Category avg: 8.7/10)
  • Ease of Admin: 9.2/10 (Category avg: 8.2/10)

Who Is the Company Behind StackAdapt?

  • Seller: StackAdapt
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Ontario
  • LinkedIn® Page: www.linkedin.com
    1,816 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Strategist
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 62% Small, 31% Medium

What Do G2 Reviewers Say About StackAdapt?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of StackAdapt, noting its straightforward setup and supportive team for effective campaigns.
  • Users commend StackAdapt for its excellent customer support, providing valuable insights and assistance throughout the advertising process.
  • Users value the supportive team at StackAdapt, enhancing campaign success with strategic insights and monitoring assistance.
  • Users appreciate the excellent support and versatility of StackAdapt, enhancing their advertising experience across multiple channels.
  • Users appreciate the ease of use and versatile functionality of StackAdapt, enhancing their marketing efforts significantly.
Cons
  • Users find the reporting limitations of StackAdapt challenging, as manual processes hinder efficient data access and segmentation.
  • Users find reporting cumbersome, often struggling to obtain desired data and navigate the dashboard effectively.
  • Users find the reporting process cumbersome, as it requires manual effort to access desired insights and segmentation.
  • Users find the limited reporting options in StackAdapt hinder effective analysis and campaign optimization efforts.
  • Users find StackAdapt's budget management challenging due to hidden costs and complexity, impacting accessibility for smaller budgets.

What Are Recent G2 Reviews of StackAdapt?

What Are G2 Users Discussing About StackAdapt?

Adobe Real-Time CDP

Built on Adobe Experience Platform, Adobe Real-Time CDP harmonizes customer and account data across any source—from zero- to third-party data—and uses AI to intelligently build, manage, and activate audiences in real time. By transforming fragmented data into a foundation for relevant experiences, Real-Time CDP enables in-the-moment, privacy-conscious personalization helping B2C and B2B brands effectively engage with customers at every step of the lifecycle. Features include: Flexible connectivity: Activate customer data directly from your existing warehouse for real-time, personalized experiences without the need to move or copy underlying datasets. Create and enrich high-value audiences directly from your data warehouse and combine them with continuously ingested internal and external data sources. Unify comprehensive data sources: Securely ingest and unify zero-, first-, and cookieless third-party data, including insights from trusted second-party sources for in-the-moment engagement and personalization. Harmonized data: With Real-Time CDP, you can connect and normalize online, offline, and pseudonymous customer data to create unified B2B and B2C profiles and audiences in one platform. From this foundation, Real-Time CDP automatically denormalizes and materializes data optimized for real-time decisioning, personalization engagement with customers and prospects. Real-Time CDP provides standardized, cleaned and monitored data, harmonized profiles as well as self service tools and templates to help teams and agents act more quickly Intelligent audience management: Stand up and optimize campaigns with tools to create and segment audience and customer profiles in real time — all enriched with diverse data sources and powered with AI insights. This includes a centralized interface to create and manage audiences and insights complete with natural-language prompts. Deep, actionable insights into audience behaviors and campaign performance as well as enrichment from second and third party partner data for enhanced activation across channels f Data governance: confidentially manage data with data usage policies across teams ensuring that sensitive data is only used in appropriate ways that align with organizational policies and privacy regulations. Determine which users and teams can access specific types of data and actions, limiting risk and exposure Full funnel activation: reach new customers, deliver personalization engagement in real-time across every channel with in the moment experience activation at scale, and cross-channel journeys using pre-built and productized integrations.

Average Rating: 4.1/5.0

Total Reviews: 182

How Do G2 Users Rate Adobe Real-Time CDP?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.5/10)
  • Ease of Use: 7.7/10 (Category avg: 8.4/10)
  • Quality of Support: 8.4/10 (Category avg: 8.7/10)
  • Ease of Admin: 7.4/10 (Category avg: 8.2/10)

Who Is the Company Behind Adobe Real-Time CDP?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE

Who Uses This Product?

  • Top Industries: Financial Services, Computer Software
  • Company Size: 33% Large, 32% Small

What Do G2 Reviewers Say About Adobe Real-Time CDP?

AI-generated summary from verified user reviews

Pros
  • Users value the easy-to-use interface of Adobe Real-Time CDP, enhancing their efficiency and decision-making with clear overviews.
  • Users value the personalization capabilities of Adobe Real-Time CDP, enhancing targeting and efficiency in their marketing efforts.
  • Users appreciate the centralized data management of Adobe Real-Time CDP, enhancing their marketing efforts through unified profiles and insights.
  • Users value the real-time data insights of Adobe Real-Time CDP, enhancing personalized marketing effectiveness and customer engagement.
  • Users value the seamless integration capabilities of Adobe Real-Time CDP, enhancing their martech stack for real-time data activation.
Cons
  • Users find the steep learning curve challenging, requiring considerable training and support for effective use of Adobe Real-Time CDP.
  • Users find the complex setup of Adobe Real-Time CDP challenging and costly, often requiring expert assistance.
  • Users find the difficult setup of Adobe Real-Time CDP challenging, requiring extensive support and time to master.
  • Users find Adobe Real-Time CDP expensive and complicated, especially for smaller businesses and new users.
  • Users find the steep learning curve of Adobe Real-Time CDP challenging, particularly for new users and small businesses.

