Best Inbound Call Tracking Software

How Many Inbound Call Tracking Software Products Does G2 Track?

Total Products under this Category: 101

Category Stats (Sep 2026)

  • Average Rating: 4.46/5 (↑0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: LeadExec (+3.71%) - Among all products in this category, LeadExec recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Inbound Call Tracking Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 7,100+ Authentic Reviews
  • 101+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Inbound Call Tracking Software

G2 Grid® for Inbound Call Tracking Software plotting products by satisfaction and market presence

Highlighted products: CallRail, 800.com, Invoca, WhatConverts, Phonexa, CTM, Infinity Call Tracking, and Ringba.

Underlying data: [Grid® JSON](https://www.g2.com/categories/inbound-call-tracking/grids.json?focus%5B%5D=callrail&focus%5B%5D=800-com&focus%5B%5D=invoca&focus%5B%5D=whatconverts&focus%5B%5D=phonexa&focus%5B%5D=ctm-ctm&focus%5B%5D=infinity-call-tracking&focus%5B%5D=ringba)

CallRail

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7.

Average Rating: 4.5/5.0

Total Reviews: 1,746

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How Do G2 Users Rate CallRail?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.2/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.8/10)
  • Visitor & Keyword Tracking: 8.7/10 (Category avg: 8.7/10)
  • Privacy, Security, and Compliance: 8.7/10 (Category avg: 8.8/10)

Who Is the Company Behind CallRail?

  • Seller: CallRail
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Atlanta, GA
  • Twitter: @CallRail
    6,067 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    359 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Real Estate
  • Company Size: 73% Small, 22% Medium

What Do G2 Reviewers Say About CallRail?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of CallRail, facilitating smooth call management and effective tracking of marketing efforts.
  • Users value the ease of use and powerful tracking features of CallRail, enhancing lead management and marketing insights.
  • Users value the powerful call tracking capabilities of CallRail, providing clear insights into effective marketing campaigns.
  • Users find the insightful tracking capabilities of CallRail essential for understanding their call campaigns effectively.
  • Users appreciate the call recording features of CallRail, enabling effective communication and easy access to important calls.
Cons
  • Users note the missing features in CallRail, like advanced automations and better voice assistance, affecting usability.
  • Users report integration issues with third-party apps and CRM systems, causing challenges in setup and functionality.
  • Users face frequent call issues with CallRail, particularly in forwarding calls and CRM integration challenges.
  • Users note that CallRail can be expensive, especially with pricing adding up quickly and costs similar to alternatives.
  • Users find the learning curve steep, especially for bulk management and navigating the platform efficiently.

What Are Recent G2 Reviews of CallRail?

What Are G2 Users Discussing About CallRail?

800.com

Smarter call tracking, now with AI Agents that answer when you can't. Never miss a call again. 800.com helps small businesses and agencies grow smarter with 800 AI Agents: intelligent agents that answer, handle, and qualify every inbound call, 24/7. No missed calls, no lost leads, no after-hours voicemail black hole. 800 AI Agents work hand-in-hand with 800 Intelligence and Enhanced Caller ID to unlock even more the moment a call comes in — call summaries, call scoring, recommended next steps, and data enrichment that gives you the caller's name, email, and address instantly. Combined with a professional phone number, intuitive call routing, and built-in call tracking, you can stop guessing where your leads are coming from and start focusing on what works. Even if you're new to call tracking, 800.com makes it easy to assign unique phone numbers to your campaigns (website, ads, social, print), track results in real time, and route calls to the right person or team — all from one simple dashboard. AI features include: – 800 AI Agents that answer, handle, and qualify calls 24/7 – Call summaries, call scoring, and recommended next steps via 800 Intelligence – Data enrichment through Enhanced Caller ID — name, email, and address the moment the phone rings – Call transcription and sentiment analysis for deeper insight into customer interactions For agencies and advanced users, 800.com supports powerful tools like: – Dynamic Number Insertion (DNI) to track exact sources of inbound calls – Integrations with GA4, Google Ads, Meta, and Microsoft Ads – Client-level account management with white-labeled dashboards for a consistent brand experience across every account Built for SMBs but scalable for agencies, 800.com also includes: – Call forwarding, voicemail, and customizable IVR – Call recording and transcription with playback for training or QA – In-depth call analytics and reporting – SMS campaigns for direct customer engagement – Mobile app so your business line goes everywhere you go Looking for advanced call forwarding and routing with custom greetings and an auto-attendant? We have that too. Whether you're just starting out or scaling fast, 800.com helps you look more professional, stay responsive, and make better marketing decisions — with AI agents doing the heavy lifting, without the complexity of traditional phone systems.

Average Rating: 4.7/5.0

Total Reviews: 1,054

How Do G2 Users Rate 800.com?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.2/10)
  • Performance and Reliability: 9.1/10 (Category avg: 8.8/10)
  • Visitor & Keyword Tracking: 8.5/10 (Category avg: 8.7/10)
  • Privacy, Security, and Compliance: 8.9/10 (Category avg: 8.8/10)

Who Is the Company Behind 800.com?

