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Compare HubSpot Marketing Hub and Klaviyo 
Featured Products
At a Glance
Market Segments
Small-Business (51.5% of reviews)
Small-Business (81.3% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Marketing Hub
Star Rating
(14,399)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansKlaviyo
Star Rating
(1,167)4.6 out of 5
Market Segments
Small-Business (81.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Klaviyo. Users appreciate its ability to connect various business aspects seamlessly, enhancing their marketing efforts.
- Users say that Klaviyo shines in its ease of integration with marketplaces and its user-friendly A/B testing features. Many find the workflow structure compelling, making it particularly effective for team collaboration.
- Reviewers mention that HubSpot Marketing Hub offers a more intuitive experience, with features like email sequencing and data management that help streamline marketing processes. This has been highlighted as a major advantage for users looking for comprehensive marketing solutions.
- According to verified reviews, Klaviyo's rich segmentation options and easy-to-use templates are frequently praised, making it a strong contender for businesses focused on targeted email marketing campaigns.
- Users highlight that while HubSpot Marketing Hub has a robust set of features, some may find it overwhelming due to its extensive capabilities. In contrast, Klaviyo's evolving platform is noted for being less complex, which can be appealing for smaller teams or businesses.
- G2 reviewers note that HubSpot Marketing Hub has a much larger volume of recent reviews, indicating a more active user base and ongoing improvements, while Klaviyo, despite its strengths, has fewer recent reviews, which may suggest less frequent updates or user engagement.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Klaviyo
No pricing availableFree Trial
HubSpot Marketing Hub
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.5
9,674
9.0
884
Ease of Use
8.6
11,356
8.7
889
Ease of Setup
8.1
7,071
8.5
541
Ease of Admin
8.5
4,976
8.9
486
Quality of Support
8.7
9,150
8.4
843
Has the product been a good partner in doing business?
8.7
4,894
9.0
489
Product Direction (% positive)
8.9
9,315
9.0
833
Features by Category
Email Marketing
8.8
5561
|
Verified
9.0
521
|
Verified
8.9
5419
|
Verified
9.2
513
|
Verified
8.6
5394
|
Verified
8.9
494
|
Verified
8.8
5108
|
Verified
8.9
458
|
Verified
Online Marketing
8.5
5263
|
Verified
7.8
373
|
Verified
8.2
4567
|
Verified
8.3
398
|
Verified
8.1
4290
|
Verified
8.7
428
|
Verified
8.1
4811
|
Verified
8.6
445
8.1
4451
|
Verified
8.2
251
Lead Management
8.5
5014
|
Verified
8.5
346
8.1
4736
|
Verified
8.4
273
8.4
4848
|
Verified
9.0
470
|
Verified
8.0
4355
|
Verified
7.8
219
8.4
4796
|
Verified
8.5
354
|
Verified
8.2
4522
|
Verified
8.5
395
|
Verified
8.4
4496
|
Verified
8.4
333
|
Verified
8.4
4517
|
Verified
8.2
283
|
Verified
Campaign Management
8.2
4096
|
Verified
8.7
348
|
Verified
7.9
3681
|
Verified
8.0
200
7.9
3628
|
Verified
8.1
290
|
Verified
7.2
2773
|
Verified
7.6
200
Social
7.7
3731
|
Verified
Feature Not Available
8.1
4136
|
Verified
7.8
197
8.1
4107
|
Verified
7.7
190
8.0
3982
|
Verified
7.4
185
7.7
3203
|
Verified
7.8
260
|
Verified
Reporting & Analytics
8.3
5176
|
Verified
8.5
467
|
Verified
8.0
4820
|
Verified
8.3
416
|
Verified
7.6
3970
|
Verified
8.3
425
|
Verified
7.5
3654
|
Verified
8.4
438
|
Verified
7.7
4066
|
Verified
7.5
202
Platform
8.0
3514
|
Verified
8.5
323
|
Verified
8.5
3544
|
Verified
8.7
305
|
Verified
8.7
3491
|
Verified
8.9
313
|
Verified
8.0
2469
|
Verified
8.3
207
|
Verified
7.4
2367
|
Verified
7.8
193
|
Verified
8.6
3325
|
Verified
8.8
314
|
Verified
7.9
2542
|
Verified
8.0
159
Agentic AI - Marketing Automation
6.8
295
7.0
27
6.7
288
7.0
26
6.8
289
7.1
25
6.6
290
7.1
25
6.6
289
6.9
26
6.7
292
7.3
27
Integration
8.4
3514
|
Verified
8.4
316
|
Verified
8.0
3201
|
Verified
8.5
310
|
Verified
8.1
2986
|
Verified
8.4
260
|
Verified
Lead Intelligence
7.7
1154
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1240
Not enough data
Lead Management
8.3
1330
Not enough data
7.5
1155
Not enough data
8.0
1210
Not enough data
Marketing Campaigns
7.9
1175
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1266
Not enough data
Campaign Execution
7.8
1154
Not enough data
7.8
1089
Not enough data
7.7
1032
Not enough data
8.7
1403
Not enough data
Agentic AI - Account Data Management
6.3
90
Not enough data
6.7
90
Not enough data
6.6
89
Not enough data
6.7
90
Not enough data
6.4
90
Not enough data
Messenger
8.0
1215
|
Verified
7.4
13
7.4
1043
|
Verified
6.4
14
7.9
1257
|
Verified
6.3
13
7.8
1181
|
Verified
6.0
12
Channels
8.0
1442
|
Verified
6.1
12
8.1
1420
|
Verified
7.2
13
7.1
840
6.3
13
6.8
738
|
Verified
6.0
12
7.4
797
|
Verified
6.7
12
Customers
8.2
1487
|
Verified
8.2
13
8.2
1474
|
Verified
7.6
13
8.3
1619
|
Verified
7.1
12
8.4
1569
|
Verified
6.7
12
8.2
1475
|
Verified
7.1
12
Agentic AI - Conversational Marketing
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Tracking
Not enough data
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Reporting
Not enough data
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Agentic AI - Email Deliverability
Not enough data
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Templates
Not enough data
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Edit
Not enough data
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Logistics