What Are Recent G2 Reviews of Adobe Real-Time CDP?

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Realize

Realize is a sophisticated performance advertising solution designed to help businesses scale their businesses using the Open Web. This platform serves as a high-volume performance engine that addresses the diminishing returns often encountered in traditional search and social advertising channels. By leveraging a unique combination of data signals and specialized algorithms, Realize connects advertisers with a vast audience, facilitating significant visibility and engagement across a diverse network of publishers and original equipment manufacturers (OEMs), to drive engagement and conversions. Targeted at businesses seeking to drive performance outcomes, Realize simplifies the complexities of the digital landscape. The platform reaches over 600 million daily active users through direct publisher integrations, allowing advertisers to tap into a broad audience base. Unlike manual advertising approaches, Realize prioritizes measurable results by using proprietary data to ensure that ads are displayed to the most relevant, high-intent audiences. This precision not only drives quality traffic - and user engagement - to advertisers’ online properties but also drives conversions to maximize return on investment for advertisers. Realize's effectiveness is built on several core capabilities that distinguish it within the performance advertising category. Automated bidding and optimization strategies utilize real-time signals to drive conversions while maintaining optimal scale and performance. Additionally, predictive matchmaking capabilities enhance campaigns from the first dollar spent by predicting the users most likely to take action. The platform also offers dynamic creative solutions, where AI-powered tools generate original creative assets and optimize variants to align with both platform content policies and recommendations, as well as advertiser objectives. Another key feature of Realize is its advanced spend protection, which employs optimization algorithms to minimize wasted expenditure by automatically directing budgets toward higher-performing supply in real time. This ensures that every advertising dollar is spent effectively. Furthermore, Realize provides comprehensive reporting and transparency through real-time analytics and customizable scheduled reports, granting users clear visibility into campaign performance, user engagement and the properties where adverts have been served. The suite of tracking tools, including codeless conversion setup, empowers businesses to monitor performance and make informed, data-driven decisions with ease. What sets Realize apart is its performance-linked model, where advertisers pay on a CPC basis, ensuring campaigns deliver true value. The platform supports a diverse range of ad formats, including native, display, carousel, motion, and vertical video. This holistic approach not only drives audience growth but also fosters revenue generation within trusted, brand-safe environments, making Realize a compelling choice for businesses aiming to enhance their digital advertising efforts.

Average Rating: 3.9/5.0

Total Reviews: 158

How Do G2 Users Rate Realize?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 8.5/10)
  • Ease of Use: 8.1/10 (Category avg: 8.4/10)
  • Quality of Support: 7.7/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.1/10 (Category avg: 8.2/10)

Who Is the Company Behind Realize?

  • Seller: Taboola
  • Company Website:
  • Year Founded: 2007
  • HQ Location: New York, New York, United States
  • LinkedIn® Page: www.linkedin.com
    2,021 employees on LinkedIn®
  • Ownership: NASDAQ: TBLA

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 59% Small, 35% Medium

What Do G2 Reviewers Say About Realize?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of ad creation with AI-generated headlines, simplifying their advertising efforts effectively.
  • Users find Taboola to be an affordable source of high-volume traffic, making it a cost-effective marketing tool.
  • Users find the AI writing assistance invaluable for quickly generating effective ad headlines effortlessly.
  • Users value the high volume audience reach of Taboola, finding it a cost-effective traffic source.
  • Users find that Taboola provides a powerful lead capture platform, enhancing their business promotion efforts effectively.
Cons
  • Users face bug issues related to lead discrepancies, making lead counting challenging and hindering their workflow.
  • Users experience data inaccuracy with lead discrepancies, complicating lead tracking and management efforts.
  • Users face a lead discrepancy in Realize, complicating the accuracy of lead counting and management.
  • Users experience integration problems with Realize, struggling with navigation and unresponsive customer support.
  • Users report a lack of innovation in Realize, citing poor navigation and unhelpful customer support as major issues.

What Are Recent G2 Reviews of Realize?

What Are G2 Users Discussing About Realize?

LocaliQ

LocaliQ, as part of USA TODAY Co., helps businesses grow with advanced digital marketing technology, a specialized team behind every campaign, and the trusted reach of media solutions on the USA TODAY Network. Together, we deliver the complete solution for connecting businesses with customers, wherever they are. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name.