  • Seller: 800.com
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Sarasota, Florida
  • LinkedIn® Page: www.linkedin.com
    43 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Construction, Retail
  • Company Size: 80% Small, 12% Medium

What Do G2 Reviewers Say About 800.com?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of 800.com, experiencing quick setup and seamless communication with everyone they need.
  • Users appreciate the easy setup of 800.com, finding it straightforward and intuitive for managing telecommunications.
  • Users praise the responsive customer support of 800.com, enhancing their confidence and satisfaction with the service.
  • Users value the flexibility of local business number management with easy setup and cost-effective features from 800.com.
  • Users appreciate the easy setup and reliable functionality of 800.com, enjoying its toll-free number feature.
Cons
  • Users find the pricing to be on the higher side compared to competitors, wishing for more affordability.
  • Users find the learning curve steep, making initial navigation and setup challenging without prior knowledge of phone systems.
  • Users find the limited features of 800.com restrict customization and integration, affecting usability and convenience.
  • Users find the number management features lacking in the app compared to the website, leading to inconvenience.
  • Users face call connectivity issues with 800.com, impacting their ability to receive and manage communication effectively.

What Are Recent G2 Reviews of 800.com?

What Are G2 Users Discussing About 800.com?

Invoca

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit www.invoca.com/customers.

Average Rating: 4.5/5.0

Total Reviews: 926

How Do G2 Users Rate Invoca?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.2/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.8/10)
  • Visitor & Keyword Tracking: 8.7/10 (Category avg: 8.7/10)
  • Privacy, Security, and Compliance: 9.1/10 (Category avg: 8.8/10)

Who Is the Company Behind Invoca?

  • Seller: Invoca
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Santa Barbara, CA
  • Twitter: @Invoca
    4,204 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    382 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Hospital & Health Care
  • Company Size: 38% Small, 33% Medium

What Do G2 Reviewers Say About Invoca?

AI-generated summary from verified user reviews

Pros
  • Users value the excellent support from Invoca, enhancing their success with dedicated specialists and responsive teams.
  • Users appreciate the ease of use of Invoca, particularly due to its intuitive interface and helpful dashboards.
  • Users appreciate the insightful analytics of Invoca, enhancing understanding of customer interactions and optimizing marketing efforts.
  • Users commend Invoca's thorough and responsive customer support, which significantly enhances their overall experience and satisfaction.
  • Users commend Invoca for its attribution accuracy, enabling informed marketing decisions and optimizing spending effectively.
Cons
  • Users note the steep learning curve for new users, which can hinder efficiency and ease of use during onboarding.
  • Users express frustration over missing features in Invoca, particularly the lack of Spanish translation and complex integrations.
  • Users experience call issues with Invoca, particularly regarding complex tracking and lack of Spanish translation.
  • Users find the complexity of reporting setup in Invoca frustrating, hindering effective dashboard customization and integration.
  • Users find the complex setup of Invoca challenging, particularly with advanced features and reporting customizations.

What Are Recent G2 Reviews of Invoca?

What Are G2 Users Discussing About Invoca?

WhatConverts

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working. Use WhatConverts for call tracking, form tracking, and chat tracking for all leads. For PPC ads, WhatConverts offers keyword call tracking that reveals which campaigns work best. WhatConverts also has robust lead management and lead reporting. It's more than just call tracking software; it's a complete lead tracking, managing and reporting dashboard.

Average Rating: 4.9/5.0

Total Reviews: 317

How Do G2 Users Rate WhatConverts?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.2/10)
  • Performance and Reliability: 9.4/10 (Category avg: 8.8/10)
  • Visitor & Keyword Tracking: 9.3/10 (Category avg: 8.7/10)
  • Privacy, Security, and Compliance: 9.3/10 (Category avg: 8.8/10)

Who Is the Company Behind WhatConverts?

  • Seller: WhatConverts
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Charlotte, NC
  • Twitter: @whatconverts
    273 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    47 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Construction
  • Company Size: 87% Small, 12% Medium

What Do G2 Reviewers Say About WhatConverts?

AI-generated summary from verified user reviews

Pros
  • Users praise the outstanding customer support from WhatConverts, appreciating quick responses and persistent follow-up on issues.
  • Users value the outstanding customer support from WhatConverts, ensuring swift assistance and issue resolution during integrations.
  • Users appreciate the ease of use of WhatConverts, highlighting its quick setup and intuitive interface for tracking leads.
  • Users value the easy setup of WhatConverts, enabling seamless tracking and integrations without the need for extensive training.
  • Users admire the exceptional customer service of WhatConverts, appreciating prompt assistance and genuine support throughout their experience.
Cons
  • Users find WhatConverts to be expensive, but believe its high price is justified by its benefits and support.
  • Users desire better lead segmentation and integration features in WhatConverts to enhance usability and analytics.
  • Users experience a learning curve with WhatConverts, especially when transitioning and integrating with other software.
  • Users note integration issues with WhatConverts, seeking more direct connections to various CRMs for better usability.
  • Users find the learning difficulty with the user interface and features to be a challenge for effective usage.

What Are Recent G2 Reviews of WhatConverts?

What Are G2 Users Discussing About WhatConverts?

