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FullSession
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At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Mid-Market (47.8% of reviews)
Entry-Level Pricing
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Fullstory
Star Rating
(824)4.5 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Entry-Level Pricing
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Free Trial is available
Browse all 5 pricing plansOptimizely Web Experimentation
Star Rating
(408)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Entry-Level Pricing
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Learn more about Optimizely Web ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Web Experimentation excels in Data Enrichment, scoring a remarkable 9.3, which allows for deep insights into user behavior and effective A/B testing. In contrast, Fullstory's Data Enrichment score of 7.4 indicates it may not provide the same level of detailed analytics.
- Reviewers mention that Fullstory shines in Quality of Support, with a score of 8.9, highlighting their responsive customer service and helpful resources. Optimizely Web Experimentation, while still decent at 8.0, falls short in this area, suggesting that users may experience longer wait times for assistance.
- G2 users note that both products have the same Ease of Use score of 8.1, indicating that users find both platforms relatively straightforward to navigate. However, Fullstory's Ease of Setup score of 8.3 suggests a slightly smoother onboarding experience compared to Optimizely's 8.0.
- Reviewers mention that Fullstory has a higher score of 8.8 for being a good business partner, indicating a stronger relationship with users and a commitment to product improvement. Optimizely Web Experimentation, with a score of 7.9, may not foster the same level of partnership.
- Users on G2 report that Fullstory's Product Direction score of 8.7 reflects a positive outlook on future updates and features, while Optimizely Web Experimentation's score of 7.8 suggests some uncertainty about its roadmap.
- Reviewers mention that both products perform well in Expandability, but Optimizely Web Experimentation's score of 8.0 indicates it may offer more robust integration options compared to Fullstory's 7.7, which could be a deciding factor for users looking to scale their solutions.
Pricing
Entry-Level Pricing
Fullstory
Data Direct
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For data science and analytics teams to build predictive models or use data for GenAI and LLMs.
- Clean, structured, AI-ready behavioral data synced directly to your warehouse.
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Free Trial
Fullstory
Free Trial is available
Optimizely Web Experimentation
No trial information availableRatings
Meets Requirements
8.7
723
8.4
296
Ease of Use
8.1
734
8.1
309
Ease of Setup
8.2
417
8.0
155
Ease of Admin
8.7
223
8.2
124
Quality of Support
8.9
549
8.0
252
Has the product been a good partner in doing business?
8.8
215
7.9
119
Product Direction (% positive)
8.7
706
7.8
271
Features by Category
Metrics
8.5
267
Not enough data
8.6
261
Not enough data
8.3
250
Not enough data
8.7
269
Not enough data
8.4
271
Not enough data
7.8
245
Not enough data
7.7
245
Not enough data
8.2
256
Not enough data
8.5
257
Not enough data
Reporting
8.7
275
Not enough data
8.3
261
Not enough data
7.9
262
Not enough data
8.7
265
Not enough data
7.9
235
Not enough data
7.8
241
Not enough data
8.4
260
Not enough data
Other
8.3
264
Not enough data
7.8
232
Not enough data
8.0
253
Not enough data
7.7
225
Not enough data
7.4
225
Not enough data
6.6
222
Not enough data
7.6
213
Not enough data
Agentic AI - Digital Analytics
6.1
11
Not enough data
6.5
12
Not enough data
6.1
12
Not enough data
6.1
12
Not enough data
Administration
7.5
249
Not enough data
7.8
256
Not enough data
8.7
267
Not enough data
8.3
270
Not enough data
User Identification
7.7
75
Not enough data
8.5
78
Not enough data
8.8
78
Not enough data
Tracking & Reporting
8.5
77
Not enough data
9.0
76
Not enough data
8.2
74
Not enough data
8.8
78
Not enough data
8.8
77
Not enough data
8.9
77
Not enough data
Metrics
8.8
80
Not enough data
8.6
74
Not enough data
8.2
73
Not enough data
8.0
73
Not enough data
8.7
78
Not enough data
User Behavior
9.0
369
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.4
360
|
Verified
Not enough data
A/B Testing
8.4
342
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
347
|
Verified
Not enough data
8.2
327
|
Verified
Not enough data
Visitor Information
8.5
366
|
Verified
Not enough data
8.2
358
|
Verified
Not enough data
Agentic AI - Session Replay
5.7
20
Not enough data
Visitor Behavior
Not enough data
7.8
24
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
7.6
22
|
Verified
Templates
Not enough data
7.8
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.4
24
|
Verified
Personalization
Not enough data
7.6
23
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
20
|
Verified
Not enough data
7.0
19
|
Verified
Not enough data
9.0
24
|
Verified
Not enough data
8.6
22
|
Verified
Multichannel
Not enough data
8.5
26
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
8.9
25
|
Verified
Administration
Not enough data
8.0
22
|
Verified
Not enough data
8.5
22
|
Verified
Not enough data
8.2
22
|
Verified
Not enough data
8.1
23
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
7.8
189
Not enough data
8.6
202
Not enough data
8.5
199
Not enough data
8.4
213
Not enough data
7.3
196
Not enough data
7.6
174
Not enough data
7.3
189
Not enough data
7.5
176
Not enough data
Agentic AI - Product Analytics
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Not enough data
Analytics
7.8
74
Not enough data
8.1
80
Not enough data
8.3
77
Not enough data
7.5
77
Not enough data
7.1
77
Not enough data
Feature Not Available
Not enough data
Administration
7.8
78
Not enough data
6.6
78
Not enough data
7.2
77
Not enough data
Generative AI
5.8
77
Not enough data
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
Segmentation
Not enough data
8.8
21
Not enough data
8.1
14
Targeting
Not enough data
7.6
21
Not enough data
7.8
20
Triggered Content
Not enough data
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Personalized Content
Not enough data
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.4
100
9.3
5
7.7
98
8.0
5
Feature Not Available
Not enough data
7.9
99
7.2
6
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
Management
Not enough data
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Functionality
Not enough data
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Computing
Not enough data
7.9
67
Not enough data
6.4
61
Not enough data
6.9
72
Experimental Design
Not enough data
8.4
70
Not enough data
8.7
69
Not enough data
8.7
69
Analytics
Not enough data
8.2
68
Not enough data
5.8
62
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.9
7
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
176
Not enough data
8.3
171
Not enough data
8.2
159
Not enough data
8.1
169
Not enough data
8.7
168
Not enough data
Reporting
8.9
181
Not enough data
9.3
187
Not enough data
8.6
178
Not enough data
8.4
169
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
80
Not enough data
8.6
74
Not enough data
8.2
73
Not enough data
8.0
73
Not enough data
8.7
78
Not enough data
Variation Testing
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Not enough data
Reporting
9.3
54
Not enough data
9.0
54
Not enough data
Personalization
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Not enough data
Administration
8.4
47
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Not enough data
Categories
Categories
Shared Categories
Fullstory and Optimizely Web Experimentation are categorized as Customer Data Platform (CDP)
Unique Categories
Fullstory is categorized as SAP Store, E-Commerce Analytics, Product Analytics, Session Replay, Heatmap Tools, Mobile App Analytics, Mobile App Optimization, Digital Analytics, and Generative AI Infrastructure
Optimizely Web Experimentation is categorized as Feature Management, Personalization Engines, E-Commerce Personalization, A/B Testing, Configuration Management, and Personalization
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.5%
Information Technology and Services
10.2%
Financial Services
8.7%
Retail
5.1%
Marketing and Advertising
4.1%
Other
49.4%
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 Comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
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