Average Rating: 4.5/5.0

Total Reviews: 1,077

How Do G2 Users Rate LocaliQ?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.5/10)
  • Ease of Use: 8.9/10 (Category avg: 8.4/10)
  • Quality of Support: 9.2/10 (Category avg: 8.7/10)
  • Ease of Admin: 9.0/10 (Category avg: 8.2/10)

Who Is the Company Behind LocaliQ?

  • Seller: USA TODAY Co.
  • Company Website:
  • Year Founded: 1906
  • HQ Location: Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
  • LinkedIn® Page: www.linkedin.com
    5,787 employees on LinkedIn®
  • Ownership: NYSE: GCI

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 71% Small, 25% Medium

What Do G2 Reviewers Say About LocaliQ?

AI-generated summary from verified user reviews

Pros
  • Users value the responsive and knowledgeable customer support from LocaliQ, making their marketing efforts seamless and efficient.
  • Users commend the responsive support from LocaliQ, enhancing their marketing experience with quick and effective assistance.
  • Users value the helpfulness of the team, noting their responsiveness and supportive partnership in marketing efforts.
  • Users appreciate the diversity in assets offered by LocaliQ, enhancing marketing campaigns and driving significant ROI.
  • Users appreciate the ease of use of LocaliQ, noting smooth setup and helpful team support throughout the process.
Cons
  • Users note that LocaliQ can be expensive, requiring careful budgeting and prioritization for effective use.
  • Users find the high costs of LocaliQ challenging, especially when working with limited budgets.
  • Users find LocaliQ has limited features, requiring subscriptions and lacking quality support in some regions.
  • Users report poor customer support from LocaliQ, leading to challenges in using the service effectively.
  • Users express concerns about aggressive upselling and commitment issues with LocaliQ, complicating their overall satisfaction.

What Are Recent G2 Reviews of LocaliQ?

What Are G2 Users Discussing About LocaliQ?

Facebook for Business

Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner.

Average Rating: 4.2/5.0

Total Reviews: 1,393

How Do G2 Users Rate Facebook for Business?

  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 8.5/10)
  • Ease of Use: 8.1/10 (Category avg: 8.4/10)
  • Quality of Support: 6.6/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.2/10)

Who Is the Company Behind Facebook for Business?

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 67% Small, 26% Medium

What Do G2 Reviewers Say About Facebook for Business?

AI-generated summary from verified user reviews

Pros
  • Users enjoy the ease of use of Facebook for Business, seamlessly managing posts and ads across multiple platforms.
  • Users value the powerful audience targeting of Facebook for Business, enhancing campaign efficiency and data-driven results.
  • Users appreciate the powerful targeting options of Facebook for Business, enhancing campaign efficiency and audience reach.
  • Users appreciate the efficient campaign management of Facebook for Business, maximizing ad reach and performance effortlessly.
  • Users value the versatile features of Facebook for Business, particularly for ad creation and post scheduling.
Cons
  • Users often face ad issues like double payments and a confusing interface that complicates campaign management.
  • Users find the customer support lacking, often facing delays and difficulties in reaching assistance when needed.
  • Users struggle with ad management issues, citing double payments and a complex interface that hampers creativity.
  • Users find the poor interface design frustrating, affecting creativity and ease of use across devices.
  • Users are frustrated by ad restrictions, including limitations on creativity and issues with double payments.

What Are Recent G2 Reviews of Facebook for Business?

What Are G2 Users Discussing About Facebook for Business?

AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

Average Rating: 4.1/5.0

Total Reviews: 785

How Do G2 Users Rate AdRoll?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 8.5/10)
  • Ease of Use: 8.3/10 (Category avg: 8.4/10)
  • Quality of Support: 8.0/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.2/10 (Category avg: 8.2/10)

Who Is the Company Behind AdRoll?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 56% Small, 35% Medium

What Do G2 Reviewers Say About AdRoll?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of AdRoll, finding the dashboard and audience creation both intuitive and efficient.
  • Users appreciate the user-friendly dashboard of AdRoll, enabling efficient ad creation and clear performance insights.
  • Users value the easy-to-use dashboard and quick audience creation, enhancing campaign management efficiency and decision-making.
  • Users appreciate the easy setup of AdRoll, finding it quick and simple to create and manage campaigns.
  • Users value the responsive customer support of AdRoll, enhancing their experience and effectiveness in marketing campaigns.
Cons
  • Users find limited features in AdRoll, such as audience segmentation and campaign management, affecting overall experience.
  • Users find campaign management confusing due to limited audience segmentation and difficulties in organizing campaigns effectively.
  • Users find AdRoll's reporting limitations frustrating, lacking customization and flexibility compared to other platforms.
  • Users find AdRoll's pricing expensive, especially with high minimums that can strain smaller businesses' budgets.
  • Users experience difficult reporting with AdRoll, noting limitations in customization and manual data exports for performance analysis.