Phonexa

Phonexa is the performance marketing platform that unifies call tracking and routing, lead tracking and distribution, compliance, and marketing analytics within one powerful ecosystem. Its two core modules, Call Logic for intelligent call tracking and routing and LMS Sync for automated lead management, power Phonexa’s performance engine. Together, they connect every inbound call and lead with real-time analytics, attribution, and automation tools that increase the ROI on every lead or call. Additional plug-ins such as iClear, iClaim, AI Call Agents, and Managed Services expand the platform’s capabilities to enhance compliance, streamline workflows, and fuel intelligent growth. Built for brands, agencies, publishers, and affiliate networks, Phonexa delivers advanced solutions for fraud prevention, data compliance, and workflow automation. From optimizing lead flow and improving call performance to ensuring transparency and regulatory compliance, Phonexa empowers marketing teams to scale smarter and faster. Phonexa gives marketers unmatched clarity, control, and efficiency across every customer acquisition channel. Learn more on www.Phonexa.com.

Average Rating: 4.9/5.0

Total Reviews: 162

How Do G2 Users Rate Phonexa?

  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 9.2/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.8/10)
  • Visitor & Keyword Tracking: 9.9/10 (Category avg: 8.7/10)
  • Privacy, Security, and Compliance: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Phonexa?

  • Seller: Phonexa
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Glendale, CA
  • Twitter: @PhonexaCalls
    386 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    168 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Director, CEO
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 86% Small, 10% Medium

What Do G2 Reviewers Say About Phonexa?

AI-generated summary from verified user reviews

Pros
  • Users commend Phonexa for its exceptional customer support, highlighting knowledgeable staff and a user-friendly interface.
  • Users find Phonexa easy to use after training, appreciating its flexible features and excellent support during onboarding.
  • Users find Phonexa's exceptional support team invaluable for successful campaign setups and addressing technical issues.
  • Users commend Phonexa for its excellent functionality and support, enhancing their lead delivery and tracking experience.
  • Users appreciate the extensive features of Phonexa, praising its ability to customize campaigns effectively.
Cons
  • Users note a steep learning curve with Phonexa, requiring extra guidance to fully leverage its features.
  • Users find the steep learning curve challenging, requiring time to master Phonexa's intricate functionalities.
  • Users find the complex setup of Phonexa challenging, requiring additional guidance to navigate effectively.
  • Users note a difficult learning curve with Phonexa, requiring time and effort to fully master its features.
  • Users find Phonexa not intuitive, requiring additional support to navigate its complex features and setup processes.

What Are Recent G2 Reviews of Phonexa?

What Are G2 Users Discussing About Phonexa?

CTM

CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count.

Average Rating: 4.5/5.0

Total Reviews: 727

How Do G2 Users Rate CTM?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.2/10)
  • Performance and Reliability: 9.1/10 (Category avg: 8.8/10)
  • Visitor & Keyword Tracking: 8.9/10 (Category avg: 8.7/10)
  • Privacy, Security, and Compliance: 9.2/10 (Category avg: 8.8/10)

Who Is the Company Behind CTM?

  • Seller: CTM
  • Company Website:
  • Year Founded: 2009
  • HQ Location: 231 Najoles Rd Suite 500, Millersville, MD 21108
  • LinkedIn® Page: www.linkedin.com
    127 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, President
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 65% Small, 30% Medium

What Do G2 Reviewers Say About CTM?

AI-generated summary from verified user reviews

Pros
  • Users value the responsive customer support of CTM, which is always quick to assist and resolve issues.
  • Users value the ease of use of CTM, appreciating its intuitive interface and strong support resources.
  • Users value the extensive features and excellent customer support of CTM, enhancing day-to-day operations and training.
  • Users benefit from accurate call tracking with CTM, providing valuable insights to optimize marketing strategies and enhance training.
  • Users highlight the user-friendly interface and effective customer support, enhancing their overall experience with CTM.
Cons
  • Users find the learning curve steep, making it difficult to utilize the full potential of CTM effectively.
  • Users find the complexity overwhelming due to extensive options and advanced features that are difficult to navigate.
  • Users find difficult navigation in CallTrackingMetrics, particularly for new users, complicating their experience while accessing features.
  • Users find the steep learning curve of CTM challenging, making initial setup and integration difficult.
  • Users face challenges due to the missing functionality of preset templates and limited global number availability on CTM.

What Are Recent G2 Reviews of CTM?

What Are G2 Users Discussing About CTM?

