The tracking framework and overall structure are really well built. The UX is excellent, and everything is easy to understand and view at a glance. Overall, the integration experience is very good, but there are a few recurring issues that can be quite challenging.

One example is form tracking. Tracking forms inside iframes can be difficult, and the automatic form detection that scans a website after you paste the URL often fails to detect forms correctly.

Another issue I'm facing involves a client where both Shopify and Jobber are integrated. I'm seeing a lot of duplicate leads that shouldn't be marked as duplicates. For example, a user may first come through a Google Ads campaign and later schedule an appointment. Since that person's information already exists in the system, the appointment is flagged as a duplicate lead. The same can happen when someone who previously became a lead later makes a purchase through Shopify. This affects the accuracy of our data and, more importantly, could impact the optimization feedback being sent back to the ad platforms.

I also run into limitations with custom fields. At the moment, I can only create text fields for values such as sales revenue. Even if the field contains only numbers, it is still treated as text rather than a numeric value. This creates significant reporting challenges, especially in Looker Studio, where I need to aggregate and segment revenue from different sources, such as appointments and Shopify purchases. Because those values aren't recognized as numeric, reporting becomes much more complicated than it should be. Overall, the integration experience is very good, but there are a few recurring issues that can be quite challenging. Review collected by and hosted on G2.com.

1 - It’s difficult to reach live support. Most of the time, I just see an “offline chat” status.

2 - Once a ticket is opened, the support is usually great, but it really depends on the person. Some would rather send a tutorial than actually help with the issue.

3 - I feel like they purposely undermine the tool’s capabilities so you’ll subscribe to the lead intelligence plan, which is overwhelmingly expensive.

4 - You can’t choose specific tracking numbers based on the client’s region.

5 - There are absolutely no AI tools inside the platform. Review collected by and hosted on G2.com.