What Are Recent G2 Reviews of AdRoll?

What Are G2 Users Discussing About AdRoll?

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

Average Rating: 4.3/5.0

Total Reviews: 658

How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.5/10)
  • Ease of Use: 8.4/10 (Category avg: 8.4/10)
  • Quality of Support: 8.9/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.6/10 (Category avg: 8.2/10)

Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 58% Medium, 27% Small

What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

AI-generated summary from verified user reviews

Pros
  • Users find AdRoll ABM's ease of use exceptional, enabling quick campaign launches and effective audience targeting effortlessly.
  • Users appreciate the accurate audience targeting of AdRoll ABM, leading to relevant outreach and improved engagement rates.
  • Users value the accuracy of targeting with AdRoll ABM, ensuring effective engagement with the right audience.
  • Users appreciate the insights from intent data in targeting and personalizing outreach for better engagement outcomes.
  • Users praise the exceptional customer support from AdRoll ABM, highlighting their helpfulness and effective onboarding process.
Cons
  • Users find the learning curve challenging, noting that additional training resources could greatly enhance the experience.
  • Users note the missing features in AdRoll ABM, like in-depth reporting and individual contact insights for better outreach.
  • Users find AdRoll ABM has limited features for advanced targeting and design constraints that hinder effective ad creation.
  • Users find the slow reporting and campaign ramp-up frustrating, hindering effective optimization and learning experiences.
  • Users find targeting limitations in AdRoll ABM, making audience building and reaching specific demographics challenging.

What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

Vendasta AI Platform

From small agency to enterprise, Vendasta is the AI customer acquisition and engagement platform for selling digital solutions to local businesses. Consolidate your tech stack, acquire new clients, and bill and fulfill projects—all within a single platform. That single platform covers the whole arc of the work. Find and close new clients, give each one a client portal carrying your brand, resell the products and services you sell from a built-in marketplace, and bill for all of it. Fewer tools to pay for, fewer logins for your clients, and one place to see what's working — instead of a CRM here, a marketing automation tool there, and a spreadsheet holding it together. Underneath sits the data local businesses actually run on: reputation management and review activity, local listings, social media and email marketing, website and campaign performance, and every customer conversation in a shared inbox. Because that data lives in one system rather than scattered across vendors, anything acting on it is working from real context. That's what makes the AI employees work. Vendasta turns complex data and instructions into easy-to-manage AI employees — AI agents configured for specific roles — that work across the Vendasta platform, so businesses can grow while staying focused on what they do best. These AI employees come pre-configured with the skills and personality to fit any business. You can easily customize them using simple language too—no coding required. Whether it's lead capture, automating customer communication, or managing content, the AI employees have you covered. Vendasta is a SOC 2 Type 2 attested organization committed to maintaining strong security and data privacy standards. Visit our Trust Center at trust.vendasta.com to access security documentation, compliance certifications, and data privacy information.

Average Rating: 4.5/5.0

Total Reviews: 548

How Do G2 Users Rate Vendasta AI Platform?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.5/10)
  • Ease of Use: 8.5/10 (Category avg: 8.4/10)
  • Quality of Support: 9.0/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.4/10 (Category avg: 8.2/10)

Who Is the Company Behind Vendasta AI Platform?

  • Seller: Vendasta
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Saskatchewan
  • LinkedIn® Page: www.linkedin.com
    740 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Management Consulting
  • Company Size: 83% Small, 11% Medium

What Do G2 Reviewers Say About Vendasta AI Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use and strong support from Vendasta AI Platform, enhancing their operational efficiency.
  • Users appreciate the accessible customer support of Vendasta AI Platform, ensuring quick resolutions and effective assistance.
  • Users value the ease of use of the Vendasta AI Platform, enjoying streamlined operations and accessible support.
  • Users commend the centralized dashboard of Vendasta AI Platform for efficiently managing multiple aspects of digital marketing.
  • Users value the accessible customer service of Vendasta AI Platform, enhancing their overall experience and support.
Cons
  • Users find the learning curve steep, with complex modules making onboarding challenging and less intuitive for new clients.
  • Users find the limited features of the Vendasta AI Platform restrict their experience and complicate daily operations.
  • Users find the difficult learning curve of the Vendasta AI Platform frustrating due to its complexity and lack of intuition.
  • Users report missing features and persistent bugs, leading to frustration with Vendasta AI Platform's performance and reliability.
  • Users find the complexity of the Vendasta AI Platform overwhelming, making onboarding and navigation challenging for new users.

What Are Recent G2 Reviews of Vendasta AI Platform?

What Are G2 Users Discussing About Vendasta AI Platform?

The Trade Desk

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.