Infinity Call Tracking

Built by marketers for marketers, Infinity’s AI-powered call tracking shows you what happens before, during, and after every call, so you can: • Fill attribution blind spots and get credit for the true impact of your work • Improve targeting with high-intent, first-party data • Cut waste to reduce cost-per-lead and drive down acquisition costs • Improve performance across PPC, SEO, and Paid Social • Create better customer experiences • Boost conversion rates at the top and bottom of your funnel Infinity’s granular visitor-level call tracking and conversation analytics are ISO 27001 and PCI DSS Certified. Handling millions of calls across 75 countries and industry-leading security makes sure the data from every single one of them stays secure. The Infinity platform has been built by a multi-award-winning development team with the support of major cloud partners like Google and AWS. Their collective expertise ensures market-leading reliability. Backed by a highly decorated customer success team that spans the UK, Europe, and the USA, users are fully supported as they strive to make smarter decisions and provide a better customer experience. An open API and a complete set of out-of-the-box integrations make it easy for users to send call data into key platforms, share customer journeys and insights that aid closing with call handling teams, and improve conversion rates throughout the funnel. Key results users have achieved include: • 79% increase in conversions for Flight Centre • 64% reduction in Customer Acquisition Costs (CAC) for Pendragon • 50% reduction in call centre costs for Access Self Storage

Average Rating: 4.6/5.0

Total Reviews: 157

How Do G2 Users Rate Infinity Call Tracking?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.2/10)
  • Performance and Reliability: 9.1/10 (Category avg: 8.8/10)
  • Visitor & Keyword Tracking: 8.9/10 (Category avg: 8.7/10)
  • Privacy, Security, and Compliance: 9.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Infinity Call Tracking?

  • Seller: Infinity Tracking
  • Year Founded: 2010
  • HQ Location: Reigate, Surrey
  • Twitter: @_infinity_co
    1,054 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    422 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager
  • Top Industries: Leisure, Travel & Tourism, Marketing and Advertising
  • Company Size: 44% Medium, 28% Large

What Do G2 Reviewers Say About Infinity Call Tracking?

AI-generated summary from verified user reviews

Pros
  • Users commend the responsive customer support at Infinity Call Tracking, ensuring a seamless experience for all inquiries.
  • Users value the ease of reporting and accurate call attribution provided by Infinity Call Tracking for insights.
  • Users value the detailed reporting and effective tracking features of Infinity Call Tracking for their business growth.
  • Users value the responsive and helpful support from Infinity Call Tracking, enhancing their experience and understanding.
  • Users value the easy integrations of Infinity Call Tracking, enhancing campaign optimization and analytics seamlessly.
Cons
  • Users find the pricing expensive, especially for Boutique marketers, which can be a significant downside.
  • Users experience inaccurate reporting issues due to data discrepancies and confusing documentation that hinders self-service.
  • Users experience inadequate reporting due to data discrepancies and unclear documentation, complicating their reporting needs.
  • Users experience call limitations with Infinity Call Tracking, leading to challenges in specific markets and accessibility issues.
  • Users find the learning curve steep, as advanced features and report locations can be confusing to navigate.

What Are Recent G2 Reviews of Infinity Call Tracking?

What Are G2 Users Discussing About Infinity Call Tracking?

Revenue.io

Revenue.io is a Salesforce-native revenue platform that unifies sales engagement, sales dialer, conversation intelligence, sales enablement, revenue intelligence, and real-time coaching in a single system. Unlike standalone tools that sit outside the CRM and sync data back later, Revenue.io operates directly inside Salesforce. Every call, email, meeting, and engagement signal is captured and recorded in the CRM in real time. The platform is designed to improve sales execution while preserving Salesforce as the system of record. Learn more at www.revenue.io.

Average Rating: 4.7/5.0

Total Reviews: 571

How Do G2 Users Rate Revenue.io?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.2/10)
  • Performance and Reliability: 9.4/10 (Category avg: 8.8/10)
  • Visitor & Keyword Tracking: 9.3/10 (Category avg: 8.7/10)
  • Privacy, Security, and Compliance: 9.6/10 (Category avg: 8.8/10)

Who Is the Company Behind Revenue.io?

  • Seller: Revenue.io
  • Year Founded: 2012
  • HQ Location: Los Angeles, CA
  • Twitter: @revenue_io
    4,277 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    107 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Customer Service Representative, Account Executive
  • Top Industries: Computer Software, Financial Services
  • Company Size: 58% Medium, 22% Small

What Do G2 Reviewers Say About Revenue.io?

AI-generated summary from verified user reviews

Pros
  • Users praise the responsive and friendly customer support of Revenue.io, ensuring issues are resolved quickly and efficiently.
  • Users love the ease of use of Revenue.io, benefiting from seamless integration and intuitive features for better organization.
  • Users appreciate the exceptional support from Revenue.io, highlighting quick, friendly responses that ensure seamless implementation.
  • Users appreciate the easy setup of Revenue.io, backed by exceptional support during the implementation process.
  • Users appreciate the seamless Salesforce integration of Revenue.io, enhancing their workflow and minimizing disruptions during tasks.
Cons
  • Users report call issues like headset disconnections and difficulties locating call history, affecting their experience with Revenue.io.
  • Users suggest enhancements needed for Revenue.io, including more advanced features and improved support communication options.
  • Users find the limited features of Revenue.io, especially in mobile and integrations, to be a drawback.
  • Users experience connection issues with Revenue.io, including dropped calls and unreliable mobile functionality.
  • Users face dialer issues that hinder troubleshooting and tracking of recent calls, impacting workflow efficiency.

What Are Recent G2 Reviews of Revenue.io?

What Are G2 Users Discussing About Revenue.io?