Not enough data
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Generative AI
Not enough data
7.5
64
Not enough data
7.4
51
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
Not enough data
8.6
141
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
SMS Platform
Not enough data
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
6.8
85
8.8
20
7.6
83
8.7
21
7.8
85
9.0
21
7.7
83
8.9
21
Campaigns
7.4
80
8.7
22
7.5
79
8.8
20
7.5
78
8.6
22
7.6
76
8.6
22
Integrations
8.0
79
9.0
21
7.1
74
8.0
18
6.9
68
8.9
22
7.5
76
8.4
19
Generative AI
6.4
75
7.5
20
Agentic AI - Vulnerability Scanner
Feature Not Available
6.8
10
Feature Not Available
7.5
10
Attribution Modeling
8.0
282
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
254
Not enough data
7.2
236
Not enough data
8.2
281
Not enough data
8.3
286
Not enough data
Reporting
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Not enough data
Platform Basics
8.5
242
Not enough data
8.5
242
Not enough data
8.4
242
Not enough data
8.2
26
Not enough data
8.1
25
Not enough data
Platform Data
8.2
236
Not enough data
7.9
232
Not enough data
Platform Additional Functionality
8.3
257
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.1
28
Not enough data
7.3
28
Not enough data
7.0
27
Not enough data
6.6
27
Not enough data
7.0
27
Not enough data
Artificial Intelligence
7.1
25
Not enough data
7.5
25
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
699
Not enough data
Content & Collaboration
8.3(won by default)
1275
Not enough data
8.3(won by default)
1329
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1406
Not enough data
8.3(won by default)
967
Not enough data
Social Management
8.2(won by default)
2192
Not enough data
8.6(won by default)
2368
Not enough data
8.4(won by default)
2105
Not enough data
8.3(won by default)
2251
Not enough data
8.0(won by default)
1672
Not enough data
8.2(won by default)
952
Not enough data
7.3(won by default)
326
Not enough data
Agentic AI - Social Media Management
6.7(won by default)
73
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Not enough data
Platform Basics
8.1
430
9.0
15
8.0
440
8.8
14
Platform Data
8.0
437
8.4
15
7.9
433
8.2
14
8.5
484
8.7
14
8.2
438
8.1
14
Platform Additional Functionality
8.0
424
8.3
15
8.2
444
9.1
13
8.2
439
8.3
14
Agentic AI - Customer Journey Analytics
6.6
86
6.0
5
6.8
85
7.0
5
6.7
86
6.3
5
6.8
86
6.9
6
Platform Interoperability
8.0
594
Not enough data
Agentic AI - Social Media Advertising
7.0
63
Not enough data
7.2
62
Not enough data
7.0
59
Not enough data
7.0
62
Not enough data
7.0
63
Not enough data
7.4
68
Not enough data
Social Functionality
8.1
1312
Not enough data
Campaign Management
8.3
1329
Not enough data
8.2
1266
Not enough data
8.2
1191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1086
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1118
Not enough data
8.0
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1193
Not enough data
8.2
1111
Not enough data
8.0
1007
Not enough data
8.0
984
Not enough data
Platform
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1337
Not enough data
8.7
1360
Not enough data
8.6
1184
Not enough data
8.3
1310
Not enough data
8.6
1349
Not enough data
8.4
1055
Not enough data
8.4
1249
Not enough data
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1359
|
Verified
Not enough data
7.9
1398
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Not enough data
Page Optimization
8.1
1186
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.1
1332
|
Verified
Not enough data
7.8
1221
|
Verified
Not enough data
Integrations
7.4
756
|
Verified
Not enough data
8.7
1248
|
Verified
Not enough data
8.5
1245
|
Verified
Not enough data
Generative AI
7.1
350
Not enough data
Agentic AI - Landing Page Builders
6.5
85
Not enough data
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Agentic AI - Account-Based Analytics
6.9
77
Not enough data
7.1
76
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Not enough data
Lead Intelligence
8.0
791
Not enough data
8.3
825
Not enough data
8.3
842
Not enough data
Lead Management
8.4
909
Not enough data
7.7
781
Not enough data
8.1
851
Not enough data
Marketing Campaigns
8.0
814
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
886
Not enough data
8.1
830
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2237
|
Verified
8.2
16
8.3
2677
|
Verified
8.3
17
8.0
2447
|
Verified
8.5
17
8.5
2475
|
Verified
8.8
16
Feature Not Available
7.1
15
Feature Not Available
7.4
14
Campaign Activity
8.3
2874
|
Verified
7.9
17
8.3
3117
|
Verified
8.3
18
7.8
2374
|
Verified
8.0
16
8.1
2561
|
Verified
7.3
16
8.0
2392
|
Verified
8.0
16
7.5
536
8.0
15
Agentic AI - Marketing Analytics
6.6
170
7.6
7
6.8
164
7.6
7
6.6
166
7.9
8
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Klaviyo are categorized as Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Marketing Analytics, and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Account-Based Analytics, Account Data Management, Landing Page Builders, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Klaviyo is categorized as SMS Marketing, Email Template Builder, Personalization, Email Deliverability, Customer Data Platform (CDP), Review Management, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Retail
19.0%
Marketing and Advertising
12.9%
Apparel & Fashion
12.6%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.3%
Other
36.1%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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