# How does call tracking software work?

How does call tracking software work?

##### Post Metadata
- Posted at: about 4 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

Call tracking is the process of collecting data from phone conversations with callers that can pinpoint exactly what campaign or marketing effort drove the phone call and what the end result of that call was. In turn, call tracking software facilitates this information-gathering process by utilizing real-time conversational analytics attached to a phone number or a digital campaign. The software tracks all customer touchpoints with a company from the point a customer clicks to call and goes through the IVR, to the moment that the call is transferred to an agent, and beyond. 

While supplying a seamless call tracking process, an intelligent software also offers cloud-based call recordings for later reference and conducts call analytics and predictive modeling based on gathered data to allow marketers to make informed decisions regarding the conversion rate optimization of their call campaigns. 

##### Comment Metadata
- Posted at: about 4 years ago
- Author title: Director of Brand & Content Strategy




## Related Product
[Phonexa](https://www.g2.com/products/phonexa/reviews)

## Related Category
[Inbound Call Tracking](https://www.g2.com/categories/inbound-call-tracking)

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