Ringba

Ringba is the industry-leading inbound call tracking and analytics platform for businesses, call centers and professional pay per call marketers. Get more ROI than any other platform with Ringba's real-time call routing, ring tree for calls and industry leading analytics. All without contracts, minimums, or overages. To learn more, give us a call at (800) 824-5000 or connect with our team at sales@ringba.com

Average Rating: 4.9/5.0

Total Reviews: 157

How Do G2 Users Rate Ringba?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.2/10)
  • Performance and Reliability: 9.6/10 (Category avg: 8.8/10)
  • Visitor & Keyword Tracking: 9.3/10 (Category avg: 8.7/10)
  • Privacy, Security, and Compliance: 9.6/10 (Category avg: 8.8/10)

Who Is the Company Behind Ringba?

  • Seller: Ringba
  • Year Founded: 2016
  • HQ Location: Dover, Delaware
  • Twitter: @ringba
    1,517 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    101 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Insurance
  • Company Size: 78% Small, 18% Medium

What Do G2 Reviewers Say About Ringba?

AI-generated summary from verified user reviews

Pros
  • Users value the unmatched customer support of Ringba, making implementation and campaign setup easy and efficient.
  • Users find Ringba to be incredibly user-friendly, allowing them to easily track calls and manage campaigns.
  • Users find the reporting features of Ringba incredibly helpful, providing insights for better campaign management and performance.
  • Users highly value the live analytics and reporting of Ringba, enhancing their campaign management and decision-making.
  • Users praise Ringba for its easy-to-use interface and excellent customer support, making call tracking efficient and accessible.
Cons
  • Users note a steep learning curve with Ringba, requiring time and effort to master its features and settings.
  • Users struggle with inaccurate reporting due to lack of automated distribution and confusing documentation in Ringba.
  • Users note limited options in Ringba's extended features, requiring creative workarounds for certain functionalities.
  • Users find the poor documentation of Ringba challenging, making it hard to understand features and extract information effectively.
  • Users experience communication issues with Ringba due to long wait times for live chat responses.

What Are Recent G2 Reviews of Ringba?

What Are G2 Users Discussing About Ringba?

CallFire

CallFire provides easy-to-use, self-service voice marketing solutions to thousands of businesses across the US & Canada. We specialize in helping local businesses grow and retain their revenue with outreach and engagement services such as IVR, Voice Broadcast and Call Tracking. In addition to serving local businesses, CallFire empowers non-profits, religious groups and other organizations to connect more effectively with their audiences. CallFire is headquartered in Santa Monica, California with affiliated offices in Austin, Texas and Kiev, Ukraine.

Average Rating: 4.4/5.0

Total Reviews: 80

How Do G2 Users Rate CallFire?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.2/10)
  • Visitor & Keyword Tracking: 9.4/10 (Category avg: 8.7/10)

Who Is the Company Behind CallFire?

  • Seller: CallFire
  • Year Founded: 2004
  • HQ Location: Santa Monica, CA
  • Twitter: @CallFire
    21,688 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    24 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Marketing and Advertising, Non-Profit Organization Management
  • Company Size: 69% Small, 24% Medium

What Are Recent G2 Reviews of CallFire?

What Are G2 Users Discussing About CallFire?

CallSource

CallSource offers advanced call tracking technologies using real human call analysts, not machine-learning, to collect business intelligence about your customers and the effectiveness of your marketing programs, while also helping to improve call handler performance and brand reputation. CallSource is the premier technology-enabled business performance system that optimizes our clients’ revenue, profit, and brand reputation. CallSource pioneered the call tracking industry and has become the leader in actionable analytics. We deliver insights to solve, strategize, and implement solutions for our clients engaging with their sales performance data. Since 1991, CallSource has recorded and analyzed over one billion phone calls, providing cost-per-lead analysis, sales conversion percentages, sales recapture solutions, and training and coaching solutions to thousands of businesses in the United States, Canada and Australia. As a business, CallSource believes in enhancing the performance and accomplishments of our clients and our people. For more information on CallSource visit: www.callsource.com. Contact CallSource today at 888-788-0123.

Average Rating: 4.3/5.0

Total Reviews: 31

How Do G2 Users Rate CallSource?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.2/10)
  • Performance and Reliability: 7.5/10 (Category avg: 8.8/10)
  • Visitor & Keyword Tracking: 9.2/10 (Category avg: 8.7/10)
  • Privacy, Security, and Compliance: 7.5/10 (Category avg: 8.8/10)

Who Is the Company Behind CallSource?

  • Seller: CallSource
  • Year Founded: 1991
  • HQ Location: Westlake Village, California
  • Twitter: @callsource
    713 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    157 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 61% Medium, 33% Small

What Are Recent G2 Reviews of CallSource?

What Are G2 Users Discussing About CallSource?

