# What is CallTrackingMetrics used for?

What is CallTrackingMetrics used for?

##### Post Metadata
- Posted at: about 3 years ago
- Author title: Pinned by G2 as a common question
- Net upvotes: 1


## Comments
### Comment 1

CTM (formerly CallTrackingMetrics) helps businesses identify which marketing channels produce phone calls, then helps them make the most of every call that comes in. The platform can do the same tracking for texts, chats, and form fills. 

For example, if you’re running ads on Google, posting on social media, and sending out mailers, and a customer calls you, CTM helps determine which of those efforts brought them in. CTM tracks calls across both online and offline channels, with real-time reporting and smart call routing, so you can see which campaign, ad, or keyword sparked that conversation. 

The platform also records and analyzes incoming calls, which means you can learn what customers are asking about, how your team is handling conversations, and which calls turn into sales. It also connects marketing call tracking with business phone systems, so companies can fine-tune how they respond to inbound leads from start to finish. In short, it helps marketers build advertising strategies backed by real data, track every conversion, and get more out of their ad spend. 

CTM works for all kinds of businesses, too. Healthcare, behavioral health, legal, finance, franchise, home services, and marketing agencies are among the industries that use it. We help businesses of any size understand their business calls and turn more of them into happy customers. 

##### Comment Metadata
- Posted at: about 22 hours ago




## Related Product
[CTM](https://www.g2.com/products/ctm-ctm/reviews)

## Related Category
[Inbound Call Tracking](https://www.g2.com/categories/inbound-call-tracking)

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