Average Rating: 4.4/5.0

Total Reviews: 188

How Do G2 Users Rate The Trade Desk?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.5/10)
  • Ease of Use: 8.1/10 (Category avg: 8.4/10)
  • Quality of Support: 8.8/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.2/10)

Who Is the Company Behind The Trade Desk?

  • Seller: The Trade Desk
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Ventura, CA
  • LinkedIn® Page: www.linkedin.com
    4,793 employees on LinkedIn®
  • Ownership: NASDAQ: TTD

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 42% Medium, 32% Small

What Do G2 Reviewers Say About The Trade Desk?

AI-generated summary from verified user reviews

Pros
  • Users value The Trade Desk for its powerful data-driven targeting and seamless integration across channels, enhancing campaign effectiveness.
  • Users appreciate the intuitive UI and seamless integration of The Trade Desk, making campaign management efficient and transparent.
  • Users value the data-driven audience targeting of The Trade Desk, enabling precise reach and improved campaign performance.
  • Users appreciate the responsive customer support from The Trade Desk, enhancing their overall experience and satisfaction.
  • Users value the data-driven targeting of The Trade Desk, optimizing campaigns for better audience engagement and ROI.
Cons
  • Users find the steep learning curve of The Trade Desk challenging, particularly for new team members and smaller campaigns.
  • Users find the high costs of The Trade Desk to be a barrier, especially for smaller campaigns and budgets.
  • Users find the complexity of The Trade Desk daunting, particularly due to the steep learning curve for new advertisers.
  • Users find the steep learning curve of The Trade Desk challenging, particularly for beginners navigating advanced features.
  • Users note the steep learning curve for new members, hindering effective use of The Trade Desk's features.

What Are Recent G2 Reviews of The Trade Desk?

What Are G2 Users Discussing About The Trade Desk?

Prisma

As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information.

Average Rating: 4.0/5.0

Total Reviews: 431

How Do G2 Users Rate Prisma?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 8.5/10)
  • Ease of Use: 7.8/10 (Category avg: 8.4/10)
  • Quality of Support: 8.0/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.1/10 (Category avg: 8.2/10)

Who Is the Company Behind Prisma?

  • Seller: Mediaocean
  • Company Website:
  • Year Founded: 1967
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    1,150 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Assistant Media Planner, Media Planner
  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 50% Large, 38% Medium

What Do G2 Reviewers Say About Prisma?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly interface of Prisma, making campaign management and billing effortlessly efficient.
  • Users commend Prisma for its efficient campaign management, seamlessly integrating billing and providing easy access to campaign data.
  • Users highlight the efficiency of Prisma in consolidating campaign management and budgeting into one streamlined platform.
  • Users appreciate the user-friendly navigation of Prisma, making it simple to find and manage essential tasks.
  • Users value the intuitive and user-friendly interface of Prisma, enhancing campaign management and simplifying billing processes.
Cons
  • Users report that Prisma has slow performance, especially when updating campaigns and using reporting features.
  • Users experience frequent glitches and random errors, which detract from the overall functionality and user-friendliness.
  • Users face technical issues with frequent glitches, bugs, and inadequate support, complicating their overall experience.
  • Users struggle with functionality limitations in Prisma, experiencing bugs, slow uploads, and complicated features.
  • Users report experiencing constant software bugs that disrupt workflows and diminish the overall usability of Prisma.

What Are Recent G2 Reviews of Prisma?

What Are G2 Users Discussing About Prisma?

Fluency

Fluency is the Agentic Advertising Operating System built to turn fragmented, manual ad operations into governed, scalable execution. Fluency provides the infrastructure top agencies and brands need to integrate, automate and orchestrate advertising across every channel. This includes centralized connections to major walled gardens including Google, Meta, Microsoft and TikTok— as well as top programmatic platforms like The Trade Desk, DV360, and Basis. Beyond that connectivity, Fluency's agentic automation runs the operational work itself: campaign creation, budget pacing, creative updates, and reporting execute automatically across any volume of accounts, with each client's rules and requirements built into every action. The same governance rules apply to every action, at any scale, whether it’s one campaign or ten thousand. It's why Fluency now powers over $3 billion in annual ad spend, supporting more than 250,000 monthly campaigns across more than 50,000 locations. Core capabilities of Fluency include: Unified Multichannel reporting - consolidate performance data across every channel into a single source of truth, with executive-ready dashboards and automated reports. Scalable Account Management — control thousands of accounts, campaigns, and ads from one command center, with built-in monitoring and alerts for anomalies, CTR drops, and zero-spend campaigns. Automated Budget Management — pace spend, prevent overspend, and reallocate underspend across the portfolio in real time automatically. Agentic Workflow Automation — turn inventory feeds, CRM data, and other business systems into live campaign execution under pre-set governance rules. Integrated AdOps AI — Muse, Fluency's embedded AI suite, generates content, surfaces performance insights, and builds custom reports from inside existing workflows.