Ringostat

Ringostat is an AI-Powered Business Phone & Marketing Performance Platform. Ringostat helps to build effective communication with the client, optimize marketing in terms of payback, and increase sales. Ringostat is an official Google partner. The Ringostat platform includes: — a virtual PBX with a convenient app for calls and messages, seamlessly integrated with CRM systems; — an AI-based assistant tool for effective communication — Ringostat Conversation Intelligence; — call tracking; — a callback widget; — an omnichannel website chat widget — Ringostat Chat. They cover three main areas — communications, analytics, and sales, forming a single ecosystem. Each product can be used separately, but it is their combination that gives the maximum result. Working with Ringostat products is easy and comfortable, thanks to individual settings of more than 90% of parameters. Ringostat users are taken care of by friendly technical support, responding to requests in any of the communication channels in less than 2 minutes. A personal Customer Success manager helps to use Ringostat products most effectively for a particular business.

Average Rating: 4.9/5.0

Total Reviews: 48

How Do G2 Users Rate Ringostat?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.2/10)
  • Performance and Reliability: 9.8/10 (Category avg: 8.8/10)
  • Visitor & Keyword Tracking: 10.0/10 (Category avg: 8.7/10)
  • Privacy, Security, and Compliance: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Ringostat?

  • Seller: Ringostat
  • Year Founded: 2013
  • HQ Location: Odessa, Ukraine
  • Twitter: @Ringostat
    239 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    165 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 65% Small, 35% Medium

What Do G2 Reviewers Say About Ringostat?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Ringostat, enabling straightforward setup and efficient management without constant support.
  • Users commend the reliability of Ringostat's services, underscored by their fast support and effective solutions.
  • Users value Ringostat's personalized business tool recommendations that enhance communication efficiency and optimize advertising budgets.
  • Users value Ringostat's call tracking and Smart Phone app, enhancing productivity and optimizing advertising budget efficiently.
  • Users value the call tracking feature of Ringostat for optimizing ad budgets and increasing customer inquiries.
Cons
  • Users note a lack of intuitiveness with Ringostat's interface, requiring time to navigate hidden functions effectively.
  • Users find the outdated interface of Ringostat less appealing, hoping for a more modern and accessible design.
  • Users find the outdated interface of Ringostat a drawback, despite its intuitive usability after initial learning.
  • Users find the complex processes of Ringostat frustrating, noting that some functions are difficult to locate initially.
  • Users find Ringostat's inaccurate analytics limited, as it's mainly effective for phone communication, neglecting other channels.

What Are Recent G2 Reviews of Ringostat?

What Are G2 Users Discussing About Ringostat?

ResponseTap

By allowing marketers to connect the customer journey to the phone call, and call centres to start the conversation where the online journey left off, ResponseTap's Call Intelligence helps businesses optimise campaigns, maximise sales and improve the customer experience. Over 1,600 brands use ResponseTap to reveal the campaigns, channels and keywords that make customers pick up the phone – with customers including Aviva, Virgin Money, Hiscox, Wickes and WhatCar? ResponseTap came about over a few beers in a university bar, and a conversation about the disconnect between online and offline customer journeys. Within two years, the first campaign-level tracking project in Europe to be integrated with Google Analytics was launched. And two years later, visitor-level tracking was live. The business had 100 customers and ResponseTap had joined the Telegraph's Tech Start-Up 100 most promising technology start-ups in Europe. In 2021 ResponseTap became part of Infinity. This coming together has meant customers can now benefit from Infinity's advances in call tracking and speech analytics and enjoy a stronger suite of products and features.

Average Rating: 4.5/5.0

Total Reviews: 83

How Do G2 Users Rate ResponseTap?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.2/10)
  • Performance and Reliability: 7.8/10 (Category avg: 8.8/10)
  • Visitor & Keyword Tracking: 8.6/10 (Category avg: 8.7/10)
  • Privacy, Security, and Compliance: 9.4/10 (Category avg: 8.8/10)

Who Is the Company Behind ResponseTap?

  • Seller: ResponseTap
  • Year Founded: 2008
  • HQ Location: Manchester
  • Twitter: @ResponseTap
    2,217 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Automotive
  • Company Size: 43% Medium, 42% Small

What Are Recent G2 Reviews of ResponseTap?

What Are G2 Users Discussing About ResponseTap?

Call Box

Call Box is the leading provider of phone call tracking and comprehensive phone solutions. The company's innovative software empowers more than 46,000 businesses to Own the Phone by understanding what generates their best phone leads and how their people are handling those leads to achieve optimal call outcomes. Call Box leverages a unique combination of human reviewers and artificial intelligence to provide insight into every call to uncover gaps in phone processes and offer proactive solutions. Call Box is based in Dallas, TX and was founded in 1988. This technology has been customized into different products for the Automotive, Healthcare, Agency & Publisher, Home Services, and Multifamily Housing industries.

Average Rating: 4.2/5.0

Total Reviews: 78

How Do G2 Users Rate Call Box?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.2/10)
  • Visitor & Keyword Tracking: 7.8/10 (Category avg: 8.7/10)

Who Is the Company Behind Call Box?

  • Seller: Call Box
  • Year Founded: 1988
  • HQ Location: Dallas, Texas
  • LinkedIn® Page: www.linkedin.com
    761 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Automotive
  • Company Size: 59% Small, 28% Medium

What Are Recent G2 Reviews of Call Box?

What Are G2 Users Discussing About Call Box?

