Top 10 Optimizely Web Experimentation Alternatives & Competitors

Top 10 Alternatives to Optimizely Web Experimentation Recently Reviewed By G2 Community

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VWO Testing
By VWO by Wingify
4.4/5
(928)
Product Description
Easily create and run tests to increase revenue, combat cart abandonment, and build stellar digital experiences that convert, without coding or involving IT.
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Reviewers say compared to Optimizely Web Experimentation, VWO Testing is:
Easier to do business with
Better at support
Easier to set up
Categories in common with Optimizely Web Experimentation:
Feature Management
Personalization Engines
E-Commerce Personalization
A/B Testing
Personalization

AB Tasty
By AB Tasty
4.4/5
(399)
Product Description
At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, merchandising, and the market’s only emotions-based segmentation solution.
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Reviewers say compared to Optimizely Web Experimentation, AB Tasty is:
Better at support
Easier to do business with
Easier to admin
Categories in common with Optimizely Web Experimentation:
Feature Management
Personalization Engines
E-Commerce Personalization
A/B Testing
Personalization

Insider One
By Insider One
4.8/5
(1,227)
Product Description
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers, helping teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement.
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Reviewers say compared to Optimizely Web Experimentation, Insider One is:
Easier to do business with
Better at support
More usable
Categories in common with Optimizely Web Experimentation:
Personalization Engines
E-Commerce Personalization
Customer Data Platform (CDP)
Personalization
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Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
By Salesforce
Product Description
Salesforce Interaction Studio enables companies to gain a comprehensive view of each customer and prospect, leverage in-depth behavioral analytics, and apply machine learning to deliver 1-to-1 experiences and interactions across channels.
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Reviewers say compared to Optimizely Web Experimentation, Salesforce Marketing Cloud Personalization (formerly Interaction Studio) is:
Easier to do business with
Better at support
More expensive
Categories in common with Optimizely Web Experimentation:
Personalization Engines
E-Commerce Personalization
A/B Testing
Personalization

Dynamic Yield
By Mastercard
4.5/5
(156)
Product Description
Dynamic Yield is a leading provider of automated conversion optimization tools for online marketers, publishers and retailers. With a proprietary platform that delivers the right promotions, content and calls-to-action to every visitor in real-time, Dynamic Yield is able to personalize every stage of the user funnel and quickly maximize user engagement, conversions and overall revenue.
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Reviewers say compared to Optimizely Web Experimentation, Dynamic Yield is:
Easier to do business with
Better at support
Better at meeting requirements
Categories in common with Optimizely Web Experimentation:
Personalization Engines
E-Commerce Personalization
A/B Testing
Personalization

Monetate
By Monetate
4.1/5
(124)
Product Description
Conversion experts helping marketers deliver the ultimate online customer experience.
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Reviewers say compared to Optimizely Web Experimentation, Monetate is:
Slower to reach roi
More expensive
Easier to do business with
Categories in common with Optimizely Web Experimentation:
Personalization Engines
E-Commerce Personalization
A/B Testing
Personalization

SiteSpect
By Monetate
4.4/5
(60)
Product Description
SiteSpect's solutions include A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web and app optimization, front-end optimization, and back-end testing.
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Reviewers say compared to Optimizely Web Experimentation, SiteSpect is:
Slower to reach roi
Better at support
Easier to do business with
Categories in common with Optimizely Web Experimentation:
Feature Management
Personalization Engines
A/B Testing
Personalization

LaunchDarkly
By LaunchDarkly
4.5/5
(617)
Product Description
LaunchDarkly's vision is to eliminate risk for developers and operations teams from the software development cycle. As companies transition to a world built on software, there is an increasing requirement to move quickly, balanced with the desire to maintain control. LaunchDarkly is the feature management platform to control the whole feature lifecycle from Concept → Launch → Value.
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Reviewers say compared to Optimizely Web Experimentation, LaunchDarkly is:
Easier to do business with
Better at support
Easier to admin
Categories in common with Optimizely Web Experimentation:
Feature Management
A/B Testing

Instapage
By airSlate
4.3/5
(508)
Product Description
Owned by airSlate since 2023, Instapage makes personalized digital advertising easier for teams and agencies by providing a powerful end-to-end solution for quickly building, integrating, and optimizing landing pages.
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Reviewers say compared to Optimizely Web Experimentation, Instapage is:
Easier to set up
More usable
Easier to admin
Categories in common with Optimizely Web Experimentation:
A/B Testing
Personalization

G2 Deals

Buying software just got smarter. And cheaper.

This is how G2 Deals can help you:

• Easily shop for curated – and trusted – software
• Own your own software buying journey
• Discover exclusive deals on software

See Exclusive Offers