Average Rating: 4.3/5.0

Total Reviews: 310

How Do G2 Users Rate Fluency?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.5/10)
  • Ease of Use: 7.5/10 (Category avg: 8.4/10)
  • Quality of Support: 8.9/10 (Category avg: 8.7/10)
  • Ease of Admin: 7.9/10 (Category avg: 8.2/10)

Who Is the Company Behind Fluency?

  • Seller: Fluency
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Burlington, Vermont
  • LinkedIn® Page: www.linkedin.com
    142 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Analyst, Marketing Manager
  • Top Industries: Marketing and Advertising, Automotive
  • Company Size: 54% Medium, 24% Small

What Do G2 Reviewers Say About Fluency?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Fluency, highlighting its quick setup and intuitive design for automation.
  • Users appreciate the efficiency of Fluency, enjoying quick automation that streamlines tasks and saves time.
  • Users appreciate the automation and organization of campaign management in Fluency, streamlining workflows effectively.
  • Users praise Fluency's exceptional customer support, highlighting its crucial role in their successful implementation journey.
  • Users value the convenient budget management features of Fluency, simplifying campaign oversight and enhancing efficiency.
Cons
  • Users experience a challenging learning curve with Fluency, often finding it difficult and frustrating to navigate the system.
  • Users find the steep learning curve of Fluency challenging, particularly with navigating functions and understanding terminology.
  • Users face persistent software bugs and connectivity issues, alongside inconsistent support affecting overall functionality and experience.
  • Users struggle with navigation issues, finding it challenging to locate settings and manage query results effectively.
  • Users face frequent error issues and inconvenient downtime, impacting workflow and overall satisfaction with Fluency.

What Are Recent G2 Reviews of Fluency?

Quantcast Platform

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com

Average Rating: 4.2/5.0

Total Reviews: 189

How Do G2 Users Rate Quantcast Platform?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.5/10)
  • Ease of Use: 8.3/10 (Category avg: 8.4/10)
  • Quality of Support: 8.9/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.2/10 (Category avg: 8.2/10)

Who Is the Company Behind Quantcast Platform?

  • Seller: Quantcast
  • Company Website:
  • Year Founded: 2006
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    540 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Programmatic Manager
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 39% Medium, 34% Small

What Do G2 Reviewers Say About Quantcast Platform?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use of Quantcast Platform impressive, with intuitive navigation and clear insights.
  • Users appreciate the easy navigation and best-in-class AI for audience insights, enhancing campaign planning and execution.
  • Users find the intuitive campaign management features of Quantcast Platform effective and easy to navigate for performance campaigns.
  • Users appreciate the easy-to-navigate layout and helpful AI Assistant, enhancing their campaign planning and execution experience.
  • Users appreciate the proactive and helpful customer support from Quantcast, enhancing their overall experience with the platform.
Cons
  • Users find a lack of essential reporting features in Quantcast, which hinders their campaign management and analysis.
  • Users find the limited features of Quantcast challenging, particularly in reporting reach and audience tracking.
  • Users find the poor reporting capabilities of Quantcast limiting, hindering effective campaign analysis and management.
  • Users express frustration over the limited reporting options in Quantcast, hindering effective campaign management and insights.
  • Users find the reporting limitations of Quantcast frustrating, particularly lacking vital metrics for campaign management.

What Are Recent G2 Reviews of Quantcast Platform?

What Are G2 Users Discussing About Quantcast Platform?

Smarter Ecommerce

Smarter Ecommerce (smec) is a leading PPC software provider and performance marketing agency that helps ecommerce brands achieve better business outcomes through AI-driven optimization of Google Ads and Microsoft Advertising. The smec platform connects and activates first-party business data - including profit margins, customer lifetime value (CLV), and other key business metrics - to deliver data-informed advertising strategies. Dynamic Segments allow retailers to optimize for business outcomes such as profitability (POAS), average order value (AOV), and revenue growth, maintaining control over business priorities even as advertising platforms become more automated and less transparent.. The platform's predictive AI adjusts Target ROAS and allocates budgets across all campaigns to improve overall performance and increase efficiency in achieving business objectives. Detailed product and campaign insights provide transparency into how automated campaigns perform, helping PPC teams govern AI effectively and see what's happening inside the "black box”. By automating routine PPC tasks and centralizing management across Google and Microsoft Ads, smec helps retailers with extensive product catalogs maintain agility and efficiency. Teams can focus on strategic oversight, data quality, and profit optimization, while automation manages campaign execution aligned with live business goals. In addition to its platform, smec delivers full-service agency support across Google, Microsoft, Meta, and programmatic channels, offering full-funnel strategy, data engineering, conversion tracking, and marketing analytics. This combination of technology, data, and expertise positions smec as a trusted partner for scaling ecommerce performance. Founded in 2007, Smarter Ecommerce is recognized as a Google Premier Partner, was named a Google Ads Impact Award Finalist in 2025 and is a three-time Microsoft Retail Partner of the Year. smec currently manages over €500 Million in annual ad spend, driving more than €15 Billion in ecommerce revenue for over 350 global retail clients, including THG, Snipes, REWE, Decathlon, River Island, Miami Heat, Shade Station, Mountain Warehouse, EMAG and Intersport.