Marchex

Marchex harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics. The Company enables organizations across business functions to optimize customer acquisitions and experiences, transforming conversations into valuable business outcomes. Marchex provides AI-powered conversation intelligence solutions for market-leading companies in leading B2B2C vertical markets, including many of the world’s most innovative and successful brands.

Average Rating: 4.1/5.0

Total Reviews: 180

How Do G2 Users Rate Marchex?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.2/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.8/10)
  • Visitor & Keyword Tracking: 7.9/10 (Category avg: 8.7/10)
  • Privacy, Security, and Compliance: 7.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Marchex?

  • Seller: Marchex
  • Year Founded: 2003
  • HQ Location: Seattle, WA
  • Twitter: @Marchex
    3,621 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    180 employees on LinkedIn®
  • Ownership: NASDAQ:MCHX

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 54% Small, 34% Medium

What Are Recent G2 Reviews of Marchex?

What Are G2 Users Discussing About Marchex?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated December 10, 2025

Inbound Call Tracking Topics

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Learn More About Inbound Call Tracking Software

Inbound Call Tracking software buying insights at a glance

Inbound call tracking software enables businesses to understand the origin of incoming phone calls and the nature of conversations that occur during those calls. By assigning trackable phone numbers to campaigns, webpages, or channels, these tools connect offline calls to online marketing and customer support activity. 

In an environment where many buyers still convert over the phone, inbound call tracking has become essential for marketing, sales, and customer support teams that need accurate attribution and call-level insights. Rather than relying on guesswork, inbound call tracking platforms turn calls into measurable data that teams can act on.

Buyers typically use inbound call tracking software to solve visibility gaps around lead sources, missed calls, and call quality. Based on review feedback, users value understanding which campaigns drive high-intent calls, improving follow-up speed, and identifying where calls are being lost or mishandled. Many teams also cite better budget decisions, clearer ROI reporting, and improved customer experience as core benefits. When evaluating the best inbound call tracking software, buyers often compare multiple call tracking providers to strike a balance between ease of use, reporting depth, and integrations.

Pricing varies depending on call volume, number of tracking numbers, call recording, and advanced analytics. Most vendors offer tiered monthly plans, with higher tiers unlocking features such as dynamic number insertion, keyword-level attribution, and CRM integrations. Larger teams and agencies often move to custom pricing as usage scales. When comparing inbound call tracking tools, buyers tend to weigh pricing flexibility against long-term reporting and data reliability.

Top 5 FAQs from software buyers:

  • How accurately can the inbound call software track and attribute inbound calls to the correct marketing source, campaign, keyword, and channel?
  • How well does it integrate with the existing CRM, marketing automation, analytics, and ad platforms so that call data can be used for reporting and follow up?
  • What level of call intelligence does the product provide, including call recording, transcription, sentiment analysis, and automatic qualification or scoring?
  • How strong are the routing and lead handling capabilities, including IVR, call flows, queue management, and rules-based routing to the right team or rep?
  • How reliable and compliant is the platform in terms of call quality, uptime, number provisioning, data security, and adherence to regulations such as GDPR, TCPA, and call recording consent laws?

G2’s top-rated inbound call tracking software, based on verified user reviews, includes CallRail, 800.com, CallTrackingMetrics, and Invoca.

What are the top-reviewed Inbound Call Tracking software on G2?

CallRail

  • Reviews: 1,605
  • Satisfaction: 84
  • Market Presence: 96
  • G2 Score: 90

CallTrackingMetrics

  • Reviews: 725
  • Satisfaction: 58
  • Market Presence: 73
  • G2 Score: 65

Invoca

  • Reviews: 959
  • Satisfaction: 97
  • Market Presence: 99
  • G2 Score: 98

WhatConverts

  • Reviews: 270
  • Satisfaction: 87
  • Market Presence: 66
  • G2 Score: 76

Satisfaction reflects user-reported ratings across various factors, including ease of use, feature fit, and quality of support. (Source 2)

Market Presence scores are calculated based on review volume, third-party signals, and overall market visibility. (Source 2)

G2 Score is a weighted composite of Satisfaction and Market Presence. (Source 2)

Learn how G2 scores products. (Source 1)

What I Often See in Inbound Call Tracking Software

Feedback Pros: What Users Consistently Appreciate

  • Campaign-level attribution clearly ties calls to marketing sources
  • “I’ve recently started using the AI-powered features, and they’ve made it much easier to qualify leads and get insights without manually digging through reports. The dashboards feel more intuitive now, and the integration with Google Ads and GA4 has streamlined campaign tracking. I also like how call transcripts are more accurate than before, saving time when reviewing conversations.” - Jamie I, CallRail Review
  • Fast setup allows tracking numbers to go live quickly
  • “I really love how clean, intuitive, and easy-to-navigate the dashboard is—it just makes sense. Setup was incredibly fast and straightforward, which I really appreciate. I was able to get up and running right away without any complicated steps. The voicemail-to-text feature is a total game changer—getting a text when someone leaves a voicemail and being able to listen right from my phone without logging in saves so much time. I’ve also noticed the recent improvements to the one-to-one texting feature, which is great to see. It’s clear the platform is evolving and listening to users.” - Stephanie E, 800.com Review
  • Call recordings and tags help qualify leads and outcomes
  • “I like that CallRail is easy to install on any website, and the dynamic phone insertion shows different phone numbers automatically based on how the visitors were referred. CallRail's reporting helps us measure the quantity and quality of phone call inquiries driven by our different marketing tactics. It's awesome that installation with a tag management tool or CMS like WordPress takes just a few minutes. I appreciate that CallRail can instantly check if it has been installed correctly without waiting for calls.” - John D, Callrail Review