Average Rating: 4.7/5.0

Total Reviews: 82

How Do G2 Users Rate Smarter Ecommerce?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.5/10)
  • Ease of Use: 9.0/10 (Category avg: 8.4/10)
  • Quality of Support: 9.7/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.2/10)

Who Is the Company Behind Smarter Ecommerce?

Who Uses This Product?

  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 49% Medium, 32% Small

What Are Recent G2 Reviews of Smarter Ecommerce?

What Are G2 Users Discussing About Smarter Ecommerce?

Innovid

Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.

Average Rating: 4.2/5.0

Total Reviews: 420

How Do G2 Users Rate Innovid?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.5/10)
  • Ease of Use: 7.9/10 (Category avg: 8.4/10)
  • Quality of Support: 9.0/10 (Category avg: 8.7/10)
  • Ease of Admin: 7.8/10 (Category avg: 8.2/10)

Who Is the Company Behind Innovid?

  • Seller: Innovid
  • Company Website:
  • Year Founded: 2007
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    814 employees on LinkedIn®
  • Ownership: CTV (NYSE)

Who Uses This Product?

  • Who Uses This: Social Media Strategist, Social Media Coordinator
  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 43% Medium, 41% Large

What Do G2 Reviewers Say About Innovid?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Innovid, appreciating its intuitive interface and straightforward campaign management.
  • Users appreciate the intuitive and user-friendly interface of Innovid, enhancing campaign management and overall workflow efficiency.
  • Users appreciate the effective viewership and measurement of Innovid, enhancing their video advertising strategies globally.
  • Users value the real-time creative management capabilities of Innovid, enhancing video ad effectiveness across multiple platforms.
  • Users value the efficiency of Innovid for creating engaging video ads that enhance audience interaction and measurement.
Cons
  • Users find Innovid has a steep learning curve, hindering confidence and requiring significant time to master its features.
  • Users find the steep learning curve of Innovid challenging, often requiring considerable time and effort to master.
  • Users find Innovid to be time-consuming due to its complex features and challenging learning curve.
  • Users find Innovid's time-consumption in learning and managing features hampers efficiency and confidence in the app.
  • Users face challenges with inefficient campaign management, particularly in uploading assets and navigating the import/export process.

What Are Recent G2 Reviews of Innovid?

What Are G2 Users Discussing About Innovid?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated April 9, 2026

Cross-Channel Advertising Topics

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Learn More About Cross-Channel Advertising Software

What is Cross-Channel Advertising Software?

Buyers are constantly engaging and switching between multiple devices and media platforms on a daily basis, thus challenging advertisers to provide a seamless customer experience to keep up with them across these channels. Cross-channel marketing involves the engagement of customers or prospects across digital channels and devices. From the mail inbox to social media networks and the internet, and across devices like laptops, tablets, and smartphones, consumers are moving seamlessly and expecting a truly integrated, personalized experience across each of these channels.

To reach out to the buyers and customers with unique personalization, cross-channel advertising software is used by companies. It helps them achieve connectivity between all the digital advertising channels, enhancing customer reach and engagement. It enables advertisers to bring together a complete picture of customer data, helping them understand how ads are performing, and how users are reacting on different channels to their ads.

Businesses leverage cross-channel marketing to help advertisers understand consumers and how they interact across different platforms. This helps them effectively reach users with relevant ads and achieve return on investment (ROI) goals.

Multi-channel advertising and cross-channel advertising are occasionally used interchangeably, but they are two separate concepts. Multi-channel marketing allows communication with customers or prospects across multiple, independent channels that are not necessarily connected to each other, using the best attributes of each channel to maximize their impact. Cross-channel marketing, however, is an advanced idea where a customer’s behavior history influences the next message which they receive. This requires a much more in-depth understanding of a customer’s behavior and preferred channels, and an analytics platform to analyze multiple customer divisions across various channels to determine the next best ad placement. This hence creates a more dynamic campaign that reacts to customer preferences, ensuring that they always receive the right messages on the right channel.

Key Benefits of Cross-Channel Advertising Software

  • Create more touchpoints for brands, increasing the chances of conversions
  • Create a single cross-channel view of the customer buying journey across channels
  • Multiple connections with buyers or customers through their preferred channels
  • Provide a positive brand experience and build lasting relationships
  • Gain better insights into cross-channel campaigns and advertisements
  • Increase brand visibility and customer engagement

Why Use Cross-Channel Advertising Software?

Connect with consumers on all of their favorite channels — Users are no longer digitally static on a desktop at home. They are continuously engaging across various devices, platforms, and apps, each serving a unique purpose and preference for their consumer behaviors. Cross-channel advertising allows marketers to interact or connect with their audience on their most preferred devices and channels such as mobile, desktop, email, and social networks throughout their daily browsing.

Increase customer engagement and improve customer loyalty — Cross-channel marketing enables businesses to personalize the various ways they interact with and transmit information to both prospects and customers. Businesses achieve better response and engagement rates by sending targeted and relevant marketing campaigns. Clients feel appreciated and develop trust with relevant and personalized responses and in turn, become loyal customers of the brands over time. Engaging a customer on multiple channels builds trust and credibility, while also serving as a strong reminder to the customer that the company, its products, and its services exist.

Enhance brand visibility and awareness — Advertising through multiple channels increases the likelihood of getting more attention from prospects. If one channel is missed, there is the option to slip in through another channel. One channel can increase interest in another. For example, a video on a popular streaming platform might prompt more visits to the brand website. These tools help build a stronger sense of brand identity while increasing brand awareness and saturation.

Ensure more customer touchpoints, and better customer insights and experience — Having more touchpoints in the marketing funnel allows marketers to collect more data. Keeping track of how consumers are engaging with ads serves advertisers with information on how to better connect with their target consumers. This data can help develop a better understanding of which promotions work best and where they are running, finally assisting in measuring the brand’s success. Customer insights data is collected throughout the customer buying journey. It helps marketers throw the right content to the right audience at the right places. These tools give a full view of the consumers’ digital playground.

Track ROI — Cross-channel advertising allows marketers to understand and track various metrics like reach, conversions, and return on advertising spend (ROAS) that make up the success of their marketing campaigns. Businesses can quickly determine the call-to-action (CTA) impressions and open rates for their email marketing campaigns, opt-in rates for web push notifications, SMS delivery rates, etc. Thus, it allows marketers to measure the overall effectiveness of cross-channel investment.

Who Uses Cross-Channel Advertising Software?

Cross-channel advertising products are used by in-house marketing teams or external advertising agencies. Leveraging cross-channel advertising software provides companies access to a wider variety of audiences and allows advertisers to take advantage of each channel’s unique benefits.

Marketing teams — Marketers find the need to target customers at the right time and place with relevant and engaging content with the goal to build strong relationships and brand identity. This is achieved through cross-channel advertising software. They help marketers reach out to a variety of customers across a multitude of channels, enabling them to understand their customers’ behaviors and in turn, analyze which channels are performing best for them and how to further optimize them to achieve the maximum ROI. It also helps in marketing cost reduction by focusing on the most successful channels to advertise.

Cross-Channel Advertising Software Features

Campaign management — Cross-channel advertising software helps create, edit, and monitor campaigns from one single place. It helps advertisers link cross-channel ad accounts and group them under one business entity. It allows ad account-level insights for monitoring and reporting.

Campaign analysis — This type of software provides complete visibility on campaign performance running across multiple channels and devices, which helps users optimize and increase campaign performance. Cross-channel campaign monitoring is done based on marketing spend and analysis is performed based on ad accounts.

Real-time dashboards — The software provides real-time dashboards to view spend across channels and campaigns. It helps users view key performance metrics (KPIs) by grouping different ad accounts based on business, region, zone, or geolocation.

Advertising performance — Cross-channel advertising software helps discover all cross-channel ad assets like campaigns, ad sets, and ads in just a click. It includes tracking ad conversions by campaign and type of conversion. It also helps users compare the performance of various ads and optimize them to serve their audience better.

Integrations — Cross-channel advertising platforms allow integrations with ad networks, publisher ad servers, supply-side platforms (SSPs), or app monetization software that website publishers use to sell their available inventory.

Attribution models — With cross-channel attribution models, users can modify campaigns based on performance to optimize marketing spends. It also enables them to review the campaign performance metrics in detail.

Reporting and analytics — Cross-channel advertising software helps create, schedule, and share reports based on the ad account level, ad set level, and campaign level in minutes to make faster decisions with better insight. Report scheduling and sharing can be automated as daily, weekly, or at any time as a PDF or spreadsheet.

Potential Issues with Cross-Channel Advertising Software

Personalized messages and medium — Creating personalized content for each medium or channel while being consistent with the brand and overseeing different mediums simultaneously is cumbersome. Even though it might be more work to manage ads on many channels or mediums and personalize communication, the increase in ROI outweighs the cost and efforts put in the management of a cross channel strategy.

Increased time and expenses — With cross-channel advertising software, companies need to manage the significant expense of planning explicit content and communicating over each individual channel. If the cost of cross-channel advertising is too high for smaller companies, they should consider focusing only on the channels that provide the best results to deal with the issues.