Cons: Where Many Platforms Fall Short

  • Advanced routing rules require time to configure correctly
  • “Some of the features were a bit questionable as far as how to use and configure, but there aren't that many options and once you get familiar it's pretty easy to use. I think I dislike however is the inability to crate a list with variables to add to my SMS Text Campaigns.” - Kenneth H. 800.com Review
  • Mobile experiences lag behind desktop reporting workflows
  • “I'd like to see the mobile app worked on more in-depth so it works with Bluetooth headphones and works without any issues going on. I'd also like to see the AI assistant send you a message with all of the lead details they got.” - Seth M. CallRail Review
  • CRM integrations need manual cleanup or ongoing monitoring
  • “Lacks the more powerful features of some CRMs and other tracking software“ - West H, WhatConverts Review.

My Expert Takeaway on Inbound Call Tracking Software in 2025

Based on G2 reviews, inbound call tracking software earned an average star rating of 4.67, with more than 90% of users likely to recommend the platform. Ease of use and quality of support also scored highly, reinforcing that many inbound call tracking platforms deliver value quickly once implemented.

High-performing teams go beyond simply counting calls. They standardize call outcome definitions, consistently tag conversations, and connect call data directly to pipeline or customer resolution metrics. Marketing teams in industries like home services, healthcare, and B2B services often see the strongest impact because inbound calls represent high-intent conversions. 

For buyers evaluating the best inbound call tracking software, long-term success depends less on surface features and more on attribution accuracy, reporting clarity, and integration reliability. Teams that treat inbound call tracking tools as a core measurement system, rather than just a reporting add-on, are more likely to achieve sustained ROI and improved decision-making across marketing and support operations.

Inbound Call Tracking FAQs

What is the best inbound call tracking software for marketing attribution?

The “best” inbound call tracking software for marketing attribution is usually the one that ties every call back to a specific source, campaign, keyword, or touchpoint with high accuracy. For attribution purposes, marketers seek dynamic number insertion (DNI), keyword-level reporting, and native integrations with CRM and ad platforms, enabling calls to be linked back to web clicks, landing pages, and paid media. Tools that make it easy to see which ads or keywords are actually driving revenue-generating calls tend to rank highest in real user reviews. Some of the best-rated platforms include CallRail, Invoca, and 800.com.

What is the best mobile-friendly call tracking software?

The best mobile-friendly call tracking software is one that features a strong mobile interface or app, allowing representatives to view call details, recordings, and follow-up notes on the go. For many field-heavy teams. For example, for sales reps or local service providers, the ability to listen to calls, add tags, and log outcomes from a phone or tablet is essential. Platforms that maintain a mobile experience nearly on par with the desktop experience consistently stand out in reviews for usability outside the office.

What is the most reliable call tracking system for customer support teams?

Customer support teams often value reliability and clarity above all else. The most reliable systems for support combine consistent call routing, clear call logs, robust reporting on abandoned/missed calls, and easy access to recordings. Reliability also means uptime and low data latency, so support leaders know how many calls are coming in, which team answered them, and what the outcomes were in near real time. In reviews, platforms that minimize dropped or misattributed calls and make daily monitoring straightforward tend to rise to the top.

Which call tracking software is best for marketing firms?

Marketing firms and agencies usually need tools that can handle multiple clients, campaign-level reporting, and flexible number pools without a lot of manual effort. The best options for firms also include clear dashboards that can be shared with clients, API access or integrations for client reporting stacks, and easy setup for new campaigns. Agencies often prioritize platforms that scale with their client base and make it simple to spin up tracking for new engagements.

What software do most call centers use?

Most larger call centers use contact center platforms or VoIP systems for their core call handling (e.g., routing, ACD, IVR), but they often layer inbound call tracking tools on top when marketing attribution, analytics, and source-level reporting are needed. In other words, the primary call system might handle the call itself, while dedicated inbound call tracking software connects that call back to digital campaigns, keywords, and sources, filling a gap that traditional PBX or contact center systems weren’t built to close.

Why use inbound call tracking platforms instead of standard phone systems?

Standard phone systems inform you that a call occurred, who answered it, and possibly its duration. Inbound call tracking platforms go much further: they connect the call back to an exact marketing source, show which campaigns generate the highest-value calls, provide call recordings/analysis, and tie outcomes back to sales or support KPIs. This visibility turns phone calls into actionable business intelligence rather than just another line item in a phone bill.

Sources

  1. G2 Scoring Methodologies
  2. G2 Market Presence Score Overview


Researched By: Alanna Iwuh

Last updated on: December 18, 2025